Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. But tools won’t get you far without the right expertise. Hootsuite Academy has helped thousands of professionals and organizations master new social media skills with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform. Find the Hootsuite plan that’s right for you at hootsuite.com/plans, or get started today with free platform training at hootsuite.com/education

Hootsuite

Today we will go through 5 different tools that will help you improve your social media management and add efficiency to your work flow. I will show you what each tool does. I will be sharing the pricing plans of each tool. So let’s get started with our first tool. Buffer App Buffer is a very popular social media scheduling application. The tool makes it easy to share content and automatically schedule the distribution to Twitter, Facebook, LinkedIn, Google+. Now it works by staggering content throughout the day. Buffer lets you add content to your queue without worrying when to post it or how frequently to post it. Buffer also gives you the Analytics about each post which lets you quickly see what ideas are working and what aren’t. Buffer is available in both free and paid plans. In free plan you are restricted to one social profile for each platform i.e. one Twitter account, one Facebook account and so on. You are also restricted to 10 posts at a time. IFTTT IFTTT is an acronym for If This Then That and the whole idea of the site is that it allows you to create custom triggers to automate your social media workflows. With IFTTT you will be creating what they refer to as website. Essentially a set of instructions for what you want to happen. Now recipe refer to as source what they refer to as channel followed by a trigger and trigger is what has to happen before the tool moves on. So you might create something as if I post to Facebook then post the same update to Twitter. So first you need to do is to choose the channels which you want to use. The number of channels available in IFTTT is 276. After choosing the channel you need to activate it simply meaning that connecting your account to IFTTT. After that you can create as many recipes as you want. Like, If I get a new follower on Twitter, then shoot me an email (If This Then That). Hootsuite Hootsuite is a comprehensive social media dashboard. It allows you to manage your content on multiple social media channels, listen to conversations and measure results all from one dashboard. Hootsuite is best if you are managing multiple social media channels. Hootsuite has lot of features: some are free but mostly are paid. After signing up you need to add the social networks by authorizing Hootsuite to access your account. The strongest part of Hootsuite is the Analytics part. Hootsuite gives you the ability to create dynamic reports that just not bring one social media profile but you can compare things between your social media accounts to get an overview how things are working. BuzzSumo BuzzSumo is a content marketing tool and it allows you to explore and discover content to see what works and who is influential in delivering the message. There are 4 main features of BuzzSumo. It allows you to search what content is popular on all social networks. Content Insights: It allows you to search influential people what they are sharing on the social media and even reach out to see if they will promote your content. Influential Search: It allows you to set a query on a particular keyword and Buzzsumo will tell you when the content is published that contains that term. Query: It allows you to search when your competition is getting mentioned and by whom. Competitive Analysis: All their plans come with a trial period with no credit card required. They do have a free plan but to get access to all the features you need to get access to a paid plan. Raven Raven is similar to function as of Hootsuite but it is for those people who manage a lot of accounts. With Raven you can do all the basics of social media dashboard such as plan and distribute content, review mentions and understand your data. They also look mentions for your brand around the web as well. The dashboard also features SEO tools, Content management software, reporting and even Pay Per Click Management. It’s all in one solution although it is priced higher at $99/month it eliminates the need for lot of other tools. Another great feature of Raven is that it allows you to integrate with Google Analytics, Google Adwords, Twitter and Facebook thus bringing the data from all these accounts into a single dashboard. For More, you can visit my website— Digital Deepak

Top 5 Social Media Management Tools for Small Businesses

“No matter what Rylan, you are not white, so everything will always be more difficult for you” That’s what my mum warned me about one day. She was Vietnamese but spent a lot of her teenage years in Manchester, Carlisle and London after our family fled the napalm surrounding Saigon. She would tell me about how badly she was treated by the local white Brits in the seventies — being explicitly racist and aggressive to her. Thankfully mum was very street-wise and avoided any serious events. However it clearly had a lasting effect on her. My father is White English so I’m mixed-race, and although both my first and second names are rare, both hail from Yorkshire; not somewhere you’d associate with the exotic. In fact you know the ethnicity options on forms? I’m the one that has to tick the last box next to “Mixed-Race Other”, which somehow makes me feel a combination of proud exclusivity and societal ostracism. Abnormal Event in an Abnormally Diverse City In my lifetime I can only count three blatant racial slurs thrown at me, none of them violent, but still memorable. Two occurred whilst living in York in the late 90s, and then nothing until last year when my sister and I walked past an Italian on Road shouting ‘Fucking Chinks’ for no apparent reason other than intoxication and our skin color. Kingsland It was quite a shock to happen after such a long time, and we both reacted the same way — by laughing off the anger. It was such an abnormal event in an abnormally . And ironically coming from someone who clearly wasn’t a natural born cockney themselves. diverse city But, these are the moments in my lifetime, that have been completely out of the norm. For the most part I have not been as victimized as my mother was. But what I can’t recall too clearly are the times where more subtle discrimination against me has take place. I certainly haven’t kept a log on things, and I hope no one feels they have to do that. In terms of the discrimination stakes, the odds were swinging against me after I formerly became a member of the LGBT Community. I did talk about my sexuality with my mum after I came out, however even though this happened around only eight years ago, she was initially upset, but i feel in many ways it was because of the increased potential discrimination against her son pushing down on his ambitions. What is the impact? So the big question is: has my race and/or my sexuality had an impact on my career? My answer is: Yes, but not in the way you would expect. I think that as the UK has achieved quite a lot of progression I’ve been able to thrive — and probably wouldn’t be where I am now. I’ve had five London based jobs in my 11 year professional career so far, in companies with a contrasting range of sizes and cultures. I don’t think I ever knowingly suffered discrimination during applications, interviews and in situ in the: macho boiler room of B2B event sales noble yet commercial cause of music education inspirational and lean world of the arts enterprising and hierarchical silver-circle law firm entrepreneurial utopia of a technology unicorn In terms of my managers — It’s been an even split between male and female leaders. I’ve even had two openly gay directors. In all my roles I feel that I made an impact on the business commercially and hopefully culturally too. In fact I was fully supported by my manager Debbie Butler at ABRSM when I decided to come out. With my English name and male gender I do think I have had a distinct advantage over my mother. If I took her maiden name and became Rylan Nguyễn my applications for jobs may have had different outcomes and could easily have been placed in another pile automatically. My CEO says what he thinks… I don’t think it is a coincidence that I’ve now been at Hootsuite for the longest time (nearly 4 years) out of all my jobs. How could I not be proud to work at a company where our CEO, , can challenge the organizers of DMEXCO, the German digital marketing conference, whilst on their main stage panel with six white guys to think more about gender diversity for next year’s event. Ryan Holmes In fact I first met Ryan when I was invited to a Hootsuite Enterprise client dinner in London, and it was at that moment I decided: I need to work for this guy. Our conversation at some point moved onto diversity in the workplace. I spoke about what it was like being gay in a law firm. I definitely believe that SJ Berwin was very focussed on equal opportunities, and in fact had a very positive environment with strong diverse leadership. The legal industry is ancient though, and having to put forward such a corporate identity does mean you have to always be acutely aware of how you appear and what you talk about. But Ryan said at the table: “at my company everyone has the right to be themselves, no one should have any reason to hide anything” Since joining Hootsuite it has been great to confirm that Ryan’s beliefs are pretty much embedded in the culture. Hootsuite has been built from the ground up with diversity as a non-issue. So in fact I don’t think I’d be where I am today if I wasn’t who I am. I’ve worked harder because of what my mother said, and I wouldn’t have had that conversation with Ryan. In the grand scheme of things I earn an above average wage in the UK, have a job that I wake up to every day knowing there’ll be a different challenge and don’t work in fear of being discriminated against based on race or sexuality. Performance and cultural alignment are all that count, and that is how it should be. The Private Sector Influence As I become more associated with our work in emerging markets, I do wonder how I might fair in countries that are not so LGBT friendly. In fact I could be executed in some. I’m not an activist and I’ll never be a or Harvey Milk but I will always idolise the heroes that allowed people like me to succeed. It is these brave rainbow flag wavers that go into countries like Russia to try and make a difference, — but I think the private sector can also help change perspectives in emerging markets where diversity and inclusion can suffer. Peter Tatchell sometimes with horrendous consequences There is a great report by KPMG (link to come soon) on the impact that globalizing private industry can have on culture. As I look to work with people in new territories, I typically only work with partners that match Hootsuite’s cultural beliefs, to help permeate the benefits and business value of a diverse and liberal working culture. This I think is a small way I am able to drive change through my everyday work. One Policy Change to go Two Steps Backward What does worry me is that looking at the generally right-ward shift across the world (with the exception of Canada with the fantastic Justin Trudeau) and the reaction against globalisation — we could go backward very quickly. Just look at Amber Rudd's recent plan to get corporations to report on nationalities of their workforces or the rise of Trump. A fellow member of London Philharmonic Choir, who was part of the LGBT rights movements in the 80s, reminded me that everything they fought for can be taken away by one policy change. Article 50 of the Lisbon Treaty could just be that as the UK heads into unchartered Brexit territory and a more insular outlook. What my mother went through is less likely, and I still don’t think we are perfect in the UK by any means, but I do think there has been massive improvement in the last couple of decades around diversity, inclusion and equality. I just hope my mother’s warning doesn’t turn back into a reality. Progress is happening today and everyone deserves an equal chance — no matter your background, race, gender or sexual preference. I’ve been lucky enough to be able to take advantage of the progress — and thrive in that change.

Mixed-Race Other. Experiences with Diversity and Why I’m Most at Home in Tech.

Affiliate marketing is a real powerhouse in the digital marketing realm and in recent years has gone through significant growth and transformation. Chances are, you’ve been on the receiving end of it yourself! Now, it is not the time to ignore this approach, since the power of social media, increased device usage, and the boom of creator-led media are all here to help your business thrive. According to _ __, the affiliate marketing industry is experiencing robust growth and there are approximately 9,600 global services and companies related to affiliate marketing in 2023 including agencies, platforms, and various other organizations or apps providing affiliate services. Additionally, forecasts that affiliate marketing spending will reach a staggering US$ 39,805.4 Mn by 2031. Influencer Marketing Hub Astute Analytica For context, reported that global affiliate revenue for affiliate networks amounted to $6.5 billion in 2006. MoreNiche Exciting numbers, huh? Here are some more. According to Performance marketing association survey data: 84% of businesses find affiliate marketing to be more profitable than other marketing methods. In 2021, affiliate marketing contributed to around $71 billion in ecommerce revenue in the United States. On average, every $1 spent on the affiliate channel resulted in $12 in ecommerce revenue across all industries. 84% of media publishers and bloggers create content for affiliate marketing. Retail brands were responsible for 76% of affiliate channel spending, with about one-third going to clothing affiliate programs. Again, number-heavy facts, but you and I know that marketing is nothing without numbers. The explosive growth of the affiliate marketing industry in the 21st century can be credited to a few key factors. First off, the surge in digital operations and the widespread use of mobile devices. Then, the subsequent digitalization of services, the advancements in digital marketing, and the increased volume of online purchases, fueled by a shift in consumer behavior, have all contributed to the flourishing landscape of affiliate marketing. Affiliate marketing's widespread appeal also stems from its affordability, and the high return on investment in terms of both time and cost when compared to alternative marketing approaches. Businesses caught on the wave, adapting their operations and creating affiliate marketing programs to drive their revenue. Then, the social media boom was exactly what gave affiliate marketing the kick in needed, coupled with the rise of influencer marketing and brand partnerships. Thanks to the significant increase of social media usage (from 5% in 2005 to 79% in 2019 according to ), platforms like Facebook and Instagram became key to affiliate marketing campaigns. Our World In Data That’s kind of how we got here. Now, it's not just something companies do on the side; it's a real way to make money. As we navigate the landscape, it's evident that the rise of Cost-Per-Action models is not just a trend but an exciting narrative for sellers on the global stage. So, what’s in plan? In this article I’d like to introduce to you current trends in affiliate marketing and most recent market breakthroughs, seen through the lens of a founder. Choose your fighter A growing market is nothing without innovation, and the very expected emergence of newer tools is a great indicator for market relevance. Just as with any increasing complexity, humans start to seek (and make) tools for dealing with the tools we already have. The rapidly growing affiliate marketing industry is no exception to the rool. Here are the purposes, and some of the tools we’ve got so far: This is software offered by Impact Radius, Awin, and Post Affiliate Pro and it provides advanced tracking and analytics for affiliate marketing campaigns, letting brands and their affiliates optimize their strategies based on performance data. Affiliate Tracking: Companies like AspireIQ, Upfluence, and CreatorIQ can help brands connect with influencers (including micro-influencers), streamlining the process of finding the right partners for affiliate marketing. Influencer Marketing Platforms: If you need a little help creating the visuals, tools like Canva and Adobe Spark let affiliates and marketers easily create high-quality, engaging content for promoting products across almost any channel of choice. Content Creation Tools: For managing affiliate marketing content across multiple social media platforms, doing things like scheduling posts, or analyzing engagement metrics – Hootsuite, Buffer, and Later are the way to go! Social Media Management Tools: Big-time players like Mailchimp and ConvertKit are well-known powerful tools for creating email lists and launching outreach email campaigns with personalized affiliate offers and content. You can also track opens, clicks, and conversions. Email Marketing Services: SEO-helpers such as SEMrush, Ahrefs, Moz and similar services provide affiliates with critical insights into keywords, competition, and performance, helping you optimize content and improve visibility in search engine results. SEO Tools: To conclude In recent years affiliate marketing has become not only a useful tool, but a robust solution for sales, bound to be a prominent player in the future of marketing as a whole. And for that, there are many reasons. Its low-risk nature provides a secure avenue for both businesses and marketers and the potential for high rewards and a scalable income adds an enticing element to the affiliate marketing landscape. With affiliate marketing you simultaneously build brand awareness and drive traffic, presenting itself as a holistic marketing solution and an attractive choice in the evolving landscape of digital marketing, making it a pivotal player in shaping the future of promotional strategies. So, are you in?

Inside the Affiliate Marketing Product Boom: A Founder's Perspective on Market Trends

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eCommerce businesses face significant competition. More so, since global logistics enable competition at a global scale. This means that eCommerce marketing is not optional. Loyalty from customers is rare as this business rests on price sensitivity. That is, if customers find a decent product at a cheaper rate, they have no incentive to remember an eCommerce website or return to it. As a result, constantly working on marketing campaigns is critical for eCommerce business owners. A smart eCommerce entrepreneur will automate their marketing to grow their website. At least wherever it’s possible. So that they can focus on problem-solving and new strategies to attract customers. In this post, I’d like to share ways to automate eCommerce marketing. We’ll look at simple things like adding opt-in popup forms to something more elaborate, like using AI to manage customer support. The Skinny on eCommerce Marketing What does eCommerce marketing consist of anyway? In general, marketing is the overall practice or function of drawing people to a business. And it overlaps with sales. However, sales is almost separate from marketing because it’s about closing and getting people to take action. While marketing is all the steps before closing sales, and it’s about building everything that makes a sale possible. When it comes to eCommerce, sales is the lifeblood of the business. With so much invested in hosting, inventory management, product building, logistics, and so on, marketing to be conversion-oriented and hyper-focused on sales. needs So, we’re going to look at marketing automation that supports sales as the end goal. We’re also going to look at ways to build trust, authority, and more because virtually no one buys anything on a whim. People go through several stages of research and contact with a brand before buying from them. Knowing this, you should leverage the appropriate marketing automation tools to make sales faster and easier. Let’s take a look at what eCommerce marketing automation tools look like. 1. Push Notifications Typically, opt-in popup forms go at the top of the list for me when it comes to lead generation and marketing automation. But, to my best knowledge, eCommerce businesses are best served by using push notification tools as a primary means to collect leads and communicate with audiences. Push notifications, done correctly, are instant messages that pop up on mobile and desktop browsers. And they are great for engaging audiences and sharing key information with them, for example: When a product is on sale When something is trending To offer discounts and special offers To bring back people to finish shopping on their abandoned carts And so on. Use a push notification tool or plugin, and set them up so that they . These triggers could be a welcome push notification when a person signs up, abandoned cart activities, RSS feed campaigns, and so on. activate on specific triggers In this way, an eCommerce business can relay important information and timely content automatically. Once the setup is done at the start, you can easily reach more people and offer personalized experiences via push notifications. 2. Drip Email Marketing Remember that getting customers to buy from you is a journey, not a single trip. Another analogy you can use is thinking of the process of selling as a campaign spread over time rather than a single skirmish. In terms of marketing, you need to have a sequence of communication set up and ready to go at the right time, to the right people, in the most optimized format. One of the most powerful ways to do this is to use your email marketing, and set up a drip campaign. A drip campaign is a series of emails that you can send when a trigger is hit. For example, when a new subscriber signs up for your email list, you could launch a drip campaign with a welcome email, an email with news one week later, a free offer a few days later, some kind of promotion afterward, and so on. Other triggers for drip campaigns are when your user adds a product to a cart and abandons it. Or if a user hasn’t logged into their account for a while. Drip campaigns are automated, personalized for different segments and situations, and engaging. They’re necessary if you want to boost sales over time and do so automatically. 3. Automated Customer Segmentation Personalization is the key to hiring sales in eCommerce. Segmentation is what makes personalization possible. Segmenting is the process of grouping your audience according to similar characteristics and behaviors. However, you should note that in eCommerce marketing, segmenting is refined, dynamic, and often granular. Meaning that successful eCommerce brands don’t just group their audience according to wide age groups, income levels, and so on. They use powerful tools and data to segment customers based on many factors. Some B2B segmenting tools can generate hundreds of segmented groups from a given set of audience data. The factors by which you can and should segment your customers include transactions, time spent on your site, engagement on multiple platforms, demographic information, and so on. You can combine these factors in hundreds of ways and get information to craft highly personalized emails. As a result, you get more engagement and more sales. However, you can imagine how complex this activity can get with just a few hundred customers. Much less with millions. And this is where AI and automated customer segmentation comes in. Tools like Convertedin and SalesForce enable such automation. And an eCommerce site that wants to succeed must leverage segmentation to get better engagement from customers. 4. Social Media Automation Many eCommerce business owners think of social media as a simple and easy activity. And not many believe that social media can impact sales. However, when done correctly, social media is a powerful means for eCommerce companies to turn audiences into buyers. For example, use social media to learn about new products. in the US consult social media sources before making a purchase. And finally, when people buy on social media, the average order is quite high - $65 on Instagram, $55 on Facebook, and $38 on YouTube. 85% of Gen Zers 25% of shoppers So, it is critical to not only be present on social media but to optimize your presence on it. If you think about it, being present on multiple platforms like Facebook, LinkedIn, X, Instagram, TikTok, and goodness knows what else is hard enough. But then you also have to be present on them and create content regularly. The bare minimum is to create daily posts. But the reality is you should create multiple posts per day for each platform. And if you want to drive engagement, you should create videos and respond to comments. If this doesn't sound exhausting already, you should pay attention to brand mentions, your competition, and major trends and activities related to your industry. As you can imagine, a full-fledged social media team, an agency, or at least one person dedicated to your social media work. And this is where automation becomes a boon. Platforms like Sprout Social, Buffer, Later, and HootSuite enable content scheduling and content planning. They also automate the distribution of your content at the right time for your location. And so, including social media automation as part of your E-Commerce marketing is invaluable. 5. Chatbot Automation Millennials and Gen Z-ers prefer texting as a way to communicate. By offering live chat and chatbot automation on your eCommerce site, you essentially communicate at the level of your audience. There are many chatbot automation platforms that make it easy for you to integrate chatbot facilities into your online store. And you can train them using your in-house material, such as customer support tickets, brand guidelines, and so on, to ensure that these chatbots match the tone of your brand. These are extremely useful for answering that can be extracted from a database or are very minor. For example, someone who wants to initiate a refund or a return or wants to know the status of their delivery will benefit from the quick solutions a chatbot can provide. Your customer support team can focus on more complicated tickets and issues that deserve a personal human touch. This form of marketing focuses on enabling communication and providing information fast. It's also a game-changer for creating sales and lead generation on eCommerce websites. Over to You I’ve shared five different ways that an eCommerce platform can market itself more effectively using automation. It can take time and training to implement these options on your site, but when they are up and running, they work on their own for the most part. You can focus on strategy and excellent customer service which will lead to increased purchases and overall growth. So don't hesitate. Get on board with automation today.

5 Ways to Automate eCommerce Marketing

, as a marketing strategy, focuses on two things: and . It’s all about creating content and getting it to the right people. As a beginner, it’s great to see the brands doing it right and what you can learn from them. You want to pick a thing or two from successful content marketing examples. Content marketing content distribution So, what companies are best at content marketing? I cover 5 brands that execute content marketing excellently in this post. You can find them online or by clicking the links I will share. Covered in this Article": Summary of the strategy Favorite content (I chose this for those who want to pick tone and style). Number of organic visitors as of the time of compiling this list: August 2023 Website organic traffic is not less than 1 million. 1-3 Things you can learn from them. 5 Brands With Successful Content Marketing Examples #1. Hubspot Hubspot is one of the brands executing content marketing excellently well. Their strategy is diverse, and it all ties together into their brand. Remember the first definition I put out that content marketing is about content & distribution? Well, Hubspot’s content includes courses, blog posts, thought leadership articles, research or reports, tools, infographics, etc. they use blog posts to bring organic visitors, but my favorite is their courses. Most Hubspot courses are well executed, and learning them will make you understand the FUNDAMENTALS of what you’re learning. Many people are good at what they do, but when it comes to explaining the fundamentals, they can’t. Distribution: Hubspot’s strategy applies many marketing ideas. For instance, their course has a certificate you can show around. This is user-generated content. They collect emails each time you sign up for tools or download any of their ebooks. They bought an existing business, a big newsletter, to boost their marketing strategy. Nowadays, they sponsor podcasts. : combine your marketing efforts and expand as much as possible. This is not something a small business can do because of limited resources or team size. However, you can expand into three or four strategies for your product. Important Lesson You can start with Hubspot courses and blog posts to learn about successful content marketing examples. They are great. 17m+ (August 2023) Website Organic Traffic: Favorite posts: The 20 Best Marketing Articles of All Time, According to HubSpot’s Marketing Team Inbound Marketing course Favorite course: : Customer Management Software (CMS) What Husbpot sells? #2. Shopify is an e-commerce company. When it comes to getting traffic, they are doing really well in content writing. Their blog attracts millions of organic visitors every month. Shopify An effective part of their strategy is interviewing famous business owners or influencers. This is like combining influencer marketing with blogging. This kind of content is likely to appear in search when people search for the names of that famous person. The post gets tons of shares and hundreds of thousands of bookmarks. Important Lesson: blog posts, videos, tutorials, and memes… Content type: Favorite content: How to Start A Blog blog, YouTube, Instagram, and more. Distribution: 20+ million (August 2023) Website visitors: #3. Buffer Buffer is a tool for scheduling and organizing your content. You can plan your content, and Buffer will automatically publish for you based on the tone and schedule you created. blog posts, videos Content: blog post is their best. The rest, like YouTube and Instagram, aren’t doing much in terms of views. Note: I have no idea what the conversion is like. Distribution: : Favorite content How to Monetize Your Content : 1m+, August, 2023 Website Traffic #4. Hootsuite Hootsuite is like Buffer, but they have an excellent content marketing strategy. I have seen their content, and I can say they are doing very well. They have a unique style of creating videos that you can learn from. For instance, on YouTube, their tutors or creators wear lab coats and explain the topics in a laboratory. Hootsuite is not a medical center? Moreover, they are humorous. TikTok What is an example of brand content marketing? If you are new to Tiktok, I will recommend following Hootsuite. : written guides, tutorials, and videos Content : website, YouTube, Tiktok (You should check out their Tiktok handle.) Distribution : 7.7m+ (August 2023) Website visitor : 52,000 followers Tiktok #5. Waitbutwhy Waitbuthy is a blog. Tim Uban handles the content. Although it’s just a blog, it has become famous, and some of his posts have been shared by hundreds of thousands of people and read millions of times. The funny part is that he doesn’t post regularly. Sometimes, often it’s once a month. Nowadays, it’s once when he feels like. : Long-form articles. These are as long as an ebook. Content Blog, Social media (Facebook, Reddit, and Twitter) Distribution: : Favorite Post The Cook and the Chef Website Traffic: 52K+ This is much lower than the number of visitors for other brands in this post but I’ll break it down.  Imagine creating one post per month for five to ten years and getting more than 50k visitors monthly. Most of the content is essays and deep dives, which you do not search for regularly. They are things you search for once a year — how to pick a career that fits you or why procrastinators procrastinate. People who blog every day don’t have those numbers. Important lessons here: Think of the content as an investment. Five years from now, what will be the value of this post or what you wrote? Another thing is how heavily you are relying on distribution. On a scale of 1-10, how rare is your kind of content? If you put up a paywall on Patreon for it at 5 dollars per year, how many people will say that’s a massive steal? This is also a conversation that’s worth explaining to people who use ChatGPT or AI content. The kind of content you create with these tools is extremely low if you think about them as an investment. No one will pay for something AI created because AI doesn’t generate the kind of thing that makes humans astounded or think about their life like a theory. The best content marketing examples are like discoveries, not a boring repetition of what has been created. When I thought like this, I created content I believed would still be extremely valuable in 10 years. You can check them out and let me know what you think: How to become a rich writer How to be Happy Alone Without Feeling Like a Loser Waitbutwhy know their content is not what the average person wants to search for quickly? They need subscribers and people who would be excited to remember their page and come back time and time again. This influences the type of content they create and where they share it. You can read more on how they got traffic . here By the way, what is successful content marketing? The definitions of successful content marketing will be different from brand to brand. If you aim to create content and put it behind a paywall, it won’t be effective enough to follow the same strategy as bloggers creating content for Google Adsense. Start with a goal, then find a strategy that works best for your goal. Often, you will have to experiment with a few ideas, but the best thing you should do as the first step is to look at the success of others. Study what you should emulate. Study These Content Marketing Examples To Inspire You Visit their websites. Consume their content. You will pick something helpful you can steal for your brand, website, or business. Good luck! Also published . here

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Literally hundreds of apps have appeared seemingly overnight in the wake of ChatGPT, making it impossible to keep track of them all. But one worth keeping an eye on is , a workflow automation tool that operates in your browser. Bardeen.ai At first glance, Bardeen may look like just another automation tool elbowing its way into a very crowded space. Yet, it introduces a significant wrinkle: context, meaning it builds automations based on what’s open on your computer screen. It also uses AI to build automations for you - making it vastly faster than its competitors. Unlike other automation tools such as , Bardeen runs as an extension in the user’s browser, so users never have to switch windows to use it. And it reads the tabs open in the browser to build automations that are context aware. That means with the click of a button, Bardeen scans what is open on the page and can extract information for use in email drafts, Slack messages, Jira notifications, etc. No more context switching or Saas sprawl. Zapier Carl Ritchie, a salesman at Deel, a fast growing global hiring and payroll platform, says he uses Bardeen every day for prospecting and outreach and automating tasks throughout his day. “It definitely took some time to learn how to use,” said Ritchie, “but for the time invested, a hundred times that has been saved, and now with MagicBox it’s even easier to get started!” Ritchie has become a Bardeen superuser at Deel and rolls out automations to his team using Bardeen’s handy ‘share’ function. One automation that Ritchie built with Bardeen scans competitor pages on Trustpilot, a review site, and sends him a Slack message whenever it spots a negative review. Ritchie then reaches out to the reviewer offering Deel as an alternative. https://vimeo.com/821665636?share=copy&embedable=true Business process automation can be traced back to the 1950s and 1960s, when companies began developing custom built solutions to harness the new advances in computer technology. The 1970s brought more sophisticated tools, including enterprise resource planning systems and workflow management software, which automated everything from inventory tracking to customer service. The rise of the internet and cloud computing led to further innovation that unstuck automation and sent it flying across departments and geographies. But nothing has accelerated automation as much as artificial intelligence, particularly natural language processing and the advent of large language models like OpenAI’s GPT-4. For most repetitive, digital tasks, it’s only a matter of engineering to get an AI system to do it. Knowledge workers spend as much as 40% of their time on repetitive tasks, a significant waste of time and resources that could be better spent elsewhere. Yet, automation is still limited to large corporations or individuals with technical knowledge. As a result, adoption rates remain low. But Bardeen aims to make automation easy and accessible to everyone. Bardeen’s founders, Pascal Weinberger, CEO, and Artem Harutyunyan, CTO, formed the company in early 2020, just before the COVID-19 pandemic shut down much of the global economy. They named their company after John Bardeen, two-time Nobel Prize winner and co-inventor of the transistor. Weinberger is a self-taught computer programmer from Germany who dropped out of college and worked on a series of startups and projects before at Telefonica’s Barcelona-based skunkworks, Alpha Labs. leading the AI team Harutyunyan came out of Mesosphere, now , which builds orchestration software to control applications running across different hardware. One of Mesosphere’s founders and CEO, Florian Leibert, was one of Bardeen’s first investors. D2iQ In many ways, Bardeen is also a kind of orchestration platform, allowing users to mix and match dozens of applications into a single workflow - Weinberger calls it a kind of ‘superglue’ that holds productivity apps together. The robotic process automation market is mature, with recognized dominant players. But Weinberger believes that the industry faces a slow decline because it lacks solutions for automating tasks with modern SaaS apps, such as Hootsuite and Hubspot. Meanwhile, newer automation solutions, such as Zapier and , are ‘trigger-based,’ designed to execute a series of actions in response to a trigger – when a website is updated for example. But these tools do not consider the user’s current context or real-time decision making. UiPath Weinberger and Harutyunyan aimed to provide contextual automations that were easy to build and did not require coding. Their first prototype met their own immediate needs: an automation that scraped personnel data from GitHub pages and wrote recruiting emails to software engineers. “We saw an opportunity between older robotic process automation and modern SaaS apps,” said Weinberger by phone. Indeed, creating an automation with Bardeen is faster and easier than most Saas apps. Mesosphere’s Leibert, who had left to start a venture capital firm, , led Bardeen’s seed round of3.5 million in February last year, which was followed, less than six months later, by it’s $15.3 million series A. The Series A round was led by Insight Partners’ Praveen Akkiraju, an automation software veteran, having served on the Board of robotic process automation giant Automation Anywhere. 468 Capital Bardeen's product is aimed at modern knowledge workers who use the so-called “hipster productivity stack” - tools like Notion, Table, HubSpot, ClickUp, Salesforce, and Gmail. The company’s roadmap reflects feedback from an engaged community of users hundreds of thousands strong. Already, Bardeen works with more than fifty apps, from OpenAI’s GPT-4 to ClickUp, HubSpot, Notion, Google Sheets and . It is adding about one more app per week. more It offers several advantages: Bardeen's automations run locally on the user's device, which makes it more cost-effective and privacy friendly. It is built with AI embedded into the product from the start and the platform learns continuously, improving its functionality. If a user edits the output and the edit makes sense, it is reviewed by Bardeen, and the platform is improved in real-time. “Playbooks” and “MagicBox” are two key features of the Bardeen automation tool. A playbook is a pre-built workflow or template that automates a specific task. Playbooks are designed to be easy to use and customizable, allowing users to quickly automate repetitive tasks without needing any programming skills. Knowledge workers spend as much as 40% of their time on repetitive tasks, a significant waste of time and resources that could be better spent elsewhere. Bardeen offers a vast library of pre-built playbooks for a wide range of tasks, including data entry, report generation, social media management, and more. Users can also create their own custom playbooks using the drag-and-drop interface, which can then be shared with others in their organization. The MagicBox is like an AI enabled search box into which users describe an automation. The interface returns a custom workflow that users can modify by selecting pre-built actions from a list. Its use of generative AI puts it ahead of its competitors, many of whom have promises and demos but long waiting lists for the feature. Others in this category are trying to train generative models to automate tasks, which is very cost and time intensive and has yet to show results, whereas with Bardeen’s approach the generative AI is used to build and suggest an automation template to the user, who can then use the platform’s intuitive no-code builder to adjust it to their needs. When the same task has to be automated multiple times, the user then simply needs to click a button and the automation is triggered. That makes it an easy and reliable way to save time and remove friction from every knowledge worker's daily tasks. Combined, the features are like a for workplace productivity. Anyone can create and deploy automation workflows on the platform with a little training, regardless of their technical expertise. virtual Swiss army knife Bardeen can automate tasks such as sales, recruiting, sourcing work for analysts, and things like even email or meeting management, social media posting, and file organization, allowing users to work more efficiently and effectively from anywhere. Its goal is to help people automate the repetitive and mundane tasks that consume so much of their time and energy, freeing them up to focus on more creative and fulfilling work. As we move further into the digital age, the demand for automation tools like Bardeen is only going to increase. This has raised concerns about job displacement and the erosion of human skills and creativity. But Bardeen offers a glimmer of hope, suggesting that it is possible to harness these powerful technologies in ways that enhance our human productivity by collaborating with AI. Featured image generated using Kadinsky 2 using the following prompt: “A person trying different apps over their phone, from over the shoulder angle.” Also published . here

Bardeen, The Automation App Enhancing Human Productivity

বারডিন, মানুষের উৎপাদনশীলতা বাড়ায় অটোমেশন অ্যাপ

Bardeen, die Automatisierungs-App zur Steigerung der menschlichen Produktivität

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Bardeen, l'application d'automatisation améliorant la productivité humaine

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Bardeen、人間の生産性を高める自動化アプリ

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Bardeen，提高人类生产力的自动化应用程序

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