Carillon Tower Advisers, an investment management company, released its “Carillon Eagle Small Cap Growth Fund” first quarter 2024 investor letter. A copy of the letter can be downloaded here. Small-cap stocks reported positive gains in the first quarter, consolidating the last year-end rally.

Freshworks (FRSH) Fell on Investors’ Concerns Despite Healthy Results

Jennifer Taylor, a director at Freshworks Inc (NASDAQ:FRSH), executed a sale of 7,035 shares in the company on February 12, 2024, according to a recent SEC Filing.

Director Jennifer Taylor Sells 7,035 Shares of Freshworks Inc (FRSH)

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Freshworks appoints Abe Smith as chief of Global Field Operations

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Freshworks: A SaaS Powerhouse Inspired by Cricket Legend Mahendra Singh Dhoni

Freshworks Q3 revenue up 19%; raises full-year operating profit forecast to $40 million Freshworks CEO Girish Mathrubootham Homegrown software-as-a-service major Freshworks has raised its full-year 2023 financial forecast midpoint for adjusted operating ...

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Freshworks turned in a solid set of fiscal Q3 numbers, with revenue up 19% year-on-year to $153.6 million, with a net loss of $32.3 million, down from $57.3 million in the comparable year ago period. Close to 1,000 net new customers were added in the quarter, resulting in a total of over 66,600.

Freshworks delivers solid Q3 as multi-product deals take on more focus

NASDAQ-listed Freshworks reported a 19% increase in revenue in the July-September quarter compared to last year.

Freshworks’s Q3 loss narrows; raises full-year operating profit guidance to $40M

As per the company management, the company's growth drivers for the quarter include new customer additions, especially large customers.

Nasdaq-listed Indian SaaS company Freshworks targeting $1 billion revenue by 2026

The stock of Freshworks Inc (NASDAQ: FRSH) has increased by 1.82 when compared to last closing price of 17.62. Despite this, the company has experienced a -3.70% fall in its stock price over the last five trading sessions.

Freshworks Inc (FRSH) Shares Up Despite Recent Market Volatility

Freshworks Inc, a Chennai/US-based software company, posted a reduced net loss of $31 million in Q3 2023 and reported a 19% increase in revenue to $153 million. They gained 17% more customers contributing over $5,

Freshworks reports reduced net loss in Q3

Freshworks

freshworks

Freshworks (formerly Freshdesk) has long been the leading light in India’s SaaS industry. It was India’s first SaaS unicorn, not only achieving massive success but also ushering in a second wave of new SaaS firms, while on their path to becoming India’s SaaS superpower. Since last year, the Indian software-as-a-service (SaaS) sector has been developing at a breakneck pace, but Freshworks’ NASDAQ public offering has pushed things to the next level. The company, which creates customer engagement software for businesses, was valued at after its stock opened 21% higher than its initial offering price of $36 per share. $12.2 billion How It All Started? Freshworks, which was founded in 2010 by current Chief Executive Officer Girish Mathrubootham ( ) and current Chief Technology Officer Shan Krishnamasy ( ), delivers business software to 50,000 clients in over 140 countries. Freshworks provides 11+ products as well as an AI-powered software-as-a-service platform to improve customer experiences, increase staff efficiency, and enable a developer and partner ecosystem. @mrgirish @shankrishna Freshworks began with a single product, Freshdesk, aimed at the customer support software industry. “We wanted to make a platform that combined assistance with businesses’ social networks,” says Ramesh Ravishankar, Freshworks’ Senior Director of Marketing. “For instance, Freshdesk allows clients to connect Facebook pages and Twitter accounts into their helpdesk and manages them from there.” It also enables them to communicate with consumers via WhatsApp to address issues more swiftly.” More traditional customer care capabilities like live chat and the conversion of support communications into trackable tickets that a helpdesk can handle are complemented by these functionalities. Freshservice, a cloud-based IT service-desk software that assists with tickets submitted through email, a self-service portal, phone, chat, or in-person, was introduced in 2014. Freshworks became the umbrella name for current and new goods two years later after the creators introduced Freshsales. Freshworks’ product suite is positioned as offering marketing, support, and sales for the whole customer experience, from acquisition through relationship termination. It provides cloud-based software to organizations with up to 5,000 workers and also utilizes software-as-a-service products to manage its operations. Freshworks conducts up to 4,000 marketing and advertising initiatives each year, accounting for around 70% of the company’s income. This is also reflected in its recurring revenue growth: ( ) Image Credits Freshworks Strategy For Success Freshdesk was the company’s first customer service software. Freshservice (2014), Freshsales (2016), Freshteam (2017), and now a comprehensive suite of enterprise solutions that capture the whole customer life cycle have all been released. Let’s take a look at the success journey of Freshworks. (A) Creating A Blueprint For The Red Ocean Market All of these services — customer service, marketing automation, IT support, and so on — have significant markets on their own. Girish focused on how to identify red ocean markets and develop a strategy that performs effectively in them. In blue ocean markets, the firm would need a specialized sales staff to educate clients on why they need the product, but in red ocean markets, there is already a defined market that does not require discovery but does require significant effort and money to stand out. There were approximately 600 help desk products on the market when Freshdesk launched, creating a deep red ocean industry. Freshdesk was also able to triumph thanks to an easy-to-use product, as well as solid execution and a pleasing appearance. This helped its traffic grow and they have pretty much sustained it: ( ) Image Credits (B) Execution That Outperforms The Competition ( ) Image Credits Freshworks went from $1 million in ARR to $100 million in ARR in only five years, a pace of growth that equals that of the greatest SaaS businesses throughout the world, as seen in the graph above. To get to this point, it needed some unusual methods as well. To fight against established companies like Zendesk and Salesforce, Freshworks generated online content and used guerrilla marketing methods. Freshworks was mentioned among well-known firms like Zendesk as part of the RipoffOrNot campaign. The Zendesk CEO labeled Freshdesk a rip-off on Twitter (because of the word ‘desk’ in both titles). Instead of retaliating on Twitter, Freshdesk launched the RipoffOrNot campaign, which proudly displayed Zendesk’s CEO’s accusation and encouraged users to make up their minds. Freshdesk received PR alongside Zendesk as a result of this, thus putting it on the same level as the industry leader, a clever method of profiting on a competitor’s insult. Freshworks gatecrashed Dreamforce, Salesforce’s largest customer event, in 2018 by taking to the sky with a #Failsforce blimp that circled Salesforce Tower throughout the week-long event. The goal was to persuade consumers not to pay for bloated software such as Salesforce. Girish describes how Freshworks focuses on online client acquisition and how this has aided the company’s worldwide expansion using local talent. Freshworks hasn’t been bashful about promoting itself as the leading help desk provider. The first result for Zendesk versus Freshdesk is “Freshdesk Vs The Others — See Who’s The #1 Helpdesk Tool.” (C) Creating Solutions For Disadvantaged SMBs In The Long Run Freshworks was able to acquire market share by catering to the long tail of small businesses, not just in India but throughout the world. Though the helpdesk industry was fiercely competitive, the SMB market was a blue ocean, with existing solutions that were either too difficult or too expensive for small businesses to use. Instead of elephant hunting (big enterprises), which the global players were concentrating on, Girish refers to it as deer/rabbit hunting. SMBs account for half of the company’s revenue, with the remainder coming from mid-market and corporate customers. It is well reflected in how well it collaborates with other apps to create an ecosystem: ( ) Image Credits Freshworks’ easy-to-navigate website, straightforward pricing, intuitive design, and ease of configuration, all of which are important for any product to find acceptance by SMBs, also helped it acquire traction. To summarize, Freshworks has risen to the top for three reasons: Freshworks picked a booming market and was able to outperform the competition in terms of product, execution, and design. Taking advantage of the situation: Freshworks established its unique approach to target the long tail of SMBs, rather than following the worldwide SaaS model of sales-driven development. Taking advantage of their assets: Early on in its journey, by distinguishing itself and generating noise through creative PR methods, it was able to place itself among market leaders such as Zendesk and Salesforce. Getting a chance to play in the major leagues: Wrap Up Freshworks wanted to expand internationally, which entailed learning about market dynamics, category landscapes, and geographic peculiarities before entering a new country or area and executing its playbook flawlessly in each region it entered. In 2019, Freshworks became the first Indian SaaS business to reach a billion-dollar value. In 2021, Freshworks prepared for an initial public offering (IPO) with pre-IPO funding round, meant to establish the company’s worth and establish a benchmark for how much Freshworks could be valued at the IPO. And finally, on September 22, 2021, the shares began trading on the NASDAQ Global Select Market under the symbol “FRSH”. The initial IPO price was set at $36 dollars per share, easily achieving Unicorn status and claiming the title as the first Indian SaaS company to not only reach a billion-dollar valuation, but also, IPO.

Freshworks' Journey to India’s First SaaS IPO: A Deep-Dive

Before getting into this growth story, I’d like to give a shoutout to Chris Von Wilpert from Sumo for inspiring me to write this case study. I’m a big fan of growth stories; probably you’re too. Whenever I come across such articles, I directly save it to my reading list on Pocket. It’s so amazing to learn the strategies, tools, and know the minds behind successful organisations. However, something I hate is people gauging companies by the funding they’ve received or the number of employees (that’s lame), remember Instagram when they got acquired? I feel that’s the worst way to judge a company. Zoho, for example, has raised 0$ in funding but still But being honest, we’ve all been guilty of doing this. You discover the real story only when you talk to the employees, especially the founding team. made $450M+ revenue in 2019. Why no Indian SaaS growth stories? There’s one question that I’m dying to ask the SaaS community – Why don’t we get to read Indian SaaS stories so much as funding news. To change that today, I’ll share the story of Freshworks and highlight the marketing strategies they’ve used to become one of the largest SaaS startups in India. While Freshworks is a popular name across the tech industry, let us start by uncovering the company’s history first. History of Freshworks was started in 2010 by Girish Mathrubootham (an ex Zoho employee). Their first product was Freshdesk, a self-service solution for customer support. The tool turned out to be a great success. Within two years of existence, they managed to Freshworks (previously Freshdesk) acquire more than 10k+ customers. As per Inc42, the company has generated over 404 INR crores (about $54 mn) in FY19. Out of which, 30 CR is profit which is 76% more than FY18. The company is currently valued at around 3.5$ bn and . This makes Freshworks one of India’s largest software startups, along with Zoho. Overall they cater to over 150,000 businesses, including the likes of Honda, Cisco, and Toshiba. ranks 40th in Forbes Cloud 100 list Why it’s so interesting to learn the growth of Freshworks? I know this question would be looming over your head – “ “. Why Freshworks? Apart from being a fanboy, I was very interested in understanding their marketing strategies. Most importantly, how they were able to attract 1.5 million monthly visitors to their website. Just for comparison sake, Chargebee attracts 708k visitors/pm, Kissflow 357k visitors/pm, and BrowserStack 838k visitors/pm. But does it matter? Aren’t these just vanity metrics? But in my opinion, it’s more than just traffic numbers; it’s about other aspects like – What strategies are they using to drive a million website visitors monthly?What are they doing differently to compete with already established players like Zendesk and Salesforce? What’s their content strategy owing they have more than 12 products in their suite? Does that give them an advantage? This article aims to answers (hopefully) all the questions above and more. In this article, I’ll throw light on some of their marketing strategies that fuel their growth every month. This below research is considering their journey till date. So let’s dive right in : 1. Failsforce campaign (the perfect example of guerilla marketing) Salesforce is probably one of the leaders when it comes to cloud CRM. They have dominated the space for years, and they continue to do it, especially the enterprise market. They are also . I know Freshsales is nowhere near Salesforce in terms of features, but you get the point right. Freshworks’ biggest competitors (directly competing with Freshsales) You might have seen SaaS rivalries on Twitter, but on 25 Sep 2018, Freshworks took it to another level. On the day of Dreamforce, SalesForce’s largest customer event, they gatecrashed and flew a blimp (saying #failsforce). The main idea was to tell people, stop paying for bloated software like Salesforce. People quickly took this to Twitter, and within a few hours, it resulted in hundreds of tweets and media coverage. They got featured by publications like . Forbes, Adweek, and Techcrunch <iframe width= height= src= frameborder= allow= allowfullscreen> "560" "315" "https://www.youtube.com/embed/_fmXl-Aj5LQ" "0" "accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" </ > iframe After the campaign’s success, they created a separate website to promote the campaign (they call it “Failsforce”). Since then, it has become a tradition now. They run the campaign every year during Dreamforce. Last Failsforce, they did a 2 hour live stream hosted by Parker Trewin from Freshworks and Nathan Latka. Freshworks is not alone, even Zoho had gatecrashed the Dreamforce before with . pedicabs and food-trucks that advertised their push into enterprise software I don’t have the exact numbers, but I cannot imagine a better way of introducing your brand than flying a blimp on the day of your competitor’s biggest event. Kudos to the whole Freshworks team for pulling this off. It certainly requires great courage. #2. Influencer Marketing Influencer Marketing is the new buzzword across marketers. Everybody wants to include it in their funnel. According to a report by BigCommerce, “ .” Nearly two-thirds of marketers increased their spending on influencer marketing 2019 That’s huge. Webinars Webinars have been a crucial part of Freshwork’s brand awareness strategies. This is especially true for Freshsales and Freshcaller. For Freshales alone they have conducted over 30+ webinars with industry experts like Rand Fishkin (founder of Moz), Patrick Campbell (CEO of ProfitWell), and Greg Holmes (Head of Sales, Zoom). Apart from Freshsales, there were over 32 Webinars conducted in 2018 alone. Although I haven’t attended any of their webinars, it’s clear that they have an effective influencer marketing strategy in place. These has been crucial in building them a strong position globally. Online Events are the new webinars. Most large SaaS companies are trying to leverage it for lead generation. Virtual summits Freshworks have hosted quite a few virtual summits in the past. The popular ones being the and the . I closely followed the High-Velocity Sales summit and found the sessions very insightful. High-Velocity Sales Summit Customer First Event The promotion strategy used by them was something that caught my eye. Almost all the speakers posted a video on LinkedIn inviting people to catch them speaking. Even Freshworks’ employees were very creative in promoting the event. The last event was the . Unlike other events, this was offline. It was conducted in 11 cities within 31 days. They brought many famous industry experts to speak around the latest trends in Customer Support, ITSM, and Sales. Experience Roadshow #3. Podcast With every company tapping into podcasts, Freshworks also jumped on the bandwagon in 2017. They host “ “, There are over 43 episodes published now. Mind the Gap a podcast on growth, marketing, and customer experience. It is a mix of brand stories and interviews. Ahrefs recently posted a case study covering the lessons they learnt after spending . It’s very interesting. But TL;DR podcasts are not effective for direct lead generation. 51,975$ dollar on Podcast ads To understand more I connected with Abishek who is responsible for starting it and also the host. Here’s what he had to say – Over 60% of listeners are from the US. We started the podcast to tap on the SMB segment, and the funding news helped us get the perfect start. We created two podcasts around our funding, one globally and one in India. One thing about podcasts is that it is a long haul. We started seeing traction only after 4-5 months. As with any piece of content, we equally divide efforts into creating content and promotion. Great content with no listeners is of no value. #4. Competitor comparison pages Let me ask you a question. What do you do before buying a product? Ideally, you’d stack it up with the competition to find which one is the better choice for you. Right? When you talk about buying a business tool, making the decision is even more difficult. Apart from comparison, you’ll also need to convince multiple stakeholders in your team. To make it easy for customers to make a choice , they published multiple comparison pages for each of their products. For example, their support product, Freshdesk, they  compared it with – - Zendesk - Salesforce desk - Microsoft Dynamics 360 You can use these pages in multiple ways, for example – 1. Running competitor Adword ads campaigns 2. Attracting visitors searching for terms like “Zendesk Alternatives” 3. Converting customers on the brink of buying their product Overall it is a great strategy that every SaaS company should publish on their website. #5. Content Marketing and SEO strategies Freshworks have been very consistent in producing high-quality content across their products. The content topics include They also focus on creating collaterals like Infographics, E-books, and video case studies consistently for lead generation and sales enablement. informational posts, startup tips, book reviews and exhaustive guides. After speaking to multiple marketers regarding the content strategy, here’s what I understood – KEY TAKEWAYS 1. Since they were late entrants to every market the first step was to understand their competitor’s successful content. 2. Their content pipeline was usually a mix of these pieces and few keeping their product roadmap in mind. 3. Every member of their marketing team were responsible to contribute content. 4. For promoting the article they worked on creating backlinks, inter-linking, placing CTAs on the blogs, and pushing the article on social media. 5. To capture blog subscribers they used exit-intent pop-ups with downloadables as content upgrade. This was very effective for growing their email subscribers. To engage with them, they sends out a weekly newsletter with the latest posts. #6. Leveraging the power of free tools Developing free tools to drive traffic and generate new leads is not something new. Companies have been doing it for years. CoSchedule’s Headline Analyser and Hubspot’s Signature Template Generator are great examples. The sole purpose of these tools is to attract more traffic, generate links and also to increase leads. Freshworks also created free tools like to fuel their traffic. To take a closer look at their strategy, I’ve taken the example of Freshping. Freshping and Freshstatus Freshping is a website monitoring tool. You just need to enter the URL you want to monitor, and they’ll send you an email when it goes down. In addition to this, you get access to a dashboard where you track the uptime of the website. Once you sign up for the product, you’ll exactly understand the reason they’ve created it for – push their paid products. It starts right from the email verification email 😮. Once you log on to their product, there’s a separate tab “Explore” that showcases their different products. While Freshping might be a dead-simple idea, it has created quite the buzz for Freshworks. The product has been launched thrice on Product Hunt and here are some stats – – The first launch got them over 1k+ upvotes, and they were the 2nd product of the day. – The second launch got them over 500+ upvotes. Freshping Freshping 2.0 So did these products just create buzz on social media and communities? No, it drives them organic traffic too. According to Ahrefs, Freshping alone brings them close to 6K organic traffic monthly. It ranks for keywords like “isitdown” which has over 45,000 monthly search volume. This tool alone has helped them to attract links from That’s huge. over 500+ referring domains. Upon a bit of digging, I found that a lot of links are from the Freshping’s badge they offer once you sign up. Smart indeed. That’s it from my side. In case I’ve missed something, please put it down in the comments. What’s next? I hope you enjoyed reading the article. I feel that Freshworks is a great company to follow, especially for marketers. Their out of the box marketing strategies have been crucial for their growth and inspiring other Indian SaaS companies. Want to read more articles like these? Go to - https://contentzeal.com/category/growth-story/

Case Study: 6 Growth Tactics that Turned Freshworks into SaaS Unicorn

The Essence of The Zoho vs. Freshworks [Deep Dive]

After Silicon Valley a6 Indian SaaS Startups Products that will disrupt the market in 2020nd Israel, India is the 3rd largest tech ecosystem in the World. If you walk around South India today, especially Chennai, you’ll see how Indian Entrepreneurs are centralising themselves towards SaaS. Indian SaaS Industry now revolves around deep tech, cybersecurity, defence, Artificial Intelligence, and Machine Learning. While other regions are not as excited about SaaS products, the opportunities for SaaS are very strong in India. Just check out these success stories of Indian SaaS Startups: Freshworks, with 200,000+ customers has crossed $150 million ARR Zoho, with 450,000 customers, has clocked close to $500 Million in Revenue per year Roughly, Indian SaaS companies generate a billion dollars of revenue only from a handful of Chennai-based SaaS companies like Zoho, Freshworks, ChargeBee, KiSSFLOW, Indix, Ramco, and ChargeBee. With these SaaS companies leading the way, India now has a surge of young players that are on the way of making it a SaaS powerhouse. In this article, we have evaluated top 6 SaaS products that can disrupt the market in 2020: Troop Messenger: A compact solution that unifies communication and collaboration capabilities Troop Messenger, a Hyderabad based Indian SaaS product, is one of the most promising additions to the collaborative chat space. This business communication & collaboration tool offers messaging, video conferencing, project management, and many compact features in a simple, cohesive UI. Highlights: Troop Messenger has helped millions of project teams achieve their business goals and provide excellent results The office collaboration app is optimized for mobile devices, allowing users to seamlessly connect with team members from their phones or tablets. : Enterprise plan offers 1TB storage Storage Up to 1TB : To Find any user you by typing a name into the search bar. This feature shortens the norm of scrolling through directories and helps connect to people faster. Advanced Contact Search : Make collaborative more interactive and organise your unique workflow without limiting the number of groups. Unlimited Groups : 24/7 Professional assistance to address your requests Free chat and email support : Troop Messenger is GDPR compliant Data records : Access all of your messages, at any point of time, for as long as you want. Unlimited message history : Built-in video calling and screen sharing facility to facilitate easy delivery of project ideas and presentations Video calling and Screen Sharing : State-of-the-art reporting via a cohesive and simple admin dashboard. Business on TM have been using analytics to supervise their team members and also track individual performance. Analytics Awards & Accolades: The Top 20 Business Instant Messaging Software The Top 20 Business Instant Messaging Software High Performer 2020, Awarded by G2 Recognised as one of the best instant messaging software for business, TechTimes Certificate for Great User Experience, Awarded by Compare Camp Rising Star 2019, Awarded by Compare Camp Great User Experience 2019, Awarded by Finances Online Top Slack Alternative 2019, Awarded by Finances Online : Best Biometric Attendance Management Software in Hyderabad Time Dynamo TimeDynamo is the new age biometric attendance management software that can be conveniently installed in the office/workplace premises to access an actionable and seamless analysis of employee attendance. Highlights: Time Dynamo is Best-in-class employee attendance management system that eases attendance tracking and cuts down on the labour costs TD helps manage leaves, on-duty, overtime, holidays, shifts, & more using  a single software. Attendance: Fingerprint scanning Integration Iris scanning Integration Face scanning Integration Exception - In case of check-in / check-out missed Request and Approvals Leave request Comp-off request Permission request Swap request Schedule Management: Shift Roster( Daily / Weekly / Monthly ) Weekoff Roster ( Daily / Weekly / Monthly ) Notifications: SMS Notification Email Notification Customised Notification Employee Leave Reports: Self leave report ( Daily / Weekly / Monthly ) Team leave report ( Daily / Weekly / Monthly ) Leave graph report ( Daily / Weekly / Monthly ) Employee Attendance Reports: Self attendance report ( Daily / Weekly / Monthly ) Team attendance report ( Daily / Weekly / Monthly ) Attendance graph report ( Daily / Weekly / Monthly ) Awards & Accreditation Shortlisted as Top 10 innovative Product Showcases, by NASSCOM Recognition as one of the best workplace biometric attendance systems : Customer Live Chat Support Application Click2Magic Click2Magic, a widely popular SaaS product, has been developed by Tvisha Technologies, an Indian SaaS company. It is a stand-alone live chat support app that engages web and mobile visitors with a built-in mobile and desktop notification. Highlights: Click2Magic, as a Chat Support App, makes it easy for agents and customers to stay in touch, irrespective of their location. Since this app is cloud-based, the chats are always secure to assure customer privacy and easy access. : With this feature of Click2Magic, users can capture their leads and improve sales by organizing client contact in one centralised database Lead Capturing Management : Server side scripting and client-side scripting Dynamic Web Pages : Prioritize daily sales calls, record and make calls from the browser. Organise, build, and track better relationships with customers. CRM Campaign Management : Connect with your visitors and convert inquiries into leads, provide better support, in real time. Then use the gathered information for seamless updates of contacts and lead generation. Live Chat Widgets Awards & Accolades: Recognition as one of the best Customer Live Chat Support Application Top Lead Capturing Live Chat Support Application : Face recognition-based Time and Attendance Solution for a contractual and distributed workforce Truein Truein brings transparency and controls to the attendance process, optimizes workforce utilization, and plugs revenue leakages. It is a complete attendance solution that runs on mobile/tablet devices and provides accurate attendance. Highlights: App-based (User app and kiosk app), it can be set up anywhere, instantly Offers geo-fencing to ensure the staff mark their attendance only from approved locations Centralized controls enable a real-time view of multiple sites 70+ customizable policies as per location or staff to automate shifts, OT, late marks, and more Generates payroll ready reports with the final calculations for payroll processing Selfie-based mobile attendance for distributed staff using the Truein user app Onboarding of staff directly on the kiosk app Full-fledged leave monitoring system Awards & Accolades: Software Suggest Customers Choice Award, Winter 2022 Software Suggest User Rating Award, 2021 SourceForge Customers Choice Award Slashdot Users Rating Award, 2022 : Mobile Marketing Platform with app marketing automation CleverTap CleverTap, an SaaS based mobile marketing and customer lifetime management company, was founded in May 2013. CEO of CleverTap, Sunil Thomas, was named as one of the top marketing technology trailblazers by Advertising age in the year 2017. Highlights: Using Clevertap, businesses can engage their target customers on the right channel, with the right message, and at the right time CleverTap offers state-of-the-art behavioral analytics for businesses keen on understanding their customers better Real-time Customer Data Platform to build marketing strategies Automated Segmentation of users according to preferences, frequency, intent and recency. Campaign Optimization through machine learning, intent-based segmentation, and journey optimization.https://www.troopmessenger.com/blogs-amp/saas-companieshttps://www.troopmessenger.com/blogs-amp/saas-companies Audience Analytics using Cohort Analysis, Flows, and Funnels and Uninstall Tracking Awards & Accolades: Best Mobile Marketing Campaign (Gold) Most popular companies powering digital content Bronze Stevie® Award for Business Technology/Best Marketing Solution Top 25 entrepreneurs leading the future of technology : B2C Multi-Channel Marketing Automation WebEngage WebEngage, has gained it reputation in the SaaS industry, as a full-stack Customer Data and Marketing Automation Platform for B2C. It enables consumer businesses to automate their communication and also improve customer retention through cross-channel user engagement. Highlights: Cross Channel User Engagement is facilitated via multiple channels like Email, Text Message, Web Message, Survey, Feedback, In-App Message, Push Notifications, Facebook, Web Push, and Whatsapp. Web-Engage Journey Designer Interface has a drag and drop design for implementing the multi-channel campaigns. Actionable insights on on users of active campaigns, analytics on user and  engagement channels Target customer and user segmentations on the basis of demography, psychography, behavioristic features, and more Cross Channel User Engagement through Web-Push, Emails, Push Notifications, In-App Notifications, Web Notifications, Facebook, Survey and SMS Features that support a personalise communication that drives brand loyalty Intuitive interface to map the workflows Awards & Accolades: TiE Lumis Entrepreneurial Excellence, TiECon, 2015 NASSCOM Emerge 50, NASSCOM, 2015 Top 10 Startups To Watch In India, Mashable, 2014 The Tech List, Times of India, 2014 Techcircle Fastrack, Techcircle, 2012 Smart CEO Startup Awards 50, The Smart CEO, 2015 : A Feature Packed Suite of SaaS Products FreshWorks Freshworks offers a suite of SaaS products that include: Freshdesk: Customer Support Software Freshchat: Customer Messaging Software Freshteam: Application Tracking Software Fresh Marketer: Conversion Optimization Suite Freshservice: IT Service Management Software Freshsales: Sales CRM Software Freshcaller: Call Centre Software Freshconnect: For teams to partners and collaborate with full context Fresh Status: Hosted Public Status Pages Fresh Success: Customer Success Software Freshping: Free Website Monitoring Tool Fresh Release: Project Management Software Highlights: Software within the Freshwork suite requires minimum customization. They are easy to set up and ready to be implemented on premise. These tools are backed by world-class customer support, which has helped this company earn  trust of over 150,000 companies operating globally. CRM Software. Project Management Software. Business Intelligence Platforms. Video Conferencing Software. Expense Management Software. Accounting Software. Online Backup Software. Awards & Accolades: Collaboration Solution of the Year at UK Cloud Awards 2018 Technology Impact Awards for Company of the Year 2019 by Growth Success Great User Experience Award for 2018 G2 Crowd’s Best Software Awards 2019 Expert’s Choice Award for 2018 Clap Messenger Clap Messenger takes you to the Super app world with chat and collaboration facilities. This single portal hosts a wide range of apps, including communities, polls, surveys, document scanners, e-commerce (upcoming), etc., to help the users to stay within a unified app to achieve what they want seamlessly! Clap Messenger is a super app that takes care of your every daily need! Highlights: Unlimited Groups: You can bring in your friends, family, colleagues, and others to group chats where you can share unlimited content with them. Votocrat: With this poll and survey app, you can create polls and surveys to know the majority opinion of the user base. Communities: Be a part of the communities to meet people from all parts of the world with similar interests. You can create a community for schools, alumni, businesses, gaming, etc., Document Scanner: You don’t have to download a separate app for scanning your documents. Get it done with Clap Messenger only. Voice-Video Calling: Put a stop to endless chats! Get on to the voice-video calls of Clap Messenger for clear and crisp interactions. Unread Messages: Forgot to read chats? need not worry! This filter helps you to figure out all the unread messages in just one go. Awards & Accolades: Clap Messenger is one the early super apps of India. India is a Great Market for SaaS Players India has become home to some of the most celebrated global SaaS products. Over the last couple of years, Indian SaaS startups have become quite open to the idea of offering state-of-the-art SaaS solutions. India’s success with top notch SaaS products like , , , and has India emerging as a strong market for SaaS products. Zoho Troop Messenger Time Dynamo Click2Magic Clap Messenger As a result, there are many that have established their footing in recent years. Most of the SaaS products from these companies have been accredited in Indian and global market simultaneously. successful SaaS companies With the remarkable growth in the SaaS industry of India, a number of new products that cater to different niche requirements have also emerged. This explains why the Indian SaaS industry is projected to grow at a competitive rate over the next decade. If you know any SaaS product that can disrupt the market in 2020, let us know in the comments below.

Six Indian SaaS Startups Products To Watch in 2022

As businesses overcome the post-COVID slumber and leap towards the digitization journey, they are sharpening their focus on developers as their go-to persona. Unsurprisingly, the importance of developers within and outside the business has grown multifold. As developer focus becomes the new norm for all business functions, will developer experience trump everything else? To learn and interact more about the evolving developer experience, Freshworks conducted a on 22nd September 2022 in Bengaluru. The full-day event encompassed insightful tech sessions, a developer panel, Demo booths, and developer showcases filled with fun activities. Developer Summit Below are excerpts from an insightful developer panel led by Satwik Hebbar, Senior Director of Engineering, Freshworks with Jadeja Dushyantsinh Anopsinh (Dushyant below), Advisor, Commudle, Harish Kotra, Platforms and Community Lead, AngelHack, Karthic Rao, Google Developer Expert in Machine learning and Ponvannan P, Co-Founder & CTO at Konnectify. The next leg of the Developer Summit is happening in 2022, ! San Francisco on 16th November register now for a free entry What is Developer experience (DX)? – “Developer experience encapsulates so many things, like the ability to allow developers to do what they want at that moment, whether it is about finding a particular sample code, or particular information, or looking for a use case for a particular API. So, if there is a way that an experience can encapsulate all of this, that is Developer experience for me. Dushyant In essence, Developer experience should be an extension of a Developer that brings out the best of me rather than making me think in a typical way of what a company wants to, or platform wants to look at. Firebase was fantastic; how they identified the use case good understanding of sample code, and documentation.” – “For me, it’s about how quickly I can get started on the external platform; how quickly can I see the ‘Hello World’ output on the platform. My personal favorite platform are Twilio, and Stripe. In terms of getting started – I’m a fan of fdk (Freshworks Developer Kit), and you inviting me to the Summit is also a great example of an enriching Developer experience!” Harish – “Developer experience to me would simply mean obsession for simplicity which is a natural extension of what previously was the fundamental longing to have for consumers in product management. It’s a similar extension to have that view with respect to the SaaS platform. Just that it now requires a different lens to have empathy for developers and really simplify it for them. Karthic So yes, obsession with simplicity to make a developer successful with a particular product. Scaling, and administrating it should be simple; no one should require a 3-day training to be able to do that. We must make a lot of dumb choices, we have to stop doing some of the things that would have increased the complexity of the system, not just from the way it works but also from the end user perspective; that’s why it takes a different lens to actually simplify or to be obsessed to simplify things so that the developers can be extremely successful, pretty fast.” – “Now that’s an interesting way to look at it – from the platform perspective as to how you build it such that you take challenges away from the developer’s hands and move it close to the platform as much as possible. Nice!” Satwik – “I would say how you have user experience for developers per se is what I consider as Developer experience. So, if I have to code something for my experience, it would mean I have a framework, the libraries, and everything put in place, and if I get stuck, I have the support. So, combining everything around the product, and providing all the support is called the developer experience for me as a developer.” Ponvannan Is DevX the new UX? – “What kind of changes have you seen in the last decade or so, such that DX has become more important than the UX? What has led to it?” Satwik – “The number one factor is bottoms-up developer adoption becoming a driving force for growth, sales, and revenue, for getting capital venture funding for start-ups. That has completely changed the landscape. Now so much money is being spent to ensure that DX comes first because now, if you want to go for series A, and series B then you need bottoms-up developer adoption for your product.” Karthic “If developers are the ones who are going to discover your product, if they are the decision-makers, if they are the ones who are going to try your product, they are the ones who are going to build apps, then these are the numbers that you will show for your next funding. These are the numbers that are going to become the funnel for your revenue which means all your obsession from the product, marketing, decision makers, and every part of the developer lifecycle goes into the DX, and thus it becomes very important.” – “If I have a low-code platform with the framework and library and if it is able to cut off 60% of my development time, then I don’t mind going ahead with Low Code. It should be open, with no compliance concerns.” Ponvanna – “From old school to today, there has been a lot of commoditization of services on platforms. What would previously take months, like building a Machine learning model and deploying it, is now an API call away from multiple service providers. Adoption, in terms of finding these platforms and then being able to experiment, is also helping to drive growth. That’s why DX is more relevant now than ever before.” Harish – “So Dushyant, what would be 2 or 3 areas that you would recommend our developers to ask for, where they should demand from the platform in terms of DX?” Satwik – “Many times, as a developer, we don’t realize how much power we have to influence the platform we are working on. We spend 8-10 hours a day working on it or some of us even bet our careers on it, but we never share our frustration with it.  So that is something that we should share with the platform or make them aware of, that “hey, this is my environment,” because they will understand the challenge only when they understand what environment you operate in.” Dushyant “Secondly, you should try to show them the mirror. That’s one thing I’ve done many times to platform companies I’ve worked for that is – I would like to be in your shoes, could you show me what’s happening? Because 99% times product managers or product developers, or engineers who are building that platform may have a blind spot on that. They may have their fancy internal systems; they may have their tools and applications and code snippets on top of it. They never really experienced what it could be like to be in someone else’s shoes. Ask for a roadmap, have clarity what’s upcoming, and if I have a pain point, is this going to be addressed in the next release.” Peek into the future – one thing that developers as a community would love to experience? – “There are a couple of areas that are pretty ripe for great development experience – AI, and the other is web3. DX, it’s still in a phase where its rapidly evolving to simplify the App development experience. Great developer experience could democratize the experience of App development.” Karthic – “For me, that would be a lot more abstraction from platforms so that the developers don’t have to worry about how data is stored, what is the security policy, and what are licenses I need to know about. Let them focus on coding, that’s all.” Harish – “Low code platform will define the DX. So, if I have a library, I have a framework, if I have 1000’s lines of code, and I’m able to solve the complex logic, then I’m sorted. I can focus on business problems to achieve the solution, and that’s how it will be transformational.” Ponvanna – “Many times as developers, we have struggled for the right kind of information, I would like to see if there can be an evolution of the platform, which is an extension of me. I’m a big believer of that idea – so at that moment when you are stuck, could there be a service or functionality so that whenever it could come in and give me contextual info - hey, you are using this, but maybe this is the right thing to do. So, some of those contextual, personalized information and education could make things better for DX.” Dushyant If you would like to receive the video recording for the upcoming sessions at the Developer Summit in SF or if you would like to visit in person, then don’t forget to . The event is packed with an engaging agenda on developer experience, building your first app on the Freshworks Developer Platform, how to monetize apps on Freshworks Marketplace, and developers showcases. register here

Developer Experience Supremacy: Here’s What Industry Experts Say About It

Managing one professional email signature is time-consuming, but managing a medium or large team’s signatures is difficult. Employees leave, get promoted, or are introduced to businesses often. Working to manage these signatures should be the responsibility of a manager. Creating brand cohesion with a business email signature is possible. We’re going to show you how to create a professional email signature and deploy it rapidly using Bybrand’s four main integrations. Google Sheets, Google Workspace, Freshdesk, or Asana; 4 Ways to Integrate a Professional Email Signature Today With your email signature, you can inform your contacts about your products, services, and the way they should contact you. At Bybrand, we do not just create email signatures. We provide you with an intelligent and flexible approach to integrating them across multiple channels. 1. Using Google Sheets Integration Google Sheets is used by of people each month. An IT manager, or team lead, can save time and resources by: hundreds of millions Creating an employee email signature spreadsheet in Google Sheets Adding in the employee by line: Name Position Phone Email Other information Copying the public link for the sheet Activating the Google Sheets integration in Bybrand by adding the copied link Creating a department name Importing data from Google Sheets Associating a template with the email signature Editing the template to use the proper placeholders Saving. With the use of placeholders or the first row of the spreadsheet, it’s fast and easy to use one professional email signature across teams or an entire business with our . professional email signature maker Example: You can add new employees at any time, sync the data and generate a business email signature effortlessly. If you run into any problems following the steps above, you may find our video tutorial to be more helpful: How to turn a Google Sheets spreadsheet into email signatures. https://www.youtube.com/watch?v=bfR83IjbU8M If you’re tired of using a CSV file to create email signatures and already use , you’ll find this method of creating and deploying email signatures to be fast and efficient. However, if you’re not using Sheets, we have other methods that will work, too. Google Sheets 2. Google Workspace users Bybrand’s integration with allows you to create and deploy a simple professional email signature across your entire company. We've made it as easy as possible to standardize email communications by: Google Workspace Registering for an account with Bybrand or signing into an existing account Creating a template on the main dashboard Navigating to the “integrations” tab on the dashboard Integrating G Suite by alerting the G Suite administrator of the email and domain Activating the integration Opening your G Suite Clicking on Apps > Google WorkSpace Marketplace apps Adding Bybrand by searching for the app by name Following through with the prompt to finish the integration. Now, you can go back to Bybrand and follow these steps: Click on the Manage tab within Integrations Try and Load users Create a department to generate email signatures automatically Click on the import button Choose which users to import Associate an email signature for the department Edit the email signature to add in placeholders and customize the signature Save. The next step is to update the email signature for each specific user or batch and update all signatures at once. If you did everything right, you’d have a company-wide email signature that integrates with Google Workspace and Gmail. You can watch our entire tutorial on integrating with Google Workspace below: Automatic email signatures to Gmail with Bybrand for Workspace. https://www.youtube.com/watch?v=NuhOhYMFr-g Utilizing Google Workspace, you can create and deploy email signatures for your business if you use Gmail. However, if your team doesn’t use Gmail or Google Workspace, we have other integration options that may work just as well. 3. Freshdesk help desk agents If you’re one of the over companies that use Freshdesk, we’ve made it simple to standardize your agents’ email communications. Support managers can easily use rich HTML email signatures to improve customer experience and integrate using . 50,000 Bybrand and Freshdesk We've made it easy to get started using the following steps: Register for Bybrand or log into your account if you have one already Navigate to the Dashboard and click the “Add an integration” icon Connect Freshdesk by following the prompts on the screen Go to the Freshdesk Admin panel Click on Profile settings Copy the API key Paste the API key into Bybrand Click on manage and try loading the first agents. If everything is successful, your agents will be loaded. You can then create an individual email signature or use the department signature template, as we’ve done with Google Sheets and Workspace. Are you a better visual learner? Watch our entire video on connecting Bybrand and Freshdesk for easy email signature creation and deployment. Finally, we have one more integration that we would like to tell you about Asana. 4. Asana users Asana and Bybrand allow you to easily create professional email signatures with a headshot in just a few easy steps. Register for Bybrand or log into your account if you have one Navigate to the integrations tab Search for Asana on the list and click on “Connect” Click on the tab and then click on “Connect Asana” manage Grant Bybrand permission to use your Asana account Once connected, you’ll want to click on “Departments” Create a department for your Asana integration Click on “Import from Asana” Load users Click on integration templates and associate with Asana Customize the signature to your liking. We’ve also created a video that you can follow along with to begin integrating Bybrand and Asana together. Creating professional HTML email signatures for all Asana users. https://www.youtube.com/watch?v=Fr_B38gXVXU A task that would normally take hours to accomplish is now possible in just minutes using our integration tools. What To Put in Professional Signature Email? If you’re unsure of what information to add to a professional signature for email, a few of the most common ideas are: Full name Email Job title Phone number and extension Photo Social media links . Read also: Best practices for creating a professional email signature Bybrand makes it easy to change icons and company logos to make your employees’ email signatures with all of the proper branding in place. Using one of the integration methods above, we’re confident that you’ll be able to quickly create and deploy a professional email signature for teams of 20+ employees. With easy data syncing, you can update, add or remove information in seconds across your entire organization.

4 Smart Ways to Quickly Create and Deploy Email Signatures

4 formas inteligentes de crear e implementar rápidamente firmas de correo electrónico

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Let's learn about via these 73 free stories. They are ordered by most time reading created on HackerNoon. Visit the to find the most read stories about any technology. Saas Marketing /Learn Repo 1. 7 Marketing Mistakes B2B SaaS Startups Make & How To Fix Them Everything rises and falls on marketing. If your B2B SAAS startup will scale, then you should watch out for these marketing mistakes. 2. A Shift in Saas Industries -The Future is Vertical Saas industries are booming day by day. Here's how companies can stand out with new vertical Saas trends and achieve all their goals with this new technology 3. Product-Led Content Should Not Feel Like Marketing Most founders are afraid to sell through their content because it feels too much like marketing. Here's how to promote your product without sounding salesy. 4. SaaS marketing: How to revolutionize customer experience post-pandemic. Tips for improving saas marketing post-pandemic. Here's how consumer behavior is affecting saas marketing, and how brands can work with the changing market. 5. Win in a Hyper-Competitive SaaS Market With a Competitive Differentiation Strategy Competitive differentiation is a strategic positioning approach that helps you stand out from the noise and grow your business. 6. How To Value SaaS Business This post focuses on how SaaS metrics relate to customer onboarding, company growth, and the generation of sustainable income needed and sufficient to not only stay afloat in the turbulent sea of web marketing but thrive. 7. How Bootstrapped SaaS Businesses Can Use ChatGPT for Marketing ChatGPT and other AI tools to help SaaS companies generate content and kickstart their growth and marketing activities. 8. 5 Ways Content Marketing Benefits SaaS Companies About 70 startups fail within a few years, despite funds. In this article, you'll learn how content marketing can help your SaaS company grow and profit. 9. How to write SaaS comparison pages that beat the competition Use research, SEO, and conversion copywriting to effectively position your SaaS against competitors 10. 4 UX-Enhancing SaaS Features To Make Your Software More Sticky Four features to include in your SaaS brand that will be more convenient for your customers and improve their overall user experience using your software. 11. How to Get Your SaaS Blog Posts Noticed by Search Bots Struggling to create search-optimized content for your SaaS blog? Read me. 12. 5 Marketing Strategies for SaaS Companies In 2021 During this pandemic, SaaS companies are still those with the strongest chance of survival. Let's talk about which SaaS startup marketing strategies work best. 13. Easy 15 SaaS Conversion Strategies That Requires No Budget. SaaS conversions can benefit from tactics like using "you" instead of "me", "us", or "we" and through cleverly displaying information by breaking up numbers. 14. Why Qualitative Research Is Vital for SaaS Copywriting Qualitative research doesn't tell you what or how. It explains the why of your customers. 15. How to Succeed in the Saturated Market of SaaS Businesses When the obvious opportunities have large incumbents, is it enough to find a niche? 16. A Bootstrapped SaaS Story: from $0 to $10K MRR 🦄 The journey of a bootstrapped landing page builder SaaS. Learn how the idea was born, how the tool was built and discover the traffic channels that worked. 17. 5 Copywriting Tips to Make Your Landing Page Better Are you tired of tweaking your landing page without seeing any tangible ROI? Get more conversions using these tips to improve your page experience & messaging. 18. 4 Tips for a Killer SaaS Content Marketing Strategy Creating consistent and relevant content is crucial. But all of it will be in vain if you do not have a well-laid content marketing strategy. 19. Audience Knowledge Level: A Powerful Tool for Crafting a Resonating B2B Content Hacking your audience knowledge level helps you write more resonating content and draws you closer to your ideal customers. 20. 5 Tips to Win Customers With Your SaaS Brand Building a SaaS product doesn't automatically makes you a success. You've got to win your first customers to build an empire. Here are some tips to get started. 21. How to Get Over 1000 Beta Testers for Your SaaS App in 1 Week A couple of weeks ago, we released our new SaaS app MagicFlow (2K+ MRR) to the public after a 1.5 months beta period. 22. Future of SaaS: What To Expect in Coming Years With more and more integration of Cloud services, SaaS models continue to operate as the most popular service-based approach. 23. How SaaS Companies are Changing How We Live SaaS companies are remaking how we interact and we don't even notice it. Here's what SaaS means - for dummies, and how they make you a happier customer. 24. 6 Ideas to Market your SaaS Business The SaaS market is on its way to the top and so is the competition. And that’s good news because the entire digital space is creating opportunities left, right and center for growth-hungry SaaS startups. 25. Use Explainer Videos to Promote Brand Permanence Explainer videos are short marketing videos used to engage viewers with the services or products of a brand. 26. 3 Benefits of Using SaaS Vs Traditional Licensed Software Business Model SaaS enables you to purchase and use software applications without having to deal with physical copies - here's why that's better than before. 27. 9 Practical Ways to Boost Your SaaS Marketing in 2022 SaaS marketing runs on different rules from conventional marketing meaning that adopting long term relationships and PPC campaigns may be more helpful. 28. 5 Ways to Use Data-Driven Decision-Making in Your Growth Marketing Strategy in 2023 Growth marketing is the easiest way to increase the revenue of a B2B and B2C company, and there is a need to use data-driven decision making for 2023 strategies 29. Dear SaaS Managers, Is Your Content Value-Driven? Want to establish your SaaS brand as the go-to authority in your niche? Start publishing value-driven content. Here's why. 30. "Powered by": An Acquisition Channel That Drove Initial Growth for 43 SaaS Companies (My Analysis) Update: Some of you emailed me a few questions after this post got on HackerNews front page, so I'll be addressing them in this updated HackerNoon post & include the additional examples I've received. 31. 9 Research Sources to Generate B2B Content That Stands Out on the SERPs and Converts Quality contents have one thing in common and that is quality research. Here are 9 places to research to generate B2B content that drives traffic and converts 32. 3 Steps to Optimise Your Funnels for More Leads & Sales Want better leads & faster sales cycles? Here are 3 simple steps to optimize your funnels learned after many mistakes with failed messaging & bad copy. 33. A Simple Growth Marketing Plan For SaaS [Free Template] Use this framework to successfully distribute your SaaS product online! 34. The Four Key Drivers to Accelerate Our SaaS Business Every business will look for ways to take a rapid path to success quickly. Not everyone in the world needs your product, and that’s alright. So trying to run behind everyone to pitch your product is simply a waste of time. 35. 4 Tools To Help You Grow Your SaaS Business Selecting the right tools to enable your SaaS PLG growth strategy can be challenging. There are hundreds of tools out there and they all claim to be the magic wand you need to understand your users and drive growth. 36. Translating Data into Actionable Insights: Development of Data Studio Connector for FreshSales Deals Startups lack resources. They start small, think big and wish to scale fast. At the same time, they expect data and analytics to lie at the heart of their decision-making process. 37. Why WunderGraph is Building its Serverless Solution in Public Why WunderGraph builds its cloud solution in public and choses transparency over secrecy. 38. Is Keyword Research Still Important for SaaS Blogs? Keywords can significantly impact the growth of SaaS businesses. Here're the key steps to take your blog SEO to a new level. 39. Fixing Your B2B Sales Funnel To Generate Leads Not seeing enough sales & leads from your sales funnel? In this article, 'll show you 3 ways to optimize your sales funnels and streamline your buyer journey. 40. Your Customers Are Everything In The SaaS Industry Today, I’ll share some of the best lessons I got to learn from that experience. You can use these tips to beautify your SaaS or any other business. 41. 5 Marketing Mistakes That SaaS Founders Make Working with SaaS founders over the years has allowed me to look at their marketing mistakes. The success of SaaS depends mainly on the marketing strategy that is put into place. As a SaaS founder, you must be aware of the mistakes that could cost you time and money, eventually failing your startup. 42. Bootstrapped Founders Should Track This Important Metric Attention bootstrapping founders.
Do you know what business metrics to track to understand where your business is going? Here are a few to start with. 43. How to Convert More Leads With Authentic Landing Page Copy⬇️ How can you stop your landing pages from leaking leads? In this article, I run through 3 steps to improve your landing pages so you generate more quality leads. 44. The Essence of The Zoho vs. Freshworks [Deep Dive] Two weeks back, Zoho Corporation sued Freshworks for copying its trade secrets. I wrote a report on comparing the two businesses during my MBA as part of a course requirement. In the wake of recent developments, I believe it will be an interesting read: attaching below, a version of the essay. Disclaimer: I worked at Freshworks for fourteen months before pursuing MBA 45. SaaS Landing Page Optimization: 5 Hacks To Get More Conversions Here are 5 hacks to help you optimize your SaaS landing page for more conversions. A landing page is a webpage that initiates a conversation and closes a deal. 46. Eliminate Friction In Your SaaS Customer Experience With This Simple Guide Why is eliminating friction so important? 47. 6 SaaS Marketing Tips For Successful PPC Campaigns Create a full-fledged successful PPC campaign for your SaaS company and get the maximum sales with this complete guide to PPC SaaS marketing tips and tricks. 48. How To Price Your SaaS Product Don't fool yourself: SaaS pricing estimations aren't simple. You can’t decide the price of a product just by running some numbers. 49. How Product-led Content is Revolutionizing SaaS Marketing Product-led content has changed the way that subscription as a service business models function online, opening new opportunities in the online field. 50. Tips to Make Your CTA Button Work 10X Harder Find out how to optimize your call to action to get more customers. 51. 4 Common B2B SaaS Marketing Analytics Mistakes and How To Avoid Them Whenever we talk to prospects about what’s broken in their marketing efforts, 8 out of 10 tell us analytics and attribution. How to fix 4 common pitfalls. 52. Use Customer Research to Write Scroll-Stopping Copy - Bye Blank Page!👋🏽 You should NEVER write copy without doing customer research...unless you want it to flop! 53. Why Are Explainer Videos Absolute Must for Tech Companies Explainer videos are a powerful marketing tool for tech companies as they can effectively explain a technology product, service, or a company itself. 54. 9 SaaS Retention Strategies to Reduce Customer Churn Customer retention is the key for any business and for SaaS, it's way too hard without a perfect strategy. Do check our blog to find the best tips! 55. 7 SaaS Metrics that Affect Growth in 2022 This guide provides actionable insights on the most important SaaS metrics, how they’re calculated, and how you can use them to improve your business. 56. 6 Important SaaS Metrics and Their Relationship with UX design Churn rate
, MRR
, LTV
, CAC
, CAC <> LTV Ratio
, and Engagement
are some of the most important SaaS metrics you should be monitoring. 57. The Google Ads Guide for SaaS Businesses Google Ads (formerly known as Google AdWords) is one of the best customer acquisition tools you can use if you are running a SaaS firm. 58. How I Used Amazon Honeycode For Building An Outbound Marketing Engine As someone who is constantly exploring avenues to blend engineering with marketing, I was naturally curious to understand how Amazon Honeycode, a no-code app builder can empower marketers in improving their processes. 59. A Step-by-Step SaaS Marketing Roadmap This article is meant to serve as a step-by-step SaaS marketing workbook that will walk you through the entire process of building a full-funnel lead generation platform to enhance your marketing campaigns. 60. 8 Tactics for Crafting Unique Content That Grabs Attention and Builds Authority Learn to craft content pieces that give you an edge in the SERP and become the standard everyone wants to match. 61. Everything You Need To Know About The SaaS Business Model Not sure if the SaaS business model is right for your product? We cover its benefits - and the challenges you'll face. 62. SaaS Marketing: Why You Should Keep Going, Even in a Recession Marketing is usually one of the first things to get cut during a recession. But is that the right move? Several studies suggest that might not be the case... 63. Google May Not Be Able to Crack Down on AI  Generated Words Google will fail to crack down on AI Generated content, but not for the reasons you think. In this blog post, I explored why and how I arrived at my conclusion. 64. Promoting Your B2B Content with Purpose: Best Practices for Driving Traffic and Engagement Content promotion is key to boosting your B2B SaaS Content Strategy, increasing traffic, and driving sales. Get things right and attract your desired audience. 65. What Sales Teams Need to Know About Using AI lAI is gaining root in different industries and sales isn't going to be spared. learn how to maximize AI for sales to achieve your business goals. 66. 4 Link Building Strategies For SaaS Companies While many marketers and business owners understand the importance of links, very few can execute an effective link building strategy. 67. Get Referrals for your SaaS Product Easily by Following this Guide Get referrals for your product without asking by leveraging word of mouth marketing. Focus on creating customer evangelists. 68. How to Raise the Net Promoter Score of Your SaaS Product by Bringing Your Teams Together Net Promoter Score (NPS) is an indicator that your customers are happy with your product. Check out real world tips on how to increase NPS of a SaaS product. 69. Avoid a Loss in MRR and Make Your Dunning Campaign Really Powerful: Know How If you’re running a subscription or SaaS business, you know that at the end of the day your chief metric is monthly recurring revenue (MRR). 70. Dark Social: Why You Can't Afford to Ignore It In Your Marketing Strategy Dark social are places where your target customers hang out, discussing the solutions to their problems that cannot be tracked by attribution software. 71. Getting Started with Customer Testimonials: A Beginner's Guide Including testimonials in your content makes your company more authoritative because your readers will perceive your product as valuable. 72. Use This "Two-Track" Model to Guarantee Affiliate Marketing Success Creating a successful affiliate marketing strategy isn't easy. However, you can increase your chances of success with this simple two-track affiliate model. 73. Starting a B2B SaaS Company Ben Milne, Founder & Chairman of Dwolla, and Jordan Husney, Co-Founder & CEO of Parabol, join Amy Tom to chat about how they started their B2B SaaS companies. Thank you for checking out the 73 most read stories about Saas Marketing on HackerNoon. to find the most read stories about any technology. Visit the /Learn Repo

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