EngagedMD

engagedmd

1. HackerNoon: What is your company in 2–5 words? Aaron Lee: We offer AI-driven call & chat answering to SMB. 2. Why is now the time for your company to exist? Providing real time 24/7 customer engagement, lead qualification and conversion has been the biggest pain point for SMB as they don’t have the time nor the resources to do it. Traditional call answering services can only handle simple tasks like take a message and gather contact information. With advancements in technology, particularly AI and automation, Smith.ai evolved to leverage AI to answer calls and chat with human-in-the-loop for escalation, expanding services to integrate with CRMs, provide scheduling assistance, payment collection, and deliver enhanced customer support tailored for businesses of all sizes, especially SMBs. 3. What do you love about your team, and why are you the ones to solve this problem? AI is fast moving but at the current stage, we don’t believe it can handle 100% of the calls and chats as human conversation is nuanced and complicated. Humans can easily detect caller’s emotion but it’s challenging if AI only looks at the transcription, e.g. “That’s great” could be either positive or sarcastic. We believe having a group of highly trained agents + highly tuned AI based on each individual business (think about it as Voice GPT for your business) is the best way to achieve the business outcomes: converting callers to customers. My background is in software engineering, computer graphics with GPU and was the former CTO of The Home Depot which allowed me to work with SMB on a daily basis for years. Our team is unique as we have AI expertise, deep domain knowledge, as well as huge appreciation to the pain points that SMB are facing. 4. If you weren’t building your startup, what would you be doing? I am very excited about entrepreneurship, helping other startups succeed, and have been angel investing for a long time as a side hobby. I probably would be more active in early stage investments if I wasn’t building my startup. 5. At the moment, how do you measure success? What are your metrics? We track customer engagement (number inbound/outbound calls or chats) as one of the core KPIs. Another metric we track is Quality, we treat any internal/external complaint/mistake/expectation mismatch as a concern, basically anything that is not satisfactory to our team or clients would be counted as one and we have been able to maintain a 99.7% correctness for a very long time. This metric has a direct correlation to our churn which is extremely low, which drives the flywheel of great reviews https://www.trustpilot.com/review/smith.ai and more referrals. 6. In a few sentences, what do you offer to whom? Smith.ai provides AI-driven virtual receptionist services, including call and chat answering, tailored for small and medium-sized businesses (SMBs). Our offerings encompass 24/7 live virtual receptionists, AI voice assistants, outreach campaigns, and AI-powered web chat, all designed to enhance customer engagement and support. We serve a wide range of industries, including law firms, home services, marketing agencies, medical and wellness, and many more. 7. What’s most exciting about your traction to date? The most exciting thing about Smith.ai is we have answered tens of millions of calls and chats with extremely high accuracy and satisfaction (99.7%). The most important thing is we help our SMB clients grow by converting callers to customers with the latest AI technologies which is impossible if they were to implement on their own. 8. Where do you think your growth will be next year? Given the uncertainty in inflation and macroeconomics, we believe the trend of doing more with less by leveraging AI and outsourcing will remain front and center for our clients. The fact that we can drive instant satisfaction and revenue growth at a much lower cost would be a huge tailwind for our exponential growth next year. 9. Tell us about your first paying customer and revenue expectations over the next year. We started the company back in October 2015 and I am excited to say that the majority of them are still with us today and have increased their spend with us 10X. We recently launched our AI-first Voice Assistant and it’s a total game changer. One client said “whoever put this together is a bloody genius.” - this is the magical moment when the product is so good that wows our clients. We believe we will have a significant jump in revenue next year as we continue to deploy this technology to 30M SMB in the US. 10. What’s your biggest threat? Our biggest threat is really execution. The market is huge and demand is clear. We have clients asking us for new features on a daily basis and it’s up to us to push the envelope of AI with humans fast enough to meet their needs. Our assessment of the current AI capabilities is that they may struggle with nuanced and complex conversations, especially in emotional or context-heavy interactions. We believe our hybrid human-AI approach is the best in order to bridge the gap. For appointment booking or sales conversion, we believe human touch offers the best business outcome. This startup founder interview template is based on HackerNoon Founder & CEO David Smooke’s ten questions for startup founders. Would you like to take a stab at answering some of these questions? The link for the template is HERE. 1. HackerNoon : What is your company in 2–5 words? HackerNoon Aaron Lee : We offer AI-driven call & chat answering to SMB. Aaron Lee Aaron Lee 2. Why is now the time for your company to exist? Providing real time 24/7 customer engagement, lead qualification and conversion has been the biggest pain point for SMB as they don’t have the time nor the resources to do it. Traditional call answering services can only handle simple tasks like take a message and gather contact information. With advancements in technology, particularly AI and automation, Smith.ai evolved to leverage AI to answer calls and chat with human-in-the-loop for escalation, expanding services to integrate with CRMs, provide scheduling assistance, payment collection, and deliver enhanced customer support tailored for businesses of all sizes, especially SMBs. Smith.ai 3. What do you love about your team, and why are you the ones to solve this problem? AI is fast moving but at the current stage, we don’t believe it can handle 100% of the calls and chats as human conversation is nuanced and complicated. Humans can easily detect caller’s emotion but it’s challenging if AI only looks at the transcription, e.g. “That’s great” could be either positive or sarcastic. We believe having a group of highly trained agents + highly tuned AI based on each individual business (think about it as Voice GPT for your business) is the best way to achieve the business outcomes: converting callers to customers. My background is in software engineering, computer graphics with GPU and was the former CTO of The Home Depot which allowed me to work with SMB on a daily basis for years. Our team is unique as we have AI expertise, deep domain knowledge, as well as huge appreciation to the pain points that SMB are facing. 4. If you weren’t building your startup, what would you be doing? I am very excited about entrepreneurship, helping other startups succeed, and have been angel investing for a long time as a side hobby. I probably would be more active in early stage investments if I wasn’t building my startup. 5. At the moment, how do you measure success? What are your metrics? We track customer engagement (number inbound/outbound calls or chats) as one of the core KPIs. Another metric we track is Quality, we treat any internal/external complaint/mistake/expectation mismatch as a concern, basically anything that is not satisfactory to our team or clients would be counted as one and we have been able to maintain a 99.7% correctness for a very long time. This metric has a direct correlation to our churn which is extremely low, which drives the flywheel of great reviews https://www.trustpilot.com/review/smith.ai and more referrals. https://www.trustpilot.com/review/smith.ai https://www.trustpilot.com/review/smith.ai 6. In a few sentences, what do you offer to whom? Smith.ai provides AI-driven virtual receptionist services, including call and chat answering, tailored for small and medium-sized businesses (SMBs). Our offerings encompass 24/7 live virtual receptionists, AI voice assistants, outreach campaigns, and AI-powered web chat, all designed to enhance customer engagement and support. We serve a wide range of industries, including law firms, home services, marketing agencies, medical and wellness, and many more. 7. What’s most exciting about your traction to date? The most exciting thing about Smith.ai is we have answered tens of millions of calls and chats with extremely high accuracy and satisfaction (99.7%). The most important thing is we help our SMB clients grow by converting callers to customers with the latest AI technologies which is impossible if they were to implement on their own. 8. Where do you think your growth will be next year? Given the uncertainty in inflation and macroeconomics, we believe the trend of doing more with less by leveraging AI and outsourcing will remain front and center for our clients. The fact that we can drive instant satisfaction and revenue growth at a much lower cost would be a huge tailwind for our exponential growth next year. 9. Tell us about your first paying customer and revenue expectations over the next year. We started the company back in October 2015 and I am excited to say that the majority of them are still with us today and have increased their spend with us 10X. We recently launched our AI-first Voice Assistant and it’s a total game changer. One client said “whoever put this together is a bloody genius.” - this is the magical moment when the product is so good that wows our clients. We believe we will have a significant jump in revenue next year as we continue to deploy this technology to 30M SMB in the US. 10. What’s your biggest threat? Our biggest threat is really execution. The market is huge and demand is clear. We have clients asking us for new features on a daily basis and it’s up to us to push the envelope of AI with humans fast enough to meet their needs. Our assessment of the current AI capabilities is that they may struggle with nuanced and complex conversations, especially in emotional or context-heavy interactions. We believe our hybrid human-AI approach is the best in order to bridge the gap. For appointment booking or sales conversion, we believe human touch offers the best business outcome. This startup founder interview template is based on HackerNoon Founder & CEO David Smooke’s ten questions for startup founders. This startup founder interview template is based on HackerNoon Founder & CEO David Smooke ’s ten questions for startup founders . HackerNoon Founder & CEO David Smooke ten questions for startup founders Would you like to take a stab at answering some of these questions? The link for the template is HERE. Would you like to take a stab at answering some of these questions? The link for the template is HERE. The link for the template is HERE.

Blending AI and Human Expertise: How Smith.ai CEO/Founder is Revolutionizing SMB Customer Engagement

Blockchain games have hit the headlines for rewarding players with cryptocurrency based on their performance and the level of effort they put into playing games. It’s an emerging niche within the crypto industry that undoubtedly has huge potential, but it’s also one that has struggled to gain popularity with traditional gamers. Many play-to-earn games struggle to effectively engage their communities, which lowers the value of the incentives they offer. One of the main reasons for this lack of engagement is the “grind-like” experience of many blockchain games, which feel more like a chore than an enjoyable hobby. Games are meant to be entertaining, but when players have to grind through repeated battles or challenges, it can quickly become a source of frustration, causing a loss of interest. Another problem is the unsustainable economic models found in many blockchain games. The issue is one of tokenomics. Games developers are generally experts in creating games, but they’re not always so hot in terms of designing an economy. For a game’s crypto rewards to accrue value, they need to provide utility for their in-game tokens to establish demand. This means building a crypto payments infrastructure that can support a vibrant economy, enabling players to spend their rewards and recycle value throughout the game. But without user engagement, it’s almost impossible to create this kind of flourishing economy, and this is an area where many games fall short. Because the games are less entertaining and more about grinding, there’s little excitement within the game’s community. How to engage gaming audiences? The challenge for blockchain game developers then is to create an entertaining game complete with rewarding experiences that are accessible to every player. In doing so, this can help to foster a more lively community that’s much more engaged, with vibrant forums and social media discussions and multiple ways to put the rewards they earn into practice. Doing this requires developers to think outside of the box about the ways they can grab and then keep the attention of players. Some ideas include making games more equitable and inclusive, perhaps by distributing rewards based on the player’s skills and achievements, as opposed to the time they invest in the game. This can ensure that the best players are rewarded for striving to up their game. In doing this, developers can foster discussions among the community, rewarding the best players for sharing hints and tips with others to improve their performance. To further stimulate attention and brand loyalty, blockchain games can tap into external platforms such as Azarus, the live streaming platform for video games. The best players can livestream their gameplay via Azarus and interact with their audiences during gameplay to create more excitement. The great thing about Azarus is that it rewards players for sharing their gameplay experiences, meaning players gain additional incentives. Players also have a way to use their rewards on Azarus. The company recently announced support for crypto payments in the Azarus store, enabling players to spend both their AZA rewards and their in-game rewards on items such as Netflix gift cards and new video game titles such as Homeworld 3 and Hellblade 2. To further encourage a vibrant in-game economy, developers need to look at incorporating GameFi elements into their games. A good example of this is Eldarune, an immersive RPG game built on ChainStack that not only offers in-game rewards, but also tons of passive income earning opportunities, such as the ability to stake ELDA tokens, loan NFTs to other players, engage in yield farming, provide liquidity and more. Eldarune has created an extensive crypto payments infrastructure to support these GameFi activities. By providing these kinds of opportunities, developers will generate interest that expands beyond the actual gameplay to encompass all of the financial activities that make their in-game economies go round. It also serves to boost engagement and help create a more sustainable environment for growing the real-world value of their in-game assets. Engagement drives in-game economies Blockchain games have the potential to transform the gaming industry by introducing economic opportunities for gamers, effectively giving something back to their communities of players. However, building a game on the blockchain and integrating crypto payments is not a magic bullet. Developers must focus on building an engaging platform together with a sustainable economy players to engage in financial interactions. Don’t forget to like and share the story! Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. Blockchain games have hit the headlines for rewarding players with cryptocurrency based on their performance and the level of effort they put into playing games. It’s an emerging niche within the crypto industry that undoubtedly has huge potential, but it’s also one that has struggled to gain popularity with traditional gamers. Many play-to-earn games struggle to effectively engage their communities, which lowers the value of the incentives they offer. One of the main reasons for this lack of engagement is the “grind-like” experience of many blockchain games, which feel more like a chore than an enjoyable hobby. Games are meant to be entertaining, but when players have to grind through repeated battles or challenges, it can quickly become a source of frustration, causing a loss of interest. Another problem is the unsustainable economic models found in many blockchain games. The issue is one of tokenomics. Games developers are generally experts in creating games, but they’re not always so hot in terms of designing an economy. For a game’s crypto rewards to accrue value, they need to provide utility for their in-game tokens to establish demand. This means building a crypto payments infrastructure that can support a vibrant economy, enabling players to spend their rewards and recycle value throughout the game. But without user engagement, it’s almost impossible to create this kind of flourishing economy, and this is an area where many games fall short. Because the games are less entertaining and more about grinding, there’s little excitement within the game’s community. How to engage gaming audiences? The challenge for blockchain game developers then is to create an entertaining game complete with rewarding experiences that are accessible to every player. In doing so, this can help to foster a more lively community that’s much more engaged, with vibrant forums and social media discussions and multiple ways to put the rewards they earn into practice. Doing this requires developers to think outside of the box about the ways they can grab and then keep the attention of players. Some ideas include making games more equitable and inclusive, perhaps by distributing rewards based on the player’s skills and achievements, as opposed to the time they invest in the game. This can ensure that the best players are rewarded for striving to up their game. In doing this, developers can foster discussions among the community, rewarding the best players for sharing hints and tips with others to improve their performance. To further stimulate attention and brand loyalty, blockchain games can tap into external platforms such as Azarus , the live streaming platform for video games. The best players can livestream their gameplay via Azarus and interact with their audiences during gameplay to create more excitement. The great thing about Azarus is that it rewards players for sharing their gameplay experiences, meaning players gain additional incentives. Azarus Azarus Players also have a way to use their rewards on Azarus. The company recently announced support for crypto payments in the Azarus store, enabling players to spend both their AZA rewards and their in-game rewards on items such as Netflix gift cards and new video game titles such as Homeworld 3 and Hellblade 2. support for crypto payments support for crypto payments To further encourage a vibrant in-game economy, developers need to look at incorporating GameFi elements into their games. A good example of this is Eldarune , an immersive RPG game built on ChainStack that not only offers in-game rewards, but also tons of passive income earning opportunities , such as the ability to stake ELDA tokens, loan NFTs to other players, engage in yield farming, provide liquidity and more. Eldarune has created an extensive crypto payments infrastructure to support these GameFi activities. Eldarune Eldarune passive income earning opportunities passive income earning opportunities By providing these kinds of opportunities, developers will generate interest that expands beyond the actual gameplay to encompass all of the financial activities that make their in-game economies go round. It also serves to boost engagement and help create a more sustainable environment for growing the real-world value of their in-game assets. Engagement drives in-game economies Blockchain games have the potential to transform the gaming industry by introducing economic opportunities for gamers, effectively giving something back to their communities of players. However, building a game on the blockchain and integrating crypto payments is not a magic bullet. Developers must focus on building an engaging platform together with a sustainable economy players to engage in financial interactions. Don’t forget to like and share the story! Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program . HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. Vested Interest Disclosure: business blogging program business blogging program

Azarus Boosts Player Engagement Through Live Streaming

আজারস লাইভ স্ট্রিমিংয়ের মাধ্যমে প্লেয়ারের ব্যস্ততা বাড়ায়

Azarus steigert das Engagement der Spieler durch Live-Streaming

Azarus aumenta la participación de los jugadores a través de la transmisión en vivo

Azarus stimule l'engagement des joueurs grâce à la diffusion en direct

अज़ारस लाइव स्ट्रीमिंग के माध्यम से खिलाड़ियों की सहभागिता को बढ़ाता है

Azarus はライブストリーミングを通じてプレイヤーのエンゲージメントを高めます

Azarus는 라이브 스트리밍을 통해 플레이어 참여를 향상합니다.

Azarus aumenta o envolvimento dos jogadores por meio de transmissão ao vivo

Azarus повышает вовлеченность игроков посредством прямых трансляций

Azarus, Canlı Yayın Yoluyla Oyuncu Etkileşimini Artırıyor

Azarus tăng cường sự tham gia của người chơi thông qua phát trực tiếp

Azarus 通过直播提高玩家参与度

**FRANKFURT, Germany, July 2nd, 2024/Chainwire/--**Mpeppe(MPEPE)is emerging as a transformative force, poised to redefine online gambling and community engagement. By going beyond mere financial transactions, Mpeppe (MPEPE) aims to build a vibrant, creative, and globally impactful community. This ambitious project embraces the spirit of soccer and integrates decentralized finance (DeFi) elements, driving positive change and creation through strategic community planning. Mpeppe (MPEPE) in Online Gambling Meme cryptocurrencies, known for their playful branding and viral marketing, have significantly influenced the online gambling sector. Mpeppe (MPEPE) stands out in this space for several compelling reasons: Market Dynamics: The inherent volatility of Mpeppe (MPEPE) can create an engaging experience, drawing interest from those who are accustomed to the fluctuating nature of traditional gambling.
Viral Influence: Utilizing memes and internet culture, Mpeppe (MPEPE) engages audiences beyond typical cryptocurrency markets, increasing visibility and interest in online gambling platforms.
Reward Mechanisms: The Mpeppe (MPEPE) Casino offers an engaging gaming experience by utilizing $MPEPE and other cryptocurrencies for timely rewards, setting it apart from traditional online casinos. Mpeppe (MPEPE) and DeFi: A Powerful Synergy At the forefront of innovation, Mpeppe (MPEPE) is integrating DeFi protocols into its ecosystem, significantly enhancing its utility. Key features of this integration include: Yield Farming and Liquidity Mining: Mpeppe (MPEPE) allows users with the chance to earn rewards through liquidity provision and farming activities, fostering an active community and incentivizing participation.
Decentralized Governance: empowers its community with decentralized governance mechanisms. This enables members to have a say in the project's direction and development, promoting a sense of ownership and collaboration. The community-driven approach ensures that the interests of all stakeholders are considered, fostering a more inclusive and democratic environment.
Comprehensive Financial Services: Mpeppe (MPEPE) Integrating DeFi protocols allows Mpeppe (MPEPE) to offer a wide range of financial services such as lending, borrowing, trading, and yield farming without traditional intermediaries. Mpeppe (MPEPE) demonstrates the potential of DeFi to innovate within the financial sector. Building a Global Community Mpeppe (MPEPE) is a meme coin that aims to create a global community that celebrates creativity, soccer spirit, and real-world impact. It aligns its values with community interests, aiming to build a sustainable ecosystem. The project's focus on soccer resonates with a global audience, creating camaraderie and shared purpose. This unique approach distinguishes Mpeppe (MPEPE) from other meme coins. Join the Mpeppe (MPEPE) Movement As Mpeppe (MPEPE) continues to grow and innovate, it invites individuals and investors to join its movement and be part of a community that values creativity, positive change, and creation. With its unique blend of meme culture, online gambling excitement, and DeFi integration, Mpeppe (MPEPE) is set to revolutionize the future of online gambling and community engagement. About Mpeppe (MPEPE) Mpeppe (MPEPE) is a meme cryptocurrency aiming to create a global community through strategic community planning. It integrates decentralized finance protocols and soccer spirit, driving positive change and creation. Mpeppe is a visionary project that combines online gambling excitement with DeFi innovation, fostering a global community united by soccer and a commitment to positive change. For more information on the Mpeppe (MPEPE) Presale, users can visit Mpeppe (MPEPE) and join the community on Telegram | Twitter. Users can use promo code $MPEPPE to get a 15% bonus. Mpeppe (MPEPE) is the source of this content. This Press Release is for informational purposes only. The information does not constitute investment advice or an offer to invest. Contact Marketing Team Chris P Mpeppe.io team@mpeppe.io This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. **FRANKFURT, Germany, July 2nd, 2024/Chainwire/--**Mpeppe(MPEPE)is emerging as a transformative force, poised to redefine online gambling and community engagement. By going beyond mere financial transactions, Mpeppe (MPEPE) aims to build a vibrant, creative, and globally impactful community. This ambitious project embraces the spirit of soccer and integrates decentralized finance (DeFi) elements, driving positive change and creation through strategic community planning. Mpeppe (MPEPE) in Online Gambling Meme cryptocurrencies, known for their playful branding and viral marketing, have significantly influenced the online gambling sector. Mpeppe (MPEPE) stands out in this space for several compelling reasons: Mpeppe (MPEPE) Mpeppe (MPEPE) Market Dynamics: The inherent volatility of Mpeppe (MPEPE) can create an engaging experience, drawing interest from those who are accustomed to the fluctuating nature of traditional gambling. Viral Influence: Utilizing memes and internet culture, Mpeppe (MPEPE) engages audiences beyond typical cryptocurrency markets, increasing visibility and interest in online gambling platforms. Reward Mechanisms: The Mpeppe (MPEPE) Casino offers an engaging gaming experience by utilizing $MPEPE and other cryptocurrencies for timely rewards, setting it apart from traditional online casinos. Market Dynamics: The inherent volatility of Mpeppe (MPEPE) can create an engaging experience, drawing interest from those who are accustomed to the fluctuating nature of traditional gambling. Viral Influence: Utilizing memes and internet culture, Mpeppe (MPEPE) engages audiences beyond typical cryptocurrency markets, increasing visibility and interest in online gambling platforms. Mpeppe (MPEPE) Mpeppe (MPEPE) Reward Mechanisms: The Mpeppe (MPEPE) Casino offers an engaging gaming experience by utilizing $MPEPE and other cryptocurrencies for timely rewards, setting it apart from traditional online casinos. Mpeppe (MPEPE) and DeFi: A Powerful Synergy At the forefront of innovation, Mpeppe (MPEPE) is integrating DeFi protocols into its ecosystem, significantly enhancing its utility. Key features of this integration include: Yield Farming and Liquidity Mining: Mpeppe (MPEPE) allows users with the chance to earn rewards through liquidity provision and farming activities, fostering an active community and incentivizing participation. Decentralized Governance: empowers its community with decentralized governance mechanisms. This enables members to have a say in the project's direction and development, promoting a sense of ownership and collaboration. The community-driven approach ensures that the interests of all stakeholders are considered, fostering a more inclusive and democratic environment. Comprehensive Financial Services: Mpeppe (MPEPE) Integrating DeFi protocols allows Mpeppe (MPEPE) to offer a wide range of financial services such as lending, borrowing, trading, and yield farming without traditional intermediaries. Mpeppe (MPEPE) demonstrates the potential of DeFi to innovate within the financial sector. Yield Farming and Liquidity Mining: Mpeppe (MPEPE) allows users with the chance to earn rewards through liquidity provision and farming activities, fostering an active community and incentivizing participation. Mpeppe (MPEPE) Mpeppe (MPEPE) Decentralized Governance: empowers its community with decentralized governance mechanisms. This enables members to have a say in the project's direction and development, promoting a sense of ownership and collaboration. The community-driven approach ensures that the interests of all stakeholders are considered, fostering a more inclusive and democratic environment. Comprehensive Financial Services: Mpeppe (MPEPE) Integrating DeFi protocols allows Mpeppe (MPEPE) to offer a wide range of financial services such as lending, borrowing, trading, and yield farming without traditional intermediaries. Mpeppe (MPEPE) demonstrates the potential of DeFi to innovate within the financial sector. Building a Global Community Mpeppe (MPEPE) is a meme coin that aims to create a global community that celebrates creativity, soccer spirit, and real-world impact. It aligns its values with community interests, aiming to build a sustainable ecosystem. The project's focus on soccer resonates with a global audience, creating camaraderie and shared purpose. This unique approach distinguishes Mpeppe (MPEPE) from other meme coins. Join the Mpeppe (MPEPE) Movement Mpeppe (MPEPE) Mpeppe (MPEPE) As Mpeppe (MPEPE) continues to grow and innovate, it invites individuals and investors to join its movement and be part of a community that values creativity, positive change, and creation. With its unique blend of meme culture, online gambling excitement, and DeFi integration, Mpeppe (MPEPE) is set to revolutionize the future of online gambling and community engagement. About Mpeppe (MPEPE) Mpeppe (MPEPE) is a meme cryptocurrency aiming to create a global community through strategic community planning. It integrates decentralized finance protocols and soccer spirit, driving positive change and creation. Mpeppe is a visionary project that combines online gambling excitement with DeFi innovation, fostering a global community united by soccer and a commitment to positive change. Mpeppe (MPEPE) Mpeppe (MPEPE) For more information on the Mpeppe (MPEPE) Presale, users can visit Mpeppe (MPEPE) and join the community on Telegram | Twitter . Mpeppe (MPEPE) Mpeppe (MPEPE) Telegram Telegram Twitter Twitter Users can use promo code $MPEPPE to get a 15% bonus. Mpeppe (MPEPE) is the source of this content. This Press Release is for informational purposes only. The information does not constitute investment advice or an offer to invest. Contact Marketing Team Chris P Mpeppe.io team@mpeppe.io This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here . here here

Transforming Online Gambling And Community Engagement: Mpeppe (MPEPE) Unveils Strategic Innovations

**NEW YORK CITY, New York, June 25th, 2024/GamingWire/--**PlayFi, an AI-powered data network and blockchain tailored for the gaming industry, today announces the launch of the PlayFi Airdrop Platform, which is now officially live. As PlayFi gears up for the launch of its $PLAY token later in 2024, this platform will serve as the primary hub for earning points and engaging with the PlayFi community. “We’re incredibly excited to launch the PlayFi Airdrop Platform as a means to not only reward our community but also provide a comprehensive view of the revolutionary technology we’re building,” said Ben Beath, founder and CEO of PlayFi. “Our goal is to transform the way we interact with live content and streaming, and we want our community to feel this transformation firsthand.” The PlayFi Airdrop Platform offers various ways for the community to engage and earn rewards: Engagement and Rewards: Users can accumulate points by completing tasks, track their progress on a personal tally, and see their rankings on the community leaderboard. This system provides a real-time measure of involvement and influence within the PlayFi community.
Foundational Task Questing: Users complete these tasks to integrate into the PlayFi network and become eligible for the node license sale whitelist giveaway on Discord.
Daily Task Questing: Users can also earn points by sharing tweets, writing threads, or creating memes. New tasks are available daily.
Campaigns: Short-term campaigns offer users boosted points and special edition NFTs.
​​3x airdrop boost: The first 10,000 node licenses purchased will get a 3x boost on the $PLAY airdrop allocation. This boost will immediately populate in your dashboard. There is no limit on the amount of licenses that can be bought to receive this boost. For details on how to get started, visit the PlayFi Airdrop Platform, and join the PlayFi Discord to earn XP through events and interactions, unlocking new roles and tangible rewards. “We encourage everyone to dive in, engage fully, and enjoy the rewards as we grow together. We’re transforming the way you interact with live content forever—and it all starts with $PLAY,” said Beath. The PlayFi team is led by a 6x startup founder alongside builders who have impressive experience at Activision Blizzard, BumbleBear Games (developer of popular arcade game Killer Queen), Meta, BattleFly Game, and more. Follow PlayFi on X or visit PlayFi.ai to join the PlayFi Airdrop Platform and for continued updates. About PlayFi PlayFi is redefining gaming by integrating blockchain technology to enhance gameplay and community engagement. Through its cutting-edge PlayChain technology and AI-powered PlayBase network, PlayFi ensures a fast, secure, and scalable zkEVM blockchain solution, as well as optimal data processing and analysis tailored for the gaming industry. With a commitment to enhancing the gaming experience with web3, PlayFi is empowering developers, players, and studios across the globe to push the boundaries of innovation in an ever-evolving digital landscape and setting new standards in how games are played, developed, and monetized. For more information, visit playfi.ai. Contact Sr. PR Manager Leslie Termuhlen Serotonin leslie@serotonin.co This story was distributed as a release by Gamingwire under HackerNoon’s Business Blogging Program. Learn more about the program here. **NEW YORK CITY, New York, June 25th, 2024/GamingWire/--**PlayFi, an AI-powered data network and blockchain tailored for the gaming industry, today announces the launch of the PlayFi Airdrop Platform, which is now officially live. As PlayFi gears up for the launch of its $PLAY token later in 2024, this platform will serve as the primary hub for earning points and engaging with the PlayFi community. “We’re incredibly excited to launch the PlayFi Airdrop Platform as a means to not only reward our community but also provide a comprehensive view of the revolutionary technology we’re building,” said Ben Beath, founder and CEO of PlayFi. “Our goal is to transform the way we interact with live content and streaming, and we want our community to feel this transformation firsthand.” “We’re incredibly excited to launch the PlayFi Airdrop Platform as a means to not only reward our community but also provide a comprehensive view of the revolutionary technology we’re building,” said Ben Beath, founder and CEO of PlayFi. “Our goal is to transform the way we interact with live content and streaming, and we want our community to feel this transformation firsthand.” The PlayFi Airdrop Platform offers various ways for the community to engage and earn rewards: Engagement and Rewards: Users can accumulate points by completing tasks, track their progress on a personal tally, and see their rankings on the community leaderboard. This system provides a real-time measure of involvement and influence within the PlayFi community. Foundational Task Questing: Users complete these tasks to integrate into the PlayFi network and become eligible for the node license sale whitelist giveaway on Discord. Daily Task Questing: Users can also earn points by sharing tweets, writing threads, or creating memes. New tasks are available daily. Campaigns: Short-term campaigns offer users boosted points and special edition NFTs. ​​3x airdrop boost: The first 10,000 node licenses purchased will get a 3x boost on the $PLAY airdrop allocation. This boost will immediately populate in your dashboard. There is no limit on the amount of licenses that can be bought to receive this boost. Engagement and Rewards: Users can accumulate points by completing tasks, track their progress on a personal tally, and see their rankings on the community leaderboard. This system provides a real-time measure of involvement and influence within the PlayFi community. Foundational Task Questing: Users complete these tasks to integrate into the PlayFi network and become eligible for the node license sale whitelist giveaway on Discord. Daily Task Questing: Users can also earn points by sharing tweets, writing threads, or creating memes. New tasks are available daily. Campaigns: Short-term campaigns offer users boosted points and special edition NFTs. ​​3x airdrop boost: The first 10,000 node licenses purchased will get a 3x boost on the $PLAY airdrop allocation. This boost will immediately populate in your dashboard. There is no limit on the amount of licenses that can be bought to receive this boost. For details on how to get started, visit the PlayFi Airdrop Platform , and join the PlayFi Discord to earn XP through events and interactions, unlocking new roles and tangible rewards. PlayFi Airdrop Platform PlayFi Airdrop Platform PlayFi Discord PlayFi Discord “We encourage everyone to dive in, engage fully, and enjoy the rewards as we grow together. We’re transforming the way you interact with live content forever—and it all starts with $PLAY,” said Beath. “We encourage everyone to dive in, engage fully, and enjoy the rewards as we grow together. We’re transforming the way you interact with live content forever—and it all starts with $PLAY,” said Beath. The PlayFi team is led by a 6x startup founder alongside builders who have impressive experience at Activision Blizzard, BumbleBear Games (developer of popular arcade game Killer Queen), Meta, BattleFly Game, and more. Follow PlayFi on X or visit PlayFi.ai to join the PlayFi Airdrop Platform and for continued updates. PlayFi on X PlayFi on X PlayFi.ai PlayFi.ai About PlayFi PlayFi is redefining gaming by integrating blockchain technology to enhance gameplay and community engagement. Through its cutting-edge PlayChain technology and AI-powered PlayBase network, PlayFi ensures a fast, secure, and scalable zkEVM blockchain solution, as well as optimal data processing and analysis tailored for the gaming industry. With a commitment to enhancing the gaming experience with web3, PlayFi is empowering developers, players, and studios across the globe to push the boundaries of innovation in an ever-evolving digital landscape and setting new standards in how games are played, developed, and monetized. For more information, visit playfi.ai . playfi.ai playfi.ai Contact Sr. PR Manager Leslie Termuhlen Serotonin leslie@serotonin.co This story was distributed as a release by Gamingwire under HackerNoon’s Business Blogging Program. Learn more about the program here. This story was distributed as a release by Gamingwire under HackerNoon’s Business Blogging Program. Learn more about the program here . here here

PlayFi Launches The PlayFi Airdrop Platform To Enhance Community Engagement

Azarus, a specialist in interactive streaming overlays, has entered into a strategic partnership with Stream, a platform dedicated to advancing live, interactive streaming experiences. This collaboration aims to enhance the engagement between digital content creators and their audiences by integrating innovative interactive tools across various streaming networks. Azarus has been a pioneer in the field with its patented "interactive overlay" technology, which has been implemented in major streaming events such as the Assassin's Creed game releases and the Capcom Pro Tour. This technology has facilitated playable ads and distributed over $2 million in rewards to viewers. Stream plans to broaden these interactive applications beyond just Twitch, aiming to include a wider array of streaming platforms and thus diversify the potential for content creator-audience interaction. According to Alex Casassovici, CEO & Founder of Azarus, the partnership with Stream will significantly expand the potential of their original vision by leveraging Stream's open, distributed approach to build interactive content. Alan Lau, Chief Business Officer of Animoca Brands, which recently acquired a major stake in Azarus, highlighted that Azarus's technology and expertise will be instrumental in transforming the streaming landscape, offering new interaction modalities for creators and viewers. The Impact of Interactive Streaming on Digital Content Engagement This partnership signals a pivotal shift in how digital content might evolve, moving from passive consumption to active interaction. Interactive overlays by Azarus have already demonstrated significant potential in engaging audiences more deeply by involving them directly in content through games and rewards. Stream's expansion strategy could potentially create a more integrated ecosystem where interactive elements become a standard part of streaming experiences, rather than exceptions. The move also reflects a broader trend in digital entertainment towards gamification and interactive engagement. As platforms seek to hold viewer attention in an increasingly competitive space, the integration of these technologies offers a way to significantly enhance viewer loyalty and satisfaction. This could be particularly transformative for sectors like esports and gaming, where engagement levels directly correlate with revenue streams from advertising and sponsor activation. Future Implications and Concluding Thoughts The strategic alliance between Azarus and Stream is poised to set a new benchmark in the streaming industry. By facilitating more dynamic interactions between streamers and their audiences, they are paving the way for a future where digital experiences are not just consumed, but actively participated in. This could lead to a deeper, more meaningful connection between content creators and their communities, fostering a richer digital culture. As these technologies continue to evolve, the key challenge will be ensuring these interactive experiences are accessible and enjoyable for a broad spectrum of audiences without becoming intrusive or diminishing the quality of the content itself. If successful, Azarus and Stream could lead a major shift in the online entertainment landscape, making interactive digital content the new norm rather than a novel feature. Don’t forget to like and share the story! Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. Azarus , a specialist in interactive streaming overlays, has entered into a strategic partnership with Stream, a platform dedicated to advancing live, interactive streaming experiences. This collaboration aims to enhance the engagement between digital content creators and their audiences by integrating innovative interactive tools across various streaming networks. Azarus Azarus has been a pioneer in the field with its patented "interactive overlay" technology, which has been implemented in major streaming events such as the Assassin's Creed game releases and the Capcom Pro Tour. This technology has facilitated playable ads and distributed over $2 million in rewards to viewers. Stream plans to broaden these interactive applications beyond just Twitch, aiming to include a wider array of streaming platforms and thus diversify the potential for content creator-audience interaction. According to Alex Casassovici, CEO & Founder of Azarus, the partnership with Stream will significantly expand the potential of their original vision by leveraging Stream's open, distributed approach to build interactive content. Alan Lau, Chief Business Officer of Animoca Brands, which recently acquired a major stake in Azarus, highlighted that Azarus's technology and expertise will be instrumental in transforming the streaming landscape, offering new interaction modalities for creators and viewers. The Impact of Interactive Streaming on Digital Content Engagement This partnership signals a pivotal shift in how digital content might evolve, moving from passive consumption to active interaction. Interactive overlays by Azarus have already demonstrated significant potential in engaging audiences more deeply by involving them directly in content through games and rewards. Stream's expansion strategy could potentially create a more integrated ecosystem where interactive elements become a standard part of streaming experiences, rather than exceptions. The move also reflects a broader trend in digital entertainment towards gamification and interactive engagement. As platforms seek to hold viewer attention in an increasingly competitive space, the integration of these technologies offers a way to significantly enhance viewer loyalty and satisfaction. This could be particularly transformative for sectors like esports and gaming, where engagement levels directly correlate with revenue streams from advertising and sponsor activation. Future Implications and Concluding Thoughts The strategic alliance between Azarus and Stream is poised to set a new benchmark in the streaming industry. By facilitating more dynamic interactions between streamers and their audiences, they are paving the way for a future where digital experiences are not just consumed, but actively participated in. This could lead to a deeper, more meaningful connection between content creators and their communities, fostering a richer digital culture. As these technologies continue to evolve, the key challenge will be ensuring these interactive experiences are accessible and enjoyable for a broad spectrum of audiences without becoming intrusive or diminishing the quality of the content itself. If successful, Azarus and Stream could lead a major shift in the online entertainment landscape, making interactive digital content the new norm rather than a novel feature. Don’t forget to like and share the story! Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program . HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. Vested Interest Disclosure: business blogging program business blogging program

How Azarus's Technology is Transforming Viewer Engagement on Stream

আজারসের প্রযুক্তি কীভাবে স্ট্রীমে দর্শকদের ব্যস্ততাকে রূপান্তরিত করছে৷

Wie die Technologie von Azarus das Engagement der Zuschauer im Stream verändert

Cómo la tecnología de Azarus está transformando la participación de los espectadores en la transmisión

Comment la technologie d'Azarus transforme l'engagement des téléspectateurs en streaming

अज़ारस की तकनीक स्ट्रीम पर दर्शकों की सहभागिता को कैसे बदल रही है

Azarus のテクノロジーがストリーミングでの視聴者のエンゲージメントをどのように変革しているか

Azarus의 기술이 스트림의 시청자 참여를 어떻게 변화시키고 있습니까?

Como a tecnologia da Azarus está transformando o envolvimento do espectador na transmissão

Как технология Azarus меняет взаимодействие со зрителями в стримах

Azarus'un Teknolojisi Yayında İzleyici Etkileşimini Nasıl Dönüştürüyor?

Công nghệ của Azarus đang biến đổi mức độ tương tác của người xem trên luồng như thế nào

Azarus 的技术如何改变流媒体观众的参与度

Human resources is challenging for any company, especially when retaining employees. For example, one in two US employees are open to new job opportunities. This means you need to create HR policies that help keep employees, and this is where Human Resource Management Software becomes essential. Retaining and attracting talent is where HRMS impacts the most with features that boost engagement. So, what’s the correlation between employee retention and engagement? To understand the correlation, you need to understand an employee's psyche. A Deloitte survey shows that 70% of employees feel that their employees don’t do enough to reduce burnout. One way to reduce burnout is by engaging employees in different activities. Using gamification, you can engage employees and offer recognition to boost a sense of belonging. HRMS can help you improve the engagement of employees with data-driven insights. This article will focus on how HRMS helps improve HR operations and employee engagement. But first, you need to understand the engagement aspect of an employee at its core. What is Employee Engagement? Employee engagement measures the level at which employees are committed, passionate, and involved with an organization's vision. However, it’s not just about an employee's connection with an organization's vision. According to the leading author and business thinker Dorie Clark, there are four significant aspects of employee engagement, A company culture that fosters recognition
Policies that make employees feel heard
Creating an environment where employees feel valued
Encouraging employees along their career paths Source Maintaining all four aspects of employee engagement with effective tracking and feedback can make it easier. This is where you can leverage HRMS to track employee productivity and effectively get engagement-level data. However, HRMS benefits go beyond engaging employees and improving their productivity. Here are some of the benefits you can expect from implementing HRMS. HRMS Benefits You Can Expect For Employee Engagement Here are some HRMS benefits, including tracing employee dissatisfaction, among others. #1. Improving Transparency Opaque organizations always need help with employee retention and lower productivity. Your employees will be in the dark if you don’t convey organizational goals, vision, and HR policies. This can make employees unaware of what they need to achieve and grow within your organization. One of the benefits of HRMS is the ease of conveying critical organizational goals and objectives. HRMS improves transparency, allowing employees to access HR policies and resolve queries. Another significant benefit of HRMS is streamlined employee engagement. #2. Streamlined Employee Engagement Employee engagement activities include team bonding events, training, and professional and personal development. HRMS helps streamline all of these activities. It allows organizations to Host virtual games to encourage teamwork
Plan and execute competitions for engagement
Provide rewards and recognition through performance analysis
Conduct employee pulse surveys
Foster data-driven decision-making among employees #3. Employee Evaluation Automation One of the significant HRMS impacts is the automation of the employee evaluation process. Employee performance is one of the most important aspects of HR optimizations. According to a survey, 57% of HR professionals believe employee performance management to be of the utmost importance. Source HRMS helps in automating performance evaluation through custom report generation. Right from productive time tracking to task competition rates, you can generate reports on specific metrics defined for your organization. #4. Documentation Efficiency HRMS helps automate not just performance evaluation but also documentation. Analyzing performance and productivity and offering recognition requires data. With automated documentation of all the evaluation reports, you can access data anytime for better decision-making. HRMS also provides data visualizations through customized dashboards, improving visibility. #5. Improved Training and Development HRMS allows customization of employee training and development. Through in-depth analysis and deeper insights into employee’s capabilities, HRMS helps identify critical gaps. You can fill these skill gaps by customizing the training modules, ensuring HR optimizations. The best part is that HRMS also allows the development of customized training modules in the software itself. Now that you know the benefits of HRMS, it’s time to understand the implementation. How to Improve Employee Engagement With HRMSw Here is a three-step plan to implement HRMS and improve employee engagement. Step 1- Understand the Co-relation! First, understand the correlation between engagement and productivity! Before you begin with HRMS implementation, understand how engagement impacts productivity. If an employee is not engaged, productivity will have a negative impact. According to a report, 17% of engaged employees are highly productive. Once you understand the co-relation, define specific engagement and productivity objectives. This will help you customize the HRMS according to particular goals. Step 2- Choose the Right HRMS. You can choose an off-the-shelf HRMS or build bespoke software aligned with your engagement goals. However, off-the-shelf software does not offer specific customizations, so selecting a custom-made HRMS makes more sense. Make sure you consider all the HR optimization requirements before finalizing the software. Step 3- Implement HRMS Within the Organization Implement HRMS modules for improved employee engagement. Make sure you have employee onboarding for HRMS designed well. Train your employees to use the HRMS effectively and track their performance, perks, benefits, and access to HR policies. You can automate key engagement activities, planning, and productivity tracking with HRMS. Further, use employee performance, engagement activities, and productivity data to fine-tune HR policies. Final Thoughts Employee retention is becoming increasingly challenging with lower engagement rates. HRMS can help you improve both engagement rates and retention. This is also beneficial for the overall productivity of your organization. HRMS benefits include streamlining and automation of key engagement tasks. It also allows employee performance evaluation and in-depth data on their behavior. Another significant HRMS impact is on the upskilling and development of employees. HRMS also allows organizations to ensure proper recognition of employees through customized data reports. However, the right software implementation becomes crucial to reap benefits and improve employee engagement. Human resources is challenging for any company, especially when retaining employees. For example, one in two US employees are open to new job opportunities. This means you need to create HR policies that help keep employees, and this is where Human Resource Management Software becomes essential. one in two US employees one in two US employees Retaining and attracting talent is where HRMS impacts the most with features that boost engagement. So, what’s the correlation between employee retention and engagement? To understand the correlation, you need to understand an employee's psyche. A Deloitte survey shows that 70% of employees feel that their employees don’t do enough to reduce burnout. One way to reduce burnout is by engaging employees in different activities. Using gamification, you can engage employees and offer recognition to boost a sense of belonging. Deloitte survey Deloitte survey HRMS can help you improve the engagement of employees with data-driven insights. This article will focus on how HRMS helps improve HR operations and employee engagement. But first, you need to understand the engagement aspect of an employee at its core. What is Employee Engagement? What is Employee Engagement? Employee engagement measures the level at which employees are committed, passionate, and involved with an organization's vision. However, it’s not just about an employee's connection with an organization's vision. According to the leading author and business thinker Dorie Clark , there are four significant aspects of employee engagement, Dorie Clark Dorie Clark A company culture that fosters recognition Policies that make employees feel heard Creating an environment where employees feel valued Encouraging employees along their career paths A company culture that fosters recognition Policies that make employees feel heard Creating an environment where employees feel valued Encouraging employees along their career paths Source Source Source Maintaining all four aspects of employee engagement with effective tracking and feedback can make it easier. This is where you can leverage HRMS to track employee productivity and effectively get engagement-level data. However, HRMS benefits go beyond engaging employees and improving their productivity. Here are some of the benefits you can expect from implementing HRMS. HRMS Benefits You Can Expect For Employee Engagement Here are some HRMS benefits, including tracing employee dissatisfaction, among others. #1. Improving Transparency Opaque organizations always need help with employee retention and lower productivity. Your employees will be in the dark if you don’t convey organizational goals, vision, and HR policies. This can make employees unaware of what they need to achieve and grow within your organization. One of the benefits of HRMS is the ease of conveying critical organizational goals and objectives. HRMS improves transparency, allowing employees to access HR policies and resolve queries. Another significant benefit of HRMS is streamlined employee engagement. #2. Streamlined Employee Engagement Employee engagement activities include team bonding events, training, and professional and personal development. HRMS helps streamline all of these activities. It allows organizations to Host virtual games to encourage teamwork Plan and execute competitions for engagement Provide rewards and recognition through performance analysis Conduct employee pulse surveys Foster data-driven decision-making among employees Host virtual games to encourage teamwork Plan and execute competitions for engagement Provide rewards and recognition through performance analysis Conduct employee pulse surveys Foster data-driven decision-making among employees #3. Employee Evaluation Automation One of the significant HRMS impacts is the automation of the employee evaluation process. Employee performance is one of the most important aspects of HR optimizations. According to a survey , 57% of HR professionals believe employee performance management to be of the utmost importance. survey survey Source Source Source HRMS helps in automating performance evaluation through custom report generation. Right from productive time tracking to task competition rates, you can generate reports on specific metrics defined for your organization. #4. Documentation Efficiency HRMS helps automate not just performance evaluation but also documentation. Analyzing performance and productivity and offering recognition requires data. With automated documentation of all the evaluation reports, you can access data anytime for better decision-making. HRMS also provides data visualizations through customized dashboards, improving visibility. #5. Improved Training and Development HRMS allows customization of employee training and development. Through in-depth analysis and deeper insights into employee’s capabilities, HRMS helps identify critical gaps. You can fill these skill gaps by customizing the training modules, ensuring HR optimizations. The best part is that HRMS also allows the development of customized training modules in the software itself. Now that you know the benefits of HRMS, it’s time to understand the implementation. How to Improve Employee Engagement With HRMSw Here is a three-step plan to implement HRMS and improve employee engagement. Step 1- Understand the Co-relation! First, understand the correlation between engagement and productivity! Before you begin with HRMS implementation, understand how engagement impacts productivity. If an employee is not engaged, productivity will have a negative impact. According to a report , 17% of engaged employees are highly productive. report report Once you understand the co-relation, define specific engagement and productivity objectives. This will help you customize the HRMS according to particular goals. Step 2- Choose the Right HRMS. You can choose an off-the-shelf HRMS or build bespoke software aligned with your engagement goals. However, off-the-shelf software does not offer specific customizations, so selecting a custom-made HRMS makes more sense. Make sure you consider all the HR optimization requirements before finalizing the software. Step 3- Implement HRMS Within the Organization Implement HRMS modules for improved employee engagement. Make sure you have employee onboarding for HRMS designed well. Train your employees to use the HRMS effectively and track their performance, perks, benefits, and access to HR policies. You can automate key engagement activities, planning, and productivity tracking with HRMS. Further, use employee performance, engagement activities, and productivity data to fine-tune HR policies. Final Thoughts Employee retention is becoming increasingly challenging with lower engagement rates. HRMS can help you improve both engagement rates and retention. This is also beneficial for the overall productivity of your organization. HRMS benefits include streamlining and automation of key engagement tasks. It also allows employee performance evaluation and in-depth data on their behavior. Another significant HRMS impact is on the upskilling and development of employees. HRMS also allows organizations to ensure proper recognition of employees through customized data reports. However, the right software implementation becomes crucial to reap benefits and improve employee engagement.

HRMS' Impact on Employee Engagement and Productivity

PMF stands for Product-Market Fit, which refers to the degree of alignment between a product and market demand. Specifically, PMF is achieved when a product meets market needs and gains user acceptance. Typically, when a product successfully fulfills market demand and users provide positive feedback and experiences, it can be said to have achieved PMF. This means that the product's features, characteristics, and value align closely with user needs and expectations, and users are willing to purchase and continue using the product. The first step in achieving PMF is identifying market demand. While finding a market with high demand may not be overly challenging — for instance, the DeFi sector is currently popular due to widespread trading needs — launching a DeFi project does not guarantee immediate PMF. Challenges arise in effectively selling your project/product to the market. Successfully achieving PMF goes beyond identifying market demand. As mentioned earlier, the DeFi sector is highly competitive, with numerous projects emerging daily. If your product is one among many DeFi projects, what can you do to stand out? How can you ensure that users choose your product over others? This requires effective packaging of your product. How to Package a Product Product Concept Standing out among numerous projects first requires clear product positioning. Product positioning is a crucial concept in marketing. It defines the impression and position of a product or brand in the minds of consumers, helping businesses find the unique selling points of the product and convey them to the target market. Determining the product's positioning can be encapsulated in a slogan or a statement. Whatever the form, the content should be concise, clearly conveying the product's uniqueness and core value, allowing users to remember and understand your product at a glance. Sometimes, having a clear product positioning in the market is more important than having more comprehensive features, a richer ecosystem, or faster feature updates. For instance, Uniswap is always the first DEX mentioned in discussions about decentralized exchanges. Despite supporting fewer chains compared to other competitors in the same sector and releasing only one update per year, Uniswap still holds 47% of the DEX trading market share. Apart from the first-mover advantage, Uniswap's strong positioning as a trading platform has been crucial. In addition to considering product positioning, you can enrich product packaging by highlighting aspects such as team members, VC support, and the roadmap. The team behind the product and its supporters are essential packaging factors. Having a strong, experienced team, along with support from reputable investors, can increase user trust and favorability toward the product. Moreover, a clear and concise roadmap is vital for demonstrating the product's future development direction and plans to users. Once you've established the product positioning, it's essential to package the product from two aspects: data and assets. For projects that have already issued tokens, data and assets complement each other. Improving product data means more users expect from the project, leading to an increase in asset holders and transactions, resulting in data growth, and forming a virtuous cycle. For projects that haven't issued tokens, packaging the product involves selling the future by outlining what's to come, thereby raising user expectations. In Web3, user expectations come from and are reflected in data. Product Data Collecting user feedback and improving product experience at the product level increases users' willingness to use the product, leading to data growth. But what about methods from an operational standpoint? Joint Campaigns Collaborating with businesses or brands in related industries to hold joint campaigns can attract more target users' attention and participation through cross-industry cooperation. Joint campaigns are common means to enhance product data and awareness in both Web2 and Web3: In Web2, joint campaigns are ubiquitous: In the fashion industry: Collaborations between Nike and Jacquemus, Gucci and The North Face, LV and Yayoi Kusama, and UNIQLO's collaborations with various well-known IPs. In the tea beverage sector: A plethora of joint campaigns were launched by various milk tea or coffee brands in 2023, each featuring limited edition beverages in collaboration with popular IPs, with a new one appearing every three days on average. The proliferation of joint campaigns across major brands and different sectors underscores the fact that collaborations between brands can boost sales. Joint campaigns can help promote your product. Although industries may differ, the survival principles of products exhibit a certain consistency. The experiences gleaned from Web2 products based on quantity and duration of time can similarly apply to Web3. Is there data that can concretely demonstrate the effectiveness of joint campaigns? We can refer to the data of Rhino.fi at different periods: This table references Rhino.fi's SNS engagement data during normal periods and during campaign launches, along with corresponding participation numbers, to give a rough understanding of the sales audience a successful joint campaign can help a project reach. Community Building Currently, some projects operate at the community level, creating groups on platforms like Telegram and Discord to facilitate member interactions, which can be considered community building. However, community building can be more immersive. A community is not just a place for users to exchange opinions but also serves as a bridge between users and the project, facilitating user experience within the project's ecosystem. Successful projects rely heavily on community support. Regarding how to build a community, the challenges faced at different stages may vary. I won't delve into them here, but you can refer to the following articles: Web3 Community Growth Strategies: How to Build a Successful Community Building a Successful Web3 Community: Healthy Growth As mentioned earlier, data and assets are complementary. So how can projects leverage assets to get closer to PMF? Assets For projects that have issued tokens, activities can not only boost product data but also promote transactions and increase asset liquidity through user behavior. For example, including trading tasks directly in activities can achieve this. This approach is common in both centralized and decentralized exchanges (CEX and DEX), such as the trading competitions often launched by exchanges after listing new tokens. For projects that haven't issued tokens yet, users often have expectations for Token Generation Events (TGE). But is there an alternative before TGE that can temporarily replace the role of assets? Points. With Blast breaking through the L2 landscape through the point system, more and more projects are adopting it: StakeStone and Scroll jointly launched cross-chain point activities where users can query accumulated points through the Scroll point system. Entangle introduced a point program to incentivize users to stake NGL tokens. Bitget Wallet completed the issuance and verification of platform token BWB points, with an exchange ratio of 4.1 BWB Points: 1 BWB. With the increasing demand for points, there are even projects speculating on the points market, supporting users to trade points of projects before TGE. With the points trading market fully established, are there tools that support the rapid setup of point systems? Growth platforms offer comprehensive solutions. For example, Bitget Wallet has launched its own community on TaskOn, introducing the project's point system. Creating anticipation among users for a project is crucial, as anticipation leads to action, ultimately achieving PMF. Joint campaigns, community building, and point systems are all powerful tools for enhancing product data and asset liquidity, thereby increasing user anticipation. PMF stands for Product-Market Fit , which refers to the degree of alignment between a product and market demand. Specifically, PMF is achieved when a product meets market needs and gains user acceptance. Typically, when a product successfully fulfills market demand and users provide positive feedback and experiences, it can be said to have achieved PMF. Product-Market Fit This means that the product's features, characteristics, and value align closely with user needs and expectations, and users are willing to purchase and continue using the product. The first step in achieving PMF is identifying market demand. While finding a market with high demand may not be overly challenging — for instance, the DeFi sector is currently popular due to widespread trading needs — launching a DeFi project does not guarantee immediate PMF. Challenges arise in effectively selling your project/product to the market. Successfully achieving PMF goes beyond identifying market demand . As mentioned earlier, the DeFi sector is highly competitive, with numerous projects emerging daily. If your product is one among many DeFi projects, what can you do to stand out? How can you ensure that users choose your product over others? Successfully achieving PMF goes beyond identifying market demand How can you ensure that users choose your product over others? This requires effective packaging of your product . effective packaging of your product How to Package a Product How to Package a Product Product Concept Product Concept Standing out among numerous projects first requires clear product positioning. Product positioning is a crucial concept in marketing. It defines the impression and position of a product or brand in the minds of consumers, helping businesses find the unique selling points of the product and convey them to the target market. Determining the product's positioning can be encapsulated in a slogan or a statement. Whatever the form, the content should be concise, clearly conveying the product's uniqueness and core value, allowing users to remember and understand your product at a glance. Sometimes, having a clear product positioning in the market is more important than having more comprehensive features, a richer ecosystem, or faster feature updates. For instance, Uniswap is always the first DEX mentioned in discussions about decentralized exchanges. Despite supporting fewer chains compared to other competitors in the same sector and releasing only one update per year, Uniswap still holds 47% of the DEX trading market share. Apart from the first-mover advantage, Uniswap's strong positioning as a trading platform has been crucial. In addition to considering product positioning, you can enrich product packaging by highlighting aspects such as team members, VC support, and the roadmap. The team behind the product and its supporters are essential packaging factors. Having a strong, experienced team, along with support from reputable investors, can increase user trust and favorability toward the product. Moreover, a clear and concise roadmap is vital for demonstrating the product's future development direction and plans to users. Once you've established the product positioning, it's essential to package the product from two aspects: data and assets. For projects that have already issued tokens, data and assets complement each other. Improving product data means more users expect from the project, leading to an increase in asset holders and transactions, resulting in data growth, and forming a virtuous cycle. For projects that haven't issued tokens, packaging the product involves selling the future by outlining what's to come, thereby raising user expectations. In Web3, user expectations come from and are reflected in data. Product Data Product Data Collecting user feedback and improving product experience at the product level increases users' willingness to use the product, leading to data growth. But what about methods from an operational standpoint? what about methods from an operational standpoint? Joint Campaigns Joint Campaigns Collaborating with businesses or brands in related industries to hold joint campaigns can attract more target users' attention and participation through cross-industry cooperation. Joint campaigns are common means to enhance product data and awareness in both Web2 and Web3: In Web2, joint campaigns are ubiquitous: In the fashion industry: Collaborations between Nike and Jacquemus, Gucci and The North Face, LV and Yayoi Kusama, and UNIQLO's collaborations with various well-known IPs. In the fashion industry: Collaborations between Nike and Jacquemus, Gucci and The North Face, LV and Yayoi Kusama, and UNIQLO's collaborations with various well-known IPs. In the tea beverage sector: A plethora of joint campaigns were launched by various milk tea or coffee brands in 2023, each featuring limited edition beverages in collaboration with popular IPs, with a new one appearing every three days on average. In the tea beverage sector: A plethora of joint campaigns were launched by various milk tea or coffee brands in 2023, each featuring limited edition beverages in collaboration with popular IPs, with a new one appearing every three days on average. In the tea beverage sector: A plethora of joint campaigns were launched by various milk tea or coffee brands in 2023, each featuring limited edition beverages in collaboration with popular IPs, with a new one appearing every three days on average. The proliferation of joint campaigns across major brands and different sectors underscores the fact that collaborations between brands can boost sales. Joint campaigns can help promote your product. Although industries may differ, the survival principles of products exhibit a certain consistency. The experiences gleaned from Web2 products based on quantity and duration of time can similarly apply to Web3. Is there data that can concretely demonstrate the effectiveness of joint campaigns? Is there data that can concretely demonstrate the effectiveness of joint campaigns? We can refer to the data of Rhino.fi at different periods: This table references Rhino.fi's SNS engagement data during normal periods and during campaign launches, along with corresponding participation numbers, to give a rough understanding of the sales audience a successful joint campaign can help a project reach. Community Building Community Building Currently, some projects operate at the community level, creating groups on platforms like Telegram and Discord to facilitate member interactions, which can be considered community building. However, community building can be more immersive. A community is not just a place for users to exchange opinions but also serves as a bridge between users and the project, facilitating user experience within the project's ecosystem. Successful projects rely heavily on community support. Regarding how to build a community, the challenges faced at different stages may vary. I won't delve into them here, but you can refer to the following articles: Web3 Community Growth Strategies: How to Build a Successful Community Web3 Community Growth Strategies: How to Build a Successful Community Web3 Community Growth Strategies: How to Build a Successful Community Web3 Community Growth Strategies: How to Build a Successful Community Building a Successful Web3 Community: Healthy Growth Building a Successful Web3 Community: Healthy Growth Building a Successful Web3 Community: Healthy Growth Building a Successful Web3 Community: Healthy Growth As mentioned earlier, data and assets are complementary. So how can projects leverage assets to get closer to PMF? Assets Assets For projects that have issued tokens, activities can not only boost product data but also promote transactions and increase asset liquidity through user behavior. For example, including trading tasks directly in activities can achieve this. This approach is common in both centralized and decentralized exchanges (CEX and DEX), such as the trading competitions often launched by exchanges after listing new tokens. For projects that haven't issued tokens yet, users often have expectations for Token Generation Events (TGE). But is there an alternative before TGE that can temporarily replace the role of assets? Points. Points. With Blast breaking through the L2 landscape through the point system, more and more projects are adopting it: StakeStone and Scroll jointly launched cross-chain point activities where users can query accumulated points through the Scroll point system. StakeStone and Scroll jointly launched cross-chain point activities where users can query accumulated points through the Scroll point system. Entangle introduced a point program to incentivize users to stake NGL tokens. Entangle introduced a point program to incentivize users to stake NGL tokens. Bitget Wallet completed the issuance and verification of platform token BWB points, with an exchange ratio of 4.1 BWB Points: 1 BWB. Bitget Wallet completed the issuance and verification of platform token BWB points, with an exchange ratio of 4.1 BWB Points: 1 BWB. Bitget Wallet completed the issuance and verification of platform token BWB points, with an exchange ratio of 4.1 BWB Points: 1 BWB. With the increasing demand for points, there are even projects speculating on the points market, supporting users to trade points of projects before TGE. With the points trading market fully established, are there tools that support the rapid setup of point systems? Growth platforms offer comprehensive solutions. For example, Bitget Wallet has launched its own community on TaskOn, introducing the project's point system. Creating anticipation among users for a project is crucial, as anticipation leads to action, ultimately achieving PMF. Joint campaigns, community building, and point systems are all powerful tools for enhancing product data and asset liquidity, thereby increasing user anticipation.

Web3 Project Engagements: Is Your Project Still Far Away From Achieving PMF?

Exploring Web3's Role in Advertising and Viewer Engagement

If you're in sales, HR, or customer support, you know the struggle to keep users engaged is real. Businesses are always trying to keep their users interested. But here's the thing: most of the time, the content just isn't engaging enough. Busy folks often ignore traditional strategies of user engagement, such as email campaigns. Think about how many marketing emails go unread in your inbox. So, how do you keep users engaged in the face of these challenges? That's where smart how-to videos come in. They use AI and interactive features to make learning more engaging and redefine the user experience. Did you know that according to a YouTube study done by Ipsos in 2017, when it comes to learning about new products, YouTube users are 3x more likely to prefer watching a video than reading the product’s instructions? That's how powerful videos can be for user engagement. Now, let's talk about what user engagement really means. What is User Engagement? User engagement is key for any digital project. It shows how much customers interact with a product, service, or content. It's about getting people involved, getting their feedback, and building their loyalty. Think of user engagement as the heartbeat of your business's success. It directly affects important things like the number of users, customer retention, satisfaction, and conversion rates. Engaged users aren't just customers. They're your brand's biggest fans. They're loyal customers. They're the reason for positive word-of-mouth advertising. Increasing user engagement can boost revenue, enhance brand reputation, and give you a competitive advantage in the market. It's that important. Smart How-to Videos vs User Engagement Based on the statistics mentioned above, it is clear that video content is highly effective for engaging users. But it's more than just numbers. Videos have a unique ability to evoke emotions and engage multiple senses, creating a deeper connection with your audience. They allow you to create immersive experiences that resonate on a personal level. Smart how-to videos are leading the charge in changing how users interact with businesses. They provide clear and concise product descriptions, demos, documentation, and training videos that are easy to understand and engaging to watch. Businesses are taking advantage of smart video content to connect with their audience and foster meaningful interactions. But what makes smart video content different, and how does it affect user engagement? Let's find out! How Teams Are Using How-to Videos to Achieve Optimal User Engagement Alright, so we've talked about how vital user engagement is for businesses. But making sure you're hitting those engagement targets? It's no walk in the park. There are challenges all over the place. Let's break it down and see how different teams are using how-to videos to amp up user engagement. Sales Teams Sales teams are using how-to videos to get more people interested and increase the number of users. Here's how: Dynamic Product Demonstrations: Simple screen recordings of how a product works is a great user engagement strategy that sales teams use. Sales teams are making dynamic how-to videos to show their products or services in action. These videos help people understand what the product does and why it's useful.
Personalized Outreach: Using AI technology, sales teams can make personalized how-to videos for each potential customer. These videos address the customer's needs directly and make them feel valued. HR Departments HR departments are using how-to videos to make training easier and improve the user experience for employees. Here's how they're doing it: Interactive Onboarding: Instead of using boring manuals, HR departments are making interactive how-to videos to help new employees get started. These videos show them what to do step by step and make learning fun.
Skills Development: HR departments are making video tutorials on different topics to help employees learn new things. Employees can watch these videos at their own pace and get better at their jobs. Customer Support Teams Customer support teams are using how-to videos to help customers fix problems on their own and improve the user experience. Here's how they're doing it: DIY Videos: How-to videos show customers how to fix things themselves, so they don't have to call for help. This saves time for the support team and makes customers happy.
Personalized Support: Customer support teams are using AI to give customers personalized help. AI can recommend the right how-to videos or answer questions in real-time, making support faster and more helpful. How AI is Changing User Engagement AI-powered how-to videos are transforming the way users learn and interact. From creating personalized content to boosting user engagement, AI is revolutionizing how-to videos like never before. Personalized Content Creation AI algorithms analyze huge amounts of data to understand user behaviors, preferences, and interests. This helps platforms like Guidde create personalized how-to videos tailored to each viewer. AI ensures personalized learning for each individual by recommending useful tutorials and adapting content to their specific needs. Enhanced User Engagement Traditional how-to videos often struggle to keep users engaged from start to finish. AI solves this problem by adding interactive elements like quizzes, polls, and branching scenarios to the video experience. These features make the content more engaging and encourage active participation, helping users retain information better. Efficient Content Creation Making high-quality how-to videos can be time-consuming and resource-intensive. AI simplifies this process by automating tasks such as video editing, scriptwriting, and voiceover narration. With AI's assistance, content creators can produce top-notch videos more efficiently, allowing for faster editing and growth opportunities. How Guidde Keeps Your Users Engaged Using Smart Videos Guidde is a game-changer, making it easy for businesses to create captivating and effective smart how-to videos. Here's how Guidde does it and keeps your users hooked: Easy Creation Process Guidde simplifies video creation, so anyone from any department can do it without needing special skills. With its user-friendly features and simple interface, Guidde makes creating how-to videos a breeze. Adapts on the Fly Guidde's smart videos adjust based on user feedback, tailoring the learning experience to each person. Whether it's speeding up the video or providing extra explanations, Guidde ensures everyone gets what they need. Uses Data to Improve Guidde gives insights into user engagement, helping businesses tweak their video content for better results. You can see real-time results of viewer behavior and preferences. Simply put, Guidde helps create videos that resonate with audiences. Measuring user engagement data is easy with Guidde. You can track user engagement metrics with Guidde. Some of these include the amount of time spent on a video and the user engagement rate. As you can see, Guidde helps businesses improve their brand awareness, content marketing strategies and create engaging videos that connect with their audience. Always Evolving Guidde is committed to innovation, staying on top of AI advancements to keep users engaged and interested. With Guidde, businesses can future-proof their video strategies and stay ahead of the curve. Final Words The future of user engagement with smart how-to videos is full of potential. With Guidde paving the way, businesses can stay ahead of the curve in user engagement, thanks to the cutting-edge video technology we have today. If you're in sales, HR, or customer support, you know the struggle to keep users engaged is real. Businesses are always trying to keep their users interested. But here's the thing: most of the time, the content just isn't engaging enough. Busy folks often ignore traditional strategies of user engagement, such as email campaigns. Think about how many marketing emails go unread in your inbox. So, how do you keep users engaged in the face of these challenges? That's where smart how-to videos come in. They use AI and interactive features to make learning more engaging and redefine the user experience. Did you know that according to a YouTube study done by Ipsos in 2017, when it comes to learning about new products, YouTube users are 3x more likely to prefer watching a video than reading the product’s instructions? That's how powerful videos can be for user engagement. YouTube 3x more likely to prefer watching a video 3x more likely to prefer watching a video Now, let's talk about what user engagement really means. What is User Engagement? User engagement is key for any digital project. It shows how much customers interact with a product, service, or content. It's about getting people involved, getting their feedback, and building their loyalty. Think of user engagement as the heartbeat of your business's success. It directly affects important things like the number of users, customer retention, satisfaction, and conversion rates. Engaged users aren't just customers. They're your brand's biggest fans. They're loyal customers. They're the reason for positive word-of-mouth advertising. Increasing user engagement can boost revenue, enhance brand reputation, and give you a competitive advantage in the market. It's that important. Smart How-to Videos vs User Engagement Based on the statistics mentioned above, it is clear that video content is highly effective for engaging users. But it's more than just numbers. Videos have a unique ability to evoke emotions and engage multiple senses, creating a deeper connection with your audience. They allow you to create immersive experiences that resonate on a personal level. Smart how-to videos are leading the charge in changing how users interact with businesses. They provide clear and concise product descriptions, demos, documentation, and training videos that are easy to understand and engaging to watch. Businesses are taking advantage of smart video content to connect with their audience and foster meaningful interactions. But what makes smart video content different, and how does it affect user engagement? Let's find out! How Teams Are Using How-to Videos to Achieve Optimal User Engagement Alright, so we've talked about how vital user engagement is for businesses. But making sure you're hitting those engagement targets? It's no walk in the park. There are challenges all over the place. Let's break it down and see how different teams are using how-to videos to amp up user engagement. Sales Teams Sales teams are using how-to videos to get more people interested and increase the number of users. Here's how: Here's how: Dynamic Product Demonstrations: Simple screen recordings of how a product works is a great user engagement strategy that sales teams use. Sales teams are making dynamic how-to videos to show their products or services in action. These videos help people understand what the product does and why it's useful. Personalized Outreach: Using AI technology, sales teams can make personalized how-to videos for each potential customer. These videos address the customer's needs directly and make them feel valued. Dynamic Product Demonstrations: Simple screen recordings of how a product works is a great user engagement strategy that sales teams use. Sales teams are making dynamic how-to videos to show their products or services in action. These videos help people understand what the product does and why it's useful. Personalized Outreach: Using AI technology, sales teams can make personalized how-to videos for each potential customer. These videos address the customer's needs directly and make them feel valued. HR Departments HR departments are using how-to videos to make training easier and improve the user experience for employees. Here's how they're doing it: Here's how they're doing it: Interactive Onboarding: Instead of using boring manuals, HR departments are making interactive how-to videos to help new employees get started. These videos show them what to do step by step and make learning fun. Skills Development: HR departments are making video tutorials on different topics to help employees learn new things. Employees can watch these videos at their own pace and get better at their jobs. Interactive Onboarding: Instead of using boring manuals, HR departments are making interactive how-to videos to help new employees get started. These videos show them what to do step by step and make learning fun. Skills Development: HR departments are making video tutorials on different topics to help employees learn new things. Employees can watch these videos at their own pace and get better at their jobs. Customer Support Teams Customer support teams are using how-to videos to help customers fix problems on their own and improve the user experience. Here's how they're doing it: Here's how they're doing it: DIY Videos: How-to videos show customers how to fix things themselves, so they don't have to call for help. This saves time for the support team and makes customers happy. Personalized Support: Customer support teams are using AI to give customers personalized help. AI can recommend the right how-to videos or answer questions in real-time, making support faster and more helpful. DIY Videos: How-to videos show customers how to fix things themselves, so they don't have to call for help. This saves time for the support team and makes customers happy. Personalized Support: Customer support teams are using AI to give customers personalized help. AI can recommend the right how-to videos or answer questions in real-time, making support faster and more helpful. How AI is Changing User Engagement AI-powered how-to videos are transforming the way users learn and interact. From creating personalized content to boosting user engagement, AI is revolutionizing how-to videos like never before. Personalized Content Creation AI algorithms analyze huge amounts of data to understand user behaviors, preferences, and interests. This helps platforms like Guidde create personalized how-to videos tailored to each viewer. AI ensures personalized learning for each individual by recommending useful tutorials and adapting content to their specific needs. Enhanced User Engagement Traditional how-to videos often struggle to keep users engaged from start to finish. AI solves this problem by adding interactive elements like quizzes, polls, and branching scenarios to the video experience. These features make the content more engaging and encourage active participation, helping users retain information better. Efficient Content Creation Making high-quality how-to videos can be time-consuming and resource-intensive. AI simplifies this process by automating tasks such as video editing, scriptwriting, and voiceover narration. With AI's assistance, content creators can produce top-notch videos more efficiently, allowing for faster editing and growth opportunities. How Guidde Keeps Your Users Engaged Using Smart Videos Guidde is a game-changer , making it easy for businesses to create captivating and effective smart how-to videos. Here's how Guidde does it and keeps your users hooked: Guidde is a game-changer Guidde is a game-changer Easy Creation Process Guidde simplifies video creation, so anyone from any department can do it without needing special skills. With its user-friendly features and simple interface, Guidde makes creating how-to videos a breeze. Adapts on the Fly Guidde's smart videos adjust based on user feedback, tailoring the learning experience to each person. Whether it's speeding up the video or providing extra explanations, Guidde ensures everyone gets what they need. Uses Data to Improve Guidde gives insights into user engagement, helping businesses tweak their video content for better results. You can see real-time results of viewer behavior and preferences. Simply put, Guidde helps create videos that resonate with audiences. Measuring user engagement data is easy with Guidde. You can track user engagement metrics with Guidde. Some of these include the amount of time spent on a video and the user engagement rate. As you can see, Guidde helps businesses improve their brand awareness, content marketing strategies and create engaging videos that connect with their audience. Always Evolving Guidde is committed to innovation, staying on top of AI advancements to keep users engaged and interested. With Guidde, businesses can future-proof their video strategies and stay ahead of the curve. Final Words The future of user engagement with smart how-to videos is full of potential. With Guidde paving the way, businesses can stay ahead of the curve in user engagement, thanks to the cutting-edge video technology we have today.

The Future of User Engagement Via Smart How-To-Videos

স্মার্ট হাউ-টু-ভিডিওর মাধ্যমে ব্যবহারকারীর ব্যস্ততার ভবিষ্যত

Die Zukunft der Benutzereinbindung durch intelligente How-To-Videos

El futuro de la participación del usuario a través de vídeos instructivos inteligentes

L'avenir de l'engagement des utilisateurs via des vidéos pratiques intelligentes

स्मार्ट हाउ-टू-वीडियो के माध्यम से उपयोगकर्ता सहभागिता का भविष्य

スマートなハウツー動画によるユーザーエンゲージメントの未来

스마트 How-To 비디오를 통한 사용자 참여의 미래

O futuro do envolvimento do usuário por meio de vídeos inteligentes de instruções

Будущее взаимодействия с пользователями посредством умных видеороликов с практическими рекомендациями

Akıllı Nasıl Yapılır Videoları Yoluyla Kullanıcı Etkileşiminin Geleceği

Tương lai của sự tương tác của người dùng thông qua video hướng dẫn thông minh

通过智能视频提高用户参与度的未来

In the first part of this series, we explored three foundational marketing strategies to amplify interaction. We emphasized the importance of understanding your audience, as it allows for tailored marketing efforts. We also highlighted the key role of writing compelling content to educate, inspire, and foster engagement. Lastly, we placed a strong emphasis on optimizing user experience, from building user-friendly interfaces to streamlining the onboarding process. In this second part, the aim is to build upon these fundamental principles established earlier, exploring more strategies to maximize user engagement. Fostering Community Engagement Building a community around your product is one of the most powerful things you can do to increase engagement while building trust. A strong community will be vital in creating a sense of belonging that goes beyond your product. Cultivating such a community involves more than just providing a platform for interaction; it requires active participation, genuine connections, and a shared sense of purpose. Ultimately, a thriving community will catalyze growth, driving not only increased engagement but also customer retention and advocacy. Let’s delve deeper into how fostering community engagement can amplify product interaction. Building Online Communities Around the Product When building a community around your product, you want to focus on creating a space where users interact, collaborate and share their product insights. There are several ways and channels to build a community - this decision will ultimately be based on your company objectives and on your audience. For example, if your company’s business model is B2C and your target audience is Gen Z, you might be better off by building a community on TikTok. On the contrary, if you have a B2B business with decision-makers as a target audience, you will be better off building your community on LinkedIn. If you have enough dev resources, you might also opt for your own product-based community - the decision is up to you. Remember, communities can also live outside of social channels, and they can take various forms, including forums, online groups, and even offline events. Regardless of the platform or format, the key to building a thriving community lies in creating a welcoming and inclusive environment where members feel valued and supported. Implementing feedback Feedback implementation is an essential part of fostering community engagement. It allows you to demonstrate to your user base that you value their opinions. Place careful attention to any questions that come through customer service and analyze product usage for engagement assumptions. By leveraging user feedback, you will gain valuable insights enabling you to make informed decisions to improve your product and tailor it to your target audience. Feedback requests could include: Surveys and polls
Feedback forms
User testing
Social listening Effective communication Effective marketing communication is the cornerstone of keeping your user base warmed up through continuous nurturing. Regular updates and announcements When communicating with your audience, regular updates and announcements are essential in keeping them informed about product releases, new features, and other relevant information. Regular communication helps keep your audience engaged and invested in your brand, making sure they stay informed and up-to-date with the latest updates. Some key strategies to improve your communication: Keep a consistent schedule. Whether it’s weekly, bi-weekly, or monthly, build a predictable cadence.
Multi-channel distribution. If your business model allows for it, make sure to distribute your updates and announcements on all channels - this could include via email, social media, and in-app notifications.
Have a clear and concise message. Like with all communication, make sure to keep focus on the most important information.
Engage your audience. If the nature of your communication allows it, always make sure to include a call to action. Nurturing your community Building effective communication goes beyond just sharing updates and announcements—it involves actively nurturing your community in order to build and maintain that level of trust. Your communication should always be tailored to your target audience's needs and pain points - whilst also maintaining your company objectives. Think about it as if you are helping a friend… chances are you wouldn’t just blast them random promotions - you would take your time to craft a message that makes them understand why you are sharing it with them. Then, once you have worked on a more human communication, you can take a step back and see where your more objective-focus CTA can be added. Leverage Data Analytics An effective marketing strategy can’t be such without leveraging data analytics. Data analysis is crucial for making informed decisions. Data gives you valuable insights into user behavior. Let’s explore the importance of knowing your metrics to inform strategic decision-making. Knowing your metrics The first thing you want to do to increase product engagement is to know your metrics. This involves identifying and tracking the metrics that are relevant to your business objectives. If you are looking to improve your sign-up rate, ideally you will want to take a look at not only your average sign-up rate but also at all the metrics surrounding the onboarding process. That could span from email open rates and CTR, to app downloads. Take note of each of these metrics and understand where you are starting from. This will allow you to benchmark against past performance. Your analysis could look something like this: User sign-up rate: 50% User churn rate: 27% App Download rate (paid adv): 5% Top pages viewed: Page 1, Page 2, Page 3, Page 4. The above is solely an example, but make sure to take some time to understand what metrics you are tracking and to analyse them. You might find that you need a specific metric, but you are not currently tracking it or, you might realize that you have been tracking past metrics wrong. This exercise will be your starting point for increasing your product engagement. Market research When analyzing your company metrics, it is also vital to do market research and gather industry and competitor-specific metrics so that you can benchmark against them. By understanding the competitive landscape, you will be able to identify strengths, weaknesses, opportunities, and threats, allowing you to develop more effective strategies, differentiate yourself in the market, and craft a more compelling GTM messaging. Conclusion In conclusion, strategic marketing can help you master product engagement in several ways. By focusing on understanding your audience, crafting compelling content, and optimizing user experiences, you lay a strong foundation for driving increased engagement. Moreover, by fostering community engagement, implementing feedback mechanisms, and nurturing effective communication, you create spaces where users feel valued, heard, and empowered to interact with your brand. Leveraging data analytics further enhances your ability to make informed decisions and tailor your approach to meet the evolving needs and preferences of your audience. Ultimately, mastering product engagement is an ongoing journey, and by implementing the strategies outlined in this two-part series, you will be able to improve engagement and position yourself for success in building lasting relationships with your audience. In the first part of this series, we explored three foundational marketing strategies to amplify interaction. We emphasized the importance of understanding your audience, as it allows for tailored marketing efforts. We also highlighted the key role of writing compelling content to educate, inspire, and foster engagement. Lastly, we placed a strong emphasis on optimizing user experience, from building user-friendly interfaces to streamlining the onboarding process. In the first part of this series , we explored three foundational marketing strategies to amplify interaction. the first part of this series In this second part, the aim is to build upon these fundamental principles established earlier, exploring more strategies to maximize user engagement. Fostering Community Engagement Building a community around your product is one of the most powerful things you can do to increase engagement while building trust. A strong community will be vital in creating a sense of belonging that goes beyond your product. Cultivating such a community involves more than just providing a platform for interaction; it requires active participation, genuine connections, and a shared sense of purpose. Ultimately, a thriving community will catalyze growth, driving not only increased engagement but also customer retention and advocacy. Let’s delve deeper into how fostering community engagement can amplify product interaction. Building Online Communities Around the Product Building Online Communities Around the Product When building a community around your product, you want to focus on creating a space where users interact, collaborate and share their product insights. There are several ways and channels to build a community - this decision will ultimately be based on your company objectives and on your audience. For example, if your company’s business model is B2C and your target audience is Gen Z, you might be better off by building a community on TikTok. On the contrary, if you have a B2B business with decision-makers as a target audience, you will be better off building your community on LinkedIn. If you have enough dev resources, you might also opt for your own product-based community - the decision is up to you. Remember, communities can also live outside of social channels, and they can take various forms, including forums, online groups, and even offline events. Regardless of the platform or format, the key to building a thriving community lies in creating a welcoming and inclusive environment where members feel valued and supported. Implementing feedback Implementing feedback Feedback implementation is an essential part of fostering community engagement. It allows you to demonstrate to your user base that you value their opinions. Place careful attention to any questions that come through customer service and analyze product usage for engagement assumptions. By leveraging user feedback, you will gain valuable insights enabling you to make informed decisions to improve your product and tailor it to your target audience. Feedback requests could include: Feedback requests could include: Surveys and polls Feedback forms User testing Social listening Surveys and polls Feedback forms User testing Social listening Effective communication Effective marketing communication is the cornerstone of keeping your user base warmed up through continuous nurturing. Regular updates and announcements Regular updates and announcements When communicating with your audience, regular updates and announcements are essential in keeping them informed about product releases, new features, and other relevant information. Regular communication helps keep your audience engaged and invested in your brand, making sure they stay informed and up-to-date with the latest updates. Some key strategies to improve your communication: Some key strategies to improve your communication: Keep a consistent schedule. Whether it’s weekly, bi-weekly, or monthly, build a predictable cadence. Multi-channel distribution. If your business model allows for it, make sure to distribute your updates and announcements on all channels - this could include via email, social media, and in-app notifications. Have a clear and concise message. Like with all communication, make sure to keep focus on the most important information. Engage your audience. If the nature of your communication allows it, always make sure to include a call to action. Keep a consistent schedule. Whether it’s weekly, bi-weekly, or monthly, build a predictable cadence. Keep a consistent schedule. Multi-channel distribution. If your business model allows for it, make sure to distribute your updates and announcements on all channels - this could include via email, social media, and in-app notifications. Multi-channel distribution. Have a clear and concise message. Like with all communication, make sure to keep focus on the most important information. Have a clear and concise message. Engage your audience. If the nature of your communication allows it, always make sure to include a call to action. Engage your audience. Nurturing your community Nurturing your community Building effective communication goes beyond just sharing updates and announcements—it involves actively nurturing your community in order to build and maintain that level of trust. Your communication should always be tailored to your target audience's needs and pain points - whilst also maintaining your company objectives. Think about it as if you are helping a friend… chances are you wouldn’t just blast them random promotions - you would take your time to craft a message that makes them understand why you are sharing it with them. Then, once you have worked on a more human communication, you can take a step back and see where your more objective-focus CTA can be added. Leverage Data Analytics Leverage Data Analytics An effective marketing strategy can’t be such without leveraging data analytics. Data analysis is crucial for making informed decisions. Data gives you valuable insights into user behavior. Let’s explore the importance of knowing your metrics to inform strategic decision-making. Knowing your metrics Knowing your metrics The first thing you want to do to increase product engagement is to know your metrics. This involves identifying and tracking the metrics that are relevant to your business objectives. If you are looking to improve your sign-up rate, ideally you will want to take a look at not only your average sign-up rate but also at all the metrics surrounding the onboarding process. That could span from email open rates and CTR, to app downloads. Take note of each of these metrics and understand where you are starting from. This will allow you to benchmark against past performance. Your analysis could look something like this: User sign-up rate : 50% User sign-up rate User churn rate: 27% User churn rate: App Download rate (paid adv): 5% App Download rate (paid adv): Top pages viewed: Page 1, Page 2, Page 3, Page 4. Top pages viewed: The above is solely an example, but make sure to take some time to understand what metrics you are tracking and to analyse them. You might find that you need a specific metric, but you are not currently tracking it or, you might realize that you have been tracking past metrics wrong. This exercise will be your starting point for increasing your product engagement. Market research Market research When analyzing your company metrics, it is also vital to do market research and gather industry and competitor-specific metrics so that you can benchmark against them. By understanding the competitive landscape, you will be able to identify strengths, weaknesses, opportunities, and threats, allowing you to develop more effective strategies, differentiate yourself in the market, and craft a more compelling GTM messaging. Conclusion Conclusion In conclusion, strategic marketing can help you master product engagement in several ways. By focusing on understanding your audience, crafting compelling content, and optimizing user experiences, you lay a strong foundation for driving increased engagement. Moreover, by fostering community engagement, implementing feedback mechanisms, and nurturing effective communication, you create spaces where users feel valued, heard, and empowered to interact with your brand. Leveraging data analytics further enhances your ability to make informed decisions and tailor your approach to meet the evolving needs and preferences of your audience. Ultimately, mastering product engagement is an ongoing journey, and by implementing the strategies outlined in this two-part series, you will be able to improve engagement and position yourself for success in building lasting relationships with your audience.

Mastering Product Engagement: Amplifying Interaction through Strategic Marketing (Part II)

পণ্যের সম্পৃক্ততা আয়ত্ত করা: কৌশলগত বিপণনের মাধ্যমে মিথস্ক্রিয়া বৃদ্ধি করা (দ্বিতীয় খণ্ড)

Produktengagement meistern: Interaktion durch strategisches Marketing verstärken (Teil II)

Dominar el compromiso con el producto: amplificar la interacción a través del marketing estratégico (Parte II)

Maîtriser l'engagement produit : amplifier l'interaction grâce au marketing stratégique (partie II)

उत्पाद जुड़ाव में महारत हासिल करना: रणनीतिक विपणन के माध्यम से बातचीत को बढ़ाना (भाग II)

製品エンゲージメントをマスターする: 戦略的マーケティングによるインタラクションの強化 (パート II)

제품 참여 마스터하기: 전략적 마케팅을 통한 상호 작용 증폭(2부)

Dominando o envolvimento do produto: ampliando a interação por meio do marketing estratégico (Parte II)

Освоение взаимодействия с продуктом: усиление взаимодействия посредством стратегического маркетинга (Часть II)

Ürün Etkileşiminde Ustalaşmak: Stratejik Pazarlama Yoluyla Etkileşimi Güçlendirmek (Bölüm II)

Làm chủ sự tương tác với sản phẩm: Tăng cường tương tác thông qua tiếp thị chiến lược (Phần II)

掌握产品互动：通过战略营销扩大互动（第二部分）

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