EngagedMD is a fast-growing B2B software company that has developed the leading patient journey management solution for the fast-growing fertility sector

EngagedMD

Exploring Web3's Role in Advertising and Viewer Engagement

If you're in sales, HR, or customer support, you know the struggle to keep users engaged is real. Businesses are always trying to keep their users interested. But here's the thing: most of the time, the content just isn't engaging enough. Busy folks often ignore traditional strategies of user engagement, such as email campaigns. Think about how many marketing emails go unread in your inbox. So, how do you keep users engaged in the face of these challenges? That's where smart how-to videos come in. They use AI and interactive features to make learning more engaging and redefine the user experience. Did you know that according to a YouTube study done by Ipsos in 2017, when it comes to learning about new products, YouTube users are 3x more likely to prefer watching a video than reading the product’s instructions? That's how powerful videos can be for user engagement. Now, let's talk about what user engagement really means. What is User Engagement? User engagement is key for any digital project. It shows how much customers interact with a product, service, or content. It's about getting people involved, getting their feedback, and building their loyalty. Think of user engagement as the heartbeat of your business's success. It directly affects important things like the number of users, customer retention, satisfaction, and conversion rates. Engaged users aren't just customers. They're your brand's biggest fans. They're loyal customers. They're the reason for positive word-of-mouth advertising. Increasing user engagement can boost revenue, enhance brand reputation, and give you a competitive advantage in the market. It's that important. Smart How-to Videos vs User Engagement Based on the statistics mentioned above, it is clear that video content is highly effective for engaging users. But it's more than just numbers. Videos have a unique ability to evoke emotions and engage multiple senses, creating a deeper connection with your audience. They allow you to create immersive experiences that resonate on a personal level. Smart how-to videos are leading the charge in changing how users interact with businesses. They provide clear and concise product descriptions, demos, documentation, and training videos that are easy to understand and engaging to watch. Businesses are taking advantage of smart video content to connect with their audience and foster meaningful interactions. But what makes smart video content different, and how does it affect user engagement? Let's find out! How Teams Are Using How-to Videos to Achieve Optimal User Engagement Alright, so we've talked about how vital user engagement is for businesses. But making sure you're hitting those engagement targets? It's no walk in the park. There are challenges all over the place. Let's break it down and see how different teams are using how-to videos to amp up user engagement. Sales Teams Sales teams are using how-to videos to get more people interested and increase the number of users. Here's how: Dynamic Product Demonstrations: Simple screen recordings of how a product works is a great user engagement strategy that sales teams use. Sales teams are making dynamic how-to videos to show their products or services in action. These videos help people understand what the product does and why it's useful.
Personalized Outreach: Using AI technology, sales teams can make personalized how-to videos for each potential customer. These videos address the customer's needs directly and make them feel valued. HR Departments HR departments are using how-to videos to make training easier and improve the user experience for employees. Here's how they're doing it: Interactive Onboarding: Instead of using boring manuals, HR departments are making interactive how-to videos to help new employees get started. These videos show them what to do step by step and make learning fun.
Skills Development: HR departments are making video tutorials on different topics to help employees learn new things. Employees can watch these videos at their own pace and get better at their jobs. Customer Support Teams Customer support teams are using how-to videos to help customers fix problems on their own and improve the user experience. Here's how they're doing it: DIY Videos: How-to videos show customers how to fix things themselves, so they don't have to call for help. This saves time for the support team and makes customers happy.
Personalized Support: Customer support teams are using AI to give customers personalized help. AI can recommend the right how-to videos or answer questions in real-time, making support faster and more helpful. How AI is Changing User Engagement AI-powered how-to videos are transforming the way users learn and interact. From creating personalized content to boosting user engagement, AI is revolutionizing how-to videos like never before. Personalized Content Creation AI algorithms analyze huge amounts of data to understand user behaviors, preferences, and interests. This helps platforms like Guidde create personalized how-to videos tailored to each viewer. AI ensures personalized learning for each individual by recommending useful tutorials and adapting content to their specific needs. Enhanced User Engagement Traditional how-to videos often struggle to keep users engaged from start to finish. AI solves this problem by adding interactive elements like quizzes, polls, and branching scenarios to the video experience. These features make the content more engaging and encourage active participation, helping users retain information better. Efficient Content Creation Making high-quality how-to videos can be time-consuming and resource-intensive. AI simplifies this process by automating tasks such as video editing, scriptwriting, and voiceover narration. With AI's assistance, content creators can produce top-notch videos more efficiently, allowing for faster editing and growth opportunities. How Guidde Keeps Your Users Engaged Using Smart Videos Guidde is a game-changer, making it easy for businesses to create captivating and effective smart how-to videos. Here's how Guidde does it and keeps your users hooked: Easy Creation Process Guidde simplifies video creation, so anyone from any department can do it without needing special skills. With its user-friendly features and simple interface, Guidde makes creating how-to videos a breeze. Adapts on the Fly Guidde's smart videos adjust based on user feedback, tailoring the learning experience to each person. Whether it's speeding up the video or providing extra explanations, Guidde ensures everyone gets what they need. Uses Data to Improve Guidde gives insights into user engagement, helping businesses tweak their video content for better results. You can see real-time results of viewer behavior and preferences. Simply put, Guidde helps create videos that resonate with audiences. Measuring user engagement data is easy with Guidde. You can track user engagement metrics with Guidde. Some of these include the amount of time spent on a video and the user engagement rate. As you can see, Guidde helps businesses improve their brand awareness, content marketing strategies and create engaging videos that connect with their audience. Always Evolving Guidde is committed to innovation, staying on top of AI advancements to keep users engaged and interested. With Guidde, businesses can future-proof their video strategies and stay ahead of the curve. Final Words The future of user engagement with smart how-to videos is full of potential. With Guidde paving the way, businesses can stay ahead of the curve in user engagement, thanks to the cutting-edge video technology we have today. If you're in sales, HR, or customer support, you know the struggle to keep users engaged is real. Businesses are always trying to keep their users interested. But here's the thing: most of the time, the content just isn't engaging enough. Busy folks often ignore traditional strategies of user engagement, such as email campaigns. Think about how many marketing emails go unread in your inbox. So, how do you keep users engaged in the face of these challenges? That's where smart how-to videos come in. They use AI and interactive features to make learning more engaging and redefine the user experience. Did you know that according to a YouTube study done by Ipsos in 2017, when it comes to learning about new products, YouTube users are 3x more likely to prefer watching a video than reading the product’s instructions? That's how powerful videos can be for user engagement. YouTube 3x more likely to prefer watching a video 3x more likely to prefer watching a video Now, let's talk about what user engagement really means. What is User Engagement? User engagement is key for any digital project. It shows how much customers interact with a product, service, or content. It's about getting people involved, getting their feedback, and building their loyalty. Think of user engagement as the heartbeat of your business's success. It directly affects important things like the number of users, customer retention, satisfaction, and conversion rates. Engaged users aren't just customers. They're your brand's biggest fans. They're loyal customers. They're the reason for positive word-of-mouth advertising. Increasing user engagement can boost revenue, enhance brand reputation, and give you a competitive advantage in the market. It's that important. Smart How-to Videos vs User Engagement Based on the statistics mentioned above, it is clear that video content is highly effective for engaging users. But it's more than just numbers. Videos have a unique ability to evoke emotions and engage multiple senses, creating a deeper connection with your audience. They allow you to create immersive experiences that resonate on a personal level. Smart how-to videos are leading the charge in changing how users interact with businesses. They provide clear and concise product descriptions, demos, documentation, and training videos that are easy to understand and engaging to watch. Businesses are taking advantage of smart video content to connect with their audience and foster meaningful interactions. But what makes smart video content different, and how does it affect user engagement? Let's find out! How Teams Are Using How-to Videos to Achieve Optimal User Engagement Alright, so we've talked about how vital user engagement is for businesses. But making sure you're hitting those engagement targets? It's no walk in the park. There are challenges all over the place. Let's break it down and see how different teams are using how-to videos to amp up user engagement. Sales Teams Sales teams are using how-to videos to get more people interested and increase the number of users. Here's how: Here's how: Dynamic Product Demonstrations: Simple screen recordings of how a product works is a great user engagement strategy that sales teams use. Sales teams are making dynamic how-to videos to show their products or services in action. These videos help people understand what the product does and why it's useful. Personalized Outreach: Using AI technology, sales teams can make personalized how-to videos for each potential customer. These videos address the customer's needs directly and make them feel valued. Dynamic Product Demonstrations: Simple screen recordings of how a product works is a great user engagement strategy that sales teams use. Sales teams are making dynamic how-to videos to show their products or services in action. These videos help people understand what the product does and why it's useful. Personalized Outreach: Using AI technology, sales teams can make personalized how-to videos for each potential customer. These videos address the customer's needs directly and make them feel valued. HR Departments HR departments are using how-to videos to make training easier and improve the user experience for employees. Here's how they're doing it: Here's how they're doing it: Interactive Onboarding: Instead of using boring manuals, HR departments are making interactive how-to videos to help new employees get started. These videos show them what to do step by step and make learning fun. Skills Development: HR departments are making video tutorials on different topics to help employees learn new things. Employees can watch these videos at their own pace and get better at their jobs. Interactive Onboarding: Instead of using boring manuals, HR departments are making interactive how-to videos to help new employees get started. These videos show them what to do step by step and make learning fun. Skills Development: HR departments are making video tutorials on different topics to help employees learn new things. Employees can watch these videos at their own pace and get better at their jobs. Customer Support Teams Customer support teams are using how-to videos to help customers fix problems on their own and improve the user experience. Here's how they're doing it: Here's how they're doing it: DIY Videos: How-to videos show customers how to fix things themselves, so they don't have to call for help. This saves time for the support team and makes customers happy. Personalized Support: Customer support teams are using AI to give customers personalized help. AI can recommend the right how-to videos or answer questions in real-time, making support faster and more helpful. DIY Videos: How-to videos show customers how to fix things themselves, so they don't have to call for help. This saves time for the support team and makes customers happy. Personalized Support: Customer support teams are using AI to give customers personalized help. AI can recommend the right how-to videos or answer questions in real-time, making support faster and more helpful. How AI is Changing User Engagement AI-powered how-to videos are transforming the way users learn and interact. From creating personalized content to boosting user engagement, AI is revolutionizing how-to videos like never before. Personalized Content Creation AI algorithms analyze huge amounts of data to understand user behaviors, preferences, and interests. This helps platforms like Guidde create personalized how-to videos tailored to each viewer. AI ensures personalized learning for each individual by recommending useful tutorials and adapting content to their specific needs. Enhanced User Engagement Traditional how-to videos often struggle to keep users engaged from start to finish. AI solves this problem by adding interactive elements like quizzes, polls, and branching scenarios to the video experience. These features make the content more engaging and encourage active participation, helping users retain information better. Efficient Content Creation Making high-quality how-to videos can be time-consuming and resource-intensive. AI simplifies this process by automating tasks such as video editing, scriptwriting, and voiceover narration. With AI's assistance, content creators can produce top-notch videos more efficiently, allowing for faster editing and growth opportunities. How Guidde Keeps Your Users Engaged Using Smart Videos Guidde is a game-changer , making it easy for businesses to create captivating and effective smart how-to videos. Here's how Guidde does it and keeps your users hooked: Guidde is a game-changer Guidde is a game-changer Easy Creation Process Guidde simplifies video creation, so anyone from any department can do it without needing special skills. With its user-friendly features and simple interface, Guidde makes creating how-to videos a breeze. Adapts on the Fly Guidde's smart videos adjust based on user feedback, tailoring the learning experience to each person. Whether it's speeding up the video or providing extra explanations, Guidde ensures everyone gets what they need. Uses Data to Improve Guidde gives insights into user engagement, helping businesses tweak their video content for better results. You can see real-time results of viewer behavior and preferences. Simply put, Guidde helps create videos that resonate with audiences. Measuring user engagement data is easy with Guidde. You can track user engagement metrics with Guidde. Some of these include the amount of time spent on a video and the user engagement rate. As you can see, Guidde helps businesses improve their brand awareness, content marketing strategies and create engaging videos that connect with their audience. Always Evolving Guidde is committed to innovation, staying on top of AI advancements to keep users engaged and interested. With Guidde, businesses can future-proof their video strategies and stay ahead of the curve. Final Words The future of user engagement with smart how-to videos is full of potential. With Guidde paving the way, businesses can stay ahead of the curve in user engagement, thanks to the cutting-edge video technology we have today.

The Future of User Engagement Via Smart How-To-Videos

স্মার্ট হাউ-টু-ভিডিওর মাধ্যমে ব্যবহারকারীর ব্যস্ততার ভবিষ্যত

Die Zukunft der Benutzereinbindung durch intelligente How-To-Videos

El futuro de la participación del usuario a través de vídeos instructivos inteligentes

L'avenir de l'engagement des utilisateurs via des vidéos pratiques intelligentes

स्मार्ट हाउ-टू-वीडियो के माध्यम से उपयोगकर्ता सहभागिता का भविष्य

スマートなハウツー動画によるユーザーエンゲージメントの未来

스마트 How-To 비디오를 통한 사용자 참여의 미래

O futuro do envolvimento do usuário por meio de vídeos inteligentes de instruções

Будущее взаимодействия с пользователями посредством умных видеороликов с практическими рекомендациями

Akıllı Nasıl Yapılır Videoları Yoluyla Kullanıcı Etkileşiminin Geleceği

Tương lai của sự tương tác của người dùng thông qua video hướng dẫn thông minh

通过智能视频提高用户参与度的未来

In the first part of this series, we explored three foundational marketing strategies to amplify interaction. We emphasized the importance of understanding your audience, as it allows for tailored marketing efforts. We also highlighted the key role of writing compelling content to educate, inspire, and foster engagement. Lastly, we placed a strong emphasis on optimizing user experience, from building user-friendly interfaces to streamlining the onboarding process. In this second part, the aim is to build upon these fundamental principles established earlier, exploring more strategies to maximize user engagement. Fostering Community Engagement Building a community around your product is one of the most powerful things you can do to increase engagement while building trust. A strong community will be vital in creating a sense of belonging that goes beyond your product. Cultivating such a community involves more than just providing a platform for interaction; it requires active participation, genuine connections, and a shared sense of purpose. Ultimately, a thriving community will catalyze growth, driving not only increased engagement but also customer retention and advocacy. Let’s delve deeper into how fostering community engagement can amplify product interaction. Building Online Communities Around the Product When building a community around your product, you want to focus on creating a space where users interact, collaborate and share their product insights. There are several ways and channels to build a community - this decision will ultimately be based on your company objectives and on your audience. For example, if your company’s business model is B2C and your target audience is Gen Z, you might be better off by building a community on TikTok. On the contrary, if you have a B2B business with decision-makers as a target audience, you will be better off building your community on LinkedIn. If you have enough dev resources, you might also opt for your own product-based community - the decision is up to you. Remember, communities can also live outside of social channels, and they can take various forms, including forums, online groups, and even offline events. Regardless of the platform or format, the key to building a thriving community lies in creating a welcoming and inclusive environment where members feel valued and supported. Implementing feedback Feedback implementation is an essential part of fostering community engagement. It allows you to demonstrate to your user base that you value their opinions. Place careful attention to any questions that come through customer service and analyze product usage for engagement assumptions. By leveraging user feedback, you will gain valuable insights enabling you to make informed decisions to improve your product and tailor it to your target audience. Feedback requests could include: Surveys and polls
Feedback forms
User testing
Social listening Effective communication Effective marketing communication is the cornerstone of keeping your user base warmed up through continuous nurturing. Regular updates and announcements When communicating with your audience, regular updates and announcements are essential in keeping them informed about product releases, new features, and other relevant information. Regular communication helps keep your audience engaged and invested in your brand, making sure they stay informed and up-to-date with the latest updates. Some key strategies to improve your communication: Keep a consistent schedule. Whether it’s weekly, bi-weekly, or monthly, build a predictable cadence.
Multi-channel distribution. If your business model allows for it, make sure to distribute your updates and announcements on all channels - this could include via email, social media, and in-app notifications.
Have a clear and concise message. Like with all communication, make sure to keep focus on the most important information.
Engage your audience. If the nature of your communication allows it, always make sure to include a call to action. Nurturing your community Building effective communication goes beyond just sharing updates and announcements—it involves actively nurturing your community in order to build and maintain that level of trust. Your communication should always be tailored to your target audience's needs and pain points - whilst also maintaining your company objectives. Think about it as if you are helping a friend… chances are you wouldn’t just blast them random promotions - you would take your time to craft a message that makes them understand why you are sharing it with them. Then, once you have worked on a more human communication, you can take a step back and see where your more objective-focus CTA can be added. Leverage Data Analytics An effective marketing strategy can’t be such without leveraging data analytics. Data analysis is crucial for making informed decisions. Data gives you valuable insights into user behavior. Let’s explore the importance of knowing your metrics to inform strategic decision-making. Knowing your metrics The first thing you want to do to increase product engagement is to know your metrics. This involves identifying and tracking the metrics that are relevant to your business objectives. If you are looking to improve your sign-up rate, ideally you will want to take a look at not only your average sign-up rate but also at all the metrics surrounding the onboarding process. That could span from email open rates and CTR, to app downloads. Take note of each of these metrics and understand where you are starting from. This will allow you to benchmark against past performance. Your analysis could look something like this: User sign-up rate: 50% User churn rate: 27% App Download rate (paid adv): 5% Top pages viewed: Page 1, Page 2, Page 3, Page 4. The above is solely an example, but make sure to take some time to understand what metrics you are tracking and to analyse them. You might find that you need a specific metric, but you are not currently tracking it or, you might realize that you have been tracking past metrics wrong. This exercise will be your starting point for increasing your product engagement. Market research When analyzing your company metrics, it is also vital to do market research and gather industry and competitor-specific metrics so that you can benchmark against them. By understanding the competitive landscape, you will be able to identify strengths, weaknesses, opportunities, and threats, allowing you to develop more effective strategies, differentiate yourself in the market, and craft a more compelling GTM messaging. Conclusion In conclusion, strategic marketing can help you master product engagement in several ways. By focusing on understanding your audience, crafting compelling content, and optimizing user experiences, you lay a strong foundation for driving increased engagement. Moreover, by fostering community engagement, implementing feedback mechanisms, and nurturing effective communication, you create spaces where users feel valued, heard, and empowered to interact with your brand. Leveraging data analytics further enhances your ability to make informed decisions and tailor your approach to meet the evolving needs and preferences of your audience. Ultimately, mastering product engagement is an ongoing journey, and by implementing the strategies outlined in this two-part series, you will be able to improve engagement and position yourself for success in building lasting relationships with your audience. In the first part of this series, we explored three foundational marketing strategies to amplify interaction. We emphasized the importance of understanding your audience, as it allows for tailored marketing efforts. We also highlighted the key role of writing compelling content to educate, inspire, and foster engagement. Lastly, we placed a strong emphasis on optimizing user experience, from building user-friendly interfaces to streamlining the onboarding process. In the first part of this series , we explored three foundational marketing strategies to amplify interaction. the first part of this series In this second part, the aim is to build upon these fundamental principles established earlier, exploring more strategies to maximize user engagement. Fostering Community Engagement Building a community around your product is one of the most powerful things you can do to increase engagement while building trust. A strong community will be vital in creating a sense of belonging that goes beyond your product. Cultivating such a community involves more than just providing a platform for interaction; it requires active participation, genuine connections, and a shared sense of purpose. Ultimately, a thriving community will catalyze growth, driving not only increased engagement but also customer retention and advocacy. Let’s delve deeper into how fostering community engagement can amplify product interaction. Building Online Communities Around the Product Building Online Communities Around the Product When building a community around your product, you want to focus on creating a space where users interact, collaborate and share their product insights. There are several ways and channels to build a community - this decision will ultimately be based on your company objectives and on your audience. For example, if your company’s business model is B2C and your target audience is Gen Z, you might be better off by building a community on TikTok. On the contrary, if you have a B2B business with decision-makers as a target audience, you will be better off building your community on LinkedIn. If you have enough dev resources, you might also opt for your own product-based community - the decision is up to you. Remember, communities can also live outside of social channels, and they can take various forms, including forums, online groups, and even offline events. Regardless of the platform or format, the key to building a thriving community lies in creating a welcoming and inclusive environment where members feel valued and supported. Implementing feedback Implementing feedback Feedback implementation is an essential part of fostering community engagement. It allows you to demonstrate to your user base that you value their opinions. Place careful attention to any questions that come through customer service and analyze product usage for engagement assumptions. By leveraging user feedback, you will gain valuable insights enabling you to make informed decisions to improve your product and tailor it to your target audience. Feedback requests could include: Feedback requests could include: Surveys and polls Feedback forms User testing Social listening Surveys and polls Feedback forms User testing Social listening Effective communication Effective marketing communication is the cornerstone of keeping your user base warmed up through continuous nurturing. Regular updates and announcements Regular updates and announcements When communicating with your audience, regular updates and announcements are essential in keeping them informed about product releases, new features, and other relevant information. Regular communication helps keep your audience engaged and invested in your brand, making sure they stay informed and up-to-date with the latest updates. Some key strategies to improve your communication: Some key strategies to improve your communication: Keep a consistent schedule. Whether it’s weekly, bi-weekly, or monthly, build a predictable cadence. Multi-channel distribution. If your business model allows for it, make sure to distribute your updates and announcements on all channels - this could include via email, social media, and in-app notifications. Have a clear and concise message. Like with all communication, make sure to keep focus on the most important information. Engage your audience. If the nature of your communication allows it, always make sure to include a call to action. Keep a consistent schedule. Whether it’s weekly, bi-weekly, or monthly, build a predictable cadence. Keep a consistent schedule. Multi-channel distribution. If your business model allows for it, make sure to distribute your updates and announcements on all channels - this could include via email, social media, and in-app notifications. Multi-channel distribution. Have a clear and concise message. Like with all communication, make sure to keep focus on the most important information. Have a clear and concise message. Engage your audience. If the nature of your communication allows it, always make sure to include a call to action. Engage your audience. Nurturing your community Nurturing your community Building effective communication goes beyond just sharing updates and announcements—it involves actively nurturing your community in order to build and maintain that level of trust. Your communication should always be tailored to your target audience's needs and pain points - whilst also maintaining your company objectives. Think about it as if you are helping a friend… chances are you wouldn’t just blast them random promotions - you would take your time to craft a message that makes them understand why you are sharing it with them. Then, once you have worked on a more human communication, you can take a step back and see where your more objective-focus CTA can be added. Leverage Data Analytics Leverage Data Analytics An effective marketing strategy can’t be such without leveraging data analytics. Data analysis is crucial for making informed decisions. Data gives you valuable insights into user behavior. Let’s explore the importance of knowing your metrics to inform strategic decision-making. Knowing your metrics Knowing your metrics The first thing you want to do to increase product engagement is to know your metrics. This involves identifying and tracking the metrics that are relevant to your business objectives. If you are looking to improve your sign-up rate, ideally you will want to take a look at not only your average sign-up rate but also at all the metrics surrounding the onboarding process. That could span from email open rates and CTR, to app downloads. Take note of each of these metrics and understand where you are starting from. This will allow you to benchmark against past performance. Your analysis could look something like this: User sign-up rate : 50% User sign-up rate User churn rate: 27% User churn rate: App Download rate (paid adv): 5% App Download rate (paid adv): Top pages viewed: Page 1, Page 2, Page 3, Page 4. Top pages viewed: The above is solely an example, but make sure to take some time to understand what metrics you are tracking and to analyse them. You might find that you need a specific metric, but you are not currently tracking it or, you might realize that you have been tracking past metrics wrong. This exercise will be your starting point for increasing your product engagement. Market research Market research When analyzing your company metrics, it is also vital to do market research and gather industry and competitor-specific metrics so that you can benchmark against them. By understanding the competitive landscape, you will be able to identify strengths, weaknesses, opportunities, and threats, allowing you to develop more effective strategies, differentiate yourself in the market, and craft a more compelling GTM messaging. Conclusion Conclusion In conclusion, strategic marketing can help you master product engagement in several ways. By focusing on understanding your audience, crafting compelling content, and optimizing user experiences, you lay a strong foundation for driving increased engagement. Moreover, by fostering community engagement, implementing feedback mechanisms, and nurturing effective communication, you create spaces where users feel valued, heard, and empowered to interact with your brand. Leveraging data analytics further enhances your ability to make informed decisions and tailor your approach to meet the evolving needs and preferences of your audience. Ultimately, mastering product engagement is an ongoing journey, and by implementing the strategies outlined in this two-part series, you will be able to improve engagement and position yourself for success in building lasting relationships with your audience.

Mastering Product Engagement: Amplifying Interaction through Strategic Marketing (Part II)

পণ্যের সম্পৃক্ততা আয়ত্ত করা: কৌশলগত বিপণনের মাধ্যমে মিথস্ক্রিয়া বৃদ্ধি করা (দ্বিতীয় খণ্ড)

Produktengagement meistern: Interaktion durch strategisches Marketing verstärken (Teil II)

Dominar el compromiso con el producto: amplificar la interacción a través del marketing estratégico (Parte II)

Maîtriser l'engagement produit : amplifier l'interaction grâce au marketing stratégique (partie II)

उत्पाद जुड़ाव में महारत हासिल करना: रणनीतिक विपणन के माध्यम से बातचीत को बढ़ाना (भाग II)

製品エンゲージメントをマスターする: 戦略的マーケティングによるインタラクションの強化 (パート II)

제품 참여 마스터하기: 전략적 마케팅을 통한 상호 작용 증폭(2부)

Dominando o envolvimento do produto: ampliando a interação por meio do marketing estratégico (Parte II)

Освоение взаимодействия с продуктом: усиление взаимодействия посредством стратегического маркетинга (Часть II)

Ürün Etkileşiminde Ustalaşmak: Stratejik Pazarlama Yoluyla Etkileşimi Güçlendirmek (Bölüm II)

Làm chủ sự tương tác với sản phẩm: Tăng cường tương tác thông qua tiếp thị chiến lược (Phần II)

掌握产品互动：通过战略营销扩大互动（第二部分）

**DUBAI, United Arab Emirates, April 24th, 2024/Chainwire/--**Me3, a prediction platform that integrates digital asset ownership with live events, Web 2.5 gaming & eSports interaction, announces its private sale on the Yield App Angel Launchpad. Yield App, a well-known crypto platform that bridges the gap between traditional finance and the innovative world of Web3, making crypto accessible and rewarding for everyone, teams up with Me3 for an opportunity to revolutionise the way fans interact with their favourite events. Key highlights: Stake to Win Rewards: Unlock exclusive rewards and incentives with Me3's 'Stake to Win' feature, incentivizing active participation and fostering a vibrant and rewarding ecosystem for all stakeholders.
Flexible Staking and Prediction Pools: Users can engage in prediction pools with flexible staking options, allowing them to amplify their participation and earn rewards for their insights into various events and outcomes.
Yield Battle Feature: Me3 introduces the innovative 'Yield Battle' feature, enabling users to potentially earn yields while blending decentralized finance (DeFi) with the excitement of competitive gaming, further enhancing their earning potential and entertainment experience.
Staking Rewards and Fee Discounts: $ME3 token holders stand to benefit from staking rewards and fee discounts, aligning their interests with the long-term success of the platform.
Support from Established VCs and KOLs: With investments from renowned venture capital firms such as Kakao Games (BORA Ecosystem Fund), Outlier Ventures, Master Ventures, Maven Capital, Tokocrypto (acquired by Binance), and more, with support from major KOLs like Jett Chang, Brian D Evans, Mario Nawful, and many others.
Successful Offering on Top Launchpads: Having previously completed successful offerings on top launchpads such as Trustswap & Ferrum DAO, Me3 is primed for further growth and success in the digital asset space. "At Me3, we are leading a revolution in the Web3 space by launching innovative products that reinvent the relationship between digital assets and esports. We increase user engagement by combining competitive predictions with the strategic depth of yield-based markets and fan-driven activities through unique features like Hype Pool, Yield Battle, and FANatic. Furthermore, we are growing our reach through strategic alliances with leading Web 2.5 platforms and Asean gaming communities." said Matthew Ainscow, Founder of Me3. Launch on Yield App Me3 through Yield Apps launchpad is offering a private sale to it's users of up to $400,000 at a token sale price of @ 0.007 per ME3 token at a $7 million fully diluted valuation (FDV). Tokenomics $ME3 represents the wide range of features that it brings to the ecosystem. $ME3 token users can engage with Prediction Pools, enjoy safe and transparent transactions, enjoy staking incentives (with up to 50% of platform fees flowing back to them), enjoy fee discounts, and a lot more. About Me3 Introducing Me3, a pioneering platform that integrates Live Events, Gaming, Sports, and Esports engagement with the dynamic world of digital asset owners. About Yield.app Introducing Yield.app, The next generation of personal finance. Built with the user in mind, Yield App offers all the tools needed to grow the user's crypto portfolio. More details about Yield App can be found on Yield App's website and Twitter. For in-depth information can be found here on Yield App's launchpad sale. Contact Chief Marketing Officer Grigory Prelovskiy grigory@yield.app This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. **DUBAI, United Arab Emirates, April 24th, 2024/Chainwire/--**Me3, a prediction platform that integrates digital asset ownership with live events, Web 2.5 gaming & eSports interaction, announces its private sale on the Yield App Angel Launchpad. Yield App, a well-known crypto platform that bridges the gap between traditional finance and the innovative world of Web3, making crypto accessible and rewarding for everyone, teams up with Me3 for an opportunity to revolutionise the way fans interact with their favourite events. Yield App Yield App Key highlights: Stake to Win Rewards: Unlock exclusive rewards and incentives with Me3's 'Stake to Win' feature, incentivizing active participation and fostering a vibrant and rewarding ecosystem for all stakeholders. Flexible Staking and Prediction Pools: Users can engage in prediction pools with flexible staking options, allowing them to amplify their participation and earn rewards for their insights into various events and outcomes. Yield Battle Feature: Me3 introduces the innovative 'Yield Battle' feature, enabling users to potentially earn yields while blending decentralized finance (DeFi) with the excitement of competitive gaming, further enhancing their earning potential and entertainment experience. Staking Rewards and Fee Discounts: $ME3 token holders stand to benefit from staking rewards and fee discounts, aligning their interests with the long-term success of the platform. Support from Established VCs and KOLs: With investments from renowned venture capital firms such as Kakao Games (BORA Ecosystem Fund), Outlier Ventures, Master Ventures, Maven Capital, Tokocrypto (acquired by Binance), and more, with support from major KOLs like Jett Chang, Brian D Evans, Mario Nawful, and many others. Successful Offering on Top Launchpads: Having previously completed successful offerings on top launchpads such as Trustswap & Ferrum DAO, Me3 is primed for further growth and success in the digital asset space. Stake to Win Rewards: Unlock exclusive rewards and incentives with Me3's 'Stake to Win' feature, incentivizing active participation and fostering a vibrant and rewarding ecosystem for all stakeholders. Flexible Staking and Prediction Pools: Users can engage in prediction pools with flexible staking options, allowing them to amplify their participation and earn rewards for their insights into various events and outcomes. Yield Battle Feature: Me3 introduces the innovative 'Yield Battle' feature, enabling users to potentially earn yields while blending decentralized finance (DeFi) with the excitement of competitive gaming, further enhancing their earning potential and entertainment experience. Staking Rewards and Fee Discounts: $ME3 token holders stand to benefit from staking rewards and fee discounts, aligning their interests with the long-term success of the platform. Support from Established VCs and KOLs: With investments from renowned venture capital firms such as Kakao Games (BORA Ecosystem Fund), Outlier Ventures , Master Ventures , Maven Capital , Tokocrypto (acquired by Binance), and more, with support from major KOLs like Jett Chang, Brian D Evans, Mario Nawful, and many others. Kakao Games Kakao Games Outlier Ventures Outlier Ventures Master Ventures Master Ventures Maven Capital Maven Capital Tokocrypto Tokocrypto Successful Offering on Top Launchpads: Having previously completed successful offerings on top launchpads such as Trustswap & Ferrum DAO, Me3 is primed for further growth and success in the digital asset space. "At Me3, we are leading a revolution in the Web3 space by launching innovative products that reinvent the relationship between digital assets and esports. We increase user engagement by combining competitive predictions with the strategic depth of yield-based markets and fan-driven activities through unique features like Hype Pool, Yield Battle, and FANatic. Furthermore, we are growing our reach through strategic alliances with leading Web 2.5 platforms and Asean gaming communities." said Matthew Ainscow, Founder of Me3. "At Me3, we are leading a revolution in the Web3 space by launching innovative products that reinvent the relationship between digital assets and esports. We increase user engagement by combining competitive predictions with the strategic depth of yield-based markets and fan-driven activities through unique features like Hype Pool, Yield Battle, and FANatic. Furthermore, we are growing our reach through strategic alliances with leading Web 2.5 platforms and Asean gaming communities." said Matthew Ainscow, Founder of Me3. Launch on Yield App Me3 through Yield Apps launchpad is offering a private sale to it's users of up to $400,000 at a token sale price of @ 0.007 per ME3 token at a $7 million fully diluted valuation (FDV). Tokenomics $ME3 represents the wide range of features that it brings to the ecosystem. $ME3 token users can engage with Prediction Pools, enjoy safe and transparent transactions, enjoy staking incentives (with up to 50% of platform fees flowing back to them), enjoy fee discounts, and a lot more. About Me3 Introducing Me3, a pioneering platform that integrates Live Events, Gaming, Sports, and Esports engagement with the dynamic world of digital asset owners. About Yield.app Introducing Yield.app, The next generation of personal finance. Built with the user in mind, Yield App offers all the tools needed to grow the user's crypto portfolio. More details about Yield App can be found on Yield App's website and Twitter . website website Twitter Twitter For in-depth information can be found here on Yield App's launchpad sale . launchpad sale launchpad sale Contact Chief Marketing Officer Grigory Prelovskiy grigory@yield.app This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. here. here.

Me3 Launches Private Sale On Yield App: Revolutionising Fan Engagement And Digital Asset Ownership

The meme coin market is leading the current bull run, with the overall market cap recently surpassing $60 billion –  a two-year high. However, the premier tokens like Dogecoin and Shiba Inu were not the major catalysts of this latest rally in the meme coin market. Some of the newest projects launched just a few months ago, specifically Solana-based tokens, were among the highest gainers in the current market. This surging interest in meme coin trading will potentially pave the way for newer and more creative projects to enter the market. One such project is , a Solana-based meme token planning to send a dog to the moon. Laika Understanding Laika's Mission Laika is joining the latest meme coin developments, introducing a ‘community-driven reward ecosystem.’ The project presents a range of platforms and functions within this ecosystem, including a web3 wallet, a metaverse, and other classic tools. DeFi The token entered its presale phase in March with the , where each token purchase filled a helium balloon to launch a toy dog into the lower orbit. The project this mission last week, as over 30,000 viewers watched a toy dog fly into the earth’s lower Orbit. The campaign's next phase is ‘To the Moon,’ where Laika plans to send a dog to the International Space Station (ISS) and eventually to the lunar surface. Laika Moon Mission fulfilled This will be followed by the meme coin’s TGE (token generation event) in April and its potential listing on major exchanges. It’s a novel idea to show that meme coins can bring communities together and promote collective functions within the industry. Laika ignites a global movement, onboarding participants from a staggering 14+ countries in this campaign, most of whom are new to the crypto industry. The Goal: Education Through Engagement At its core, Laika's mission is educational. The project seeks to generate real excitement and discussions about the potential of community-driven launches and meme coins as tools for crypto education. By engaging participants in an interactive and fun way, Laika introduces a global audience, including the younger generation, to the basics of cryptocurrency. This approach challenges the status quo, offering a gamified learning experience that contrasts with the negative stereotypes often associated with meme coins and the broader crypto industry. A Community-Based Reward System The Laika project introduces a designed to incentivize participation and engagement within its platform. Here users can come together everyday and participate in various entertaining activities – whether it’s playing games in the metaverse or simply pressing a button to fill up a balloon with helium. In February, they also launched an AR challenge on X under . community-driven reward ecosystem #LaikaWorldChallenge At the same time, the project provides general DeFi functions such as NFT staking. Users can stake their assets to receive ‘boosts,’ likely enhancing their benefits or standing within the community. Laika will also hold regular pool raffles, where participants can win popular meme coins such as DOGE, SHIBA, and BABYDOGE. Users can also stake the native token to earn an APY of up to 20%, providing a financial incentive for long-term investment. Alongside these, a point system will provide daily claims, engagement, and in-game feats, likely allowing users to accumulate points for various actions within the platform. The ruffDAO will manage the project to support community-driven decision-making and growth opportunities. There’s also an ongoing , where the Laika team will reward the funniest community-voted memes on X (formerly Twitter). It shows the project's commitment to the classic social media meme culture that influenced the entire meme coin phenomenon. meme contest Key Features of the Laika Project At the heart of Laika's ecosystem is the Laika Foundation, dedicated to creating the biggest community. The foundation supports large-scale projects accessible to everyone within and outside the Web3 space. Laika wants to demonstrate that crypto adoption is not complex, rather, it can happen gradually with continuous learning, engagement, and fun. The Laika SuperVerse extends this mission, offering fully immersive experiences for exploration, learning, and interaction, bridging the Web2 and Web3 worlds. Laika introduces a unique token distribution model that maximizes community participation and ownership. Coupled with cutting-edge 2D, 3D, and AR NFTs, Laika offers a new dimension of digital asset interaction backed by DeFi functionality. There’s also the Laika Wallet and gaming studio, which will facilitate Web3 transactions and introduce new Web3 mobile games. The is already available for download on the Google Play Store, soon it will be listed in the App Store. Laika Wallet Global Brand and Charity Programs Beyond its digital ventures, Laika aims to expand into the physical world through key brand partnerships, merchandise, and events. The project also prioritizes social impact, with community-driven initiatives to build dog shelters globally, highlighting its commitment to positive change both online and offline. There is a significant charity aspect to the project, as the team plans to hold an action for its toy dog that traveled to the lower orbit last week. All proceeds from the auction will go towards supporting a dog shelter. Bottom Line As the Laika project takes its first steps towards its moon mission, it represents a bold experiment in the power of community, education, and innovation within crypto space. While a large number of meme coin projects tend to thrive on speculative hype and liquidity manipulation, Laika has shown true commitment to its roadmap and campaign. The rapidly growing meme coin market has great scope for the latest entries like Laika. It will be an intriguing project for the meme crypto community, one that investors will surely keep a close eye on.

Laika Goes to the Moon: A Novel Approach to Memecoin Education and Community Engagement

লাইকা চাঁদে যায়: মেমেকয়েন শিক্ষা এবং সম্প্রদায়ের ব্যস্ততার জন্য একটি অভিনব পদ্ধতি

Laika fliegt zum Mond: Ein neuartiger Ansatz zur Aufklärung über Memecoins und zur Einbindung der Community

Laika va a la luna: un enfoque novedoso para la educación y la participación comunitaria de Memecoin

Laika va sur la Lune : une nouvelle approche de l'éducation Memecoin et de l'engagement communautaire

लाइका चाँद पर जाती है: मेमेकोइन शिक्षा और सामुदायिक सहभागिता के लिए एक नया दृष्टिकोण

ライカが月へ行く: ミームコイン教育とコミュニティ参加への斬新なアプローチ

Laika는 달에 간다: Memecoin 교육 및 커뮤니티 참여에 대한 새로운 접근 방식

Laika vai à Lua: uma nova abordagem para a educação do Memecoin e o envolvimento da comunidade

Laika отправляется на Луну: новый подход к образованию Memecoin и взаимодействию с сообществом

Laika Aya Gidiyor: Memecoin Eğitimi ve Topluluk Katılımına Yeni Bir Yaklaşım

Laika lên mặt trăng: Một cách tiếp cận mới đối với giáo dục Memecoin và sự gắn kết với cộng đồng

莱卡登上月球：Memecoin 教育和社区参与的新方法

Maintaining user attention has become more challenging than ever, however, companies can take different steps to engage their audience. Drawing from my experience in marketing, I have seen what works and what doesn’t, which ultimately determines the success of a product. Businesses can amplify the interaction between users and their tech products by leveraging strategic marketing. This will ultimately enhance trust, loyalty, and drive revenue. From compelling content to building a strong brand community, to user experience personalization, there are a few good strategies to increase product engagement. Here is how you can master product engagement through strategic marketing: Understand Your Audience It might sound cliche, but knowing your audience is a fundamental aspect of crafting and delivering effective marketing. You not only want to identify who your users and potential customers are, but you also want to analyze their behavior, their preferences, and really try to put yourself in their shoes. Getting these types of insights into your audience will enable you to tailor your marketing efforts to resonate with their wants, needs, and desires in order to ultimately drive higher engagement and conversion rates. Let’s take a look at how you can identify and analyze your audience. Identifying Your Audience Identifying your users involves creating specific segments based on information that is valuable to your business - this information can then be translated into marketing campaigns targeted to specific segments of your audience. When talking about segmentation, think of factors such as age, gender, location, income level, occupation, or even specific actions and events. You can segment your audience into as many groups as you think would be valuable. This will allow you to not only better understand their unique needs, preferences, and pain points, but also to set the foundation for the type of interaction you’d like to increase. In order to identify your audience, there are a variety of methods you can use. These include market research, surveys, and more. If you already have active users, the easiest way to identify your audience is to analyze your current data. Gathering information will enable you to create more targeted and personalized marketing campaigns. Analyzing User Behavior Analyzing how users interact or have interacted with your product is fundamental to understanding your audience. The analysis can include tracking metrics that range from pages visited and time spent to click-through and conversion rates. One can gain valuable insights into the behavior of their users to identify both areas for improvement and most importantly, to understand the audience. The fastest way to do this would be to segment the top users and trace back to their app or website behavior. Write Compelling Content Compelling content resonates with your audience and goes beyond sharing information. Think about content as a means to (a) add value, but most importantly, (b) drive a specific action. Great content will educate, inspire, and ultimately, foster product engagement - all whilst being tailored to your audience. High-Quality Content When thinking about writing compelling content, the first thing one should focus on is the quality. Creating high-quality content requires attention to detail in research, writing, and editing. Companies usually invest in skilled copywriters who can produce content that aligns with their brand’s values while also resonating with the audience. When writing quality content, it is crucial to always keep in mind who your audience is, the purpose of your content, the key messages you want to convey, if it’s easy to read and understand, if it provides value, and if it’s a reflection of your company. Tailored Content Writing compelling content is especially tied to tailoring it to your target audience. This includes tailoring the messaging, tone, and format that might resonate most with the specific audience segment you are looking to reach. Personalizing content is key to ensuring the business can deliver more relevant and impactful content. This may include: personalized email campaigns dynamic website content targeted social media ads Improve User Experience User experience will play a key role in the success of any product marketing engagement efforts. The best way to improve your product UX is by crafting a user-friendly interface and by streamlining the user onboarding process. Building a User-Friendly Interface There are a few key pillars to what a successful user-friendly interface should look like. A well-designed interface not only anticipates the user's needs, but it also guides them effortlessly into their journey while prompting them to engage and interact more with the platform. The pillars include consistency, clarity, accessibility, responsive design, catchy (but easy-to-understand) titles, and clear call to actions. By adhering to these key pillars, you can create a user-friendly interface that delights users and fosters engagement, ultimately contributing to the overall success of your product or platform. Streamlining the Onboarding Process Your onboarding process serves as a fundamental process in improving user engagement, and incorporating effective marketing strategies can amplify its impact. A streamlined onboarding process guides users through the initial setup and helps them familiarize themselves with the product, all while reducing engagement friction. There are some key strategies to streamline an onboarding process and these include: Make sure your onboarding process is simple and straightforward, focusing only on essential information and avoiding overwhelm. Keep it simple. Instructions to help users navigate the platform are always seen as positive. Use interactive walkthroughs, tips, and video tutorials. Provide guidance. When thinking about improving engagement, give users something they can progress towards - this will encourage them to interact more with the platform. Progress indicators. Just like anything else, personalizing everything to an individual’s preferences is crucial. Users will feel more compelled to interact with the product if they know that it will provide value specific to their situation and needs. Personalization. Conclusion We have seen some essential strategies for mastering product engagement. Understanding your audience is paramount as it allows for tailored marketing efforts that resonate with their preferences and behaviors. Compelling content is another key component, serving to educate, inspire, and foster engagement, companies can create content that adds value and motivates action. Moreover, optimizing user experience is crucial for enhancing product engagement. A user-friendly interface and streamlined onboarding process are essential in guiding users seamlessly through their journey and reducing engagement friction. We will be diving further into more strategies for maximizing product engagement through strategic marketing in the second part.

Mastering Product Engagement: Amplifying Interaction Through Strategic Marketing (Part I)

পণ্যের সম্পৃক্ততা আয়ত্ত করা: কৌশলগত বিপণনের মাধ্যমে মিথস্ক্রিয়া বৃদ্ধি করা (প্রথম অংশ)

Produktengagement meistern: Interaktion durch strategisches Marketing verstärken (Teil I)

Dominar el compromiso con el producto: amplificar la interacción a través del marketing estratégico (Parte I)

Maîtriser l'engagement produit : amplifier l'interaction grâce au marketing stratégique (partie I)

उत्पाद जुड़ाव में महारत हासिल करना: रणनीतिक विपणन के माध्यम से बातचीत को बढ़ाना (भाग I)

製品エンゲージメントをマスターする: 戦略的マーケティングを通じてインタラクションを強化する (パート I)

제품 참여 마스터하기: 전략적 마케팅을 통한 상호 작용 증폭(1부)

Dominando o envolvimento do produto: ampliando a interação por meio do marketing estratégico (Parte I)

Освоение взаимодействия с продуктом: усиление взаимодействия посредством стратегического маркетинга (Часть I)

Ürün Etkileşiminde Ustalaşmak: Stratejik Pazarlama Yoluyla Etkileşimi Güçlendirmek (Bölüm I)

Nắm vững sự tương tác với sản phẩm: Tăng cường tương tác thông qua tiếp thị chiến lược (Phần I)

掌握产品互动：通过战略营销扩大互动（第一部分）

$DED: The MemeCoin Sparking New Life in Polkadot's Ecosystem Memecoins have made a name for themselves in the constantly changing world of cryptocurrency by offering a mix of fun, community, and real money-making opportunities. All three of these things come together in memecoins. What this phenomenon is best shown by is how popular the term $DED is right now on the social media site X. Not only does this rise in fame show how strong the community behind memecoin is, but it also marks an important moment for Polkadot and the environment it fits into. We will talk more about this trend and look at what it means and how it has changed since the news of the $DED memecoin snapshot. For instance, the $DED memecoin began as a joke in a small online group but quickly caught on as more people joined the joke and put money into the coin. This made it more valuable and well-known, showing that community and humour can really help people make money in the world of cryptocurrency. The meteoric rise of the DED The fact that $DED has moved up the top lists on X shows how quickly the memecoin is becoming famous. Due to the fact that $DED, which is a representation of the Polkadot ecosystem, has created a rush of excitement within the community, more than 20,000 individuals are eagerly anticipating the airdrop in the $DED Telegram channel. This is because $DED has caused the community to become more enthusiastic. What a nice treat this photo event was! It helped to reinforce the goal of $DED, which is to get more people in the community involved in the network. The Polkadot group is even more excited now that the snapshot has been made public. The huge number of people who are active in the $DED Telegram group shows how passionate they are about it. This channel has a lively community spirit because people there actively discuss strategies, share ideas, and work together. It is extremely clear that the community is ready to support and propel the $DED token to new heights, as seen by the increasing interest that has been displayed recently. This is very visible. An important step towards strengthening $DED's place in the Polkadot environment was taken by the snapshot event for the token. It's a smart move that will get more people involved in the community and give them more reasons to join the network. This attempt brings attention to the fact that the coin has the power to encourage growth and make community members better bonds. The $DED coin is helping Polkadot grows and scale its ecosystem Perhaps the release of $DED will mark the start of a new era of growth and attention for the Polkadot community. This is a very important event. Because $DED is a memecoin with real goals, it has the unique ability to bring new wealth to the ecosystem. This means that it can compete with other markets for more people's attention and money. Where Polka Dot Style Starts to Change An important part of the community thinks that the launch of the $DED coin was a turning point for Polkadot. It's a smart chance to bring new investors into the environment and get people who are already involved excited about it again. Polkadot needs to get moving again in order to regain its position in the competitive world of cryptocurrencies, and this could be the push it needs. Making ties between people in the community stronger The partnerships and support that are supplied by key initiatives that are a member of the Polkadot network are evidence of the unwavering solidarity that exists within this community. The Talisman Wallet, Nova Wallet, and SubWallet are a few examples of the projects that fall within this category. This collaborative effort strongly demonstrates the community's commitment to supporting $DED and, by extension, the whole Polkadot ecosystem. It is an important message that conveys the importance of this commitment. The Zealy Campaign The launch of the Zealy campaign, with a prize sum of over $30,000 in DOT, is another sign of how passionate and involved the community is with the $DED coin. Polkadot is once again the centre of attention thanks to high-profile sponsorships from well-known crypto stars like DataDash, Ash Crypto, and DubzyXBT. These recommendations make the token even more well-known and desirable.  The goal of "Dot is DED" is to rethink how to bring people together and get them involved in their communities. The goal of the community to launch the first memecoin on the Polkadot network was what led to the start of the DOT is $DED campaign. Because of the impact that $BONK had on the ecosystem of Solana, the community saw an opportunity to produce a similar rush of passion and engagement for Polkadot by using the same platform. This was something that they viewed as a potential possibility. How collaborative work pushes the memecoin community forward There were a lot of problems that had to be solved along the way to start $DED. However, the community's desire to repeat the success seen in other areas was what was needed to get things moving. This project that everyone worked on together shows how strong group teamwork can be when it comes to reaching big goals. For example, community members held virtual events and teaching classes to get more people to know about and join the Polkadot environment. This was similar to what was done during the $BONK campaign. The strength of community-driven efforts in attaining shared objectives was shown by the fact that this collaborative effort resulted in a considerable rise in user engagement and adoption of Polkadot. People are getting more and more excited about the upcoming airdrop. It is also expected that this event will bring even more people into the community, bringing in more followers and making the coin more popular among loyal Polkadot fans. Any and all concerns about the death of the Polkadot ecosystem have been put to rest as a direct consequence of the successful execution of the introduction of the $DED. Because of the combined efforts of the community, the Polkadot Foundation, and ecosystem activities, the market has been given a new lease of life. This is a consequence of the combination of these three factors. This shows how strong and useful the Polkadot network can be. The successful launch of $DED has not only revived interest in the Polkadot ecosystem but has also solidified its position as a leading player in the decentralized finance space. With the community's continued support and the foundation's strategic initiatives, Polkadot is poised for even greater success in the future. Don’t forget to like and share the story! This author is an independent contributor publishing via our brand-as-author program. Be it through direct compensation, media partnerships, or networking, the author has a vested interest in the company/ies mentioned in this story. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR Vested Interest Disclosure:

How $DED's Social Media Surge is Redefining Crypto Community Engagement

$DED-এর সোশ্যাল মিডিয়া সার্জ কীভাবে ক্রিপ্টো কমিউনিটি এনগেজমেন্টকে পুনরায় সংজ্ঞায়িত করছে৷

Wie der Social-Media-Anstieg von $DED das Engagement der Krypto-Community neu definiert

Cómo el aumento de las redes sociales de $DED está redefiniendo la participación de la comunidad criptográfica

Comment la montée en puissance des médias sociaux de $DED redéfinit l'engagement de la communauté cryptographique

$DED का सोशल मीडिया उछाल क्रिप्टो सामुदायिक जुड़ाव को कैसे पुनर्परिभाषित कर रहा है

$DED のソーシャル メディアの急増が仮想通貨コミュニティの関与をどのように再定義しているか

$DED의 소셜 미디어 급증이 암호화 커뮤니티 참여를 재정의하는 방법

Como o aumento da mídia social de $DED está redefinindo o envolvimento da comunidade criptográfica

Как всплеск социальных сетей $DED меняет определение взаимодействия с криптосообществом

$DED'in Sosyal Medya Artışı Kripto Topluluğu Katılımını Nasıl Yeniden Tanımlıyor?

Sự gia tăng truyền thông xã hội của $DED đang xác định lại mức độ tương tác của cộng đồng tiền điện tử như thế nào

$DED 的社交媒体热潮如何重新定义加密货币社区参与

The founder of Blur Pacman introduced the points system to the Layer2 market after harvesting success in the NFT market. Blast, a Layer2 project launched on November 21, 2023, soared to $2.2 billion in TVL in just a few months. Pacman is not the first person to introduce the points system into Web3. Friend.tech, the most popular social project last year, also combined points in its mechanism. In the first half of 2022, one project linked points with its airdrop. There is no denying that the points system, which strongly empowered Blast to stand out in the Layer2 market, has taken the operation approach in Web3 in another direction. More and more projects are starting to build their own points system to improve community retention and engagement. · After Manta launched the points system, its TVL overtook Starknet and zkSync in a very short time and currently ranks 10th in TVL among all public chains. · Under the effect of Jito, Solana ecological projects have launched their point system, and various crypto communities and individuals in the market have come to actively engage to accumulate points. For both crypto projects and users, 2024 sees a bull market, acting as a year of airdrops and points. There are many ways to increase community retention and engagement. This article provides you with some clues. Why are more and more projects choosing to introduce a points system? How to quickly build a point system suitable for the project? Why choose the points system? System optimization and flexible design of token economy For , points can help the project build a , which was initially used in the GameFi field. GameFi projects like StepN and Axie achieved rapid growth with excellent token model design. projects that have already issued tokens dual token model Dual tokens are composed of equity tokens and functional tokens. The tokens issued by the project act as equity tokens, and the points act as functional tokens. The equity token brings returns and benefits to its holders, while points can be attached to community participation and loyalty. The project defines the rules for the issuance of points and uses the exchange mechanism to connect points and functional tokens, giving incentives to loyal community participants, thus bringing new vitality to the community and ecology. For , points can help design a more rational token economy model. By taking into account the total number of points and the user's point holdings, the project can cleverly plan the token economy model and community airdrop rules. A well-designed token economy model helps projects operate in the long run. Many projects suffer from plummeting quantity and quality of community engagement after airdrops, losing competitiveness in a fierce market. projects that have not issued tokens User expectation management The introduction of a points system provides an effective means for projects to . In the past practice, a large number of users felt that their investment was not proportional to the return after the airdrop and no longer supported the project. By introducing a points system, the project defines the value of each behavior and designs the corresponding points to manage user expectations effectively; Open and transparent rules are conducive to a just and sustainable community ecology. more accurately manage user expectations of airdrop benefits Continuous attraction of users’ attention . The user's patience for each project is limited. How to get continuous attention from users without an issued token? The answer is the points system. With the consumption of time and the accumulation of points, the higher the cost the user invests, the higher the stickiness and expectations the user gives the project. Attention is a scarce resource in a bull market How to build a point system How to design the points system to better motivate your community and increase retention? In the early stage of the design, especially when defining the point corresponding to each action, it is necessary to clarify what kind of user behavior the project encourages. There are two categories of user behavior including and . transaction behavior non-transaction behavior · The allocation of points can take into account such factors in transaction behavior as the . As far as possible, users can keep their funds on the project platform for a long time, which will help improve the transaction scale of the project, increase the liquidity of the platform, and increase users’ cost in time and resources on the project platform, which is more conducive to the project to establish a more stable and lasting user base. number of transactions, trading volume, and time for users to deposit funds · For projects with non-transaction behaviors, users' daily behaviors should be considered in the design, and SocialFi should pay attention to in forms like knowledge sharing and platform promotion to increase the engagement enthusiasm of community users and improve retention rate. communication among users Even though we are aware of the advantages of the points system, it is not easy to set up a point system and determine the point of each behavior. It’s easy to miss the opportunity to seize users if a proper points system is not in place since the current market is very fast-paced. In this case, third-party platforms have a role to play in helping projects build communities to promote user enthusiasm and retention. Projects like Wormhole and Zeroland are examples. Most projects in the market currently lack operational resources and professionals. · Platforms, like TaskOn Community, provide comprehensive tools to help projects develop a points system. Once a project has created a community on the platform, it can quickly design the points system required for each level and display the upgrade process. · These platforms support the classification of tasks, whether transaction behavior or non-transaction behavior, which is very easy to use. Moreover, projects can set the number of repetitions of tasks, avoiding a lot of duplication of manual work to set up tasks from scratch. · Compared with the project's official design of the point system, the involvement of a third party helps enhance user trust. Users are assured that the point system is guaranteed by a third party. · Projects with sufficient resources will embed the points system directly on the product page, while those without sufficient resources will mostly use the Discord and Telegram communities to post tasks by administrators, which incurs a large amount of repetitive work. The points are manually and cannot be updated in real-time, while users are sensitive to their investment and timely return. · The Leaderboard on the third-party platform can meet the demand for real-time feedback. The prevailing points system The points system is a trend and has proved its success in Web2. The adoption and outstanding performance of the point system by Blast, Linea, and other projects demonstrates the benefits of the points system. Third-party tools will be a great choice, especially for projects without templates or extra resources to build the points system, to earn the user's trust and energize the community.

How Points System Affects Web3 Community Development & Engagement

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