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Pagine Romaniste (R. Gentili) – A casa della regina, con medesime ambizioni di zone nobili. La sin qui invitta Roma approda nella tana del Napoli primo in classifica per scalare ulteriori posizioni. M

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Napoli-Roma, le probabili formazioni e dove vederla: Pellegrini c’è. Zalewksi vira, torna Spinazzola

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Decoracion Sustentable con Macetas de Maderas recicladas, para plantas suculentas y cactus. Huertas y composteras de madera plastica

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In 2021, hosted the first-ever awards!! HackerNoon Startup of the Year The goal of this campaign was to give recognition to the hardworking startups who pulled through the pandemic -- growing and thriving (despite all of the challenges). More than 44,000 startups were nominated all across the globe! They were selected from over 4,553 cities, with a total number of * cough * “4 billion” votes. Insane, right? To see who is a winner in each respective city, visit and pick a city. The name at the top of the list is the winner. (Awards, with compromised reviews, are under review.) startups.hackernoon.com The will announce the winners per region in their respective cities. Startups Winners Announcement Series Apparently, South America startups did incredibly well in that regard. With so many, until now, uncrowned jewels, it’s time we present to you... * drumroll* 🥳 The South America Startups of the Year Winners! Santiago, Chile Chile is known for being the most stable country to do business in Latin America, ranking 13th in The Economist’s Business Environment Index. Moreover, according to the Global Innovation Index, Chile ranks first in Latin America for innovation and is recognised as Chilean Silicon Valley with Santiago being the central city. The winner is…. QCObjects It is the 1st world class open-source framework made in Latin-America. São Paulo, Brazil And the winner of Brazil’s vibrant financial center is... Innvo Digital Their mission is to create the best ecosystem for a technology professional to work and undertake while sharing it with our customers and society. São Carlos The absolute leader of Sao Carlos seems to be: Predify Predify is an online software for optimizing pricing proccess and improving profits with AI and Big Data Analytics. Belo Horizonte, Brazil With a more than noble goal, Belo Horizone’s winner is: CM Tecnologia CM Tecnologia is an online scheduling system for healthcare providers in Brazil. Porto Alegre, Brazil With the focus on data protection, Porto Alegre, Brazil’s winner is…. Privacy Tools Privacy compliance platform, based on AI/Blockchain, which helps global companies to keep compliant with the data protection requirements. Brasil, Brazil With the focus on EdTech, Brasil is bringing us: Awari Awari is a YC-W21 company focusing on education for the Tech Industry. The company is growing at a fast pace and has gathered experts from all leading tech companies into a full education experience to prepare the next cohort of tech talent. Quito The capital of Ecuador, and also the closest capital to the actual equator, as the winner brings us: Agrodemanda The most comprehensive agricultural directory in Ecuador. Rio De Janeiro, Brazil Rio de Janeiro has more than 300 startups and is ranked 3rd in Brazil in terms of startup ecosystem development. The city is famous for the startups in the spheres of education, energy & environment and foodtech. Their winner is…. Bybrand Bybrand is the simplest way to save time and avoid frustration when managing your employee's email signatures. Buenos Aires, Argentina Buenos Aires, Argentina is not only the cosmopolitan capital with a vibrant history. It’s also Latin America’s most important port. Which makes their winner actually a very logical choice. Please meet: Liftit Liftit is the leading technology platform to automate and execute last-mile truck deliveries across Latin America. Curitiba, Brazil With a more noble mission and sustainability in mind, Curitiba, Brazil, as the winner brings us... Discrepante is the marketplace for a more human and sustainable economy Discrepante.com Florianópolis, Brazil Would you really be surprised one of the Brazil’s winners is related to football training? We neither. Please meet... Fútbol Fit Club Football FitClub® is a fitness training firm that gives fitness training to improve like a professional football player. Medellín, Colombia And the first Colombian Startup Winner is is a data intelligence solution powered by a high quality team. Meet... LogComex Market intelligence for international trade in Latin America Montevideo, Uruguay The host of inaugural FIFA world cup of 1930 comes through when it comes to innovation even in 2021. I’d like to introduce you to: Drop Technologies First electronic hand antiperspirant device Lima, Peru Lima, Peru, has in 2021 delivered some amazing results when it comes to blockchain technology. Their winner is very well deserved: RSK Labs RSK is the first open-source smart contract platform São Carlos Do Pinhal Well this is a unique case. The absolute unanimous winner of São Carlos Do Pinhal is: brain4care brain4care solution enables monitoring intracranial compliance noninvasively anywhere Blumenau, Brazil We’re sensing a theme here. Another stellar EdTech winner is coming from Blumenau, Brazil. Please meet... Uniasselvi Uniasselvi is a Brazilian distance-learning company that offers more than 60 undergraduate and postgraduate courses, in person and distance. Bogotá, Colombia Startups of Bogotá, Colombia definitely showed they’re not to be underestimated. With a very noble mission, let me introduce you to: Risü Risü is an online platform that links online consumption to donation to social institutions. Campina, Brazil If there’s one typo of business we’d single out as taking the biggest hit out of the pandemic, it would have to be small businesses. Thankfully, the winner of Campina, Brazil, operates with small businesses in mind Superlógica Tecnologias Ltda. Superlogica is a management system company created for small service businesses. Cerqueira César, Brazil Swooping half the points from the entire City, this year’s winners of Cerqueira César are InfoPrice INFOPRICE is a business intelligence company focused on physical retail pricing. Governador Valadares, Brazil The same can be said for the winners here. Let’s hear it for: Grupo KPG Saas, Payment, Manufacture, Pharmaceutical, E-commerce, Marketplace, Logistics Caxias Do Sul Known for wine making and Italian cultural influence, Caxias Do Sul brings as an interesting winner. Studio 360 Studio 360 is a proptech focused on easing the purchase experience for real state companies, brokers, and costumers. Sorocaba From Sorocaba, we have an interesting concept coming. Looking forward to seeing it further develop. Let’s meet: Quinto Quinto is a social network that represents the collective opinion of society—to help democracy evolve through technology Viña Del Mar To be a venue-oriented business and survive through the pandemic definitely deserves some recognition. In the name of that, let’s meet: SonicPollen SonicPollen, based in Chile, is a web-based booking platform that connects bands with venues and organizers. Lages Learn more about high-growth startups in Lages, South America. and the winner is…. Qualiall Qualiall develops technologies for training in operational processes such as work security, equipment maintenance, and more. Córdoba, Argentina Another gem from Argentina brings us unique agricultural solutions. Please meet: Kilimo Kilimo is a Big Data solution for water management in agriculture. São José Dos Campos, Brazil Another great agricultural solution comes this time from Brasil. Meet São José Dos Campos Startup winner: TerraMagna TerraMagna is a fintech company that focuses on risk mitigation for agribusinesses. São Leopoldo, Brazil Event-oriented businesses that have survived in the previous years should definitely bottle their perseverance and start selling it. One of those is definitely this winner: Wedy Wedy offers a one-stop-social marketplace for weddings. Pelotas, Brazil Medical scheduling platforms are definitely something we need to see more of. So glad Pelotos winner comes from this particular niche. Fácil Consulta Fácil Consulta is a booking platform that allows people to schedule an appointment with a Specialist Physician in their area. Santa Maria Could you believe how versatile the startups of South America are when we are only now coming across a game development studio? Let’s meet them Imgnation Studios Imgnation Studios is a game development studio that focuses on virtual reality. Asunción, Paraguay A FinTech solution coming from Paraguay. Meet Asunción Startup of the Year winner Vision Banco Vision Banco is a solid and growing financial institution serving the financial needs of the micro, small and medium enterprises. Caracas Venezualan food delivery app that seemed to have your heart. Meet Caracas Startup of the Year winner Yummy Inc. First Food Delivery App in Venezuela Recife A suitable combo between gaming and education, Recife Startup of the Year winner brings revolutionary solutions. Let’s meet them. Joy Street Joy Street offers develops video games focused on educational needs. Rosario, Argentina The winner of Rosario Startup of the Year award for 2021 is... Gbot Gbot is an autonomous robot that controls weeds without using agrochemicals. We also collect data in fields and generate precision maps. Vila Olímpia, Brazil The winner of Vila Olímpia Startup of the Year award for 2021 is... Seekr Seekr operates in the Information Technology sector, providing tools for managing and monitoring of brands. Barueri The winner of Barueri Startup of the Year award for 2021 is.... Glic Brazilian mhealth (web/app) platform for diabetes management Brasília The winner of Brasília Startup of the Year award for 2021 is... Ticies Ticies is a social network that helps people plan where to go with their friends, relatives and acquaintances, in all cities of the world. Juiz De Fora The winner of Juiz De Fora Startup of the Year award for 2021 is... Qranio Qranio is a gamified mobile learning platform for enterprises that rewards learning and stimulates users to engage with educational content. La Paz The winner of La Paz Startup of the Year award for 2021 is... Jukumari Advice 360 photo based market place for responsible tour operators Temuco The winner of Temuco Startup of the Year award for 2021 is... GoFeels GoFeels is the first independent hospitality network in the world. We promote collaborative work among hotels around the world. Vitacura The winner of Vitacura Startup of the Year award for 2021 is... MeatMe MeatMe delivers meats and accessories to have a culinary experience. Barranquilla The winner of Barranquilla Startup of the Year award for 2021 is... Mandaos Mandaos is a digital platform that connects companies and people with a network of independent messengers Ceará The winner of Ceará Startup of the Year award for 2021 is... Caroá Caroá is a cooperative that sells 34 varieties of vegetables, organic fruits, and vegetables. Chapecó The winner of Chapecó Startup of the Year award for 2021 is... HortiAgro HortiAgro is a seed and fertilizer market. Chile Chico The winner of Chile Chico Startup of the Year award for 2021 is... Gleengo Gleengo connects children with their favorite toys, through a tiny device and an application based on text-to-voice. Goiânia The winner of Goiânia Startup of the Year award for 2021 is... Auvo Auvo is an external teams management software. Itá The winner of Itá Startup of the Year award for 2021 is... TISSUELAB Tissuelab is a research and development center focused on biotechnology, and systems for reconstructive musculoskeletal surgery. Jardim Paulista The winner of Jardim Paulista Startup of the Year award for 2021 is... DiviCom DiviCom is a digital video networking company that designs, integrates, and markets complete systems. João Pessoa The winner of João Pessoa Startup of the Year award for 2021 is... YupiPlay YupiPlay develops and offers an educational gaming platform. La Reina The winner of La Reina Startup of the Year award for 2021 is... INTI-TECH INTI-TECH is the fastest growing renewable energy in Chile and the world's leading unconventional source. Leme The winner of Leme Startup of the Year award for 2021 is... EcoStart EcoStart focuses on manufacturing sustainable electric bicycles, fans, and accessories. Loja The winner of Loja Startup of the Year award for 2021 is... Enerwi Corporation Keeping people connected and secured through wireless charging novel solutions Manizales The winner of Manizales Startup of the Year award for 2021 is... Porter Metrics Porter Metrics has developed an automated solution for generating social media reports in minutes. Nova Lima The winner of Nova Lima Startup of the Year award for 2021 is... Biomimetic Solutions Biomimetic Solutions is an innovative tissue engineering company. Paraná The winner of Paraná Startup of the Year award for 2021 is... Laura Laura is a provider of artificial intelligence and predictive analytics platform for hospitala and clinics to prevent damage & reduce costs. Salvador The winner of Salvador Startup of the Year award for 2021 is... Sanar Sanar is a platform that focuses on being the doctor's guide and support, offering specialized content that helps in their development. Santa Catarina The winner of Santa Catarina Startup of the Year award for 2021 is... DrPOCKET Sunchales The winner of Sunchales Startup of the Year award for 2021 is... Eolo Pharma Eolo Pharma focuses on developing drugs targeting the molecular and cellular basis of inflammation-related diseases Valparaiso The winner of Valparaiso Startup of the Year award for 2021 is... Invitta Invitta transforms plastic waste into a high-performance construction material for manufacturing sustainable urban furniture. Vila Velha The winner of Vila Velha Startup of the Year award for 2021 is... OneGrid OneGrid is a developer of hardware and software solutions focused on energy management. Indaiatuba The winner of Indaiatuba Startup of the Year award for 2021 is... DWUL Energy Renewable Energy Campinas, Brazil The winner of Campinas Startup of the Year award for 2021 is... Ativy Ativy is an IT company specialized in cloud computing, data centers, IT outsourcing, service desk, and IT management. Las Condes, Chile The winner of Las Condes Startup of the Year award for 2021 is... # MuvPass Subscription services that allows it's users unlimited access to fitness classes in the best gyms and studios in Latin America. Pinheiros, Brazil The winner of Pinheiros Startup of the Year award for 2021 is... GuiaBolso GuiaBolso is a personal finance platform that empowers people to take control of financial well-being. Rio, Brazil The winner of Rio Startup of the Year award for 2021 is... EmCasa EmCasa is a vertically-integrated platform that helps customers buy and sell a home in Latin America, starting in Brazil. Guayaquil The winner of Guayaquil Startup of the Year award for 2021 is... Sabroso Online platform for LatAm's enterprises to order low-cost meals Jundiaí The winner of Jundiaí Startup of the Year award for 2021 is... Sintecsys Sintecsys offers a fast and effective detection, reducing losses and costs with fire brigades. Minas Gerais The winner of Minas Gerais Startup of the Year award for 2021 is... Rizoflora Biotechnology Rizoflora Biotechnology is a producer of biological product designed for nematodes control. São Caetano Do Sul The winner of São Caetano Do Sul Startup of the Year award for 2021 is... Wevo 1 iPaaS in Latam - Enabling companies to be truly digital companies with APIs, systems and data integrated into a single platform Canoas The winner of Canoas Startup of the Year award for 2021 is... ContaÁgil ContaÁgil facilitates and reduces bureaucracy in accounting routines of companies. Chile The winner of Chile Startup of the Year award for 2021 is... Unight Unight is the future of nightlife social media. Israelândia The winner of Israelândia Startup of the Year award for 2021 is... Matchpool Matchpool is a platform that creates human connections. La Plata The winner of La Plata Startup of the Year award for 2021 is... Pixivus Pixivus offers a community-based application that enables its users to collect, store, and share pictures of events. Novo Hamburgo The winner of Novo Hamburgo Startup of the Year award for 2021 is... Devorando Devorando offers an online food ordering system and menus available in restaurants based in Brazil. Pernambuco The winner of Pernambuco Startup of the Year award for 2021 is... Redu Redu is a distant learning platform which is built on a social networking structure. Providencia The winner of Providencia Startup of the Year award for 2021 is... # TrainFES TrainFES is a medical Devices for the rehabilitation of people with paralysis. Ribeirão Prêto The winner of Ribeirão Prêto Startup of the Year award for 2021 is... AllyHub Ally is a sales distribution channel technology that connects Schools and Service Providers with Education Agencies. Santa Cruz De La Sierra The winner of Santa Cruz De La Sierra Startup of the Year award for 2021 is... Mobi Latam Mobi Latam is a clean energy startup that focuses on transportation systems based on electric mobility. Santana De Parnaíba The winner of Santana De Parnaíba Startup of the Year award for 2021 is... MercadoLivre.com is an e-commerce technology company providing solutions to individuals and companies buying, selling, and more online. MercandoLivre.com More Information If you’re a winner, please answer ! If you’re a reader, participant, just a curious individual, consider answering one of our interviews . this interview here Read the FAQs about or . Startups here here To see all of the winners you may visit , pick any city and view the name that appears at the top. this site If you’re interested in partnering with us, we invite you to look through some of these or reach out to our business department. unique sponsorship options Perhaps creating your very own tickles your fancy or maybe you have a whole new idea for how we can partner! writing contest Thank you to all of our sponsors! We truly appreciate your contribution to the tech world and thus the future! The Startups Awards are sponsored by: , , , , , , , , , , Blockster Brex FreeCodeCamp LaunchDarkly Coil Udacity Udemy Vercel Asia Pacific Transgender Network Bybit Everscale Network This post was written/compiled by Shreya Kundu and Katarina Andrejević! If you have any questions or concerns or would like to report a discrepancy please email ellen@hackernoon.com.

Meet the Winners of Startups in South America

Today we are announcing beta test of , a bandwidth sharing solution. It is a distributed VPN, built on top of the Cellframe blockchain framework. Our mission is to build a decentralized privacy network, which can literally serve as a personal spacesuit for everyone accessing the Internet. KelVPN KELVPN is a decentralized VPN secured with quantum-safe encryption. Anyone can launch a node or use the network for free similar to torrenting applied to your Internet channel. Note, that it is and (the source code can be found ). free to use an open-source project here Motivation Today, Internet services will ask us to lose privacy to gain access to news, entertainment, and social interaction. A vast number of 3rd parties analyze your web traffic to target your ads or, even worse, access your accounts. The governments decide what will be available for you, and what is not, what is right and what is wrong. The VPN encrypts data and disables the ability of 3 parties to collect personal information based on the user’s IP address. However, the question arises — which VPN service is worth using and which not. Before choosing one, you need to know some facts: As the VPN acts as an Internet provider, it means that they see all your unencrypted data (or logs). Many VPNs collect this data and sell it; VPN services are constantly faced with leaks and hacks. For example, see the last NordVPN hack. A lot of VPN services are built on an outdated technology stack with a large number of known vulnerabilities. If you want to learn more about problems of the Internet freedom and VPNs, check out . this article Users are motivated to launch and maintain output nodes due to economic mechanisms implemented into the network design. However, nodes can be launched by anyone, including VPN providers already operating in the market. In the future, we assume that the network will act as an integration tool for VPN providers, offering high connection speed and a wide selection of locations of output servers without tracking and logging. It is important to note, that the node holder creates a whitelist of the resources to which he wants to allow access via his node. One of the main features of the network is that acceptance of payments and traffic redirection is spread between completely different network actors. This point allows us to have a simple scheme to use the service for ordinary “not-geek people” (login, password, payment by card), and at the same time, it prevents nodes/servers from identifying traffic of a specific user. How does it work? BETA TEST INSTRUCTIONS At first, you need to register on the website — kelvpn.com and click the confirmation link in you e-mail. Then, join our Telegram group for KELVPN beta-testers: https://t.me/kelvpnbeta Download the application: https://kelvpn.com/download/ If you need detailed instruction, check this page: https://kelvpn.com/installation-guide/ Where can you find log files; https://medium.com/@cellframe/kelvpn-where-to-find-log-files-linux-win-macos-c40f146b0fc4 Tech Features We developed KELVPN to provide enhanced privacy and security as well as connection speed in comparison with traditional VPNs. Note please that now service is completely free, payments will appear only after mainnet launch. Our primary technology features: VPN client and server based on its original code: it is not a fork of OpenVPN or another similar product; We do not use IPSec (IP tunneling) for connection, partly because of . We use our own DAP protocol instead (Decentralized Application Protocol), and, according to current observations, it can provide access to blocked content even in China. If you are a Chinese user, we kindly promise you to share your own experience with our team; CVE-2019–14899 Private implementation of post-quantum cryptography signatures — Crystal Dilithium, Tesla and BLISS, public key — MSRLN; Traffic is anonymous; moreover, the determination of the source of traffic or related information about it is significantly hindered; For cypherpunk enthusiasts: we will add payments based on the ZK-SNARK post-quantum zero-disclosure protocol. It will allow you to pay for the services and receive rewards anonymously ; We implemented an original checking system to conduct settlements between users and service providers; For users who just need a secure “one-click” VPN connection, there is an option to pay using bank cards and popular cryptocurrencies — BTC / ETH (note - now service is completely free, payments will appear only in main net); Additionally, there is a feature, which is called a Smart traffic routing algorithm. It allows you to make requests to the web (and transfer data) using the most efficient way possible (still in development). We hope, that appearance of decentralized private networks (dVPNs) will make the Internet safer and more private. So, we invite all of you to participate in this beta test and share your thoughts with us. Disclaimer: I have a vested interest in Cellframe, taking the Head of Research position in the company. The dVPN project KELVPN is a subsidiary project of Cellframe.

Invitation Inside: Beta Test A FREE and Open Source Decentralized VPN

Disclaimer: I am not sponsored by anyway from Microsoft's Azure Team. If you are a security or , today is a very good day for you. researcher expert Microsoft launched the Azure Security Lab — An environment designed to enable security researchers and experts to test and examine the security of Azure without causing danger or risk to any of Microsoft’s customers. The main idea from this cloud-based environment is to make security researchers find potential flaws in the Azure cloud computing platform. A group of security individuals will be invited to simulate the behavior of possible hackers within the customer-safe environment. Isolation Capabilities What’s interesting about the which were built within the Microsoft’s Azure Security Lab is the fact that researchers and experts will be able to exploit Azure vulnerabilities — to see the actual results of an attack designed to abuse them. isolation capabilities As well as offering a secure testing space, the lab program will enable participating researchers to engage directly with Microsoft Azure security experts.”  (Kymberlee Price) —Microsoft Security Community and Partner Engagement Manager The individuals who will be part of the program can take part in different quarterly-based campaigns concentrated on targeted attacks and some added incentives. Microsoft is always ensuring that its cloud is secure and safe from modern threats, and they want to make sure that the researchers will have stable incentives. — They are doubling the top rewards for finding security flaws in Azure to . $40,000 Researchers which will be invited to the Azure Security Lab “may attempt the scenario-based challenges with top awards of $300,000” — (Kymberlee Price) In a matter of fact, Microsoft paid around dollars in bounty rewards in the last 12 months. And that shows how much appreciation and recognition they have for the security researchers and experts. 4.4M That also shows how much Microsoft cares about fixing any security flaws related to Azure before it gets into public or in the wrong hands.

An Invitation to Hack Microsoft’s Azure Security Lab.

The immortal name of Kepler

THE GEOTRUPES: THE PUBLIC HEALTH

Do you identify yourself as a developer advocate? Are you confident that your skills are being fully utilized in your current role? OR, Do you ever feel like your work requires more skills than what you currently possess? relations (DevRel, in short), both as a field and for those working within it, is currently facing a significant identity crisis. There is little to no standardization across various aspects of the role, from the type of work being done, to the required competencies, and even to the ideal career ladder. Developer This blog presents a somber view of the identity crisis currently plaguing DevRel. I conclude the blog with one action item YOU can take before irreparable damage is done to the very essence of our field’s identity. Forming the identity December 9, 1968. Douglas Engelbart took to the stage to perform what would become known as the . Little did the audience know that they were about to witness a demonstration that would forever change the course of computing history. “Mother of All Demos” Engelbart’s presentation was not just a showcase of his technological innovations, but it was also an invitation for developers to collaborate with him in advancing the field of human-computer interaction. Many credit Engelbart for first planting the seed of technology evangelism. However, is more widely known to pioneer the role of technology evangelist as the first successful one, promoting the Macintosh in the 1980s through his passionate speeches, demonstrations, and events. Guy Kawasaki Apple Around 2012-13, companies like EngineYard, Twilio, SendGrid, and New Relic took DevRel to the mainstream by investing heavily in their DevRel programs and reaching their developers from a community-first approach. Rather than traditional marketing materials, these companies had engineers presenting technical talks at meetups and conferences. Battling for an identity Long before I had the title of developer advocate, I was delivering talks, hosting meetups, and writing technical blogs on my own time. I was doing this out of joy and could never imagine that I could do this full-time (and get paid to do so). As a full-time doing the “DevRel thing” on the side, I didn’t have an identity crisis. I was just another software engineer who was active in writing and public speaking. When I started to do DevRel full-time, I asked myself “How valuable and visible is my work?”. Check out what Rachel has to say about the value of tech writing: software engineer https://twitter.com/rachelnabors/status/1647779097702199296?s=20&embedable=true https://twitter.com/rachelnabors/status/1647779097702199296?s=20&embedable=true This can be very much relatable to the perceived value of DevRel. https://twitter.com/rachelnabors/status/1647780297780641802?s=20&embedable=true It’s a for anyone in DevRel. Please bookmark! golden thread When I started my first official DevRel role at IBM, the answer to “What do you do at IBM?” never ended in one line as developer advocacy was new to most folks. I was tired of explaining my role every time so I . If you think that something clever like “I help developers to succeed” or “I educate developers on $someTechnology” would work, please try it out on someone who never heard of developer relations and then ask them back if they understood what you do from that clever one-liner. wrote a blog to explain How did we arrive at this point? Surprisingly enough… it’s because DevRel became highly successful! Seeing the massive success of DevRel programs at companies like Twilio and HashiCorp, other companies wanted to replicate. However, simply copying their models does not guarantee success. In fact, many tech companies that attempted to do so ended up failing in their DevRel programs. Without insider knowledge, here’s my calculated guess on the “why”: DevRel programs require a genuine commitment to developers and their needs. This means investing in resources like documentation, support channels, and events, as well as taking the time to engage with the developer community. Many companies see DevRel as an afterthought or a checkbox item, rather than a core part of their business strategy. Lack of genuine commitment: : Developers have a unique mindset and approach to problem-solving. They value tools that are easy to use, well-documented, and flexible. Companies that fail to understand this mindset may develop tools and resources that are too complex or too restrictive, which can turn developers off. Even the best DevRel team won’t be able to shine a poor product. Poor understanding of the developer mindset Developers are a discerning audience, and they can quickly sniff out inauthenticity. Companies that lack trust with the developer community, perhaps because of a history of closed-source practices or a lack of transparency, may struggle to build meaningful relationships with developers. Imagine that you (a developer advocate) went above and beyond on a developer event. You delivered a talk, spent hours on booth duties, and talked to a bunch of developers about the behind your product. You write a 9 page trip report with all the details and the CEO comes to you right after the event asking for an ROI. It’s extremely easy to lose the trust of the community as well as the trust of your own DevRel team. Lack of trust: technology Building a strong DevRel program requires a significant investment of time, money, and people. Companies that try to cut corners or skimp on resources may find that their DevRel efforts fall short. Sure, you can hire 3 junior folks to form a DevRel team but without senior people in the team to groom them, they’ll burn out fast with trying to do 10 things at a time and battling for an identity. Insufficient resources: Even with the best intentions and resources, DevRel programs can fail if they are poorly executed. This might include a lack of follow-through on promises, inconsistent messaging, or an inability to respond to developer feedback in a timely manner. Poor execution: Engineering? Marketing? Product? Office of CTO? Oh no! Not “where should DevRel sit” question again 🤬 An engineer typically works under the Engineering org, while an SDR works in Sales, and a marketing analyst works in Marketing. But where does a developer advocate fit in? Many of them are engineers by trade, work closely with the product team, (oftentimes) report to the marketing department, and can be great allies for sales reps without directly selling the product. Karin recently asked this same question which received . In these responses, people had eight different opinions on where DevRel should sit - from some flavors of “it depends” to “DevRel as a separate org” to “sales”. Out of all 31 responses, I share the same view as : 31 responses on Twitter Jim Bennett It’s such a cross functional org that there is no real right answer. Done well it’s such a strong collaboration across all the orgs that it should have access to marketing budget as well as product teams. Just not sales - it should never be tied to revenue. Had I responded to that thread, here would be my corollary to Jim’s response: Developer relations (DevRel), when done right, acts as a metaphorical glue among cross-functional teams, similar to the . DevRel, like the gold in Kintsugi, repairs fractured relationships or creates non-existing relationships between an organization and its target developer audience. It creates an environment based on authenticity and trust, without a direct purpose of “selling no matter what”. Japanese art of Kintsugi But is DevRel really a golden solution for everyone? Does every organization have the capacity to use the power of DevRel? The real cost of identity crisis Here’s a CEO asking if developer advocacy is a good idea or not. Here’s a programmer with ~40K Twitter followers who does not trust developer advocates because this person feels that developer advocates are just pitching people for their employers instead of people really helping developers. Here’s a company pitting DevRel teams against each other without even taking their consent. They have since taken down the post due to backlash. At the core of this confusion, there are two questions: What is DevRel? Why are we paying them? If we (the DevRel community) cannot have a unified answer to the first question, more and more people will question the effectiveness of DevRel. I don’t know about you but I’ve seen more than enough “And the entire DevRel team was let go” posts in the last few months. In a weak economy, you need a strong justification for the second question to save your job. Have we forgotten how to be engineers? I live in Canada so I’m aware that the term “engineer” has a special meaning in some places that is regulated by local engineering associations. However, my use of the term “engineer” refers to anyone who has professionally built software and hence, (software) engineer. This includes a wide variety of roles such as developers, SysAdmins, DBAs, Solution Architects, etc. It has nothing to do with your path to becoming a software engineer. Whether you’re a ComSci Ph.D. or a bootcamp grad, you possess a certain skillset that is common to expect from a majority of other software engineers. You know how to use version control, read a piece of code, write and debug code, and so on. In the last 10 years, the identity of DevRel has become more convoluted. When I started at IBM in 2014, there were very few developer advocates in the industry (compared to now). A developer advocate would be someone with decades (not years) of engineering experience who chose not to go the management or principal engineer route. They wanted to teach and share their experience. One of the common complaints DevRel folks have is that we don’t get a seat at the table in terms of product development and roadmap. Your peers at product or engineering will likely respect product feedback coming from an engineer than from someone who has very little to do with coding in their day-to-day job. Does it mean a developer advocate needs to regularly write code that runs in production? No! and are two extremes. At the bare minimum, you should be comfortable writing code samples and you should do that regularly as part of your job. “I know how to code and I’ll do it when needed (interpreted as )” is a dangerous mindset for a developer advocate. Zero coding writing production code daily never You aren’t gatekeeping… are you? When I express my view on developer advocates needing to be highly technical, I usually get three types of questions/comments: What about developer advocates who are more community-focused? : A developer advocate is the default role that comes to mind when people think about DevRel. If you’re a series-A startup and can only afford to have one person on your DevRel team, it’s likely that you’ll hire a developer advocate. This is why DevRel and developer advocate are often used interchangeably, even though one is a subset of the other. My response Out of the 3Cs (code, content, community), what % of code and technical content are you producing as a developer advocate? If the answer is “zero” or “very little”, you’re confusing developer advocates with community managers. A community manager is a super important role. At smaller companies, a developer advocate might be doing community management on top of their advocacy work. But and come first for a developer advocate, with work as a nice-to-have. code technical content community Are you trying to gatekeep? Not really; I’m simply sharing my opinions on DevRel ( ). A question back at you: can you maintain quality of anything without setting some level of standards? From a software engineer to a sales rep, there is clear and job description and expectations for every single role in tech industry; except DevRel! Most of what I’m saying have been said many times in the past by well-respected DevRel leaders. My response: on my personal blog unified But.. I have empathy for developers. Isn’t that enough? My response: Having empathy is important but empathy will not help you become a strong develper advocate. How does one cultivate empathy in the first place? Tim Berglund, a respected figure in DevRel and one of the best developer advocates out there, points out that genuine empathy for developers is challenging to achieve if you have never been a developer yourself. It’s almost impossible to truly understand their experiences and struggles without a background in engineering or coding. alone Tim goes on to explain that developers worldwide, regardless of spoken language, share a common dialect and inside jokes that only fellow developers can comprehend. This shared language and understanding of the developer’s world can only be acquired through years spent behind a keyboard, earning a livelihood by writing code. It is by going through similar challenges and experiences that one can truly develop the empathy necessary to connect with other developers. DevRel is NOT influencer marketing Once I had a recruiter reach out who was looking for a DevRel superstar with a certain Twitter follower count as part of the required skills on the job description. I was about to write this section and then heard Tim Berglund craft the same message perfectly. Listen to what Tim has to say about the influencer path vs. the traditional DevRel path ⤵️ https://www.youtube.com/live/9OmURvI9gwo?feature=share&embedable=true You’re a developer advocate… what’s next? Around 2013-14, some of my IBM colleagues retired as developer advocates. This is after they became a developer advocate after working as a senior engineer for 20+ years. I wrote before that . In present days, some companies are hiring junior folks as a developer advocate (totally not to save on 💰) and then they are not providing them a DevRel career path to grow. developer advocacy is not an entry-level role If you’re a solo developer advocate, what does a promotion look like for you? If you’re manager of a DevRel team, do you have a defined career ladder at your company? At what point in your DevRel career do you reach a plateau, where staying in a DevRel role no longer offers further growth opportunities? Scanning the internet, I found with publicly posted DevRel career paths. Besides these four companies, I know a few more with defined career ladders for DevRel individual contributor (IC) but none for DevRel managers. From DevRel-ladders site: four companies Often one of the hardest challenges in Developer Relations is . Clarity around goals, metrics, place within the organization, but most importantly clarity about your career path. clarity When your DevRel team doesn’t have clarity, they’ll face an identity crisis and that’s the shortest path to burnout. But… there is hope If you’ve managed to read this far, thank you for your patience! There are three key things YOU can focus on in order to revive the lost identity of developer relations. If you’re a DevRel IC, focus on: Technical expertise Authenticity Optics You, as a developer advocate, need to showcase the technical expertise which is the foundation of helping your developers succeed. You have to do that in an authentic way and not treat every community member as a new lead in the marketing funnel. Besides doing the work, you have to be intentional in conveying the value of your work within your company. This is where the optics comes in. If you manage a DevRel team, focus on: Exec buy-in DevRel metrics Avoiding burn-outs Your exec team must understand the value of developer relations they hire the first developer advocate and they should be transparent in their support for DevRel. If you are in a difficult spot where you have to convince the leadership on DevRel ROI, understand what metrics are important for the exec team and find a direct/semi-direct relation with DevRel metrics. before Most people working in DevRel are eager to help and often find it challenging to say “no”. When this eagerness is coupled with a lack of clarity and clear expectations, it becomes the primary cause of DevRel burnout. It is crucial to prioritize the well-being of your team and foster a sense of psychological safety within the organization. My hope from this blog is to inspire you, the reader, to revive the lost identity of developer relations and help developers succeed. Remember, DevRel is the only team at your company that can speak the engineer’s language, provide regular feedback to the product team, function as a marketing team, and grow the community as the face of your company. Also published here.

Identity Crisis: A Story of DevRel's Journey

Sales reps are trying to sell their products or services to prospective leads consistently. To establish a connection with these leads, sales representatives can either rely on marketing teams to deliver inbound leads or they can find prospects through cold calling, , and texting (SMS). cold emails Add multi-channel outreach, and you can maximize the reach to your target audience by showing up on different platforms. Multi-channel outreaches usually lead to an increase in ROI by an average of 25%. is one of the cold outreach software, which helps you not only send cold emails but also connect with your target audience via LinkedIn. Lemlist How can a multi-channel outbound sequence facilitate your SaaS growth? Fundamentally, using multiple communication channels to reach out to prospects increases your chances of connecting with them. Here are some further reasons why you should not ignore multichannel outreaches. Using multiple channels enables us to communicate with decision-makers in their desired way and gives us more opportunities. Broader, more accurate reach – Multi-channel sales outreach gives data on where prospects are most engaged and suggest the channels that need an upgrade or change. Actionable analytics (and customer insights) – Utilizing the multichannel marketing approach, you may take advantage of different channels’ capabilities while identifying those circumstances where it falls short. Take advantage of the capabilities diverse channels have to offer – One of the major advantages is how each channel works together throughout a single campaign. For instance, you can send emails to leads you connect with on LinkedIn and establish the context of the conversation without much hassle. Utilize multiple channels to engage with a single lead – What is ? Lemlist Lemlist is an AI-powered tool that allows you to automate outreach campaigns and create highly personalised email campaigns. You may segment your audience, customise your emails, and monitor your performance with Lemlist to see what’s working. It functions as a sales engagement platform that automates follow-ups for you. As a result, you can concentrate on your primary sales activities while leaving the follow-ups to Lemlist. email marketing Lemlist not only helps you to create a relationship with your target audience on various platforms, but also guides you to generate leads across several channels, including LinkedIn, cold email, and cold calls. In the process, it enables you to grow your LinkedIn network and transform your profile into a lead-generation tool as well. How to build a multi-channel outbound sequence using Lemlist? In this article, we are going to make your life a bit easier by demonstrating how you can create an outbound sequence in multiple channels by using Lemlist and reach a wider range of your target audience! 1. Defining Your Target Audience The first step towards defining your target audience is to create an Idea Customer Profile (ICP). ICP is a hypothetical description of the kind of organisation that would benefit most from your products or services. Giving your consumers greater value will increase the value you receive in return. Here are some ideas for how to make your company’s ICP as relatable as possible: Try to include customers who contribute the most revenue, receive the greatest value from you, and have been loyal to you for the longest. These are the kinds of customers you should search for more frequently. A. Make a list of your top customers – Attempt to learn the fundamentals of their business, such as its industry, size, and revenue. Then try to dive deep by understanding their social characteristics and if they have added any new features to their solutions. You can also conduct a call or interview to learn more about them if you require more in-depth information. B. Explore their attributes – Look for patterns among your best clients that are repeated from one account to another. These qualities are the ones you should look for in potential new clients to make sure they turn out to be your best customers as well. C. Identify the common characteristics – The above steps were overall research on what kind of company you want to acquire as your customer. However, that is not enough. You need to dive deep into the persona of the individual or buyer in the company who is going to opt for your solution. A buyer persona is a thorough profile of a member of your target audience. While fictional, it is based on extensive study and can help to enhance your outreach personalization. Let’s see some quick steps on how you can create this! undefined Try to pinpoint the professional background (job title, job role, etc.), demographics (location, age, etc.) and interests of the buyer that you are trying to target. You can easily get such information from the LinkedIn Profile of your ideal buyers, or the information from your website’s google analytics account. [ ] Buyer profile – How to find the professional background of your ideal buyer? undefined After you know the precise objectives of your target, you can provide them with a unique value by explaining how your product will help them reach those objectives. This may be determined by looking at their LinkedIn comments and reviews, the queries they post in the social media groups they are a part of, etc. [ ] Know the objectives and goals of your buyer – undefined Once you know the type of content, social media platform, or outbound technique your target customer is most responsive to, you may reach out to them there, increasing the likelihood that they will respond. On your website, you can monitor their behaviour to learn what drove them to make a purchase. [ ] How did they learn about you and choose to acquire your solution? – [ ] undefined It’s crucial to know what might prevent your target market from buying your product. This will enable you to anticipate their objections and persuade them to set aside their concerns in order to try your product. What might prevent them from buying your solution? – Creating tiers for your buyer personas is the final stage in defining your target audience. This stage is essential because it enables you to determine which objectives will yield the greatest profits and where you should concentrate your efforts. These tiers can be used to determine where to focus your personalization and lead-generating efforts. 2. How to Build a Lead List that You will Target in Your Outbound Sequence? After you have defined your target audience, you can make a list of the people whom you would like to reach out to through your outbound sequence. This will not only make you more efficient at work, but a smart and targeted lead list is essential to your outbound sales process. Your sales pipeline is built on this lead list. A lot of your valuable time will be used up manually creating this lead list. Hence, in order to assist you, we will cover the top 3 tools that will enable you to create these lead lists in just a few minutes! Apollo is a comprehensive sales intelligence and engagement tool for SaaS companies that equip firms with all they need to prospect, enrich leads, and connect with potential clients effectively. Apollo makes it simple to centralise your sales efforts and prevent tool exhaustion. A good value for money is also obtained with this tool. With 250 million (and increasing) contacts, it also boasts the largest lead database among all sales lead creation solutions. You may also add a lot more information to your existing lead data (from CRM, marketing platforms, etc.) as well as generate new lead lists here with just one click. Apollo usually provides valid work emails for ~75% of the leads that you identify in their filters. – Apollo With information from over 100 million business contacts and 15 million enterprises, Lusha is a powerful lead-generation tool. The platform also has tools that can help you convert leads into customers, such as enriched data for more precise sales outreach.  Lusha is a fantastic option for mid-market enterprises wanting to build their operations by increasing their sales pipeline because of its extensive set of features and dedication to 85% – 90% accurate data gathering. Additionally, the Lusha platform was created with simplicity of use in mind, making it easy for sales teams to pick it up in just a few clicks. – Lusha Any professional marketer looking for new potential clients will find ZoomInfo to be a great resource. The email search engine on the platform offers extensive data on more than 150 million professionals. Additionally, marketers can be over 95% precise in their targeting of key demographics with ZoomInfo’s data enrichment technologies. The ZoomInfo platform is an advanced software that has made a name for itself as a leader in the field of sales intelligence. However, because it is a relatively complex platform, customizing and integrating it into your current processes might be somewhat challenging. – ZoomInfo 3. How to Create Your Multi-Channel Sequence using and Cold Emails? LinkedIn With Lemlist, you can integrate multiple platforms to reach out to your target audience. In this article, we will discuss how you can create a multi-channel sequence by using LinkedIn and Outbound Cold Emails. You may connect to your leads on LinkedIn directly from your Lemlist Dashboard after you’ve connected LinkedIn with your Lemlist account. You should start by going to the ‘Sequence Stage’ of the campaign you are creating or any existing campaign you wish to alter. From here, you may access your lead’s LinkedIn page and send them an invite. Step 1 - Visit and invite your leads on LinkedIn – This step gives your future messages some context, makes individuals interested in your profile if you haven’t already connected, and demonstrates that you did some preparation. But be mindful of your daily LinkedIn invite restriction of 20. Aim to get at least 20% of the connection requests accepted. If you’re falling short of it, you should upgrade your LinkedIn profile and audit the audience you are reaching out to. You can also send customised messages to your leads on LinkedIn within the “Sequence Stage” exclusively. Since you don’t really need to give much information when engaging with people on a networking platform, you can start your communication with a LinkedIn message. But if you want to share information about yourself with them, it’s advisable to leave a LinkedIn message as a follow-up to any email that you have already given. Step 2 – Send a message on LinkedIn – Also, be sure to wait 5–6 days before entering a message after sending an invite. So your potential customers have time to accept your invitation! They won’t receive your message otherwise. You can start cold emailing your leads once you have connected with them on LinkedIn. The biggest benefit of this is that you are no longer absolutely unknown to them, increasing the likelihood that they will open your emails. Step 3 – Set up cold email sequences – Another benefit of using cold emails in multichannel sequences is that you may use immense personalization, but the entire process is automated. Therefore, you’re working quickly while still attracting leads. In order for your leads to remember you, it is crucial to follow up with them using cold emails. For this reason, you should at the very least create two cold email steps. Don’t forget to keep some details in mind to prevent your emails from ending up in spam – a. Do not send more than 100 – 200 emails per week. Open rate should be more than 50%. Reply rate should at least be 10%. Lemlist will alert you when it’s time to engage with someone’s LinkedIn or Twitter post if you add a reminder to your campaign. This will enable you to establish a strong bond with your leads and win their confidence. To simplify the procedure, you could provide the link to the post, the suggestion for a remark, or the actual comment in the “Instruction” area. Step 4 – Reminders – 4. Things You Should Keep in Mind while Writing Copies for Your Cold Emails. Every cold email starts with some basic principles. But, the best writers and cold emailers master the art of catching a reader’s attention and providing value. You must conduct in-depth market research on your target audience and have a firm grasp of the essential elements of email copy in order to write a cold email that converts well. To generate interest in your solutions, you must not only make your email content interesting but also informative. With these emails, you need to demonstrate to your target audience how you are qualified to address their issues and simplify their lives. Let’s look at some crucial points that you need to bear in mind when composing these cold emails. One of the first things a receiver observes about your email is the subject line. ~50% of recipients only consider the subject line while deciding whether to open an email. As a result, your email subject line should grab the reader’s attention right away. Personalize the subject line by using the name of your recipient or the name of their company, a connection you have, a fascinating fact about them, or a particular problem that they face. And, keep it short. A. Subject Line – What persuades a reader to continue reading are the opening lines. Your introductory paragraphs need to grab the reader’s attention and facilitate interaction. More importantly, it should provide context for your main email body and explain to readers why they should care about your cold sales email/why you have reached out. Do not send cold emails without any context or observations. B. Opening Lines – The primary body of your cold email should fulfil all of your prior promises and assertions. Tell them how the observation is tied to the problem you are solving, how your plan will help them, and how it has worked in the past for other companies. Try not to include any images in the first email that you send. Showcase your value proposition, or what you can accomplish for the recipient. C. Main Body – As soon as a lead has finished reading the email’s content, you need to make it clear what they should do next: book a meeting with you, go to your landing page, read a case study, or watch a brief video. A crystal-clear call to action encourages readers to interact with your material more and drives them towards conversion. Keep in mind that each email should only contain one CTA. CTAs that are overused might confuse readers and reduce engagement. D. Call to Action – You can add some personalizations to your emails to make your potential leads feel more connected or make them more interested in opening your email. For eg: Adding their first names, company names, adding the sender’s name, etc. when you are sending the email it will automatically take the first name of your Potential Leads as mentioned in your uploaded lead list. E. Use as much Personalization as you can – You cannot cover every topic in one simple email. This is why attaching links is important so that any lead who is interested in your solution can get to know more from these links. Another purpose that these links solve is the fact that you can track the leads who are clicking on these links. This would not only help you to see who is interested in your solution but also measure which email copy is working for your leads. But make sure you are not overwhelming recipients with links. Adding too many links also lands your emails in spam. F. Add minimal links to your email body – How to Launch Campaigns on Lemlist? You can start a campaign on Lemlist in just 10 minutes. Let me guide you a bit to make this process extremely simple for you. A. Click on and upload the lead list under that you have created and added to your Lemlsit account. Remember, two campaigns cannot have the same leads. ‘Create Campaign’ ‘Leads’ B. Then set up a name for your new campaign under and check out all the other features. You can alter these according to the goals and objectives of your campaign. ‘Settings’ C. Under create your multi-channel sequence using LinkedIn and cold emails steps as explained above. ‘Sequence’ D. Under select the timezone for which you want to launch your campaign. ‘Schedule’ E. Lastly, all the emails, and check if all leads are added, sequences are in place, and personalisations and links are working. ‘Review’ F. And there you go, you are all ready to your campaign! launch How to Measure Your Performance on Lemlist? With Lemlist, you can not only create a multi-channel outbound outreach but also get feedback on how your outreach is working and if you need to make any changes or improvements.  You can also see exactly how your campaign performed and figure out what was most effective. Let’s see how this is done! Get data for each of your Email steps, LinkedIn steps, Call steps, Manual tasks, and API Call steps for your multichannel sequences. A. Per Channel Statistics – This section contains a breakdown of the stats for your sequence, allowing you to see how well each step performed. You may assess the effectiveness of your A/B testing here as well. Here, you may also keep tabs on your campaign activities, lead analysis, etc. B. Per Step Statistics – Here, you may see the negative aspects of your statistics, such as failed, bounced, and unsubscribed attempts, among others. C. Review your campaign’s negative metrics – Depending on the timeframe you select, you’ll get an overview of the activities of your various campaigns each day or each week. It lists all the actions that your leads have taken, arranged by stat (sent, opened, clicked, replied, interested). D. Receive an overview of your team’s performance – E. The best method for measuring the performance of the Lemlist campaigns is to use its . Setup webhook for events like emailsSent, emailsOpened, emailsReplied, emailsClicked, linkedinReplied, linkedinSent etc., and pipe those events to a data warehouse like Google BigQuery via pipedream or n8n. You can connect your data warehouse to a BI tool like Google Data Studio and bam! You can build all potential analytical cuts you want. webhook Interested in empowering your SDRs with a robust outbound infrastructure? Speak to to Get a More Clear Picture of Building a Multi-Channel Sequence on Lemlist! Our Outbound Expert This article was originally posted . here

How to Build a Multi-Channel Outbound Sequence on Lemlist

Secuencia de salida multicanal en Lemlist

Séquence sortante multi-canal sur Lemlist

लेमलिस्ट पर मल्टी-चैनल आउटबाउंड सीक्वेंस

Lemlist のマルチチャネルアウトバウンドシーケンス

Sequência de saída multicanal no Lemlist

Trình tự đầu ra đa kênh trên Lemlist

Lemlist 上的多通道出站序列

ADVANCED THEORIES

THE WHITE-FACED DECTICUS: HIS HABITS

Greetings, salutations, and well wishes, intrepid readers! It's your favorite crypto enthusiast, Jin Park, back at it again with another dose of digital currency discourse. For those who have been following me, you'd know that I'm a staunch believer in the transformative power of cryptocurrencies. As someone unaffiliated with any crypto platform, I delve into these discussions with an unbiased viewpoint, simply aiming to fuel your curiosity and knowledge in this fascinating domain. Today, we're exploring two significant platforms straddling the realms of e-commerce and digital currencies - Shopping.io and NOWPayments. Buckle up as we dive headlong into how these innovative solutions are potentially steering us toward widespread crypto adoption in commerce. The Dawn of Crypto Commerce: A Deeper Look Into Shopping.io and NOWPayments Well, fellow netizens, prepare to have your minds blown as we delve deeper into the universe of these intriguing platforms. Let's peel back the layers and really get under the hood. Shopping.io: The Crypto Shopaholic's Dream What if I told you there's a space where your crypto wallets and retail therapy can live in perfect harmony? Enter Shopping.io. This savvy platform is making waves in the crypto sphere by pushing the envelope of what's possible in e-commerce. Imagine the hustle and bustle of online marketplaces like Amazon, eBay, and Walmart. Now imagine cruising through these bustling digital aisles and paying with Bitcoin, Ethereum, or your favorite altcoin. You might think this is some sort of digital pie in the sky, but it's not! This is the reality that Shopping.io is crafting, one transaction at a time. But make no mistake, Shopping.io isn't just facilitating transactions—it's creating bridges between digital currencies and e-commerce giants, thereby pushing the envelope of how we perceive and use cryptocurrencies in our everyday lives. In essence, they're contributing to changing the game in how we approach spending in the digital age, making strides toward normalizing cryptocurrencies in the day-to-day financial landscape. Shopping.io's peculiar 'no-go' list – gift cards, weapons, and GPUs – a quirky combination that sounds like a nerdy ninja's failed shopping spree. I guess it's their way of saying, "Sorry, we deliver everything but the kitchen sink...and bazookas” NOWPayments: Unlocking the Crypto Potential for Businesses On the other end of this digital seesaw, we find NOWPayments - an unassuming superhero in the crypto realm. Amid the relentless humdrum of rapidly evolving e-commerce trends, NOWPayments stands as a steadfast lighthouse for businesses navigating the choppy waters of digital transactions. As a crypto payment gateway, it's an enabler, allowing businesses of all shapes and sizes worldwide to integrate and accept various cryptocurrencies as a form of payment. But don't be fooled by the "gateway" moniker - NOWPayments is more than a mere passageway. It's a catalyst that is assisting businesses in capitalizing on the crypto wave. This is not merely about adding an extra payment option. It's about businesses staying agile, forward-thinking, and being adaptable in an increasingly digital economy. It's a call to evolve or risk being left behind. It's an invitation to partake in a transformative journey toward a more inclusive and diverse financial ecosystem. In a nutshell, both Shopping.io and NOWPayments are not just platforms but potential catalysts for change, facilitating a progressive shift toward mass adoption of cryptocurrencies in the commercial arena. But remember, these are just tools to shape the future of commerce. The power to steer this change lies in the hands of users like you and me, so let's wield it wisely! Down the Twitch Stream Allow me to steer this ship slightly off course for a moment and share a nugget from my own experiences. As a streamer on Twitch, I've had first-hand experience with NOWPayments' API. This nifty tool lets me receive crypto donations from viewers by simply adding a donation button to my profile. Talk about smooth sailing! Parting Thoughts: Till We Meet at the Crossroads of Crypto Adoption As we tread towards the sunset on this enlightening journey through the avenues of Shopping.io and NOWPayments, let's take a moment to appreciate how they are working to reshape the landscape of e-commerce and online transactions. They are charting an exciting course toward the seamless integration of digital currencies into our daily lives. Despite the questions that cloud our minds and the doubts that might hold us back, one can't deny the forward momentum that these platforms represent in the broader push toward mass crypto adoption. But remember, my fellow crypto explorers, our journey in understanding and navigating this fascinating realm does not end here. It's a dynamic world out there, filled with innovation and discovery at every turn. So, keep your minds open, your wits about you, and continue to delve into the promising vistas of the crypto world. In the grand tapestry of cryptocurrency, Shopping.io and NOWPayments are but two threads, albeit important ones. The full picture, however, is much larger and continually evolving. It's up to us to keep exploring, keep questioning, and above all, keep adapting. The road ahead might be fraught with uncertainties and challenges, but it's also laden with immense possibilities. So, fasten your seatbelts and keep your eyes on the horizon. The future of crypto commerce is exciting, and we are all part of the journey. So, till we meet again at the next crossroads of this crypto highway, keep exploring, stay curious, and remember - in the world of crypto, the only constant is change. As always, I'm your crypto comrade, Jin Park, signing off, Stay savvy, crypto comrades. Happy shopping and transacting in the brave new world of cryptocurrencies! Support me, and unleash your inner ‘Jinius’ with Jin Park - dive in now! @ ❤️ https://ko-fi.com/jiniusme

Fanning the Flames of Crypto Commerce: A Personal Take on Shopping.io and NOWPayments

THE SACRED BEETLE: THE NYMPH; THE RELEASE

The Story of the Great Collapse 

Innovation in Construction: Tackling the Affordable Housing Crisis (Podcast)

Innovación en la construcción: Abordar la crisis de la vivienda asequible (Podcast)

Innovation dans la construction : Faire face à la crise du logement abordable (Podcast)

निर्माण में नवाचार: किफायती आवास संकट से निपटना (पॉडकास्ट)

建設におけるイノベーション: 手頃な価格の住宅危機への取り組み (ポッドキャスト)

Inovação na Construção: Enfrentando a Crise da Habitação Acessível (Podcast)

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建筑创新：应对经济适用房危机（播客）

THE PEA-WEEVIL—BRUCHUS PISI

THE LANGUEDOCIAN SCORPION: PRELUDES TO THE WEDDING

Social apps demonstrate high rates and enjoy the luxury of having thousands of high-frequency users. While many businesses are not created for everyday use and rather have weekly or monthly usage cycles, we, product managers, still tend to wonder – is there a way to adapt social media strategies to our product? retention Yep, there is! In this article, I will shed light on how to grow products by leveraging your user base, user connections, and communities. I’ll demonstrate how to make the most of the network effect, build solid user interactions, or just show-off testimonials any product can have. I will also go through the examples from very different businesses to showcase how industries from B2B SaaS to EdTech harness the power of their user connections. And lastly, I will use the AARRR framework to structure the article. Although I’m aware that this framework is losing its popularity (not credibility though!) to growth loops, for the purpose of structuring this article I’ll follow a conventional funnel to present solutions in a concise and straightforward way. AARRR in a Nutshell The AARRR framework—also goes by Pirate Metrics—is a renowned framework for growth product development which represents a funnel your users go through as they interact with the product: Acquisition Activation Retention Revenue Referral I won’t dive deep into the concept as I’m sure many of you are familiar with it, but if you feel like it, here’s a you can refer to. great article by Amplitude Alright, let's get started! Acquisition: Landing Pages and Product-Led Initiatives During the Acquisition stage, your new users get to know about your product: whether they come from ads, affiliates, or , you most certainly need to have a strong landing page in place. A fail-safe and easy way to leverage your user base are to feature some social proof on your landing page. SEO Out of the , three of them have to do with community opinions. claims that 66% of customers are more likely to buy a product if they see reviews and ratings. We could go on and on citing similar research papers and experiments, but the bottom line is – social proof is a must. For plenty of businesses, this has become almost a standard practice; yet, many of us still don’t realize the social proof power hidden inside our product user base. five main factors contributing to purchasing decisions Trustpilot **So, what should be included on your landing page for social proof? ** Product reviews from your loyal customers; App store reviews; Social media mentions; Case studies with your customers; Or simply your clients’ logos. Here are some examples I like: Intercom What sets Intercom's main page apart from others is that they have upgraded the game: they chose 5 different use cases for their product, created separate blocks on the page for each, and included testimonials of those customers who found value in each of these use cases. Here you can see them promoting Bot, Inbox, and Inbound conversation features with testimonials from clients: Notion As proof of the platform’s credibility, Notion has placed a simple but eye-catching block with clients’ logos on their main page. Another thing that grabs attention is the link to the customer stories page with tens of stories and detailed testimonials. Aside from social proof, which is quite an easy practice, I would like to point out another approach that many companies successfully implement. We all know that the main source of new users/leads/customers is either ads or sales teams. However, more and more companies are focusing on product-led initiatives, making their product itself a source of user acquisition. Here’s an excellent example from Slack. While you work at a company, you often collaborate with contractors and outside service providers. What Slack realized is that communication with external stakeholders mostly takes place outside the platform—in popular messaging apps, competitor services, etc. — which harmed the user experience. Besides, there was also an opportunity to acquire all those external partners as customers. So, Slack introduced , which allowed teams to invite users from outside. While it’s undoubtedly designed to make the user experience better with a holistic working space for employees from different companies, it is also a brilliant technique of user acquisition, and here is why: Guest access Slack engages non-customers in their product at zero acquisition cost—there’s a high chance that these guest users might develop a habit of using Slack and choose to adopt it for communication in their company. They collect guest users' emails during registration, so they have an opportunity to reach out to them with an offer or promotion in the future. A simple, yet very effective approach with actively using this feature. 65% of their paid user base This is how you use your customer base as a source of acquisition. Most social networks and messengers use similar techniques—invitation links, external photo, and video sharing, etc.—but I won’t bother covering this, as it is too easy. 🙂 There is also one significant difference: social networks use these strategies, because leveraging user connections is the key to their user activation – without them social networks have no value. Slack’s approach is noteworthy because it is a great example of how to acquire customers by delivering a product’s core non-social value. This is also not a referral case (which I’ll cover shortly), where users invite new people for the sake of receiving a benefit or an offer and may forget about it afterward. In Slack’s case, users invite new users to collaborate and accomplish their day-to-day tasks and activities together more efficiently. Activation: Delivering Product Value through Community As I mentioned earlier, some products (social networks, messengers, dating apps) need to expand their user base in order to deliver their core value. But how can non-social apps use their user connections to activate users in the product? Let’s look at two examples from and and cover one eCom case. Uber Spotify One of Uber's unique value propositions is safe rides, where you, as a passenger, can track the driver as they arrive, monitor your location on the chosen route to your destination, and even contact emergency services. But what's truly innovative about Uber's approach is the creative, yet practical way of delivering that safety value to users—you can share the route and driver contacts with your close ones in order to feel safe or even guarantee a quick reaction from your relatives, spouse, or friends in case of an emergency. **With this simple feature, Uber kills two birds with one stone: Delivers one of the product’s key values—safety; Uses social power to provide this value and potentially acquire new passengers by sharing a direct link to the app. Another example is Spotify. We all know that one of its major value propositions is music variety—millions of tracks for any taste. However, this value proposition may also pose a ‘threat’ to the main activation event: finding the tracks you’ll love. The search process can be time-consuming, discouraging new users from fully engaging with the platform. One of the ways Spotify solves this is by introducing friends' playlists. With in 2022, the product was literally asking for this social feature. 11 mln user-generated playlists with the word “friend” in the title and a 35% increase in the streams of such playlists The power of community helps users to extract product value, where they get suggestions from their friends’ playlists or can even listen to a special Friends Mix that Spotify creates based on their friends’ favorite tracks you might also like. I also want to point out the standard practice among eCom products that helps companies deliver their value—product reviews and product ratings. The feature might seem pretty basic; yet, in fact, it is an effective way to activate customers and deliver the value of informed online shopping as opposed to going to malls. The numbers support this notion: reviewed items have than products with no reviews. Here is a screenshot from Amazon to illustrate my point, but you can check it out for yourself on any eCom website or app. a 69% higher conversion rate Retention: Competition and Community Support Retaining users through social mechanics is a common strategy in the gaming industry, where they form leaderboards and encourage users to compete. But I want to focus on how this leaderboard feature can be utilized in an unconventional industry—EdTech. with its leaderboard and language learning competitions is really rocking the game! Activating users and getting them to start learning is one thing, but keeping them engaged and retaining them in the products is a whole other challenge for any EdTech company. While Duolingo tackles this in many ways—daily learning challenges, thematic learning months, versatile learning mechanics—the Leaderboard feature is one of the most powerful retention tools they have. Duolingo Duolingo has created a full-fledged competition ecosystem where you have ten leagues and you progress through them by learning a language. The smart part here is also the league composition—you don’t compete against all Duolingo users at once. Instead, you all are split into small groups, so that you can see the path to victory and it looks achievable. This way you think "Hey, this isn't so tough, I could actually win this," and stay engaged with the product. However, as you climb up the ranks on the leaderboard, you start competing with the most determined language learners, and you have to put in more and more effort to keep ranking on top and win. Leaderboards tripled the number of engaged users at Duolingo and increased learning time by 17%! You can learn more in an by Jorge Mazal, Head of Product at the time, where he shares the ups and downs of Duolingo’s monetization journey—a great read. article Alright, but what if the product doesn’t have the potential for social competition? Are there any alternative options? In that case, building a community is key. By following the example of social networks or UGC platforms and taking into account the numerous studies on how community-building drives retention, we can create one for our product. Let's take a look at MyFitnessPal, a HealthTech app that knows the value of community. They understand that not only do social apps have the highest retention rates on average, but . social influence can also triple the chances of successful weight loss From the user’s perspective, being part of a community means you can share meals with friends, keep tabs on each other's daily progress to ensure you are on track, and support each other—all that contributes to your weight loss. And from the product perspective, users connect with friends, increase their chances of reaching weight loss goals, derive value from the product by losing weight, and stay engaged. It's a win-win situation! Revenue: Social Proof and Community-Led Urgency Using the social part of your product to boost revenue and conversions can yield great results. As I mentioned earlier, social proof influences purchasing decisions of potential customers, which is why product managers are increasingly using this technique for ‘offer’ screens, particularly in apps. Below you can see a few examples of how it can be done—app ratings, user reviews, etc. I would also strongly suggest experimenting with social proof on your offer screens, chances are some configurations might work well for your business, too. Another example, which is one of my personal favorites, but also a bit controversial and polarizing in the industry, is Booking.com's community-generated sense of urgency and scarcity. Yes, I am talking about all those popups about people booking the place you are looking at and texts about the limited number of rooms left. While some people might criticize these tactics and label them as 'tricks', I believe that as long as customers are happy with their booking decisions and as long as it works for Booking, this is a great strategy: As a customer, you get informed that the number of rooms is limited and there’s a high chance you won’t be able to book the place later (I checked it myself, and the apartments do indeed disappear from the website shortly after). It’s good to know the demand situation for your selected dates. The popups indicating that other people are also looking at the same place is actually an example of social proof. When you see that other people are interested in the same place, it validates your choice, and you feel more confident about your decision. Referral: Classic Product-Led Examples When I think about the referral stage of the product loop, I can't help but mention some classic examples from Hotmail and Airbnb. One of the most well-known referral cases, which is hard to recreate nowadays but still deserves a mention, is the signature Hotmail added to every email their users sent, which brought them 12 million users and $400 million in just 1.5 years. The signature read: “P.S. I love you. Get your free email at Hotmail”. This is an elegant example of how a product can be used to drive new users from outside and, at the same time, communicate your main value proposition—a free email provider (yes, at the time email services weren’t free). But let’s return to modern times and take a look at Airbnb’s referral program. Besides offering standard discounts for invitees, they started to give away a voucher for the inviter too, which at that time no one did. Also, they made their referral program look like a gift, not a promotion, which was achieved by a personalized message that featured the inviter’s profile photo and a friendly note. As a result, for first-time bookings at Airbnb. referrals drive an impressive 900% year-on-year growth So what can we learn from these stories? The key takeaway is simple: there is almost always a way to drive growth for your product by tapping into your users' connections and communities. After all, we, people, are social creatures, so networks and community validations matter to us all greatly. Hope the examples here have inspired you to explore growth opportunities for your own products. TL;DR Any business can embrace the power of social—it can be as simple as displaying customer reviews and product ratings or as creative as developing complex systems where users collaborate and counteract with each other. Social proof can be valuable for both newly acquired users and potential customers who are making purchasing decisions; you can present it on landing pages and paywalls. Product-led initiatives implemented at any stage of the funnel might become an effective instrument for acquiring or retaining users—from enhancing the learning experience with gamification to establishing a supportive environment for weight loss.

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