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To Answer the Question of Why I Invest in China

“I know you hate the idea of a personal brand, but it’s the best way to stand out and get noticed in a noisy crowd.” I stand by the idea. It’s surely not easy or comfortable to put yourself out there – just as much for the attention as for the scrutiny of it all. But for the love of books, I can’t seem to understand how the term “personal branding” came to be equated with posting on LinkedIn. I’ve seen people share endless frameworks. I’ve seen irrelevant pictures (read: fake candids at a cafe 🫠) attached to posts with regurgitated advice masked as unique insights. I’ve seen engagement tactics; a dime a dozen at that. I’ve seen the self-proclaimed “LinkedIn experts” trying to convince people to use this trick or that trick to game the algorithm and boost credentials: more likes, more comments, more shares. I may sound condescending here, but I don’t necessarily think there’s anything wrong with doing any of the above. Except for maybe the irrelevant pictures part. They need to go. Big Time. Posting on LinkedIn like it’s some type of ritual isn’t building a personal brand. It can get you to destination A, for sure, but you won’t go far. And I’ll tell you why. But What Even is a Personal Brand? Personal brand is how you want your audience to see you and talk about you. Unlike reputation, it’s not about what others think of you. It’s about the image you’ve cultivated and how others relate to this image. The idea is simple. You get to control the narrative about who you are, what you do, and the values you stand for. You’re the captain of the ship. You get to steer it in the direction you want to take it, instead of following the currents. And LinkedIn happens to provide a platform to do just that. Pre-LinkedIn (or social media) days, networking events and conferences used to be the platform to develop your brand. Now, it’s social media, and especially LinkedIn on the professional front. It’s a lot easier to develop your personal brand using social media. You can dictate and direct the way people perceive you and attract the right audience to win new business, get your dream job, and land other profitable gigs. The opportunities are endless. At the same time, it’s a lot easier to fabricate and blow up the truth to sell a specific image. Because at the end of the day, LinkedIn is a social media site, no better than Instagram or Twitter. But if you’ve got no credentials to walk the talk, you’re just another copy of a copy. I won’t take content strategy advice from someone who has zero experience scaling content teams. I won’t trust someone with a time-sensitive project if they’re always missing the deadlines. Would you? What You’re Building is a Mirage Erik Vesser, CEO of Hamlet Protein, has been consistently posting on LinkedIn since 2021. Of his many admirers and critics, many were wondering what someone like him was getting out of writing on LinkedIn. Answering why he dedicates so much time and effort to the activity, Erik writes in a : LinkedIn article "These posts aren’t about showing off or bragging. They’re instead about taking a personal approach from my position as CEO to drive brand awareness for Hamlet Protein……..I believe creating a personal connection with those within (and potentially outside) my network can and will help Hamlet Protein.” His posts and insights are focused around leadership, company operations, and the area of agriculture; domains he has first-hand experience in. That’s why he’s a true thought leader. He can walk the talk. You see, it’s never been about how many times you post in a week or at what time or how you engage with others’ posts or who you tag. These are tactics to get noticed by LinkedIn’s algorithm. Or as I like to call them: cheap tricks. Please don’t mistake virality for authority or authenticity. It’s a vanity metric. Wrapping Up If you have ambition to become a thought leader, remember the proof is always in the pudding. Rather than sharing mediocre, regurgitated content to demonstrate expertise, let your body of work speak for your expertise. Talk from experience, share learnings from the work you’re doing, not Google’s top 10 results. Because with LinkedIn, it’s always been about WHAT you post, and how you bring value and learnings to the people you’re targeting. It’s never been about the frequency or timing of the posts. If you’re adding value to someone’s life, they’ll remember you the way you want. And that’s what personal branding is all about.

You're Not Building a Personal Brand; You're Just Posting on LinkedIn

আপনি একটি ব্যক্তিগত ব্র্যান্ড নির্মাণ করছেন না; আপনি শুধু লিঙ্কডইনে পোস্ট করছেন

Sie bauen keine persönliche Marke auf; Sie posten gerade auf LinkedIn

No estás construyendo una marca personal; Solo estás publicando en LinkedIn

Vous ne construisez pas une marque personnelle ; Vous postez simplement sur LinkedIn

आप एक व्यक्तिगत ब्रांड का निर्माण नहीं कर रहे हैं; आप बस लिंक्डइन पर पोस्ट कर रहे हैं

あなたは個人的なブランドを構築しているわけではありません。 LinkedIn に投稿しているだけです

당신은 개인 브랜드를 구축하는 것이 아닙니다. LinkedIn에 글을 올리시네요

Você não está construindo uma marca pessoal; Você está apenas postando no LinkedIn

Вы не строите личный бренд; Вы просто публикуете сообщения в LinkedIn

Kişisel Bir Marka Oluşturmuyorsunuz; Sadece LinkedIn'de paylaşım yapıyorsunuz

Bạn không xây dựng thương hiệu cá nhân; Bạn vừa đăng bài trên LinkedIn

你不是在建立个人品牌；而是在建立个人品牌。您只是在 LinkedIn 上发帖

What is a skills-based economy, and how is LinkedIn moving from vision to implementation? As LinkedIn Director of Engineering Sofus Macskássy shares, there’s AI, taxonomy, and ontology involved in building the Skills Graph that powers the transition. Skills are the new currency. That’s a bold statement coming from LinkedIn CEO Ryan Roslansky. Roslansky makes the case for the so-called skills-first economy based on both anecdotal evidence and data. Skills-first hiring was mentioned in the 2022 State of the Union address, and a growing number of CEOs are calling on the need for companies to shift how they hire. In addition, that the skill sets for jobs have changed by around 25% since 2015. By 2027, this number is expected to double. That means jobs are changing on you even if you aren’t changing jobs, just as business demands are changing on you even if you’re not changing your business. recent LinkedIn data shows That was not the first or the last time Roslansky made that point. In 2021, to help transition the hiring market from focusing solely on titles and companies, degrees, and schools to also focusing on skills and abilities. In his 2021 post, Roslansky announced new LinkedIn features and services. He also referred to AI-driven changes, a prescient point . LinkedIn’s CEO outlined a vision brought forward again in 2023 Roslansky is not alone in identifying this shift. In 2018, we posited that . In 2019, we followed that up with more analysis on the relationship between the , , and knowledge graphs. in a rapidly shifting job market, being able to formalize skills is a requirement for job seekers and employers going forward future of work skills In 2021, Roslansky first referred to the LinkedIn Skills Graph. The Skills Graph was introduced to help create a common skills language, and it’s powering a multitude of LinkedIn features and services, as well as . In 2022, LinkedIn Director of Engineering Sofus Macskássy elaborated on how . Microsoft Viva LinkedIn’s Skills Graph is being built to power a skills-first world https://www.youtube.com/watch?v=tiE9ZMgfJKM&embedable=true Further details on were shared earlier in 2023. Today, Macskássy and his team are sharing more details on how they are . We caught up with Macskássy to discuss the journey from vision to implementation. building and maintaining the skills taxonomy that powers LinkedIn’s Skills Graph extracting skills from content to fuel the LinkedIn Skills Graph LinkedIn skills taxonomy: Helping everyone speak the same “skills language.” As Macskássy pointed out, the story of skills on LinkedIn goes way back. LinkedIn users have long been able to add skills to their profiles and endorse each other. LinkedIn understood that skills represent an important vocabulary by which people communicate and understand each other. But at some point the realization settled in that this goes beyond just finding a job or finding talent. When the CEO highlighted LinkedIn should move into a skills-first world, there was a question – what does that even mean? From a technical perspective, the team needed to understand what the vision was. As the team started digging into the various product lines as well as the news feed, advertising, recommendation, and search, they realized that skills could be leveraged as signals to aid ranking and recommendation. But going from vision to implementation has not been without obstacles. Many people didn’t have skills listed on their profiles. Even when they did, people did not necessarily use the same vocabulary. It was not easy to figure out whether the two skills were related to each other or even synonyms of each other. This is what Roslansky’s mention of helping everyone speak the same “skills language” alluded to. To resolve ambiguity, the first approach was to build out the . The skills taxonomy is where LinkedIn organizes and categorizes skills based on their hierarchical relationships with each other. LinkedIn skills taxonomy Each skill is represented by a “node” in the skills taxonomy, and nodes are linked together to form a hierarchical skill network through “edges” called knowledge lineages. Knowledge lineages reflect how two skills relate to each other. Skills may relate for various reasons, such as the skills are both part of a career specialization or one skill is for a tool that is used to apply another skill. To create a stronger network of connected skills, a framework called “Structured Skills” is utilized. This framework increases understanding of every skill by mapping the relationships it has to other skills around it. Building the Skills Graph with AI and humans in the loop The connected skills taxonomy is curated by a combination of human taxonomists and machine learning. This Human-In-The-Loop approach to building the Skills Graph helps grow the taxonomy at scale while ensuring the skills data meets the required quality and standards. “It is a feedback loop where we see new skills and new ways of mentioning skills across the board. We use this to expand the Skills Graph dynamically as we see new ways of phasing a skill or even a new skill we never had seen before. For example, prompt engineering is now a new skill that really popped up over the last couple of quarters. So we want to dynamically add it to the Skills Graph. We then use these new skills that can subsequently be tagged in the content”, Macskássy said. That is a continuous process, and the cadence by which it’s done depends on the type of content. The skill harvesting process happens on demand as content is updated. Potential additions or improvements to the Skills Graph are batched, so reviews and updates don’t have to be executed every time any single update happens. In 2022, LinkedIn’s taxonomy consists of over 39,000 skills spanning 26 languages, over 374,000 aliases (different ways to refer to the same skill – e.g., “data analysis” and “data analytics”), and more than 200,000 links between skills. In 2023, there are more than 41,000 skills. Instead of relying only on taxonomists to manually curate over 41k skills, LinkedIn applies machine learning techniques to help scale the taxonomy construction. This includes a tool LinkedIn developed, KGBert which was inspired by , a supervised model that applies a deep semantic understanding of skills to predict relationship lineages. KG-Bert From taxonomy to ontology By utilizing machine learning models, LinkedIn can extract and map skills from diverse content sources and collect feedback for continuous model improvement and member value. To do this, large pieces of text (such as job descriptions and resumes) first need to be segmented out into meaningful parts. Mentions of skills can then be removed from each piece of the text. Once extracted, they are normalized into canonical/single representations (i.e., “data analytics” and “data analysis” are the same type of skill), represented in the skills taxonomy. Attention also has to be paid to where a skill sits in a piece of content and what type of content it is. Skills are often represented differently in resumes, member profiles, or job descriptions, so models are fine-tuned to learn the specifics of those types of content. To address these nuances, LinkedIn built an architecture and platform that caters to the challenges of extracting skills and mapping them onto the Skills Graph. The details the AI model workflow that extracts and maps skills from raw text, such as job postings, as well as the architecture for serving models at scale. post that Macskássy’s team published As former AI Division Technical Lead for Taxonomies and Ontologies at LinkedIn Mike Dillinger points out, however, . They seem simple, flexible, and familiar. They are widely used. And they seem to work across many use cases and many domains. taxonomies are the duct tape of connected data But when looked at in more detail, taxonomies turn out to be crude tools for knowledge organization that are difficult to create, to scale, to adapt, to align, and to build on. A key reason is the fact that they are limited to modeling hierarchical relationships, which are only a small part of the rich relations connecting entities in the real world. Some of the technical details shared on the Skills Graph allude to harvesting and exploiting more than hierarchical relationships. Macskássy verified that LinkedIn utilizes an ontology used not only for mapping skills between branches but also for other concepts. That has provided great improvements when it comes to ranking and recommendation, with more details to be unveiled in due course. Explicit and implicit skills Applications across LinkedIn include career-relevant skills and job-important skills. The approach has resulted in performance improvements in Job Recommendation, Job Search, and Job Member Skills matching. As part of the process, recruiter skill feedback and seeker skill feedback are collected. When a recruiter manually posts a job on LinkedIn, a list of skills, pulled by LinkedIn’s AI model, is suggested after they fill in the posting content. A recruiter can edit this list depending on if they believe a skill is important. Similarly, when a job seeker opens a job posting on LinkedIn, a feature will show how many skills overlap between their profile and the job. Seekers can review the top 10 skills used for skill matching calculation, and if a certain skill is irrelevant to the job, they can provide feedback. Obviously, harvesting and utilizing those “implicit” skills, in addition to skills explicitly listed by members is something LinkedIn has put a lot of effort into. And there are anchors to surface those implicit skills and feedback from job seekers and recruiters on both ends of the recruiting process. But what about LinkedIn members who are not actively recruiting or being recruited? Wouldn’t they benefit from the opportunity to see the skills LinkedIn harvested from their content and perhaps be prompted to add them to their profiles too? Furthermore, explicit skills are part of a member’s profile and, therefore, get to be exported if members so choose. What about implicit skills? Macskássy noted that there are surfaces and flows by which members can add skills. LinkedIn continues to improve those flows where suggestions are made based on member resumes and profiles. Members are asked whether they might want to add certain skills and even associate certain skills with certain of their jobs as well. However, prompting is not done in an overly aggressive way. As for implicit skills, Macskássy said those are not necessarily surfaced because they are more fluid in nature. It makes less sense to surface all of these, particularly as LinkedIn is moving forward into how to think about skills more dynamically and more in-depth, he added. So, those skills are not considered as part of member profiles and are not exported either. Skill provenance, credibility, and depth There are more dimensions of implicit skill harvesting that are worth highlighting: provenance, credibility, depth, and interoperability. Since implicit skills are extracted from content that members themselves provide, is there a way to evaluate the weight this content carries or does it have to be taken at face value? The content that members provide is how they want to represent themselves, Macskássy said. So that has to be taken somewhat at face value, as it all comes down to trust. LinkedIn has not observed that members are stretching the truth because there are a lot of people looking at their professional profiles, and they would be called out, Macskássy added. https://pod.co/orchestrate-all-the-things-podcast-connecting-the-dots-with-george-anadiotis/how-linkedin-is-moving-towards-a-skills-based-economy-with-the-skills-graph?embedable=true However, there is a mechanism through which the depth of member expertise can be assessed. (SAs) are adaptive assessments designed by LinkedIn Learning experts to evaluate and validate skills across a range of domains. LinkedIn Skill Assessments These short-form assessments are accessible through the profile skills section, where members can click on the “Take skill quiz” button to access a list of SA recommendations. Upon successfully passing a SA with a 70th percentile or higher score, members are awarded a “verified skill” badge that they can display on their profile page and is visible to recruiters. Skill assessments, as well as other learning material, align with skills in the skills taxonomy. It is represented internally in member data and can be part of the ranking. The amount of SAs and certificates is still very lightweight compared to other content. LinkedIn is considering how to best elicit and leverage it, for example, by evaluating member interactions. Interoperability, Open Badges, and Future Work Something that could potentially help both in terms of interoperability, as well as content enrichment, is . Open Badges is a data specification initiated by Mozilla and the MacArthur Foundation. The goal is to provide a simple but flexible format for documenting and showcasing skills. A badge corresponds to a skill a person has, as recognized by a third party. Open Badges That means that by using Open Badges, LinkedIn members would be able to both import skills documented by third parties as well as export their skills in a standardized format. Macskássy said that the team is aware of Open Badges, however, the focus is primarily on what can help with the member experience on the platform. Open Badges is on the radar but has a low priority at this point. LinkedIn is investing in continuously improving skill understanding capabilities in approaches such as leveraging Large Language Models. Examples include using LLMs to provide rich descriptions of skills, fine-tuning LLMs to improve skill extraction, or leveraging embedding for skill representation. As the team notes, the LinkedIn Skills Graph is at the center of powering the skills-first transformation. The tech stack for mapping content to the Skills Graph enables constant updates and evolution of the Skills Graph to stay up to date on the always-changing skills landscape. Join the Orchestrate All the Things Newsletter Stories about how Technology, Data, AI, and Media flow into each other shaping our lives.Analysis, Essays, Interviews, and News. Mid-to-long form, 1-3 times per month. Also published . here

LinkedIn's Skills Graph: Paving the Way for the Skills-First Economy with AI and Ontology

This week, I had the honor of receiving , 2-times LinkedIn top voice, experienced product manager at Amazon, and avid AI startup investor and advisor. We explore the evolution of content creation and sharing in the AI space, particularly on LinkedIn. Greg Coquillo A Talk With Greg Coquillo Greg shares his journey from using LinkedIn as a job-seeking platform to becoming a prominent voice in the AI community. His initial posts, driven by curiosity and a passion for learning Python and AI, resonated with many on a similar path. This conversation offers insights into the value of sharing knowledge, engaging with a community, and the importance of authenticity in social media. Greg emphasizes the significance of being open to learning and changing opinions based on community feedback. His consistent engagement and response to comments have helped him build a strong, interactive community on LinkedIn. This has not only enhanced his learning but also allowed him to connect and provide value to others. He stresses the responsibility that comes with having a high-profile platform, particularly in ensuring the accuracy and potential impact of his posts. We also discuss the challenges of content creation across different platforms. Greg chose LinkedIn over other platforms like YouTube or Twitter due to time constraints and the effort involved in creating content. He reflects on the importance of time management and balancing his professional life, family time, and personal well-being with his online presence. This choice highlights the reality that content creators must navigate – balancing their passion for sharing knowledge with the practical aspects of content production and platform dynamics. Furthermore, Greg and I touch on the saturation of content in today's digital landscape. The challenge for both creators and consumers is to navigate through the noise to find or provide accurate, valuable information. We observe how platforms like YouTube can become overwhelmed with content that, while relevant in keywords, may not deliver the depth or accuracy desired by users. This saturation not only impacts content creators' reach but also the quality of information accessible to the audience. Of course, this is all covering only around 15 minutes of the hour + conversation we had with many topics I left off for you to tune in this week’s episode of the What’s AI podcast, like tips for AI startups, how to understand the market, knowing when to pivot and more. This conversation with Greg Coquillo offers a behind-the-scenes look at the motivations, challenges, and strategies of content creation in the AI field. For those interested in understanding the dynamics of social media, content creation, and the AI community, this episode is a goldmine of insights. Listen to the full episode on , or : Spotify Apple Podcasts YouTube https://youtu.be/PS25tWfWnfs?embedable=true&transcript=true

How to Succeed on LinkedIn and Investing in Startups

Let's learn about via these 58 free stories. They are ordered by most time reading created on HackerNoon. Visit the to find the most read stories about any technology. Linkedin /Learn Repo 1. How to Land an Internship at Zomato by Cold Messaging on LinkedIn This blog covers everything from the importance of LinkedIn in getting an internship to a detailed hiring process I went through to get an internship at Zomato. 2. Why You NEED to Personalize Your LinkedIn Connection Requests and Messages Personalization is a term that has become so popular recently. Many people are familiar with it but not many of them know what exactly it means. 3. 5 Practices to Create an Amazing LinkedIn Profile That Gives Results Your LinkedIn profile is the first thing that grabs people's attention so make sure it's worth it. Here are 5 ways you can create a  profile that stands out. 4. 4 Tools to Schedule LinkedIn Posts Here are some tools that allow you to schedule LinkedIn posts for the future 5. The Dark Side of LinkedIn: A Capitalist’s Pipe Dream LinkedIn has become a cesspool of toxic productivity, virtue signaling, and corporate worship. It is time to call for a change! 6. If a Tree Falls and it's not on Linkedin, Who Knows? It's quite ironic how my reasons for signing up to write an article at Hacker Noon was to purge the frustrations caused by social networks of the day. What happens to be the first thing asked of me as a new member?  It is to edit my profile, and add my social media links: Linkedin, Twitter, Facebook, etc. 7. Why I Use YouTube as a LinkedIn Replacement For those lucky few who have not heard of recruiter spam, it is the torrential flow of DMs called “InMail” that recruiters send to nearly anyone. 8. How to Find and Message Investors on LinkedIn Here's how to look for investors on LinkedIn, and what should be in the first email to get interested in your project. 9. How Colleges Can Use Verifiable Credentials to Forge 21st-Century Leadership From Google career certificates to online academies to LinkedIn badges, 21st-century higher education is striving towards coherence. Prospective Bachelor's students increasingly balk at the debt associated with the degree, yet it remains the most credible way to prove employability. Legions of new certifications and vocational programs clutter the higher education ecosystem, yet lack accreditation. 10. Don't Look Like a Spammer: 3 Tips for LinkedIn Communication Since its launch in 2003, LinkedIn has become the largest professional network that is growing each passing day. 11. Dear Aspiring Data Scientists: Skip the Certificates, Do This Instead If you've been on LinkedIn anytime in the past several months, you've probably come across the infamous "certification post." 12. LinkedIn Algorithm 2023: Tips & Tricks You Must Know to Go Viral Sick of posting on LinkedIn only to have your content disappear into the black hole of its algorithm-driven newsfeed? No worries, just read this article... 13. Clubhouse Is Just LinkedIn Built Better LinkedIn may have been the center of business relations for the past decade, but Clubhouse is the Next Gen networking tool we've all been waiting for. 14. Top Reasons Why Your Brand Isn’t Making Money From LinkedIn Every social media has its own voice and unique language. For your brand to stand out, you need to take them into cognizance and also approach them effectively 15. Responding to Online War Propaganda on LinkedIn: Who Do the Rules Protect? I am from Ukraine, and I’m trying to use my LinkedIn in order to spread the truth about the war that is going on right now. 16. How to Use LinkedIn for Cybercrime How cybercriminals are currently using LinkedIn to hack lucrative Web 3 companies. 17. Build Your Personal Brand on LinkedIn with These 5 Effective Tips Check these five super effective tips to build your personal brand on LinkedIn,  boost your visibility, and advance your career! 18. The Clubhouse Guide to Running Terrible Meetings Joined Clubhouse thinking you'd be inspired by thought leadership talks? Instead, the Clubhouse experience is a good lesson on how to run an awful meeting... 19. How To Easily Validate Startup Ideas The first step in building a startup is validating the idea. It is a huge risk building a product without know if there are demand for it. The easiest and cheapest way to validate a start up idea is always cold email people at first. 20. 5 Basic LinkedIn Tips Every Marketer Should Follow How to get the best out of LinkedIn marketing and lead generation. 21. How to Build Your Startup's Brand on LinkedIn Read this article to learn how you can promote your startup on LinkedIn! 22. A New LinkedIn Vulnerability Exposes Jobseekers to Phishing Attacks The latest LinkedIn vulnerability can be exploited by con artists for massive phishing attacks, identity theft, and employment-related scams. 23. 7 Best Clubhouse Alternatives for Audio Chats If you are looking for a Clubhouse alternative, you have many options out there, and these are not invite-only apps. You can use them freely. 24. Successful Decentralization Lives Right Under Our Nose The successful decentralization of the Internet is a profound example to help other channels proceed in the same direction (social media included). 25. How Does the GDPR Affect B2B Data? - A Simple Explanation You can reach out to prospects and collect B2B data even under the GDPR. However, there are some rules and regulations. 26. Hacking Hacker Noon: Social Media Distribution Hacker Noon manually and programmatically posts top stories on all our social media channels to our combined over half a million users. 27. Running a Python Script to Scrape LinkedIn Profiles From Google LinkedIn is a great place to find leads and engage with prospects. In order to engage with potential leads, you’ll need a list of users to contact. However, getting that list might be difficult because LinkedIn has made it difficult for web scraping tools. That is why I made a script to search Google for potential LinkedIn user and company profiles. 28. How Do I Build a LinkedIn Scraper For Free? Check out this step-by-step guide on how to build your own LinkedIn scraper for free! 29. LinkedIn Enablement is Critical to Sales Readiness Marketing is essential for creating events and content, but relationship building depends upon each person reaching out and taking time to establish trust. 30. The Social Media Platform That Can Boost Your B2B Marketing (it’s not LinkedIn) Social media has come by leaps and bounds from its original intention. From what started as a pedestal for self-promotion and online socialization, it’s now bec 31. Upcoming Twitter, Instagram, and LinkedIn Features: Unrelease Updates with Nima - Vol. 3 The unreleased updates of famous apps like Twitter and Instagram - 3rd Issue 32. LinkedIn 101: What Social Media Managers Need to Know With 85% of the jobs found through networking, LinkedIn is at the heart of social media marketing, and LinkedIn 101 serves as a perfect guide for social media m 33. 5 Latest Awesome Java Frameworks As an object-oriented and class-based programming language, Java is loaded with numerous opportunities – it is portable, distributed, secure and dynamic. All the latest technologies depend on Java to support various functionalities. Which is why it comes as no surprise that Java reigns as the most popular programming language. It goes the same way with Java Frameworks which are very widely being used by Java developers today. 34. How to Leverage LinkedIn & Quora for Building Your Brand's Presence Online? “SEO is dead. Social media works only when you pay for
ads. Content distribution is harder than ever!” 35. Here's What It Takes to Become a LinkedIn Influencer in 2022 Being a public figure on LinkedIn increases the engagement on your LinkedIn posts and engages a more relevant audience for you to network with. 36. 5 Career Hacks to Landing a Job in Software Development Your LinkedIn profile can also serve as the first point of contact for your recruiters. But when you want to create one, bear in mind that a good LinkedIn... 37. Things You Need To Know About Our Redesigned Google Chrome Extension Last week, we have launched a brand new user interface for our Google Chrome extension. Take a look! 38. 8 STEPS TO GETTING 2 MILLION LINKEDIN VIEWS IN UNDER 24 HOUR In this article, I’m going to share some tips on how to become a LinkedIn influencer and create viral content. So, let’s get started. 39. Cracking Crypto Social Media Marketing - An Overview It would seem that everything is obvious and understandable. We use social networks every day and know how they work. In addition, it seems that it will be easy for the project to tell about its product there. No matter how it is! But in fact, social networks are the most tricky and unstable channels. 40. Pixelated Social Media Icon GIFs: Facebook, Twitter, LinkedIn, GitHub, YouTube and Instagram Hacker Noon has a new Giphy account. Our first 30 GIFs have created over 2.2 million views. These popular social media icons have been pixelated, greenified and GIF-ed: 41. Playback Theatre and the Startup Mindset I have always been fascinated with the theatre and aspired to "learn" theatre (still do). Between 2017 - 2019, I was part of a Playback Theatre group in Bangalore called The Actors Collective. I was involved passively for a few months and some months very very passionately. As I revisited some of those experiences, it shed light on a few core principles that intersect nicely with the Startup mindset. The "Startup mindset" is something I think helps startup employees and founders, as well as folks who are starting a new role or dimension in their career. I'll go even as far as to say it is one of the most potent traits shared by a band of people that operate well together. 42. Web Scraping and the Battle for Open Internet A few years ago, Cambridge Analytica made netizens concerned regarding the gathering of their online data. At that time, affected or interested users had little knowledge of how big the big-data industry actually was. 43. Connecting on LinkedIn: A Guide to Getting Interviews and Landing Job Offers Go to LinkedIn. Scroll through jobs. Find postings you may have a good chance of getting hired for. Click on a job posting. Upload resume. Submit. Repeat, over and over. 44. How Six Tech Giants and Four Startups Use Scala Nowadays, quite a few companies are banking on new technologies and taking on the risks that come with them. Blockchain is hyped up but expensive and precarious, mobile app development is easy to pull off but throws you into a highly competitive market, etc. There’s no shame in using trusted and effective technologies, making a choice in favor of things like Scala and its contemporaries. So to prove that Scala is a viable choice, let’s take a look at successful companies and startups using Scala for product development. 45. Why a Decentralized Social Network with Passive Income Potential Will Emerge, Eventually Social media changed the way you are browsing the Internet, but it didn’t change the way the Internet is being controlled by a few companies that are having a monopoly. While you are under the illusion of using platforms like Google, Facebook, and Twitter at no cost, their pockets are getting heavier and heavier. 46. LinkedIn Pod Software Options, Compared LinkedIn engagement pod software has changed the game for many small businesses and entrepreneurs. Now there are new engagement pod softwares we’re able to choose, making it feel more confusing. 47. 8 Social Media Scheduler Tools to Grow Your Online Audience Social media marketing: this term has certainly become one of the most important for everyone who wishes to have a digital presence. Especially when you are a blogger, influencer, artist, coach, a new startup, or a solo entrepreneur - social media is the place when you can get the maximum attention from your target audience. But, for that, you need to be active on all your social media platforms. You need to post consistently and interact with your followers. This can be a little overwhelming as there are a lot of social platforms to manage at the same time. However, this task can be made easy by using a social media scheduler! 48. Inbound Vs Outbound Sales: Which Path is Right for Your B2B Business? At the most fundamental level, the major difference between outbound sales and inbound sales is in who starts the sales relationship. 49. Brian Wallace AMA on Infographics, Startups and LinkedIn Optimization Brian Wallace is the Founder and President of NowSourcing , an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019. 50. The Rise of Tech Influencers, Monetization, and the Future of LinkedIn Today, we share our thoughts on B2B influencer marketing, efficiently managing multi-channel distribution and the future of content creators on LinkedIn. 51. Beware of Huge Rise in LinkedIn Bogus Boss Scams In this thread, our community discusses their thoughts on the latest scams, including the LinkedIn Bogus Boss scam on the rise. 52. How To Leverage LinkedIn’s Potential for B2B Lead Generation If you are a marketer or a business owner and struggling to generate potential leads, this is definitely a go-to platform for you and your business. 53. 7 Growth Hacking LinkedIn Chrome Extensions to Up Your Sales Game LinkedIn is one of the top sales and marketing tools for 2021. LinkedIn is apt for prospecting, networking, email collection, and connecting with clients. 54. Ultimate Guide to LinkedIn: How to Harness the Professional Network LinkedIn is more than just a place to dump your resume and log out, and if you’re still using it that way you’re missing out on a lot of value. There are features rolling out all the time that few know even exist, let alone how to use to their advantage, and it’s time to take another look at this platform that is bringing business people together from all around the world in real, meaningful ways. If you’ve never used live and native video, document sharing, or attended a LinkedInLocal or Global Meetup for LinkedIn event, it’s time to take another look at just what LinkedIn can do for you. 55. 5 Proven LinkedIn Lead Generation Strategies That I Use For Growing My Business In the B2B space, lead generation through LinkedIn dominates all other social platforms. 56. Scraping Information From LinkedIn Into CSV using Python In this post, we are going to scrape data from Linkedin using Python and a Web Scraping Tool. We are going to extract Company Name, Website, Industry, Company Size, Number of employees, Headquarters Address, and Specialties. 57. How to Craft Your LinkedIn Recruitment Strategy Recruitment today is not the same as it was a few years ago. The traditional recruiting tools are taking a back seat now in this candidate-driven market. 58. 7 LinkedIn Automation Tools for B2B Digital Marketers to Generate Leads Use these 7 best effective LinkedIn automation tools for digital marketers to generate leads and improve your online business at a relatively low cost. Thank you for checking out the 58 most read stories about Linkedin on HackerNoon. to find the most read stories about any technology. Visit the /Learn Repo

58 Stories To Learn About Linkedin

’s feed has come a long way since the early days of assembling the machine-learning infrastructure that powers it. Recently, a major update to this infrastructure was released. We caught up with the people behind it to discuss how the principle of being people-centric translates to technical terms and implementation. LinkedIn How do data and machine learning-powered algorithms work to control newsfeeds and spread stories? How much of that is automated, how much should you be able to understand and control, and where is it all headed? That was the introduction to my , exploring what was then a newly revamped LinkedIn newsfeed in terms of how the underlying machine learning algorithm worked and what the principles governing it were. Six years is a long time in technology. Back then, it was the early days of machine learning (aka “AI”) entering the mainstream. Today we live in the ChatGPT era. 2017 article for ZDNet In the last year interest in AI has peaked, and it seems like there are new developments almost on a weekly basis. LinkedIn could not possibly have stayed behind, and its models and infrastructure have evolved significantly. Recently, LinkedIn Engineering published a blog post titled “ “. machine-learning Enhancing homepage feed relevance by harnessing the power of large corpus sparse ID embeddings This blog post is a deep dive into LinkedIn’s newly revamped machine learning models and infrastructure that power its newsfeed. Unlike 2017, these changes are not directly perceptible. There are no new features per se, but rather, improvements in the underlying technology with the goal of enhancing the feed’s relevance. We caught up with Jason Zhu, Staff Software Engineer, and Tim Jurka, Senior Director of Engineering at LinkedIn, to discuss how the principle of being people-centric translates to technical terms. Click to listen to the conversation on the here Orchestrate all the Things podcast Human in the loop The gist of the update is that LinkedIn’s model, powering the feed, can now handle a larger number of parameters, resulting in higher-quality content delivery. In the process, Zhu’s team also ended up upgrading the hardware infrastructure that powers the model. Zhu is a member of the LinkedIn Foundational AI Technologies team. He defines the team’s mission as “prototyping and building the foundations behind those advanced algorithms that can benefit multiple vertical use cases at LinkedIn”. Zhu provided a good overview of LinkedIn’s previous major update to the feed in 2021, how that led to the latest update, as well as insights into the inner workings of LinkedIn’s approach. However, we were also interested in finding out what else has changed compared to LinkedIn’s 2017 incarnation of the feed. Most notably, LinkedIn’s spokespeople in 2017 emphasized the , and we were wondering if that is still a thing. As Jurka put it, it’s definitely still a thing, probably even more of a thing now than it was then: human-in-the-loop approach “It boils down to two applications for the feed. The first is we’re really trying to prioritize insightful, authentic, knowledge-oriented content in the LinkedIn feed, and it’s a very hard problem to get right just with AI alone. But we have an entire team of award-winning journalists led by our editor-in-chief, Dan Roth. We’ve actually created AI algorithms that train on the content that they curate and believe is really the cream of the crop in terms of LinkedIn insights. That AI algorithm then tries to say – Would an editor promote this on LinkedIn’s platform? And if so, let’s try to distribute on the platform and see which audiences resonate with that particular piece of content. The second is just with large language models, really taking the world by storm. The way that we make those high quality is by fine-tuning them using techniques like reinforcement learning with human feedback. And so large language models, again, are presenting yet another way where human loop is much more deeply integrated into the AI workflow versus where it was maybe five or six years ago”, Jurka said. The human-in-the-loop approach also applies to spam detection. While LinkedIn employs AI-powered spam detection, there is also the option for users to report spam as well as content moderators to look out for anything the AI may have missed. Jurka went on to add that as far as spam detection for the feed is concerned, some things have stayed the same, while others have changed. The three-bucket classification system described in 2017 has not changed much. What has changed is that LinkedIn has invested a lot more in deeper content understanding, aiming to understand the intent behind each post. For example, is it somebody trying to share a job opportunity? Is it somebody trying to share their opinion about the news? Getting more granular about the content helps LinkedIn know how to distribute it across the platform. From linear to neural, from single to multiple points of view As Jurka shared, the evolution of the feed ranking algorithm really follows the evolution of the LinkedIn feed. Compared to 2017, there are . A lot of the complexity is about making sure that the AI models can capture all those diverse use cases. And this is where understanding intent is also relevant. more members using the feed and more content creators publishing on LinkedIn “For example, you might have a post from a member mentioning that they raised their Series A for their startup, and now they’re hiring. And that post can be perceived through three very different lenses. If you’re a job seeker, that post might actually be an entry point for you to reach out and get a job, and the AI model has to understand that value to you. If you’re a first-degree connection of that individual, it might be just to congratulate them and say, Hey, I’m just checking to see you raised Series A. Congrats. If it’s somebody who’s in the venture capital space, this is actually an insight where they are like, I didn’t know that this particular company raised Series A”, Jurka said. Picking up on that, Zhu explained that LinkedIn’s feed contains a heterogeneous list of updates from members, connections and a variety of recommendations such as jobs, people, and articles. The objective is to provide a personalized ranked list for each member, to help professionals on the platform be more productive and successful. To achieve this, LinkedIn has adopted a two stage ranking process. There is something called the first pass ranker which is applied for each type of update. So the top-k candidates of each type of update are selected by individual algorithms before being sent to the second pass ranker for a final green ranking. LinkedIn’s models are presented with a set of features from both member and content sets. The model is trying to predict a set of likelihood of responses such as the likelihood of starting a conversation or the likelihood of performing certain actions on a particular post. Previously, LinkedIn transitioned its ranking from a linear-based model to a deep learning / neural network-based model. Zhu noted that the deep learning model is more effective because it introduces non-linearities through activation functions. That enables the models to capture more complex and non-linear relationships in the data and learn more powerful representations. Instead of an individual linear model to predict each different response separately, a multitask deep learning model shares parameters between different tasks. So this learning of each task can benefit the other tasks through transfer learning, Zhu said. However, he added, LinkedIn’s data is highly skewed between different types of responses. There are more click responses than engagement, for example. Therefore, cautious sampling and re-weighting is needed to avoid negative task interference during the model training process, because all those tasks are sharing parameters. Harnessing the power of large corpus sparse ID embeddings Zhu introduced LinkedIn’s previous major update of the feed, . As he shared, LinkedIn’s model size has grown by a factor of 500, while the data sets have also grown by a factor of 10. In addition, the training period was expanded and more training data is now sampled. This also presents some challenges in terms of overcoming bias. namely using multi-task learning using TensorFlow However, this was just the starting point for the latest update Zhu’s team implemented. Their objective was to optimize for engagement, which means improving the prediction of likelihood in terms of how users will interact with different posts. Then by enhancing the prediction of this likelihood, LinkedIn can better rank feed items to provide more engaging experience to users. The key to this was sparse . Let’s see what these are and how they are relevant. embedding vectors As a LinkedIn user interested in AI, you may have interacted with the #AI and #ML hashtags. Another user has interacted with the #generativeAI hashtag. These are different hashtags. However, via embeddings, their semantic meanings in the embedding space are close. As a result, the model can understand you may have similar tastes as mine, and the model can recommend similar content in the AI domain to both users. For each content item on LinkedIn, and for each user, the recommendation system uses a vector of embeddings. This means that those vectors will be very large, but also very sparse. They will be large, i.e. have many dimensions, because there are many different topics and corresponding hashtags. But they will also be sparse because not all users have interacted with all hashtags. Zhu’s focus is on transforming large corpus sparse ID features (such as hashtag ID or item/post ID) into embedding space using embedding lookup tables with hundreds of millions of parameters trained on multi-billions of records. For example, Zhu noted, that there are millions of dimensions for member IDs because there are millions of members on LinkedIn. “For each member the goal is to learn a personalized tensor representation. This tensor representation will encode user preferences, such as interaction with other users or hashtag preferences in a fixed period. All this information will be encoded in a dense vector during training. By presenting the model with such a personalized vector, the model will be able to capture the dynamic, shifting world as well as member preferences better”, Zhu said. Sparse features can be interpreted as categorical one-hot representations where the cardinality is several millions, Zhi noted. In these representations, all entries are zero except one, which corresponds to an ID index. That could be a hashtag ID or a member ID, for example. These are transformed into a low dimensional continuous dense space, called the embedding space, using embedding lookup tables with hundreds of millions of parameters trained on multibillion records. As Zhu noted, the embedding table itself is highly coupled with the data set and the problem at hand. However, the technique is definitely generalizable. The same approach is already leveraged in different use cases within LinkedIn such as job recommendation and Ads recommendation. “We are adopting a very similar strategy of converting those sparse IDs to the dense representation. We believe that’s a scalable way of developing AI at LinkedIn”, Zhu said. Scaling up, going forward Zhu’s work also touched upon hardware upgrades. As he explained, the team was facing challenges in serving dozens of large models in parallel on their serving host after enlarging the model size by 100x. The host was just not designed to be able to handle such a scale, so the team chose to serve the model with a two-stage strategy. In the first stage, a global model is trained in the usual way. ID features are converted to dense vectors from large embedding tables first and then these dense vectors are sent to a deep along with existing features for implicit feature interactions. neural network In the second stage, the global model is split at the boundary of the embedding table and deep neural network. From the deep neural network’s perspective, it only needs a set of dense vectors, which is the embedding representation of those sparse features for predicting the result. The ID conversion step is not necessary to present it on the critical path of model serving. Embeddings are converted offline and pushed to high-performance key-value stores. Therefore, these embedding tables don’t have to be hosted in the serving host which has limited memory. This strategy is used while in parallel LinkedIn is working on upgrading the host. Once the upgrade is complete, Zhu said, everything will be moved in memory and memory optimizations will be applied. The team adopted and extended the open-source framework . Horovod Zhu identified a few directions his team would like to explore going forward. In addition to serving both memory-intensive and compute-intensive models, scaling model size by adding more sparse features is another objective. The team is also exploring something called continuous training or incremental training to capture the dynamics of a shifting world. As Zhu explained, embeddings currently are trained on a fixed period basis. This could potentially introduce the problem of inconsistent offline vs. online results or diminished gains over a long period of time. Zhu thinks that by having more frequent retrieval, embeddings can capture the dynamics of the system and better predict a personalized feed for LinkedIn members. Also published . here Click to listen to the conversation on the here Orchestrate all the Things podcast

LinkedIn Feed Evolution: More Granular and Powerful Machine Learning, Humans Still in the Loop

With the recent waves of layoffs in the tech industry, having an optimized LinkedIn profile is now more critical than ever for job seekers. An optimized profile gives you an edge in standing out and attracting potential employers. Optimizing your LinkedIn can lead to new opportunities even as an employed professional. social media But creating a stellar LinkedIn profile takes time and effort. This is where AI tools like ChatGPT can help streamline the process and generate impressive initial results to work from. In this article, I'll share practical tips on to optimize key sections of your LinkedIn profile. leveraging ChatGPT How To Optimize Your LinkedIn Profile With ChatGPT Your LinkedIn profile is a standard online resume. So before we get started, list the job roles you're interested in and get a copy of your current resume as guidance. Then create a ChatGPT account if you haven't already done so. And once you're good, it's time to initiate conversations to optimize your profile with ChatGPT in the following ways. Find Relevant Industry Keywords When , they use specific keywords. To get found, incorporate relevant keywords naturally throughout your profile. Rather than manually analyzing job posts, have ChatGPT quickly suggest relevant keywords based on your background and target roles. Refine the list to align with your skills and experience. employers search for candidates First, give the AI a quick intro about yourself to get started. Write an introduction that covers your educational background, job experiences, and achievements, if any. In response, ChatGPT will give positive feedback and ask if it could assist with anything. Paste this prompt after the following: Prompt: I am applying for <insert job title> in <insert industry> in <insert location>. Give me SEO-friendly keywords for my LinkedIn profile relevant to my skills, experience, and career aspirations. Like the example in the image, . Select the ones that align best with your profile and incorporate them naturally into your profile to improve your visibility. ChatGPT will suggest relevant keywords Write a Standout Headline Your LinkedIn headline is your one-liner that hooks your viewers and gives them a reason to look further. People don't have the luxury of time to go over multiple profiles, so making the first contact impressive is your best shot. That said, your headline should state your value proposition—think of it as your mini-pitch that says, "This is who I am" and "This is what I do." Here are some frameworks you can adopt: ●        I help [audience] do [thing]| [position] at [company] ●        Unique Value Proposition | Job Title | Industry ●        [Niche + what you do] for clients like [your top clients for social proof]| Service 1| Service 2 | Service 3 To get started, use this prompt in ChatGPT: Create multiple variations of attention-grabbing LinkedIn headlines that showcase my skills, experience, and professional brand using this [framework]. Here’s my resume: [paste resume] My target job is [mention role] Remember to stick to the Linkedin character Limit. Didn't get results close to what you need? You can always prompt the AI with a different framework or regenerate multiple versions till you get a better outcome. Use ChatGPT to Write an Engaging About Section The About section is your chance to showcase your personality. but add your flair. Lead with an exciting story and end with a solid call to action. Remember to keep it focused on the value you offer. You also want your viewers to see what makes you different from other professionals. You have max 2000 characters, and I'll advise you to lead with a story instead of a summary that reads like a resume. ChatGPT can provide a solid starting point, Here’s a prompt to use: Write a search optimized About section for my LinkedIn profile representative of my brand in 300 words. Open with a hook in the first paragraph, use a narrative tone, and end with a call to action. The target job is <Insert role> Here is my resume <paste resume> From the example, ChatGPT gives a tailored result that lacks personality. So I suggest you take it as a first draft and modify it to read more engaging with a personal touch. Use ChatGPT to Write Your Experience Section Well-written experience summaries attract more profile views and connections. ChatGPT can produce initial drafts based on your target role and resume details. Take its content as a baseline and refine it to tell your authentic story. People neglect the experience session or even fill it out like a resume and wonder why their profile views are at all-time lows. a technical recruiter at Uber, has this to say: Nikita Gupta , "While searching , the parts of LinkedIn Profiles that I pay most attention to are the Headline, the About section, and, of course, the Experience section." candidates on LinkedIn What does that tell you? The experience section is equally important. And when done right, adding work experience can lead to 8x time profile views and more connection requests on Linkedin. Here’s the prompt to use: Craft a search-optimized work history in the first-person narrative for the experience section of my LinkedIn profile based on my target job and resume. Target role is: <insert Job role> Here is my resume <paste resume> Remember to finetune and add your personal touch to the output. "Your career story is more authentic when you tell it." - LinkedIn. Update Your LinkedIn Skill Section With ChatGPT The vast majority of recruiters use Linkedin. And if you don't have the right listed skills, you won't turn up in recruiters' searches. Fortunately, you can add up to 50 skills in the 'Key Skills' section. But not any skill will do; you have to choose the skills in most demand and relevant to your industry. Have ChatGPT recommend relevant hard and soft skills to add, tailored to your industry and goals. Vet the list carefully to ensure accuracy. Here’s a prompt you can use: Prompt: Can you suggest 50 relevant skills for the 'Skills and Endorsements' section of my LinkedIn profile? I am looking for <insert target job title> roles in <specific industry> industry Here are some examples of my target jobs: <paste relevant job descriptions> Once the output is ready, review the skills and ensure they align with your skill sets. One caution, though, is to make sure you have the skills you're listing. Lying on your LinkedIn profile is a no-no. Ethical Considerations You best write your story. While , it can replace the magic of the human touch in writing. Neither does it understand the context of your experience, so it may sometimes generate inaccurate content. Also, Chat GPt knowledge is cut off from 2021, so you may have to fact-check and update the output it spits out. After all, you don't want to pose as unprofessional. ChatGPT is an excellent tool for optimization, but it should use with caution. ChatGPT can help streamline the process Set Yourself Up For Future Success Optimizing your LinkedIn account is vital to staying on the radar of hiring managers and clients. ChatGPT is a powerful asset that can help you achieve that. It can generate content that can serve as a jumping-off point, which you can refine by infusing your unique personality and perspective. The human touch is irreplaceable, so edit its suggestions to highlight what makes you stand out.

How to Optimize Your LinkedIn Profile with ChatGPT

If you've spent any time on Instagram, you've likely noticed the abundance of happy, adventurous, and food-loving people populating your feed. A few weeks on the website will make it clear that everybody seems to be leading a fun life except for you! But what about LinkedIn? While Instagram's negative impact on mental health is , the platform's professional cousin is often overlooked. The studies available on the effects of LinkedIn are surprisingly few. well-documented However, based on my own anecdotal experience and that of , LinkedIn is arguably , requiring users to constantly self-promote and feign expertise to garner attention. This has created a toxic culture that leaves many feeling like imposters among the seemingly successful. many others online the most disingenuous of all social media sites While LinkedIn has been increasingly helpful in connecting and networking with the right people,  it is also a chore to keep your account active. The truth is, many people who use the platform don't actually enjoy it. Rather, they feel pressured to keep posting in order to promote their businesses or appease their employers. The aggressively competitive and attention-seeking culture of the website is creating problems for everyone and it’s time to take a closer look at the harm that LinkedIn is causing. As we get into this discussion, I will share as an example to lay the groundwork. a LinkedIn post This post couldn’t be more tone-deaf! And no, I did not cherry-pick the worst of LinkedIn. In fact, a culture that prioritizes financial success over everything else is all too common on the platform. The future of the website looks dystopian and its effect on mental health cannot be ignored. Researchers at the University of Pittsburg found that participants using LinkedIn at least once per week had . It is time to call for change where a more supportive environment is established, especially for those belonging to marginalized underprivileged groups. significantly greater odds of increased depression and anxiety A Capitalist's Pipe Dream: A Culture of Self-Promotion, Virtue Signaling, Corporate Worship, and Toxic Productivity If Elon Musk and the other billionaires could microchip us, we would all be ideal workers who are always productive and constantly pushing the limits. While that day has not come (thankfully!), the privileged LinkedIn users at the top of the food chain would like you to believe that this is what will actually generate wealth for you. Work yourself to death and hope that the capitalist gods give you a piece of the pie. The biggest problem with LinkedIn is that it incentivizes users to present an idealized (and often fictitious) version of themselves and their work. A lot of the content on the platform is either endless bragging, expert advice, or encouragement of toxic corporate culture.  Let us have a look at : another LinkedIn post This privileged person wants you to believe that sacrificing your well-being and overworking while getting underpaid will take you to success. And, we will find several versions of this story on the platform. The user in this example is proud of their experience of working for free and belittles a managerial candidate for politely asking for fair compensation for his/her work. And, can we even corroborate his story? How many 24-year-olds have the luxury to work 40 hours a week while not getting any financial compensation? This kind of rhetoric is all too common on LinkedIn, where the culture of self-promotion and toxic productivity reigns supreme. It perpetuates the capitalist's pipe dream that hard work and determination will inevitably lead to wealth and success, while conveniently ignoring the systemic inequalities that often keep marginalized groups from achieving the same level of success as their privileged counterparts. This is harmful to young individuals who are still at the early stage of their careers and are vulnerable to toxic work cultures. The Rise of Attention-Seeking Behavior, Low Self-Esteem, and Imposter Syndrome Unlike many other social media websites where insufferable behavior is often mocked, on LinkedIn, this behavior is rewarded. The platform promotes a culture where users feel constant pressure to create content that will bring engagement, resulting in users resorting to clickbait and other attention-seeking strategies. Users are expected to gloat about their successes, no matter how big or small, and teach newbies how to hustle and climb the ladder. You have no value  unless you are a big shot who can drum up engagement by preaching on the website. This influences users to exaggerate their achievements and fabricate their stories to find a place on the platform. While this attention-seeking behavior works for people who are trying to sell themselves or their businesses on LinkedIn, it is creating a toxic culture of disingenuous networking where users connect with each other solely for engagement and transactional purposes. The most affected are commoners who are just trying to do their “ordinary” jobs and move forward with their lives. All the successful people and pretend experts in the community are surely making many users on the website feel like imposters. The constant need for self-promotion is bound to bring self-esteem issues, making a person feel that they are not good enough. This is similar to the problem we see on other social media platforms, such as Instagram, where users are bombarded with images and videos of seemingly perfect people and their perfect lives, making their own feel inferior and less fulfilling. Moreover, the constant promotion of working hard and hustling to the limits takes a heavy toll on mental and physical health. It creates a fear of missing out and can lead to burnout and other mental health issues. Here’s a CEO asking young people with white-collar jobs to . This post met with pushback from some of the community but still has over 5,000 likes on the platform. work 18 hours a day in their early careers Here’s from the same CEO where he is showing his appreciation for an employee who works so hard, he has to sleep during transport. This one has gathered over 11,000 likes, perfectly showing the culture created on the platform. While the CEO has mentioned his concerns about his employee's health, we can clearly understand, based on his previous post, what he is showcasing here. another one This is just the tip of the iceberg. Apart from all the physical and mental health concerns stemming from the website, LinkedIn’s heavy focus on personal branding and self-promotion also to get themselves represented on the platform. makes it difficult for marginalized and underprivileged groups What Can We Do? Support Authenticity on LinkedIn One of the key challenges with the platform is the need for users to create a facade and showcase a fictional version of themselves. These users are constantly sharing their knowledge, signaling virtue among others, and are always on a growth journey. A lot of problems with LinkedIn would be solved if it rewarded users for being more authentic and genuine. We are all humans and have learned through our experiences and are not perfect by any means. LinkedIn provides, by far, the biggest opportunity to network with peers and mentors in your field, and pretending to be a know-it-all is not the way to go. It is understandable that professionalism is expected on a platform where you are to interact with colleagues, recruiters, and business partners. But, being vulnerable and authentic is not a weakness. People do business with people . And, nothing builds trust more than authenticity. they can trust Acknowledge Those Who Desire a Balanced Fulfilling Life If you’re a hustler who would work day and night to reach your financial goals, more power to you. But, the belittling of people who crave “ordinary” lives needs to stop. There is nothing wrong with being "ordinary". I had to break by hand to learn this the hard way. You don’t appreciate how amazing your everyday life is until something really bad happens to you. As someone who had to start from zero like many others, I truly understand the value of money. But, slowly killing yourself and trying to make the most money possible as the best years of your life fade away is not the way to go. It is true that financial and societal success usually improves your quality of life but the business community, especially the one on LinkedIn, needs to start being accepting of people who are happy with the cards they have been dealt with. The culture of toxic productivity that has plagued the platform, where you are deemed unworthy if you are not constantly growing or pushing yourself needs to end. Being a Dwight (from ) is fine but being a Stanley is also okay. The pressure to constantly be achieving and thriving is a significant cause of burnout, stress, unhappiness, and physical health problems. The idea that success only comes from monetary gains is flawed and it is important to recognize that everyone has different priorities in life. The Office A Call For Change: Responsibility of Users and The Platform At the end of the road, the responsibility drops to both the users and the platform. LinkedIn is filled with remarkable people and there’s so much to learn from everyone. But, it is our responsibility as a community, to discourage toxic behavior and inauthenticity. Nobody is going to think less of you if you are not pretending to be a know-it-all. Your work is open for everyone to see, and it will speak for you. In addition to fostering a positive community, it is also important to acknowledge the diverse perspectives and priorities of LinkedIn users. If you are a hustler who never gives up and tries to one-up himself every day, we respect your commitment and will. People like you change the world but not everybody can do what you do. And, that’s okay. Some people have different priorities in life and some people are happy with what they have. Just because LinkedIn is a career and business-focused network doesn’t mean that we should only be appreciative of the people who constantly outdo themselves. Everybody is trying to do something at the end of the day and we have to be accepting of everyone. We also need to understand that while yes, miracles do happen, it is on average much harder for marginalized groups to get equal opportunities. Only are Black as of 2022. What does this statistic tell us? Intelligence and skills are required to advance in one's career, however, opportunities may not be equally available to everyone. 1% of CEOs in Fortune 500 companies But, not all of the responsibilities lie on the users. At the end of the day, LinkedIn as a platform decides the type of content it wants to reward. So, if any change were to happen, it would stem from the platform itself! With worldwide,  LinkedIn has the responsibility to create a positive and healthy space for its users. LinkedIn should take necessary measures to promote the importance of prioritizing work-life balance and overall well-being, including both physical and mental health. It must also train its algorithm to penalize morally unsafe content that promotes toxic productivity and corporate worship. Finally, it needs to discourage unhealthy competition and promote a collaborative environment. 900 million members In conclusion, it is the responsibility of both the platform and the users to foster a healthy and safe space that is receptive to everyone and acknowledges the differences in our mindsets that make us all human.

The Dark Side of LinkedIn: A Capitalist’s Pipe Dream

লিঙ্কডইনের অন্ধকার দিক: একটি পুঁজিবাদীর পাইপ স্বপ্ন

Die dunkle Seite von LinkedIn: Der Wunschtraum eines Kapitalisten

El lado oscuro de LinkedIn: la quimera de un capitalista

Le côté obscur de LinkedIn : la chimère d'un capitaliste

लिंक्डइन का डार्क साइड: ए कैपिटलिस्ट्स पाइप ड्रीम

LinkedIn のダークサイド: 資本家の夢物語

LinkedIn의 어두운 면: 자본가의 파이프 드림

O lado negro do LinkedIn: o sonho de um capitalista

LinkedIn'in Karanlık Yüzü: Bir Kapitalistin Boş Rüyası

Mặt tối của LinkedIn: Giấc mơ viển vông của một nhà tư bản

领英的阴暗面：资本家的白日梦

only to have your content disappear into the black hole of its algorithm-driven newsfeed? No worries, just read this article to elevate your content to maximum virality and get the recognition it deserves. Sick of posting on LinkedIn 💁‍♀️ DOs 📢 Don’t forget to add a your post after 24 hours with #newinsight! comment to 🔖 Use wisely — only if you’re sure people will share. Too many tags that don’t lead to shares can decrease impressions. tags 😃 are great for readability, but try to limit them to no more than 10 and not more than 4 on one line. Emojis 🤳 in personal posts can give you up to 2.5x more reach and a boost of 3x engagement! Selfies 💬 Opt for posts with for 2.4x better reach and engagement, compared to shorter posts with less than 1,000 characters. 1,200–1,600 characters 🔍 Set your to “Anyone” for who can see and comment on your post. privacy settings ✍️ Create a to easily track your content. personal hashtag 🌟 After publishing, at least 3 posts from your network for an extra 20% reach. engage with 📅 Aim to post at least twice a week. 🏷️ Use 3–10 in your post, including a mix of high and low-rate hashtags. hashtags 🙅‍♀️ DON’Ts 🌍 Avoid posting , meaning the same text in two different languages, in the same post. bilingual content ⏰ Limit yourself to just per 18 hours. one post 💻 Avoid within the first 10 minutes after posting, as it can result in a 10–40% decrease in impressions. editing posts ⚪️ Don’t use 2 or more consecutive white spaces ⚪️ Avoid using only and multiple white spaces, as LinkedIn will display the “see more” option. one line of text ⚪️ Make sure to include at least 4 lines of text to provide sufficient “dwell time” and avoid the “see more” option. 🔠 Don’t use more than 3 lines of text in a different font type. 📩 Best Times to Post 1 pm — 3:30 pm 10 am — 1 pm 8 am — 11:30 pm 9 am — 12:30 nn 8 am — 11:30 pm 1 pm — 3 pm 10 am — 2 pm Sun Mon Tue Wed Thu Fri Sat 😎Don’t Just Repost. Add Your Thoughts. It Will Boost Your Content by 30%. Add a description of at least 100 words to provide context and add value to the original post. Use 3–5 unique hashtags that are relevant to your post, but different from the hashtags used in the original post. Tag the owner of the original post that you’re sharing. Encourage the original owner to comment on your post within the first hour to create a sense of community and engagement. Respond to all comments within the first 2 hours after posting to keep the conversation going. 🤔 Which Format Is Performing the Best? From the best to the worst performing: 😀 . 2.2x more reach than average. SLIDE POSTS 😀 Polls 😀 Carousel post new: 🙂 Text with multiple pictures 🙂 Text with a single picture 🙂 Video posts 😐 Post with one external link 😐 Celebrate an occasion 😐 Post with more than one link 🏆 Best Performer: Slide Post. How to Make It Work? Aim to have 7 slides in your presentation. Don’t go over 11 slides, but don’t have less than 4 either. Keep each slide concise, with no more than 60 words per slide. Your first slide should have a powerful visual, with less than 15 words, to catch people’s attention. Write a post with a maximum of 2,000 characters to accompany your slide deck. Avoid sharing PDFs of magazines that aren’t specifically designed for LinkedIn, as it can result in a reach reduction of up to 8 times. Make sure to include a captivating, non-commercial CTA on your final slide. Adding a picture of yourself can boost your reach by 80–90%. 🙊 The Link in the Post Decreases Impressions. How to Avoid It? A link in the initial post can result in a significant decrease in reach, about 55–60% less compared to a text post or a single image post. But don’t worry, ! there is a workaround Instead of adding the link in the initial post, you can wait until the post has gone live and then edit the post to include the link. The penalty for editing your post has also decreased, with a loss of only 10% in reach compared to 25% in 2021. 🗣️ 5 Ways to Use Comments to Promote Your Post Commenting is one of the most valuable actions you can take on LinkedIn. The algorithm prioritizes interaction, making comments a key factor in getting your content seen by more people. Add value by s based on your expertise. Share what appeals to you about the post, and add your own unique perspective. providing additional insight By commenting, you are making the original post visible to your network. You can reinforce your brand by summarizing the post in your comment. Summarize the key takeaways of the post. Use the post as a starting point for a discussion and engage with other members. Connect with those who add value to the conversation. Ask questions. If you see a relevant discussion that aligns with someone’s expertise or knowledge in your network, give them the opportunity to contribute by tagging them in your comment. Tag your network. 🙌 That is pretty much it. Now, you’ll be well on your way to creating content that stands out on LinkedIn. Remember, engagement is key and the more you put into it, the more you’ll get out of it. So get out there and start making connections!

LinkedIn Algorithm 2023: Tips & Tricks You Must Know to Go Viral

B2B Influencer Marketing is one of the hottest trends that has recently emerged in the marketing scene. From brand awareness, ambassadorship, to creator monetization, the win-win symbiotic relationship that this movement has opened for companies and content creators is insurmountable. On today’s episode of Startups On Demand, I am joined by , Co-Founder and COO of a talent assessment platform that helps companies hire the best candidate quickly and easily in an automatic way. Pratik Thakker Testlify Today, we share our thoughts on B2B influencer marketing, efficiently managing multi-channel distribution, the future of content creators on LinkedIn, and the solutions that Testlify is providing to disrupt the pain points of outsourcing. Omri: What are your thoughts about B2B Influencer Marketing? I would love to hear you talk about it. Pratik: In terms of social media, for me, there was never a purpose to gain some revenue through creator economy or influencer marketing. But when I grew across 50,000 subscribers, brands came to me for promotional posts. For example, Omri’s podcast is sponsored by New York Tech Media – this is one type of revenue that you can make. So when I go to a podcast, they pay me depending on my following. Right now, they pay me, let’s say $1500 to $2000 for speaking at an event or a webinar. When I do promotional posts on LinkedIn, I charge anyone between $150 to $500. But I don’t like to work with brands that aren’t consistent, because when I’m associating myself with a brand, I want to promote that for a while. So when you say that I’m like a Kim Kardashian of B2B marketing, it’s like being a big brand ambassador for a company for a while. And in that way, it creates a win-win situation for everyone, so you will promote that brand in the long-term and you will have recurring revenue, and they will have a better deal because you will be constantly giving them shoutouts on your posts. This is a strategy that I adopted. Currently, I’m working with 10 brands from different spaces. So if you’re an influencer, it doesn’t matter how many followers you have. Companies are willing to pay for it. You just need to be consistent on the platform. Omri: In terms of brand ambassadorship deals, is it retainer-based or months of commitment? Pratik: I usually sign a 1-year agreement with the brand. But I don’t charge anything if they feel, at any moment, that I don’t add any value to them. At the end of the day, they come to me for two things: firstly, brand awareness, and secondly, legion. Through brand awareness, I do something with their new product releases, add a link in the comments or posts where users can actually sign up. Through this, I get paid 2 ways: I get a lifetime recurring revenue from those products I’m promoting, and I also get paid for posts that I do as a monthly revenue. https://youtu.be/fUXhAcCEPpA?embedable=true Omri: How are you able to syndicate all your followers on LinkedIn, and how do you manage to convey the message across all platforms? Pratik: My core platform is LinkedIn. Whenever I post on LinkedIn, I use the same post on Twitter, Facebook, or Instagram. I was able to bring my LinkedIn following to Instagram. The core following also follows you on other platforms. If you’re not active on one platform, they can reach you from another platform. The whole idea is to create noise across all channels. Omri: Do you think we can monetize on LinkedIn just like on YouTube and other platforms? Pratik: The short will be: if it happens, it will bring big revenue for you. LinkedIn is not an aggressive content platform yet. They’re focused on HR and B2B marketing, so I wouldn’t expect them to monetize posts in the next couple of years. But I see momentum from LinkedIn and their team in putting a lot of effort into content creation. So maybe they are going in that direction but I think we have to wait for a while until that happens. But even if that happens, it’s not going to be a significant revenue. But if you want to monetize, you need to translate that revenue from a company that will give you a hundred times more than what you’re going to make from LinkedIn content. Omri: Walk us through Testlify. Pratik: I’m into outsourcing business, and I do 20 to 30 interviews a day in a 10-minute speed-dating format because I want to meet as many people as possible for my clients. It was a tedious process, and India’s a big country, so you get volumes of applicants. It was a big pain point. My co-founder and I thought about transforming the hiring process and making it data- driven rather than assumption-driven. We came up with a solution that could almost predict who to hire. Testlify is a talent assessment platform that can help companies hire the best candidate quickly and easily in an automatic way. Also published here.

The Rise of Tech Influencers, Monetization, and the Future of LinkedIn

Linkedin is known to be the world's largest networking platform, with over 765 million members. It offers people the opportunity to meet with a whole lot of audiences in different aspects of life. It's quite sad that while we're expecting people to milk this great opportunity and replenish their standards or markets, a lot of them have been considered bankrupt both in their connection cycle and business. The reason is not far-fetched, most people don't know the language of the social media platform- LinkedIn. This blog post was written to enlighten you about areas where you need to put your gears on or even step on the brakes in other to establish a great working portfolio. Understanding LinkedIn As a Platform LinkedIn is a professional platform where you get to build wealth and connections, promote standards and work with people who are knowledgeable across every field. People come to LinkedIn for various reasons. If yours is to make money, then you should consider the reasons why most businesses don't scale effectively on LinkedIn. No Professional Working Profile: How would you feel if you heard that you are buying from a ghost instead of a person? I bet cramps will grow up in your bellies. That's what happens if people can't identify who you are on any platform. They would either take you to be a scammer or someone who is unserious about what they do. It's very important to have a profile picture and a cover letter backing up what you do. The headlines to your profile should show your areas of proficiency.  If your company has a page, then a logo will do. There should be a summary stating what you do. People should be aware of relevant details. It's best to do things that you know is/are very profitable for your business. That way you will be able to scale better. Being Too Rigid: That you heard people scream "Be professional" everywhere does not mean you should act like a robot or make your business look like it was run by officials of sadness. Every social media is driven by content. The story you tell and how you tell it determines if people will come back again. The only trick there is to be real. Be yourself. Don't be too fixated on being too formal that you forget how to laugh or engage with people. If you are flexible, you will be able to build relationships or even craft your content the best way. You should have noticed the recent “smile reaction”. Even the LinkedIn application knows that people don't thrive in an environment where people are all frowning so it's best if they make their users comfortable. Once in a while, make pools, play games, and make people laugh. Balance things effectively. . When you endorse them, it will be seen as support. They will know you really care for them. Support itself is seen as a form of request for partnership. Head over to the CEO of any brands profile and endorse them for their skill. Endorse People Too No Content Standards: Content is king, context is God; I am well aware that you have heard of this before. To be able to scale effectively, you must know the language of every social media or platform you engage yourself in. It's quite okay to do better or have a better skill in writing, but you need to follow everything in the right context and know the best way or method to grab attention. Know what every platform demands, and make your audience see that you can offer it. Engage Your Social Media Audience: A lot of people do not engage their audience on social media after making a post. You should be happy when people get to engage in your post and ask questions about what you are doing. Most comments, when engaged, foster relationships. It creates a sense of responsibility. It shows your audience how much you care about them. Your audience is your potential customers. Investors or people who are willing to buy from you will be so keen to see how you react or do things. They will monitor effectively. Buying from people is connected to the heart and it's based on the comfort we feel right from the start to the finish point. If you present your business well and give out value, even world class professionals will crouch at your door. No Branding or Marketing: Branding is all about personality. It's more than just the logo. You need to show people that you're capable of the work and advertise yourself unapologetically. Most people worry about what people will say when they are out there. How do you intend to eat without giving value? Learn to sell your market; It doesn't matter what anyone will say. Attach your saleable products and services to posts, create newsletters and blog posts on LinkedIn, and host events too. Most people forget this part or will I say that they tend to ignore it all? LinkedIn has a lot of advertising schemes. Why not try those things out? Connect With People: When a lady goes out for an occasion, she wouldn't be quick to respond to any man who comes her way, especially if she has a boyfriend she likes. She would rather give you the audience if it's deserving and leave you in the box if you start making unnecessary statements. And that's what you should do on LinkedIn. Don't connect for the sake of connecting, or send invites to join your page because you feel the need to grow and do all of that strategically. Connect with people who have like minds as you. People who share the same interests and are on your field or level. A lot of people are afraid to send messages. We talked about the connection part a while back. Send people welcome messages. Introduce what you do to them, tell them how you feel they can come to play, and don't go being a parasite. If there are ways you can help boost their own sector too, let them know. Send them well-crafted messages: You can desire to be rich and do nothing about it because you're scared of what people will say. It's better you try than do nothing at all. Having plans with little value to give out, no target market, or even a lack of expertise is a clear route to downfall. While working on the best way to utilize LinkedIn, a lot of people ignore their own business- the essential parts. Here are things you should be aware of. Build a Professional Working Site: Anyone who hears or sees how much you talk about your story or brand will like to know if there is more to it. Imagine opening a bookshelf that promises a lot of books only to see cockroach ranch. How much will it say about the library? The same goes for someone who doesn't have a functional website. Have a Knowledgeable Team: You should have a team of people who know what they are doing. There will be a shot at your leg if people who offer your product or services end up leaving sadly or not getting what they request at all. Bad reviews are one of the “game over” moods on LinkedIn; you should do well to avoid that. . Brand effectively. Project an outstanding personality that will make people come back to purchase or learn more about the services you offer. Don't forget to have a rate or price attached to any products or services you offer LinkedIn has proven to be a professional working brand with quite a lot of people making huge sales from it. If you wish to do so, too it's best you avoid these top reasons, that way you will see yourself scale. Do you have any questions about the LinkedIn platform? Let me know in the comment box.

Top Reasons Why Your Brand Isn’t Making Money From LinkedIn

With 85% of the jobs found through networking, LinkedIn is at the heart of social media marketing, and LinkedIn 101 serves as a perfect guide for social media managers. In the current business scenario, the role of marketing is redefined by the advent of social media. Marketing is no longer about just creating awareness or selling products and services, it encompasses a wide array of activities which includes building relationships, engaging with customers, and creating loyalty. As social media use has increased exponentially in recent years, so has the need for professionals who can manage these platforms effectively. Who are social media managers? Social media managers are responsible for creating, managing, and executing a company's social media strategy - this involves curating content, engaging with users, and measuring the success of campaigns. To be successful, social media managers must be able to think creatively, write compelling copy, and have a strong understanding of the latest trends in digital marketing. Smart social media managers know how to use data to their advantage. They understand the importance of metrics and can use them to track the performance of their campaigns. They also know how to adjust their strategies based on what the data is telling them. Ultimately, social media managers play a vital role in helping companies connect with their customers and build strong relationships. What is LinkedIn? Why is it important? LinkedIn is the heart of social media-driven marketing - a powerful platform that can be used to build a company's brand, engage with customers and followers, and find new employees. LinkedIn provides a unique platform for businesses and professionals to connect with each other. LinkedIn is a powerful tool that can be used to find jobs, connect with potential employers, and grow your career. In chapter 16 of Roger Kerin's , according to a survey of small business owners - “41% see LinkedIn as potentially beneficial to their company - more than twice that for Facebook, Twitter, or YouTube.” Marketing: The Core What is LinkedIn 101? LinkedIn 101 is the perfect resource for anyone who wants to learn how to use LinkedIn to its fullest potential. It covers the basics of LinkedIn, including how to create a profile, connect with others, and use LinkedIn to its full potential. This guide will also show you how to take advantage of LinkedIn's features to build your personal brand and grow your professional network. Here is a summary of LinkedIn 101 every social media manager needs to know: 1) Setting up a personal profile Your LinkedIn headline is your chance to tell the world why they should care about you. It influences Google, so this short sentence must paint a good picture of who you are and what makes them worth knowing for five or ten seconds before their eyes glaze over into something else more interesting. Create a compelling headline for the LinkedIn profile page: What is your social media strategy without a personal touch? Join as yourself and upload an image of yourself - don't settle for anything less than maximum authenticity when creating this crucial first impression on others. Upload a high-quality professional photo: : With over 800 million users on LinkedIn, it's imperative to stand out from the crowd by making your profile as compelling and interesting for employers as possible. Create a summary To do this, you should focus heavily on creating an eye-catching summary that highlights all of those professional accomplishments while also telling them about who you really are at heart! This is where you tell prospective customers, clients or other connections who you are and what skills/experience makes you valuable. : If you have any online profiles like website(s), blogs, etc., link to them in the section “Contact & Personal Information." If you’re looking for a new career opportunity, your skills must be well-defined. Additional information Build out experience using multimedia links along with a strong voice; don't be shy about listing awards either if they're something worth celebrating or not. The more specific and detailed you are in what sets you apart, the stronger your chance of being noticed by potential employers! The skills section on LinkedIn allows one to add a maximum of 50 skills. These act like 50 keywords to enhance a profile. It is best to genuinely add as many skills numbering up to two digits because - simply put: the higher, the better. 2) The Network Building process Networking on LinkedIn is a two-way street. Building networks on LinkedIn is a process rather than an immediate event - it takes time and patience to build networks and across networks. When sending out connections, always replace the default invitation with something more personalized so everyone feels appreciated while building your network presence online. When joining new networks, always remember two things: firstly tell someone why they should connect, and secondly - do not just rely upon co-workers as potential contacts because sometimes these relationships can become stale over prolonged periods without regular contact which could lead to missed opportunities down. Networking across LinkedIn has a lot to do with socializing and it does not stop with messages and requests. It takes proactive measures like: To maintain a strong network of connections, you must take the time and make an effort with each connection. Look out for what your connections have to say and react to them appropriately. Personalizing with connections: Congratulate them on their milestones, appreciate them for the efforts they put in during their tough times, and motivate them when the going is difficult. The more you show your appreciation for others, the better. LinkedIn has a feature called Mentions where you can tag or mention other users and companies in your status updates, just like how it is done on Facebook, Twitter & Instagram. The Mention Tag: It really helps to build relationships with key individuals that are part of our network because they will be alerted when we use their name specifically followed by symbol for them to check out what was said about them. @ 3) Creating/Joining groups Groups are discussion forums on LinkedIn where people from across the world share some common understanding - like an Alumni network. You can search based on keywords pertaining to your industry and even start groups with others who may want similar conversations to continue. Socializing outside of traditional work settings as well as building valuable content while targeting those most likely interested will increase awareness about what's happening at any given moment within these communities. 4) Extend further with Company Pages are the perfect way for businesses looking to expand their reach on social media and build their brands. It showcases the company as an entity, and not just a single employee. Company pages A LinkedIn company page provides credibility to businesses and helps them rank higher in search engines. It helps generate leads and drive traffic to the company website. It allows you to connect with other businesses and create partnerships and provide insights into your target audience. Promoting important news and updates on the LinkedIn company page helps keep followers informed and engaged. LinkedIn company pages can be used to promote your brand and build trust with potential and current customers. By sharing interesting and informative content, they can position your business as an industry leader. 5) Aggressive marketing through LinkedIn Ads Need an aggressive strategy to find suitable profiles? LinkedIn Ads help grow business with targeted ads. LinkedIn has three types of advertising available to its users: Sponsored content, which includes posts that are essentially updated and appear directly in the feeds for professionals or businesses you want. Sponsored messages allow you to reach your ideal audience through the messaging features, letting them know that they can get in touch with a personalized message straight into their inboxes. Finally, there are display and text ads on PPC "banner" ads which appear at the side of users' main feed so it is easy for people to click through! In sum, social media and LinkedIn offer a great opportunity for businesses to reach out to their target audiences and build relationships. However, it is important to remember that social media marketing requires time, effort, and resources. It is not a quick or easy fix. But, if done right, it can be an extremely powerful marketing tool. Author Bio: Sophia is an online ESL/EFL instructor and a passionate educator. She found her true calling — teaching — while she was juggling writing and a 9-5 desk job. When she is not busy earning a living, she volunteers as a social worker. Her active online presence demonstrates her strong belief in the power of networking. If you want to connect, you can find her on , , and her blog . Twitter Medium Essay Writing and More

LinkedIn 101: What Social Media Managers Need to Know

Social media has come by leaps and bounds from its original intention. From what started as a pedestal for self-promotion and online socialization, it’s now become a powerful tool for sales, advertising, and marketing. Make no mistake: social media 10 years ago was a completely different ecosystem, and its evolution as a platform for effectively reaching a virtual community is undeniable. To simply put, everyone’s online. What began as an interaction space for end users has quickly spread like wildfire until it reached forward-thinking businesses to leverage this tool and optimize growth and seize opportunities. This is particularly true for B2B brands as they navigate building relationships and increasing leads in platforms like LinkedIn, Twitter, Facebook, YouTube, Instagram, and just recently, TikTok. But as a relatively new marketing tool, it’s still bound for disruptions and endless voids to be filled. In fact, the capabilities of one platform aren’t as utilized as much as the others: Quora. I know what you’re thinking… Yes, it is. But it doesn’t take away the fact that it’s a difference-maker in terms of value and effectiveness.. isn’t Quora too under the radar for B2B marketing? The Most Underrated B2B Marketing Platform When people hear they’d immediately think of LinkedIn. After all, it’s a concentrated hub for all things business and marketing. But since it’s the most widely used platform for professionals, a myriad of cons is inevitable – from the proliferation of spam accounts, and cybersecurity vulnerabilities, to a far more costly CPC. The same can be said with Facebook – only, its audience is much broader, and finding leads for a specific niche can be a nightmare. Other platforms that are displaying great potential are YouTube and TikTok. In an age where video content consumption is at its peak, these two titans are having their golden heyday. social media B2B marketing, Quora, on the other hand, is an unexplored territory that’s yet to unleash its full potential. For one, it’s a search engine with high intent – it is its own domain. In fact, Google search provides answers pulled directly from Quora, so its reach is vast. Moreover, its CPC is much cheaper than LinkedIn, making it a cost-effective space. Think of it as the B2B counterpart of Pinterest – it’s interest-based, which significantly simplifies the research phase for audience targeting; from keywords, interests, and questions, to topics, its purposeful search capability maximally reduces your time in demographic scouring. Why Social Engagement Matters One of the reasons mainstream platforms like LinkedIn, Facebook, and others continue to catapult themselves as for B2B marketing is engagement. the social media greats Keep in mind that a strong social media presence is key for growth acceleration and longevity, and social engagement makes room for users to interact, propelling brands to stay relevant. So in terms of likes, shares, comments, mentions, and replies, the above-mentioned platforms are exponentially ahead of Quora. To achieve scalability, Quora needs to adapt, evolve, and keep up with market demands. While it offers tremendous value, it’s still not widely used because of its lack of dimension, hence holding back its promise to be on the same reach as the other leading marketing platforms. The takeaway here is that B2B marketing professionals should have the initiative to uncover untouched territories in navigating and never rest on what’s currently trending. Innovation, curiosity, and the constant desire to unlock potential are key to finding opportunities to marketing and growth. the next best platform

The Social Media Platform That Can Boost Your B2B Marketing (it’s not LinkedIn)

Tech newby Chris Ten years ago when I started my tech career I scoured the internet for advice.  I was excited at the prospect and potential of my new career, I wanted to everything I had control over. I was obsessed with success, I had to achieve it. Somehow…but how? optimize The LinkedIn fantasy During one of my late-night sessions, searching sites for advice I came across a string of related posts on Reddit describing . At first, I didn’t pay much attention. It’s the internet, after all, everything with a grain right? But I kept finding posts like the one below. I mean…with people bragging about how they have lined up a decade’s worth of work from one website…yeah, let’s check this out! LinkedIn I jumped in headfirst.  I built the most amazing profile anyone had seen. Real profile picture? Yep! That was replaced within a year with a professionally taken headshot (I didn’t pay for it, so it’s less cringe right?).  I was hitting up current and former co-workers for endorsements, which I received quid pro quo of course. According to LinkedIn, my profile was pretty good (actually I think it was Bitchin’). I even went so far as to get a guy on Fiverr to optimize my descriptions, summaries, et al.  If some are good, more is better right? At this point, I was projecting the look of a modern professional. Now, time to sit back and network with my fellow professionals. The LinkedIn reality Instead, I am welcomed with an onslaught of recruiter spam. For those lucky few who have not heard of recruiter spam, it is the torrential flow of DMs called “InMail” that recruiters send to nearly anyone with a pulse on LinkedIn. The flattery turns into a chore real quick. I felt a sense of duty to respond to these fellow humans, letting them know “thanks but no thanks”. Sometimes they don’t take a discreet approach and instead tag you in a post.  This could be a little unnerving if your employer is overzealous and starts wondering “Why is Chris getting tagged by recruiters?”. Recruiters are the bain of LinkedIn’s existence, which has been established.  So why else does LinkedIn suck for most professionals? LinkedIn opsec & privacy problems First, simply on LinkedIn with a standard profile is terrible operational security and you're disclosing a ton of information to the world.  While this oversharing isn’t unique to LinkedIn, the type of oversharing is.  I have seen people disclose very sensitive details about plans, technology woes, and questionable business practices. If you want to brag to the world about how awesome your trip in Thailand is going while your neighbors throw a pool party, that’s cool.  But don’t spill the beans on your employer’s lackluster tech or business processes. existing IN YOUR POOL, LinkedIn’s paywall The internet is a beautiful place, most of the time.  People can freely interact with each other through email, creative types can produce content and share it with an audience for marginal costs (time) and on most social media sites you can send a message to someone pretty easily. LinkedIn however has this funny paywall where it locks up things like your profile viewer history, prioritizes your profile in recruiter (uh!) search results, and gives you direct access to “hiring manager” inboxes.  Most of the time these hiring managers are just frontline recruiters, so congrats - you paid to talk to a recruiter. LinkedIn’s real problem I alluded to the real issue with LinkedIn in my description of the “fantasy” above. LinkedIn suggests that by building out a complete profile, with real headshots, accurate skill descriptions, and employment background you will be able to network and find opportunities. In theory, this sounds great. In practice, it falls flat on its face.  Over the course of ten years in tech, I have had several interviews. I used to get asked for my LinkedIn profile and I would gladly volunteer it. And why not, it’s loaded with everything an employer would want to know about me right?  My employment background, my skills, my interests, my personality?  Wrong. Recruiters and hiring managers would review my profile, then (figuratively) in their next breath ask me about what is in the profile. Let’s see if you can spot the PROBLEM: “Hey I see you have Fortinet’s NSE7 certificate, that’s awesome!” … “So what is it?”. “Tell me about your time working at _________.” “You have experience with ________ technology, I have heard it’s tricky to figure out…can you tell me what you did with it?” “Are you able to talk to non-technical people about deeply technical topics?” Your LinkedIn profile is a shallow description of what think is the best part of you. This is flawed!  At best, one of the bullet points in your profile might lead to a click into a blog post you made or a video you shared once.  This will give a little more insight into the true depth of your skill or personality, but it’s not enough. you Alright, I am done beating on LinkedIn.  It’s been a long time coming and I might have overdone it.  I am sorry LinkedIn. I don’t regret it though . The solution: YouTube Remember how I started this rant, about searching for ways to optimize my journey into tech?  Well, it doesn’t end once the journey tech has ended. It continues, through the entire journey in tech. I felt the truths described above about LinkedIn for years, but never paid much attention to them.  I mean everyone else is on it, so it must just be me…. into If you're using LinkedIn as a means to demonstrate your expertise, skills, and most importantly the things that are unique about you (which we should all be striving to do!) then you must start creating content on YouTube.  (Check out this old YT logo!) If your still here reading, wow…you deserve this. I’ll just get right to it. You can forever document the true depth of your technical skills AND your personality in a video. This is my number one reason why YouTube is better than LinkedIn. It is fun too!  There are a bunch of people who have spent hours building blogs and videos explaining why you should make content for YouTube, so I won’t do that here.  Just take my word for it, or don’t and read all those blogs and videos. Either way, go!  Get going!  Start now! Permanent clarity. If the thought of starting from scratch to build a YouTube channel is just too much right now, head on over to and find someone there that will put together a professional-looking YouTube “kit” that will do all the hard work for $20-$30 USD. Fiverr There is no paywall, plain and simple.  Hell, it’s the opposite.  If you do well on YouTube you can “monetize” your content and YouTube will pay No paywall! ! YOU Better opsec & privacy. Although you can limit the info you share on LinkedIn, it’s built differently.  It encourages you at almost every turn to share your professional experiences, thoughts, and opinions. On YouTube, it is MUCH easier to control the info you share and abstract your experiences into general ideas. Say goodbye to recruiter spam.  It doesn’t exist here! Zero spam. You are a professional in some field, you have a brand. What’s that “I don’t have a brand, trust me!” - Yes, even you have a brand!  Everyone has one, some are just ignored while others are built and promoted. Better control over your brand. Start building your brand through intentional acts. Take an active role in your brand design! YouTube hands down has better “branding” capabilities than LinkedIn.  From the concept of a “Channel” down to the nuances of the comment system on your videos - it’s built better! What are you still doing here!  Go! I know you have a webcam just sitting there. Put it to good use.  If the thought of getting on camera is too daunting, you can go the “no-face” YouTube route and record your screen while you do a voice-over.  There are no excuses, just get started already!

Why I Use YouTube as a LinkedIn Replacement

I used to consider having a LinkedIn profile one of the core traits of authenticity on social media. Given the professional nature of the platform, we did not see the same issues with social engineering scams that are rampant on other social media platforms like Facebook, Twitter, and Instagram. However, as with all things, cyber criminals find more efficient avenues for exploitation, and currently, the platform of choice is LinkedIn; the potential victims are lucrative Web 3 companies and their digital assets. Back in March of this year, Sky Mavis, the company behind Axie Infinity, was drained of 622 million via the Ronin side chain. The United States government later confirmed that this attack was perpetrated by the Lazarus Group, a state-sponsored hacking group backed by North Korea. The People’s Republic has become a major player in the cybercrime realm as it hopes to avoid increasingly restrictive international sanctions by laundering cryptocurrencies. Likely taking a cue from the success of the Axie hack, state-sponsored cyber criminals are now broadening their ambitions and leveraging platforms like LinkedIn to infiltrate companies and exploit their security vulnerabilities. According to the cyber threat defense solutions firm Mandiant, hackers will generally begin by lifting details from a compelling professional account on LinkedIn. They will copy the victim’s resume and professional background. The cybercriminals will then apply across a range of remote positions, usually in the Web 3 IT space. The goal is to access positions of influence over the organization’s online security infrastructure. Once inside the company, the hackers will identify potential security lapses and vulnerabilities that could be exploited to extract cryptocurrencies and NFTs. Identity theft and subsequent deceit are made possible by the wealth of professional information readily available on LinkedIn. The cybercriminals will generally present themselves as being South Korean or Japanese and will target lucrative positions in North America and Europe. According to Joe Dobson, a principal analyst at Mandiant, “It comes down to insider threats…If someone gets hired onto a crypto project, and they become a core developer, that allows them to influence things, whether for good or not.” In an age where remote work and NFT profile pictures are a norm for our industry, the threat posed by cybercriminals is compounded well beyond what we saw in Web 2. Beyond just vetting potential new hires, employers now need to exercise caution as the identity theft issue on LinkedIn will only become exacerbated over time. Thank you for reading. Check out my unfiltered thoughts on Twitter: https://twitter.com/wasifmrahman Follow my career on LinkedIn: https://www.linkedin.com/in/wasifmrahman/ My other Shower Thoughts on Medium: https://medium.com/@wasifmrahman Sources: https://decrypt.co/106491/cybercriminals-plagiarize-linkedin-indeed-profiles-to-apply-crypto-jobs-report https://www.bloomberg.com/news/articles/2022-08-01/north-koreans-suspected-of-using-fake-resumes-to-steal-crypto?srnd=premium Also published here

How to Use LinkedIn for Cybercrime

I got this amazing opportunity to intern at Zomato for the role of Software Engineering. It’s a 6-month internship starting from January 2022 till July 2022. Getting an internship at a company like Zomato is a pretty big thing for me, and that too getting it off-campus, with the help of LinkedIn. This blog is regarding the things I want the other aspirants to know about, which covers everything from the importance of LinkedIn in getting an internship anywhere off-campus to a detailed hiring process I went through to get it. Why I Am Writing This Blog? I have been reached out by many people on LinkedIn since the time I posted about getting an internship at Zomato, and it’s tough to reply to every message and answer similar kinds of questions, that is why to give most of the aspirants a detailed reply I am writing this blog. Another reason to write this blog is to help clear the misconception that there are some fixed methods to get an internship or a job, like On-Campus Placement Drive Company Career Pages Job Portals (like Indeed, Internshala, etc.) The most underestimated job-seeking method is messaging or , that is how I got the internship. I agree that the probability of getting an internship or a job is lesser compared to other methods but, it allows you to get an opportunity that wouldn’t have been possible otherwise like Zomato was for me. cold messaging on LinkedIn My Hiring Process Reached out to HRs and Recruiters of Zomato 💻 I started with updating my LinkedIn profile with everything I had done till then, so that when I reach out to people and they take a look at my profile they find something relevant for their use. Next, I started growing my LinkedIn network towards the companies I was targeting, and Zomato was one of them. I started sending out connection requests to all the HRs and recruiters of Zomato, I even sent out requests to managers of Zomato as there could’ve been a possibility that a company manager takes a direct interest in my profile. Got connected 💪 After getting connected with a couple of Recruiters, I began sending messages to them, a unique message for each one of them. The key was not just to message them, it was to attract their attention in a minimum span of time. For that, I used to make sure of a couple of things like I am pretty active on LinkedIn, and due to which I came across a LinkedIn post shown below 👇 Here as you can see, the company is looking for Full-time Android Engineer, which means that hiring for the tech team might be active right now. So, this was my cue to start sending out the messages, as if they are looking for full-time employees, then there is no harm in asking for an internship. One thing I kept in mind before texting them is that I used to see that, is the recruiter or the HR As it’s evident that I won’t be the only one reaching out to HR, that’s why, if someone is active on LinkedIn and a new message comes in then, it would be on the top of the list, at that time it wouldn’t make a difference that how many people have messaged the Recruiter till then. online now? I think I might have reached out to at least 9–10 Zomato employees for this, and the one which worked out for me was pretty basic, but the was to attach my web portfolio at the bottom of the message. important thing that helped me grab their attention Why that’s important is because I have designed and built my portfolio on my own and treated it as a project itself, as according to me that’s the quickest way to demonstrate your work or at least give an idea of your skills. Check out my portfolio for reference 👉 https://mayank0255.github.io/ I Got A Reply 🎉 This is the reply I got from them, and I replied as soon as I could so that I can get a follow-up reply instantly. Observe here, that the recruiter said, Hi Mayank, as there is some time till your graduation, I’d suggest we discuss internship. So, in my previous message, , still the recruiter mentioned it, which means that the recruiter at least from where they got this information. So, I was able to grab the recruiter’s attention, and then I got a reply back which further concludes that they might’ve gotten impressed by it. I didn’t mention that when I am graduating checked out my LinkedIn profile or my Portfolio First Interview 🎓 After having a small conversation on LinkedIn further to what I talked about in the previous step, I got a 30-mins Zoom call to invite link 🎊 The call was scheduled for the same day, and I was pretty nervous as I didn’t have the time to prepare for it, and I didn’t know that would it be a basic conversation or a Tech Interview. Then started the call, and it was just one person in front of me and it was itself on a one-to-one call with me 😲Though I think I was getting nervous unnecessarily as he asked me a simple question to tell everything about me to him from the skills I have, projects I have worked on, my previous internships, etc. Gunjan Patidar, CTO of Zomato After this, we just had a conversation about Zomato, the tech team, and he told me that after this there would be one HR interview which is basically a formality. So, in short, I had the internship at this point 😁 HR Interview This was a short conversation in which basic HR questions were asked, and then questions like the joining date, role, etc., were asked. After the call, on the next day itself. I got the internship offer letter 🎉 🎊 So, this was my hiring process, there’s no guarantee that this is the process for everyone as I approached the company differently, and that’s why the was the key for me. I have heard Zomato hires a lot of candidates On-Campus as well, but unfortunately, it doesn’t hire from my college. cold messaging on LinkedIn I recommend the aspirants to get active on LinkedIn, and become a part of it as opportunities through it are endless. Being active includes getting in touch with people not just to get an opportunity out of them but also to have a casual talk, to gain some of their experience and guidance. Another thing is to keep your LinkedIn profile up-to-date, and it’s not just about filling in the information, it’s also about putting it in a certain way and it’s also about putting the correct information, there shouldn’t be any false information there. My next blog will be on , where I will be writing a complete guide for LinkedIn. “How To Take Full Advantage Of LinkedIn” FAQs Questions I have been asked frequently on LinkedIn regarding my Zomato Internship It’s written on their career page that Zomato hires only through referrals, is that true? It does hire through referrals, but that’s not the only method, as they have mentioned one more thing on the career page they will find you if you have what it takes, which means you will need to stand out from other candidates. Can you give me the name of the contact? Sorry, I can’t do that, and it is not about a particular person to the opportunity, it is about grabbing their attention in the minimum span of time. Was it On-Campus or Off-Campus? This was Off-Campus, through LinkedIn. Does Zomato hire On-Campus? Yes, it does hire On-Campus, but I am not aware of the name of the colleges. Were you asked DSA questions in the interview? No, I wasn’t, and I think that’s not something they were looking for. Thank you so much for reading this. I am glad to share my experience and help and motivate others through this. Let me know in the comments if there’s something I missed that you would like to know 😄 👈 Find me on GitHub 👈 Connect with me on LinkedIn 👈 Check out my Portfolio Also published . here

How to Land an Internship at Zomato by Cold Messaging on LinkedIn

LinkedIn is THE social media platform for work - everyone knows that. But unfortunately, we're just finding out how it can also be a data source for scammers. Warwickshire Police has registered a considerable rise in bogus boss scams on the social platform, with victims reporting how scammers impersonated their bosses and asked for financial favors. In this thread, our community discusses their thoughts on the latest scams. This Slogging thread by Mónica Freitas, Sara Pinto and Jack Boreham occurred in slogging's official #random channel, and has been edited for readability. Mónica Freitas May 5, 2022, 12:59 PM Huge rise in LinkedIn bogus boss scams - Warwickshire Police https://www.bbc.com/news/uk-england-coventry-warwickshire-61332192 Mónica Freitas May 5, 2022, 1:00 PM One scam known as "bogus boss" involves workers receiving fake emails purporting to be from their employer. The website is being "massively exploited by criminals in terms of being able to scrape information," said Warwickshire Police. Cyber protect officer James Squire said it was one of the fastest growing scams the force was seeing. One victim, in his 20s, told BBC CWR he lost almost £1,000 after responding to fake emails and texts from someone he believed to be his boss." "Fraudsters are targeting young professionals using their LinkedIn profiles, police are warning. Mónica Freitas May 5, 2022, 1:01 PM ""I'd started a new job so I was really keen to impress," he said, when he received the message asking him to purchase vouchers on behalf of the company. "It's a really small company and it wasn't out of the ordinary for him to be in touch with me," he explained. "At first they asked me to purchase £300 of vouchers and then once I'd agreed they asked me to buy more and more of them. I showed a couple of my colleagues, and they seemed to think it was normal so I did it."" Mónica Freitas May 5, 2022, 1:02 PM The website is "great for business," he added but allowed the criminals access to information that make the fake emails seem "more plausible and believable". Mónica Freitas May 5, 2022, 1:03 PM What do you think about this? We've seen a few similar scams happening all around us but using LinkedIn to collect info is a first for me. Sara Pinto May 5, 2022, 4:49 PM Mónica Freitas, I've never seen such thing through LinkedIn. It's such a serious platform that I would expect this. The fact is people can reach us through many platforms, and they can sound pretty authentic. Sara Pinto May 5, 2022, 4:52 PM Mónica Freitas, the last scam I've encountered was through text messages saying that I either had a voice mail to hear or that they had a business proposal to me. The good part is that these ones already sound sketchy, so it's easy to dodge. But when it comes to someone impersonating your boss in a way that looks real, things can be a little more confusing. Sara Pinto May 5, 2022, 4:53 PM What's the latest scam you dealt with? Mónica Freitas Jack Boreham May 9, 2022, 9:24 AM Mónica Freitas, that isn't very good. But LinkedIn is seeing a huge growth, so there is no wonder why the platform is seeing such large amounts of fraud. Mónica Freitas May 10, 2022, 9:56 AM Sara Pinto, I think, at this point, we expect scams in every platform, but LinkedIn is such a specific social platform that it still surprises me. But I guess it's even easier to pull out a scam like this once you disguise yourself as someone's boss. Like the victim featured in the news said, you want to make a good impression in your job, especially when you're new. So, you're more prone to falling for these schemes. Mónica Freitas May 10, 2022, 9:58 AM Sara Pinto, that's such a strange scheme! I'm not sure how the voice mail one would work since sometimes we do have voice mails (not as much nowadays, but it happens). Glad you spotted it right away. Mónica Freitas May 10, 2022, 10:02 AM Sara Pinto, the last one they tried to pull on me was regarding order shipment. I received a message saying my order was stuck in customs, and I had to pay an x amount to release it. This could be highly plausible if it were from the post offices. But instead, it was this strange phone number linked to an unknown website. Plus, I hadn't ordered anything, so I spotted the scam right away. I also did a little google research to check if there was anything on that phone number to see if it was a legit company. Surprise, surprise, it wasn't. There even was a forum with complaints from people who had fallen prey to the scheme warning others. Mónica Freitas May 10, 2022, 10:05 AM Jack Boreham, scammers are getting creative, that's for sure. But it's still so strange to see them now using LinkedIn. But I suppose we'll be seeing more inventive scams, especially using the work environment. I can imagine someone passing as HR as asking for bank data from new employees 😬 not to give them any ideas. Sara Pinto May 11, 2022, 3:53 PM Mónica Freitas, I think my surprise comes from the way they can be so credible to disguise themselves as someone's boss. You do want to make a good impression, but it does come off as an odd approach. Sara Pinto May 11, 2022, 3:54 PM Mónica Freitas, they send a link alongside the voicemail message, and you know, it's kind of intuitive just clicking on links thinking nothing bad will happen. Sara Pinto May 11, 2022, 3:54 PM Mónica Freitas, I've heard about that one! God bless Google. It has saved me numerous times, haha. Mónica Freitas May 11, 2022, 4:20 PM Sara Pinto, so many people are so afraid to go up to their bosses to double check information... maybe that's why it works so well. Mónica Freitas May 11, 2022, 4:20 PM Sara Pinto, yeah, a link to a voicemail makes no sense, ahaha. Mónica Freitas May 11, 2022, 4:21 PM Sara Pinto, so true! I was partially raised by Google. Sara Pinto May 12, 2022, 2:03 PM Mónica Freitas, that makes sense! I hope we all become a little more cautious though!

Beware of Huge Rise in LinkedIn Bogus Boss Scams 

Cuidado con el enorme aumento de las estafas de jefes falsos en LinkedIn

Méfiez-vous de l'énorme augmentation des escroqueries LinkedIn Bogus Boss

लिंक्डइन बोगस बॉस घोटालों में भारी वृद्धि से सावधान रहें

LinkedInの偽のボス詐欺の急増に注意してください

Cuidado com o grande aumento de golpes de Bogus Boss no LinkedIn

Cẩn thận với sự trỗi dậy khổng lồ trong trò gian lận của trùm LinkedIn Bogus

谨防 LinkedIn 虚假老板骗局的大幅上升

In this post, we are going to scrape data from Linkedin using Python and a . We are going to extract Company Name, Website, Industry, Company Size, Number of employees, Headquarters Address, and Specialties. Web Scraping Tool This tool will help us to scrape dynamic websites using millions of rotating residential proxies so that we don’t get blocked. It also provides a captcha clearing facility. Why this tool? Procedure Generally, web scraping is divided into two parts: Fetching data by making an HTTP request. Extracting important data by parsing the HTML DOM Libraries & Tools is a Python library for pulling data out of HTML and XML files. Beautiful Soup allow you to send HTTP requests very easily. Requests provide fast, flexible, and expressive data structures Pandas to extract the HTML code of the target URL. Web Scraper Setup Our setup is pretty simple. Just create a folder and install Beautiful Soup & requests. For creating a folder and installing libraries type below given commands. I am assuming that you have already installed Python 3.x. pip install beautifulsoup4
pip install requests
pip install pandas mkdir scraper Now, create a file inside that folder by any name you like. I am using scraping.py. Firstly, you have to sign up for . It will provide you with 1000 FREE credits. Then just import Beautiful Soup & requests in your file. like this. Web Scraper from bs4 import BeautifulSoup import requests import pandas as pd What we are going to scrape We are going to scrape the “about” page of from Linkedin. Google Preparing the Food Now, since we have all the ingredients to prepare the scraper, we should make a GET request to the to get the raw HTML data. If you are not familiar with the scraping tool, I would urge you to go through its . We will use requests to make an HTTP GET request. Now Since we are scraping a company page so I have set “ as company and “ as google/about/. LinkId can be found in Linkedin's target URL. target URL documentation type” linkId” r = requests.get(‘https://api.scrapingdog.com/linkedin/?api_key=YOUR-API-KEY& type =company&linkId=google/about/ ').text This will provide you with an HTML code of those target URLs. Please use your Scrapingdog API key while making above requests. Now, you have to use BeautifulSoup to parse the HTML. l={} soup=BeautifulSoup(r,’html.parser’) u= list () As you can see in the image that the title of the company is stored in ” with tag class “org-top-card-summary__title t-24 t-black truncate h1. So, we’ll use variable soup to extract that text. try : l[“Company”]=soup.find(“h1”,{“ class ”: ”org-top-card-summary__title t- 24 t-black truncate”}).text.replace(“\n”,””) except : l[“Company”]= None I have replaced with an empty string. \n Now, we will focus on extracting website, Industry, Company Size, Headquarters(Address), Type, and Specialties. All of the above properties (except Company Size)are stored in “ ” with tag I will again use variable soup to extract all the properties. class org-page-details__definition-text t-14 t-black — light t-normal dd. allProp = soup.find_all(“dd”,{“ class ”: ”org-page-details__definition-text t- 14 t-black — light t-normal”}) Now, we’ll one by one extract the properties from the list. allProp try : l[“website”]=allProp[ 0 ].text.replace(“\n”,””) except : l[“website”]= None try : l[“Industry”]=allProp[ 1 ].text.replace(“\n”,””) except : l[“Industry”]= None try : l[“Address”]=allProp[ 2 ].text.replace(“\n”,””) except : l[“Address”]= None try : l[“ Type ”]=allProp[ 3 ].text.replace(“\n”,””) except : l[“ Type ”]= None try : l[“Specialties”]=allProp[ 4 ].text.replace(“\n”,””) except : l[“Specialties”]= None Now, we’ll scrape Company Size. As, you can see that Company Size is stored in “ with tag class org-about-company-module__company-size-definition-text t-14 t-black — light mb1 fl” dd. try : l[“Company Size”]=soup.find(“dd”,{“ class ”: ”org-about-company-module__company-size-definition-text t- 14 t-black — light mb1 fl”}).text.replace(“\n”,””) except : l[“Company Size”]= None Now, I will push dictionary to list And then we’ll create a dataframe of list u using pandas. l u. df = pd.io.json.json_normalize(u) u.append(l) Now, finally saving our data to a CSV file. df.to_csv(‘linkedin.csv’, index= False , encoding=’utf- 8 ') We have successfully scraped a Linkedin Company Page. Similarly, you can also scrape a Profile. Please read the before scraping a Profile Page. docs Complete Code from bs4 import BeautifulSoup import requests import pandas as pd r = requests.get(‘https://api.scrapingdog.com/linkedin/?api_key=YOUR-API-KEY& type =company&linkId=google/about/ ').text soup=BeautifulSoup(r,’html.parser’) u=list() l={} try: l[“Company”]=soup.find(“h1”,{“class”:”org-top-card-summary__title t-24 t-black truncate”}).text.replace(“\n”,””) except: l[“Company”]=None allProp = soup.find_all(“dd”,{“class”:”org-page-details__definition-text t-14 t-black — light t-normal”}) try: l[“website”]=allProp[0].text.replace(“\n”,””) except: l[“website”]=None try: l[“Industry”]=allProp[1].text.replace(“\n”,””) except: l[“Industry”]=None try: l[“Company Size”]=soup.find(“dd”,{“class”:”org-about-company-module__company-size-definition-text t-14 t-black — light mb1 fl”}).text.replace(“\n”,””) except: l[“Company Size”]=None try: l[“Address”]=allProp[2].text.replace(“\n”,””) except: l[“Address”]=None try: l[“Type”]=allProp[3].text.replace(“\n”,””) except: l[“Type”]=None try: l[“Specialties”]=allProp[4].text.replace(“\n”,””) except: l[“Specialties”]=None u.append(l) df = pd.io.json.json_normalize(u) df.to_csv(‘linkedin.csv’, index=False, encoding=’utf-8' ) print (df) Conclusion In this article, we understood how we can scrape data from Linkedin using & As I said earlier you can scrape a Profile too but just read the docs before trying it. proxy scraper Python. Feel free to comment and ask me anything. You can follow me on . Thanks for reading and please hit the like button! 👍 Twitter Additional Resources And there’s the list! At this point, you should feel comfortable writing your first web scraper to gather data from any website. Here are a few additional resources that you may find helpful during your web scraping journey: Free Proxy List Datacenter Proxy Web Scraping with Nodejs Scrape Google Search Results Previously published at https://www.scrapingdog.com/blog/scrape-data-from-linkedin-using-python

Scraping Information From LinkedIn Into CSV using Python

First impression matters. And given the digital world, the first impression is not made during phone calls or interviews but as people look at your LinkedIn profile. An incomplete or sloppy profile can give the wrong impression to others, seriously sabotaging your efforts. To be discovered and recognized for the right things, it is essential to build your personal brand most effectively. Let’s see right away what you need to know about creating a successful personal brand that will further advance your career. What is personal branding? Most often, branding is associated with companies and products, but you can also use the same strategy to stand out and impress a potential employer or hiring specialist. Personal branding is a strategy of creating an image of yourself that fits the story you want to tell. It is how you communicate your best assets, skills, and values. To be truly impactful, your personal brand should represent what makes you a unique professional and a powerful candidate for any job position you want to land. Tip #1: Complete your LinkedIn profile In social media, everything is algorithms. LinkedIn’s algorithm favorites professionals who have complete profiles and gives them a boost in search results. With a complete and well-crafted profile, you definitely have a massive advantage over others. The different profile sections allow you to describe your strengths and experience best and add more relevant keywords that make you pop up in searches. Make sure you take the time to fill each section with accurate, relevant information. If you need some inspiration, look at LinkedIn profiles of well-established IT professionals to get some exciting ideas. Pay attention, particularly to the Experience and Licenses & Certifications sections. Rather than just listing your job duties under each entry, detail your achievements. Each bullet point should describe what you did in your past positions and how you did it and how it impacted your team or company. Make sure you include relevant keywords to show the used skills and rank higher in the searches. If you have now start your career journey and don't have any working experience, include info for volunteering work, work on personal projects, published blog posts, or any other relevant experience. The experience section allows you to add links and media, so use this feature to showcase your accomplishments. Tip #2: Skills, skills everywhere As a technical recruiter, the Skills section is one of the first things I check in a profile to see if a professional match the requirements of an open job position. However, I often realize that most people don't mention their skills! LinkedIn allows you to add up to 50 skills, so grab the opportunity and make sure you add all your hard and soft skills. You can also mention various technologies and tools as keywords within your Experience section as part of your responsibilities. Adding relevant keywords will help you pop up higher in searches, increasing your chance to get an invitation. Tip #3: Add a suitable profile and cover photo What everyone sees first when looking at your profile are your profile and cover photos. This is a so important yet neglected detail. Having a great photo of your face makes you identifiable and relatable. People want to know who you are, so it’s essential to ensure your photo represents you in the best way. You don’t need to spend money on getting a professional headshot. Your smartphone has a high-resolution camera to ensure you get a clear picture. Avoid images with a noisy background or inappropriate outfits. And please, don’t use any image where you cropped other people out or a photo from a party, wedding, or your last vacation. Just don’t. Your outfit should look simple and professional, and your hair should be clean and neat. Then, get in front of a blank wall in a neutral light color (white is the best), face a natural light source (like your window), and look at the camera. It would help if you aimed for your face to take up to 60% of the image once it’s cropped. For optimal results, crop your photo into a 1:1 aspect ratio. Now, let’s talk about the cover photo or banner. Along with your profile photo, the banner is the first thing someone sees on your profile, so you want to make a good impression. A landscape, a picture that reflects your profession, or a customized banner with words can do the job perfectly. To customize your cover photo, adding info that reflects your skills, services, or even a relevant to your profession quote, you can use a tool like Canva, which offers free, customizable templates for LinkedIn. Tip #4: Craft a grabbing summary to tell your story The summary or About section is the place where you can tell your story, free of titles and duties. This is your chance to show off your personality and highlight your biggest achievements. Along with your photos and headline, the summary enhance the first impression you give to others in a way no other section can. It's best to avoid cliché or cheesy terminology like "guru", "master", or "unicorn". A successful summary could be the following one: Grab readers' attention and make them want to keep reading and know more about your exciting personality. Only the first three lines are visible when someone enters your profile, so you need a hook to ensure they click on the "...see more". Tell people why you do what you do and what you're good at. What is your impact on others, and what are your best achievements? Call to action: invite people in your network or get them to contact you to know more about how you can help them in their business. Tip #5: Boost your visibility You've optimized your profile, so what's next? Creating a top-notch profile is the crucial first step toward building a solid personal brand on LinkedIn, but you can do a lot more to make your profile easy to find and nurture your connections. You need to engage with your network. Here are some ideas for you to boost your visibility and interaction with people on LinkedIn: Follow Follow influential companies and people in your target field to stay up-to-date about your professional sphere's trends, discoveries, and events. You can also follow companies you'd love to work with one day so that you see their job posts asap and increase the chances to show up in their recruiters' searches. Post, Like, Comment After all, LinkedIn is a social media, so posts, likes, and comments are the best way to interact and engage with your network. Authoring valuable and original posts is one of the most effective ways to boost your visibility. If you're not into writing, don't worry, you can also engage by liking and commenting on other professionals' posts, elevating your profile's visibility. Endorse and Recommend Good team players recognize the contribution of others. By endorsing and recommending former and current co-workers, you can show future colleagues that you are a person who acknowledges your teammates. Recognizing your people's achievements and best assets will deepen your relationship with your network, increasing the likelihood of someone endorsing you in return. It's a win-win situation. Optimizing your LinkedIn profile is essential for showcasing yourself to recruiters and potential employers. After building your personal brand on LinkedIn, make sure you connect with other industry professionals to create new professional relationships, learn more about a job position you'd want to land, and increase your impact on others. 👉 LinkedIn is all about networking, so for useful career content and exciting job opportunities! connect with and follow me Best,
Savvina
Tech Recruiter of Choice Also published here.

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