Audicus is a new online delivery model for advanced hearing aids that is quickly changing the hearing aid industry

Audicus

Hi there, Welcome to the first edition of the AgeTech News Roundup, a monthly recap of the latest happenings in the world of technology for older adults. Below you’ll find summaries of the latest AgeTech financings, product announcements, and events. My name is Max Zamkow and I’m a coordinator for and a partner at , a venture firm that invests specifically in startups working to make life better for older adults and their caregivers. Aging2.0 New York Third Act Ventures Additionally, if you have a product announcement, funding update, or comment for future editions, please reach out. Enjoy! CarePredict, a startup that’s made inroads into senior facilities with its smart wearables tied to actionable insights, has almost doubled its total funding with this latest inside round. Its flagship product, Tempo, uses a variety of sensors and algorithms to detect what the company calls “activities of daily living” — everything from eating and drinking to bathing and using the toilet. After learning the user’s habits, the system is able to detect abnormal behavior and alert the appropriate caregiver in real time. CarePredict raises $9.5mm Series A & Launches CarePredict at Home Originally only for those in Senior Living facilities, at CES CarePredict launched a direct-to-consumer product. According to the release, the company is promising to “empower family members with constant visibility and unparalleled insights […] allowing them to make the right decisions well in advance”. Promising this Orwellian fantasy has been the downfall of companies past — after all, who likes being monitored constantly. We’ll see if CarePredict can succeed where others have failed. SameDay Security, the maker of , a minor player in the PERS market, raised $32mm on the promise of Addison, a virtual caregiver they debuted at CES. According to the press release, she’s a “state of the art, 3D animated caregiver” who can carry on two-way conversations, ensure medication adherence, and provide real-time assessments to a care team. Intended as an aid for Home Care agencies, the company hopes to reach the millions unable, or unwilling, to spend the thousands required for 24/7 care. SameDay Security raises $32mm to create a “Virtual” caregiver Electronic Caregiver Speaking of non-human caregiving, after 4 years and $22mm in funding, Intuition Robotics’ ElliQ is finally available to , expecting to ship this summer for the not-so-low price of $1500. The company also announced at CES the launch of “Platform Q”, described as “a cognitive AI platform that brings third-party devices to life”. Essentially this means that Intuition Robotics is throwing its hat into the ring to compete with Siri, Alexa, Cortana, and Google for voice assistant dominance. Speaking about its partnership with Toyota, an investor in Intuition Robotics, the company says that it’s creating an experience in which the car engages driver and passengers in a proactive, personalized and delightful way as a key to accelerate consumer acceptance of autonomy. As exciting as that sounds, a startup splitting its focus before it begins selling its first product is rarely a good sign. Good luck ElliQ, here’s hoping you don’t end up like . ElliQ partners with Toyota & now available for pre-order pre-order Jibo or Kuri Foray’s “Spring”, its much anticipated modern take on the rollator (aka walker with wheels) has launched on Indiegogo. Founded in 2015, Foray was one of the first companies to see an opportunity in more modernized, good looking accessibility devices. Other companies have followed suit, such as which received funding last year to start manufacturing its line of shower chairs. The Spring hit its goal in the first 48 hours of going live, a huge testament to all the hard work the Foray team has put in. Foray launches a crowdfunding campaign for its modern rollator Lonjev Since their invention over 100 years ago electronic hearing aids have had three things in common: they’re incredibly expensive, they don’t work very well, and they’re so ugly that many would rather be deaf than wear them. In the last few years a few startups have attempted to disrupt parts of the problem — cut out the middle-men markups with a Casperesque direct-to-consumer offering, while the now-deceased tried to make them look cool. The $5bn hearing aid industry is beginning to crumble Audicus Doppler Labs But just like everything in life, timing is everything. Thanks to technological advances and a in which prescriptions are no longer required, we’re seeing a proliferation of low-cost, high-tech hearing aids hit the market. is picking up the torch from Doppler Labs, making good-looking devices with such great performance that last year they became the first non-traditional hearing aid to be prescribed by the UK’s National Health Service. is maintaining a relatively high price but packing their new Opn devices with features like Bluetooth connectivity, tv adaptors, and an AI assistant. meanwhile has taken its voice boosting speaker technology and is embedding it in $249 hearing aids, a fraction of the cost of traditional devices. Expect to see a lot of turmoil in this industry as new players continue to enter and incumbents struggle to innovate. regulatory change Nuheara Oticon ZVOX If you found this newsletter interesting, give it some claps, forward it to others, and sign up for the email list below. Thanks!

AgeTech News Roundup: №1

The transition from Web2 to Web3 signifies a shift from centralized platforms to a decentralized ecosystem, where users have ownership over their digital assets. As Web3 gains momentum, innovative social media applications are emerging to redefine the way we interact online. In this article I will review the existing social media apps specifically for the web3 industry. In the era of Web2, social media platforms dominated the digital landscape. Now, with the advent of Web3, the focus has shifted towards user sovereignty and ownership. Among the pioneers in this space is Steemit, a decentralized platform that rewards users for their contributions. Audius Audius is a next-generation decentralized social media platform built for musicians and music lovers. It’s a decentralized music streaming platform that offers a unique and artist-centric experience. The social media platform allows artists to directly upload, share, and monetize their music, giving them control over their content and the opportunity to earn revenue through streaming royalties, tips, and fan engagement. Smart contracts handle royalty payments, guaranteeing fair distribution of revenue to artists based on predefined rules. Last year, the platform’s user community hit 7.5 million. Audius encourages user interaction through music streaming, favoriting tracks, following artists, playlist creation, and reposting. Chingari Chingari is a decentralized video-sharing social media platform created in India and launched in 2018. It was launched as an alternative to TikTok when it was banned in the country. Although an Indian-native networking app, it supports over 20 languages and has a global community of over 175 million due to its rebranding and crypto-empowered community. Minds Minds is another  Web3-based open-source social media platform, offering a decentralized and privacy-centric alternative to traditional social networks. It allows users to earn Minds tokens, a form of cryptocurrency used for content boosting, supporting fellow users, and accessing premium features. The transparency and accountability of token transactions are ensured as these tokens are maintained on the Ethereum blockchain. The platform's integration of cryptocurrency empowers users to increase the visibility of their content using Minds Tokens. Additionally, these tokens can be exchanged for other cryptocurrencies or fiat money, providing users with an opportunity to gain tangible benefits and potentially monetize their activity on the network. The platform is a hub for free expression, connecting diverse communities interested in topics ranging from politics and social issues to art, cryptocurrency, and activism. As of 2020, platform had 2.5 million registered users. Telegram Telegram plays a pivotal role in the Web3 community, serving as a dynamic hub for crypto enthusiasts, developers, and blockchain projects. Its secure and encrypted messaging platform fosters real-time communication, enabling users to exchange ideas, collaborate on projects, and stay updated on the latest industry trends. Telegram channels and groups provide a space for vibrant discussions, ICO announcements, and community-building efforts, creating a decentralized information ecosystem. Additionally, Telegram's integration of bots and smart contracts facilitates automated interactions, streamlining processes and enhancing user experiences within the Web3 landscape. Overall, Telegram stands as an indispensable tool for the Web3 community, promoting connectivity and knowledge-sharing in this rapidly evolving space. Sending Labs And finally, the one standout pioneering communication infrastructure company from Singapore, Sending Labs. Sending Labs, co-founded by Mason Yang, renowned for propelling Dolphin browser to over 200 million users, is at the forefront of constructing decentralized encrypted communication infrastructure. Their flagship product is SocialScan. This innovative blockchain explorer seamlessly intertwines crypto transactions with social interactions, forging a cohesive web3 domain that empowers users to delve into, connect, and participate in vibrant communities. Much like Etherscan or PolygonScan, SocialScan boasts an added feature: wallet-to-wallet messaging. On SocialScan, any web3 wallet owner can engage in conversations with other wallet addresses, discussing recent NFT acquisitions or inquiring about gaming assets. Most notably, one can directly inquire about specific transactions with the wallet address involved. Picture a scenario where you mistakenly send coins to an incorrect address. Without a chat feature, rectifying such an error becomes an insurmountable challenge. Embracing the Web3 Era of Social Interaction As we delve into the Web3 era, a renaissance of social media and messaging platforms is unfolding before us. The transition from Web2 to Web3 represents a monumental shift towards decentralization, granting users unparalleled ownership and control over their digital identities. Projects like Sending Labs, Diamond App, Minds, Audius, and Chingari are pioneers in this landscape, each offering a unique approach to redefine how we connect and share in the digital realm. From creator-centric tokens to privacy-focused networking, these platforms are not only innovative but are reshaping the very foundations of social interaction. With Sending Labs leading the charge in revolutionizing blockchain exploration, and platforms like Diamond App providing users the power to invest in their favorite creators, the Web3 era is poised to unleash a wave of creativity and collaboration. Minds' commitment to privacy and Audius' artist-centric model further exemplify the diverse avenues Web3 offers for meaningful engagement. Chingari's impressive global community demonstrates the growing demand for decentralized alternatives, and this trend is bound to continue. As we reflect on these developments, it's evident that the Web3 era of messaging and social media is not only upon us but is just beginning to thrive. The promise of increased ownership, privacy, and financial empowerment is poised to attract an ever-expanding user base, setting the stage for a new era of digital interaction. With each passing day, we can expect more users to onboard these platforms, marking a paradigm shift in how we connect and communicate in the digital age.

Web3 Social Messaging Reviews of Audius, Chingari, Minds, Telegram and SocialScan

ওয়েব3 অডিয়স, চিঙ্গারি, মাইন্ডস, টেলিগ্রাম এবং সোশ্যালস্ক্যানের সামাজিক বার্তার পর্যালোচনা

Web3 Social Messaging-Rezensionen von Audius, Chingari, Minds, Telegram und SocialScan

Reseñas de mensajería social Web3 de Audius, Chingari, Minds, Telegram y SocialScan

Examens de la messagerie sociale Web3 sur Audius, Chingari, Minds, Telegram et SocialScan

ऑडियस, चिंगारी, माइंड्स, टेलीग्राम और सोशलस्कैन की वेब3 सोशल मैसेजिंग समीक्षाएं

Web3 ソーシャル メッセージングの Audius、Cingari、Minds、Telegram、SocialScan のレビュー

Audius, Chingari, Minds, Telegram 및 SocialScan에 대한 Web3 소셜 메시징 리뷰

Avaliações de mensagens sociais da Web3 de Audius, Chingari, Minds, Telegram e SocialScan

Обзоры социальных сообщений Web3 Audius, Chingari, Minds, Telegram и SocialScan

Audius, Chingari, Minds, Telegram ve SocialScan'in Web3 Sosyal Mesajlaşma İncelemeleri

Đánh giá về tin nhắn xã hội Web3 của Audius, Chingari, Minds, Telegram và SocialScan

Audius、Chingari、Minds、Telegram 和 SocialScan 的 Web3 社交消息评论

🦔 Announcing Audius Hedgehog: Build Your DApps Like Apps

In the world of art and culture, as in many other fields, a transformation is underway thanks to blockchain technology and decentralized applications. This transition from traditional methods of managing cultural assets to new ones that do not rely on a single central authority is known as " ." culture decentralization Let's explore the changes taking place in the realm of art and culture due to this revolution, examine examples of decentralized solutions already implemented or in progress, and consider what to expect in the near future. What Is Culture Decentralization? Culture decentralization is a concept wherein control and management of cultural assets, such as art, literature, music, and other cultural values, shift from the hands of central authorities like galleries, publishers, and record companies to the hands of communities and individual creators. It aims to ensure fairer profit distribution, greater accessibility to art and culture, and more freedom for artists and authors. Blockchain and Decentralized Applications in Culture Blockchain is a technology that provides a decentralized and secure system for recording and exchanging information. In the context of culture, blockchain can be used to create authentic records of art ownership and copyrights, as well as to ensure transparency and financial accountability. Decentralized applications, or , are programs that run on blockchain and provide functionality that is not dependent on a single central governing body. DApps In the cultural sphere, DApps can be used to create art markets where artists can directly sell their works to buyers, bypassing intermediaries. Drivers of Culture Decentralization The development of blockchain and decentralized applications has become possible due to technological advancements that ensure the security and efficiency of such systems. Technological Progress: Many artists, authors, and cultural workers feel that traditional models of managing cultural assets them with a fair share of profits and control. Discontent with Traditional Models: do not provide The public desires more direct access to art and cultural values and wishes to support creative individuals. Demand for Greater Freedom and Accessibility: Advantages of Cultural Decentralization Blockchain guarantees transparency and authenticity of data related to art ownership and copyrights, reducing the risk of forgery and counterfeiting, common issues in the art and antiquities world. Transparency and Authenticity: Decentralization lowers barriers to accessing art. People can purchase art even if they lack access to elite galleries and auctions, needing only a device with internet access. Accessibility to Art: Decentralized platforms often rely on community voting and decision-making to manage content and rules, creating a fairer and more democratic system of governance. Community Self-Governance: In addition to numerous benefits, culture decentralization also comes with some drawbacks and challenges to consider: One of the primary drawbacks of decentralized systems is the lack of formal regulation, creating an environment where fraud and copyright violations can occur. Lack of Regulation: In some cases, especially with digital assets, ownership rights can be unclear, leaving owners uncertain about their rights and responsibilities. Uncertainty of Ownership Rights: Decentralized systems are susceptible to security threats such as hacking and smart contract vulnerabilities. Security and Vulnerability Concerns: Prices of certain digital assets, like NFTs, can be highly volatile and subject to speculation. Market Value Uncertainty: In light of these challenges and prerequisites, let's examine several companies and projects that are actively working on culture decentralization and addressing these drawbacks: centralized music platform where musicians can upload their music directly, bypassing traditional music labels. This enables them to earn a larger share of profits. is a de Audius The platform stores music on a decentralized network, making data more resistant to censorship. Users can listen to music for free and even earn tokens by participating in the community. AUDIO Audius showcases how decentralized solutions are changing the music industry, making it fairer and more open for both musicians and listeners. is an innovative solution that brings the traditional art market into the digital era. Previously, access to this sphere was limited and not readily available to everyone. 10101.art However, with the emergence of 10101, this world becomes closer and more accessible to all interested parties with just a few clicks. One of the platform's key features is the concept of fractional ownership. This allows every individual to become the owner of original works of art, including pieces by masters like Picasso, Dali, and Warhol. You can collect art, share it, or sell art pieces. ensures legal ownership for physical art pieces through blockchain certificates. Thanks to this technology, all information about art pieces is publicly accessible and protected from forgery. All artworks presented on the platform are available for public viewing in the DIFC gallery in Dubai. 10101.art is a unique decentralized virtual reality built on the Ethereum blockchain. In this virtual universe, users can acquire "land parcels" using the token, a digital asset. These parcels can be used to create and develop virtual worlds and content, including art, entertainment, and education. Decentraland MANA Decentraland provides artists and developers with greater freedom and control over the content they create, as well as the opportunity to earn from the sale of virtual assets and services in this decentralized virtual universe. , culture decentralization represents an intriguing and promising direction, but it also comes with challenges that require attention and solutions. The successful development of this revolution will depend on the industry's ability and legislators to adapt to new realities and strike a balance between innovation and security. In summary

Culture Decentralization: Blockchain & Decentralized Solutions

In the wake of the infamous COVID-19 pandemic, the world witnessed a surge in virtual events and online engagements. Individuals turned to platforms like Snapchat for entertainment, leading to a substantial increase in daily active users. Similarly, companies transitioned their conferences to virtual spaces, utilizing various online meeting tools. However, a notable trend emerged in the entertainment industry, with celebrities and companies taking concerts online to engage with the millions of users present on various platforms The Emergence of Metaverse Concerts One of the pioneering events in this transition was the masked DJ's Metaverse debut in 2019, aligning music with Fortnite's rapidly expanding Metaverse. Subsequently, artists like Travis Scott and Justin Bieber also ventured into the Metaverse space, hosting concerts on virtual platforms. David Guetta, a prominent figure in the music industry, partnered with Wonder Works Studio and Warner Music Group for a 45-minute set in the Roblox Metaverse in February 2021. The Future of the Industry: Empowering Creators with WEB3 and Blockchain The evolution of the entertainment ecosystem, particularly in the realms of gaming and music, is expected to be significantly influenced by blockchain technology and the principles of WEB3. This transformation is poised to benefit creators and individuals alike by providing an open and free world for content generation and consumption. Gaming is anticipated to play a pivotal role, attracting a substantial increase in users to the blockchain. Successful projects within the blockchain sphere will create open platforms, allowing content creators to add value through User Generated Content (UGC). Music and choreographers will also contribute digital content to these platforms, establishing the second major product offering within this evolving landscape. Unlocking the Future: Delve Into WEB3 and Shape the Next Wave of Entertainment In a world where screens have become our stages and virtual arenas our concert halls, a new era is dawning upon the entertainment industry. As we witnessed the rapid shift to virtual experiences post-pandemic, it became evident that our digital realm holds immense potential. Enter WEB3, a realm where creators, innovators, and enthusiasts converge to redefine how we create, consume, and celebrate content. The future of entertainment is being rewritten, and you're invited to be a pioneer in shaping this transformative journey. Join us as we unveil the opportunities, the excitement, and the limitless possibilities that lie ahead. It's time to unlock the future, and the key is WEB3. Are you ready to turn it? I will leave some of the platforms that you can keep an eye on to get involved in this ecosystem towards the end of this article with what you could do with those platforms. Monetizing Content and Empowering Creators One of the key advantages for creators is the ability to monetize and own their creations through blockchain implementation and interoperability. This facilitates the co-creation of immersive experiences across multiple platforms, granting creators increased exposure and revenue streams for their content. Furthermore, WEB3 platforms may introduce novel ways for content creators to distribute royalties to music owners, enabling redistribution of the music through content creation. This innovative approach opens up new channels for artists, individuals, and content creators to collaborate and share authorized music in their content, potentially disrupting traditional streaming platforms. Enhancing User Experience in the Gaming Industry Since the gaming industry boasts millions of daily active users (DAU), integrating blockchain technology and NFTs in games and Metaverse projects should prioritize seamless onboarding. Users should have the option to join the platform as guests, progress through the system, create usernames, and later, connect their wallets. Alternatively, integrating social account logins can provide a familiar entry point for users, with the wallet connection and blockchain layer operating as a background solution for on-chain activities, these solutions are now readily available through solutions like Sequence Wallet. Speculations and Future Predictions As the industry continues to evolve, speculation arises regarding the integration of WEB3 features into existing platforms. Recent acquisitions, such as Elon Musk's takeover of Twitter, indicate a heightened focus on content creators within the platform. It is plausible that existing or upcoming platforms may integrate features aligned with WEB3, providing creators with an enticing environment to showcase their content and engage with their audience. Some of the Projects That Will Help You to Get Early Involved. The platform is a Decentralized VC; which will help you to get involved in the early stages of several high-quality projects. Gains Associates: The gamers toolbox where you can find software for web3 crowdfunding, blockchain integration, and ecosystem growth for user-generated content. Dega: Your Canvas for Creative Storytelling, enter a new era of gaming with their unique AR gaming experience that creates a unique gaming experience where each user's experience can tell a different story. ParticleINK: Own your music. Master your platform. Listen and upload instantly. 🎶 Audius: In conclusion, the entertainment industry is on the verge of a transformative era with the advent of WEB3 and blockchain technology. Content creators, music artists, and gamers have the opportunity to harness this potential early on, contributing to a future where decentralization and empowerment are at the forefront of the creative landscape. Stay ahead of the curve, and embrace the future of entertainment in the digital realm.

The Future for Creators and Entertainment in WEB3: Why You Should Get Involved Early

Combating Climate Change: The Power That DAOs Have

The Web3 ethos is all about the type of decentralization that is capable of preventing any one single point of failure; whether that applies to technological primitives or economics matters not. As far the digital marketing industry is concerned and as it relates to the ecosystem—it has proven itself to be a self defeating, self-cannibalizing advertising model. Super publisher giants have accrued and transferred so many of the formal benefits away from their user base, that their monetization models of serving ads are beginning to unroot themselves. Web2 By transferring as many of the formal benefits away from their end-users as possible, the very ads that these super publishers serve are no longer effective due to the fact that the user doesn’t have the disposable income that they once had. I am the Co-Founder and CEO of Wyrlds (one of the companies mentioned below). Dislaimer: The Different Types of Web3 Earning Models That Exist Today What Web3 advertising models are capable of doing is to not only decentralize but to democratize the antiquated Web2 economic models that have proven themselves to be less-than-adequate; in this case the advertising industry. Below are a list of Web3 projects that allow their network participants to earn coin; sorted in alphabetical order by the type of earning model. With the exception of one, what all of these projects have in common is that they require the attention resource, are subsidized by advertisement revenue-share models, and are unobtrusive in that the user does the same daily activities that they have come to know and love. Brave Browser Live Status: Browse-to-Earn Earning Model: Basic Attention Token (BAT) Coin: Whitepaper: t.ly/l-ih Website: https://brave.com/ Launched in 2020, the Brave Browser was co-founded by Brandon Eich who also happens to be the creator of Javascript and Firefox. Brave is heavily focused on user privacy and helps facilitate the trade of their user’s attention resource with an ad revenue-share model. Users are allowed to browse the web as they normally do, and overtime they accumulate the BAT token which can be traded on the Gemini exchange. Wyrlds In development Status: Digest-to-Earn Earning Model: Solana (SOL) Coin: Whitepaper: t.ly/iKrua Website: https://wyrlds.co/earn-sol/ Wyrlds is a discoverability hub and publication for Web3 games. Wyrlds is still in development however you can subscribe to their Digest Newsletter to be grandfathered into a 2x earnings multiplier once they go live. The team at is focused on bridging the gap between mainstream Web2 and Web3 gaming by deploying a Web2.5 platform. By using an ad revenue-share model, users will be able to earn SOL just by discovering new games and by viewing and sharing the latest gaming content with their family and friends. Wyrlds Ethermail Live Status: Email-to-Earn Earning Model: $EMT Coin: Not available Whitepaper: Website: https://ethermail.io/ The team at Etheremail is redefining email for the Web3 ecosystem. Just think about how many 3rd party brands and companies want to be at the top of your inbox every second of the day. With Ethermail, these brands can now pay you $EMT coin for your attention in order to get to that very same spot. Itheum Live Status: Generate Data-to-Earn Earning Model: Itheum Coin: Whitepaper: t.ly/Caq5 Website: https://www.itheum.io/ Itheum is all about the decentralization and democratization of data. According to the Itheum roadmap, their platform will allow for 3rd party companies to trade consumers for their continuous longitudinal data feeds. In fact, Itheum goes as far as empowering individuals to give out consented access control to their data by using on-chain technology; effectively unlocking legacy data silos. Because data privacy has been such a conflicting problem in Web2, the most prominent browsers are now eliminating 3rd-party cookies entirely, forcing the largest advertisers to create what are known as . On the one hand this may seem like a problem for brands, but with companies like Itheum, it’s a step in the right direction for both the consumer who can now monetize their data streams, as well as the brands who want to enrich their 3rd party consumer identity data. walled gardens Audius Live Status: Listen-to-Earn Earning Model: Audius (AUDIO) Coin: Whitepaper: t.ly/i-Lk Website: https://audius.co/ Audius is a Web3 streaming platform that allows users to upload, share, and listen to the latest songs while earning coin. The team at Audius has made a platform for the music community that allows artists to upload free or paid songs, and listeners can listen to songs while earning the Audius coin. EV.IO Live Status: Play-to-Earn Earning Model: Solana (SOL) Coin: Not available Whitepaper: Website: https://ev.io/ EV.IO is a fast-paced, in-browser First-Person shooter game that allows players to earn the native E token that can be swapped for SOL. EV.IO partners with brands who are interested in blended in-game advertising, and a portion of that budget goes to the players who earn the E token for every successful kill. Solcial Live Status: Socialize-to-Earn Earning Model: Solcial (SLCL) Coin: Whitepaper: t.ly/AbA Website: https://solcial.io/ The team behind Solcial created a social media platform that is the pinnacle of form and function. The platform’s industry leading UX/UI is backed by a tokenomics structure that is as brilliant as it is equitable. Both content creators and users are able to monetize their contribution to the platform. All users are able to mint their very own token and then use this token to speculate on the sociability performance of their peers. In addition, content creators are able to publish premium content that requires the native SLCL token to unlock and view. REWARDED.TV Live Status: Watch-to-Earn Earning Model: Replay (RPLAY) Coin: Whitepaper: t.ly/aoGcA Website: https://rewarded.tv/ REWARDED.TV is a next-generation Web3 movie streaming service that uses gamification to reward and incentives their audience. Viewers are able to earn RPLY, badges, and digital collectibles (NFTs) by simply watching their favorite movies and shows. In order to view premium content, viewers can redeem their RPLY earnings to unlock even more rewards. Additionally, REWARDED.TV is implementing social features that include live watch parties and a SuperChat; making watching TV remotely with family and friends a pass time to enjoy. Earning in the Web3 Ecosystem Recap The Web3 ecosystem is blossoming and is placing the end-user at the forefront of the monetization experience. Instead of a greed first approach, Web3 companies and their developers are heavily focused on decentralizing not only the infrastructure that underpins their products, but also the economic models that rest on top. What’s most important to note is that this list of Web3 products are passive in their very nature—meaning they don’t require the user to change their daily habits of making the most out of what the web in general has to offer. As Web3 continues to evolve and gain more traction in the mainstream, there’s really no telling of the windfall of benefits that will entice not only industry leading developers to jump onboard, but any network participants for that matter.

Web3 Ecosystem Earning Models: From Browse-to-Earn to Play-to-Earn

This article is an introduction to blockchain marketing, which I share with marketers who want to start in this field. My name is . I’m the Head of Brand Marketing and Product Marketing Manager and have worked with blockchain products. Daria Volkova There is less information in blockchain marketing than in other industries. This is both bad and good. It’s bad because the knowledge base is limited, and few people are ready to share their experiences with you. Good, because you can be the first in the niche if you find some growth hacking tools. Also, it is worth knowing that standard lead generation does not work, and they are relevant for centralized projects like crypto exchanges but not for Web3. I will talk about CEX marketing in another article. So, to begin with, let’s analyze in more detail what Web3 is, why blockchain is here, and how this version of the web changes the format of interaction on the Internet. What are the features of different stages of the web? Traditional media readers found content online and performed limited operations. WEB 1.0 — CONSUMPTION The emergence of complex databases, social platforms, mobile innovations and cloud technologies. UGC, behavioral retargeting, Google, Amazon, Facebook, Instagram and TikTok. WEB 2.0 — CONSUMPTION AND CREATION An era of greater individual ownership and decentralized systems. Ownership is tokenized, and we can bet on new technology that is more open to the community. WEB 3.0 — CONSUMPTION, CREATION AND MANAGEMENT Here is a picture with a great example of an explanation of the difference between Web stages. In Web3, you can use your Metamask or TrustWallet to log in to projects. Web3.0 Projects Types Many projects are being created for Web3, but all of them are built on blockchains. — there are high-performance blockchains that support smart contracts and decentralized applications. Most use a Proof of Stake consensus mechanism with a low barrier to entry. The most popular are Ethereum, Solana, Polygon, Cosmos, Binance Smart Chain, and NEAR. Blockchains Also, there are which are based on zero-knowledge proofs and help to scale Ethereum. The most popular L2 projects are Optimism, Arbitrum, and zkSync. Layer2 Solutions, Blockchains and L2 form ecosystems with a huge number of different products. For example: — is the movement that leverages decentralized networks to transform old financial products into trustless and transparent protocols that run without intermediaries. PancakeSwap, UniSwap, Sushiswap, Aave, and Curve Finance are the most popular. DeFi Projects — digital marketplaces for crypto collectibles and non-fungible tokens (NFTs). The most popular are Rarible, OpenSea, and Binance NFT Marketplace. NFT Collections and Platforms The idea behind the metaverse is to create a space similar to the internet but more tangible so that users can interact with the world via digital avatars. The most popular are Sandbox, Decentralend, Spatial, and Upland. Metaverse Spaces. — traditional social media are dull, insecure, and oversaturated with ads. The Web3-developed social platforms like Bluesky, Steemit, and Audius are more relevant for the new way to interact. Social Media and Content Creation Platforms Below is an example of an ecosystem built based on the blockchain. Building such a system depends on the demand for technology and the ability to present its importance to the community. Solana Another example of the Web3 project is the — a trendy NFT collection. Characters of monkeys are used in games and music videos. The cost of pictures starts from 60 ETH. A metauniverse with characters from the series is being prepared for launch. Bored Ape Yacht Club MAIN FEATURES OF MARKETING BLOCKCHAIN PROJECTS So, we figured out what Web3 is and what projects there are. Now let’s move on to the part where I will explain the features of marketing such projects and how they differ from e-commerce or FMCG marketing. VALUES & POSITIONING AS A BASIS Genuinely successful projects are always based on ideology, values and an understanding of their otherness. To be an outstanding project, you must create and develop a unique brand based on a system of values. It should be revealed in the logo, font style, visual design, external communication strategy, and all words and actions of the company. The values should be such that you can build a solid foundation on their basis and attract future team members. Also, values will help you in the stage of creating your brand story, so don’t skip this important part. For you to work successfully with this database, you need knowledge of brand strategy and the ability to move from details to the big picture, to think globally and to be able to transform meanings into visuals. TELL YOUR STORY Storytelling will help immerse your audience in your ideology and make your brand memorable. It will be good if your story is related to the mission and reflects your values. Talk about the future, not the past. When promoting blockchain products, it is essential to talk about the future, not the past, because you are creating something new, and this new thing may not be evident at first. Although no one knows about the project initially, a well-crafted narrative is indispensable. When the project grows, storytelling is also necessary because it adds value and meaning. An excellent example of storytelling is the marketing of the project. Chainlink Chainlink is a decentralized oracle project whose role is to provide real-world data to the blockchain in the most secure way. This gradually led the market to think that Chainlink was the oracle, equating the entire category with a brand that created a narrative and raised the bar for competitors. BUILD YOUR COMMUNITY Success depends on getting people to believe in and use your products. Buying traffic or launching targeted advertising on social networks will not be possible. Community relations and mutual trust are of great importance. The customer isn’t always right, but a community’s consensus likely is. Best platforms to build blockchain/web3 community: is a platform where you must have your profile if you promote a blockchain project. Discord servers are organized into topic-based channels where you can collaborate and share without clogging up a group chat. If you’re not in Discord, you’re not in the blockchain/web3 market. Discord — a platform that combines the features of a social network and a forum where registered users can post links to any information they like on the Internet and discuss it. The community of Reddit is robust and has its own rules and values. Reddit On Twitter, you can meet Vitalik Buterin, Marc Andreessen and Ben Horowitz, Sam Altman and many other outstanding people from the blockchain and IT products field. Also, Twitter supports the NFT format as an avatar, so people can put pictures on their avatars, emphasizing their affiliation with the brand and becoming ambassadors. Twitter . — is the messenger most popular in Eastern Europe, but now it is becoming more widespread worldwide. It is convenient to create channels and chats, group by interests, and create customized and animated stickers. Telegram is trying to move towards web3 — this can be seen from the product features they add. Telegram — a new platform from crypto exchange Kracken, which positions itself as a universal utility for Web3 and crypto. The idea is to be where critical discussions happen and new cultures grow on a foundation of trust among the community. Apps for iOS and Android are already launched. Cryptowatch Social — this platform is very similar to Reddit. There is an opportunity to create your topics and write articles. Most of the topics are devoted to cryptocurrencies and blockchain products. This project is built on the blockchain. Upon registration, a Tron account and wallet are created for you. Steemit COMMUNITY PEOPLE LOVE AIRDROPS in blockchain marketing — is a strategy that involves sending coins or tokens to wallet addresses. Small amounts of the new virtual currency are sent to the wallets of active blockchain community members for free or in return for a small service, such as retweeting a post sent by the company issuing the currency. The ultimate goal of a crypto airdrop is to promote awareness and circulation of a new token or coin. Airdrop In November 2021, the Ethereum Name Service (ENS) protocol distributed 25 million ENS DAO tokens via an airdrop. Similarly, a popular decentralized exchange, Uniswap, conducted a retroactive airdrop for its users in late 2020. The list goes on with Trust Wallet Token (TWT), Basic Attention Token (BAT), and more. When launching blockchain projects, thanking the community for launching the testnet or other actions on the network is considered a good tone and a necessary step for further success. In October 2022, the Aptos team did not ignore this step and thanked the supporters who launched the testnet or replaced the NFT. The user could receive 300 or 150 APT tokens for each of these actions, respectively. At the time of launch, the token cost $8.55. After such an event in a bear market, in the fall 2022, airdrop hunters began to subscribe more actively to other projects that are about to launch. …AND MEMES The blockchain community loves to create and laugh at memes. As a marketer, you should create yourself and encourage your followers to create thematic memes for your project. They can be specific and not understood by everyone outside the community, but inside it should be the social glue. In Discord, a separate branch with memes is often made, where participants share their creativity. Here I show memes dedicated to DogeCoin, Ethereum, zkSync: CREATE A SYNERGY OF PARTNERSHIPS Blockchain business is built in such a way that it is vital to build partnerships with other projects. This is due to the need to use technology — the more projects that use your technology, the more chances you have for success. Below I will give an example of how you can successfully combine offline mass market and niche technologies to increase customer loyalty and develop the employer brand. Starbucks is the most popular brand of coffee shop in the world. Polygon is one of the most promising blockchain projects that creates a complete ecosystem of products around it. Their partnership pleasantly surprises and draws attention to their brands of people from different fields. Starbucks and Polygon have created a new Rewards members and Starbucks employees in the US. In “Starbucks® Odyssey”, they can earn and buy unique NFTs through Polygon PoS. Web3 experience for Starbucks First of all, this is the story of the collaboration of a brand from an offline mass market and a technology company. This makes the blockchain closer to mass adoption, I wrote about it, and for the image of the Starbucks brand, such an info drive is cool in itself. Secondly, NFT in this particular case is an exclusive commodity and gives access to a coffee experience not available to others. The technical capabilities of the blockchain network, its ecosystem, and its course for sustainable development have already brought Polygon partnerships with Adobe, Stripe and Dolce Gabbana. Polygon’s collaboration with Starbucks and other classic businesses is an excellent example of how cross-industry B2B partnerships increase companies’ brand awareness and accelerate mass adoption of Web3. DEVELOP PERSONAL BRANDS OF KEY-PERSONS It would help if you had a “talking head”, preferably several, who can convey the technological and ideological value of the company. As a rule, these are the CEO, CTO, COO, and heads of business areas. You can increase recognition and trust with the help of social networks, live broadcasts and interviews, speeches at events. A good example of a blockchain geek personal brand is Vitalik Buterin, who has followers on Twitter and is the main public figure on Ethereum. 4.5 million VISIT EVENTS Events for the blockchain industry are another way to develop a community and present your project to the general public. The most popular event formats: conference, meetup, hackathon. You can set up a branded stand, perform on stage or present your idea in a startup battle. I added images of several thematic events to the article, but of course there are many more. You can find a list of major blockchain events around the world by following the link: https://bravenewcoin.com/events THINK TWISE ABOUT A SPONSORSHIP Sponsorship is more often than not spending a large amount of money to increase brand awareness, it is an image and reputational cost when a company wants to be associated with a particular community or event. - Leverages of brand influence - Access to the fan base - Ability to create a “word of mouth” effect Sponsorship has several expected functions: Sponsorship is now very popular among betting and gambling projects, where it is necessary to reach as large an audience as possible and associate the project with famous athletes or other celebrities. However, sometimes B2C companies resort to sponsorship, targeting the masses. Below I have given two examples of sponsorships of crypto exchanges OKX and Crypto.com that have become title partners of sports events — Formula 1, FIFA and the NBA. There is great doubt that such sponsorship will greatly increase the number of registrations and the company’s income. Sponsorships usually cost tens and hundreds of millions of dollars, so it is an expensive pleasure with an unpredictable effect. To digitize the effect of sponsorship, there must be activation and interaction with users. This can be a reward in the form of tokens or NFTs for fans dedicated to a certain event. In any case, you need to think twice or thrice before spending a large budget on sponsorship. CONCLUSION It’s not necessary to fully know the technology stack 100%, but you should understand the philosophy of Web3. Marketers should explore opportunities and test hypotheses as early as possible, as this field evolves every second. Don’t wait. Do!

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