Klevu, the leading AI search & merchandising platform for ecommerce, is thrilled to announce its latest advanced integration with Klaviyo, the company that powers smarter digital relationships. "In today's

Klevu Launches Advanced Integration with Klaviyo for Personalized, Omnichannel Ecommerce Experiences

Companies used to do an initial public offering (IPO) when they were much younger, giving investors a much better chance of higher returns. Today, that's where pre-IPO investing comes in.

How to Invest in Companies Before They Go Public

Co-founder Rob Gonzalez hinted that the company's financials are attractive enough to go public, but the market conditions are not where Salsify wants them to be — regardless of Klaviyo's move.

Salsify CMO on potential IPO: 'It's not like we're in any rush'

We recently represented Klaviyo, Inc. (NYSE: KVYO), in its $576 million initial public offering on the New York Stock Exchange. As has been extensively reported in the media, Klaviyo’s very successful offering represented the first IPO by a traditional ...

What’s in a Name? Why Your “Dual Class” IPO Should Be a “Dual Series” IPO Instead

In last trading session, Klaviyo Inc (NYSE:KVYO) saw 0.34 million shares changing hands with its beta currently measuring 0. Company’s recent per share price level of $26.99 trading at -$0.06 or -0.22% at ring of the bell on the day assigns it a market valuation of $6.

Klaviyo Inc (NYSE:KVYO) Achieved Almost -25.65% Growth In A Month. Also Looks Good Long Term.

Without further ado, let’s dive into 9 types of data-triggered flows that you can build using Stay Ai’s deep Klaviyo integration, to provide customer-loved email experiences. Use an onboarding flow, triggered by the Subscription Purchased metric ...

9 Email Segmentation Ideas For Engaging Current Or Churned Subscribers

In September, Klaviyo launched its initial public offering on the NYSE with a valuation over $9 billion. A decade earlier, the founders Andrew Bialecki and Ed Hallen bootstrapped the startup, which is a provider of online marketing solutions. It was not ...

Bootstrap Your Startup to Billions

Crowdfunding, getting to steady cash flows fast, and using generative artificial intelligence are just some of the ways to build a startup without raising venture capital.In September, Klaviyo launched its initial public offering on the NYSE with a valuation over $9 billion.

Before that, Astral Capital ABEH, LLC had sold 294,008 shares from its account. In a trade valued at $8,326,836, the 10% Owner traded Klaviyo Inc shares for $28.32 each. Upon closing the transaction, the insider’s holdings decreased to 294,008 shares, worth approximately $0.33 million.

Selling Buzz: Klaviyo Inc [KVYO] 10% Owner SUMMIT PARTNERS L P sells 1,770,318 shares of the company

We collaborated with experts from the Friendbuy, Klaviyo and Narvar teams to put together the six post-purchase workflows every brand should have in place to increase revenue and customer retention. Feel free to watch the replay of the event or read the ...

6 Post-Purchase Workflows To Increase Revenue & Retention Around BFCM

Klaviyo

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While many businesses understand the importance of email marketing, they may not realize the importance of email design or other practices involved in e-mail marketing. In today's competitive marketplace, it is essential to stand out from the crowd, and can help you do just that, and not only that, as they offer a full campaign assist on Klaviyo. Codecrew is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and the web. Klaviyo And the results speak for themselves—brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone. What Is an Email Service Provider (ESP)? for example, like Klaviyo, is a service that enables marketers to send email marketing campaigns to a list of users (subscribers). An email service provider (ESP) The right ESP can be a healthy, low-cost investment for your business since it allows you to have consistent, 1:1 communication with subscribers. In other words, you can use an ESP to automatically email customers, prospective clients, and site visitors. This communication encourages traffic to your site, as well as brand loyalty. ESPs have the experience to properly configure your mail server. With , and configured, you will see a lower bounce rate as ISPs won’t automatically reject your emails. DKIM SPF DMARC Another benefit is that ESPs can keep track of unsubscribed readers so you don’t need to manually do so. Unsubscribed readers are automatically excluded from any email campaigns. Some ESPs will also unsubscribe a reader if a hard bounce is detected from that email address. Pretty handy and super important to prevent your emails from being flagged as spam. For Many Brands, Email Is the Main Channel of Customer Communication Email is a crucial part of any company's customer communication strategy. For many brands, it is the primary channel for announcing new products, sharing important news, and sending special offers and discounts. Email can also be used to promote customer loyalty programs, update customers about their orders, and share more information about the brand. In addition, email is an excellent way to send a nice seasonal greeting based on your audience's interests and what times of year are important to them. By taking advantage of all that email has to offer, you can ensure that your customers always have the latest information about your brand. Email design is important because... It can help you stand out from the crowd It can make your emails more effective It can help you build customer loyalty It can help you communicate more effectively with your customers It can save you time and money in the long run E-mail Flow Building Building an email list can be a great way to keep in touch with customers and create a database of potential leads. However, if you don't manage your list properly, it can quickly become unmanageable and difficult to use. One way to keep your email list organized is to create separate flows for each type of message. For example, you might have a flow for newsletter content, another for product announcements, and another for customer support. By segmenting your list into different flows, you can ensure that each message is going to the right people. Additionally, you can set up triggers to automate some of the work involved in managing your flows. For example, you could set up a trigger to automatically add new subscribers to a welcome flow. By taking some time to build out your email flows, you can save yourself a lot of time in the long run. Email Optimization Email optimization is the key to a successful marketing campaign. By ensuring your messages are clear, concise, and engaging, you can improve your open, click-through, and conversion rates. In addition, email optimization can help you save money on your marketing budget by reducing the number of bounced messages and unsubscribed. One of the benefits of email marketing is that it enables you to customize content. Emails that include a customer’s first name in the subject line have a higher click-through rate than those that don’t. The more emails are opened, the more information you can learn about your audience. This allows you to discover their needs and helps to develop strong relationships. By optimizing your email campaigns, you can ensure that your messages are working hard for your business. IP Warming , or IP warm-up, is the way you establish a reputation for a new IP or an IP that has not been used for some time. IP warming The warm-up process involves sending emails from the new IP, starting with small volumes, and gradually increasing the volume of emails each day or week according to a set schedule. This helps to ensure that the new IP is not flagged as spam by ISPs and that email deliverability rates are high. Without a proper IP warming strategy, your email deliverability could suffer, and your messages could end up in the spam folder. Therefore, it is essential to plan your IP warming strategy in advance with Codecrew's Klaviyo experts and to monitor your progress closely to ensure that your emails are reaching their intended destination. Email List Growth As the number of people using email continues to grow, so too does the importance of having a large email list. An email list can be a valuable asset for any business or individual, providing a way to stay in touch with customers, build relationships, and generate new leads. There are a number of ways to grow an email list, including purchasing lists, renting lists, or even building one from scratch. However, the most effective way to grow an email list is organically, through methods such as website signups, social media campaigns, and events. Organically grown email lists tend to be more engaged and responsive than other lists, making them well worth the effort. By investing in email list growth strategies, you can ensure that your list will continue to grow and remain valuable for years to come. Don't waste any more time struggling to figure out Klaviyo on your own. show you how easy and effective email marketing can be. Let Codecrew's Klaviyo experts

Why Is E-mail Marketing So Important?

Crack Long-Form Blogs: Complete Guide & Experts' Insights 

Hey Hackers, has been nominated in HackerNoon's annual Startup of the Year awards in London, UK. Penny Black Please vote for us here: . https://hackernoon.com/startups/europe/europe-london-england-uk Read more about us below to understand why we deserve your vote. Meet Penny Black We are , the company turning your ecommerce packaging into a new, personalised marketing channel with a 100% open rate. Penny Black Brands work hard and spend money to acquire new customers but then struggle to retain these customers long-term. At Penny Black, we see an opportunity for brands to use the moment they have their customers’ complete, undivided attention – the unboxing moment – to emotionally connect with customers and encourage them to convert again. We’ve helped brands unlock a new marketing channel that converts 5x better than post-purchase emails and contributes to an 11x increase in repeat purchases. With our technology, ecommerce brands can use customer data from their store and customer data platform ( to send tailored messaging to customers through personalised inserts. Brands can also create segments so shoppers get a different experience every time they shop. including Klaviyo) My role My name is , Principal Software Engineer here at Penny Black. I am just one part of a whole team looking after our platform, management application, customers and operations. James Halsall On the technical side, our estate spans a huge variety of areas from serverless to containers to satellites, which are the little black boxes we deploy that bridge the gap between our physical printers and our cloud software platform. How we're disrupting the ecommerce marketing industry Traditionally, our industry has been dominated by digital channels, such as email, alongside a sprinkling of physical channels like direct mail. Penny Black is unique because it combines the best of both physical and digital marketing, as well as being delivered at the point that matters most: the unboxing moment. Direct mail has previously captured the physical element of marketing but usually needs more personalisation to meet high customer expectations. Whereas post-purchase channels, like email and SMS, can offer better personalisation but often get lost in the noise. We are changing the game by introducing a physical marketing channel that uses digital data to emotionally connect with customers. Our platform allows ecommerce brands to create dynamic artwork, personalise it, and then target customer segments using a huge variety of data points (including age, location, purchase history and more). Then, we allow brands to print these inserts, in real-time, during the pick-and-pack process. Ecommerce brands can then use the only IRL moment they may have with their shoppers to deeply emotionally connect and serve them a personalised experience that builds their customer loyalty. Standing out from the crowd What sets us apart from other startups in the ecommerce space is the multifaceted nature of our technology. Unlike conventional SaaS tools, our platform extends beyond software, requiring seamless connections with physical hardware such as satellites and printers. This all means brands can personalise and add personalised inserts into their orders directly within their logistics centres. We are also tasked with developing integrations for a diverse range of warehouse management systems (WMS), to make sure our solution seamlessly integrates into the existing processes of any logistics center. On top of this, we are dedicated to , working diligently to keep them at minimal levels. optimising print times In summary, our startup faces a more complex set of challenges compared to others in the ecommerce space. We are actively engaged in streamlining various aspects of our operations, presenting our team with both challenging and exhilarating problems to solve. Our predictions for the ecommerce industry in 2024 This year's been a bit of a rollercoaster for ecommerce brands. The COVID ecommerce boom has faded, and people are tightening their purse strings due to the cost of living crunch. Now, the real winners are the ones going viral on TikTok, building strong communities, or serving truly innovative products. It's getting trickier for ecommerce brands to shine and stand out from the crowd. On top of that, brands are cluing in on the magic of face-to-face interactions that got lost during the COVID rush. So, guess what? Ecommerce-first businesses are ditching the online-only approach and reopening physical stores to make shopping a memorable experience. Looking into 2024, we're betting more ecommerce folks will catch on that they've got to connect with customers both online and in the real world to stand out. New marketing channels, like personalised inserts, will allow brands to optimise what they’re already doing (like packaging up their orders) to stand out. Not only will small changes like this will surprise and delight customers, but also have a direct impact on long-term, sustainable revenue which is crucial for the year ahead. What word defines the state of ecommerce in 2023? Experimental Why we decided to participate in HackerNoon's Startup of the Year awards Here at Penny Black, we’re doing something different and for the first time! Being part of HackerNoon’s Startup of the Year awards means we can spotlight the incredible work we’re doing to shake up the ecommerce game. We’re not just another AI tool, chatbot or ESP - we’re serving new technology that everyone needs to hear about. Final thoughts Penny Black is honoured to be part of HackerNoon's Startup of the Year awards in London, UK. We're not your typical tool; we're introducing groundbreaking technology that's reshaping the ecommerce landscape. Your vote can help us shine a spotlight on the innovative work we're doing. Vote for us today here, and let's continue transforming the ecommerce game together. Thanks for your support! https://hackernoon.com/startups/europe/europe-london-england-uk . Connect with me on LinkedIn here

Vote for Penny Black in HackerNoon's Startup of the Year

হ্যাকারনুন এর স্টার্টআপ অফ দ্য ইয়ারে পেনি ব্ল্যাককে ভোট দিন

Stimmen Sie für Penny Black bei HackerNoons Startup des Jahres

Vote por Penny Black en la startup del año de HackerNoon

Votez pour Penny Black dans la Startup de l'année de HackerNoon

हैकरनून के वर्ष के स्टार्टअप में पेनी ब्लैक के लिए वोट करें

HackerNoon の Startup of the Year でペニー ブラックに投票してください

HackerNoon의 올해의 스타트업에서 Penny Black에게 투표하세요

Vote em Penny Black na Startup do Ano da HackerNoon

Голосуйте за Пенни Блэк в номинации «Стартап года» по версии HackerNoon.

HackerNoon'un Yılın Girişiminde Penny Black'e oy verin

Bình chọn cho Penny Black trong Công ty khởi nghiệp của năm của HackerNoon

为 Penny Black 评选 HackerNoon 年度最佳初创公司投票

Product recommendations became increasingly popular after their introduction in retail by Amazon in 2008 and could provide a great value both for retailers and their customers. The hype led to the appearance of plenty of sometimes dangerous myths associated with product recommendations (mostly created by vendor’s sales and marketing teams). I.e. you might still see the product recommendation solution being presented as a fully autonomous magic bullet, which would increase one’s profits just after being installed on the website. In reality, things are way more complicated. The product recommendations could do both - boosting your sales and ruining the conversion. And it is challenging to measure the added value of it because most free analytical tools may mislead you here resulting in losses increase. In this article, I’d attempt to cover the most essential topics that need to be considered by a retailer while dealing with product recommendations and would provide some specific tips & tricks on how to get the most of your product reco. Start with workflows and campaigns, not the tools Product recommendations are collections of items proposed to customers for purchase. Product recommendations may differ depending on where the product suggestion is displayed, for example, a sales manager’s tablet or a product card, and the businesses’ goals, for instance, an increase in the average order value or an increase in the conversion or revenue. Before implementing product recommendations, it’s crucial to understand in which workflows they will be useful for the customer. In classic eCommerce business, recommendations look like product cards displayed on various parts of the website. For example, choosing a T-shirt on a brand’s website will entail other similar T-shirts being recommended and shown to the customer. Offline recommendations can be shown at the POS to a store employee, a sales manager on their tablet. Product recommendations can also be useful to a call center. When a customer calls, the operator can suggest products based on the customer’s purchase history and views. At the same time, product suggestions can always be fine-tuned to better fit specific business goals or an audience segment needs. For instance, recommendations can display only products with a discount (in order to increase the UPT, unit-per-transaction), only goods produced by a specific brand (for example, the one that generates the most profit), or only products that you have a lot of in stock. Here are some examples of what online and offline recommendations can look like: Online channels On the homepage — popular products; In the catalog — popular products from the category; In the product card — related or similar products; In the cart — related products or those most frequently purchased by customers. Offline channels In the call center — related or frequently purchased products; On the sales manager’s tablet — bestsellers and product collections; At the POS — related or promotional offers. What is crucial in all these use cases - your recommendations ideally must be consistent across the different touch points and communication channels. Just imagine the experience your customers may get when receiving different (or even contradictory) sets of recomended products consequently in your promotional email, eCommerce catalog and while talking with a call center representative during the order confirmation. If it is the case you might consider a solution, enabling you to centrally orchestrate your product recommendation logic across the touchpoints - i.e. a Customer Data Platform (CDP) or similar. The same logic applies to product recommendation algorithms variants on a different stages of the customer journey - i.e. it might not make much sense to promote cheaper alternatives in the product cart or checkout (we will cover it in more detail below). How to Evaluate the Efficiency of Product Recommendations Different combinations of the state and composition of product recommendations affect the metrics in various ways. This is true whether you’re looking at business metrics, such as the average order value or revenue, or proxy (or intermediary) metrics, such as page depth, click-through rate, and the number of times products were added to favorites or to the customer’s cart. Popular products with a discount on the homepage can reduce the average order value, but increase the conversion rate instead. The recommendation of similar, more expensive products in the product card can reduce conversion rate, but increase the average order value and overall profit. Information on proxy metrics (such as views) is collected faster, however, it doesn’t always mean the business success. For instance, one pharmacy retailer, as part of the experiment we launched on their website, added product recommendations to the cart page in order to increase the number of products in each purchase. During two days of testing, the company lost $30,000 relative to the control group. It turned out that customers started abandoning the cart in order to visit the product card pages from the recommendations and forgot to complete their orders. We saw the page depth increase, but in the end, the overall revenue decreased. These are the metrics most affected by product recommendations: Business metrics Revenue Profit Conversion to an order Average order value Number of products in the order Proxy metrics Visit depth Session duration Bounce rate Product card views Item added to cart, wish list, or comparison list To simplify the task of compiling a list of product recommendation campaigns, I would suggest cloning this and brainstorming solutions that will be useful for your business. I added a few options there as an example. Miro board How to Personalize Product Recommendations After determining the list of product recommendations and setting target metrics, you need to think about how to optimize the quality of your product recommendations. Product recommendations should help suggest the most useful items for customers. To do this, the product suggestions must be based on the following factors: Business goals — revenue growth, profitability, average order value, UPT, and sales volumes; Customer behavior — browsing history, items added to the cart and favorites, online and offline purchase history; Customer behavior of other similar customers. This way, product suggestions will be formed taking into account the interests of the business and the customer. The more data is taken into account, the more accurate the suggestions will be. If the customer bought a shirt offline, the mobile app will recommend them matching pants, because other customers who bought the same shirt loved these pants. As it often happens, the history of the customer’s interaction with the brand and the product range are stored in several systems: offline sales in ERP software, online sales in something like Shopify, and customer actions (e.g., adding items to wishlists) on another platform. In this case, we may not know that the customer who has just returned to the website already made an offline purchase an hour ago. , for example, used to send out email blasts to their entire audience on a weekly basis. Online purchase history, offline purchases, emails, SMS, and web push notifications were all stored in different systems. Crocs Eastern Europe As a result, their marketers did not have access to a single source of data that would enable them to send campaigns that took purchase history into account. Customers could receive emails that, for example, recommended Crocs that they’d purchased the day before. One of the golden rule of analytics sounds like “Garbade in - Garbade out”, meaning that if you’ll feed your algorithm with inconsistent or incomplete data, you’ll most likely receive unsatisfying results as well. There is no magic here (yet). To resolve this issue, the data should be centralized in a single system. It is possible to develop a repository that will allow the accumulated data to be used in marketing activities, but this is expensive. The most recent way to solve that bottleneck is the class of technologies named Customer Data Platforms. They provide a full scope of ready-to-use solutions for different industries. The technology allows companies to automatically upload data on customer behavior from an unlimited number of sources, cleanse and unify data, and get a complete history of customer interactions with the brand, on the basis of which you can launch marketing campaigns, including product recommendations. The accumulated data can also be used to train machine learning algorithms. Even businesses with tens of thousands of customers accumulate enough data in 3-4 months (with approximately a million customer action records generated over this time) to benefit from machine learning. Algorithms create a profile of the customer’s interests, find similar users and, based on what they bought, recommend the customer other products they may want to buy. This is exactly how . personal recommendations work in the Tom Tailor fashion brand Another bonus of centralization is cohesive omnichannel marketing. This is when online channels take into account the popularity of items offline, and product recommendations on the website and in campaigns are synchronized. Thus, data centralization significantly increases the quality of product recommendations. There are many services offering product recommendations. Their capabilities differ in the number of algorithms, whether they allow you to customize product recommendations or not, the tools they offer for measuring the efficiency of recommendations, and sources available for uploading the data in order to build a recommendation matrix. , , and provide companies with technologies allowing them to fine-tune product recommendations with ML solutions and take into account data from online, offline, and mobile apps. Bloomreach Insider Mindbox How to Evaluate the Efficiency of Product Recommendations The performance measurement tools differ depending on the channel in which the recommendations are used. At the same time, regardless of the channel, the principle is the same. Customers are divided into two groups. One group receives recommendations, while the second does not. If the sales are higher in the group that gets recommendations, then the customers found the recommendations useful. Online Channels When testing online, I recommend using Google’s tool. It’s free, it takes just a few steps to set up the experiment, and it doesn’t require programming skills to create the test. Optimize If you already work with Google Analytics, Optimize can use e-commerce data to evaluate experiment efficiency. One variant of the website will be the original version without any changes, whereas the other variant will display product recommendations for customers. For each individual widget, you need to set up your experiment, making sure that the data doesn’t mix, otherwise you won’t know which specific recommendation widget helps and which doesn’t. , received a 5.5% increase in revenue after the implementation of product recommendations. Incanto, a lingerie and swimwear store Experiments in email campaigns are configured in a similar way. One portion of recipients receives emails with recommendations, and the other without them. A/B tests are available in pretty much every email marketing platform. Offline Channels An offline A/B test with a control group works based on the same principle as an online test. This can be done when testing product recommendations within a call center. When a call is made, the operator’s software sends a request to the CDP, where the audience is already divided into two groups. In half of the cases, the platform displays product recommendations on the operator’s screen. In other cases, no recommendations are provided. Then, based on the CDP’s built-in report, the behavior of both groups is compared to determine where customers made more purchases. The same approach can be applied with POS software when the cashier sees recommendations to prompt the customer only half the time. When Product Recommendations Are Not Useful Product recommendations as a tool were invented by the Amazon Corporation to introduce customers to a product range. Automated product recommendations aren't useful for brands with a product range consisting of less than 100 products. In this case, algorithms will simply not have enough products to choose from. Therefore, the recommendations can be configured one time manually in the CMS. This will not only be cheaper as there is no need to buy third-party technology but also easier since once the recommendations are configured, there won’t be any need to support them. However, the situation differs when it comes to recommendations that have not been tested on a control group. Using the example of the pharmacy mentioned above (which implemented recommendations and lost $30,000 in two days) it would be fair to say that if recommendations are not tested, it could lead to the company losing money. If we take the example of a clothing store for kids under the age of ten, it took me three iterations of the experiment in a period of two months to achieve a revenue growth of +25% relative to the control group. How to Launch Product Recommendations If you decide to try product recommendations in your business, I suggest you follow these steps: Open your own website and try to understand in which situations recommendations could be useful to your customers. At this stage, I recommend making a kind of “wish list” of everything you think may work, starting from simple solutions, such as popular products on the homepage, to pop-ups with personal recommendations when a customer wants to leave the website. Arrange the resulting set of hypotheses according to the reach. The more people that see the recommendations, the faster you will get a statistically significant result in the tests. To create a list of campaigns, use the I provided above. Create a campaign list. Miro Mindmap template Metrics will help you understand which products you want to recommend and determine the criteria for success. My advice is not to overcomplicate this task in the beginning. Look at the revenue and page depth (also known as the “fast proxy metric”). For offline recommendations, it could be revenue and an average order value. Define metrics. or representatives of the product recommendation service. Developers will be able to tell you how long the implementation will take, and the service representatives will tell you how to quickly set up the desired campaigns. In services like Bloomreach, Klaviyo, or Mindbox, the most popular campaigns are provided out of the box. Feedback from your colleagues will also allow you to adjust the launch plan — certain stages can be implemented faster. Show this “wish list” to the developers Check that you’ll be able to coordinate your recommendations logic across different touchpoints and customize it to better suit some specific customer’s segment - i.e. brand lovers, heavy purchases and so on. Ensure manageability and customizability. to the product recommendation service. Data from online and offline channels as well as mobile apps will allow you to generate better suggestions and guarantee uniform marketing in all touchpoints. If you use a CDP, you can use the accumulated data for other marketing campaigns as well. Upload the history of the customer’s interaction with the brand and the product range For example, you can use Google Optimize for online channels, and a control group for offline channels. The distribution of the main and control groups can be 50/50, while efficiency can be assessed by revenue. Set up a testing tool. and adjust the product recommendations if they don’t work as expected. It may take up to 2-3 months before you receive the first successful results, and some widgets may cause a decrease in revenue. However, once everything’s up and running, you’ll see an increase of 5.5% in revenue, as the Incanto online store did. Monitor the progress of the experiment

When and How to Implement the Product Recommendation System

কখন এবং কিভাবে পণ্য সুপারিশ সিস্টেম বাস্তবায়ন করতে হবে

Wann und wie das Produktempfehlungssystem implementiert wird

Cuándo y cómo implementar el sistema de recomendación de productos

Quand et comment mettre en œuvre le système de recommandation de produits

उत्पाद अनुशंसा प्रणाली को कब और कैसे लागू करें

製品推奨システムをいつどのように実装するか

상품추천제도 시행시기 및 방법

Quando e como implementar o sistema de recomendação de produtos

Ürün Öneri Sistemi Ne Zaman ve Nasıl Uygulanır?

Khi nào và Làm thế nào để Triển khai Hệ thống Đề xuất Sản phẩm

何时以及如何实施产品推荐系统

It's no secret that a startup's success depends on its marketing strategy. Recruiting the right growth marketer for a startup is critical for the company's growth. Deciding who to hire can be difficult, but it's important to remember that a marketer's job is to conduct a conversion channel and escalate business growth. Every business wants to grow, but only some businesses take time to build a well-founded structure with a . If you study the growth of several successful companies, you will find that many have experienced growth marketers in their teams who have led to sustained success. Growth is only meaningful if it can be sustained over the long term. A growth marketer lays the foundation for this strategy, leading to long-term growth. growth marketer A growth marketer is responsible for recognizing growth opportunities for the company and guiding the team's efforts to cover opportunity gaps. A growth marketer determines goals and manages efforts to reach those goals. This article will discuss a growth marketer’s qualities and skills and explain the steps you need to take to hire a growth marketer. You need to understand the role of a growth marketer in your company and get familiar with the necessary skills they must have to identify the right growth marketer among multiple candidates you have. What are the qualities of a good growth marketer? Growth marketers have unique traits and qualities that make them excellent at their job. As the profession develops and technology becomes more complicated, the skills needed for a successful growth marketer become more valuable. Growth marketers are expected to be flexible individuals with technical and creative backgrounds and always looking for new and innovative ways to manage user growth. Some of the key qualities of a growth manager are as below: Analytical mindset Growth marketers need to build their brands for future success. That means creating an analytics framework that fits your organization's current and future sizes. A qualified growth marketer should "invest in good analytics and good reporting. These skills evolve as the company grows. Creativity Thinking creatively to target the right customers from a different perspective is what we need from growth marketers. They must always be creative in their strategies to deal with and execute market changes. Growth marketers are energetic and attentive to their environment. They use their creativity to create products and services, create fascinating ad copy, and create a steady sales funnel for the business. Communication A good growth marketer must connect with users. Businesses must use data and technology to prove that they care about their customers and are dedicated to winning their customer's demands. The only way to make this happen is to share and connect with your customers. A good growth marketer can see the customer from a different mindset which is the customer's point of view. Resilience and adaptability A good growth marketer must be resilient and adaptable. Growth marketers need to stay organized and multitask in a fast-paced environment. They need to respond to changing priorities without feeling overwhelmed or discouraged. Additionally, they should know when additional training is required and be willing to research to keep up with the ever-changing marketplace. Storytelling Growth marketers always understand the market. One of the most crucial qualities of a growth marketer is being able to tell a story. To keep their followers engaged, growth marketers should always be creative and create stories that are unique to the person reading them, one that is engaging, instructive, and relevant to their customers. How to identify the right growth marketer for your startup? Businesses hire growth marketers to help them stay competitive and maximize their profits. Hiring the right growth marketers is essential to a successful marketing campaign for growing your business. There are some critical criteria to consider to find the right growth marketer for your employees. First, identify your specific skills and abilities to market your business successfully. Growth marketers specialize in various areas, including paid , lead generation strategies, and website optimization. Also, ensure your growing marketers understand your industry, products, and services. By understanding the inside and outside of your business, they can contribute to the process and develop more effective strategies. advertising campaigns Some of the essential skills a growth marketer should have are: Optimization Content Marketing Social media marketing Basic design Google Analytics PPC Conversion rate optimization A/B testing Email marketing Great growth marketers are familiar with the latest digital marketing tools and technologies. As customers become more aware of technology's role in marketing today, it becomes more critical to understand the latest trends and use the right tools effectively. Try to find someone knowledgeable about the various technology options available. Some of these tools are: GrowthMentor Smartlook Google Search Console Fullstory Syften Zapier Hubspot Klaviyo Segment Keywords Everywhere Chrome Extension When interviewing potential growth marketers, ask about their success in partnering with other companies. A proven track record is a good indicator of the level of expertise and experience an individual brings to the team. Also, look for people whose personalities and work styles match your company's culture. Hiring people who align with the rest of your staff is vital in achieving excellent results and increasing productivity. How do you hire a growth marketer for your startup? Hiring growth marketers is often essential for business owners and entrepreneurs to maximize their potential for success. Simply put, a growth marketer is responsible for developing and executing strategies to increase a company's brand presence, build customer loyalty, and boost sales. When you hire a growth marketer to help your business succeed, there are specific steps you must take to make it happen. Follow the steps below to hire the right growth marketer for your startup. Create an ideal candidate profile​ Finding the best person for the role requires understanding what the role entails. You can create the candidate profile with your recruiting manager to define the job role, benefits, and required skills. Write a clear job description When you determine the requirements of the role, you need to understand the necessary growth marketer skills to be successful. Then you can create an adequate job description to advertise the position. Provide enough information about who you are When candidates apply for jobs, they decide about applying for the job based on what the company looks like, and they usually base their judgment on checking out your website and your referrals. So give potential employees more chances to get to know your company, how you work, and what your values are. Remember you need to let them know you have something for them too. Determine what you are expecting from this role There's nothing more annoying than an employer who doesn't know what they want. Some employers just put various unnecessary demands into the role, especially those that aren't usually related to the role. If the employer doesn't fully understand the role, how can a candidate expect the employer to understand their job and give them authority? Selecting the best candidate After taking all these steps, determine which applicants have the right skills for the job. Then you can from the selected candidates and narrow them down after reviewing the result. You can also set up an interview for the last step to evaluate candidates for the final step before hiring. take an assessment test Conclusion A business must continue to grow to survive. If you want to grow your business, there is always time to find a growth marketer. However, the best time to hire a growth marketer is when you have reached product/market fit (discovering strong demand for your product). Growth marketers are needed in the early stages of a business because it is an essential step in every business. Overall, hiring a growth marketer can bring incredible benefits to any business looking to grow. Growth marketers can help you create innovative campaigns, reach more customers, and generate leads. With the required skills and expertise, growth marketers can help any business achieve its goals and make a difference in its industry.

How to Find the Best Growth Marketer for Your Startup

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My first paid writing gig was for a make-money blog. My client judged the uniqueness of my content by how logical my sentences were and what plagiarism score I got from Copyscape. That formed my idea about what unique content is. Read the first few ranking pages Extract the best points Perfectly reword them to pass the plagiarism checker. That was my bare and lackluster writing process until I decided to niche down in B2B content marketing and began to intern at Your Content Mart. It was then I realized everything I've written prior was nothing unique and everything the G&C founders call "Google research paper". Are you just realizing the same as well and wondering how you can write unique content pieces with original ideas? Well, this article got you. I'll share with you the 8 tactics I've learned about producing unique content that drives results. But before then… Let's lay a foundation with these 3 noteworthy facts about crafting unique content pieces that build authority: Fact #1: Writers are Not Subject Matter Experts Imagine getting wellness advice from someone who became a wellness expert after studying for only 5 days. I bet you won't stake your dear life on such! But that's what you do if you're into hiring freelance writers to write on subjects they have little to no experience in. You're simply asking them to read up and offer expert advice in 5 or fewer days. The result? Subpar and unreliable information. A writer's primary job is to collect data and ideas, transform them into readable content, and optimize it for the medium involved (in this case, search engine). This means that unless the writer doubles as the subject matter expert (SME) or the article can rely solely on publicly available information, the writer must interview an SME. Mind you, I'm not referring to contributory quotes or expert roundups. But leaning the article on the opinion and experience of verified SME(s). This synergy ensures you're saying something worth someone's time. Fact #2: If You Can't Make it Unique, Don't Write it I’ve noticed that this is a hard fact to admit. But prestigious marketers and CEOs won't hesitate to back off from a keyword because they lack enough data and ideas to help them stand out from the crowd. Why? Because they understand that content is beyond ranking for keywords. And that every piece of content is both a marketing real estate and the building block of authority. A marketing real estate because a piece of content can drive a pipeline of qualified leads for your business for years after producing it. As well as a building block of authority because it can engraft your brand in the mind of your target audience and turn them into superfans that preach the gospel of your business for free. Hence, never write a piece of content because you have something to say. Only write when you have something different and outstanding to say. I love the way Benji, the cofounder of G&C, put it in this tweet: Fact #3: Not all Unique Content Pieces are Created the Same Way There's no cut-and-dry route to crafting unique content pieces. There are different tactics you can leverage to craft one. However, the tactics you choose should be based on the keyword involved and what you believe will best appeal to your target audience. As promised, here are… 8 Tactics for Crafting Unique Content 1. Exploit Content Gaps 4,40000 That's the number of new blog posts published each day in 2022. While this may mean that the internet is now a choked ocean of information. In most cases, it presents lots of opportunities if you're ready to roll up your sleeves and work. How you may ask? By reviewing the first page of the SERP, you're likely to find: Cliches to avoid Misinformation to counter Shallow information to expand on. These are gaps you can exploit to craft content with a unique perspective. But how do you recognize the gaps when you barely know about the topic? Hence, emphasis on the need to interview SMEs. Only an expert will help you piece out the gaps and find a point of view your article can leverage to grab attention. Pro tip: It's best to review the SERP content before the interview. This is to help you gain the basic knowledge of the topic and ask targeted questions. 2. Customize Your Content To customize your content, use: One, your ideal customer profile details Rather than striving to write for just anyone, write for those that truly need your service. Define your ICP and tailor your content to suit them. Use details such as their challenges and desires to write highly targeted content that resonates with them. Deep customer insights set your content apart from the competing pages that lack them. Because these pages either guessed the details of their readers or wrote for a broad audience to catch as many visitors as possible. The SERP for the keyword "best SMS marketing software" shows this at the time of publishing this article. All the domains here are review and affiliate sites except Twilio and Klaviyo which are SMS marketing software blogs. SERP of this nature is an immense advantage for direct customer-facing brands like Twilio and Klaviyo. In this case, using your ICP details to inform your content will make you stand out to quality visitors that are likely to engage further with your brand. Two, patent data These are insights and data generated from research carried out by your company, or observations made from your working experience. If you sell an email marketing software for e-commerce, you can research the most preferred e-commerce store for different product categories and publish it. Such articles don't just draw people's attention but can generate lots of links. They can also be used over and over in future articles to validate your claims and show expertise. 3. Use Custom and High-Quality Multimedia Multimedia is to a piece of writing what an accessory is to a lady. They complement and visually enhance your article. They break up blocks of text and relieve your reader's brain from the strain of reading. Beyond the visual appeal, they add an extra layer of value for your audience. You can: Demonstrate practical aspects of your article with videos as did in this post or explain the whole article. The video can be a recording of yourself or an animation that can be created using tools like OpenToonz. Wistia Help lazy readers and visually impaired readers by embedding audio into your blogs. This can either be your voice record, a podcast discussion, or at the least a text-to-speech tool. Show statistics, and relationships, and summarize your message with infographics using tools like Venngage. Make your message memorable with relevant images. Use custom images by taking high-quality photos or design graphics with tools like Canva. Add humor with GIFs & Memes. You can find GIFs in Giphy apps or create one with Veed.io. Memes can be created on Canva or Kapwing. Show testimonials, processes, and steps with screenshots. Investing in custom, high-quality multimedia can give you an edge in SERP. This is one of Ahref's tactics for grabbing readers' attention. Ahref uses custom featured images in all their articles. Proof that it’s been effective is from comments like this: Source: Leadfeeder 4. Write In-depth Content The aim of in-depth content is not to impress Googlebot with word count. But to create the most informative and valuable content on the keyword. This is one attribute that made me develop a soft spot for all things Ahref. The first time I encountered Ahref was through their article on "search intent" which my mentor shared with me. It was so in-depth and detailed that I had to bookmark it. But as a habit, I read at least the first 5 articles on a keyword to be sure I'm bookmarking the best. The shallow and lean look of the other content made it easy for me to stick with Ahref. The reason is—I couldn't accept that anyone can deliver more value than I got from Ahref in fewer words. Merely scratching the surface of a topic can make your audience perceive you as "another one". Like Ahref, you want to stand out by having the holy grail resources on the topic. Learn to drill deep and answer all questions around every topic worth writing about. Need any ideas on how to drill deep into a topic? Answer the "people also ask" questions on SERP. Research what people are asking on forums like Quora and Reddit. Conduct a social media pool to get an idea of what your audience will like to know. Satisfy your conscience. Expand and clarify points whenever you feel the need to do so. Beware! Don't fluff up your content with irrelevant details. 5. Offer Freebies Nobody likes to miss a party where they're not only promised fun and good food but a gift to take away. Most times it takes beyond a great onsite experience to win readers. Think of a freebie they can take away. Chima Mmeje, the founder of Zenith Copy, perfectly addressed this point in a LinkedIn post. This is the article Chima cited in the post. Guru 6. Use Compelling Headlines Your headline markets your article. If it does a poor job, your unique content may never get the chance to defend it. Hence, your unique value proposition must reflect in your headline. It should outrightly promise your audience what you're offering that no one else does. If your content is in-depth, you can state it with words like "most comprehensive guide to.. ", "A-Z of…", "Exhaustive insight on…" If you're offering anything for free, your headline can say +free infographics, +free template. If you narrowed down your audience, you can pull in the right audience by stating who the audience is "...for B2B audience", "email marketing for—Shopify store owners". The point is, to leverage the specific ways your article stands out to call in your audience. Also, always ensure you're using compelling verbs that can evoke clicks. According to CoSchedule, it is from the rest. what separates the best headlines To ensure you're using compelling verbs, analyze your headline with tools like CoSchedule, Sharethrough, Content Row, MonstaInsight and so forth. 7. Leverage a Unique Structure This is not just about rearranging your headings to look different from similar articles. It's more about prioritizing readers' experiences. Such that it's easier to find the relationship between points, spot important details, and skim. Yes, skim! that 39% of visitors admit to skimming blog posts. Skimming of content is not a question of whether your content is good. It's not a factor you can control. Hence, it's wise to consider skimmers when structuring your content. HubSpot reports Need ideas on how to structure your content? Think of how to: Group long lists under similar headings. It could be based on features, audience type, or price. Break H2 into H3 and H3 into H4 and so on, when appropriate. Breakup long sentence lists into bullets (like I did with this structure idea section). Use H-tags in their correct hierarchy. Use quote blocks. Highlight an important message with  “side note”, “key takeaway”, “pro tips” when necessary. Use a table of content with jump links. Use tables for comparisons. Use charts and graphs for stats. Based on the format of the article involved, you might find more nuanced ways to structure your content to stand out. 8. Leverage Your Unique Voice and Style The method of conveying a message is as important as the value it holds. Letting your natural or honed style of writing seep into your content adds a subtle difference that sets you apart. More like lining a lace with luster satin, it adds glimmer and shine to your message and teases the reader. Source: Giphy Writing styles to weave into your content include: • Storytelling When a story is well told and relatable, it's hard to forget. It makes your audience the main character and endears them towards you. Even more powerful when it reveals your personal or customer experience and shows how the character moved from struggling to winning. So, how do you craft compelling stories? The Why, How and What framework is a great and simple framework that I've found helpful. However, I'm sharing this LinkedIn post by Chima Mmeje because I love the way she explained it. •  Analogy and Metaphor Analogies and metaphors add fun and color to your ideas, but they do more than that. They bring obscure ideas to life and help your B2B audience make sense of your industry jargon. When an analogy is creative and relatable, it makes the message remarkable and prompts organic engagement like the analogy of " " by Ross Simmonds of Foundation Marketing. album and mixtape The blog post had people commenting on how it resonated with them. And even earned another Twitter share for it. Always think of how to drive your point home by drawing a creative contrast between the familiar and the unfamiliar. I love how Ardath Albee, CEO of Marketing Interactions, said it. “With some creativity and a metaphor, you can really draw attention and have people think differently. Think comparison and focus on creating a mind picture for an instant ‘aha.”- Ardath Albee • Humor Many B2B marketers don't take humor well. This is because some think it doesn't resonate with B2B audiences. Others think it's a technical skill and if you suck at it, trying can be fatal. So, it's best to keep off. To an extent, these thoughts are true. But I believe they wouldn’t have arisen if people aren't taking humor to be more than what it is — HUMANIZING. Humor isn’t a rib-cracking one-liner along an article. It’s about thoughtfully injecting light stories and ditching dull words and sentences for livelier options. It is supporting your points with memes and GIFs. The aim is to put your readers at ease, warm them up and keep them digging on. Trust me, only audiences with rock-stiff faces wouldn't choose such an experience. • Conversational tone Writing in a conversational tone breaks the barrier between you and your audience. It changes the silent, boring, one-way transaction of a lecture room to an interactive session. Using “you” and “your” is a great way to make the reader the main character of the article, but it doesn’t make it conversational. A conversational tone is a good mix of “you” and “I” or “we”. In essence, don't just tell me about myself and what I should or shouldn't do. Tell me about your experience and opinions. You can also make your content pieces conversational by mentally engaging your readers. You can do this by: Asking questions intermittently. (I love to use questions to break off to solutions after stating a problem). Painting a picture and asking them to imagine. (I did that in the first paragraph of fact#1.) Use quizzes. See in their article on "search intent". how Ahref used a quiz Crafting Unique Content Seems Like a Lot of Work Yes, it is. However, look away from the hard work involved and focus on the reward—star content, more web visitors, and authority. Your journey starts when you insist on using original ideas. If you're not an SME, reach out to one. If you ever feel you can't write better than the existing content on search engines, maybe you don't need that article. But most times, there's always a chance to ride on. All you need do is leverage these tactics: Review the SERP content pieces to find gaps to exploit. Use insights about your audience and patent data to write customized content. Craft deep and detailed content. Visually enrich your content and offer more value with custom and high-quality multimedia. Use your USP and compelling verbs in your headline. Lure your readers with relevant freebies. Improve readability with a unique content structure. Convey your message with a touch of your personality by letting your natural or honed skill shine through.

8 Tactics for Crafting Unique Content That Grabs Attention and Builds Authority

This Slogging thread by  and Arthur Tkachenko occurred in slogging's official #programming channel, and has been edited for readability. Arthur Tkachenko May 5, 2022, 6:49 AM #Together4Victory: List of Email Marketing tools Arthur Tkachenko May 5, 2022, 6:50 AM Today I'm collecting a list of email marketing service providers, aka Mailchimp alternatives. And I already find a lot of cool solutions for small businesses Arthur Tkachenko May 5, 2022, 6:52 AM Let's start with a list of cool articles that I find during researching on Zapier https://zapier.com/learn/email-marketing/ https://zapier.com/blog/mailchimp-integrations/ https://zapier.com/blog/automate-email-marketing/ https://zapier.com/learn/automation-for-small-businesses/email-marketing-automation/ https://zapier.com/learn/email-marketing/best-drip-email-marketing-apps/ https://zapier.com/learn/email-marketing/email-marketing-list-automation/ https://zapier.com/apps/email/integrations it was one of the easiest way to find a great and reliable service. if it's listed on Zapier, it's probably cool, right? Arthur Tkachenko May 5, 2022, 6:40 PM Sendy Sendfox TinyLetter Mailerlite BUTTONDOWN Upscribe Palabra Friendly Froged Moosend Mailjet UnderSend MailMeteor EmailOctopus NoCodeLetters BirdSend ActiveCampaign AWeber ConvertKit Constant Contact Omnisend Getresponse Sendinblue https://sendy.co/ https://sendfox.com/ http://tinyletter.com https://www.mailerlite.com/pricing https://buttondown.email/ https://www.upscribe.net/ https://palabra.io/ https://friendly.is/automate https://froged.com/ https://moosend.com/ https://www.mailjet.com/ https://undersend.com/ https://mailmeteor.com Customer.io https://customer.io/ https://emailoctopus.com/ https://nocodeletters.com/ https://birdsend.co/ https://www.activecampaign.com/ http://www.aweber.com http://convertkit.com http://www.constantcontact.com https://www.omnisend.com/ https://www.getresponse.com/ http://www.sendinblue.com Arthur Tkachenko May 5, 2022, 6:42 PM There a lot of things to take into consideration. And as marketing and email marketing is a huge market for services - its not about pricing or the number of emails. below is a set of options that can help to differentiate plans Arthur Tkachenko May 5, 2022, 6:43 PM - Email Builder - Email Templates - Landing Pages - Segmentation & Personalization - Retargeting Audience - Email Analytics - Dynamic Content - Marketing Calendar - Behavioral-based Automation - Custom-coded Templates - Lifetime Value - Surveys - Single-step Automation Rules - Multi-Step Workflows - A/B Testing - Multivariate Testing - Send Time Optimization - Phone Support Arthur Tkachenko May 6, 2022, 3:41 AM it is worth mentioning solutions, having different core values for example, the companies below work good with eCommerce Klaviyo https://www.klaviyo.com/ Campaign Monitor (listed before) Encharge https://encharge.io/ Newsletter2go https://docs.newsletter2go.com/ companies/services focused on marketing automation Aritic https://aritic.com/ ActiveCampaign Drip https://www.drip.com/ GetResponse Automizy https://automizy.com/ Sender https://www.sender.net/ MailPoet http://www.mailpoet.com/ Elastic Email https://elasticemail.com/ Woodpecker - http://woodpecker.co Zoho Campaigns and many more flodesk https://flodesk.com/ peopcampaigns https://pepocampaigns.com/ mailster https://mailster.co/ sparkpost https://www.sparkpost.com/ Jilt https://jilt.com/ Autopilot https://www.autopilothq.com/ Keap https://keap.com/ Arthur Tkachenko May 6, 2022, 3:41 AM I'll continue to extend this list later, thr source will be located in this repository: https://github.com/LLazyEmail/awesome-email-marketing

#Together4Victory: List of Email Marketing Tools

The global pandemic in 2020 disrupted consumer behavior and how we interact with the environment. Due to the transition from physical to virtual interactions, the lockdown, and social distancing, consumers have developed a more complex habit when making buying decisions. What used to be a spontaneous buying decision has become a well-thought-out process, especially when choosing businesses to interact with. In the online world, the SaaS industry witnessed an increase in the number of new user journeys created. In the wake of the pandemic, technologies like video conferencing apps, grocery apps, telehealth apps, and e-learning apps recorded an increase in revenue that went as high as 165% compared to previous years. A recent conducted in July 2021 revealed that the use of social media increased by 56%, online services by 40%, and apps by 33%—and these numbers are here to stay. This, you can say, is good news for the SAAS industry as many companies recorded growth in sales. survey For example, Stewart Butterfield, CEO of Slack, announced that the company experienced a 15% spike in user growth in the first month of the pandemic. ** ** Zoom experienced a significant boom in 2020 as well. The social conferencing software recorded a 200% increase in app downloads, from 10 million in December to 200 million downloads in March. At its peak, the company recorded 300 million daily participants attending virtual meetings and a tripling increase in paying customers. With the increase in virtual migration, it was obvious that consumers were developing new habits and responding to marketing and products differently. For SaaS companies–and all other companies—this means developing new strategies to interact with consumers following the change in consumer behavior. To marketers, it means studying consumers and making sense of the insignificant decisions that influence buying.** ** Like most online businesses, SaaS companies rely on analyzing user data to monitor consumer behavior and predict trends. Because businesses are limited in their ability to know individual consumers, first-party data is collected to observe consumer behaviors and reactions to the brand. Then, the company collects this data to create marketing materials tailored to customer needs. With times and habits changing, a new challenge arose: consumer behavior and customer experience were changing. So how can SaaS businesses catch up to this change? In this article, we will take a deeper look into the meaning of customer experience, understand the importance of customer experience to brands, and delve into how to improve customer experience, Before we go any further, Let’s define the customer experience The customer experience (CX) is the sum of consumer interactions with a brand from the beginning of the buyer’s journey. Its history can be traced back to the 1960s when businesses with higher revenues stayed ahead of their competition because of the quality of relationships they built with their customers. It wasn’t until 1994, when Lou Carbone used the term “customer experience” in his article titled "Engineering Customer Experiences," that it became commonly recognized. ** ** In today’s 21st-century business, customer experience has been linked with the revenue a SaaS company generates. According to , companies with better customer experiences improve their income at twice the rate of companies with poor experiences. So with the changing market, it’s only reasonable that SaaS businesses develop a new approach to customer experience. Forrester Why customer experience matters A good customer experience builds an army of loyal customers. People with a personalized experience with your brand–especially at the first point of contact–want to interact with your brand longer. On average, consumers engage better with brands who deliver exceptional customer service, and in turn, they become life-long advocates for the brand by sending referrals your way. In addition, keeping a loyal customer reduces the cost of acquiring a new customer, which is 7x greater. Finally, there’s the reduced cost of marketing put into getting new customers, which is cut back also. Loyal customers: a high percentage happens due to a bad customer experience with the product. To decrease the number of churn customers, it is essential to prioritize customer experience and personalize the user journey of the customer when interacting with your brand. Reduce the number of churn customers: A good experience builds confidence. When brands give their customers a good experience, it is easy to improve your brand's image and build credibility. People can easily interact, promote, and buy because a brand is well-trusted. Builds trust: To stand out, a company must discover its competitive advantage. There are lots of other businesses out there with the same product and same features; the competition is tough to beat. That’s why most companies have moved to use good customer experience as their competitive edge to stand out from the crowd. Businesses are driven to stay ahead of the curve by investing in a personalized experience on and off-screen. Create a competitive advantage for businesses: Good customer service increases the number of sales from existing and referred customers. In addition, most people hesitate to change from brands where they feel cared for and prefer to stick with them. For the brand, this results in an increase in sales. Increase the number of sales: What makes a great customer experience People consider several variables when considering their experience with businesses. For example, to some customers, a seamless purchase experience is the definition of a customer experience; to others, excellent customer service is a great customer experience. Either one makes up a part of a great customer experience. A good experience involves personalizing each customer’s journey. For example, understanding your customers' pain points and improving aspects of your product to suit their needs better would make a customer stick with you. How to improve customer experience Improving the customer experience is a game changer in consumer relationships with brands and leads to increased revenue. As stated earlier, the brands with the best customer service are the ones customers love to relate to. Conversely, unhappy customers are challenging to maintain, and many low-quality customers will lead to a high churn percentage. Here are three ways to improve the customer experience: Master the art of building a customer-centric business Good marketing is all about building relationships with your customers. It starts by paying attention to your customers' needs and tailoring individual experiences. Building a customer-centric business requires an in-depth understanding of consumer behavior and how they interact with your product and brand. Customers today want to feel a connection with the businesses they interact with. With first-party data, you can track consumer behavior—while protecting their privacy, of course—to build better products and create focused marketing. Collect and monitor consumer data. Analytics provide a great insight into understanding the behavior of the consumer. Whether email marketing, social media ads, or website traffic, analytics help you track data daily, weekly, or monthly. Tools like help you onboard, segment, and analyze consumer data. is also excellent for monitoring consumer behavior. Klaviyo Mailchimp Manage customer emotion Many people decide if they will interact with your brand again based on the first interaction they have with it. When it comes to the customer experience, be specific about the emotion you want to evoke in your customers when they interact with your brand. Organizations focus on providing feel-good emotions to customers to convert them into long-term customers and recommend their products to others. Take, for example, Slack. The company focuses on making people’s lives simpler, more pleasant, and more productive, as stated in the company’s mission statement. We saw a clear result of managing customer emotions when Slack tripled its sales in six months. But how did Slack hone its emotional branding game? ** ** Branding and marketing expert, , attributes Slack’s growth to the company’s orientation: sincerity, competence, and excitement. Every marketing campaign released by the SaaS company focuses on creating powerful emotions in the hearts of its audience. Similarly, you can focus on building a solid brand by defining your brand's core values and managing customer emotions. Geoff Preece Final Thoughts The changing market is resulting in a lot of wasted marketing resources. Post-pandemic, SaaS businesses struggle with marketing and understanding their customers. However, with the right customer experience and tracking of consumer behavior, SaaS businesses can better understand the market and develop marketing that cuts through the noise. This article was first published here.

SaaS marketing: How to revolutionize customer experience post-pandemic.

Subscribers are like your buddies, amigos, the ones with whom you share your success, failures, updates, and what not! They are the peanut butter to your bread. Shaggy to your Scooby. Monica to your Rachel. Source: Giphy This is exactly why you must be loyal, friendly, add value, and make sure that you never let them go. This is important because, Subscribers can become your customers They help you build your brand They enable your brand to sustain So, here’s your handbook of building an authentic subscriber base which has 4 key mantras that you must swear by. Let’s begin. 4 Mantras To Swear By To Build An Authentic Subscriber Base 1. Be a thought leader: Go the depth when it comes to content creation Recollect some of the best content that you have subscribed to. As a marketer, my personal favorites are Hubspot, Copyblogger, and Content marketing institute newsletters because I get a lot of value from them. I get to learn something new every day and I get to follow the advice of industry experts! This is exactly what a good newsletter must do. Whenever you create content, understand that the subscribers are those who are already familiar with the industry. Source: Giphy The concepts are not alien to them. So, you should ensure that you don’t bore them with the basics and provide them with real value. You must go the extra mile while creating the content and also dive deep into the process. Create content that discusses New concepts and theories Explain a familiar concept in detail with minuscule details Publish findings from your research and experimentation Be a thought leader in whichever industry you belong to and make sure that you create diverse content - which we would be discussing next. 2. Diversify your content to resonate with every subscriber segment: The cross tree mantra Your subscribers are not like a one-pot meal. There’s no one-size-fits-all for all your subscribers. They vary immensely based on their demography, their interaction with your content, and their purchase patterns. This is why you must create clear segments for your subscribers and make sure that your newsletter resonates with them. Source: Giphy For example, if a subscriber has just discovered your brand, then, sending them a product demo in the first newsletter would be a bad choice. Similarly, if you have a subscriber who has been sticking around since your inception, then, writing to them about your brand may not be very relevant. This is why you must diversify your content and make sure that you segment and funnel your subscribers appropriately. The cross tree mantra of content creation and distribution: Educational and informational content >> blogs, infographics Promotional and apt for the buyer journey content >> web pages, product updates, feature announcements, company news, case studies, product demo videos Life long value add content >> webinars, ebooks, whitepapers, industry news, first-hand reports, etc. You must make sure that you segment your audience based on transactional, behavioral, and demographic basis and show the right content to the right subscriber at the right time. There are email marketing tools like BayEngage, Mailchimp, Klaviyo, and more that can help you with this. Whereas, tools like ActiveCampaign do not have this feature in which case you may want to consider some . ActiveCampaign alternatives 3. The magic of asking: Give your users an opportunity to subscribe -You might have done everything right. - Creating quality content. Check. - Mapping the right subscriber to the right content. Check. - Providing solid takeaways and making the visitors want to subscribe. Check. Source: Giphy But, what you might not be doing is helping your visitors subscribe to your content at ease without making it a hassle for them to hunt for that option. I have personally experienced this! Sometimes I instantly get hooked to a blog and would volunteer to subscribe to their content. But, the options to subscribe would not be apparent and I’d give up in a few attempts. So, it is always wiser to create opportunities rather than making your audience do all the hard work. How can you ask your visitors to subscribe? Leverage the power of well-timed pop-ups with attractive copies to make it irresistible for visitors to opt-in. This can be shown when they are about to exit your website, as soon as they land on your website, or after they spend some time You can also make use of real estate on your blog pages. Insert a catchy CTA in-between the paragraphs or make use of the spaces on the left, right, or below the article Social media channels can be a great way to identify your potential audience and ask them to subscribe to your newsletter 4. Sustain the growth and never let your subscribers down This is the most important mantra of all. You’ve done all it takes to build a strong subscriber base. But, if you are not consistent in your efforts to provide them value and keep them engaged, it might result in the demonic metric that you’d never want to see - unsubscribe. Source: Giphy Here are different ways in which you can ensure their loyalty to your brand Provide valuable content consistently Run contests and giveaways Make your content personalized and relevant Make your newsletters interactive (ask them questions, solve their concerns) The Final Mantra: Wrapping Up A strong subscriber base can do wonders for your brand. The key to building a strong subscriber base is in these four mantras. I hope this article is a handy guide that helps you navigate through your newsletter strategy. If you have any questions or would like to add something, feel free to share your thoughts in the comments.

4 Ways to Get More Authentic Email Newsletter Subscribers

A huge number of Magento merchants migrate to Shopify Plus. In this article, we review the key reasons for this so that you can upgrade your online retail with confidence. Why should I migrate from Magento? Magento has been a strong contender in the e-commerce world. As of June 2020, Magento 1 became officially obsolete. This means that support, security patches, and quality fixes that businesses relied on are now unavailable. It makes a vast amount of brands taking their online stores to Shopify Plus. For scalable growth, this migration can be the best choice. Reasons To Migrate To Shopify Plus There are 6 key reasons Shopify Plus is the preferred platform: 1. Time to market Migrating to Shopify Plus takes around 3-4 months while upgrading or migrating to a traditional platform can take 8-12 months. 2. Lower cost While license fees are lower on Magento 2 Enterprise than on Shopify Plus, these do not include hosting fees. So the cost of ownership on Shopify Plus comes out in total around 50% less than on Magento. 3. Ecosystem and integration Shopify Plus has a wide range of world-class technology partners - from reviews to search, payments, and shipping. Shopify’s ecosystem of pre-built integrations means allows quickly plug it into your existing tech stack. 4. Effortlessly secure Magento has security issues surrounding the platform. Shopify Plus has a closed backend ecosystem, which means that any attacks that happen are contained and managed quickly. 5. Flexible design Shopify has a fully customizable storefront; you can design and build whatever your brand needs. 6. Powerful automation Shopify gives powerful automation tools such as Flow, Scripts, and Launchpad. Things To Consider Before Migrating From Magento to Shopify Plus Theme Migration As Magento and Shopify Plus have different frameworks, migrating your existing Magneto theme to Shopify Plus is impossible. It will need to be re-coded on Shopify. But the theme's development cost of Shopify Plus is much lower than that of a Magento. Migrating over from Magneto, we would run their site through a UX and design exercise to capitalize on the migration investment. Code Migration Because the two platforms' infrastructure is different, migrating over customized code is not as simple as copying and pasting. Extension to App Migration Shopify Plus has an extensive ecosystem of technology partners. So if you have an extension to migrate over, there will likely be a solution ready to go. For instance, such partners as Klaviyo, Klarna, and ReCharge have integrations with both platforms. Custom apps with the required functionality can be developed and hosted separately to Shopify Plus. The development time and cost for custom apps are usually lower than on Magento 2. Data Migration There is an extensive library of Magento data migration tools out there. The two platforms handle data differently, but matching up the fields and transferring the data allows a seamless transition. Most data fields, including customer data and order data, can be migrated over with ease, however, with passwords it can be difficult. Data can be assigned to a certain client, so any order queries or customer services are seamless between the platforms. Migrating the data is a complex task so we suggest hiring experts for making it painless. Redirects Before you launch a storefront on Shopify Plus, make sure to create a map 301 URL with redirects. By doing this Google will pass over the ranking power to the new URL, and your users with saved links will still land on a relevant page. Higher speed Shopify Plus is a SaaS and it ensures the speed and website load time. Typically after moving from Magento to Shopify you will see an increase in page loading times and gaining high-quality organic traffic for SEO. Also, you can expect to see a much better conversion rate.

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