Analytics\nTableau, Power BI, OBIEE\n\nCloud Transformation\nAWS, Azure, Google, Oracle\n\nData Engineering\nSpark, Databricks, ADF, ETL, etc

KPI Partners

A Dozen (or so) Learnings From 15 Years of Software Incident Management

সফ্টওয়্যার ঘটনা ব্যবস্থাপনার 15 বছর থেকে এক ডজন (বা তাই) শিক্ষা

Ein Dutzend (oder so) Erkenntnisse aus 15 Jahren Software-Vorfallmanagement

Una docena (más o menos) de aprendizajes de 15 años de gestión de incidentes de software

Une douzaine (ou deux) d'enseignements tirés de 15 ans de gestion des incidents logiciels

सॉफ्टवेयर घटना प्रबंधन के 15 वर्षों से एक दर्जन (या लगभग) सीखें

15 年間のソフトウェア インシデント管理から学んだ 12 の教訓

15년간의 소프트웨어 사고 관리 경험을 통해 얻은 12가지 정도의 교훈

Uma dúzia (ou mais) de aprendizados de 15 anos de gerenciamento de incidentes de software

Дюжина (или около того) уроков за 15 лет управления инцидентами с программным обеспечением

15 Yıllık Yazılım Olay Yönetiminden Bir Düzine (ya da O Kadar) Ders

Hàng chục (hoặc hơn) bài học từ 15 năm quản lý sự cố phần mềm

从 15 年的软件事故管理中学到的十几个经验

Process mining isn't a novel concept. Since its emergence in 2011, process mining has been undergoing continuous improvement as leading providers like and consistently refine and expand their suite of tools. Celonis UiPath The process mining market is expected to reach , so understanding both the direct and hidden benefits of the methodology is crucial for enterprises aiming for a competitive edge. Therefore, it makes sense to break down the value and purpose of this technology, while outlining the key steps for achieving the most rewarding results. by 2028 $12.1 billion The definition of process mining Process mining involves extracting and utilizing data to explore and improve enterprise workflows. The reason why it is important is directly connected to the process most common reason for failed digital transformations— , as noted by Organizations resist change when they can’t see the entire journey clearly and thus fail to align with leaders' thoughts. lack of vision and direction Deloitte. Business leaders may not provide specifics, resulting in unclear transformation goals, undefined timeframes, and a lack of transparency for employee motivation within updated workflows. Low visibility arises from the abundance of enterprise data and processes requiring detailed sorting and examination. However, manual handling is time-consuming, error-prone, and leads to blind spots rather than insights. Due to this, process mining becomes a game-changer by collecting log event data, transforming it into a graph that visualizes a specific enterprise process and its cycle. By using process mining technology, executives and decision-makers can and gain insights on potential areas of improvement. view process performance in different scenarios Process mining value Process mining offers new opportunities across the enterprise and brings efficiency to various departments Marketing and sales productivity boost Process mining allows breaking down sales processes, identifying weak points. It also delivers insights into lead and client interactions. Monitors sales process: visualizing processes and interactions for KPI tracking. Designs agile sales process: defining success criteria for a flexible process. Increases conversion rates: identifying and addresses stages limiting conversion. Optimizes customer experience: defining activities impacting customer choices. Improves marketing strategies: evaluating lead responses to marketing campaigns. Compliance and auditing facilitation According to an EY survey, process mining can optimize control-related activities, including auditing and regulatory compliance, in about of cases with: 19% Accelerated issue discovery: uncovering the reasons causing operational issues through detailed workflow visualization. Transparent financial reporting: analyzing event logs for financial transactions. Improved financial control testing: identifying control problems and non-compliance issues for consistent auditing instead of periodic assessments. Cost reduction: reducing manual tasks and optimizing employee time management. How to get max value from process mining Over 12 years, process mining has evolved from a concept to a core technology embraced by vendors like Celonis and UiPath. As new approaches emerge, the landscape of implementing process mining technology Despite this, executives and decision-makers should focus on the following essentials. will see changes. Form a team Process mining was once a collective effort, involving data gathering and employee surveys for . Now, it focuses on engaged personas instead of employees. actionable visualizations Executive: sets process mining project goals and secures funding and resources. Process owner: is responsible for end-to-end process execution and productivity, defining desired processes, and monitoring. Project manager: handles all aspects of the process mining task, selects technology, manages team communication, and reports progress. Business analyst: analyzes process mining data, identifies opportunities and risks, proposes solutions, and monitors process changes. Data engineer: extracts, transforms, and merges log event data for creating process graphs. BI engineer: connects data with users, ensures a smooth user experience, and facilitates data visualization for process graphs. Infrastructure engineer: ensures proper integration of the process mining solution within the enterprise structure, considering security and compliance. Check data system health For any data-driven process to succeed, having relevant, validated, and healthy data is essential. To ensure fruitful process mining outcomes, executives and project managers must verify the availability of necessary event data and sufficient data history. Identify the need A successful process transformation begins by recognizing a clear need. To avoid blind spots, business leaders should thoroughly investigate the issue prompting the idea for process automation, considering various levels. The depth of research directly impacts the final results and process mining goals. Establish KPIs After understanding enterprise needs, executives and stakeholders move on to the crucial step of defining primary key performance indicators. It involves specifying data sources for insights extraction, considering data dimensions (region, supplier, etc.), and estimating costs and expected outcomes. Develop process maps For successful transformation, creating detailed and multilayered process maps is essential. These maps visually represent the process, facilitating conformance checks to find deviations, process violations, and bottlenecks. Act on insights Contrary to the belief that process mining is only for insight-gathering, it can also contribute to immediate improvements. After identifying opportunities , it's beneficial to address issues promptly instead of postponing for later stages or automation. through process graphs and checks For example, process owners and analysts can streamline processes before implementing intelligent automation, ensuring a smoother transformation. Addressing issues upfront enhances the success of subsequent automation efforts. How to secure consistent growth Intelligent automation is a continuous process that constantly demands insights and awareness of enterprise operations. To improve process mining productivity, there are several important guidelines for business leaders to follow. Decision-makers should regularly update their knowledge of process mining and intelligence trends, connecting with peers and consulting digital partners for valuable insights. Stay updated on trends. Promoting innovation understanding among employees reduces resistance to change. Leaders should consistently assess employees' perceptions of transformation, ensuring friction-free initiatives with clear, trackable results. Foster innovation culture. Maintaining data health by preventing bottlenecks and silos. Investing in advanced data validation methods, and constantly updating and improving security measures for smooth integration across systems. Prioritize data hygiene.

How to Achieve Optimal ROI Through Process Mining

260 Stories To Learn About Growth Hacking

This blog on the Elpha Community , where the Healthily Match founder, Jacqueline Chan shares her personal journey and her MBA experience to activate her "superpowers" with the community of women working in technology. An edited version is re-posted on the blog of Healthily Match, with questions designed to help employers create positive change and ensure a healthy work environment for their workers. was originally posted here What is your superpower? Are you even aware that you have a superpower? Do you know the ingredients to activate your superpowers? In one of the case competitions I participated in during my MBA at the University of Toronto, Rotman School of Management, the entrepreneurs were asked about their superpowers. In an increasingly competitive environment driven by innovation, I’ve found that differentiation and building on the value you offer are indispensable. The question also caused me to self-reflect: how do you develop your superpowers? Are superpowers the result of self-awareness or circumstance, or both? Knowing yourself, the environmental factors and activities that bring out the best in you are important to maintaining mental health and activating your strengths. Having a long-game perspective, exposing yourself to high-growth environments, and having the patience to develop new skills are important if your goals are difficult to achieve (yet worthwhile) and require you to establish pre-conditions for success. Having contrasting experiences helps identify the right environmental variables to see you thrive, develop and activate your superpowers. Throughout my career, I’ve taken on challenges that seem insurmountable at the time due to a lack of resources or a steep learning curve that meant I had to learn new technologies at a rapid pace. Before the MBA, I started my career as a technical marketer, rapidly became a subject matter expert across multiple ad platforms, and I tried to build a minimal viable product on excel to make my work easier. I’ve learnt that agility is crucial in the face of growth and possibility. After moving to Adparlor, one of the first Facebook marketing partners, I contributed significantly from a product perspective during their transition from legacy to a self-serve platform. I experienced incredible success after growing client daily budgets from $1K - $15K for a campaign launch, as a result of successfully hitting the client KPI. Through both of these early experiences, I discovered that I’ve enjoyed collaborating with tech teams to create solutions that can improve my workflow. At OMD, I helped Fortune 500 clients with media planning. I started managing and training junior team members and spent more time presenting to senior client leadership. I leveraged my expertise in search engine marketing to represent OMD at a panel hosted by the (IAB) Interactive Advertising Bureau of Canada to talk about the rise of voice search. When one of my clients was losing market share to the dominant competitor in the field, I was aware that their problem is not marketing-related in nature and required other innovative solutions. This became a trigger for me to get my MBA. Learn to understand and deconstruct both positive and negative or constructive feedback. Don’t let other people who don’t know you define or prescribe adjectives to you based on faulty heuristics. The upside and downside of living in a diverse world are that people grow up differently and have different values. While the dominant cultural work norms and industry values will dictate collective preferences, I’ve discovered that it is really important to figure out what is important to you because ultimately you need an environment that activates your strengths, or “superpowers”. I’ve heard a lot of feedback, both negative and positive. I ultimately believe that feedback is a good thing because it tells you what the other person values (usually in contrast to what you value). I believe that a lot of what self-development boils down to is developing new skill sets to fulfill your objectives, in my case, that was pursuing a startup idea. That means going out of my comfort zone of being a technical expert to test and develop a wide-ranging set of skills: public speaking skills to convey my ideas and vision, persuasion skills to help target clients, understand the value of the product, learning no-code platforms to deliver quick MVPs, and even business development. And the toughest of it all: selling directly to powerful contacts. Eventually, it is also about coming to terms with your strengths and weaknesses so that you can delegate or seek advisors, or gravitate to the right markets and industries. Develop self-reflection skills and learn what motivates you. Because of the nature of my MBA program, I spent more time than usual reflecting on my own and my manager’s leadership styles and skills. A core part of self-development is the ability to find the repertoire and frameworks that are useful for you to develop self-awareness. Self-awareness, just like leadership, is a skill set and requires practice. It is perhaps ironic that we require a variety of environmental conditions and different experiences to help us self-reflect on motivation. How much of your motivation is triggered by external circumstances or intrinsic ones? Perhaps the biggest lesson I’ve learned through my career is that you could excel at a certain role but it could still drain you. All the awards that you acquire from your job cannot make up for the health sacrifices you make. The principles behind the way you approach life could change. For example, I’ve learnt that even though I excel at presentations, the logistics of traveling to a client's location is enough to exhaust me if I have to do it often. Just because I thrived within a chaotic environment does not mean it is conducive or sustainable to my mental and physical health. For instance, I find that I feel energized when I need to provide evidence and backup for certain claims. The most valuable lessons I’ve learned from my MBA are classes where I work with real-life clients because they helped me gain the most practical insights. When I chose the Rotman School of Management at the University of Toronto, I was particularly interested in the Creative Destruction Lab and its access to founders. It was the sort of place where you want to be to see what startups are doing to change the world. After meeting many startup founders in the Creative Destruction Lab, I’ve learned that developing personal unfair advantages and branding is very important for entrepreneurs to acquire unique insight and set themselves apart if they want to get funding or attract the right talent. In startup language, an unfair advantage refers to a unique selling proposition that your competition cannot copy easily. For an entrepreneur, this means the founder or founding team has unique insight, experience, or solutions that capture the market quicker or faster. I’ve participated in a variety of case competitions related to startups, product management and venture capital to try to understand how to evaluate the likelihood of success. I was inspired by start-ups that take it upon themselves to solve social impact challenges. Case competitions were an effective means of testing knowledge in a practical, solution-driven manner. We won second place in a healthcare management case competition hosted by Eli Lilly in 2017 and our team became the first-ever Rotman finalist out of fifty teams to join the Global Impact Investing case competition in 2020 hosted by the Wharton School of Business at the University of Pennsylvania. Working with other students in entirely different industries will help you understand their thought processes. I’ve appreciated the academic experience because it brings my mindset into learning and reflection mode. The courses I’ve taken have provided me with new ways of thinking about problems; topics specifically on business design thinking, leadership styles, technology and its ethical implications, social innovation, and impact investing have broadened my perspective about the various ways you can have an impact on the world. It fundamentally changed the way I approach problems. From an intellectual development perspective, I’ve become deliberate in investigating true root causes, questioning existing measures for success, reframing problems, and readily seeking out research from a variety of fields. For example, are the KPIs (usually from a financial perspective) we’re measuring sufficient and adequate to indicate success? What if the frameworks we’re using are outdated and there are other measures we’re missing? The pre-condition to self-reflection is making the time, also known as taking breaks. I had to undergo surgery when a benign ovarian cyst was discovered and during my recovery, I was forced to take a break from the MBA program when I had a severe allergic reaction. My frustrating experience with the Canadian healthcare system led me to research problems affecting healthcare. After realizing that burnout is prevalent across many careers, I began investigating a mental health startup concept. Since then, I’ve created several minimal viable products and prototypes. I believe in terminating the true root causes for mental health crises: abusive relationships, co-morbid yet undiagnosed physical health conditions, side effects of medications, and subtle discrimination issues at work. What could be the drivers of this problem? If we examine this problem from the perspective of workplace policies, according to , without establishing critical mass, affirmative action can incur negative reactions toward minorities instead of bringing positive change. the research at Rotman While I’ve developed the confidence to launch a software startup, investigating root causes of problems such as persistent workplace burnout and retention problems and applying such insights to create new solutions is the most difficult barrier to overcome. Toxic environments can arise from clashing personalities, incompatible workstyles, limited resources to complete projects, hostility toward minorities, and many other possible factors. Making time to self-reflect is crucial, whether you do this yourself or with a therapist or coach. The objective for each individual is to understand the root causes of burnout. The first-order concern is that people cannot unleash their ‘superpowers’ if they’re burnt out. We're working on today, and we'd appreciate if you can tell us your current experience of navigating toward care solutions, or perhaps you don’t expect or prefer to seek such solutions in the workplace. this trillion-dollar global problem your help In conclusion, superpowers are the result of self-awareness and adaptation to circumstantial challenges. Knowing yourself and the types of activities that bring out the best of you is important to maintaining mental health and activating your strengths. A long-game perspective, persistence and patience to develop new skills are important if your goals are difficult to achieve (yet worthwhile). Contrasting experiences are crucial to developing awareness of environmental variables that activate your “superpowers”. Understanding and deconstructing positive and negative (or constructive) feedback is great for gaining self-awareness of your values in contrast to others’ values. Self-reflection is a habit and a skill that takes practice. Depending on your self-reflection skills and life experience, you may or may not find the MBA to be one of the best options for you to improve or discover new ways to look at problems, see new possibilities, and find or create the environmental variables that unleash your “superpowers”. Are you looking for co-founders or would like to have a brainstorming session on a new idea to solve a known problem? What do you consider to be your “superpowers”? Alternatively, what type of “superpowers” do you want to develop? Have you found your therapy or coaching sessions to be helpful towards understanding yourself better and actualizing your goals? What are the issues (whether they are from the workplace or family) you’ve addressed successfully with your therapist that you believe could’ve been proactively prevented if you or others have developed skills that guarantee productive and positive outcomes? Tell us your experience of how you’re navigating towards wellness solutions today. here.

Discovering the Right Ingredients to Activate Your “superpowers”

369 Stories To Learn About Database

There comes a time in every business’s living cycle when the company turns to public relations. Reasons may vary, but the most common cause is merely the fact that everybody seems to be doing it. Doing PR has become somewhat a must for every market player, but many of them often approach this subject without a clear understanding of why their business needs it. The most common misconception about PR is that any PR-related activities should inevitably lead to soaring worldwide popularity and long queues of clients waiting to sign off the highest cheques. As tempting as this picture may seem, such expectations may be harmful to the company and eventually jeopardize the real potential outcomes that a good PR strategy could bring them. Choosing an appropriate PR strategy with realistic goals can help you raise awareness about your business and products, gain the trust of potential partners, and even get better investment proposals – which is particularly important for startups that are just starting out. This is what I learned from my own experience working with such brands as Qiwi, Whirlpool, Jumeirah, Alrosa and many other major and tech brands in the industry. Key Things to Know About PR The effectiveness of PR activities cannot be measured by the number of leads. No specialist can guarantee you clients as a result of a particular media publication. PR is a long-term strategy. Not only do you often have to wait for weeks before your first headlines come out, but there is also a big preparation stretch that needs to be done prior to that. The PR specialist needs to study the company and its products, find and connect with the right journalists, pitch the articles and prepare the publications strategically to reach certain goals in the long run. All of that takes time. Key Steps to Take Before Investing In PR Define Your Company Goals and Understand How PR Can Help Decide what you are trying to achieve and whether it’s PR that is likely to solve your problems. Some goals that you may set for your PR activities are: Increase your media exposure and take over your industry niche to bring in more clients, and increase revenue, become the market leaders PR helps influence consumers’ behavior by communicating the brand’s value. However, it’s important to keep in mind that PR guarantees no immediate increase in clients and revenue flows. If the company is limited in its budget, it might be worth investing in other promotional activities instead: a marketing campaign or a fruitful collaboration with relevant influencers can generate results much faster. PR is a powerful instrument in the long run, so it would require more patience and significantly more investments. Appeal to potential partners and investors by creating a reliable, influential image of the company A portfolio of media publications is often needed to provide the company’s credibility to investors. Such articles may highlight the business’s growth, its increasing popularity, or generally showcase that it’s interesting enough to receive some media coverage. Promoting an HR-brand If the company is struggling with its hires, the goal of the business is to help more people learn about the company and become interested in its work opportunities. In this case, PR can help increase the company’s outreach to the audience of popular media outlets. Understand Your Expertise Before consulting any PR specialists, try to put down a few thoughts to answer the following questions: What is it that your company is most knowledgeable in? Who can be your speakers? What kind of expert advice can they share? If your business can’t offer any particular expertise, or you’re struggling to come up with the speakers, there are two ways to tackle this problem: Bring in an external expert or speaker (e.g. high-profile advisor in your industry) Choose other methods of promotion Decide on Your Hire Who will be doing your PR? Three options to consider are: Hire an in-house Head of PR (with a potential perspective of growing a whole PR department) Appoint a PR agency Sign up a freelance PR Manager for a certain amount of tasks When to Hire a Head of PR? The more work there is to do, the more likely your business needs one. A big company with a large product portfolio that strives to generate more news and engage with a broader audience would definitely benefit from an in-house specialist that fully concentrates on the brand. A Head of PR is someone who works for one particular company, which means they can handle a bigger workload and consequently produce more significant results. They are always at the very center of the company’s activities and stay on track of everything, thus generating more news hooks and press events. Benefits Fully immersed in the company Always on top of the news Generates news events Finds and hires all the necessary specialists and experts Has a deeper understanding of the company’s PR strategy and a personal interest in its success No limit on KPIs, since you’re an in-house expert Drawbacks May have narrower expertise due to specializing in a particular industry May be less responsive and adaptive to trends occurring in the markets different from theirs Has fewer chances to consult other specialists and compare the company’s activities to other cases If there is not enough work to do for a PR specialist, such a hire can barely be justified Might be less efficient due to less control, as all the KPIs are usually set by the Head of PR themselves When to Hire an Agency? If the company hasn’t grown big enough to consider creating its own PR department, it might be worth hiring contractors instead. However, agencies can be just as useful for bigger corporations once their in-house specialists no longer cope with the workload: in this case, bringing in some help from the agency can impressively maximize the company’s PR efforts. An example of a successful synergy between the company’s in-house PR specialists and contractors is when the first ones are handling the personal brands of the CEO, and the key speakers (e.g., by managing their appearance at key industry events), and the agency covers the KPIs in media publications. Benefits: Offers combined expertise of multiple specialists that can brainstorm together in particularly challenging cases Agency specialists are often highly professional and experienced, as many former Heads of PR continue their careers by opening their own agencies Provides a package of services provided by different specialists (including copywriters, editors, and designers) Own media contact base, personal contacts with journalists, and an ability to build a relationship with the right media in shorter timeframes KPI-oriented approach Drawbacks: Slower speed of response due to handling multiple clients Unless the news event is urgent, the whole process of pitching and preparing media publications can take more time Less integrated into the company and therefore less familiar with its products and activities When to Hire a Freelance PR Manager? This may be the best option for companies tight on budget, but still eager to start diving into PR. Benefits: Cost-friendly Allocates as much time per client as needed, as they have to guarantee some result to justify their service Drawbacks: Less services provided (including consultations) Harder to hire, as the proof of relevant experience is particularly important Decide on the Metrics to Evaluate Your PR Efforts There are a number of parameters that you can use to define the key KPIs for your PR performance. They may include: Number of media publications Audience outreach Quality of the audience Tone of the publications Choose Your Speakers We touched on this subject earlier when we talked about defining the company’s expertise. Now, it’s time to pay closer attention to the profiles of people who will be representing your business. Your speakers are those who… Have a particular expertise Share this expertise with a PR specialist in written form and/or audio recordings. These chunks of information are later transformed into media commentary and publications Usually, the main speakers are the top managers of the company and/or genuine industry experts within the team. If there are no suitable candidates to cope with this role onboard, a PR specialist can suggest bringing in an external expert. For example, a dating app startup can be represented by a popular psychologist. Shortlist Your Preferred Media Not every company needs to be featured in Forbes. Your company’s media needs should be determined by your business goals. For example, when working with the world’s leading diamond mining company Alrosa, we were mostly aiming at industry and luxury lifestyle media, the same media outlets were used for a 5-star hotel chain Jumeirah, including the travel outlets. But when working with fintech company Qiwi, national, business and finance media were used to get the most results for the brand. To Conclude Going through all these steps one by one will help you re-evaluate your PR needs and maximize the effect of your activities without splashing too much cash over nothing. We’re always all in for a startup-friendly approach!

How to Get the PR Ball Rolling

Cómo poner en marcha las relaciones públicas

Comment lancer le bal des relations publiques

पीआर बॉल रोलिंग कैसे प्राप्त करें

PRボールを転がす方法

Como fazer a bola rolar PR

Làm thế nào để có được PR Ball Rolling

如何让公关球滚动

The food-on-demand mindset is spreading rigorously. The rising number of smartphone and internet users is encouraging the demand for online food delivery platforms contributing to the market growth. According to Statista, the revenue of the online food delivery segment is expected to reach US$466.20 Billion by 2027. The food delivery aggregators like UberEats, Doordash, and Grubhub have further increased the adoption rates of online food delivery across the globe. It is therefore a given that this is quite a flourishing industry and entrepreneurs are looking forward to stepping into this and ripe its benefits. However, the primary requisite to starting a food delivery business is the right food delivery software. It is the only component that can improve delivery operations and help resolve the issues associated with conventional or typical food delivery management processes. With the rising popularity of on-demand food delivery platforms, the number of food delivery software available in the market has also increased. Each of the software has the ability to add some value to the food delivery operations, however, businesses need to understand their requirements and keep in mind several things when choosing food delivery software for their business. We have listed some essential factors to consider while choosing food delivery software. Customer Experience As there is huge competition in this industry due to an increased number of players, it becomes extremely important for businesses to offer an enhanced customer experience to their customers. Moreover, customers also have a lot of expectations in terms of satisfactory food ordering and delivery experience. This is possible when there is a user-friendly platform for customers to order and an efficient communication channel between customers and restaurant/delivery partners. Enhanced customer experience increases customer loyalty and revenue for businesses. KPI Tracking & Reporting Businesses require proper monitoring and tracking in order to take necessary actions in areas performing below par. Manually, it becomes a tiresome task to keep track of the KPIs and performance of each module of the business. Food delivery software should be able to analyze the performance of the business and indicate the high and low-performing metrics so that necessary actions can be taken. Mobile Apps With the option of ordering food from a mobile app, customers can easily order food on the go, even if they are stuck in traffic or on the way to pick up their kids. The food ordering process becomes much more hassle-free for the customers and such an experience will definitely bring more customers your way. In addition, mobile apps are way more convenient to use for delivery partners while they are on their way to delivering food. Demo An excellent way to get to know food delivery software in-depth beforehand is by acquiring its demo. It gives an idea of what the software’s user experience is like and helps in evaluating whether the system is a fit for your business. The demo guided by a product specialist is a fantastic way to check out the software in a more detailed way. Customer Support No matter how big or small your food business is, there are several advantages to having professional customer support. It allows you to stay competitive. It is also more cost-efficient, helping you streamlines your goals. In other words, software support plays a significant role in managing your business operations and has a positive impact on your business revenue. Since resolving queries becomes a lot quicker, you can work on every single detail that will allow you to achieve faultless performance in real time for your food delivery business. Wrapping Up Without a doubt, the food delivery industry is steeply moving upward, and having a food delivery business is a profitable business idea. An efficient food ordering and delivery system is the way to go if you want to make it successful.

How to Choose the Right Food Delivery Software for Your Business

The number of mobile games entering the market is increasing every year. It's a complex, highly competitive market, with many apps struggling for users' attention. One of the challenges that game developers and publishers face now and will continue to face in the future is the proper promotion of their creations. Because if no one is interested in the game, there is no point in developing it. What will be relevant for mobile games soon? I've spoken to the guys in the Adsbalance agency media buying team and am ready to share my findings. Intelligent creatives Creatives are images or short videos that are posted on third-party platforms (such as social media) to attract a target audience to the app itself. The user interacts with the image for a short period. In a few seconds, he has to decide whether or not to click on the banner and go to the app. What kind of creatives should there be that achieve their goal? When promoting games and attracting users to them, companies often make a lot of creatives, but not all of them turn out to be the right ones. The guys from Adsbalance invented 5 rules that helped them increase the number of unique visitors of the promoted application by 10 times, and the number of downloads by 15-20 times compared to the figures at the beginning of the promotion. It's the 5EC rule. According to it, the creatives must be: 1. legible; The text should be easy to read, have a clear font and not blend into the background. The creative should be adaptable for both PCs and mobile devices, and all details should be easy to view. 2. Engaging; Creative should catch the eye and immediately stand out from the crowd of posts, pictures and videos on social media. The user should associate themselves with the characters in the game. 3. Elaborate in detail; Characters should broadcast human emotions, respecting gameplay mechanics. The user intuitively understands what will happen after certain actions. 4. Clarity; The user should know from the first seconds what genre the game is in and what to do. 5. Laconic. Creative has only one centre of attention and it is not overloaded with elements. They work on the main focus: characters, objects, a group of characters, interface elements, or gameplay. These rules will help you increase the number of installs by tens of times. The correct result evaluation model Why is it important to choose the right outcome model in mobile game promotion and what to do if difficulties arise as the task progresses? We're going to tell you! There are several models for measuring the result of an advertising campaign which are based on the marketer's reward for a certain action of the targeted user. Game makers often enlist the help of mobile marketing professionals to drive traffic to their apps, and here we'll talk about the different payment models. The CPA (cost-per-action) model is one of the most popular in the affiliate market. It can be called a universal model. CPS (Cost Per Sale) - reward for paid orders and COD (Cash On Delivery) - reward for paying for goods on home delivery are suitable for working with health and beauty products. CPI is often used to promote mobile games. This model is quite popular for dealing with traffic among large partners. The customer only pays for the installation of the app, which for a mobile game looks the most optimal. But there are nuances. After selecting the payment model, the client sets the KPI for the contractor - the Internet marketer or agency. Сontractor gets a fixed commission for every installation and tries to keep the balance between CPI and KPI for payback. The downside of this model is that it is difficult to scale. If a bang outperforms the KPI, it gets paid as much as it is set to do so. This means that the performers lose money. But the team's goal is to provide the game with quality traffic, make the client happy, and earn money as well. Why does this usually happen? There is a difference between what the installation was bought for and what it ended up with. Because the cost of the installation was fixed, the KPI did not show real progress. It was not obvious what quality of lead was brought to the application. In such a situation, there is a choice. Either meet the one-to-one KPI, which in this case would mean having to pour in cheaper installs, thus the figures would remain at the given level, but the quality of the traffic attracted would be lower. Or to work for over-performance, reducing your profits. The solution is to offer a different payment model to the client. For instance, here they’ve have offered RevShare to the client. RevShare is a percentage payment from the advertiser's profits that they receive as payment from app users attracted through an advertising campaign. With this model, media buyers have been able to earn more and give the client the highest quality traffic with over-performance of their KPIs. With a floating installation cost that depends on ROAS, it becomes safe to buy more expensive installations. As a result, performers have shifted their focus from the number of installs to attracting quality paying audiences. This was also the direct source of revenue for the client, from which they earned a percentage. This tells us that it is important for the contractor to be able to build a dialogue with the mobile game publisher and for the client to listen to and trust the contractor. It is this kind of relationship that will lead both parties to profit. Conclusion The industry of mobile games is developing very fast. Those who learn how to adapt to the constantly evolving market and search for and find new solutions for promoting their games will get great results. If it succeeds, the games of this particular publisher will be played by people all over the world.

The Future of Mobile Game Promotion and Advertising

KPI PARTNERS

kpipartners.com

-- employees

Since n.d.

COMPANY RANKING

KPI PARTNERS

EVERGREEN INDEX #6184

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KPI Partners WIKI

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KPI PARTNERS

kpipartners.com

-- employees

Since n.d.

COMPANY RANKING

KPI PARTNERS

EVERGREEN INDEX #6184

RELATED COMPANIESRANK

STORIES ABOUT KPI PARTNERS

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KPI Partners WIKI

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