Christopher Nolan is one of the most legendary directors working today, and his love of film extends even to the Fast & Furious universe.

Christopher Nolan Has ‘No Guilt’ Over Fast & Furious Fandom, Recommends Tokyo Drift

Few creators in the world of pop culture are as familiar with toxic fandoms as the renowned author, George R.R. Martin . Known for his epic fantasy book series, A Song of Ice and Fire , which inspired the beloved but divisive HBO adaptation Game of Thrones , Martin recently took to his blog to

George R.R. Martin Reflects on Toxic Fandom: "It Used to Be Fun Talking About Our Favorite Books and Films" — GeekTyrant

ENCOM is an American multi-national computer technology corporation that developed many important programs and technologies such as digitization hardware and software, the MCP and Tron. In the 1980s ENCOM was mainly focusing on defense systems, but quickly began focusing more on video games after the amazing success and profits produced by games such as Space Paranoids and Light Cycles. The company is headquartered in Center City.

Fandom

Empowering Women: A Trailblazing Triumph in Sports Imagine a world where dreams know no bounds, where girls transform into fierce champions, and where the roar of the crowd echoes unity and equality. In recent years, a remarkable transformation has swept through the world of sports, empowering women to rise above the norms and shatter the glass ceiling. This awe-inspiring journey of empowerment is not just about winning on the field; it's about winning in life. Today, we embark on a captivating adventure that explores the significance of women's sports, immerses ourselves in the spectacular world of Women's FIFA, and reveals a groundbreaking collaboration that redefines football fandom in a whole new dimension. Unleashing Talent: Where Stars Are Born Step onto the pitch, where the magic of women's sports comes alive. From local playgrounds to global arenas, young athletes blaze a trail of determination, showcasing extraordinary talent and skill across various sports. Just like superheroes, their feats leave us in awe - the grace of Simone Biles in gymnastics, the unstoppable Serena Williams in tennis, the indomitable Megan Rapinoe in soccer - these are the champions who inspire us to dream big. Their journeys prove that women's sports are not just thrilling; they are power-packed arenas of excitement and grit. Empowerment Beyond the Field: Fueling the Fire Within Sports, dear friends, are more than just sweat and cheers; they are transformative journeys that shape young minds into confident leaders. When girls dive headfirst into sports, they learn to tackle life's challenges head-on, forging friendships on the field, and forming unbreakable bonds that extend beyond the game. Teamwork becomes their secret weapon, and discipline their guiding light. The lessons learned on the field serve as life's playbook, elevating them to triumph in every aspect of their lives. Driving Gender Equality: Breaking Barriers, Changing Rules In this tale of empowerment, women's sports emerge as a powerful catalyst for change, challenging norms, and smashing stereotypes. It's like a magical potion that erases the words "can't" and "impossible" from the dictionary. As we provide equal opportunities and resources, we unlock the gates of inclusivity and step into a world where talent knows no gender boundaries. Society is rewriting its script, cheering for female athletes, and embracing the incredible feats of women in sports. Close your eyes, young dreamers, and picture yourself stepping onto the grand stage of Women's FIFA, a stage that knows no boundaries or limits. As you watch your idols gracefully grace the world stage, you see reflections of your own dreams taking flight. With every goal, every save, and every celebration, a spark ignites within you, pushing you to chase your passion for soccer like a shooting comet. Upland and FIFA: A Pioneering Collaboration In a groundbreaking move, Upland, the leading web3 Metaverse SuperApp, and FIFA have joined forces to revolutionize football fandom. This collaboration aims to deliver an enthralling web3 experience for football enthusiasts worldwide, commemorating the FIFA Women's World Cup Australia & New Zealand 2023TM like never before. Through Upland's metaverse platform, fans can immerse themselves fully in the FIFA journey, connecting with like-minded enthusiasts in themed Cafes, engaging in gamified digital collections, and participating in community-driven experiences. : Vested Interest Disclosure This author is an independent contributor publishing via our . Be it through direct compensation, media partnerships, or networking, the author has a vested interest in the company/ies mentioned in this story. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR brand-as-author program Gamified Collection Experience and Ownership Upland's innovative collection experience rewards fans for their unwavering team pride. With the purchase of Bundles containing digital collectibles at varying rarities, players can proudly display their country and team allegiances in the virtual realm. True ownership of digital collectibles empowers the community to create their own games and experiences, fostering a sense of ownership and creativity within the metaverse. A New Era of Football Fandom Empowering women through sports has become a force of change, breaking barriers, and championing gender equality. The FIFA Women's World CupTM, alongside Upland and FIFA's pioneering collaboration, ushers in a new era of football fandom. Through the web3 experience, fans from all corners of the globe unite in their passion for women's football, celebrating the talent, unity, and spirit of this global event. As we continue to empower women in sports and innovate in the realm of football fandom, we pave the way for a world where dreams know no bounds and talent knows no limits. Don’t forget to like and share the story!

Upland and FIFA: Redefining Football Fandom in the Web3 Era

Upland y FIFA: redefiniendo el fanatismo por el fútbol en la era Web3

Upland et FIFA : redéfinir le fandom du football à l'ère du Web3

अपलैंड और फीफा: वेब3 युग में फुटबॉल फैनडम को फिर से परिभाषित करना

Upland と FIFA: Web3 時代のサッカー ファンダムの再定義

Upland e FIFA: redefinindo o fandom de futebol na era Web3

Upland và FIFA: Định nghĩa lại Fandom bóng đá thời Web3

Upland 和 FIFA：重新定义 Web3 时代的足球迷

**SINGAPORE, SINGAPORE, February 20th, 2024/Chainwire/--**Fandomdao,the highly anticipated social platform renowned worldwide for its innovative fusion of charity and fan engagement through the "Fandomdao Challenge," officially went live on February 20th at 7:00 AM UTC. Anchored by altruism and fan empowerment, Fandomdao is poised to usher in a new era of social interaction and community empowerment. At the core of Fandomdao's groundbreaking initiative lies the Fandomdao Challenge, a visionary endeavor that harnesses the collective power of fan participation and charitable giving. Through this innovative fusion, Fandomdao endeavors to catalyze a positive impact on communities across the globe, all while honoring the unwavering passion of fans. Fandomdao stands as a testament to innovation, skillfully marrying the fervor of fan communities with the transformative potential of blockchain technology. With a robust array of features including fan club creation, dynamic voting systems, and seamless social sharing capabilities, Fandomdao sets the standard for FANDOM SocialFi platforms. Distinguishing itself through the integration of Web3 and blockchain technology, Fandomdao ushers in a new era of decentralized operation and equitable rewards for user engagement. Yet, accessibility remains paramount, with Fandomdao ensuring a user-friendly experience for all, regardless of familiarity with blockchain, through seamless integration with existing social logins. Central to Fandomdao's vision is the concept of rewarding user engagement, effectively transforming fan interactions into tangible economic benefits. Through a streamlined issuance process linked to Google accounts, users can effortlessly accumulate FAO points for their contributions to the platform. Excitement has been reverberating within global fandoms in the last few weeks as we were nearing the official launch date of Fandomdao. With the potential for $FAND (Fandomdao's native tokens) airdrop and subsequent listing on top centralized exchanges, Fandomdao opens doors for both fans and investors alike, marking a new chapter in the evolution of fan engagement in the Web3 era. Operating across various blockchains, including Ethereum and BNB Chain (BSC), Fandomdao ensures high scalability and accessibility for users, thereby amplifying the reach and impact of fan communities across the globe. The current 'Fandomdao Challenge 2' has garnered an overwhelmingly positive response, amassing over 300,000 votes within a mere three days. As the voting procedure remains open until 5 a.m. (UTC) on March 18th, fan communities worldwide are actively engaging in the initiative. Fandomdao is committed to fostering meaningful connections and driving positive change on a global scale. With the official launch marking the beginning of an exciting journey, Fandomdao invites fans from every corner of the world to join hands in support of creating impeccable changes in our world collectively. https://www.youtube.com/embed/e_ySqWN6kWI About Fandomdao Fandomdao, the highly anticipated social platform renowned worldwide for its innovative fusion of charity and fan engagement through the "Fandomdao Challenge," officially went live on February 20th at 7:00 AM UTC. Anchored by altruism and fan empowerment, Fandomdao is poised to usher in a new era of social interaction and community empowerment. At the core of Fandomdao's groundbreaking initiative lies the Fandomdao Challenge, a visionary endeavor that harnesses the collective power of fan participation and charitable giving. Through this innovative fusion, Fandomdao endeavors to catalyze positive impact on communities across the globe, all while honoring the unwavering passion of fans. Distinguishing itself through the integration of Web3 and blockchain technology, Fandomdao ushers in a new era of decentralized operation and equitable rewards for user engagement. Yet, accessibility remains paramount, with Fandomdao ensuring a user-friendly experience for all, regardless of familiarity with blockchain, through seamless integration with existing social logins. This convergence of fandom, charity, and blockchain technology heralds a new era of fan engagement, where passion intersects with purpose, and community-driven initiatives take center stage. Fandomdao is at the forefront of creating a more inclusive and impactful fandom experience, marking a historic moment for users. | | Website Telegram X(Twittter) Contact FANDOMDAO LIMITED FANDOMDAO Team contact@fandomdao.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here.

Fandomdao is Live — Pioneering Fan Engagement Through Charitable Innovation

Taylor Swift's recently dove into the " " aesthetic. tortured poets Complete with a ; this sent the internet—and particularly, her fandom, the Swifties—into a frenzy. Swifties worldwide mirrored her, changing their profile pictures and flooding social media with content about it. monochrome profile picture change This seemingly simple act underscores a profound lesson in community management: the power of personal connection, exclusivity, narrative, adaptability, and loyalty. How can SaaS companies harness this "Swiftie" strategy to cultivate their communities? Personal Connection Taylor Swift sets the gold standard for personal engagement. Her surprise fan visits and heartfelt responses on social media make every fan feel seen and valued. Imagine if SaaS brands adopted this approach. Moving beyond automated customer service responses to genuine, personalized interaction could transform user perceptions from mere service users to valued community members. What SaaS Companies Can Do: Personalize your responses on social media to reflect the user's tone and context. Like you can use your to interact with prospects & customers’ posts regularly. B2B SaaS LinkedIn page Celebrate user milestones through shout-outs or personalized messages. Host virtual meet-and-greets with product teams to deepen connections. For instance, Zendesk's approach to customer service, where they not only solve tickets but also engage in meaningful conversations with users, showcases a level of personal connection. They share these stories in their annual reports, highlighting how they've impacted businesses and individuals alike. Besides, offers a unique blend of education and exclusivity, providing users with badges and certifications that are highly valued within the Salesforce community. This not only educates but also creates an elite group of knowledgeable users. Salesforce’s Trailhead This level of interaction can transform user perception from seeing a service to seeing a partner in their journey. Exclusive Content Swift knows how to make her fans feel special with content that's just for them. This sense of exclusivity builds a community that's eager to engage and share. SaaS companies can mirror this by granting exclusive access to webinars, insider information, beta testing opportunities, or sneak peeks into upcoming features, turning ordinary users into brand ambassadors. This not only creates a sense of belonging but also turns users into advocates, eagerly sharing their insider status and spreading the word. Narrative Building Swift's storytelling turns her music into an anthem for many. Her ability to share her journey in a relatable manner has cemented her place in the hearts of millions. I mean, just look at, “ ”. And you call me up again just to break me like a promise. So casually cruel in the name of being honest Similarly, SaaS companies should craft and share their own narratives. This might involve telling the story of your startup's journey, sharing customer success stories, or explaining the 'why' behind new features. A compelling narrative can deeply resonate with your audience, aligning your brand values with their personal or professional aspirations. Make your customer’s story a part of your . B2B SaaS content marketing strategy For instance, " campaign effectively shares its narrative of simplifying communication across teams and platforms. Through customer stories and use cases, Slack demonstrates its impact on productivity and team collaboration. Slack’s "Work, Simplified Listening and Adapting Just as Swift's music and persona evolve in response to fan feedback and societal shifts, so too should SaaS companies be adept at listening and adapting. This is where tools like Slack’s community channels come into play, serving as a real-time feedback loop that can guide product updates, content creation, and customer service improvements. The key is not just to listen but to act on that feedback, showing your community that their voices matter. And HubSpot’s adaptation of its platform to include more robust CRM features came as a direct response to community feedback. By listening to its users’ needs for a more integrated sales and marketing tool, HubSpot was able to significantly enhance its product offering. So, here’s what you can do: Implement regular community feedback loops through surveys, AMAs (Ask Me Anything), and feedback forms. Feature a "roadmap" page where users can suggest and vote on new features or improvements. Actively monitor social media and forums for unsolicited feedback and trends. Rewarding Loyalty Swift doesn't just acknowledge her fans; she rewards their loyalty. SaaS companies, take note. Implementing loyalty programs, acknowledging milestones, or even featuring users in your content can make your community feel valued. HubSpot, again, is an excellent example of this, rewarding its community with resources, certification programs, and recognition, thereby fostering a strong sense of belonging and loyalty. Similarly, Adobe’s Creative Cloud offers exclusive tutorials, early access to new features, and discounts for long-term subscribers, effectively rewarding their loyalty and encouraging continued use of their software suite. Here, the challenge is designing a loyalty program that motivates continued engagement without inflating costs. So, the solution could be to offer non-monetary rewards such as exclusive access, recognition, or professional growth opportunities that align with your community's values. Case in Point When Swift changes her profile picture, it's not just a change—it's a signal, a call to action that mobilizes her community. When a SaaS company introduces a new feature, shares a milestone, or changes its interface, it should be with the same intentionality. To communicate, connect, and galvanize its community. In essence, building a community in the SaaS world, much like Swift's approach to her fandom, is about creating shared experiences, values, and goals. So, as we navigate the , let's ask ourselves: How can we make our users feel like they're part of something bigger? How can we be the Taylor Swift of the SaaS world? complex dance of community management In doing so, you might just find that building a community is less about the strategies you employ and more about the connections you make. After all, in the end, it's not just about growing a following—it's about nurturing a fandom.

The Taylor Swift Approach to Community Management: Building Fandoms, Not Just Followings

কমিউনিটি ম্যানেজমেন্টে টেলর সুইফট অ্যাপ্রোচ: ফ্যান্ডম তৈরি করা, শুধু অনুসরণ নয়

Der Taylor-Swift-Ansatz zum Community-Management: Fandoms aufbauen, nicht nur Follower

El enfoque de Taylor Swift para la gestión comunitaria: crear fandoms, no solo seguidores

L'approche Taylor Swift de la gestion de communauté : créer des fandoms, pas seulement des suivis

सामुदायिक प्रबंधन के लिए टेलर स्विफ्ट दृष्टिकोण: प्रशंसकों का निर्माण करना, न कि केवल अनुसरण करना

テイラー・スウィフトのコミュニティ管理へのアプローチ: フォローするだけでなくファンダムを構築する

커뮤니티 관리에 대한 Taylor Swift 접근 방식: 단순한 추종자가 아닌 팬덤 구축

A abordagem Taylor Swift para gerenciamento de comunidade: construindo fandoms, não apenas seguidores

Подход Тейлор Свифт к управлению сообществом: создание фандомов, а не просто подписчиков

Topluluk Yönetimine Taylor Swift Yaklaşımı: Sadece Takip Etmek Değil, Hayranlık Oluşturmak

Cách tiếp cận của Taylor Swift để quản lý cộng đồng: Xây dựng cộng đồng người hâm mộ, không chỉ theo dõi

泰勒·斯威夫特的社区管理方法：建立粉丝圈，而不仅仅是追随者

Sports industry overall has been through loads of changes and transformations over the last few years. Organisations like UEFA have partnered with blockchain based ticketing platforms to sell mobile tickets, while companies such as Socios have taken fan engagement to another level. This has prompted both sports and esports industries to explore alternate streams to maintain fan engagement, while also tackling major issues such as security and transparency. Blockchain may not be there yet, but it's certainly picking up and has provided loads of solutions that are changing the basic paradigms of the traditional sports industry. It isn’t future technology anymore, it’s here, and sporting organizations around the world are finding innovative ways to utilize it for effective and efficient results. While major football clubs like Manchester City, Barcelona, and PSG are using it in their digital strategies, young projects such as Blockchain Sports are building an entire football academy in Brazil incorporating blockchain technology. Through various applications like fan tokens, fan event monitoring, and loyalty networks, the sports ecosystem has achieved an unprecedented level of transparency, efficiency, and convenience for both players and fans alike. Against the backdrop, there are a few ways blockchain has changed the dynamic of the sports industry: Enhancing Global Fan Engagement Through Tokens Blockchain technology has revolutionized fan engagement, and one of its key contributions is the introduction of fan tokens. These digital tokens function as virtual currency for sports clubs, allowing fans to purchase them using traditional fiat currencies like dollars, pounds, and euros. Fan tokens provide a gateway to a world of exclusive benefits, including the opportunity to exchange tokens for merchandise, collectibles, and unforgettable experiences. Additionally, token holders gain access to a secure and exclusive community of like-minded fans, where they can actively participate in fan-driven decisions through a mobile voting platform. By possessing these unique tokens, fans and sports enthusiasts experience a heightened sense of connection with their teams, regardless of their physical distance. Today, both domestic and international clubs and leagues have enthusiastically embraced fan tokens as a means to monetize their fan base and enhance engagement. A remarkable example of their success occurred in 2020 when FC Barcelona released their first round of exclusive fan tokens, which sold out within a mere two hours, generating $1.3 million. The fortunate token owners were granted the opportunity to partake in club-related surveys, including voting for a mural design that would adorn the first team's locker room. However, it is crucial for fan token companies and clubs to ensure that these tokens are not solely utilized as a means of club monetization. The true value lies in activating and delivering meaningful fan engagement and decision-making opportunities for long-term value creation, benefiting all stakeholders, particularly the fans themselves. Utilizing Blockchain for Fan Engagement Platforms Blockchain technology presents a valuable opportunity for constructing robust fan engagement platforms. Sports teams and clubs can leverage these platforms to develop loyalty programs that incentivize and reward supporters for their active participation in generating and sharing content. BCS Academy led by Blockchain Sports allows just that, digitizing players that join the academy, enabling fan engagement from day one. These initiatives foster a sense of community and belonging among supporters while strengthening the club’s relationship with sponsors. The transparent and open nature of blockchain enables the seamless sharing of fan engagement data with advertisers, empowering them to achieve a higher return on investment and optimize their marketing efforts. Eliminating Ticket Fraud With Blockchain The sports industry has long grappled with the challenges of ticket touting and counterfeiting, posing significant concerns. However, many sports teams have discovered a powerful solution in blockchain technology, offering effective measures against these issues. The inherent transparency of blockchain enables seamless verification of ticket authenticity, providing reassurance to fans and authorities alike. With the ability to trace tickets back to the originating club, blockchain ensures a secure and legitimate ticketing process. Moreover, blockchain streamlines ticket transfers by enabling peer-to-peer transactions without the need for intermediaries. This means that fans who are unable to attend an event can safely transfer their tickets to others without incurring penalty fees or relying on centralized entities. This convenience extends to instances of event postponement or cancellation, simplifying the rescheduling process for all parties involved. By leveraging blockchain, the sports industry takes a significant step towards eliminating ticket fraud, enhancing security, and improving the overall ticketing experience for fans. Empowering Esports Through Blockchain Esports involves multiple stakeholders, including game creators, sponsors, team management, players, and the media. This intricate web of relationships necessitates numerous transactions, resulting in repetitive information sharing among parties. Additionally, the involvement of intermediaries becomes crucial as it becomes impractical for any single entity to manage and track such extensive data. However, the decentralized nature of blockchain offers a compelling solution by providing a unified platform that connects all these stakeholders, enabling direct interaction without the need for intermediaries. Utilizing blockchain's programmable smart contracts, a more streamlined process for transferring players, prize money, or media rights emerges. This technology instills confidence by eliminating concerns about the unfair distribution of prize money or delayed payments. Moreover, it fosters a sense of togetherness and trust among the esports community. By embracing blockchain, the esports industry can create a transparent ecosystem that facilitates efficient interactions and transactions, benefiting all involved parties. It simplifies complex processes, enhances security, and builds a foundation of trust, ultimately propelling the growth and development of esports to new heights. Membership and Digital Cards Sports teams have traditionally relied on trading cards and souvenirs as a profitable revenue stream. However, with the rise of a new generation of fans who are deeply engaged in gaming and esports, there is a need to embrace digital collectibles. By shifting towards digital trading cards and souvenirs, clubs can keep pace with evolving consumer preferences and appeal to a wider audience. Through the use of blockchain-powered crypto collectibles, teams can create unique or limited-edition items that are authenticated through a secure and transparent digital ledger. We’ve witnessed the massive adoption of SoRare for NFTs for the English Premier League, as well as had clubs like Manchester United produce their own set of digital collectibles which provide rewards in various ways. In a Nutshell: Blockchain technology is increasingly playing a crucial role in fan engagement strategies for sports teams and individuals all around the world. We’re witnessing a revolution in Brazil with Blockchain Sports and their football academy, as the innovation is also being embraced internationally by renowned players like Lionel Messi and Cristiano Ronaldo. As we eagerly await the start of the game, it is evident that digital solutions for the digital era will revolutionize fan engagement and create exciting opportunities in the sports industry.

Blockchain Gives Sports a Lucrative Way to Increase Their Fandom

Terra Virtua's CEO Gary Bracey (L) and co-founder/CTO Jawad Ashraf (R) When the game ‘Cryptokitties’ first released in 2017, the mainstream market was blown away, like a kid in a candy store. The thought that you or I could adopt, raise, and also trade cats--an animal that was just a collection of pixels viewable only through a computer, phone, and/or tablet was mind boggling. And now, here we are in 2021, where the meaning of “collectibles” has since evolved from more than just collecting and owning stamps, coins, or jewelry--to owning unique artwork, music tracks, TV and film scripts, and even a “tweet” such as , which as of 1 week ago, bids reached $2.5 million. Crazy. Jack Dorsey’s very first tweet In recent months, the entertainment-focused collectibles platform, Terra Virtua has continued to add some resourceful partners to its game-changing platform, announcing on Tuesday its newest strategic partnership with , a new NFT platform that launched on March 8. The partnership will see the two companies working together to deliver the benefits of NFTs and digital collectibles to the mainstream market. Ethernity Ethernity Chain recently teamed up with the , sports tycoon Michael Rubin, among others to help promote collectible works by digital artists. So, why all the hype surrounding Terra Virtua? Winklevoss twins The platform is a game-changer, adding an entirely new dimension of augmented reality (AR) and virtual reality (VR) to cyberspace, whether you access it from a PC, MAC, smartphone, or tablet. Its existing and exclusive partnerships with and has only added to the growing library of intellectual property licenses Terra Virtua holds in works such as , and most recently, the animated Netflix series, and which is due out in theaters this Easter. Paramount Pictures Legendary Entertainment Top Gun, The Godfather, Sunset Boulevard, World War Z Pacific Rim: The Black Godzilla vs. Kong With similarities amongst films like and (and ), which you can bet the company has been asked several times about, according to the platform’s co-founder and CTO Jawad Ashraf. Tron Ready, Player One Ready, Player Two “We’ve been asked quite a few times in various conversations we’ve had with people who aren’t familiar with the space or Terra Virtua, and while there are similarities in terms of the capability of technology to create a virtual world that you can fully immerse yourself in, that’s really where the similarities come to an end, with regards to Terra Virtua specifically.” In a conversation with both Ashrad and the company’s other co-founder and CEO, Gary Bracey, Terra Virtua is more focused on creating an immersive experience where you can interact with, and experience the things you love from within the arts and entertainment world. Digital Ownership is the Future, So Be Ready Digital ownership is what is being discussed at dinner tables right now, particularly when we are talking NFTs, or non-fungible tokens. NFTs exist on the blockchain, serving as a piece of unique code that can be verified as being unique, independently of any platform. We have only ever seen NFTs in a two-dimensional or very basic three-dimensional view. “AR and VR deepen the experience, and really bring in the social and sharing elements of owning an item,” according to Ash Mohammed, Head of Partnerships and Ashraf. “We think it’s the ‘what’s next’ of collecting and fandom.” Certainly, there has been a generational shift and phenomena occurring as between and among Millennials and Gen-Z that attributes to this evolution of what it means to create and own unique works: “We feel there is a generational shift in what ownership, and the value of that means now. Sharing, social media, and ownership are all being redefined, with digital items such as videos, pictures, skins, and even platform achievements holding more value than physical items. With games such as Minecraft, Fortnite and more, an entire generation has grown up with digital items. NFTs bring together all of these factors but remove the dependency on any platform. They will outlast any game, and they have the same rarity and authenticity as a physical item. You can hand them down in your will if you so choose. It's a tech here to stay.” Ashraf first pitched the concept of what is now known as “Terra Virtua” to Bracey at a Starbucks in Staines, on the way back to Dubai. From Ashraf’s perspective, the Blockchain was a disruptive technology that could provide the next step in advancing permanent ownership of digital assets, from in-app and in-game purchases. Both Bracey and Ashraf wanted to take this idea mainstream, as Bracey already had extensive links and a track record in licensing properties from Hollywood and beyond. Agreeing that VR was a key to the next step of interactivity, both Bracey and Ashraf expanded the vision to encompass every digital touchpoint for an asset owned by a person, including a web marketplace, mobile phone, 3D desktop, and VR. The platform’s first two environments, “Fancave” and “Terradome” allow fans to showcase their collectibles across film, music, sport, and more for free. “The terradome houses those massive collectibles which don’t fit into the Fancave, such as your own digital Kong or a huge robot from as they need a lot more space!” Ashraf described a platform’s ability to provide AR/VR dimensions in its entirety, as anything but easy. “We are fortunate to have had an amazing leadership team and also brilliant developers,” he told me. “We are bullish on the growth of VR, as we have really seen a change since the new wireless VR headsets have appeared in the marketplace.” Pacific Rim Legally Speaking… When it comes to protecting a creator’s intellectual property on the Blockchain, artists and creators to Terra Virtua earn royalties on primary sales and secondary sales on the platform. “Typically, after the primary sale, the brand owner doesn’t make anything further,” Bracey says. “Not in Terra Virtua. We have some amazing artists and brands on the platform, including, but not limited to Paramount Pictures, Legendary Entertainment, as well as some pretty amazing artists and musicians.” And of course, the “right to be forgotten.” With U.S. laws like the , or CCPA, now in place, platforms like Terra Virtua aren’t oblivious to the industry’s bigger controversies surrounding data storage and privacy. “This has always been a topic of conversation within the technology space,” Ashraf explains. “As a company, we comply with the regulations that are set and make sure that we are as secure as you can be when it comes to handling data.” California Consumer Privacy Act DeFi For You? The advances in DeFi allow for evolving mechanics in the NFTs space. Ashraf referenced the industry’s ability to ‘farm’ NFTs, which means you do activities such as lock tokens to ‘earn’ collectibles which you can hold or choose to resell. “NFTs are becoming a new asset class with their own value which people can take loans against. NFT hedge funds are emerging. The space is moving very quickly.” At the end of the day, the future is protecting those types of works (paintings, music tracks, scripts, and more) on a platform that is tailored to our digital age. “We have made it friendly for everyone. We do curate art works, and if a brand wants to onboard, then we do look at its suitability and audience size. We want to have the AAA brands which people love be associated with Terra Virtua. Some new features will allow smaller brands to connect with creators on the platform and bring their collectibles to Terra Virtua too!”

"NFTs Are the ‘What’s Next’ of Collectibles & Fandom" - Jawad Ashraf of Terra Virtua

How fans can buy Star Wars from Disney using the blockchain The Problem It seems that ever since the advent of the prequels, fan reception to new Star Wars movies has been very mixed. Some fans were sorely disappointed by the prequels, believing they didn’t do justice to the original trilogy while others (like myself) appreciate the expansion of canon that the prequels made possible, love the Clone Wars series, enjoy a high speed lightsaber battle and yet feel uncertain about the direction of the latest sequels. Where the prequels disappointed, George Lucas’s formidable presence and his council of yes-men was often blamed for an overuse of CGI and at times very poor dialogue. With the unusual and surprising turns taken by the sequels, there seems to be a resurgence in appreciation for the prequels and what they brought to the broader arc of the Skywalker saga. A growing memetic trend in the fan base is signalling that fans are beginning to entertain the notion that the prequels were in fact great contributions and that perhaps George Lucas did in fact have a wise, long term vision for the franchise. I’ve noticed a few instances of social media yearnings to . “let George take the reigns again” The (Disney) Empire Strikes Back As an avid Star Wars fan, I’ve actually found that some of the most enjoyable content is in the form of fan made indie films and commentary on YouTube. Comments like ‘I would pay to watch this’ and ‘If only this were canon’ are common. In particular, one of the projects that recently caught my eye is a Darth Vader movie being worked on by the owner of the channel. Cognisant of the restrictions on fanfiction and realizing that there was no way in Mustafar that he’d be allowed to monetize his creation, he opted for crowdfunding. Star Wars Theory However, even that was blocked by the Intellectual Property Lords at Disney and so he was cornered into funding the entire project himself for $100k and hoping that his fan base would continue to support him through Patreon. While I realize that some are more sympathetic toward IP laws than I myself might be, this inability to monetize any work that even remotely resembles something based on the concepts of Star Wars seems a tad excessive and severely reduces the breadth and scope that could be possible in such a beautiful universe. To draw a parallel, imagine if the Tolkien Estate had barred all use of elves, dwarves, and orcs that resemble the ones from Middle Earth. Imagine deleting from history the entire fantasy genre and confining it simply to Lord of the Rings as a one off event. In a sense, Star Wars doesn’t just represent a great universe but a genre in and of itself, apart from future-oriented sci-fi. Star Wars straddles steampunk, western and sci-fi in a space all on its own with an overlay of family friendly zen themes throughout. Yet this genre is constricted by the bottleneck of whoever currently owns the rights. To sum up, the two major problems holding Star Wars back right now are: The complete inability of the passionate fan base to participate in guiding the direction of canon, except through the opaque forces of ticket sales which themselves aggregate too many signals to be very useful to Disney. The draconian restriction of a blossoming fanfiction industry that could give rise to a genre of Star Wars based content similar to the blossoming of the fantasy book genre, role playing D&D set in Tolkienesque settings and the rise of fantasy games, all with unique plot lines, now independent of Middle Earth entirely. The Solution Recent events in both jurisdictional law and in blockchain developments have brought together the necessary ingredients to make it possible for the fan base to collectively buy back the franchise. Here’s how: : A decentralized autonomous organization (DAO) would be created on the Ethereum blockchain. The DAO would have a constitution outlining how voting would take place and what the purpose and mission of the DAO would be. Presumably something like GOVERNANCE “To buy the IP of Star Wars from Disney so that the DAO can finalise canon and licence out fanfiction in an open and fair manner”. : The DAO would sell tokens called midichlorians for a set price that give the owner proportional voting power. There would be no limit to the number of midichlorians sold. The funds raised (in Eth and ERC20 tokens) would be added to a pot. This pot would represent the buyout price that Disney can expect to receive. At first this value would of course be small but since more midichlorians imply more voting power, in time the pot would grow as avid fans vie for influence. In addition, wild price swings upward might suddenly take the pot to levels that would make Disney sit up and take notice. FUNDRAISING (!): Voting members would be able to make proposals for how the eventual ownership of the IP could be handled. Proposals would be voted on. Submitting proposals burns midichlorians to prevent fans from spamming the DAO with new proposals. DEMOCRACY : The constitution would be enforced by a decentralized judiciary such as or (when it hits the blockchain) . MISSION Kleros Ulex : At some point, Disney might decide that it’s worth selling to the DAO. At this point they can make a public signal so that all DAO participants would know that it’s buy time. At this point the DAO would make it known that a real world legal team would need to act as a proxy to facilitate the transfer of IP from Disney to the DAO. Various legal firms would signal their intent and place deposits into the DAO. The DAO would then vote on the most trustworthy firm and if the purchase transaction is conducted correctly, the legal firm would receive a percentage payout. The DAO needs a credible signal from Disney to begin the sale operations. It could require upfront that when Disney is ready, they signal on one of their official outlets such as Twitter the phrase “Execute Order 66”. SALE : the final step is that the DAO needs to have the ability to own intellectual property. A recent has made it possible for a DAO to own property and act as a legal entity in the entire EU (European Union, not expanded universe). The Star Wars Fan DAO would be registered in Malta so that this process can have legal teeth in the real world. LEGAL PRESENCE legislative change in Malta Implications and long term Sustainability One of the first objections to the outline above is how to maintain momentum so that initial fundraising excitement doesn’t peter out and end in stagnancy. The DAO could vote to have 50% of incoming funds paid to independent content creators of fanfiction, elevating their prominence in the community, creating a kind of parallel fan aristocracy, ready to influence the production of new canon once the IP has been transferred to the DAO. In this way, before Disney sells, the DAO will act as a Star Wars themed decentralized Patreon. However, this is just one of many steps the DAO can take to self govern and sustain a vibrant mission. The purpose of this article is not to explain every move and action but instead make it clear that a future of fan owned and guided Star Wars is possible. Avoiding Spoilers Assuming the DAO eventually raises enough money to trigger Disney into selling, the fans (at least the ones who have a midichlorian count) will be in control of the future of the franchise. It’s unlikely that the DAO would want to micromanage the expansion of canon. Instead it is likely that it would delegate canon expansion to trusted writers such as the aforementioned YouTube personality and perhaps George himself. The power of the DAO will be to withdraw that trust at any point, rather than sit by helplessly as canon is taken in an unpleasant direction. Fanfiction and Copyright The enforcement of IP can move from the current restrictions to something more relaxed such as All fanfiction can be monetized so long as it is made clear that the content is not official canon. The DAO reserves the right to make any fanfiction official canon. When fanfiction does not invoke any of the characters or places from canon, such notice need not be provided and can be treated as part of the broader Star Wars genre. Budget It’s not a story Disney would tell you With the IP rules severely relaxed, it might be alleged that there won’t be enough incoming revenue to justify big budget productions. However, the DAO represents a crowdfunding channel through which all future films can be subsidized. For instance, the DAO could announce a set of Palpatine Prequels starting with “Plagueis: a Star Wars Story”. Fans could then deposit funds into the project and if it reaches its goal, the movie is made. If not, deposits are refunded. The final ticket sales would then be in addition to the initial funding pot, reducing the need for record sales to pay for big budget production. Conclusion: a New Corporate Hope This mechanism of delegation by a watchful DAO is a model that can be replicated throughout the corporate world to decentralize traditional industries without sacrificing the efficiencies that come from organizing production at the firm level. It serves as an alternative to owner controlled direct democracy cooperatives on one hand and centralized corporate hierarchies on the other by decentralizing power without decentralizing mission. To test this theory of DAO-oriented capitalism, we need a test bed that would evoke enthusiasm in a broad base which is why I’m putting forward the idea through the example of Star Wars. Once more the fans will rule the galaxy… and there will be peace.

The Fandom Menace

The following are the top of my RWA projects. I put the list together based on interesting facts surrounding them, whether they talk about partnerships, connections, or proof of time acquired by cooperating with corporations and governments. Also, I am focusing on new projects that still need to prove their true potential. This article will describe several RWA projects, but the main focus is on the first three. Also, I will provide detailed reasoning between the first two projects, and it’s only my own opinion. Also, all listed projects are solid and create strong and needed competitors to create a desired competition, without the essence of which the mentioned project would not grow. Thanks to this article, you can better understand the technology and interesting projects in this space as a springboard for your own research. [1] Maple Finance The first place goes to Maple (MPL). Beyond its appealing logo (a nod to my Toronto Maple Leafs fandom) and food-inspired name), what sets this project apart are two key advantages it holds over traditional banks. First, Maple enables global capital aggregation, leveraging the Ethereum blockchain's infrastructure. Secondly, it facilitates loans worldwide. By operating on this digital platform, Maple can efficiently pool capital, create loans, and manage repayments, offering a superior alternative to traditional banking. Notably, even large-scale withdrawals from Maple are processed within hours, a testament to its efficiency and scalability. Maple's strategic alliances further enhance its appeal. It collaborates with Circle, the entity behind the USDC stablecoin, and is in active discussions with Vaneck, a potential game-changer for the project. The only hurdle in Vaneck's direct interest is the green light from DeFi user regulators, a challenge that Maple needs to be well-positioned to overcome. All in all, Maple seems more tailored for bigger investors, and one should follow the money flow. To sum it up, Maple Finance is revolutionizing DeFi and institutional lending, and I'm here for it! Their innovative use of Ethereum for global capital aggregation and worldwide loans is something impressive. With strategic partnerships enhancing its allure and a keen eye on navigating regulatory waters, Maple is positioned to bridge traditional finance and blockchain. It's an exciting time to watch Maple cater to the needs of big investors and institutions, promising a seamless blend of RWA and DeFi. Chico Crypt also covered this project in his podcasts. Yup, they have written in their cards but don't worry, the competition is very strong :) [2] LTO Network The second place goes to the LTO Network, a new player in the RWA field. However, we must remember that it is the leading blockchain in Europe for business and corporate use. Their achievements and contributions to blockchains paved the way for successfully delivering the DeFi RWA bridge that connects real-world assets with DeFi liquidity. Their main advantage is their background in law; thus, they have a better chance to score big with DeFi regulators and find a way to do business with each country's legislation. The Dapps on LTO Network now offer a range of tools that solve broader issues such as identity, digital ownership, and privacy. Their latest solution for bridging real-world assets (RWA) on a chain is extremely cool. You can now tokenize everything in a so-called “ Ownable” and hold/trade and consume these in your wallet. Everything on LTO is also GDPR compliant, and they have another company founded by LTO Network CEO, , which solves the taxes and legislation for their business. Besides, their key partnerships, especially with Unizen, are crucial for improving RWA and DeFi integration, ensuring secure, transparent DeFi access for institutions. Also, the upcoming EQTY platform launch is highly anticipated and set to centralize RWA operations and enhance DeFi liquidity ties, marking a major leap in the RWA ecosystem's development. Other great things about this project are its unique tokenomics and history records, which put it on the map as a serious and verified-by-time project (since 2018). Also, it is good to remember its connections with Polygon, Chainlink, and Curve, which provide massive advantages in gathering needed liquidity and proper operability with other blockchains. To bring this home, here is the last thing I want to say: Centralization often hampers the integration of Real World Assets (RWA) into the blockchain, posing a risk to asset security. LTO Network fixes this with a decentralized system and Layer-1 infrastructure that includes a privacy layer, ensuring that asset value is recognized and protected. Based on information shared by LTO, their users will have access to investments such as: Firm24 bar of gold stake of Private Equity (PE) that invests in cryptocurrency stake of Venture Capital (VC) funds that invest in cryptocurrency LTO Network's strengths in the RWA space lie in its familiarity with the importance of regulations for blockchain and DeFi and its founders' past working experience with legal structures and taxes. The potential combination of DeFi and RWAs provides the best possible use case for crypto, where blockchain delivers a platform for crypto in traditional money and finance. Now that third place on my list is clear. I am pretty sure Florence Finance is a solid choice that just needs to prove itself after achieving Tier 1 and 2 CEX listings and a better position in the MC leaderboard; the description is just a little bit lower in this article. It is time to explain what led me to decide first and second place. Maple Finance may outperform LTO Network by offering more specialized financial instruments and lending solutions due to its focus on decentralized corporate debt markets. Its emphasis on institutional borrowers and undercollateralized loans could provide businesses with more tailored capital-raising and liquidity management options. Additionally, Maple Finance's expertise in DeFi lending and navigating financial regulations may offer advantages to users seeking specialized financial services on the blockchain. On the other hand, LTO Network's broad utility in enhancing business processes, coupled with its innovations in asset management and data privacy, positions it as a versatile and secure platform for organizations looking to leverage blockchain technology for a wide range of applications beyond the scope of DeFi lending and liquidity solutions offered by Maple Finance. Besides, LTO Network excels in bridging digital and traditional financial systems by facilitating tokenizing and managing real-world assets. This capability allows for the seamless integration of physical assets into the blockchain, providing users with innovative ways to manage and verify ownership - a significant advancement in asset liquidity and accessibility. If we add Rick Schmitz's background as a tax lawyer and well-established connection, we will have strong competition for Maple Finance if the cards are played right. Besides, both can have similar yet distinct areas of interest, thus attracting different sets of clientele. Now, I will go to project number three, the last-ranked project on my list. [3] Florence Finance Florence Finance (FF). Another new player in the field, and third place on my list, still needs to be added to tier 1 or 2 CEXes; thus, it provides a decent narrative for a run. Florence's founder is Chiel Ruiter, a former Managing Director at Goldman Sachs and UBS, who leads the project. Alongside him is Leo Greve, who brings extensive experience at ING Bank and Citigroup. While having team members with established careers and connections is beneficial, FF seeks to transcend the need for corporate affiliations. The project aims to democratize access to the RWA ecosystem for both large and small crypto investors, eliminating the reliance on institutional intermediaries. The platform's integration with the USDC, EURS & EURA stablecoins, issued by Circle, STASIS, and Angle Protocol, marks a significant step in its evolution. This integration enhances transparency and adds stability, leveraging Stasis & Angle's status as the widely used and successful Euro stablecoins in the DeFi space. The team's knowledge is good, and based on my research, Rick Schmitz, the LTO Network founder and industry leader in blockchain, was an advisor in the early days. FF is not just another project. It's an Arbitrum blockchain innovation that bridges Real-World Assets (RWA) and Decentralized Finance (DeFi). The platform opens doors to financial tools and markets, traditionally accessible only to those with substantial portfolios and connections. This unique approach piques curiosity and sets Florence apart. Florence's mission is clear: efficiently and transparently converting users' excess stablecoin balances into Euro-denominated, yield-generating loans for European SMEs. This vision fosters a collaborative platform between users and SME lenders, inspiring a new era of financial inclusivity. The protocol's design ensures that it never loans out more than the raised funds, operating without leverage or fractional reserves. While users may temporarily face liquidity constraints in converting FLR to stablecoins, the solidity of FF and the underlying loan portfolio remains unaffected and has over three years of onchain provenance without credit events. Clearpool First place out of my top three, yet I need to say the one with the most active marketing, measured based on the cardinality of created blog posts  and a Twitter presence. Clearpool has a special place in this article, mainly because it provides good competition for Maple, even though it focuses on different market aspects. Clearpool is known for its unique approach to uncollateralized lending pools, enabling individual and institutional liquidity providers to offer capital to borrowers directly. It emphasizes dynamic interest rates based on pool liquidity and borrower demand, whereas, on the other hand, Maple opts for structured corporate debt, allowing crypto-native companies and institutional borrowers to obtain undercollateralized loans. While their name, Clearpool, makes us think of the fun-filled movie Deadpool, Clearpool is "dead" serious about its approach, which is to connect various RWA stakeholders using permissionless marketplaces. Besides, it is pioneering the bridge between traditional finance and DeFi while maintaining compliance with regulations. Clearpool is a decentralized finance ecosystem incorporating the first-ever permissionless marketplace for unsecured institutional liquidity. Driven by market forces of supply and demand, Clearpool’s permissionless single-borrower pools enable institutions to raise short-term capital while providing DeFi lenders access to risk-adjusted returns based on interest rates derived by market consensus. A second, fully permissioned institutional-grade platform meets the compliance needs for wholesale borrowing and lending of digital assets by institutional market participants. This is a non-custodial, institutional-grade marketplace where you can connect to the largest global KYC and AML-compliant network for wholesale borrowing and lending of digital assets. Since Clearpool is permissionless, you can lend directly to whitelisted institutions and earn risk-adjusted returns without a lock-up period. The Clearpool Oracle network, composed of various institutions, votes on parameters determining permissionless pools' interest rates. The rest of the RWA I will list here lies on a similar level for me, yet they differ in a special gambit here and there. They all have proof of record, achievements under their belt, and already working products. Besides, mentioning some competitors and providing a complete picture is always good, so here it is: Aave Aave is the largest DeFi project currently on the market. It operates and governs the network through a decentralized autonomous organization (DAO), so its significance must be considered. Being a DAO means Aave has a governance token that allows people to vote and participate in network ecosystems. While their product is good, the Aave token as an investment provides another reason to give it a go when the RWA bulls are back in town. Aave is a decentralized finance application that allows people to lend and borrow cryptocurrencies to earn fees. It is also a Source Protocol to create Non-Custodial Liquidity Markets to earn interest on supplying and borrowing assets with variable or stablecoins. Aave offers peer-to-peer lending using crypto as a traded asset. It uses an algorithm to determine lending rates and match lenders to borrowers. Aave has an associated Aave token, an Ethereum-based token that powers the governance of its platform. Ondo Finance Ondo Finance has grabbed my attention due to the institutional grade RWA structure they have implemented. I can see their platform appealing to investors looking for something closer to the world of traditional finance. Ondo Finance (OF) provides access to RWA-backed pools for yield generated from real-world assets such as treasury bonds and other institutional-grade assets. OF is also a DeFi platform that offers structured investment products, combining fixed-income and variable-yield strategies within the cryptocurrency market. It aims to bridge traditional and decentralized finance by providing users with diversified investment options. Ondo allows investors to choose between stable, lower-risk returns and higher-risk, variable returns, catering to different risk appetites. This approach makes DeFi more accessible to a broader range of investors, particularly those seeking structured and diversified investment strategies in crypto. Goldfinch Finance Borrowing capacity and access to liquidity are major drawcards for RWAs, and Goldfinch is firmly exploring this area. Thus, I am including it on my list. Goldfinch is a decentralized finance protocol that extends credit to borrowers without requiring traditional crypto collateral (it eliminates the need for borrowers to over-collateralize their loans with on-chain assets). It allows investors to supply capital to borrower pools, which is then lent out. The project aims to expand access to capital, especially in emerging markets, by leveraging off-chain credit assessments to make loans. Goldfinch focuses on creating a more inclusive finance model by bridging DeFi and traditional credit markets. Borrowers (currently off-chain lending businesses) propose deal terms for credit lines (Borrower Pools) to the protocol. Goldfinch's community of Investors can then supply capital to these credit lines (Pools), either directly to individual Pools (as Backers) or indirectly by automatically allocating capital across the protocol (Liquidity Providers via the Senior Pool). These Borrower businesses use their credit lines to draw down stablecoins, specifically USDC, from their Pool. Borrowers then exchange the USDC for fiat currency and deploy it on the ground to end-borrowers in their local markets. Thus, the protocol provides the utility of crypto—specifically, its global access to capital—while leaving the actual end-borrower loan origination and servicing to the businesses best equipped to handle that in their communities. The end

Unlocking 2024/25: The Ultimate Guide to Top RWA Crypto Projects

2024/25 আনলক করা: শীর্ষ RWA ক্রিপ্টো প্রকল্পের চূড়ান্ত নির্দেশিকা

2024/25 freischalten: Der ultimative Leitfaden für die besten RWA-Kryptoprojekte

Desbloqueo 2024/25: la guía definitiva para los principales proyectos criptográficos de RWA

Déverrouillage 2024/25 : le guide ultime des meilleurs projets de cryptographie RWA

अनलॉकिंग 2024/25: शीर्ष आरडब्ल्यूए क्रिप्टो परियोजनाओं के लिए अंतिम गाइड

2024/25 年のロック解除: トップ RWA 暗号プロジェクトへの究極ガイド

2024/25 잠금 해제: 최고의 RWA 암호화폐 프로젝트에 대한 궁극적인 가이드

Desbloqueando 2024/25: o guia definitivo para os principais projetos de criptografia RWA

Разблокировка 2024/25: полное руководство по лучшим криптопроектам RWA

2024/25'in Kilidini Açma: En İyi RWA Kripto Projelerine İlişkin Temel Kılavuz

Mở khóa 25/2024: Hướng dẫn cơ bản về các dự án tiền điện tử RWA hàng đầu

解锁 2024/25：顶级 RWA 加密项目终极指南

In last week’s post, as I was , I asked a question I feel is key to a successful job search: talking about job descriptions “Do you like the company because of it’s culture, creation, community, calling, or some other aspect? Are you intrigued enough to want to find out more? “ Too often when we’re looking for a new job, our search turns into a veritable “race to the bottom” – looking for (and accepting) whatever  job opportunity answers first with a salary or other set of conditions we consider tolerable. I understand and sympathize with folks who, especially in these days of mass layoff announcements every week (or more). Sometimes the job you  want is whatever job you can get. But… Even when you are panic-applying to every single job that fits the bill, I’d still like to suggest you take a moment and reflect on the  type of company you’d LIKE to work at. What kind of place would allow you to thrive and grow? That question, in and of itself, is often not enough to help lead you to an answer. This takes me back to the idea from last week’s post. Think about the type of company you would enjoy. One example I mention often is Patagonia. Yes, they make and sell clothing. But what people often comment on is the company’s commitment to teamwork,  balance, and health among its employees. culture How about the around the company? One example is the NFL. Another is Taylor Swift. (it’s ironic that, as I write this, those two  entities have never been more closely linked than they are because of  Tay’s relationship with Travis Kelce). In both cases you, yourself, may  not be all that interested in football (or Taylor Swift songs. But  honestly, what’s wrong with you?!?) But the chance to enable those fans (and superfans) to be part of such a powerful community might be exciting for you. community There’s also the company’s “ ” – it’s mission – that’s worth considering. The example I use (and I’ve ) is Crayola. My personal version of their is: That’s a mission I would love to be part of. calling written about this before mission statement “We provide the tools for humans of all ages to realize their most creative selves. If that means creating markers that work on windows, we’ll make them. If it requires foaming bathtub soap, we’re here for it. Oh, and we also make little sticks of colored wax.” And of course, there’s the (i.e. product) itself. When I bring up this point, everyone immediately mentions . And they’re not wrong. Those products are beloved by millions. But I also think of  Pixar. I’d be willing to sweep floors if it meant I could be that close  to the people creating those stories, and lots of folks I talk to agree. creation Apple To be clear, I’m not suggesting everyone apply to Patagonia, the NFL, etc. I’m saying you should take a moment and think  about those companies, products, brands, and communities that engage and  excite you. The ones that you have a natural affinity for if not a  loyalty to. literally I also want to state that often, this is a case of “never meet your heroes.” I know more than one person who has pursued a job at their  so-called “dream company”, only to get into the interview process and  discover an ugly underbelly to the entire organization. While that’s certainly disappointing, it’s also OK. Not every company is perfect, not every job is for every person, and sometimes you  realize you’re OK with being a consumer of a brand and not a producer.  And there are just as many cases where folks pursue a job at the company and find out it’s every bit as wonderful as they’d heard (and hoped). Which is a huge benefit if interest leads to an interview. Because in an interview, that level of interest, involvement, and passion is something that cannot be faked and also can’t be taught. You might not have all the skills on the checklist, but most hiring managers will notice (and choose) someone who expresses interest in the actual company and what they do. If you are looking for your next job, do yourself a favor and take a moment to think about your fandoms, favorites, and things that tickle your fancy. Then google their careers page, and take a chance. You never know where it might lead. Also published here.

FANDOM

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Since 1980

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FANDOM

fandom.com

51-200 employees

Since 1980

COMPANY RANKING

FANDOM

EVERGREEN INDEX #4111

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STORIES ABOUT FANDOM

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