Fygr aims at providing business owners comfort in managing their cash flow and building realistic previsions over the next months of activity

Fygr

By now most of us would have heard of the infamous Fyre Festival in 2017 where investors lost over $27.4 million dollars. The festival’s pitch deck has resurfaced online in 2019 and has been labeled as . ‘beyond parody’ Founder Billy McFarland had an idea to host a ‘luxury musical festival’ which would help in the launch of their music booking app. It was meant to be something exclusive and unique and help create massive buzz. . And it did…for the wrong reasons The whole thing ended up falling apart quickly and cost investors millions of dollars of investment money. But did the pitch deck help secure that funding or was it just a warning sign of the impending doom to follow? Let’s take a look. First Section: What is Fyre? The first section goes through the generics of any pitch deck including: How It Works The Problem Statement The Solution The Revenue Model Everything looks standard, although it is quite wordy which could mean this deck could be handed out without narration at this stage. There is a clear problem described in these slides with a solution outlining how it solves the issue stated. One important thing these slides indicate though is that which is subject to validation but still nevertheless important to state. ( ) the company has traction we later do find out this traction was actually faked and they only had $55,700 in bookings vs the millions they claimed Overall it still nicely presented in a way that makes it understandable. Second Section: The Festival This is where it starts to head off into another direction. It switches from a lot of words and facts into lots of ‘inspirational’ quotes. Throwing this left and right, it attempts to take the viewer on a journey by getting them to envision what Fyre’s goal of the festival was. Now you may be thinking that it’s absurd that they asked for to promote their app via a festival but if you look at the history of festivals, it sheds some light. millions of dollars in funding The Fyre Festival was ‘billed as Coachella on a private island’. According to Billboard — The 2017 festival Coachella was attended by 250,000 people and grossed revenues of $114.6 million. Festivals are very hard to execute correctly with many things that could go wrong (this would be one of the best cases ironically) but it had merit in the sense it could have actually been profitable if pulled off and as an added bonus, promote their core business as well. Section 3: The Promotion With celebrities like Kylie Jenner and a load of influencers being paid to promote the Fyre Festival, it was meant to be the biggest festivals with some of the biggest names attending. Although influencer marketing is a legitimate strategy, it is also alarming when you’re hiring more than 100+ influencers including Kylie Jenner to promote a festival in its first year. It was estimated Kylie Jenner’s post alone cost $250,000. Overall the strategy was clear but it was so over the place that there are many possible questions that could be raised including the legitimacy of the entire influencer piece. PR and Influencer Marketing are solid strategies especially for millennial targeted events such as these but they are also extremely hard to prove. The fact that they were predicting to hit 100% of all sales by March 31st, with PR as their main marketing tool is alarming. The pre-order numbers should have been checked to see the actual viability of the claim. It’s important to note many influencers got backlash even after the Fyre Festival failed including a lawsuit against Kylie Jenner. Any influencer needs to be careful when choosing what they endorse and this is a clear example of why. Section 4: Financials and Partnerships There is a lot of content in this section that needs to be discussed so I am going through the essentials on each slide. Partnerships Pending? Why are they pending? I find these slides to be a waste especially with the majority of the partnerships being ‘pending’ such as some major ones like Samsung. Partnerships can also mean little or nothing especially if it’s contributing minimally to the cause. This needs to be articulated clearly including what the partnership provides for both parties. Financials Financials should be one of the most important parts of the pitch deck. It should outline what their revenue model was (if not explained already) and showcased how much revenue they’re currently gaining and their run-rate or an estimated run-rate. Investors love to see 2x and 3x growth charts. But out of all 56 slides, there was only one slide on this and it wasn’t even a financial slide. It was to reference an appendix slide. Now that’s fine but its also giving a sign that they might not want to dive deep into their figures which is spelling trouble. Land Ownership The slide here is straightforward and looks impressive. If legitimate, this would be a great nab for the festival. This would definitely need to be validated especially due to the fact it was free and the island was worth $8.4 million dollars. Achievement Slide Overall, this slide may look impressive on the surface but when you dig deeper into the meaning of the numbers, there is a lot of information missing. are always known as a vanity metric especially without solid proof that it converts into ROI. Simply stating a bunch of impressive numbers seems weak especially twice as social vs media. Impressions ‘ is once again flakey like the partnerships section. If it was clearer perhaps on its run rate of how it was going so far including current tickets sold, this would be far better represented. Expecting’ to be sold out in March 31st The issue is why is it all ‘expecting’ or ‘pending’ or ‘going to be’? Section 5: The Ask Every pitch needs an ask like in Shark Tank. Here it is — 25MM raise. There are a few questions around this including why this specific amount? How was the valuation done? There are many unanswered questions in this deck and this again is likewise as it doesn’t explain the background of how they reached this figure. What exactly is an exclusive manager? Why do we need 500 of them and what do they bring to the business for Fyre? At this point, the slides are looking dire with too many unanswered questions. Section 6: The Team Honestly, it does look like an impressive team. The team has a lot of relevant talent and I actually enjoyed the layout of this section as we all know how a good team can make or break a startup! Every section of a team from product, engineering, marketing to sales play an important part in a company and these slides illustrate it well. Final Comments Overall there were some decent slides, but the majority was fluff. There were many concerns with the pitch deck including large amounts of claims without evidence or extra detail. It later resurfaces that many of the claims were false (from actual booking amounts to partnerships). In the end, Fyre itself was a great idea and but the festival failed miserably due to deceiving details, misplanning and more. The slides should have been a forewarning of the possible failure of the festival even though it managed to secure million of funding (larges amount of funding was secured through fudging of numbers). What is clear though is that the slides most likely did not contribute to how Fyre got the large funding amounts it got. Thanks for reading. If you enjoyed these tips, feel free to hit that clap button 👏 to help others find it.

Deconstructing The Fyre Festival Pitch Deck

Marc Weinstein on What Happened at the Fyre Festival

The ideology serves as a powerful mechanism not only for uniting individuals with similar interests but also for exchanging experiences and ideas, embodying the principle that sharing is indeed caring. is a great example of how a community of enthusiasts can change the world. Its are highly impressive and we can claim that most of the Internet works on Linux’s horsepower. open source Linux usage statistics Bad programmers worry about the code. Good programmers worry about data structures and their relationships. Linus Torvalds Managing an open-source project carries significant weight, particularly as its popularity grows: it brings forth the spotlight on technical expertise and architectural choices. Popular projects could be a treasure trove of knowledge for anyone who wants to boost their skills. Let's delve deeply into a few notable projects. Why focus on open source? First of all, it embodies top-tier coding standards, integrating best practices championed by industry leaders. My firm belief lies in the notion that genuine programmers are fueled by passion and curiosity. Why not learn something new and integrate it into our daily practice? Secondly, hacking code could take your skills to a whole new level if you are consistent and tenacious. Last but not least, it could help you jump right into the project you like: find new buddies, brand yourself as a skilled developer, and get the job of your dreams. Help the community to solve their problems, and the reward will not keep you waiting. Take your cup of coffee, let’s get straight to work. Linux Kernel The very heart of the Linux system — its kernel. Indeed, this is not merely a singular project, but rather a constellation of diverse projects unified by a central idea: tying up different parts of hardware and providing a sustainable, secure API for the end users. The Linux codebase is huge and contains a lot of vendor-specific code, but it is well-organized and structured. I strongly recommend everyone interested to read . It might be a bit outdated but it will foster a solid understanding of how the kernel internals work. The kernel version I have on the table is 6.3. this Radix tree for memory management At the very beginning of the main.c we can spot definitions of some functions like . It is responsible for initializing the data structure that is used in memory management processes. radix_tree_init In the codebase, the radix_tree_root struct is an alias for a wrapper above the struct. It a lock (pthread mutex); xa_flags — the enum that tells how memory allocations will be performed; and the pointer to xa_head. XArray holds gfp_t struct xarray {
	spinlock_t	xa_lock;
/* private: The rest of the data structure is not to be used directly. */
	gfp_t		xa_flags;
	void __rcu *	xa_head;
}; typedef enum {
	GFP_KERNEL,
	GFP_ATOMIC,
	__GFP_HIGHMEM,
	__GFP_HIGH
} gfp_t; If all of the entries in the array are NULL, xa_head is a NULL pointer. If the only non-NULL entry in the array is at index 0, xa_head is that entry. If any other entry in the array is non-NULL, xa_head points to a xa_node — the internal struct that handles offset, counts, slots, and other fields. struct xa_node {
	unsigned char	shift;		/* Bits remaining in each slot */
	unsigned char	offset;		/* Slot offset in parent */
	unsigned char	count;		/* Total entry count */
	unsigned char	nr_values;	/* Value entry count */
	struct xa_node __rcu *parent;	/* NULL at top of tree */
	struct xarray	*array;		/* The array we belong to */
	union {
		struct list_head private_list;	/* For tree user */
		struct rcu_head	rcu_head;	/* Used when freeing node */
	};
	void __rcu	*slots[XA_CHUNK_SIZE];
	union {
		unsigned long	tags[XA_MAX_MARKS][XA_MARK_LONGS];
		unsigned long	marks[XA_MAX_MARKS][XA_MARK_LONGS];
	};
}; The radix tree data structure contains “nodes” that link with each other based on the int key (index). The node contains several slots, each of which can handle a pointer. The main idea here is to keep a tree wide, not deep — it is effective for fast addressing. When the function is called by a user (it can be a device driver), the following actions occur: radix_tree_insert __radix_create_tree creates a slot in the tree if it is necessary, based on the passed index which is used to check the size of the tree. Or raise an error if there is no available memory; insert_entities pass an item to the slot; some asserts check that offsets are applied correctly to the data structure. Wherever a user of the tree is going to look up a specific page, they need to look up it with an index. The lookup phase is quite efficient because of the broad nature of the structure. It is based on the key that is modified on the user side. Take a look at the for more insight into how it works. article Users of this data structure include GPU and network device drivers, which maintain memory page pointers in a structured format rather than juggling them. It's like having a pocket dimension! This is where Linus's earlier quote comes into play. Consider the essence of the data you handle; aim for efficiency, compactness, and cleanliness in its usage, regardless of the language or project you're involved in. In 2021 Liam Howlett (no, another Liam) and Matthew Wilcox introduced data structure. I encourage you to read more about the intentions, motivation, and realization details and . the maple tree here here Kubernetes Let's direct our steps to the point of the architectural design. One of the most famous orchestrators, invented by Google and spread around the world at rocket pace — Kubernetes. There are a lot of fairly new resources out there covering the internal details, for example here is a that you can start exploring as you delve deeper into the details. repository The whole point of this article is to get some useful insights that answer not just “how” but “why”. Understanding the motivation is crucial, in my opinion, that is how we can “catch a mindset” to re-implement all those cool staff in our daily job. Let’s briefly recall what the Kubernetes is. This is the system that manages containers within the applications and provides orchestration features such as scaling and high availability. Kubernetes’ main components are the API service, the scheduler, etcd — the key-value storage, the controller service, and the agent service — “kubelete” on each node to manage containers. Guys from developed it to utilize the compute resources of their cloud . Their main intention was a “great container management system”. Google as efficiently as possible Architectural highlights The very first thing I’d like to highlight is the distributed nature of execution. To synchronize all of the user’s entities states the orchestrator uses etcd — the key-value storage which information in a tree data structure. It is a common pattern that presents a to manage different states between multiple entities, with one slight difference: the storage is also used to “instruct” all of the components about the final cluster’s state. keeps So the whole system uses the storage as a source of truth to keep maintaining the desired state of a cluster. source of truth One more nice architectural decision is the — container runtime interface. CRI It allows Kubernetes to work not just with Docker but many others (CRI-O, Dockerd) by defining the , just like one from RFC. The kubelet agent utilizes GRPC to connect with a runtime, so in case one would like to implement its own runtime, they should implement the exact interface on their side. The concept aims to loosen the connection between the kubelet agent and a runtime which manages containers. interaction protocol At the end let’s briefly look at the “sidecar” pattern that was presented by third-party services like and has recently been within the core Kubernetes functionality. Istio implemented The whole idea is to embed a service to the main application that helps to handle some specific cases such as proxy or load-balancing. Kubernetes manages this container as a whole different entity of a pod: the container can the entire pod status; restarting and updating separately of the main application; resources with the main app. influence share The main point here is that the main application may know nothing about the sidecar, while the behavior of the entire service can be changed. Bless Open Source, we how new functionality was implemented by the community. can trace PostgreSQL PostgreSQL is not just a database but a whole platform. After the client connects to the server a new is established. The query goes through many while executed: parsing, the rewriting system, planning and executing. backend process stages The PSQL server has a bunch of that allow developers to interact with different internal components. For example, we can our scan provider aimed, for some optimizations at each stage. Or create an . Even though the overall process required for specific knowledge and the documentation could be a bit knotty, interfaces write index add-on the loosely coupled architecture empowers developers to vastly expand functionality. There are many that we can use within the platform and the “bloom index” is one of them. extensions realization Bloom index I faced a problem of growing indexes back in the day. The task was to implement the custom search filter: every column in the database and the combination of it could be a key for a search. Building indexes for each and every column could be a bad decision because of the complexity and size. For example, if we are sure that item==2 is False there is no reason to check all other fields. I remembered the — the probabilistic data structure that could return a false-positive result (because of hash collision) and be quite sure when the data is absent. As I’ve mentioned earlier PSQL has an extension for this data structure. The very first idea that comes to mind is to reduce the dimension of possible variations removing the query values that we are sure are not in the database. Bloom filter Bloom filter in a nutshell — it’s just a bit array. Every item would be hashed with a certain amount of different functions that translates it to some index. That index will set the exact bit in the filter’s array. In the case of 3 different functions, an item would set 3 different bits. At the lookup phase, the query would be also hashed and compared within the bits in the array. If at least one of the bits is not set, we can be sure the item is absent. If all of them were set, it is still possible that the item was not placed — that is because each bit we have found could refer to other items — the collision takes place. Check out this great of how it works within the examples. explanation To start using the bloom index within the PSQL we need to create it properly: CREATE INDEX bloom_idx_bar ON foo.bar USING bloom (id,dept_id,zipcode) WITH (length=80, col1=4, col2=2, col3=4); where “length” — is the length of the array of bits for each row; and the “col” numbers — describe how many bits would be occupied by the column (how many functions would be applied). By increasing these numbers we can reduce false-positive shots. Of index creation in PSQL is a bit complicated, we should understand internal data structures and protocols; let’s try to make the observation short and sweet. The function promotes the data structure’s functions as an IndexAmRoutine pointer — a pointer to the , that represents an API for the index access methods. blhandler struct The function creates the new index: allocate memory pages, scan the table for tuples that will be indexed and in the structure. blbuild BloomState typedef struct BloomState
{
	FmgrInfo	hashFn[INDEX_MAX_KEYS];
	Oid			collations[INDEX_MAX_KEYS];
	BloomOptions opts;			/* copy of options on index's metapage */
	int32		nColumns;

	/*
	 * sizeOfBloomTuple is index-specific, and it depends on reloptions, so
	 * precompute it
	 */
	Size		sizeOfBloomTuple;
} BloomState; When we insert data to the index, we pass it in the form of an array within the array of booleans that marks NULL values to skip it at the indexing phase. The BloomFormTuple function forms the BloomTuple struct from the data — this is the part where the data would be signed. The tuple would be passed to a memory page after that phase. BloomTuple *
BloomFormTuple(BloomState *state, ItemPointer iptr, Datum *values, bool *isnull)
{
	int			i;
	BloomTuple *res = (BloomTuple *) palloc0(state->sizeOfBloomTuple);

	res->heapPtr = *iptr;

	/* Blooming each column */
	for (i = 0; i < state->nColumns; i++)
	{
		/* skip nulls */
		if (isnull[i])
			continue;

		signValue(state, res->sign, values[i], i);
	}

	return res;
} At the scan phase the forms the struct which contains the index’s data and the makes the TIDBitmap struct from it — the internal data structure that holds item pointers — reading BloomState page by page. blbeginscan IndexScanDesc blgetbitmap I hope the explanation isn't too confusing, PSQL internals are quite specific. Bloom filter is a pretty common data structure, PSQL uses the same approach for some purposes. It is also broadly used in many different situations: from cache-hitting cases to implementations. internal kernel packet filter More to know In the article, I’ve just lifted the veil of the shiny open-source world. There are many more great implementations you could meet in the wild: and — if you’d like to catch the magic of the “fair” resource allocation; — to understand the simultaneous editing in Google Docs. CFS CFQ operational transform and CRDT The whole software world is in motion: sidecars and operators to be the new model for software delivery; eBPF is in a to change the service-mesh post. claimed hurry Take a look at the elegance of the great things’ internals.

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Here's an interesting fact for you: did you know that over 1 million French people were already surfing the net by the year 1981? Seriously – they could buy things, chat with strangers, make bookings, watch the stock market, and more. And it was all thanks to the Minitel. Before the World Wide Web, this nifty piece of tech was considered the most successful online service. Not only was it a super innovative alternative to phone books, but the business model was way ahead of its time; Minitel terminals were given to phone subscribers for no upfront cost, meaning they were distributed quickly and successfully. What's my point here? Well, today's newsletter is about the immense value of looking ahead at all times. It's about having the foresight to pick trends before they become trendy – or in some cases, create a completely new trend from an idea in your head. And that's exactly what the Minitel achieved. By having the foresight to use France's phone lines in a new and useful way, the company had millions of people web surfing before the rest of the world even knew of the possibility. (They made pretty serious bank off of it, too). What's your Minitel? Is there a potential trend in your industry that no one's taken advantage of yet? Let's talk about it. Alvaro Nunez' Phenomenal Real Estate Career Brief topic change here – I want to introduce today's newsletter inspiration who, as always, is someone I interviewed over on my Success Story Podcast. Alvaro Nunez is the Founder and CEO of Super Luxury Group, an acclaimed luxury real estate media network. Fueled by his passion for real estate, he has been working to enhance people’s lives through homes, real estate and experiences. He aspires to revolutionize the luxury lifestyle industry by celebritizing and selling multimillion-dollar homes from Miami to other jet-set locations using innovative and disruptive marketing techniques, technology integrations, and influencer collaborations. Alvaro has sold some of the largest, most luxurious pieces of real estate on the planet. He's also worked with some of the most well-known celebrities and influencers to create the perfect intersection of luxury, lifestyle, and influence. All of that success is no dice roll – he's worked smart and hard to make it happen, as you'll soon see. What Alvaro Adds to the Conversation The reason I'm talking about Alvaro here is that, on the topic of innovation, he's pretty much an expert. It's been part of his strategy from day dot. After moving to the US at just 16 years old to live the 'American Dream' and create some professional stability for himself, Alvaro went to school for marketing and eventually found himself moving toward the luxury real estate space. He wanted to break into the industry without the years of experience traditionally needed – but how? "The idea was, how do I tap into a luxury market without having that much experience? Well, you need to understand luxury," Alvaro explained. "First, you need to understand the lifestyle. You need to brand yourself as somebody that understands it." As it happened, Alvaro had the opportunity to do just that. His parents were selling a house they'd designed in the Dominican Republic, and the buyer wanted the home to be rented out during the parts of the year when he'd be absent – so he employed Alvaro to market the apartment as a luxury rental. "They asked me like, 'Look, you are the marketing guy. How would you promote this home to rent for the short term?' So I went check that out," Alvaro explained. What he found was a pattern: there were lots of empty homes in the Dominican Republic. Their wealthy owners were gone for the majority of the year. So what were the houses doing in the meantime? The Beginning of Something Great For Alvaro, this was a big discovery. Lots of wealthy people with vacant homes to rent out meant one thing: if he could pull it off, Alvaro had just found a new market to tap into. This was his ticket into luxury real estate. He began conversations with homeowners about putting their houses up for rent as luxury holiday experiences. "I started talking to them. I started to tell them, 'Look, I believe that we can generate some income for your property, while at the same time I could manage it and make sure that it remains in good status. Otherwise the properties may start getting damaged.' And the whole goal was to keep yourself elevating to a higher degree of quality, whether that's through the properties, or through the type of experience that you offer." Bam; he'd found his doorway into the luxury space. Not only that, but Alvaro now had a means of building a high-end clientele base that would give him the experience of the luxury lifestyle he felt he needed. "Once you build that infrastructure, and it's working well, you start thinking, 'How do I tap into a higher community? How do I tap into building my community? How do I bring more people on board?' And once you start building relationships with these people and understanding the game, you're like, wow, I want to become that big guy." It wasn't long before Alvaro expanded his business of luxury property management – but he'd only just begun. The Influencer Advantage Something I think we're all aware of these days is the incredible power of influence that celebrities have. Whack the face of a celebrity onto a product or service, and watch sales skyrocket. Just look at Fyre Festival – it was a total disaster, but the influencer marketing alone made it one of the most talked about (and expensive) events in recent memory. As it turns out, this was the next evolution in Alvaro's luxury real estate business: celebrity endorsement. "That's when the concept of celebrities in homes took place. Because it was the idea of bringing these influencers to the properties, and then create this super sexy content that will make it very appealing for anybody to want to be part of this home." Alvaro had built a healthy network of brands, influencers, and high-end clients at this point, and he knew that this was something he could use to his advantage. "The moment you realize that people are lacking in something, and you can provide that value, then you're winning. We started looking at all these top brokers... they don't have that marketing push, they don't have access to the influencers the way we do, they don't have access to the international high net worth." What Alvaro built was not a brokerage; it was a brand. It was an experience. High-end clients knew they were getting a premium house marketing service that went above and beyond what your average real estate company could offer. Why Finding A New Angle Is Crucial Without telling Alvaro's entire story (you can watch it in full here), what I really wanted to emphasize through his business model is this idea of taking a different approach. He could have gone the traditional route into the real estate industry, yes – but it would have taken far longer, with considerably less impressive results. I firmly believe there are no shortcuts to success, but that doesn't mean you can't be smart about it. Alvaro tended to agree. "One of the things that I believe SLG has been really good at is staying ahead of the curve. Yes, some trends might die quick. But some of them will stay, and if you ride that wave from the very beginning, you will win and you'll maximize." It was pretty impressive to hear about some of these 'waves' Alvaro has been riding, like the movement of real estate into the metaverse. He's passionate about taking the plunge and seeing where you land, regardless of what everyone else in your industry is doing. You want to stay ahead of the curve. You want to become a pioneer in something, because life is about taking chances. Who knows if something is going to take off or not? But if you believe in it, you go through with it." Businesses That Stayed Ahead of the Curve Alvaro isn't the only entrepreneur who knows the wisdom of staying ahead of the curve. If you look back at some of the most successful and disruptive companies in history, you'll see that they all had one thing in common: they were constantly evolving. Apple is almost too obvious an example; those guys totally reinvented what it means to listen to music. Amazon has a long list of innovations to its name – I've even heard they're starting a drone delivery service, if you can believe it. GoPro changed the game for extreme sports enthusiasts everywhere. And now that I'm on a roll, what about Dyson? I love the way this company took a simple concept – rapidly moving air – and took total ownership of it, from vacuuming to hand-drying to hairstyling. A move of true genius on their part. But it isn't just the big names that have the resources and options required to stay ahead. Think about Alvaro's story; his goal was to enter luxury real estate, an extremely saturated and competitive space, without the traditional experience of his competitors. And he more than excelled. So what does that mean for you? How To Find Your Curve It's easy to view innovation as a one-off stroke of genius, or a moment in which the stars align and you happen to stumble onto the next big thing. I've been thinking about it, though, and I wonder – is continual evolution actually a lifestyle, rather than a single event? In other words, maybe the approach we need to take is not one of finding the next earth-shattering invention, but of making an effort to observe new opportunities every day. It could be an incredibly small innovation that leads to your big break. In Alvaro's situation, a lot of his success can probably be attributed to the way he observed what was going on around him. It was only because he took the time to investigate the housing situation in the Dominican Republic that he found his business opportunity. Think about it; he could have gone to the Dominican Republic, marketed the house he was asked to rent out, gone back to the US, and moved on with his life and career. But instead, he took the time to actively seek out a new opportunity – and what he found was nothing short of a goldmine. The Take-Home Observation is an incredible tool. We're constantly bombarded with new information, but it's up to us to pay attention and find the hidden trails branching off from the main path. It's also important to be open to new ideas. Too often, we're quick to dismiss concepts that don't fit within our current ideas of practicality. (You can read more about this in one of my more recent posts – check it out here). If Alvaro's story compels you to try and look for a new angle, I'd encourage you to watch the and hear more about his innovative approach to real estate. I was super impressed by how actively he continues to cover new ground and innovate in a saturated industry. full podcast episode As always, thanks for reading. Catch you next time!

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