Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. But tools won’t get you far without the right expertise. Hootsuite Academy has helped thousands of professionals and organizations master new social media skills with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform. Find the Hootsuite plan that’s right for you at hootsuite.com/plans, or get started today with free platform training at hootsuite.com/education

Hootsuite

hootsuite

Today we will go through 5 different tools that will help you improve your social media management and add efficiency to your work flow. I will show you what each tool does. I will be sharing the pricing plans of each tool. So let’s get started with our first tool. Buffer App Buffer is a very popular social media scheduling application. The tool makes it easy to share content and automatically schedule the distribution to Twitter, Facebook, LinkedIn, Google+. Now it works by staggering content throughout the day. Buffer lets you add content to your queue without worrying when to post it or how frequently to post it. Buffer also gives you the Analytics about each post which lets you quickly see what ideas are working and what aren’t. Buffer is available in both free and paid plans. In free plan you are restricted to one social profile for each platform i.e. one Twitter account, one Facebook account and so on. You are also restricted to 10 posts at a time. IFTTT IFTTT is an acronym for If This Then That and the whole idea of the site is that it allows you to create custom triggers to automate your social media workflows. With IFTTT you will be creating what they refer to as website. Essentially a set of instructions for what you want to happen. Now recipe refer to as source what they refer to as channel followed by a trigger and trigger is what has to happen before the tool moves on. So you might create something as if I post to Facebook then post the same update to Twitter. So first you need to do is to choose the channels which you want to use. The number of channels available in IFTTT is 276. After choosing the channel you need to activate it simply meaning that connecting your account to IFTTT. After that you can create as many recipes as you want. Like, If I get a new follower on Twitter, then shoot me an email (If This Then That). Hootsuite Hootsuite is a comprehensive social media dashboard. It allows you to manage your content on multiple social media channels, listen to conversations and measure results all from one dashboard. Hootsuite is best if you are managing multiple social media channels. Hootsuite has lot of features: some are free but mostly are paid. After signing up you need to add the social networks by authorizing Hootsuite to access your account. The strongest part of Hootsuite is the Analytics part. Hootsuite gives you the ability to create dynamic reports that just not bring one social media profile but you can compare things between your social media accounts to get an overview how things are working. BuzzSumo BuzzSumo is a content marketing tool and it allows you to explore and discover content to see what works and who is influential in delivering the message. There are 4 main features of BuzzSumo. It allows you to search what content is popular on all social networks. Content Insights: It allows you to search influential people what they are sharing on the social media and even reach out to see if they will promote your content. Influential Search: It allows you to set a query on a particular keyword and Buzzsumo will tell you when the content is published that contains that term. Query: It allows you to search when your competition is getting mentioned and by whom. Competitive Analysis: All their plans come with a trial period with no credit card required. They do have a free plan but to get access to all the features you need to get access to a paid plan. Raven Raven is similar to function as of Hootsuite but it is for those people who manage a lot of accounts. With Raven you can do all the basics of social media dashboard such as plan and distribute content, review mentions and understand your data. They also look mentions for your brand around the web as well. The dashboard also features SEO tools, Content management software, reporting and even Pay Per Click Management. It’s all in one solution although it is priced higher at $99/month it eliminates the need for lot of other tools. Another great feature of Raven is that it allows you to integrate with Google Analytics, Google Adwords, Twitter and Facebook thus bringing the data from all these accounts into a single dashboard. For More, you can visit my website— Digital Deepak

Top 5 Social Media Management Tools for Small Businesses

“No matter what Rylan, you are not white, so everything will always be more difficult for you” That’s what my mum warned me about one day. She was Vietnamese but spent a lot of her teenage years in Manchester, Carlisle and London after our family fled the napalm surrounding Saigon. She would tell me about how badly she was treated by the local white Brits in the seventies — being explicitly racist and aggressive to her. Thankfully mum was very street-wise and avoided any serious events. However it clearly had a lasting effect on her. My father is White English so I’m mixed-race, and although both my first and second names are rare, both hail from Yorkshire; not somewhere you’d associate with the exotic. In fact you know the ethnicity options on forms? I’m the one that has to tick the last box next to “Mixed-Race Other”, which somehow makes me feel a combination of proud exclusivity and societal ostracism. Abnormal Event in an Abnormally Diverse City In my lifetime I can only count three blatant racial slurs thrown at me, none of them violent, but still memorable. Two occurred whilst living in York in the late 90s, and then nothing until last year when my sister and I walked past an Italian on Road shouting ‘Fucking Chinks’ for no apparent reason other than intoxication and our skin color. Kingsland It was quite a shock to happen after such a long time, and we both reacted the same way — by laughing off the anger. It was such an abnormal event in an abnormally . And ironically coming from someone who clearly wasn’t a natural born cockney themselves. diverse city But, these are the moments in my lifetime, that have been completely out of the norm. For the most part I have not been as victimized as my mother was. But what I can’t recall too clearly are the times where more subtle discrimination against me has take place. I certainly haven’t kept a log on things, and I hope no one feels they have to do that. In terms of the discrimination stakes, the odds were swinging against me after I formerly became a member of the LGBT Community. I did talk about my sexuality with my mum after I came out, however even though this happened around only eight years ago, she was initially upset, but i feel in many ways it was because of the increased potential discrimination against her son pushing down on his ambitions. What is the impact? So the big question is: has my race and/or my sexuality had an impact on my career? My answer is: Yes, but not in the way you would expect. I think that as the UK has achieved quite a lot of progression I’ve been able to thrive — and probably wouldn’t be where I am now. I’ve had five London based jobs in my 11 year professional career so far, in companies with a contrasting range of sizes and cultures. I don’t think I ever knowingly suffered discrimination during applications, interviews and in situ in the: macho boiler room of B2B event sales noble yet commercial cause of music education inspirational and lean world of the arts enterprising and hierarchical silver-circle law firm entrepreneurial utopia of a technology unicorn In terms of my managers — It’s been an even split between male and female leaders. I’ve even had two openly gay directors. In all my roles I feel that I made an impact on the business commercially and hopefully culturally too. In fact I was fully supported by my manager Debbie Butler at ABRSM when I decided to come out. With my English name and male gender I do think I have had a distinct advantage over my mother. If I took her maiden name and became Rylan Nguyễn my applications for jobs may have had different outcomes and could easily have been placed in another pile automatically. My CEO says what he thinks… I don’t think it is a coincidence that I’ve now been at Hootsuite for the longest time (nearly 4 years) out of all my jobs. How could I not be proud to work at a company where our CEO, , can challenge the organizers of DMEXCO, the German digital marketing conference, whilst on their main stage panel with six white guys to think more about gender diversity for next year’s event. Ryan Holmes In fact I first met Ryan when I was invited to a Hootsuite Enterprise client dinner in London, and it was at that moment I decided: I need to work for this guy. Our conversation at some point moved onto diversity in the workplace. I spoke about what it was like being gay in a law firm. I definitely believe that SJ Berwin was very focussed on equal opportunities, and in fact had a very positive environment with strong diverse leadership. The legal industry is ancient though, and having to put forward such a corporate identity does mean you have to always be acutely aware of how you appear and what you talk about. But Ryan said at the table: “at my company everyone has the right to be themselves, no one should have any reason to hide anything” Since joining Hootsuite it has been great to confirm that Ryan’s beliefs are pretty much embedded in the culture. Hootsuite has been built from the ground up with diversity as a non-issue. So in fact I don’t think I’d be where I am today if I wasn’t who I am. I’ve worked harder because of what my mother said, and I wouldn’t have had that conversation with Ryan. In the grand scheme of things I earn an above average wage in the UK, have a job that I wake up to every day knowing there’ll be a different challenge and don’t work in fear of being discriminated against based on race or sexuality. Performance and cultural alignment are all that count, and that is how it should be. The Private Sector Influence As I become more associated with our work in emerging markets, I do wonder how I might fair in countries that are not so LGBT friendly. In fact I could be executed in some. I’m not an activist and I’ll never be a or Harvey Milk but I will always idolise the heroes that allowed people like me to succeed. It is these brave rainbow flag wavers that go into countries like Russia to try and make a difference, — but I think the private sector can also help change perspectives in emerging markets where diversity and inclusion can suffer. Peter Tatchell sometimes with horrendous consequences There is a great report by KPMG (link to come soon) on the impact that globalizing private industry can have on culture. As I look to work with people in new territories, I typically only work with partners that match Hootsuite’s cultural beliefs, to help permeate the benefits and business value of a diverse and liberal working culture. This I think is a small way I am able to drive change through my everyday work. One Policy Change to go Two Steps Backward What does worry me is that looking at the generally right-ward shift across the world (with the exception of Canada with the fantastic Justin Trudeau) and the reaction against globalisation — we could go backward very quickly. Just look at Amber Rudd's recent plan to get corporations to report on nationalities of their workforces or the rise of Trump. A fellow member of London Philharmonic Choir, who was part of the LGBT rights movements in the 80s, reminded me that everything they fought for can be taken away by one policy change. Article 50 of the Lisbon Treaty could just be that as the UK heads into unchartered Brexit territory and a more insular outlook. What my mother went through is less likely, and I still don’t think we are perfect in the UK by any means, but I do think there has been massive improvement in the last couple of decades around diversity, inclusion and equality. I just hope my mother’s warning doesn’t turn back into a reality. Progress is happening today and everyone deserves an equal chance — no matter your background, race, gender or sexual preference. I’ve been lucky enough to be able to take advantage of the progress — and thrive in that change.

Mixed-Race Other. Experiences with Diversity and Why I’m Most at Home in Tech.

Affiliate marketing is a real powerhouse in the digital marketing realm and in recent years has gone through significant growth and transformation. Chances are, you’ve been on the receiving end of it yourself! Now, it is not the time to ignore this approach, since the power of social media, increased device usage, and the boom of creator-led media are all here to help your business thrive. According to _ __, the affiliate marketing industry is experiencing robust growth and there are approximately 9,600 global services and companies related to affiliate marketing in 2023 including agencies, platforms, and various other organizations or apps providing affiliate services. Additionally, forecasts that affiliate marketing spending will reach a staggering US$ 39,805.4 Mn by 2031. Influencer Marketing Hub Astute Analytica For context, reported that global affiliate revenue for affiliate networks amounted to $6.5 billion in 2006. MoreNiche Exciting numbers, huh? Here are some more. According to Performance marketing association survey data: 84% of businesses find affiliate marketing to be more profitable than other marketing methods. In 2021, affiliate marketing contributed to around $71 billion in ecommerce revenue in the United States. On average, every $1 spent on the affiliate channel resulted in $12 in ecommerce revenue across all industries. 84% of media publishers and bloggers create content for affiliate marketing. Retail brands were responsible for 76% of affiliate channel spending, with about one-third going to clothing affiliate programs. Again, number-heavy facts, but you and I know that marketing is nothing without numbers. The explosive growth of the affiliate marketing industry in the 21st century can be credited to a few key factors. First off, the surge in digital operations and the widespread use of mobile devices. Then, the subsequent digitalization of services, the advancements in digital marketing, and the increased volume of online purchases, fueled by a shift in consumer behavior, have all contributed to the flourishing landscape of affiliate marketing. Affiliate marketing's widespread appeal also stems from its affordability, and the high return on investment in terms of both time and cost when compared to alternative marketing approaches. Businesses caught on the wave, adapting their operations and creating affiliate marketing programs to drive their revenue. Then, the social media boom was exactly what gave affiliate marketing the kick in needed, coupled with the rise of influencer marketing and brand partnerships. Thanks to the significant increase of social media usage (from 5% in 2005 to 79% in 2019 according to ), platforms like Facebook and Instagram became key to affiliate marketing campaigns. Our World In Data That’s kind of how we got here. Now, it's not just something companies do on the side; it's a real way to make money. As we navigate the landscape, it's evident that the rise of Cost-Per-Action models is not just a trend but an exciting narrative for sellers on the global stage. So, what’s in plan? In this article I’d like to introduce to you current trends in affiliate marketing and most recent market breakthroughs, seen through the lens of a founder. Choose your fighter A growing market is nothing without innovation, and the very expected emergence of newer tools is a great indicator for market relevance. Just as with any increasing complexity, humans start to seek (and make) tools for dealing with the tools we already have. The rapidly growing affiliate marketing industry is no exception to the rool. Here are the purposes, and some of the tools we’ve got so far: This is software offered by Impact Radius, Awin, and Post Affiliate Pro and it provides advanced tracking and analytics for affiliate marketing campaigns, letting brands and their affiliates optimize their strategies based on performance data. Affiliate Tracking: Companies like AspireIQ, Upfluence, and CreatorIQ can help brands connect with influencers (including micro-influencers), streamlining the process of finding the right partners for affiliate marketing. Influencer Marketing Platforms: If you need a little help creating the visuals, tools like Canva and Adobe Spark let affiliates and marketers easily create high-quality, engaging content for promoting products across almost any channel of choice. Content Creation Tools: For managing affiliate marketing content across multiple social media platforms, doing things like scheduling posts, or analyzing engagement metrics – Hootsuite, Buffer, and Later are the way to go! Social Media Management Tools: Big-time players like Mailchimp and ConvertKit are well-known powerful tools for creating email lists and launching outreach email campaigns with personalized affiliate offers and content. You can also track opens, clicks, and conversions. Email Marketing Services: SEO-helpers such as SEMrush, Ahrefs, Moz and similar services provide affiliates with critical insights into keywords, competition, and performance, helping you optimize content and improve visibility in search engine results. SEO Tools: To conclude In recent years affiliate marketing has become not only a useful tool, but a robust solution for sales, bound to be a prominent player in the future of marketing as a whole. And for that, there are many reasons. Its low-risk nature provides a secure avenue for both businesses and marketers and the potential for high rewards and a scalable income adds an enticing element to the affiliate marketing landscape. With affiliate marketing you simultaneously build brand awareness and drive traffic, presenting itself as a holistic marketing solution and an attractive choice in the evolving landscape of digital marketing, making it a pivotal player in shaping the future of promotional strategies. So, are you in?

Inside the Affiliate Marketing Product Boom: A Founder's Perspective on Market Trends

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eCommerce businesses face significant competition. More so, since global logistics enable competition at a global scale. This means that eCommerce marketing is not optional. Loyalty from customers is rare as this business rests on price sensitivity. That is, if customers find a decent product at a cheaper rate, they have no incentive to remember an eCommerce website or return to it. As a result, constantly working on marketing campaigns is critical for eCommerce business owners. A smart eCommerce entrepreneur will automate their marketing to grow their website. At least wherever it’s possible. So that they can focus on problem-solving and new strategies to attract customers. In this post, I’d like to share ways to automate eCommerce marketing. We’ll look at simple things like adding opt-in popup forms to something more elaborate, like using AI to manage customer support. The Skinny on eCommerce Marketing What does eCommerce marketing consist of anyway? In general, marketing is the overall practice or function of drawing people to a business. And it overlaps with sales. However, sales is almost separate from marketing because it’s about closing and getting people to take action. While marketing is all the steps before closing sales, and it’s about building everything that makes a sale possible. When it comes to eCommerce, sales is the lifeblood of the business. With so much invested in hosting, inventory management, product building, logistics, and so on, marketing to be conversion-oriented and hyper-focused on sales. needs So, we’re going to look at marketing automation that supports sales as the end goal. We’re also going to look at ways to build trust, authority, and more because virtually no one buys anything on a whim. People go through several stages of research and contact with a brand before buying from them. Knowing this, you should leverage the appropriate marketing automation tools to make sales faster and easier. Let’s take a look at what eCommerce marketing automation tools look like. 1. Push Notifications Typically, opt-in popup forms go at the top of the list for me when it comes to lead generation and marketing automation. But, to my best knowledge, eCommerce businesses are best served by using push notification tools as a primary means to collect leads and communicate with audiences. Push notifications, done correctly, are instant messages that pop up on mobile and desktop browsers. And they are great for engaging audiences and sharing key information with them, for example: When a product is on sale When something is trending To offer discounts and special offers To bring back people to finish shopping on their abandoned carts And so on. Use a push notification tool or plugin, and set them up so that they . These triggers could be a welcome push notification when a person signs up, abandoned cart activities, RSS feed campaigns, and so on. activate on specific triggers In this way, an eCommerce business can relay important information and timely content automatically. Once the setup is done at the start, you can easily reach more people and offer personalized experiences via push notifications. 2. Drip Email Marketing Remember that getting customers to buy from you is a journey, not a single trip. Another analogy you can use is thinking of the process of selling as a campaign spread over time rather than a single skirmish. In terms of marketing, you need to have a sequence of communication set up and ready to go at the right time, to the right people, in the most optimized format. One of the most powerful ways to do this is to use your email marketing, and set up a drip campaign. A drip campaign is a series of emails that you can send when a trigger is hit. For example, when a new subscriber signs up for your email list, you could launch a drip campaign with a welcome email, an email with news one week later, a free offer a few days later, some kind of promotion afterward, and so on. Other triggers for drip campaigns are when your user adds a product to a cart and abandons it. Or if a user hasn’t logged into their account for a while. Drip campaigns are automated, personalized for different segments and situations, and engaging. They’re necessary if you want to boost sales over time and do so automatically. 3. Automated Customer Segmentation Personalization is the key to hiring sales in eCommerce. Segmentation is what makes personalization possible. Segmenting is the process of grouping your audience according to similar characteristics and behaviors. However, you should note that in eCommerce marketing, segmenting is refined, dynamic, and often granular. Meaning that successful eCommerce brands don’t just group their audience according to wide age groups, income levels, and so on. They use powerful tools and data to segment customers based on many factors. Some B2B segmenting tools can generate hundreds of segmented groups from a given set of audience data. The factors by which you can and should segment your customers include transactions, time spent on your site, engagement on multiple platforms, demographic information, and so on. You can combine these factors in hundreds of ways and get information to craft highly personalized emails. As a result, you get more engagement and more sales. However, you can imagine how complex this activity can get with just a few hundred customers. Much less with millions. And this is where AI and automated customer segmentation comes in. Tools like Convertedin and SalesForce enable such automation. And an eCommerce site that wants to succeed must leverage segmentation to get better engagement from customers. 4. Social Media Automation Many eCommerce business owners think of social media as a simple and easy activity. And not many believe that social media can impact sales. However, when done correctly, social media is a powerful means for eCommerce companies to turn audiences into buyers. For example, use social media to learn about new products. in the US consult social media sources before making a purchase. And finally, when people buy on social media, the average order is quite high - $65 on Instagram, $55 on Facebook, and $38 on YouTube. 85% of Gen Zers 25% of shoppers So, it is critical to not only be present on social media but to optimize your presence on it. If you think about it, being present on multiple platforms like Facebook, LinkedIn, X, Instagram, TikTok, and goodness knows what else is hard enough. But then you also have to be present on them and create content regularly. The bare minimum is to create daily posts. But the reality is you should create multiple posts per day for each platform. And if you want to drive engagement, you should create videos and respond to comments. If this doesn't sound exhausting already, you should pay attention to brand mentions, your competition, and major trends and activities related to your industry. As you can imagine, a full-fledged social media team, an agency, or at least one person dedicated to your social media work. And this is where automation becomes a boon. Platforms like Sprout Social, Buffer, Later, and HootSuite enable content scheduling and content planning. They also automate the distribution of your content at the right time for your location. And so, including social media automation as part of your E-Commerce marketing is invaluable. 5. Chatbot Automation Millennials and Gen Z-ers prefer texting as a way to communicate. By offering live chat and chatbot automation on your eCommerce site, you essentially communicate at the level of your audience. There are many chatbot automation platforms that make it easy for you to integrate chatbot facilities into your online store. And you can train them using your in-house material, such as customer support tickets, brand guidelines, and so on, to ensure that these chatbots match the tone of your brand. These are extremely useful for answering that can be extracted from a database or are very minor. For example, someone who wants to initiate a refund or a return or wants to know the status of their delivery will benefit from the quick solutions a chatbot can provide. Your customer support team can focus on more complicated tickets and issues that deserve a personal human touch. This form of marketing focuses on enabling communication and providing information fast. It's also a game-changer for creating sales and lead generation on eCommerce websites. Over to You I’ve shared five different ways that an eCommerce platform can market itself more effectively using automation. It can take time and training to implement these options on your site, but when they are up and running, they work on their own for the most part. You can focus on strategy and excellent customer service which will lead to increased purchases and overall growth. So don't hesitate. Get on board with automation today.

5 Ways to Automate eCommerce Marketing

, as a marketing strategy, focuses on two things: and . It’s all about creating content and getting it to the right people. As a beginner, it’s great to see the brands doing it right and what you can learn from them. You want to pick a thing or two from successful content marketing examples. Content marketing content distribution So, what companies are best at content marketing? I cover 5 brands that execute content marketing excellently in this post. You can find them online or by clicking the links I will share. Covered in this Article": Summary of the strategy Favorite content (I chose this for those who want to pick tone and style). Number of organic visitors as of the time of compiling this list: August 2023 Website organic traffic is not less than 1 million. 1-3 Things you can learn from them. 5 Brands With Successful Content Marketing Examples #1. Hubspot Hubspot is one of the brands executing content marketing excellently well. Their strategy is diverse, and it all ties together into their brand. Remember the first definition I put out that content marketing is about content & distribution? Well, Hubspot’s content includes courses, blog posts, thought leadership articles, research or reports, tools, infographics, etc. they use blog posts to bring organic visitors, but my favorite is their courses. Most Hubspot courses are well executed, and learning them will make you understand the FUNDAMENTALS of what you’re learning. Many people are good at what they do, but when it comes to explaining the fundamentals, they can’t. Distribution: Hubspot’s strategy applies many marketing ideas. For instance, their course has a certificate you can show around. This is user-generated content. They collect emails each time you sign up for tools or download any of their ebooks. They bought an existing business, a big newsletter, to boost their marketing strategy. Nowadays, they sponsor podcasts. : combine your marketing efforts and expand as much as possible. This is not something a small business can do because of limited resources or team size. However, you can expand into three or four strategies for your product. Important Lesson You can start with Hubspot courses and blog posts to learn about successful content marketing examples. They are great. 17m+ (August 2023) Website Organic Traffic: Favorite posts: The 20 Best Marketing Articles of All Time, According to HubSpot’s Marketing Team Inbound Marketing course Favorite course: : Customer Management Software (CMS) What Husbpot sells? #2. Shopify is an e-commerce company. When it comes to getting traffic, they are doing really well in content writing. Their blog attracts millions of organic visitors every month. Shopify An effective part of their strategy is interviewing famous business owners or influencers. This is like combining influencer marketing with blogging. This kind of content is likely to appear in search when people search for the names of that famous person. The post gets tons of shares and hundreds of thousands of bookmarks. Important Lesson: blog posts, videos, tutorials, and memes… Content type: Favorite content: How to Start A Blog blog, YouTube, Instagram, and more. Distribution: 20+ million (August 2023) Website visitors: #3. Buffer Buffer is a tool for scheduling and organizing your content. You can plan your content, and Buffer will automatically publish for you based on the tone and schedule you created. blog posts, videos Content: blog post is their best. The rest, like YouTube and Instagram, aren’t doing much in terms of views. Note: I have no idea what the conversion is like. Distribution: : Favorite content How to Monetize Your Content : 1m+, August, 2023 Website Traffic #4. Hootsuite Hootsuite is like Buffer, but they have an excellent content marketing strategy. I have seen their content, and I can say they are doing very well. They have a unique style of creating videos that you can learn from. For instance, on YouTube, their tutors or creators wear lab coats and explain the topics in a laboratory. Hootsuite is not a medical center? Moreover, they are humorous. TikTok What is an example of brand content marketing? If you are new to Tiktok, I will recommend following Hootsuite. : written guides, tutorials, and videos Content : website, YouTube, Tiktok (You should check out their Tiktok handle.) Distribution : 7.7m+ (August 2023) Website visitor : 52,000 followers Tiktok #5. Waitbutwhy Waitbuthy is a blog. Tim Uban handles the content. Although it’s just a blog, it has become famous, and some of his posts have been shared by hundreds of thousands of people and read millions of times. The funny part is that he doesn’t post regularly. Sometimes, often it’s once a month. Nowadays, it’s once when he feels like. : Long-form articles. These are as long as an ebook. Content Blog, Social media (Facebook, Reddit, and Twitter) Distribution: : Favorite Post The Cook and the Chef Website Traffic: 52K+ This is much lower than the number of visitors for other brands in this post but I’ll break it down.  Imagine creating one post per month for five to ten years and getting more than 50k visitors monthly. Most of the content is essays and deep dives, which you do not search for regularly. They are things you search for once a year — how to pick a career that fits you or why procrastinators procrastinate. People who blog every day don’t have those numbers. Important lessons here: Think of the content as an investment. Five years from now, what will be the value of this post or what you wrote? Another thing is how heavily you are relying on distribution. On a scale of 1-10, how rare is your kind of content? If you put up a paywall on Patreon for it at 5 dollars per year, how many people will say that’s a massive steal? This is also a conversation that’s worth explaining to people who use ChatGPT or AI content. The kind of content you create with these tools is extremely low if you think about them as an investment. No one will pay for something AI created because AI doesn’t generate the kind of thing that makes humans astounded or think about their life like a theory. The best content marketing examples are like discoveries, not a boring repetition of what has been created. When I thought like this, I created content I believed would still be extremely valuable in 10 years. You can check them out and let me know what you think: How to become a rich writer How to be Happy Alone Without Feeling Like a Loser Waitbutwhy know their content is not what the average person wants to search for quickly? They need subscribers and people who would be excited to remember their page and come back time and time again. This influences the type of content they create and where they share it. You can read more on how they got traffic . here By the way, what is successful content marketing? The definitions of successful content marketing will be different from brand to brand. If you aim to create content and put it behind a paywall, it won’t be effective enough to follow the same strategy as bloggers creating content for Google Adsense. Start with a goal, then find a strategy that works best for your goal. Often, you will have to experiment with a few ideas, but the best thing you should do as the first step is to look at the success of others. Study what you should emulate. Study These Content Marketing Examples To Inspire You Visit their websites. Consume their content. You will pick something helpful you can steal for your brand, website, or business. Good luck! Also published . here

5 Brands with Successful Content Marketing Examples You Can Learn From

Revealing the Digital Detective: Essential OSINT Tools and Techniques for Investigators

Literally hundreds of apps have appeared seemingly overnight in the wake of ChatGPT, making it impossible to keep track of them all. But one worth keeping an eye on is , a workflow automation tool that operates in your browser. Bardeen.ai At first glance, Bardeen may look like just another automation tool elbowing its way into a very crowded space. Yet, it introduces a significant wrinkle: context, meaning it builds automations based on what’s open on your computer screen. It also uses AI to build automations for you - making it vastly faster than its competitors. Unlike other automation tools such as , Bardeen runs as an extension in the user’s browser, so users never have to switch windows to use it. And it reads the tabs open in the browser to build automations that are context aware. That means with the click of a button, Bardeen scans what is open on the page and can extract information for use in email drafts, Slack messages, Jira notifications, etc. No more context switching or Saas sprawl. Zapier Carl Ritchie, a salesman at Deel, a fast growing global hiring and payroll platform, says he uses Bardeen every day for prospecting and outreach and automating tasks throughout his day. “It definitely took some time to learn how to use,” said Ritchie, “but for the time invested, a hundred times that has been saved, and now with MagicBox it’s even easier to get started!” Ritchie has become a Bardeen superuser at Deel and rolls out automations to his team using Bardeen’s handy ‘share’ function. One automation that Ritchie built with Bardeen scans competitor pages on Trustpilot, a review site, and sends him a Slack message whenever it spots a negative review. Ritchie then reaches out to the reviewer offering Deel as an alternative. https://vimeo.com/821665636?share=copy&embedable=true Business process automation can be traced back to the 1950s and 1960s, when companies began developing custom built solutions to harness the new advances in computer technology. The 1970s brought more sophisticated tools, including enterprise resource planning systems and workflow management software, which automated everything from inventory tracking to customer service. The rise of the internet and cloud computing led to further innovation that unstuck automation and sent it flying across departments and geographies. But nothing has accelerated automation as much as artificial intelligence, particularly natural language processing and the advent of large language models like OpenAI’s GPT-4. For most repetitive, digital tasks, it’s only a matter of engineering to get an AI system to do it. Knowledge workers spend as much as 40% of their time on repetitive tasks, a significant waste of time and resources that could be better spent elsewhere. Yet, automation is still limited to large corporations or individuals with technical knowledge. As a result, adoption rates remain low. But Bardeen aims to make automation easy and accessible to everyone. Bardeen’s founders, Pascal Weinberger, CEO, and Artem Harutyunyan, CTO, formed the company in early 2020, just before the COVID-19 pandemic shut down much of the global economy. They named their company after John Bardeen, two-time Nobel Prize winner and co-inventor of the transistor. Weinberger is a self-taught computer programmer from Germany who dropped out of college and worked on a series of startups and projects before at Telefonica’s Barcelona-based skunkworks, Alpha Labs. leading the AI team Harutyunyan came out of Mesosphere, now , which builds orchestration software to control applications running across different hardware. One of Mesosphere’s founders and CEO, Florian Leibert, was one of Bardeen’s first investors. D2iQ In many ways, Bardeen is also a kind of orchestration platform, allowing users to mix and match dozens of applications into a single workflow - Weinberger calls it a kind of ‘superglue’ that holds productivity apps together. The robotic process automation market is mature, with recognized dominant players. But Weinberger believes that the industry faces a slow decline because it lacks solutions for automating tasks with modern SaaS apps, such as Hootsuite and Hubspot. Meanwhile, newer automation solutions, such as Zapier and , are ‘trigger-based,’ designed to execute a series of actions in response to a trigger – when a website is updated for example. But these tools do not consider the user’s current context or real-time decision making. UiPath Weinberger and Harutyunyan aimed to provide contextual automations that were easy to build and did not require coding. Their first prototype met their own immediate needs: an automation that scraped personnel data from GitHub pages and wrote recruiting emails to software engineers. “We saw an opportunity between older robotic process automation and modern SaaS apps,” said Weinberger by phone. Indeed, creating an automation with Bardeen is faster and easier than most Saas apps. Mesosphere’s Leibert, who had left to start a venture capital firm, , led Bardeen’s seed round of3.5 million in February last year, which was followed, less than six months later, by it’s $15.3 million series A. The Series A round was led by Insight Partners’ Praveen Akkiraju, an automation software veteran, having served on the Board of robotic process automation giant Automation Anywhere. 468 Capital Bardeen's product is aimed at modern knowledge workers who use the so-called “hipster productivity stack” - tools like Notion, Table, HubSpot, ClickUp, Salesforce, and Gmail. The company’s roadmap reflects feedback from an engaged community of users hundreds of thousands strong. Already, Bardeen works with more than fifty apps, from OpenAI’s GPT-4 to ClickUp, HubSpot, Notion, Google Sheets and . It is adding about one more app per week. more It offers several advantages: Bardeen's automations run locally on the user's device, which makes it more cost-effective and privacy friendly. It is built with AI embedded into the product from the start and the platform learns continuously, improving its functionality. If a user edits the output and the edit makes sense, it is reviewed by Bardeen, and the platform is improved in real-time. “Playbooks” and “MagicBox” are two key features of the Bardeen automation tool. A playbook is a pre-built workflow or template that automates a specific task. Playbooks are designed to be easy to use and customizable, allowing users to quickly automate repetitive tasks without needing any programming skills. Knowledge workers spend as much as 40% of their time on repetitive tasks, a significant waste of time and resources that could be better spent elsewhere. Bardeen offers a vast library of pre-built playbooks for a wide range of tasks, including data entry, report generation, social media management, and more. Users can also create their own custom playbooks using the drag-and-drop interface, which can then be shared with others in their organization. The MagicBox is like an AI enabled search box into which users describe an automation. The interface returns a custom workflow that users can modify by selecting pre-built actions from a list. Its use of generative AI puts it ahead of its competitors, many of whom have promises and demos but long waiting lists for the feature. Others in this category are trying to train generative models to automate tasks, which is very cost and time intensive and has yet to show results, whereas with Bardeen’s approach the generative AI is used to build and suggest an automation template to the user, who can then use the platform’s intuitive no-code builder to adjust it to their needs. When the same task has to be automated multiple times, the user then simply needs to click a button and the automation is triggered. That makes it an easy and reliable way to save time and remove friction from every knowledge worker's daily tasks. Combined, the features are like a for workplace productivity. Anyone can create and deploy automation workflows on the platform with a little training, regardless of their technical expertise. virtual Swiss army knife Bardeen can automate tasks such as sales, recruiting, sourcing work for analysts, and things like even email or meeting management, social media posting, and file organization, allowing users to work more efficiently and effectively from anywhere. Its goal is to help people automate the repetitive and mundane tasks that consume so much of their time and energy, freeing them up to focus on more creative and fulfilling work. As we move further into the digital age, the demand for automation tools like Bardeen is only going to increase. This has raised concerns about job displacement and the erosion of human skills and creativity. But Bardeen offers a glimmer of hope, suggesting that it is possible to harness these powerful technologies in ways that enhance our human productivity by collaborating with AI. Featured image generated using Kadinsky 2 using the following prompt: “A person trying different apps over their phone, from over the shoulder angle.” Also published . here

Bardeen, The Automation App Enhancing Human Productivity

বারডিন, মানুষের উৎপাদনশীলতা বাড়ায় অটোমেশন অ্যাপ

Bardeen, die Automatisierungs-App zur Steigerung der menschlichen Produktivität

Bardeen, la aplicación de automatización que mejora la productividad humana

Bardeen, l'application d'automatisation améliorant la productivité humaine

बार्डीन, मानव उत्पादकता बढ़ाने वाला ऑटोमेशन ऐप

Bardeen、人間の生産性を高める自動化アプリ

Bardeen, 인간 생산성을 향상시키는 자동화 앱

Bardeen, o aplicativo de automação que melhora a produtividade humana

Bardeen, İnsan Verimliliğini Artıran Otomasyon Uygulaması

Bardeen, Ứng dụng tự động hóa nâng cao năng suất của con người

Bardeen，提高人类生产力的自动化应用程序

Content marketing is important in the present perspective of digital marketing. We have already discussed how content marketing is beneficial in achieving your business objectives. The biggest benefit of using content marketing techniques is that you can gain the trust of your customers. It consequently helps in increasing the retention rate of old customers. Therefore, most business owners have started using content marketing techniques. According to the report generated by the Content marketing institute, as part of their overall marketing strategy. 73% of B2B marketers and 70% of B2C marketers use content marketing Repeat customers- a way to make your business stable in cutthroat competition. All companies want to retain their customers because they are willing to spend for your products and services, again and again. Moreover, getting a hold of your previous customers means staying at the top of your competitors. Veteran business owners can understand it better. A Buyer’s Journey Is Far Beyond Than Just a Purchase Buyers’ journey can be described as the stages followed by a customer to purchase products or services. Broadly, the buyers’ journey is divided into three main categories: Awareness Consideration Decision These three stages just tell you how to attract customers to make a purchase. But, our main objective should not be getting sales only; it should be providing a memorable experience to the customers. You should put your main focus on creating loyal and long terms customers by creating the best customer experience. Instead of funneling, you should consider the customer journey as a flywheel. The flywheel drives future growth by repeating the cycle of the customer’s journey. By producing relevant, engaging, and unique content for each stage of the buyer’s journey, you can gain their trust. Your content will act as fuel for the force required to retain the customer at each stage and keep continuing the cycle. Now, it is clear that content marketing is linked with customer retention! All marketers should know the different content marketing techniques to retain customers. Content Marketing Strategies Required For Customer Retention Making a sale is like forming a base for your business. But, if you want to sustain in the cutthroat competition, then you should ensure the post-purchase experience of the customer is memorable, adorable, and amazing. You cannot grow your business high unless you start to receive old customers. Content marketing is one of the techniques to gain customers' trust and increase their retention rate. Along with content marketing, there are various other factors that you need to consider. But, here, we will be going to discuss content marketing strategies for customer retention. Consistently Produce Relevant Content Content consistency is very important for achieving the growth and success of your business. But not just any content. Make sure your content carries a unique style and pitch across all publishing channels. All big brands know the power of producing helpful content at every customer touchpoint. Content consistently will help you achieve the following: Credibility, Trust, and Reputation. Did you know that consistently producing high-quality content is more powerful to capture a targeted audience than any other technique? How to maintain consistency when you are grasped by so many other tasks? Well, here is a trick. List Down Topics In Advance Coming up with stupendous and outstanding ideas is not a cakewalk. So, you should start listing down your ideas in advance so that you do not feel stressed out at the last moment. Whenever you get an idea, you should start writing it down. I would like to recommend you create a separate note section on your phone where you can mention all your random, but unique and powerful ideas. This simple trick will help you to create the perfect content that would help you to stay ahead in the game. Moreover, it will help you to come up with the content that your audience wants to digest. Decide Your Content Type Once you have plenty of ideas, then it is time to create the content. But before that, you need to choose the right type of content you want to share. Creating content is not just limited to creating blogs and articles; it also includes generating videos, sharing images, creating social media posts, and so on. Choose the right content that can display your ideas better. For example, content to entertain would go better on social media posts, especially on Instagram. On the other hand, content to inform would go better with a blog post and video creation. Create a Content Calendar To keep track of content consistency, you should create a content calendar. You can create this calendar by using Google Sheets. Create a few headings like Sr. No., Content Main Idea, Content-Type, Content Publishing Platform, and Publishing Date. There you go! With this simple spreadsheet, you can easily maintain consistency in content publication. Use Scheduling Tools to Easy-Peasy Your Work Make scheduling tools your best friends to take your content marketing strategy to the next level. These tools help you to create a post in advance and schedule it to post later on. The scheduling tools will automatically post your content at the selected time. You should have to create a maximum number of posts in your free time and schedule to post them later on. You should choose the time for scheduling your post when your audience is active to bring your post in front of your audience’s eyes. LinkedIn has its own post-scheduling tool. Hootsuite Buffer Sprout Social Sendible These are some of the tools that help to schedule your posts on different social media platforms. Keep Checking In on Your Results After publishing your content, you should find out the number of people who are engaging with your post. The more engagement, the better it is. Otherwise, you need to find out where the problem lies and do a little twist and tweak in your strategy. After that, create content again and post it again. Build Community On Social Media Platforms People from different demographics, belonging to different age groups, different religions, and cultures use social media. In simple terms, most people around the world are present on social media platforms. So, content marketing on these platforms is quite obvious. All social media platforms provide an opportunity to build your communities where you connect with LIKE-MINDED people. You can create a community around your niche, and start connecting with people who are interested in your topic. Regularly posting funny, attractive, informative images and videos along with descriptive captions will let you keep your audience engaged. Whether it is , or so, you should produce creative content that makes your audience listen to you. Facebook, Instagram, LinkedIn, Twitter If you are getting replies and comments, then it means people are showing interest in your posts and want to learn more about your products/services or whatever you are sharing. Well, if your targeted audience is not interacting with your posts, don’t become disheartened. Twist and tweak your content, and try to make it more informative and attractive. You can collect ideas from top influencers who are doing good in your type of niche. Also, you should give some time to yourself because people take time to build trust and start interacting with posts from a new person. Some simple tips for creating a perfect post for social media platforms that resonate with your targeted audience: Regularly check posts created by the top influencers in your field. [ ] Note down important points that make their posts outstanding. [ ] Regularly read the latest news in your field so that you can provide the latest information to your audience. [ ] Add interested people to your group to increase your community. [ ] Create a perfect post on the latest information by using the ideas you have noted down by observing top influencers. [ ] Create Content for Each Stage of the Buyer’s Journey Have you purchased anything without doing any research? Most purchases start with detailed research work, especially online research. This journey starting from research to making a purchase is known as the buyers’ journey. There are three stages in the Buyers’ Journey: Awareness, Consideration, & Decision. It is important to create content for every stage of the buyers’ journey so that you do not lose the targeted audience at any point. By providing adequate content for every stage, you can direct them to sales. Content Ideas for Every Stage For the Awareness Stage At this point, you should create informative content. You should provide the best answers to questions your targeted audience has been searching for. Content formats for the awareness stage are: Blogs post [ ] How-To videos [ ] Social media posts [ ] Ebook [ ] For the Consideration Stage When your targeted audiences start moving to the consideration stage, then it means that you are successful in capturing their attention. At this stage, you have to create content with detailed product/service-related information. When the targeted audience has moved to the consideration stage, they are looking for the top level of educational content. To produce content for the consideration stage, deep-level research is required. The type of content you need to produce at this stage are: Website content and Web Blogs [ ] Product comparison charts [ ] Case studies [ ] Whitepapers [ ] Original research or reports [ ] Product videos [ ] Instructional, product-specific blog posts [ ] Product Documentation [ ] Landing pages [ ] For the Decision Stage When people find your content in the consideration stage insightful, then they decide to move on to the next stage- The Decision Stage. At this stage, people are quite close to making the purchase. You should put in all your efforts and not let your targeted audience leave your website without buying your products/services. Content formations that you need to provide at this stage are: Free Trial [ ] Free Consultation From Experts [ ] Huge Discount [ ] People want to get the premium services at the best price, or they want to have a free trial before actually buying the products or services. Thus, you need to create copies for a free trial, free consultation, coupons, discounts, and so on. These are some examples of different forms of content for different touchpoints with customers. If you are going to post your content other than your website, then you should make sure that platform is worthy of publishing your worthy content. Publish content where your audience is present! Ensure Smooth Onboarding for Customer Through Emails When someone uses your product or service for the first time, then it is an important milestone for businesses and the customer journey as well. Onboarding your customers needs a lot of focus, fine strategy, and attention to detail. Always keep in mind that your competitors are equally vying for attention. To stay ahead of the competition, you need to look for unique strategies. One of the best ways to bring new customers for your products/services is by providing a smooth onboarding process to the customers. To do this, you can send promotional and marketing emails to your customers with a link to your website/e-store. This technique will increase the chances of bringing your targeted customers to your website. Go Where Your Customers Are What if you publish your content where your audience is not present? You may be able to increase website traffic, but not able to get leads. Don’t let your hard work go in vain. Make sure you publish your creative content in the right place. For example, if you want to do guest blogging, then search niche-related websites that are already receiving a huge volume of traffic that can be your customers. Let’s understand this with an example; if you want to sell skincare products, then create guest blogs around skincare product benefits, then post them on the website that has an audience who are interested in skincare products or who want to know how to take care of skin. Moreover, you should make your strong presence by providing valuable content on all the platforms where your audience is present. Omnipresence is necessary for marketers to generate higher profits with their marketing strategies. Enjoy Customer Retention After Implementing These Strategies! Content retention is the essence of business success. Out of a myriad of techniques, content marketing is the best way to keep your customer stuck around to your business. To make your content marketing a successful campaign for your business, you should follow certain rules. Planning, maintaining consistency in content creation, and publishing content where your targeted audience is some of the rules that your need to follow. Within a few days or months, you will start receiving unexpected results.

How Content Marketing Is Helpful In Retaining Customers

Marketing is one of the most important aspects of a business and has everything to do with whether a business will thrive or not. In fact, the B2B SaaS market is one of the fastest-thriving markets in the world today. that companies spend approximately $145 billion per year on B2B SaaS technology, and experts predict a YoY (year-over-year) growth of 40%. Gartner reported Amazing, right? If you are a B2B SaaS startup, there is so much potential for you out there. However, there are many mistakes B2B SaaS startups make that do not allow them to reach their full potential. Most times, a lot of these mistakes are in their marketing departments. Therefore, in this article, we will be examining the most repeated deadly marketing mistakes B2B SaaS startups make and how they can fix them. All B2B startups that scaled and do so well today had zero users at first. Let's look at a few of them, what they did differently, and how it changed their game. First of All, B2B Marketing Is Different Understanding that B2B SaaS marketing is different from other types of marketing will help shape your approach. Here are reasons why it is so: SaaS Products Are Subscription Based 1. In SaaS marketing, you are trying to get prospects to subscribe to your product monthly. Unlike physical purchases, once you purchase an item, it's yours to keep forever. This means you want your customers to return every month to renew their subscriptions and reduce your churn rate. “Churn rate” is the rate at which customers stop subscribing to your product over a given period. For example, at the end of January, you had 120 people subscribed to your product in January, then, by the end of February, you had 100 subscriptions. That means 20 people stopped subscribing. Now, here is how to calculate your churn rate: Using that formula, your churn rate=20/120 × 100 = 16.7% According to , acquiring a new customer can cost five times more than retaining an existing customer. Therefore, in B2B SAAS marketing, customer retention is paramount. Outbound Engine 2. B2B Relies Heavily on Information Marketing: The B2B SaaS industry relies heavily on content marketing for publicity and awareness generation. Content marketing channels such as blogs and social media platforms are more effective ways and significant sources for publicity and customer acquisition. This is because that's where the potential customers are. If content marketing is not done well, the chances of a B2B SaaS startup scaling are reduced. Quality investment must therefore be made into content generation and distribution. Having these two points in mind will help guide your marketing strategy as a SaaS founder. Down to the meat of the content, here are 7 marketing mistakes B2B SaaS startups are making and how to fix them: Mistake 1. Bad Content Marketing This is a crucial strategy SaaS companies need to get right, and yet, it is where many get it wrong. Examples of such content marketing mistakes are: Having no well-documented content strategy. Getting some topics related to your product and having writers mass-produce content on them is not an advisable content strategy. Prioritizing quantity over quality by hiring freelance writers to churn out regurgitated article after article, week in and week out. Neglecting the "marketing" part of content marketing. A lot of companies create content, and that's it. They use the publish and pray approach. They publish, then sit and pray for the traffic to come without promoting it, and in most cases, they never come. Competing for high-volume keywords with the top dogs of the industry. You are a startup that just created your blog and is looking to fill it with content that will drive traffic and lead to conversions. Your site still has low authority with the Google algorithm; you cannot afford to compete for high-volume TOFU (top of the funnel) keywords. Not mentioning your product in your content or just mentioning it as an afterthought at the end. Here is What You Should Do Instead : This strategy should contain the goals you have for the blog. Is it to drive traffic, and if so, how much traffic within how much time? Is it to drive sales? Is it to build brand authority? Have it written down. Have a well-documented content strategy Also, have your (Key Performance Indicators) written down. How will you measure your goals? For instance, with Google search console, you can measure monthly traffic. With marketing tools such as Semrush, you can monitor your customer's journey and evaluate how many conversions your blog content brought. KPIs After which, you conduct detailed research on your ideal customer persona(ICP). Then, you can get a topic cluster on your niche and produce quality product-led content on each topic. Working with a topic cluster helps you gradually gain authority and get your articles to rank. Here is an article by explaining more on topic clusters and their topic cluster framework is shown below. Victor Eduoh Consulting(VEC) A well-documented content strategy is the first step to successful content marketing. As a startup trying to drive conversion, your content strategy should target SEO content BOFU (bottom of the funnel) pieces such as Hire writers who actually know what they are doing: Software review articles Software comparison articles Software pricing and plans Software pros and cons, and Software alternatives blog posts. These are content with business intent and lesser competition that are much easier to rank for and drive conversions. Don't just create content; distribute as well. Share and promote your content on your social media pages and email newsletters. You can also repurpose it into podcasts, webinars, and videos. According to , 89% of video marketers say video content gives them a good ROI. Promoting your content will not just increase traffic but will improve your site's authority as well. Wyzowl's 2020 report Mistake 2. Not Leveraging Social Media Enough A lot of B2B SaaS social media pages need to be updated. The last post, in most cases, was made several months ago. B2B SaaS companies must know that customers also check their social media handles. An up-and-running social media page with great content will Put you out in front of your audience and increase your visibility Improve your branding and customer perception Display authority and position you like the thought leader that you are Gives you an edge over your competitors who have neglected theirs Increases brand loyalty Promote your product and Ultimately drive sales LinkedIn is a social media platform B2B SaaS companies should leverage as it contains professionals who are there for professional reasons. Examples of SaaS companies making good use of their social media handles are a. Semrush on LinkedIn b. Salesforce on LinkedIn c. Hootsuite on Twitter If you are a B2B SaaS company guilty of this, this is your cue to get that page up and running. Here is what you should do to start leveraging social media. You can create: Memes Questionnaires Helpful tips that will help your target audience. Contribute to industry trends. Twitter threads. Carousels Post quality content consistently and leverage social media communities. Mistake 3. No Ease of Use/High Learning Curve One of the greatest mistakes a SaaS company can make is to have a product that is not easy to navigate. I once spent 3 hours trying to navigate a SaaS product and couldn't find helpful content online. That is a deadly combination and a massive turn-off for users, thus leading to a high churn rate. As much as possible, your user experience must be top-notch. According to , this is what it means for a SaaS product to be easy to use: Userpilot People can use it without asking questions. Employees know what to do by looking at the screen. Being able to use it without any assistance. Only requires a little training (or no training at all). New users can adapt to it easily. Easy to learn in a day. Without a steep learning curve. Saves on training time with employees. Simplifying software use for all ages. Older employees will be able to use it without difficulty. No one wants to spend too much time learning how to use a product. Apart from having functional customer service, ensure you have helpful content published for your users. This can be in the form of frequently asked questions, knowledge-based articles, and troubleshooting guides. Mistake 4. Not Leveraging Ads Organic content is good. However, paid campaigns can help you reach a wider audience, especially if you are a startup and have yet to establish a solid online presence. Ads, when done right, can scale up your SaaS. For example, here is a case study on how Powered by Search increased leads for TouchBistro by 200% using Facebook ads. Apart from Facebook ads, you can implement LinkedIn, Instagram, TikTok, and google ads. How do you know which platform to carry out the ad? The best social media platform to implement your ad depends on a number of factors, such as: Your product and your target audience. The kind of content you want to put out. If you want to put out written content, Facebook or LinkedIn would be preferred. If you want to put out visuals, Instagram would be your best shot. Your available resources. However, the platform where you have the most engagement has a high chance of ad success. Mistake 5. No Free Trials/Freemium You may say, "Ooh, but we have a one-month free trial over here; I bet this does not apply to us" You may have a free trial, but how smooth is the onboarding? Do you request credit card details before granting the one-month trial? Requesting a credit card has its advantages; whether you are to ask for credit card information or not depends on your goal. If your goal is to generate more leads, do not request for credit card You can request credit card details if your goal is to generate and streamline quality leads. The aim of free trials/freemium is to whet the appetite of your customers and have them level up to the paid subscription plan. Do not give too few features, but also not too many. Give just enough to make them want to subscribe for more. Mistake 6. Not Capitalizing On Your Unique Selling Point (USP) There are quite a several software with the same basic functions as yours. For example, if you have a project management tool, other product management tools are also out there. Why should people go for yours? What makes you stand out among the crowd? That's your unique selling point. Most times, the unique selling point is the story of why the product was created. For instance, Maildroppa is an email marketing tool. While there are several email marketing tools out there, the CEO, Marcus Biel, created Maildroppa when he realized that most of the emails he sends to his subscribers went to spam. With Maildroppa, your mail has a higher chance of entering your recipient's mail, thus increasing the open rate. That's the unique selling point. Anyone facing the same problem will likely give Maildroppa a thought. What is your unique selling point as a software? Why should your audience pick you over your competitors? What is your story? Learn to sell your product with your story. Mistake 7. Obsessing Over New Customer Acquisition While Paying No Attention To Existing Customers I get it; it is normal to obsess over customer acquisition. It is normal to want to move from 100 subscribers to 500 and then to more. However, a grave marketing mistake you will not like to make as a B2B SaaS startup is getting distracted from customer retention. It is way easier to retain your old customers than to get new ones. B2B startup owners need to understand that B2B marketing is an entirely different ballgame and be more intentional about it. Only then can the company scale up and be successful.

7 Marketing Mistakes B2B SaaS Startups Make & How To Fix Them

Building a writing portfolio to get actual clients (With Rates) Know your who and your why Starting out with the basics, you gotta know your goals and why you want to write. Is it to earn money? To build a brand? To share your knowledge? Have too much to say but have no one to say it to? Personally, I started writing because I enjoyed it and someone was willing to pay me to do it. But here I am, not getting paid and still writing. You can get paid writing for yourself, but chances are, that’s a little unstable and will take awhile before seeing actual results. Here is something that I personally find a little misleading: Now, I’m not saying that it’s impossible, but personally, I wouldn’t start writing to try to chase the numbers. Chasing numbers should be step 2. I would just write to build a portfolio first. Why is this important? It determines your level of motivation. Writing for yourself with no deadline, no editor pushing you or no money is difficult. It will take awhile for you to get into the groove of things. Having actionable goals and deliverables will give you the push you need to get started. Okay so how do we form actionable goals? Glad you asked, here’s how: Know thy platform Depending on who you aim to write for, your portfolio will vary. Of course, beggars can’t be choosers so I’d start with writing for whatever comes your way. Here are some examples of platforms that typically require content. Knowing where you want to write can give you laser focus on building the portfolio that will land you these jobs. Usually, I would separate the job descriptions for a content writer and a copywriter, but since we’re writing for beginners, range is key. Sources & 1 2 Choose A Niche This is not to say you cannot write about other things, but building thought leadership and having authority on a particular topic can bring in more clients. For example, if you’re interested in social media trends and analysing them, you can write about stuff and pitch to publications that cover this niche or apply to companies that need these pieces to bump up their SEO. Later.com, Hootsuite and Hubspot do this very well. To keep things simple, I would write listicles and educational topics. Especially when you first start out and have no street cred, you need to show these people that you know how to structure an article for the digital age. Or if you’re going for volume, look for which industries need content writers the most. Form Topics around the niche Now that you know what you want to write about, show off your range. Think of your potential clients, what would they look for? 💡Tip: Look for content writer jobs and look at the job description, visit the company website and look at their content, mirror your articles to what they’re covering Do a keyword search to see what people are looking for and asking. Write an article that answers those questions. Explain tough concepts in simple ways. I wrote an article explaining i. These types of articles demonstrate your understanding and show off your expertise. Even if you have not officially written for anyone, coming up with your own topics and writing them shows potential clients that you understand the landscape and can execute on ideas. simple ways to get started in DeF Copy, Paste, Paraphrase I know this may sound controversial, but nothing out there is entirely “original”. When it comes to writing on topics that are not necessarily opinion based, it can get quite boring to write about. So, to increase your speed and dedicate more energy to creative spins, learn how to “borrow” content and make it work for you. Step 1: Look for inspiration start by looking at your favourite influencers, blogs or anywhere that has writing, what are they talking about? Is this a trend you could get on board of and write something special? Step 2: Come up with an angle that is different but fitting to your niche. For example, I wrote when Inventing Anna came out on Netflix. I basically looked at what people were talking about and looked for ways I could fit it into my niche. this Step 3: Share your tips You never know when someone might find what you say helpful. If you struggle with structure, google it, learn, edit and give credit where credit is due. Building rapport and network with fellow writers can take you far. For example, lets say we’re writing a piece titled “5 Tools for Writers”, take inspiration from 4–5 blogs and see which resonate with you, mix them up and you have your own list. Of course, do this with discretion and write about things you’ve used or feel passionate about. If not, take a recommendation, test it out and give your thoughts on the product. People like reviews. Ever feel stuck? Google what other people are saying, learn how they write, model your initial draft after them and turn it into your own later. 💡Tip: Do not get paralyzed by perfectionism on the first cut. You can always cut, refine and edit later. Resources and tools Now that you know what and where a content writer can thrive, you need to start grinding to produce a portfolio. Step 1: Use google sheets to plan out a few content ideas. They don’t have to be fully fleshed out, just brain dump it all, organise it strategically later. Step 2: Open up google docs and start writing. Use Grammarly first, use Hemmingway next and finally, use Content Analysis. All these are free tools to help you in the editing process. Step 3: Publish your damn writing. Here is a comparison on the three platforms I would recommend for beginners. Creating A Portfolio The key here is to get clients. We’re building a brand, but I would not necessarily be hindered by it not being perfect at first. Remember that this is an iterative process and things can always be changed/updated. I’ll be publishing a more detailed piece on this, but for those that kinda already know how this goes and want the quick tips: Link all your articles on a sheet Look for notion templates to showcase your writing Put all your written work together Google freelance writer jobs Pitch using your portfolio, here’s if you’re interested mine I wrote this to be as concise as possible, but there will be future pieces that dive deeper into becoming a successful freelance writer. Hope this helps anyone looking for that push. Becoming a freelance Writer takes discipline, persistence, and constant improvement. On those days that I don’t have jobs or fail to close on certain clients, I write for my own blog, like what I’m doing right now! This helps me make better use of my time and captures future opportunities. You never know who might pick up on it. Also published . here

How to Write for Fun (& Profit!)

Branding is a multifaceted process that involves the creation and establishment of a unique brand identity in the minds of consumers. This identity is comprised of various elements, including brand messaging, visual identity, and experiential touchpoints that are designed to reflect the company's mission and values. In the realm of purpose-driven branding, companies seek to align their brand's purpose with the values and beliefs of their target audience, thus fostering a deeper emotional connection. According to the U.S. Census Bureau, the number of ecommerce companies in the United States has grown steadily over the past five years. In 2015, there were an estimated 1.3 million ecommerce companies in the United States. This number has grown to 1.8 million in 2020, an increase of 38%. The number of ecommerce companies is expected to continue to grow in the coming years as more consumers shift to online shopping. According to Statista, the global ecommerce market is estimated to reach . This is an increase of about 21% from 2017. In 2017, the global ecommerce market was estimated to be worth $2.3 trillion. This means that the ecommerce market has grown significantly over the past few years. $4.9 trillion by 2021 One effective means of conveying this purpose is through the utilization of active voice in brand messaging. By adopting an assertive and confident tone, companies can effectively communicate their brand's purpose and inspire their audience to take action in support of it. This can be achieved through a variety of tactics, such as crafting compelling brand stories, utilizing persuasive language, and issuing calls to action that motivate the audience to align with the brand's mission. How Branding Principles Can Be Incorporated In An Ecommerce Business: An ecommerce business should create an engaging brand story that resonates with its customer base. This story should encapsulate the company’s mission, values, and unique selling points. 1. Develop an Engaging Brand Story: Visual branding is key to capturing customer attention. An ecommerce business should focus on developing a consistent visual identity across all channels, including its website, social media, and marketing materials. 2. Utilize Visual Branding: Customer experience should be a priority for any ecommerce business. Companies should focus on creating a seamless experience for customers, from the moment they arrive on the website to the moment they receive their product. 3. Prioritize Customer Experience: Testimonials and reviews from existing customers can help build trust with potential customers. An ecommerce business should make sure to encourage customers to leave honest reviews and to feature these reviews prominently. 4. Leverage Social Proof: Quality content is key to any ecommerce business. Companies should create content that is informative and helpful to customers, and focus on providing high value content without any fluff. 5. Invest in Quality Content: As more and more customers shop online using their mobile devices, it is essential for an ecommerce business to make sure its website is optimized for mobile. Companies should focus on creating a mobile-friendly experience for customers. 6. Focus on Mobile Optimization: Branding is essential for an ecommerce business, as it helps to create a distinct identity and allows the business to stand out in the competitive online retail market. It is important to understand the branding essentials for ecommerce businesses that will help them to create a successful, recognizable brand. Defining Your Brand: The first step in creating a successful brand for an ecommerce business is to define the brand. This includes developing a brand identity, mission statement, and values. It is important to clearly define the brand's purpose and values, as this will help to create a distinct and memorable brand. Creating a Visual Identity: Once the brand is defined, the next step is to create a visual identity. This includes designing a logo, color palette, font, and other visual elements. It is important to create a memorable and recognizable visual identity that reflects the brand's values and mission. Developing a Brand Voice: It is also important to develop a brand voice that reflects the brand's personality and values. The brand voice should be consistent across all communication channels, including website content, social media posts, and emails. Creating a website: The next step is to create a website for the ecommerce business. The website should be visually appealing, user friendly, and feature the brand's visual identity. The website should also feature relevant content, such as product descriptions, customer reviews, and blog posts. Developing an SEO Strategy: It is essential for an ecommerce business to develop an SEO strategy. SEO is important for driving organic search traffic to the website, which can result in increased sales. SEO strategies should include keyword research, content optimization, link building, and more. Developing a Content Strategy: Content plays a key role in ecommerce branding. Developing a content strategy that focuses on creating interesting, valuable, and relevant content will help to engage customers and build brand recognition. Content should be distributed through various channels, such as social media, blogs, and email. Developing a Social Media Strategy: Social media is essential for an ecommerce business, as it can help to build a community of loyal customers. Developing a social media strategy that focuses on creating engaging content, interacting with customers, and responding to customer feedback will help to build brand recognition and loyalty. Analyzing & Optimizing: Finally, it is important to analyze and optimize the branding strategy regularly. This includes analyzing the website traffic, customer feedback, and other metrics to identify areas for improvement. Regular optimization will help to ensure that the branding strategy is effective and meeting the business' goals. Branding is essential for an ecommerce business, as it helps to create a distinct identity and allows the business to stand out in the competitive online retail market. Developing a brand identity, visual identity, brand voice, website, SEO and content strategies, and social media presence are all essential for creating a successful, recognizable brand. Regular analysis and optimization of the branding strategy is also important for ensuring that the strategy is effective and meeting the business' goals. Best Tools You Can Use To Build Your Ecommerce Platform From Scratch – WordPress is the most popular CMS that offers a wide range of themes and plugins to help in building an ecommerce website. 1. WordPress – Shopify is one of the most popular ecommerce platforms that offers a wide range of features and customization options. 2. Shopify – Magento is an open-source ecommerce platform that offers advanced features and customization options. 3. Magento – WooCommerce is a free plugin for WordPress that offers a wide range of features and customization options for ecommerce websites. 4. WooCommerce – OpenCart is an open-source ecommerce platform that offers a wide range of features and customization options. 5. OpenCart – PrestaShop is an open-source ecommerce platform that offers a wide range of features and customization options. 6. PrestaShop – BigCommerce is an ecommerce platform that offers a wide range of features and customization options. 7. BigCommerce – Volusion is an ecommerce platform that offers a wide range of features and customization options. 8. Volusion – Squarespace is an ecommerce platform that offers a wide range of features and customization options. 9. Squarespace – Wix is a website builder that offers a wide range of features and customization options for ecommerce websites. 10. Wix Use These AI Tools To Start Brand Online Chatbot platforms like Chatfuel, Botsify, Motion.ai, and ManyChat allow users to create and launch AI-powered chatbots for their brands. These tools can be used to automate customer service and sales inquiries, provide personalized product recommendations, and more. 1. Chatbot Platforms: AI-powered data analytics platforms like Google Analytics, IBM Watson Analytics, and Tableau allow businesses to track and analyze customer data. These tools can be used to gain insights into customer behavior and preferences, helping businesses better understand their target market. 2. AI-Powered Data Analytics Platforms: AI-powered image recognition platforms like Clarifai, Imagga, and Google Cloud Vision allow businesses to automatically identify objects, faces, and text from images. This can be used to create custom visual experiences for customers, helping them find the products they're looking for quickly and easily. 3. AI-Powered Image Recognition Platforms: AI-powered social media platforms like Hootsuite and Buffer allow businesses to automate social media posting and respond to customer inquiries in real-time. These tools can be used to manage customer engagement, boost brand visibility, and interact with customers across multiple 4. AI-Powered Social Media Platforms: Case Studies Of Ecommerce Brands Casper: One example of a successful ecommerce brand that is not commonly known is Casper, an online mattress company. Casper was founded in 2014 and has since grown to become one of the leading mattress companies in the world. Casper has successfully used ecommerce to reach a global audience and grow its business. Casper has built a successful ecommerce platform that has allowed them to quickly expand their reach and acquire new customers. They have implemented a range of strategies to drive customer engagement, such as creating a loyalty program, offering free shipping, and providing easy returns. Additionally, they have invested heavily in digital marketing to reach their target audience. Casper has also leveraged its ecommerce platform to create a unique customer experience. They have implemented a range of features such as sleep tracking, personalized sleep advice, and virtual try-on to help customers make informed decisions. Additionally, they have implemented a subscription model that allows customers to easily purchase and receive new mattresses on a regular basis. Overall, Casper has successfully used ecommerce to grow its business and become one of the leading mattress companies in the world. By leveraging its ecommerce platform, Casper has been able to reach a global audience and create a unique customer experience. This has allowed them to successfully differentiate themselves from competitors and establish a strong brand presence. Warby Parker: One example of a successful ecommerce brand that overcame the challenge of branding is Warby Parker. Warby Parker is an online eyewear retailer that has become a leader in the industry since its founding in 2010. The company was founded with the goal of making high-quality eyewear more accessible and affordable. Warby Parker quickly rose to prominence, but the company struggled to find a way to stand out from the competition. To solve this problem, Warby Parker developed a unique brand identity. The company created a fun and playful brand image, using bright colors and quirky visuals to set itself apart from other eyewear retailers. Warby Parker also created a strong social media presence, utilizing platforms like Instagram and Twitter to engage with customers and build relationships. The company also made sure to emphasize its commitment to social responsibility. Warby Parker donates a pair of glasses to someone in need for every pair purchased. This commitment to social good helped the company build a loyal customer base and establish itself as a leader in the industry. By creating a unique brand identity and emphasizing its commitment to social responsibility, Warby Parker was able to overcome the challenge of branding and become a leader in the ecommerce industry. Conclusion: Branding is an important part of any business or organization, as it helps to create a strong and recognizable identity that can be used to attract customers and build relationships. A strong brand identity helps to differentiate a business from its competitors, as well as to create an emotional connection with customers. Branding also helps to create a unified image across all marketing channels, and can help to create a consistent customer experience. One of the most important aspects of branding is developing a unique and recognizable logo. This logo will be used in all of the company’s marketing materials, from business cards to website designs. A logo should be simple and memorable, and should be easily recognizable by customers. It should also be versatile, so that it can be used in a variety of contexts. Another important aspect of branding is developing a strong tagline or slogan. This should be concise and memorable, and should accurately reflect the company’s values and mission. It should also be easy to remember and should be used consistently across all marketing channels. Creating a website is also an important part of branding. A website should be designed to be attractive and easy to navigate, and should include information about the company, its products and services, and its mission. The website should also include contact information and links to social media accounts. There are a number of free tools available to help businesses and organizations create and maintain a strong brand identity. Canva is a free graphic design platform that can be used to create logos, website designs, and other visuals. Hootsuite is a free social media management platform that can be used to schedule posts and monitor conversations on social media. Mailchimp is a free email marketing platform that can be used to create and send email campaigns. Branding is an important part of any business or organization, and can help to create a strong and recognizable identity that can be used to attract customers and build relationships. By using free tools such as Canva, Hootsuite, and Mailchimp, businesses and organizations can create and maintain a strong brand identity that will help them to stand out from their competitors.

Branding for a Purpose in 2023: An Ecommerce Guide

Marca con un propósito en 2023: una guía de comercio electrónico

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2023 年的品牌推广：电子商务指南

Digital marketing has influenced everyone who uses a computer, laptop, or smartphone on some level. It may be an email, a Google search result, a Facebook ad, a text message, or an Instagram post from a celebrity. The practice of advertising products and services across any and all available digital media is referred to as "digital marketing." The demand for qualified employees in this area is always increasing. Are you interested in a career in digital marketing but don't know where to start? We've laid out a few possible options for you to consider. Either of these paths will provide you with a solid foundation in digital marketing fundamentals, allowing you to specialize in one of four areas: SEO, , social media marketing, or digital marketing. PPC advertising Having expertise in any of these areas will enable you to take advantage of the expanding number of job openings as employers compete to recruit suitable employees. FACT: A Digital Marketer can work in a variety of capacities. You don't need any previous marketing expertise to become a Digital Marketer; You only need a specific set of skills. There are numerous methods to break into the industry, such as a copywriter, website manager, or influencer. 1. Learn About the Principles of Digital Marketing Some major technical competencies required to include SEO and SEM, analytics, social media marketing and advertising, and email marketing. establish a career in digital marketing This is an excellent opportunity for a Digital Marketer to demonstrate soft and transferable skills such as leadership and a thorough understanding of the online ecosystem. If you try to learn email marketing, SEO, analytics, and other relevant areas separately, it could take months or even years to create a comprehensive set of expertise. If you want to learn the most crucial aspects of digital marketing in a short amount of time, programs like Orientation's Digital Marketing Boot camp are ideal. 2. Make the Most of the Digital Marketing Tools Your experience with a variety of digital marketing technologies will help you develop your skills as a Digital Marketer. Digital marketers can use Google Analytics and Google Ads, for example, to analyze and measure the performance of marketing campaigns and initiatives. Marketers can use SEO tools such as , Moz, and SEMrush to study suitable keywords, analyze backlinks to your pages, uncover comparable keywords, and evaluate competitors' SEO. Ahrefs Email marketing platforms such as SendGrid and can also be incredibly beneficial in a digital marketing job. CRM tools, such as Salesforce and HubSpot, can also be beneficial. MailChimp Social networking is a terrific place to start if you're just getting your feet wet. Digital marketers are increasingly using social media to drive visitors to their websites, create leads, and promote their company. When applying for a position in digital marketing, using social media management tools such as Hootsuite, Later, and Buffer can help you stand out from the crowd. In order to develop excellent material for your social media networks, you could also experiment with free stock image sites like Unsplash or Pexels, as well as graphic design services like Canva Pro. 3. Digital Marketing Portfolio It may be challenging to build a portfolio of work as a Digital Marketer. Instead of simply showcasing a finished product, you'll need to demonstrate your teamwork, planning, and strategic thinking by displaying your processes and outcomes just as SEMrush done 2 years ago. is currently doing and other prominent brands are following the suit. What it does is it makes the work more fruitful and there are chances that it hits high in terms of engagement. Dev House In your resume, make it clear that you were involved in the creation of any published material, such as newsletters, social media posts, or content marketing pieces. Do you want to write? Is this something you'd be interested in assisting with? Coordination of ? If you want to advance, you must demonstrate your ability to work as part of or even lead a team. It is critical to share credit. ad-buying campaigns When reporting the results of your work, use as much data as possible. "I added 1,200 quality prospects via a targeted social media campaign in Q2 of 2020," for example, or "I boosted organic web traffic by 18% year over year" are examples of facts that digital marketers use to back up their claims. Although ROI is not usually analyzed across all digital marketing methods, it is typical practice in SEM and SEO to concentrate on indications that are simple to understand. However, before disclosing any confidential information, you should obtain authorization from your clients. If you lack professional experience, you can include the outcomes of your digital marketing coursework in your portfolio. Once you've finished your materials, make a clean, well-organized internet display of them. In this area, you can go into greater detail about the actions you followed and the creative solutions you devised along the route. Your digital presence, in addition to your resume, serves as a showcase for your abilities and personality. Consider creating a social media account for a side activity you're enthusiastic about, such as sharing surfing photographs on Instagram or , to keep your social media accounts private. You can then mention this experience on your CV. writing recipes on a blog 4. Make a Resume Because your CV is frequently the first point of contact you have with a potential employer, it is critical that you nail it. In this instance, it's critical to keep things simple. Because first impressions are so important, keep your resume's appearance clean and well-organized, and reduce the information to a minimum. Use bullet points wherever necessary. Your marketing knowledge and experience, as well as hard facts, should be highlighted (bearing in mind that your portfolio is the place to dive into details). Furthermore, you should tailor your CV to each job application you submit. Before composing your cover letter and CV, consider the tone of the job description and the company's website. Demonstrate your uniqueness and innovation in a way that complements the brand's personality. Using the company's hiring criteria as a guide, tailor your CV to highlight the skills they seek. There are three categories of skills here: marketing, transferable (such as sales, design knowledge, or writing experience), and adaptable (any mix of these) (like ). This initial set of skills should be prominently displayed on your resume so that companies know what to expect from you. The ability to adapt and learn new things can be mentioned near the end of the work or weaved throughout. leadership or problem-solving 5. Networking The first step in becoming a Digital Marketer is to create a large online network. You can also create your own industry-related newsletter to showcase your unique material, promote thought leadership, and share your work while also establishing your personal presence. A strong online presence is advantageous in virtually any industry, but particularly in digital marketing, where the proof of the pudding is in the eating. There are also a variety of networking opportunities for Digital Marketers both online and in person. The Digital Marketing Conference is hosted in Toronto every year, and the website Marketing Terms hosts hundreds of for a wide range of specializations and market segments. virtual networking events 6. Develop Your Knowledge of SMM (Social Media Marketing) In addition to using Facebook's sponsored ads, you should become acquainted with how marketing works on other social media networks. You should be prepared to use additional social media networks, such as Twitter, Pinterest, or LinkedIn, in addition to Facebook, depending on the type of website you're marketing. 7. Content Marketing Campaigns Content that fits the following requirements is critical to your digital marketing efforts: This program satisfies the user's requirements. It will be interesting to read for users. It is optimized for each platform (SEO, FB, etc.) Boosts traffic, leads, and sales. Text, video, and audio content are available in a variety of formats, including blog entries, YouTube videos, landing pages, podcasts, and more. You must have a strategy for developing and assessing various sorts of content as a digital marketing specialist. When it comes to , this is exactly what it all boils down to. content marketing In a well-organized digital marketing team, providing content is not your responsibility; this is the responsibility of the team's writers. Instead, you are in charge of ensuring that appropriate material is provided for each campaign. 8. Email Marketing Email is one of the most popular ways to promote a product or service. Despite the rise of social media platforms such as Facebook and Twitter, businesses continue to use email marketing to close sales, generate leads, and build relationships with customers. Email marketing is typically the last stage of a sales funnel. There are several methods for generating leads for email marketing campaigns (SEO and PPC are two of the most prominent), but only email marketing can complete the transaction. Because most teams lack an email marketing specialist, the digital marketing manager is responsible for overseeing all email marketing initiatives.

How to be Profitable as a Digital Marketer: Chase That Paper Like a Boss

The power of marketing Artificial Intelligence (AI) is easy to overlook. After all, many of us have survived this long without it. Now that it’s here, business owners and marketing managers need  decide whether they are to thrive or try to survive in the increasingly big data dominated business arena. And one may think that AI is only for big companies with large marketing budgets. However, AI can be a powerful tool for businesses of all sizes, in all industries. Related: 18 Marketing AI Softwares Your B2B Needs To Try Today Here are some ways that you can use automations and AI for marketing for 2023: If you're not using a social media management tool like Hootsuite or Buffer, then you're missing out on one of the biggest time-saving features of marketing automation. These tools allow you to automate your social media posts, so you can focus on other aspects of your marketing strategy. Try out Anyword’s AI and have it write your titles and captions, too! Automate your social media posts. Create attention-grabbing videos on the fly. The number of SaaS options available today that make eye-popping video content is staggering. With just your script or keywords, narrative extraction techniques based on Natural Language Processing can pull stock video and overlays from your script in a matter of minutes. (Lumen5 is my favourite at the time of writing.) Use chatbots on your website. More of a machine learning automation than AI for most, chatbots are still a great way to engage with your website visitors in real-time. You can use chatbots to answer questions, generate leads, surveys, provide customer support, and even close sales. Create targeted email campaigns. Email marketing is still one of the most effective ways to reach your target audience. With AI tools like Mailchimp or Hubspot, you can create targeted email campaigns that are more likely to convert into sales. There’s even different software AI software we can use to write those emails! Render AI-driven customer avatars. We can create sales personas for our business using just a few data points by running it through social media platforms like Facebook, as discussed earlier. But paid services also use machine learning that helps connect the dots to discover what other similar data points your potential customers may share so you can find less competitive, lower cost opportunities to capitalize where competition hasn’t yet engaged. Intelligently scrape competitor analysis. AI marketing tools that can monitor competitor brand job role changes, price changes, and even competitors’ product or brand hype are now available. Although there are some limits with B2B pricing for products that aren’t listed online. Generate and split test multiple AI-made display ads Although we can reverse engineer competitor ads relatively easily, sometimes they are terrible and just waste of money. AI can do the heavy lifting by creating and testing multiple versions of your ads and offer in a way that only a full-time marketing design team could keep up with. Sorry, marketing design team. One of the most important aspects of digital marketing is search engine optimization (SEO). Luckily, there are now AI tools that can help you optimize your website for the search engines. These tools can help you choose the right keywords and phrases to target, so you can get more traffic from organic searches. Optimize your website for search engines. RELATED: 18 Marketing AI Softwares Your B2B Needs To Try Today AI is a powerful tool that every business should be using for their marketing efforts. If you're not using AI yet, now is the time to start. Automate your social media posts, generate highly engaging videos with existing content, use chatbots on your website, create targeted email campaigns, create and refine sales personas, run meticiulous competitor analysis programs, beat your competitors advertising campaigns and even optimize your website for the search engines—these are just some of the ways that you can use AI to boost your marketing efforts. So what are you waiting for? Leave your competition in the dust -- start using marketing AIs for your business today! Need customized help for your B2B or SME? Connect with me on LinkedIn

How to Use AI for Your B2B Marketing

Mark Zuckerberg’s announcement that his technology company, Meta, now partners with software giant Salesforce might not have come as a surprise. Preceding the announcement there had been apparent indications that such a partnership was imminent. Notably, Marc Benioff, the chair and co-CEO of Salesforce, has expressed interest in social media platforms, particularly Twitter. In a short interview with CNN’s Poppy Harlow, Benioff disclosed his intention of buying Twitter if the ball was in his court. Indeed, in his remarks, the Chair of software giant Salesforce believes Twitter, a giant microblogging company, remains ‘the most un-monetized brand.’ While Marc Benioff’s interest in Twitter might be informed by his desire for more profits, his company’s partnership with Meta’s Whatsapp puts another foot forward in the race. According to a in May this year, Salesforce’s revenue increased the most in two years. Mainly, the increase in profits is the upshot of digital transformation amid the growing adoption of software-as-a-service(SaaS) products. More significantly, Marc Benioff, during Salesforce’s Dreamforce 2022 conference, disclosed his company’s readiness to make more profits. The company reaffirmed its goal of reaching $50 billion in revenue by the fiscal year 2026 -- nearly double current sales levels. To reach that target, it also has set a new profit margin goal of 25%. Bloomberg report Now, it’s longer news that a CRM giant and a social media giant have initiated a partnership. However, the question is, what does this partnership portend? What will be the fate of e-commerce websites? Let’s start by dissecting the power that Meta’s Whatsapp wields. What is the role of Whatsapp in today’s business? Whatsapp, a giant messaging platform, has emerged as a force in today’s business. According to a data report by in January this year, Whatsapp was the most downloaded messaging app worldwide. While Whatsapp may appear as a social media platform for the fun and merry of it, it has been acting as an instant e-commerce solution lately, particularly with the creation of Whatsapp Business API. Statista Right from 2019, Facebook (now Meta) and its products have been the focal point of business management for small business owners. In 2019, a survey of 4,000 business owners and employees in the United States discovered that  Facebook (now Meta) is a widely used platform among business owners for commercial purposes. Additionally, the survey's results showed that small businesses use Facebook’s products(WhatsApp, Instagram, Facebook Messenger) for marketing, communication with customers, and disseminating general information about their business. Above all, many small business owners said Facebook helped them increase sales and customer satisfaction. US Chamber of Commerce Now Meta's WhatsApp has improved its commercial services. Today, Whatsapp Business gives two options to users; Whatsapp Business for regular business owners and Whatsapp Business API for large businesses. Without a doubt, the critical features of WhatsApp Business include automated responses, message statistics, a business catalog, and other business-enhancing features. On the other hand, Whatsapp Business API is a more complex business solution. It helps large businesses take control of their businesses with its unique features. , a popular social media management platform, describes WhatsApp Business API as a powerful tool that can improve business outcomes at every stage of the customer journey on its website. Hootsuite Why Businesses Prioritize Conversational Commerce Now In today’s world of digital transformation and unlimited choices, it is no surprise that more businesses prioritize their consumer relationship through conversational commerce to ensure consumer retention. Conversational commerce is a way of interacting with your customers more like having a conversation than the traditional, impersonal exchange of goods for money using messaging apps. It's a way to create relationships with your customers by making them feel heard and important. Lately, personalized interactions have become the demand of consumers. In fact, according to a report by , a survey of 1000 US adults by Epsilon and GBH Insights discovered that the majority(80%) want personalization from retailers. The efforts to make the customer journey more satisfying constitute what is known as conversational commerce. Conversational commerce is a new paradigm that aims to make interactions with customers just as effortless and enjoyable as chatting with friends—while making sure the information being exchanged is accurate. McKinsey & Company Without a doubt, the customer journey is a critical part of business operations. The customer journey refers to the path a customer takes from first discovering your company to becoming a loyal repeat customer. Indeed, when there is a poor link between lead generation and lead conversion, lead retention becomes a considerable problem that affects business growth. For instance, according to , a known Copenhagen-based research institute, 69.99% of online shoppers abandoned their carts after filling them. Evidently, that’s a significant drop in lead conversion, which is crucial to business growth. The journey between lead generation and lead retention is riddled with personalized commercial efforts. Baymard Institute Therefore, a business owner needs to understand where along this path customers are having trouble and what they can do to make their experience more seamless. This seamless, personalized interaction is what Whatsapp Business does to businesses. Certainly, a business’s understanding of how customers interact with the brand at every stage of their relationship will help businesses create better products, better marketing campaigns, and better sales tactics. Is Salesforce a true force? Headquartered in San Francisco, Salesforce is a reputable cloud-based software platform that helps businesses manage customer relationships, automate workflows and organize data. The platform is a cloud-based customer relationship management (CRM) system by companies across all industries, including automotive, retail, and financial services. A leading CRM platform that has maintained the top position over the years. In fact, the recent surge in the adoption of cloud-based services has made Salesforce a formidable force in the comity of CRM service providers. As a matter of fact, the company accounts for over 150,000 companies using its platform. In fact, the United States has the highest percentage of its companies using CRM, at 62.1%. Below is a chart of the percentage of users by sector in the US. Source: infoclutch.com A recent revealed that by 2026, Salesforce and its ecosystem of partners would create 9.3 million jobs worldwide and generate $1.6 trillion in new business revenues. Equally important, the company’s stock is one of the top performing as named by top Wall Street analysts. Additionally, the CRM giant aims for a higher adjusted operating margin in the 2026 fiscal year. International Data Corporation(IDC) research Salesforce(Largest CRM Platform) x Whatsapp(Social Media Giant): the end of e-commerce websites? On the 20th of September, Mark Zuckerberg announced on his Facebook account that his company now partners with the CRM giant Salesforce. In his announcement, he disclosed that all businesses that use Salesforce’s platform could use Whatsapp Business messages to answer customer questions, run marketing campaigns and sell directly in chat. This means Whatsapp will embed Salesforce Customer 360,  a suite of customer engagement applications that help businesses connect with their customers in an omnichannel way, to promote seamless communication through the Whatsapp Business API. Without a doubt, for such a partnership to form between two giants, there is no other word to describe it than ‘grand.’ Yes, it is grand. Source: Facebook.com The new integration will allow businesses to manage customer relationships and deliver real-time marketing campaigns. As the world of e-commerce moves towards providing instant solutions, Salesforce is not slumbering. Recently, the company announced the Salesforce Genie. The company dubs the Salesforce Genie Specifically, the genie’s role is to process real-time data on a large scale to help businesses use this data to not only meet their customers’ needs but also personalize the whole process. ‘the real-time platform for customer magic.’ Real-time means you can instantly act on information; it's a crucial part of doing business in the 21st century. Suppose a case you need to ransack an eCommerce website for a product you have been looking at buying, or the customer service agent sucks at communicating while you describe your needs. You will quickly go for another option with quicker, real-time answers. Certainly, as a business owner, your customers are constantly connected to the internet and their mobile devices, which means they're also interacting with other businesses online all the time. You need to be able to respond to their needs quickly and efficiently if you want to win them over. , a leading technology research and advisory company, found that brands risk losing 38 percent of their existing customer base due to poor personalization efforts. Certainly, the world of digital marketing has become increasingly competitive. There is an increase in the number of businesses coming online and trying to compete. According to , it’s estimated that by the year 2040, 95% of purchases will take place online. Gartner Nasdaq Undoubtedly, the market is saturated, and it's getting harder for companies to stand out from their competitors. Hence the most loyal customers find convenience, value, and emotional engagement in brands. Direct marketing has become the order, and Whatsapp API provides this business solution for more business growth. Ultimately, with its partnership with Salesforce, they will be a force in digital marketing–that which could threaten the subscription to creating e-commerce websites soon. Growth Marketing Strategies To Leverage The Partnership According to Zach Boyette, a Forbes Council member and Co-founder of Galactic Fed, a growth marketing agency, the next frontier of marketing is growth marketing. He disclosed this in a publication in November last year. Growth marketing is a marketing methodology that focuses on driving growth for businesses. It's a holistic approach to marketing that helps business owners understand customers and their behavior, then helps them find ways to reach them more effectively. Below are the growth marketing strategies to leverage the Salesforce x Meta partnership: Forbes Business Automation Business automation is an integral part of having a successful business. It can be the difference between thriving and falling apart. Business automation streamlines your business so it runs more smoothly and efficiently. Automating your business allows you to focus on what’s important: growing your company. The best way to automate your business is by using programs that already exist in the cloud so that you can get started right away. Ultimately, you can leverage this partnership for this growth marketing strategy. Optimized Onboarding Process A well-optimized onboarding process is crucial in ensuring that your new customers are successful with your product and continue to use it. Your users are going to have a lot of questions, so you need to make sure you're prepared to answer them. You don't want to miss out on opportunities to convert those new users into long-term customers. Evidently, the seamless interaction you need here is one of the core goals of the Salesforce-Meta partnership. Lead Retention Lead retention is a process that involves keeping leads, which are potential customers. Lead retention aims to ensure the company can engage with customers throughout their purchase journey and deliver a consistent brand experience. With the Salesforce-Meta partnership, lead retention is made more accessible. A/B Testing A/B Testing is showing different versions of a page or ad to different sets of people and comparing the results. It’s used to determine which version is most successful, so you can make changes to optimize it. With more third-party data, your A/B can be more efficient. Since the Salesforce-Meta partnership will use data-driven decisions to meet customers’ needs, it won’t be a bad idea to leverage the partnership. Omnichannel Omnichannel marketing is a technique that combines multiple channels to reach customers. It is often used by businesses that want to increase customer engagement and brand loyalty. The idea behind omnichannel is to provide an experience consistent across all these different channels so that customers don't have to learn a new way of interacting with the business based on what channel they're using at any given time. Ultimately,  business owners can leverage the partnership as it includes initiatives such as the Salesforce Genie and cloud API. Conclusion Conversational commerce is taking a new wave and the adoption of new technologies alongside new operating models is a necessity for businesses who care about their growth. The growth in internet use, e-commerce, and digital transformation has fostered new demands from customers. These demands are highly personalized experiences which the coming together of the CRM giant Salesforce and social media giant Meta seeks to find instant solutions to. Ultimately, it's now up to businesses to choose growth marketing strategies that suit their needs to leverage the partnership. As the saying goes, if you snooze, you lose.

How Salesforce’s Partnership With Meta Gives Rise To Conversational Commerce

It isn’t an exaggeration to say that the right blogging tools will simplify your life. The truth is, you need to work smarter and better if you want to stay ahead of your competitors. It’s hard work finding the perfect keyword, and yet you have to write for hours and edit content while you’re reading trending topics. You don’t have to labor like a horse trying to swim. Save yourself some quality time and invest or get free tools that let you create amazing content consistently. I have collected 22 of them, and they are grouped into: Generation of content ideas Content Development / SEO Writing, editing, and formatting Publishing Social sharing And a bonus: curating content for research Free Blogging Tools for Finding Ideas Every blog post starts with an idea. It is the seed that you need to create something helpful and relatable for your audience. But you don’t want to pick ideas off-hand, thinking your readers will like it. Instead, find ideas that are more likely to work. So, these are the tools you can use to find your next idea #1. Quora Are you looking for a place where your audience searches for solutions to their questions? Try Quora. People ask questions every day, and experts all around the globe try to answer them. You will find spaces related to your target and their problems. Check out what people want answers to and provide the solutions. Then, use those as topics for your blog posts. #2. Reddit Reddit consists of communities based on interests, passions, and hobbies. It is crowdsourced like Quora, but people don’t necessarily ask questions. You can create topics, join communities, and contribute your ideas as comments. People share their pain points, success stories, and hacks. You can use those to generate topics. #3. BuzzSumo BuzzSumo lets you analyze and share content. When you want to launch your marketing campaign, you need to see and learn about your industry. You will improve your content if you know what has worked for other people and what content brings the most traffic to your competitors. And that’s where BuzzSumo comes in. If you input a keyword, the tool displays a list of topics from your competitors based on several factors, such as social shares. You can reset this if you wish and analyze the result. You will find the posts or content generating the highest social shares. Therefore, you can learn what people love to read, engage and share. : Similarweb.com, Feedly, and Ahref Alternative #4. Twitter Topics Twitter is a social media platform for sharing news and topics faster with friends. But we are not looking at another side of this social media channel today — twitter topics. Twitter topics appear on your timeline, and you can choose to follow them. Anytime you log in, you will find tweets related to that topic. Nice right? You will find posts people engage in and what people are saying under each topic. Go deeper by clicking the topic and scrolling through. You are likely to find some content ideas. #5. Answerthepublic Answerthepublic is a tool for generating topics. If you have a keyword already or a topic, you can input it to Answerthepublic. The tool will create ideas using question tags like what, how, who, why, where, etc. You can also use it to collate or track the questions people are asking on the internet. You can use the tool for free, but the feature is limited until you upgrade. Planning for SEO By now, you have collected some interesting topic ideas. If you are a freelance SEO writer, your next step might be to sort the topic or ideas into the different stages of marketing and then develop a content strategy. Maybe include the who, when, and the reference you need on each topic. before writing However, you need to check if people truly care about this topic. You can tell when you know the average number of people seeking answers to that same query (keyword) per month, find the related topics, and how difficult it’s to rank for each case. For clarity, you need to find: Related Keyword Keyword density Search volume Ranking difficulty The tools below can help you do that. They all have free plans as well as premium plans. You can do a little homework to see the ones that work best for you: #6. Moz/Ahref/Ubersuggest You can carry out keyword research, link-building analysis, and SEO audit with the above tools. Both Moz and Ahref help you check your domain authority. You can use all three to study your competitors. #7. Google Trend Have you ever thought you need data on all the searches people do yearly? My dear marketer, what you need is Google Trend. It uses cookies to store data about searches and provide them based on region and topics. Every year, , a summary of what people actively search about in each country, state, or city. Google releases the trending topics Study the data and learn how your audience is using Google search. Check the trends and patterns over the last five years, 12 months, or the last 30 days. You don’t want to write about a topic whose trend is dying or has died years ago. Google Trends is also one of the blogging tools you can use to find related topics: #8. Keyword.io Keyword.io is a tool for generating keyword suggestions quickly. You can get up to 100 topic suggestions when you type a keyword and click search. It looks like an Answer The Public, but the suggestions aren’t necessarily questions. Writing, Editing and Optimizing for Search So now you have a topic and keywords you want to use. You have done your research. The fun part is the moment you start using those resources. There are tools to help you: #9. Google Doc It doesn’t matter what word processing software you use to write if you can easily get the content on the page. But Google doc is so easy to use for freelance SEO writers. It is free. You can share your work with other people easily. You can access your documents anywhere in the world. Most times, you have to be connected to the internet unless you set it to offline, but that way, each word you type is automatically saved into the cloud. Even friendlier, if you use the Chrome browser to access Google Docs, you can easily work with all those Chrome extensions while typing. 10. Grammarly Grammar mistakes can ruin what you have sweated to put down. But with Grammarly, you can easily edit content and fix errors. More than that, you can check readability (how easy it is to read for people of every age), plagiarism, and tone. If you want to sound confident or professional, you can adjust the setting, and it will give you word suggestions and ideas on what to type or do. #11. Screen Reader Screen Reader isn’t necessary, but reading your content is important when editing. So I have to include it. This tool reads your content back to you. If the reading doesn’t sound the way you want to present it, you can easily rephrase it. In summary, it is all about reading the content aloud so that it doesn’t sound different or awful to your readers. #12. Hemmingway App Sometimes, what you want to say comes out differently, leading to misinterpretation and misunderstanding. Or, worse, the readers don’t get you. That isn’t good for business because they won’t read further or buy the product you are talking about. Come in, Hemmingway app. It highlights your sentences based on the level of clarity and conciseness. Have you added words that aren’t needed? Will your readers understand what you write? These are the things the tool helps you do better. Publishing and sharing It’s time to share your content. This is the aim, after all. You want to build authority. The endgame is to . attract potential buyers by creating and sharing helpful content Again, there are tools to help you: #13. Canva Images can strengthen your points. When I am writing, and I come across an idea, I see it like a short pause, a moment where the reader stops and cracks his knuckles. They adjust a little when they come across it. A good image is what they need to save or understand your content better, or it could be the moment they need to relax. You can create your images on Canva with little or no design knowledge. Get access to hundreds of templates that make marketing a little easier and cheaper. #14. Buffer You don’t want to go around each social media app and create content. Many marketers use about five or six of them (Twitter, Facebook, Instagram, LinkedIn, Pinterest), and it’s a lot of work, to be honest. With Buffer, you can automate the content-sharing process. You create a schedule, and it automatically shares post content for you on those apps even if you are sleeping. #15. Hootsuite It is another version of a social media management tool. You can schedule your post and gain better insights into how your content engages your audience. The free plan has only one account and gives you access to 2 social accounts. #16. Quora/Reddit Oh, yes, I have to mention them again under this section. You can use both platforms to share your expertise and gain more traffic to your website. You can share an excerpt of your content and add links to your main content page. But a word of advice: the users of those channels don’t want to be redirected to other places. Link sharing is prohibited in some threads or spaces. So you have a task: be extraordinarily useful. Maybe some people will check on your profile and click on the links you have if there are any. #16. Yoast Plugin Yoast is WordPress Plugin. It is the checklist-announcer of the . It is one of the important blogging tools for beginners. You don’t have to remember all the tips because Yoast reminds you of where to put keywords, images, and links to other sources. best SEO practices for content writing The tool also comes with a headline analyzer that scores your headline. But I guess you will want to ignore it sometimes and work with . copywriting tips for creating headlines Blogging Tools for Measuring Your Marketing Effort After publishing, you want to know what you are doing right or wrong. You want to know if your content delivers or if people barely open it and leave. These details can help you improve or restrategize, and that’s why we are here. These are some of the blogging tools to measure your marketing effort: #17. Google Analytics Google Analytics is the tool for every business owner to measure their marketing effort. It is not for SEO alone but other forms of marketing, sales activity, or advertisement. You can use it to determine what’s working for you, the source of traffic, the type of audience, the device they are using, etc. . Check here to start using google analytics #18. Google Search Console Sometimes, you stop getting traffic. This is a sad thing. But thanks to the , you can detect issues affecting your blog. In a word, the purpose of this tool is “maintenance.” Find out if the parts or features of your website that’s not working correctly and fix them. Google Search Console #19. Ahref Ahref (Like Moz, SEMrush, Ubbersuggest) can help you measure your link-building strategy and overall SEO strategy. Determine content gaps, find SEO issues and rectify them. The free plan has features such as link explorer and website authority checker. It is one of the best blogging tools out there. Bonus: Blogging Tools for Curating or Storing Content (like this site, HackerNoon ) After writing content and sharing and monitoring your content engagement, what next? You should start working on the next topic and monitor competitors. So you want to stay updated in the industry, and you need tools for that, tools that can help you curate and collect trending topics and save articles for later. Bookmarking content on your browser enables you to keep content for later, but it is hard to go back to them. So here are the tools you need: #20. Pocket Their product description says it all. The app also has features to sort content with “tags.” With “discover,” you will find new content from authority websites in your industry. #21. Your industry newsletter You can either be a freelance writer or an exceptional SEO writer. For the latter, you need to write like you are the most updated, knowledgeable, and helpful person in your industry. That means you need Insights, expert opinions, success stories, studies, research, remarkable ideas. The question is, how? Subscribe to newsletters and read the good stuff consistently. Let me correct that: subscribe to a helpful and specific newsletter to your industry. So how? You can find a niche-specific newsletter on Substack Twitter (check the profiles of professionals with a large following)Ask around (social media, your coworkers, Reddit)Subscribes to blogs For marketers, managers, and startups founders, you can check the newsletter on and . Thehustle.co Hubspot Blow the Internet Finally, you have the blogging tools, and I guess you have the skills. Now blow the internet with content that connects with your reader. You have all you need. DO IT!

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If you're in the business of content marketing or search engine optimization, then you're well aware of the importance of link building. Link building is acquiring links from other websites to improve your website's search engine ranking. While there are many different ways to go about link building, one of the most popular methods is to use a service called HARO (Help A Reporter Out). HARO is a service that connects journalists with sources who can provide them with information for their articles. Sources are often given a link to their website in exchange for providing information. Despite being a popular method for link building, HARO is not without its flaws. First and foremost, it can be quite time-consuming sifting through all of the requests to find ones that are relevant to your niche. Additionally, because HARO is so popular, competition can be fierce, and it can be challenging to get your pitches accepted. There are many different alternatives to HARO for link building. While HARO may be a great way to get links, it's not the only way. So if you're looking for a way to build links that don't involve signing up for HARO, check out these other options! Top HARO Alternatives in 2023 Sourcebottle Terkel Muck Rack Prowly Qwoted JustReachout OnePitch Meltwater 1. Sourcebottle Sourcebottle is an excellent tool for finding sources for your content. It's a free service that connects journalists and bloggers with sources who want to share their stories. You can sign up for Sourcebottle and start connecting with sources who want to share their stories. With SourceBottle, you can browse through requests in specific categories such as healthcare, education, or technology. This makes finding relevant opportunities in your niche easy and considerably speeds up the pitching process.   And if you're looking for a way to promote your content, Sourcebottle offers a great way to get exposure. Simply send a pitch, and you may be featured on the Sourcebottle website or blog. Image source: SourceBottle) 2. Terkel On Terkel, you can share your expertise with the world by providing answers to questions on its website partners' sites. You’ll first be asked a set of screening criteria designed to weed out responders who don't meet our high standards for content contributors and then have an opportunity to be published once approved! (Image source: Terkel) 3. Muck Rack MuckRack is similar to Help A Reporter Out in that it connects journalists with sources for their articles; however, MuckRack goes one step further by offering PR tools such as media lists and pitch analysis. These tools can come in handy when trying to get featured in major publications because they help take the guesswork out of the pitching process. MuckRack also offers a wide range of resources, such as tipsheets and webinars, which can teach you everything from writing a great pitch email to getting featured in mainstream publications like The New York Times or The Wall Street Journal. (Image source: Muck Rack) 4. Prowly Prowly is a social media management tool that helps businesses to connect with journalists and other influencers. Prowly offers a wide range of features, such as media lists, pitch analysis, and blog commenting, which can help businesses to get featured in major publications. In addition, Prowly offers a wealth of resources, such as tipsheets and webinars, which can teach businesses everything from writing great pitch emails to getting featured in mainstream publications like The New York Times or The Wall Street Journal. 5. Qwoted Qwoted is an excellent alternative to HARO because it offers a wide range of link-building opportunities. With Qwoted, you can find sources of links through guest posting, blog commenting, and resource pages. In addition, Qwoted offers a wide range of resources to help you perfect your pitching technique and maximize your chances of getting featured. 6. JustReachOut JustReachOut is an excellent alternative to HARO because it lets you directly pitch journalists and influencers in your niche. With JustReachOut, the days of sifting through hundreds of irrelevant requests are gone! Simply enter your keywords and location, and JustReachOut will do the rest by finding journalists who are likely to be interested in hearing from you. In addition, JustReachOut offers a wide range of resources to help you perfect your pitching technique to maximize your chances of getting featured. (Image source: JustReachOut) 7. Onepitch OnePitch is a unique service that connects entrepreneurs with journalists and other influencers who can help spread the word about their businesses. OnePitch offers a quick and easy way to get in touch with potential media contacts, and its services are available for a fraction of the cost of traditional PR firms. 8. MeltWater Meltwater is an excellent company that can help you with your public relations and outreach. They have robust tools for managing all of these tasks, making them one-of-a-kind compared to other companies that only provide specific services like Muck Rack or Hootsuite Pro. In addition, they also do social listening, so when people mention us on Twitter, we're already aware before reaching out - this allows our team members more time rather than wasting precious hours trying desperately and just waiting around hoping something comes up. Meltwaters' service has been fantastic thus far. Conclusion If you’re looking for other options to get links, there are plenty of them. You can try out some of the alternatives we’ve listed here or come up with your methods. The most important thing is to be creative and keep link-building in mind when creating content. What have you been using to get backlinks? Let us know in the comments below!

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