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Top Software Development Companies 2022 That Are Growing Fast

2019 is the year of adoption. We have weathered the storm of early 2018, lived through the ensuing drought and we can see glimpses of the promised land on the horizon. At , we are strongly passionate about overall adoption of blockchain technology as we believe it can benefit many people and industries. As such, we are always on the look-out for news of increasing adoption and collaboration. aelf Last year I wrote an article with a as I found it very difficult to find a single source for this information online. Comprehensive List of Banks using Blockchain tech Although there was a strong interest in blockchain tech over the last 24 months, due to a mixture of issues, including the volatile ‘unproven’ market and rampant ICO scams, many companies avoided public exposure linking them to the blockchain industry. Many would agree we have seen a shift in this mindset as more high profile individuals and companies are now being more open about their association with blockchain. Take for example, the #1 YouTuber, . Pewdiepie, who has recently partnered with Dlive In fact, according to a by Gemalto, adoption of blockchain to help secure IoT doubled in 2018. report Deloitte recently released survey results in regards to . The companies represented by these executives all have an annual revenue of over $100M USD. One point to note, was that over 75% of respondents believe they will lose a competitive advantage if they do not adopt blockchain. Did someone say FOMO? executive’s views on blockchain adoption Also, according to the survey, over 90% of respondents are already participating in or planning to within 12 months, a blockchain consortium or alliance. According to the , global spending on blockchain development will almost double to $2.9 Billion this year, and increase exponentially to reach $12.4 billion by 2022. International Data Corporation The financial sector will lead the charge with an estimated of $1.1 Billion to be spent in this sector alone. The Manufacturing and resources sector will see the fastest growth this year with a growth rate of 77.6%. Notably, of (Statisca.com), over 50% are included in this list; and in particular, 9 out of the top 10 with a combined market value of over $5.6 trillion USD in 2018. the 100 largest companies in the world by market value Surprisingly, the largest industry in this list is Transport, Shipping & Logistics. There could be a few reasons due to this, firstly, there were a few large alliances that have been created specifically to aid in blockchain adoption with members in the hundreds. Secondly, this is one of the biggest industries in which there is a high degree of interdependence and cross company reliance. The finance industry was always going to be in the top of this list, but another exciting development is the high rank that government received with many countries showing a clear positive attitude towards the technology. In light of all this, it is safe to say, blockchain is here to stay and 2019 is the Year of Adoption. So let’s take a look at the enterprises who have already taken the leap. This list is focusing on active enterprises in 2019. For those that are wondering, this list has almost 1,000 Enterprises in it. *There may be early adopters that are not in this list due to having little activity in the first quarter of this year. If there are ones that are active and not on this list, comment below with the links and I’ll aim to add them in **Accomodation** Cheval Blanc The Dolder Grand **Agriculture** Bayer Crop Science Bumble Bee FoodsCargill **Auto Industry** Hyundai BMW Ford General Motors Genuine Parts CompanyGreat DaneHummer Jaguar Karamba Security Volkswagen Waymo Data **Automated Retail Companies**AAEONAR SystemsFastcorp VendingGlobal Vending GroupGreenbox RoboticsInvendaIVMIVSRetail Automated ConceptsSandenVendoThe-Venders and Wemp **Communication** Deutsche Telekom NEC Europe Smart Communications Solace Corporation Swisscomm Broadridge China Mobile Comcast FarEasTone Kakao OrbcommOrange SoftBank Sprint Telefónica **Consultancy**21 Consulting GmbHAccentureAdaptive Financial Consulting Bain & CompanyBCS ConsultingBerkeley Research Group CH & CoCOMPELLIO DNV GL Business Assurance Group Everis InfosysJDX Post Oak LabsProtivitiRaoof Consultancy Limited Scrypt.MediaSynechronSynpulse XLNTEC Thomas ReutersThoughtWorksTigerRiskTomorrow Labs AizoonAONAsset Balance Solutions Cambridge Associates Deloitte enVista EY J.J. Keller & Associates Inc KPMG RevUnit ThreatAdvice Tata Consultancy Services **Data Managemen**Accuity CommodDT EverisInterxion RoyaltyRange Ansonia Credit DataApplya Connected Holdings Docusign Nielsen Ocean Protocol **Digital Security**CrossVerifyGemaltoGuardtimeObjectTechSLIBSovrinUtimacoYoti **Education** RMIT Duke University Harvard University Swinburne University The Air Force Institute of TechnologyThe University of TennesseeUniversity of Central ArkansasUniversity of Denver University of Colorado Boulder University of Memphis University of Michigan University of Nevada Yale University **Finance**ABN AMROAIBAl Rajhi Banking & Investment CorporationAlawwal BankAlfa Bank Allied Irish Bank ANZ Banking GroupATB FinancialB3Banca Intesa SanpaoloBanca MediolanumBanca MifelBanco BICEBanco BisaBanco Bradesco Banco de Crédito del PerúBanco de Investment GlobalBanco de SabadellBanco de Galicia y Buenos AiresBanco IndustrialBanco Mercantil del NorteBanco Mercantil Santa CruzBanco Nacional de BoliviaBanco Popular DominicanoBanco RegionalBanco SantanderBangkok BankBank ABCBank Al Habib LimitedBank BusanBank Frick & CoBank of America | Merrill LynchBank of CyprusBank of Montreal BankinterBanorteBanreservasBanque Internationale de Commerce — BRED (Suisse)Banque ThalerBarclays BCIBladex BNY Mellon Bolsa de MadridBPCE BRAC Bank LimitedBradescoCBH Compagnie Bancaire HelvétiqueChina Banking AssociationChina Merchant BankChina CITIC Bank International LimitedChina Guangfa BankChong Hing Bank LimitedCIBCCIM Banque S.A GeneveCitiBankCLS GroupCommercial Bank of Africa LimitedCommerzBankCommonwealth Bank of AustraliaCooperatieve RabobankCredicorp BankCredit Agricole S.A.Credit Libanais SAL CTBC BankDaiwa Securities GroupDanske BankDavivienda DenizBank A.S. Deutsche BörseDigiledgeDianrongDNB Ernst & Young European Central Securities Depositories Association First America BankFulton Financial CorporationGazprombank Habib Metropolitan Bank LimitedHo Chi Minh City Development JS CommercialHQLA ICICI Bank LimitedIndovina Bank Ltd Intesa SanpaoloItaú Joint Stock Commercial Bank for Investment and Development of VietnamJoint-Stock Company BCS-Investment BankJPMorgan ChaseJS Bank Limited KASIKORNBANK Public Company LimitedKB Financial GroupKEB Hana BankKuveyt Turk Katilim Bankasi Macquarie Bank MauBank LimitedMizuho Bank National Bank of CanadaNational Bank of EgyptNational Bank of Kenya LimitedNational Bank of KuwaitNatixis Norddeutsche Landesbank GirozentraleNordeaNorthern TrustOmidyar NetworkOP Financial Group Paris Europlace PKO Bank PolskiPortal FinancePrime Bank Ltd.Privatbank IHAG Zurich PT Bank Central Asia TbkPT Bank CIMBNiaga TbkQiwiRaiffeisen BankRBCRBSRCBCRCI Bank & ServicesResona Bank, Ltd. Reyl & Cie SA Satoshi Systems ScopusSEB Group Shinhan BankShuttle HoldingsSIA SMBCSnapCheck SRI Capital Stock Exchange of ThailandSuMi TRUSTSunTrust Synchrony Bank Temasek Holdings The First International Bank of Israel Ltd The Toronto-Dominion Bank TradeCloudTradeIXTradeWindTurkiye Finans Katilim BankasiUBSUniCreditUnion Bank Of The PhilippinesUSBancorpVietnam Joint Stock Commercial Bank for Industry and Trade Volksbank Mittweida Wells FargoWestpac Woori Bank Alipay Ant Financial Banco BTG Pactual Bank MellatBank Melli IranBank Pasargad BBVA Bloomberg BNP Paribas Boerse Stuttgart Digital Ventures BP PLC Credit Suisse DBS Deutsche Bank DTCC Eastern Caribbean Central Bank Employees’ Retirement System eToro Fidelity Investments Goldman Sachs HSBC ING International Chamber of Commerce International Securities Services Association Jamica Stock Exchange Julius Baer Linx Partners London Metal Exchange London Stock Exchange Luxembourg Stock Exchange Mastercard Morgan Creek MUFG NASDAQ Nomura Pakistani Central Bank Paypal Proof of Capital Revolut Santander SBI Holdings SGX Signature Bank Silvergate Bank SIX Group Société Générale SoFi Square Standard Chartered Bank Swissquote SWIFT Telenor Microfinance Bank Thai Stock Exchange The National Payments Corporation of India Thomson Reuters Eikon Tora Virginia’s Police Officer’s Retirement System Visa WEG Bank Western Union **Government** Caisse des dépôts et consignations CSIRO United NationsU.S. Department of Agriculture Australian Federal Government AUSTRAC Brazil’s Ministry of Planning, Budget & Management Canadian Municipality of Innisfil City of Denver Colorado State Government Colorado Water Institute Commerce Committee of Connecticut General Assembly County Auditors’ Association of Ohio Department of Homeland Security Government of Kyrgyzstan Government of Rwanda Illinois Department of Financial & Professional Regulation Illinois Department of Transportation Luxembourg Government Malta Financial Services Authority Ministry of Land & Natural Resources, ZambiaMunicipal Government of Tulum, Mexico Municipal Government of Tsukuba, Japan New York City Economic Development Corporation Pennsylvania’s Economic Development Office (Venture Capital Arm) Seoul Digital Foundation Singapore Government South Korea’s Defence Acquisition Program Administration South Korea Internet & Security Agency Thailand’s Ministry of Science & Technology UK Parliament U.S. Department of Energy U.S. Department of State U.S. House of Representatives West Virginia State Government Wyoming State Government **Insurance** MetLife Ping An Insurance Aegon AIA Allianz AXA Generali Health Care Service Corporation MAPFRE RE Munich Re State Farm Swiss ReTokia Marine TrueNorth XL Catlin ZhongAn Zurich **Internet** Google Twitter Baidu Digital Garage Facebook Opera **IT Solutions**7CommAKonceptsAmazon Web ServicesAOS SASAppwayAt.cashaXpireBillon Group LtdBlanc LabsBoleroBRQ Digital SolutionsCalypso TechnologyCanonical Česká fintech asociace, z.s. CIeNETCMACOCUS AGCodeITCognizantcoIB Eclipse FoundationEPAMEvernym FinastraFinFabrik GFT TechnologiesGiant MachinesGoogle CloudGuildOne Hewlett Packard EnterpriseIBM Inacta AGInfosys Finacle iSiDLG CNSMagiaDigitalMicrosoftNec NTT Data PCCW SolutionsRedhat Vyoma SoftwareWiproZirconTech Capgemini Cass Information Systems Inc. CISCO Collabrian EXL Fujitsu Technology Solutions HCL Imaginnovate Intel Neuro Red Oracle Salesforce SAP SE VMWare **Legal**ACCORD ProjectCOALA National Council of Clerks (France) Linklaters Orrick Taylor Associates **Medical** COCIR European Federation of Nurses Associations Abbvie AnthemBig Blue Cardinal Health Ciox Health CVS Health Genentech HumanaMultiplan NMC Healthcare Optum Pfizer Quest DiagnosticsUnited Healthcare **Media**Les Échos _CBS_Fox Business Network **Mining** BHP Billiton GoldcorpKutcho CopperLG CorpOcean Partners USAWheaton Precious Metals **Non-Profit** Oxfam Freshwater Trust UNICEF **Online Marketplace** Moonlighting **Pharmaceuticals**Amgen MerckPfizer Sanofi Boehringer Ingelheim Roche **Real Estate** Convexity Properties Emaar Group Greenbrier Management Growth Capital ServicesICP Medici Land Governance St. Regis Aspen Resort **Retail & Manufacturing** Acqua di Parma Ardbeg BelvedereBenefit CosmeticsBerlutiBodega Numanthia BulgariCaffe-Pasticceria CovaCape Mentelle CelineChandonCharles & KeithChâteau Cheval BlancChâteau d’YquemChaumetCloudy BayDFSDiorDom PerignonEmilio PucciFendiFenty Beauty by Rihanna FREDFresh (Cosmetics & FragrancesGivenchyGlenmorangie GuerlainHennessyHouse of BijanHublotKalaKat Von D BeautyKenzo KrugLa Grande Epicerie LoeweLoro pianaL’Oreal Maison Francis KurkdjianMarc JacobsMercierMoet & ChandonMoynat Naja Newton VineyardNicholas Kirkwood RimowaRuinartSephoraStarboard Cruise ServicesTAG Heuer Terrazas de los AndesThomas Pink Veuve ClicquotVolcan di mi tierra WenjunZenith A. Favre & Fils AB InBev Anheuser-Busch InBev Albertsons Companies BASF Bridgestone Carrefour Foxconn Golden State Foods Kroger Levi Strauss Louis Vuitton Naked Brand Group Nestle Nike Overstock Parfums Christian Dior Rakuten Target Unilever Walmart **Sports Teams** U.S. LA Kings (Ice Hockey) **Technology** Dell HuaweiLenovo T-Mobile Aidant Technologies AMD Apple Avnet Bosch Foxconn Fujitsu Hewlett PackardHitachi HTC LG NASA Nvidia PitneyBowes RCS Global Samsung Sapphire Technology Seagate TechnologySiemens Sony SweetSense Tencent TSMC **Transport, Logistics & Shipping** CMA CGM ERTICO Feadship Penske 10–4360dataABAQ.USAble FreightAdventAGForceAITAgistixAltriaAmaltoAmerican Global LogisticsAmerican Short Line & Regional Railroad AssociationAMTRAMXAnhueser-BuschApex APL ArcBest CorporationAriaLogisticsAriesArrive LogisticsArrowATSAxle LogisticsBCGBest TransportBlueGraceBlue HorseshoeBourque LogisticsBP BNSF Railway BoyleBoxLockBreakthrough FuelBucklandBurris LogisticsC.H. RobinsonC & K TruckingC.R. EnglandCargoChainCarrier DirectCDL MarketingCenturyCerasisChopTankCitizens ReserveClearDestinationCJ Logistics CNColumbia TransportConvoyCovenant TransportCowan SystemsCoyoteCRST InternationalCSXCTSI GlobalCustoms DirectDaimlerDAMCODasekeDATDDCDecker Truck Line Inc.DeringerDescartesDexFreightDicomDleveredDLT LabsDMTBDreamOrbitDriverReachEagle TransportationEast Coast TransporteCapitalEchoEdge LogisticsEnergy Transportation GroupEnvio360Eroad eShipGlobaleVansEXPAK Logistics FedExFirstFleetFleetCompleteFleetPalFLSFMIFontinalis PartnersForward AirFourKitesFR8StarFraightFreight RoverFreight SourceFullbayGateHouse LogisticsGebruder WeissGE TransportationGlobalTranzGT SolutionsHill Bros Hyundai Merchant Marine IMCInnovativosIntelligent AuditIrvingITLIts LogisticsJ.B. HuntJD LogisticsKamionKansas City Southern LinesKencoKingsgate LogisticsKion GroupKleinschmidtKochKonexial Kuehne & Nagel LabelmasterLandStarLanehubLazer SpotLDILiquid FreightLivingstonLoad OneLoadblockLoadDeliveredLogiflexLogistics+Logistyx TechnologiesLotte Global LogisticsLyncAmericaMach1 Maersk Manhattan AssociatesMatch FactorsMaven MachinesMaverickMcLeod SoftwareMedallion Transport & LogisticsMercerMercuryGateMMM ExpressMode TransportationMorpheus.NetworkMSTSNascentNavistarNBTGNFINGLNorfolk SouthernNT LogisticsNTGNVision GlobalOAROmnitracsOpenPortOOIDAOrigintrailP & GP & S TransportationP.B. IndustriesPackygePAMPanalpinaPantos LogisticsPaschall Truck LinesPavestone CapitalPegasus TransTechPeir Phillips Connect TechnologiesPhoenix Capital GroupPilot Freight ServicesPitt OhioPlatform SciencePLMPolarisPrecisionPrime3Project44ProTransPTIPurolatorPWCQITR & R ExpressRaider ExpressRail IncRay-Mont LogisticsRedwoodReliance PartnersRIMRoadrunner Transportation SystemsRoadSyncRouteiqueRSI LogisticsRTWAirRUANRyderSAIASaint John Capital Schneider Trucking SCLogicScopelitisSeaboard MarineSharelogisShawSheerShipwellSimpleLogisticsSinglePoint CapitalSkyBitzSmartHopSMC3SolarisSouthEastern Freight LinesSource Alliance NetworkSpireonSuddathSunsetSupplyOnSyfan LogisticsTadmoreTAFSTeam WorldwideThe Home DepotThird Coast LogisticsTideworks TechnologyTMCTMW SystemsTRAC IntermodalTraffixTransCardTransfixTransfloTransLytixTransPlaceTransportationInsightTransProTranzlogixTranzportTrinity LogisticsTrinium TechnologiesTriumphPayTrucker PathTruckstopTruck ToolsUber FreightUNISUnion Pacific UPS U.S. XpressUSA TruckVelocity TransportVHI TransportVitesseVnomicsWataco Supply Chain ServicesWELWernerWhirlpool CorporationWhite ArrowWiseTech GlobalWolf DirectWOLTWorldwide ExpressWWS TradingXLNTECYRC WorldwideZoof-It **Utilities** ENGIE Repsol WASSHA (DIGITAL GRID Corporation) Concentric Gazprom Petroteq TEPCO Wien Energie **Noteworthy Individuals** — Russian Opposition Leader — U.S. Presidential Candidate — South Korean Actor — Inventor of World Wide Web — Founder SpaceX & Tesla — French President — CEO Twitter & Square — Retired NBA Basketball Player — №1 Youtube Channel — LinkedIn co-founder — Professional Tennis Player — CEO Berkshire Hathaway & Billionaire investor Alexei Navalny Andrew Yang Bae Yong-joon Tim Berners-Lee Elon Musk Emmanuel Macron Jack Dorsey Kobe Bryant Pewdiepie Reid Hoffman Serena Williams Warren Buffet <a href="https://medium.com/media/3c851dac986ab6dbb2d1aaa91205a8eb/href">https://medium.com/media/3c851dac986ab6dbb2d1aaa91205a8eb/href</a>

A Comprehensive List of Enterprises Partnering with blockchain in 2019

Over the past few years, markets have faced five significant "uncertainty shocks." The first was the 2016 Brexit vote, followed by the U.S. presidential elections, trade tensions between China and the United States, the COVID-19 pandemic, and, in 2022, the Russian invasion of Ukraine. As their cumulative effect, the global economy took a hit, and with mass layoffs, rising inflation, and high-interest rates, experts that we are staring at the face of a recession. believe “We are now expecting global growth to be around 1.7%. This is half of almost what we expected six months ago. So, the global economy is on a razor's edge. Even a small shock can trigger an outright recession,” Ayhan Kose, Director of the World Bank’s Prospects Group. says Surviving the Storm: How Businesses are Weathering the Economic Turbulence Back in June 2022, the World Bank that the world is entering a lengthy patch of weak growth owing to “significant disruptions in trade and food and fuel price shocks, all of which are contributing to high inflation and subsequent tightening in global financing conditions. ” announced “Higher energy and food prices will weigh on household demand and will affect heavily poorer segments, who devote 50 percent of their monthly spending on food and energy,” said Cristina Savescu, World Bank senior economist for the EU countries. The food crisis has worsened due to the conflict in Ukraine. The Food and Agriculture Organization's Update of the Global Report on Food Crises (GRFC) that the number of people facing acute food insecurity in mid-2022 was the highest in the six-year history of the report. A staggering 205 million people in 45 countries were facing acute food insecurity and required urgent external assistance. stated The price volatility, supply shortages, security issues, and economic uncertainty have contributed to what the International Energy Agency (IEA) is “the first truly global energy crisis, with impacts that will be felt for years to come”. calling The surge in energy prices is the most prominent change we are witnessing. According to IEA, approximately 90% of the overall increase in electricity generation expenses worldwide is attributed to elevated fuel costs. This, combined with the impact of the global pandemic, is resulting in 70 million people who consume electricity being unable to afford it, while a roaring 100 million might revert to using biomass for cooking rather than clean fuels. While higher costs for traditional fuels may encourage the transition towards sustainable alternatives, there remains a high probability that concerns over energy security could drive further investment in fossil fuel initiatives. A by energy thinks tank Ember shows that Europe’s green energy transition is already in motion. Solar and wind power generated more than a fifth (22%) of its electricity in 2022, pulling ahead of fossil gas (20%) for the first time, according to the European Electricity Review 2023. new report Businesses, in general, were reframing their operational models to assure long-term growth since the downturn spiral began with the Covid-19 outbreak, followed by a recession. These jolts prepared the retailers for the rude awakening of global inflation and the Ukraine war. Global inflation intensified, and supply chain issues that tore the economy due to Covid 19 restrictions rose to an all-time high when companies based out of the US and Europe were affected due to their supply dependencies on Russia and Ukraine. over 300,000 Supply chain issues created a ripple effect leading to a significant surge in gas prices worldwide. In 2021, the average cost per liter of gasoline in The Netherlands was around $7.11 per gallon, but by March 2022, the price had risen to approximately $9.43 per gallon, to Statista. The United States also saw a surge in gas prices, with prices reaching of $4.17 per gallon. according record-breaking levels The increase in gas prices led to an increase in shipping costs with additional charges for deliveries. For the China- EU shipping lanes, TIME “Transporting a 40-foot steel container of cargo by sea from Shanghai to Rotterdam now costs a record $10,522, a whopping 547% higher than the seasonal average over the last five years.” reports Amid economic uncertainty, rising living expenses, job insecurity, and other mounting concerns, consumers have shifted their focus to prioritizing essential purchases and reducing discretionary spending. As a result, the largest warehouse and distribution market in the United States is with its merchandise, with slowing sales of clothing, electronics, furniture, appliances, and other goods. This setback is not limited to small and mid-size retailers, as even major retailers such as have been impacted by markdowns. experiencing difficulties Walmart and Target In response to the changing consumer behaviors and cold economic headwinds, big names in the Tech and FinTech industries that hit a record high during the pandemic, are cutting down headcounts. According to , a total of 121,205 tech workers have been laid off in 2023. The reasoning behind these workforce reductions follows a common script, quoting macroeconomic environments leading to cutting operational costs and increasing profitability. Layoffs.fyi Tech-nically Speaking: How Innovation Can Save the Economy (and the Planet) The current crisis presents a rare opportunity to hit the reset button and steer the world toward a more sustainable future. With the global population growth and aging, coupled with a resurgence of extreme poverty, there is a need to enhance productivity by doing more with less and reducing natural resource consumption. To achieve this, a fundamental transformation is required across the major sectors that underpin our economies, such as healthcare systems, infrastructure, energy, and transportation. In essence, our daily lives need a significant overhaul. Industries are desperate for a revival and as it appears, technology has been crucial in maintaining the functionality of our society and economy during this crisis and can play a monumental role in driving a sustainable economic recovery. A global conducted by PR Newswire of over 1,000 professionals concluded that automation had become a fundamental technology for businesses to face the uncertain economy. study 95% of the participants regarded automation as the key component in their transformation strategies. 94% reported that it is widely used to tackle supply chain problems, and 61% strongly agree that it has also addressed staffing shortages. Furthermore, 92% of the respondents have adjusted their automation plans to some extent in response to global events that took place in the past year. Deloitte's 2022 Global Intelligent Automation survey that 74% of participants have already implemented robotic process automation (RPA). In addition, forecasts a 17.5% growth rate for the global RPA software market in 2023. reveals Gartner Inc. In this highly volatile market, companies can leverage Artificial Intelligence to collect data such as prevailing market trends, key business drivers, demographic information, real-time happenings, etc. to offer clear insights and curate personalized interfaces for enhanced user experience. According to a , 87% of marketers report positive results from personalization. survey As per a conducted by the Cambridge Centre for Alternative Finance (CCAF) at the Judge Business School of the University of Cambridge and the World Economic Forum, the use of artificial intelligence (AI) is bringing about significant changes to various models in the global financial services industry. study It showed that AI is changing how financial institutions generate and utilize insights from data, which in turn propels new forms of business model innovation and reshapes competitive environments and workforces. They are lately shifting from mainly using AI to reduce costs to utilizing its capabilities for revenue generation. The pandemic reminds us that healthy economies are directly proportional to healthy populations. The healthcare system is also under pressure due to insufficient resources and rising costs. The technology here can be used for diagnosis and suggesting treatments. Digital assistants powered by AI, for example, can assist radiologists in processing medical images and hence help with diagnosis. The shift to a clean economy represents one of the most significant challenges and opportunities of this decade, considering that fossil fuels generate This transition will require a profound overhaul of manufacturing processes, energy consumption patterns, and transportation methods. 80% of the world's energy consumption. , buses, trucks, trains, and ships, in conjunction with promoting renewable energy, can help decarbonize the transport sector, which currently contributes to almost a quarter of all global emissions. Electric cars Hydrogen-based solutions are emerging as a fast and efficient way to accelerate the transition toward sustainable energy. As part of this effort, Siemens is with Deutsche Bahn, a German railway company, to develop fuel cell trains powered by hydrogen, aimed at replacing their diesel fleet. By switching to hydrogen-based propulsion, the new trains will save approximately 330 tons of carbon dioxide annually. collaborating Smart grid technologies also have the potential to facilitate the integration of renewable sources while ensuring a reliable supply of energy. An example of this is a that has been saving a tribal community more than $200,000 annually in energy costs, while also reducing carbon emissions by 200 tons per year. smart microgrid in Northern California As it goes, technology alone cannot counter the challenges to a sustainable economy. It requires solid decisions and collective actions. Companies must invest in new technologies, even in times of crisis, while governments must implement policies and stimulus programs that drive transformation and innovation. According to McKinsey, those during the recovery. And industry leaders could potentially achieve a greater productivity increase from investments in new technology than followers (70% vs 30%), according to a . companies that invest in innovation during a crisis outperform their peers study from the World Economic Forum

Navigating Economic Downturns and The Role of Technology in Helping Industries Traverse the Unknown

অর্থনৈতিক মন্দার নেভিগেট করা এবং শিল্পকে অজানা অতিক্রম করতে সহায়তা করার ক্ষেত্রে প্রযুক্তির ভূমিকা

Bewältigung wirtschaftlicher Abschwünge und die Rolle der Technologie bei der Bewältigung des Unbekannten für Industrien

Navegando las recesiones económicas y el papel de la tecnología para ayudar a las industrias a atravesar lo desconocido

Naviguer dans les ralentissements économiques et le rôle de la technologie pour aider les industries à traverser l'inconnu

आर्थिक मंदी को नेविगेट करना और उद्योगों को अज्ञात को पार करने में प्रौद्योगिकी की भूमिका

景気後退の切り抜けと、業界が未知の世界を横断するのを支援するテクノロジーの役割

경제 침체 탐색 및 산업이 미지의 영역을 헤쳐나갈 수 있도록 지원하는 기술의 역할

Navegando em crises econômicas e o papel da tecnologia em ajudar as indústrias a atravessar o desconhecido

Ekonomik Gerilemelerle Mücadele ve Endüstrilerin Bilinmeyeni Aşmasına Yardımcı Olmada Teknolojinin Rolü

Điều hướng suy thoái kinh tế và vai trò của công nghệ trong việc giúp các ngành vượt qua những điều chưa biết

驾驭经济衰退和技术在帮助行业穿越未知中的作用

327 Stories To Learn About Saas

As a teenager, I soon had to come to terms with a rough truth: . It's highly unusual to see the name of my country connected to profitable companies, technological breakthroughs, or at least pop culture mainstays. Italy is seldom first The grandeur of the Roman Empire and Renaissance city-states is long gone and even the Italian economic miracle of the 60s, an industrial and social revolution that gave Italy a respectable seat in the G8, is now a distant memory. I can barely believe that just 30 years ago, Italy was the 4th biggest global economy, ahead of ex-colonial powers such as the United Kingdom or France. Sure, we still manage to retain some face by exporting our beloved abroad: , , and pretty . cultural icons fast cars fashion good food However, this also connects us to our heritage in a grotesque way, as I found out the last time I took a taxi ride abroad. “Oh, you're from Italy,” the driver told me with a big smile. “You are one of the then!” pasta people You may now understand why, as a citizen of a country whose relevance is waning on the global scene, I'm not accustomed to seeing Italy at the center of international interest. Imagine my utter disbelief to see my home country all over the news, while lazily strolling in , on the other side of the world. Cape Town International Airport " ".  Now, this is some real leadership! Our Roman ancestors would be so proud of us. Italy's first West country to ban ChatGPT Think Of the Children! From a formal standpoint, I have no reason to assume the sanction against OpenAI is unlawful - I don’t have the legal training required to make a similar assessment. The , which is a established in 1996 with the mandate to safeguard the data privacy of Italian citizens. measure was issued on the 31st of March by the Italian Garante government agency The Garante intimated OpenAI to stop gathering data from users in Italy, on the grounds of various alleged infractions, and gave a 20-day ultimatum to the US company before starting to issue mighty fines of up to 4% of the annual turnover or €20 million (whichever is higher), which is in line to the European GDPR regulation. privacy laws However, the official statement from the Garante and the context of the ruling contain many that don't sit right with me. troubling details Why, of all nations, (and at the time of the writing, the only one) to issue such a ban? Let's be brutally honest here: the percentage of people fluent in English in this country is one of the lowest in Europe. is Italy the first On top of that, generally speaking, Italian society has quite a conservative approach toward innovation and technology, since the fundamental fabric of its economy is characterized by family-led SMEs, often operated over the course of multiple generations. All things considered, how many people are really taking advantage of a tool that was not trained in the Italian language, and to what extent? How much data was really stolen from unaware Italian cybernauts? I can only assume that the answers to these questions are incredibly . underwhelming On the other hand, one could say that numbers don't matter when our privacy is at stake: OpenAI is failing to inform and protect its users, so it will be punished. dura lex sed lex. However, what is really bewildering is a further claim from the Garante. Apparently, OpenAI is not correctly verifying the age of children under the age of 13, corrupting our youth and exposing kids to a dangerous AI chatbot. To add some context to international readers, children's rights - and the need of protecting them - is a recurring topic in the current Italian debate, often in relationship with the . alleged dangers coming from the LGBTQ+ community I would never have imagined that OpenAI would be included in the blacklist of child offenders, along with Gay Prides and gestational surrogacy. The most surprising fact is that the Garante worries about regulating children's access to the Internet only now, in 2023, after almost , and it reacted by immediately showing its muscles. 3 decades of idleness I wonder if the officials working at the Garante were imprisoned in a cryo-chamber during WW2, and after being exhumed last Friday they panicked at the state of our current world and hit the first big red button at hand's reach labeled " ". If that's the case, they have many buttons to push now. STOP! The third and final claim is equally absurd. Apparently, can be a dangerous aid in fabricating and distributing . I would like to report to the Garante that Social Media (and by extension, search engines) are full of fake news, conspiracy theories, and intrusive ads featuring obvious scams. ChatGPT fake news I could create a WhatsApp group chat right now with the only goal to share a dubious article about how pineapple pizza is a covert medium for 5G microchips. Where is Meta's ban? Honestly, even some reputable media outlets are getting lax with their story verification. Why is the Garante striking the new kid on the block, and why only now? Conclusion I can't dispute the decision from the Garante. OpenAI is failing to respect privacy laws and was not timely in reacting to a serious data breach on the 20th of March: It is difficult to speculate what kind of legal countermeasures the company will take now as a remediation. However, the decision from OpenAI to block ChatGPT in Italy makes perfect sense and it has its merits as a possible long-term measure: why even worry about a country that barely brings in any revenue? Still, the unusually prompt and firm decision from the Garante has the of political clout used to hide fear and ignorance: . bitter aftertaste Let's be the first to act, so we can continue to be last

Italy Stopping ChatGPT Is BS: Here's Why

ইতালি চ্যাটজিপিটি বন্ধ করছে বিএস: কেন তা এখানে

Italien, das ChatGPT stoppt, ist BS: Hier ist der Grund

Italia detiene ChatGPT es BS: he aquí por qué

L'Italie arrête ChatGPT, c'est BS : voici pourquoi

इटली स्टॉपिंग चैटजीपीटी बीएस है: यहां जानिए क्यों

イタリアがChatGPTを停止するのはBSです：これが理由です

이탈리아가 ChatGPT를 중단하는 것은 BS입니다: 이유는 다음과 같습니다.

Itália parar ChatGPT é BS: aqui está o porquê

İtalya'nın ChatGPT'yi Durdurması BS: İşte Nedeni

Ý ngừng trò chuyệnGPT là BS: Đây là lý do tại sao

意大利停止 ChatGPT 是胡扯：原因如下

Quality Assurance in Banking is a tricky matter. Releasing without major bugs is not a competitive advantage, but a regulatory requirement. Not every general-purpose test management vendor fits them, so finding good software is that much harder. Let’s have a look at test management solutions that specifically advertise themselves as banking-ready and a popular tool that doesn’t. In This Article: Common and costly mistakes to avoid when picking a test management solution in banking. The landscape of test management solutions in banking. Top 5 test management solutions in banking. Banking test management solutions checklist. Mistakes to Avoid As I mentioned, banks are under greater scrutiny than most businesses when it comes to the quality of their software. Mistakes cost money not just for the bank, but its customers and potentially the country's central bank as well. when it comes to test management solutions for banking. Here are certifications that your solution should obtain and/or not block you from obtaining: Regulatory compliance is the biggest caveat Test Maturity Model integration. ISO 9001. ISO 27001. ISO 26262. ISO 13485. FDA 21 CFR Part 11. . Should something ever go wrong, you need to find who made a negligent or malicious change to your software and/or approved an unstable version of the app. The depth of traceability is also a major concern Implementation of traceability functionality is a great point of distinction between suitable tools: the features can be useful in more ways than passing regulatory audits. can prove costly. Information security requirements make it to use Cloud-only solutions, so some of the test management market’s hip newcomers are out of the question. Not scrutinising on-premise offerings impossible On a similar note, you should pay extra attention to feature sets of solutions that have both Cloud and On-Premise versions. The latter could be lagging behind due to development nuances and/or the client portfolio of the vendor. can be pretty dire. It’s not uncommon for banks to reach 6-digit and even 7-digit number of tests. Some test management solutions are not built to handle that much, due to the database architecture and/or suboptimal client experience. Neglecting capacity for large testing volumes Banking Tools Landscape I won’t speculate why, but surprisingly few test management solutions explicitly claim they are banking-ready. These include QA Cube, Polarion, and aqua. These services have dedicated success cases and claim to meet all the regulatory requirements. Most popular test management tools are not as straightforward. A good example here would be Zephyr. Although they do not specifically talk about banking, they feature Pfizer as one of their clients. If Zephyr went through even bigger trouble of complying with medical industry requirements, they surely can work with banks, can’t they? Well, this is the kind of question you will have to ask yourself and/or clarify with sales for most test management solutions. Picking an explicitly banking-ready solution or going through options that could be banking-ready are two valid approaches. In this article, however, we will focus on the first group. Best Test Management Solutions for Banking aqua ALM was launched in 2013 by the German andagon group, which provides IT consulting services since 2001. aqua ALM The company specialises in highly regulated industries, reflected by dedicated solutions pages for both banking, insurance, and government agencies. Some of the clients are Nürnberger Versicherung and BaFin, the regulatory body that a prominent competitor Polarion helps pass audits from. Naturally, aqua uses traceability as one of the main selling points. The logs are ISO 9001, BRSG, and IFRS 17 compliant. Traceability both meets regulatory needs and brings its own features, e.g. comparing revisions and reverting changes through the project’s lifespan. Security is another prominent aspect of aqua. It has over 100 separate user permissions rather than predefined access levels; both SAML and LDAP are supported for user management. On-premise instances can be entirely handled by the client and completely isolated from aqua. The REST API implementation uses oauth2 tokens for authentication, which means you can connect any third-party tool without breaching security regulations. extensively documented The main criticism for aqua is mostly about reporting and interface-based feature differences. Reports, while offering great depth, can be a bit tricky to set up and require the ALM licence to create new templates. Some features of the desktop client may be unavailable in the web version, but patch notes indicate progress there (most recently adding Agile functionality). QA Cube (Swiss company founded in 2014) is a test management solution with a strong emphasis on visualisation. QA Cube They do not think that “merely” elevating from Excel spreadsheets to well-organised projects is good enough. The bread and butter of this solution are customisable dashboards, not a database of tests or Kanban boards. Another selling point of QA Cube is predictive analytics. The company claims it will help identify potential points of failure and . Alas, the same tech cannot be used for software development, since QA Cube is a test management but not ALM solution. make testing more efficient Other than that, QA Cube boasts customisable reports, integrations with test automation solutions, and Agile methodology support. These features are not exclusive compared to other test management solutions, so it comes down to implementation. Unfortunately, you will have to see that for yourself: QA Cube has a total of 0 reviews across G2 and Capterra. As far as obvious flaws go, QA Cube lacks a future-proof (or legacy-friendly) solution to integrations. Even though they offer 25 integrations with mainstream and niche software, you’re limited just to these. Some sort of an API solution would help potential banking clients connect their in-house software and, should QA Cube seize active development, hook new third-party tools as well. Some last-minute grievance: a 48-hour turnaround for customer support is pretty slow. Polarion Founded in 2003 and acquired by Siemens 12 years later, is a staple of test management. Their biggest banking client is the central bank of Germany, and Polarion also showcases about a dozen of European private banks and FinTech companies. Polarion Polarion strongly emphasise their traceability features. The software logs all changes so you can demonstrate them to regulators and even automatically self-audits the log. Polarion specifically mentions helping to pass regular BaFin audits and complying with MaRisk requirements. Another highlighted point is reusability. Polarion suggests cross-linking projects and requirements to reduce redundant work, automating workflows on the project and/or release level, and reusing tests. Polarion is an ALM solution, meaning that your developers can benefit from some of this functionality too. Some relatively minor complaints about Polarion include the lack of documentation for some integrations and poor reusability of reports. The fundamental issue, however, seems to be performance at scale, as pointed out by several G2 reviews and explored in this one: “Even if it is one of the best tools I have ever used, what I personally love and also dislike at the same time is the backend based on the Subversion. I love it, because thanks to its nature Subversion saves everything in a real concrete storage, with no possibility of data loss. My personal dislike is based on the fact that even [though] Subversion can store millions of revisions, it is file-based, so it may become quite slower than expected after some years”. Summing up, Polarion is great and most reviews corroborate that. Performance, however, can be a deal-breaker. If you’re a bank looking for a test management solution, I strongly suggest that you discuss this potential issue with the sales team before proceeding. Zephyr is a test management solution for Jira available since 2012 and created by US-based SmartBear. It is primarily an app for Jira rather than a standalone test management solution, although Enterprise has a separate client. Featured users include Microsoft and Expedia; no banks are listed on the website. Zephyr Zephyr’s strengths are in enhancing existing Jira’s functionality. It helps adapt Agile features to quality assurance work and makes Jira reports serviceable for test management purposes. The integration suite includes both third-party tools for test automation and REST API for connecting anything else. Part of SmartBear’s portfolio, Zephyr preaches Behavioural-Driven Development. Shifting the testing optics to the end-user's experience is a valid approach, so Zephyr appears to be the go-to pick for this methodology. Some persistent criticism for Zephyr concerns performance and stability. While “it takes too long to load” is subjective, multiple reviews claim that new releases also bring new bugs. These would take a few days to fix and can be disruptive. Although such reviews are from a couple of years back, stability is a great point to bring up when exploring Zephyr as a test management solution for banking. QMetry is, too, a test management solution from an American company launched in 2012. They list BFSI as one of the key industries and boast a diverse portfolio there. Perhaps their most notable client is Allianz. QMetry QMetry’s focus is regulatory compliance. Logging, although not adding any extra value, still ticks all the boxes for audits. Alas, QMetry is a test management solution and not ALM, so regulatory compliance for development is out of the scope. One rare strength of QMetry is the eSignature functionality. It allows users to sign off tests for management to later see who approved what. Built-in approval workflow reports make this feature even better. Other than that, QMetry offers out-of-the-box and REST API integrations and comes with decent reporting features. The main con of QMetry seems to be the user experience. Reviews say that admin screens are hard to navigate; integrations take quite a bit of training and are generally a bit confusing. Just like with aqua, there is no negative feedback on performance — and that’s what matters in banking. Banking test management solutions checklist To recap, here is what you should look for in a test management solution as a bank or financial organisation: ☐ Fits banking-specific requirements ☐ Demonstrates that banking-specific features are executed well ☐ Has efficiency-driven general features (Reporting, Agile, Reusability, etc.) ☐ Handles large testing volumes well on the fundamental level ☐ Provides REST API implementation for in-house and third-party tools ☐ Continues to receive regular updates of the On-Premise version

Explore the Top 5 Test Management Solutions for Banking

Some software products are built for a dream. Others are built for a need. definitely falls into the latter category. Bugfender Bugfender is a log storage service for application developers that collects everything that’s happening in the application, even if it doesn’t crash. So, devs can reproduce and resolve bugs more effectively and provide accurate customer support without needing to contact the user or take a look under the hood. The product solves the ‘but it works fine on my machine’ problem, whereby bugs surface in our applications but don’t appear on our own devices. It respects users’ privacy, it’s battery and network-efficient, and, crucially, it keeps logging even if the device is offline. The Nuts and Bolts of Bugfender is an SDK that can be added to our apps during development. When a user downloads our app, the device’s NSlog or Logcat files can be sent automatically to our servers. Bugfender The logs are stored in the cloud, with a web-based management tool to view them. This is really the core of the product: we built our web console with powerful filters so we can narrow our search down to very specific groups of devices when fixing problems. We can even focus on one individual user if the problem is limited to them. This is impossible with tools like Crashlytics and Instabug because they only gather information when there’s an exception or a crash. The Origin of Bugfender We built as an offshoot of our mobile design agency, which produced a range of apps from military-grade IoT to sports and healthcare. Bugfender Before we started Bugfender, the only way to fix bugs in our apps was to get physical access to an affected device or call an impacted user and ask them to describe the problem. However, the user base for our apps was typically spread across entire continents and comprised hundreds of different devices. Getting direct access to the problem was usually impractical, not to mention intrusive. So, we decided to build an internal remote logging tool that would feed the information straight to us. This wasn’t a play to create the next Facebook or Google. It was a response to the problems we faced on a daily basis as devs. The Growth of Bugfender Bugfender started out as a garage project. We were running code sprints on our own time so we wouldn’t have to dig into the company savings. But we soon realized this could be much more than an internal experiment. In fact, it could benefit the entire software industry. Since then, we’ve built Bugfender into a viable business with its own team and roadmap. We’ve secured a full range of customers all over the world, from indie and freelance developers to multinationals with dozens of devs. Our co-founder in March 2017, at a time when Bugfender’s revenue stood at $6,500 per month. That number has now more than trebled to half a million dollars on an annual recurring basis. did an interview with Indie Hackers Bootstrapping Seed and early-stage funding were booming when we launched Bugfender, and the software was extremely sexy due to the evolution of smartphone technology. Around the time Bugfender launched, we saw the launch of sophisticated features like mobile payments, fitness trackers, and high-quality cameras, all of which made crash reporting more important than ever. However, we decided to stay small rather than pursue the big money, primarily for lifestyle reasons. Both Bugfender and our parent company were already committed to remote, flexible working. We used early versions of today’s async technologies, we all worked our own hours, and we committed to maintaining a good work-life balance. So, after lengthy internal discussions, we decided to stay bootstrapped. While we wanted to create an amazingly successful project, we didn’t want to do so at the expense of our personal lives. Customer Support It was clear from the outset that customer support would be crucial to Bugfender. The product exists to provide a fast, clear, and constant flow of information. Our relationships with clients must reflect this. Right from the outset, we decided that engineers and designers—the people who create and maintain our product--would be the ones responding to customer questions. Even the Bugender CEO still handles some of the support by himself. He actively pings and prods customers into asking questions, suggesting things, and basically contacting us for anything they might need. What’s more, the devs write all articles and blog posts themselves (including this one). We retain a copywriter to proofread our material, as many of our team are not native English speakers, but the core content is always written by devs and framed by the issues that our users are reporting. By engaging with our customers directly, we’ve been able to understand what they need, what works and what doesn’t, what they love, and what frustrates them. A great deal of the changes we’ve made to Bugfender came directly from user feedback. Analytics tools can provide a certain level of insight, but direct customer feedback is even more beneficial. We’ve found that if the question is relevant and quick to answer, customers are always happy to answer you. And as a “small” bootstrapped company, we try to give the best support to our customers. Other software agencies spend fortunes on SEO to game the Google rankings, but we prioritize word of mouth and long-term loyalty. We might not be able to compete against big brands in certain areas, but we are proud of the customer support we provide, and our approach means we are more flexible and open to adapt the product to our customer needs. What’s next for us? Here are a few things we’ve got in the pipeline: Improve statistics to provide better insights to our customers about their app usage; Automatic network request logging; Integration with backend logging… …and any other feature that our customers request. Bugfender is a product shaped by requirement rather than aspiration, and it will continue to be so.

We Are Bugfender: Shaping the Future of App Development Through Remote Logging Solutions

আমরা বাগফেন্ডার: রিমোট লগিং সলিউশনের মাধ্যমে অ্যাপ ডেভেলপমেন্টের ভবিষ্যত গঠন করছি

Wir sind Bugfender: Gestalten Sie die Zukunft der App-Entwicklung durch Remote-Logging-Lösungen

Somos Bugfender: dando forma al futuro del desarrollo de aplicaciones mediante soluciones de registro remoto

Nous sommes Bugfender : façonner l'avenir du développement d'applications grâce à des solutions de journalisation à distance

हम बगफेंडर हैं: रिमोट लॉगिंग सॉल्यूशंस के माध्यम से ऐप डेवलपमेंट के भविष्य को आकार दे रहे हैं

私たちは Bugfender: リモート ロギング ソリューションを通じてアプリ開発の未来を形作る

우리는 Bugfender입니다: 원격 로깅 솔루션을 통해 앱 개발의 미래를 만들어갑니다.

Somos Bugfender: moldando o futuro do desenvolvimento de aplicativos por meio de soluções de registro remoto

Мы — Bugfender: формируем будущее разработки приложений с помощью решений для удаленного ведения журналов

Biz Bugfender'ız: Uzaktan Günlük Kaydı Çözümleriyle Uygulama Geliştirmenin Geleceğini Şekillendiriyoruz

Chúng tôi là Bugfender: Định hình tương lai của việc phát triển ứng dụng thông qua các giải pháp ghi nhật ký từ xa

我们是 Bugfender：通过远程日志记录解决方案塑造应用程序开发的未来

There are over 200 million influencers in the world – and here, we are talking only about those monetizing their content. There are even more others – those who haven’t received money for their efforts just yet. But they are clearly on their way: the influencer marketing industry is growing year by year; the statistics speak for themselves: And so what? For brands, this means influencer marketing is the channel they can’t ignore. Actually, it is the channel to attract the most interested, engaged, ready-to-pay audiences right now. The further we go, the more brands understand it and allocate their budgets for influencer marketing: So, influencer marketing, once a field dominated by celebrities (remember Britney Spears, Beyoncé, and Pink ? Yeah, we do: 20 years ago, such commercials were the ancestors of modern influencer endorsements), has transformed over the years. drinking Pepsi Now, anyone with a substantial online following can be an influencer, creating more opportunities for brands to connect with diverse audiences. This strategy has become crucial in digital marketing due to its effectiveness in reaching and engaging target consumers through social media. Here’s one more fact that makes it even more important: 4.95 billion people on Earth are already using social media platforms – it’s 61% of the planet’s population, and the number is growing. An average consumer uses 7 social media platforms a month. What do you do considering all this? The answer is simple: leverage the power of influencer marketing, of course. But how? How to build an influencer marketing strategy that actually works and brings maximum profit? Here, the answer will be longer and more complex – read further to learn! In this article, the experts from offer a clear and straightforward guide on developing a successful influencer marketing strategy. Famesters influencer marketing agency Get practical advice and insights, understand influencer marketing better, and start using it wisely. Building a Successful Influencer Marketing Strategy and Creating a Plan Creating an effective influencer marketing plan involves a series of strategic steps, each critical to the campaign's success. Remember that all of the plans for your marketing, including this one, have to align with the overall brand’s strategy and objectives, otherwise, neither the plan, nor the influencer marketing strategy will actually work or even make sense. In other words, check the reality, and tie your goals and plans to it. In the end, it's crucial that your influencer marketing efforts are not in isolation, but are a cohesive part of your overall brand strategy. Here's why alignment matters: : Ensures that the influencer's content resonates with your brand's voice and overall marketing messages. Consistency in Messaging : Guarantees that the influencers' followers match your target customer profile, leading to better campaign outcomes. Target Audience Alignment : Aligning strategies ensures optimal use of budgets and resources, avoiding duplication of efforts across different marketing channels. Resource Optimization Identifying and Defining Your Marketing Goals The foundation of all successful influencer marketing strategies lies in clearly identifying and defining your marketing goals. These goals can vary greatly depending on your brand's needs and the stage of your business. For example, iGaming brands may need to drive new registrations and FTDs, while gaming brands may focus on installs. Here are some common objectives: : Increasing the visibility and recognition of your brand among your target audience. Brand Awareness : Gathering information from potential customers to nurture them towards making a purchase. Lead Generation : Directly boosting the number of products or services sold, often tracked through affiliate links or promo codes used. Sales : Engaging existing customers to foster repeat purchases and long-term loyalty. Customer Loyalty and Retention Your goals should be specific, measurable, achievable, relevant, and time-bound (this is what we call SMART) to ensure they guide your influencer marketing strategy effectively. Budgeting for Influencer Marketing Influencer marketing budgets can vary widely, depending on the scale of your campaign and the type of influencers you plan to collaborate with. Compensation models include direct monetary payments, commission-based earnings, and non-monetary perks like free products or exclusive access. Monetary compensation is used the most, and many influencers prefer it. Allocate your budget based on your marketing goals and the expected ROI. For instance, brand awareness campaigns may require a broader reach, potentially needing more investment compared to targeted lead generation campaigns. Also, remember that you need to define what part of your budget will be set for testing. It’s especially important when you are stepping into new markets and trying the waters: in the beginning, even with thorough preliminary research, you can’t be 100% sure your influencers of choice and selected types of content will perform perfectly. The Famesters agency experts have an experience of over 7 years on influencer marketing – it helped us crystalize an optimal strategy for testing, and here’s our advice. We suggest using 40% of your budget for testing to reveal the best-performing influencers, content types, CTAs, etc. Then you can scale, already knowing you have selected the best directions and reduced risks. : Yes, you totally can and even must negotiate prices with influencers and make them fit into your budget. Some influencers may set prices out of the blue just because they are inexperienced and don’t know the market yet; others just hope to get more for their efforts and check if it’s possible with you. Here’s a pro tip from Famesters experts Research the market, learn the CPMs, and negotiate the prices – it’s almost always possible to get a better deal than you are offered from the beginning. Choosing Campaign Types and Key Messaging : It depends on your goals. You might opt for sponsored posts, brand ambassadorships, giveaways, or takeovers. If you need more creative ideas, just ask the influencers: nobody knows what works for their audiences better than they do. Select the Right Campaign Type Develop clear, compelling messages that influencers can incorporate into their content. Ensure these messages align with your brand voice and campaign objectives. Craft Your Key Messages: This doesn’t mean you have to write an entire script for each influencer, and definitely, you shouldn’t require influencers to follow your scripts with no swinging at all. We’ll talk about it further in the article. Choosing the Right Type of Influencer First, the influencers you collaborate with must align with your brand identity. Carefully check if an influencer you are looking forward to working with actually shares your brand’s values. Otherwise, you may appear in a situation like the , where the brand had to break with the influencer because of his improper behavior and rhetoric. Adidas-Kanye one Also, define the type of influencers you need for your influencer marketing campaign. The small, niche-oriented ones? The big names with large followings? Let’s see the differences: : Typically celebrities with over a million followers. Ideal for large-scale brand awareness campaigns, but can be expensive and may have lower engagement rates. Mega-influencers : Have followers ranging between 100,000 to 1 million. Known for their expertise in their niches, but also having larger followings that value them not only for the expertise, they offer a balance of reach and engagement. Macro-influencers : Possess a following of 10,000 to 100,000. Effective for targeted campaigns due to their higher engagement rates and niche audiences. Micro-influencers : Your friendly neighbors who are also experts. With less than 10,000 followers, they often have the most authentic engagement and are perfect for hyper-local or community-focused campaigns. Nano-influencers Matching the right type of influencer with your marketing goals is key. For instance, a micro-influencer might be the best choice for niche product promotion, whereas a mega-influencer could be more suitable for a widespread brand awareness campaign. Statistics show that brands swing more towards smaller influencers with more authentic content and engaged audiences: Qualifying Influencers and Starting Outreach : Use tools, research, or agencies to find influencers who align with your brand's values and have the right audience for your products or services. You can do it manually, but it’s rather time-consuming. Also, don’t forget to check if the influencers on your list are genuine: there are still some fake influencers committing fraud out there. Identify Potential Influencers : Reach out to these influencers with a personalized approach. Clearly communicate your campaign goals, expected deliverables, and compensation details. Initiate Contact Managing Campaigns : An influencer has to understand well what exactly you need to tell people, and what’s the idea behind your brand, service, or product. Provide Clear Requirements : There always has to be someone (from your company if you do influencer marketing in-house or from an agency if you leverage their expertise) who can answer the questions an influencer may have about your brand, goals, campaign, requirements, etc. There’s always something that has to be negotiated or cleared. Also, the person in touch has to be able to approve the influencer’s draft or suggest corrections to it. Stay in Touch : Keep a close eye on the campaign as it unfolds. Be ready to provide support or feedback to influencers as needed. Monitor Campaign Progress Tracking Results and Refining Strategy : Use predefined KPIs like engagement rates, click-through rates, and conversion metrics to evaluate the success of your campaign. Measure Campaign Performance : Review the campaign data to understand what worked and what didn't. Use these insights to refine your strategy for future campaigns. Analyze and Adjust Influencer Marketing Strategies for Collaborations Effective influencer collaborations are key to the success of your marketing strategy – this is what your target audience will see and interact with, this is what actually needs to make an impact on their purchasing decisions. Here are some best practices to ensure productive and beneficial partnerships with influencers to ensure the success of your campaign: Establish Authentic Long-Term Partnerships After selecting the influencers whose values and audience align closely with your brand, try to to enhance credibility. Building genuine relationships with influencers helps show them and their audiences that your brand is not just another one in an endless line of monotonous advertisers, but is truly useful and trustworthy. establish authentic long-lasting partnerships Building long-term relationships with influencers can lead to more authentic and impactful promotions. Audiences tend to respond better to ongoing, consistent endorsements. . Understand their goals and preferences – this way you can establish a partnership based on mutual respect and shared objectives. Engage With Influencers Beyond Transactional Interactions Most of the brands using influencer marketing prefer to continuously work with the same influencers as they perform better than one-off partners: No, it doesn’t mean you can’t get rid of one-off campaigns, at least because everyone needs testing. So, here’s the next thing. : Short-term collaborations can be beneficial for specific campaigns, such as product launches or event promotions. Assess your goals to determine if a one-off partnership is more appropriate. Evaluate the Need for One-Off Campaigns Allow Creative Freedom While Maintaining Brand Alignment : They know their audience best. Allow them creative freedom to present your brand in a way that feels natural and engaging to their followers. Respect Influencers’ Creativity : While giving creative freedom, it's crucial to provide clear guidelines about your brand’s values, messaging, and any non-negotiables to ensure the content remains aligned with your brand. Set Clear Guidelines : So, based on the previous two points: ensure that the content strikes the right balance between showcasing your brand’s message and maintaining the influencer’s unique style and voice. Balance Brand Message and Influencer Style This has to be the balance between the influencer’s creativity, their knowledge of their audience preferences, and your brand’s requirements. : Work together with influencers in the content creation process. This collaboration can bring fresh perspectives and innovative ideas that resonate well with the target audience. Collaborate on Content Creation Bottom Line How to create an influencer marketing strategy depends a lot on your brand’s niche, product’s specifics, target audience, and overall goals. But in the end, there are influencer marketing strategies that work the best, and they are: use SMART, be respectful towards influencers and embrace their creativity, build long-lasting relationships, and make your goals and values clear. Then launch, monitor, evaluate, adapt, and adjust to get maximum results and the highest ROI possible. Influencer marketing is about more than just working with popular people online; it's a strategy that requires careful planning and wise choices. To make the most of it, you need to set clear goals, choose the right influencers, and manage your budget wisely. Remember, the goal is to build real, trust-based relationships with influencers who genuinely match your brand's style and values. This approach helps create authentic and effective promotions that resonate with your audience. Staying flexible and up-to-date is crucial. Done right, influencer marketing can significantly boost your brand's presence and connect you with your audience in meaningful ways. Famesters agency is ready to help you with these challenges – to start now! contact us

Influencer Marketing Strategy That Actually Works: A Guide

ইনফ্লুয়েন্সার মার্কেটিং কৌশল যা আসলে কাজ করে: একটি গাইড

Influencer-Marketing-Strategie, die tatsächlich funktioniert: Ein Leitfaden

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प्रभावशाली विपणन रणनीति जो वास्तव में काम करती है: एक मार्गदर्शिका

実際に機能するインフルエンサー マーケティング戦略: ガイド

실제로 효과적인 인플루언서 마케팅 전략: 가이드

Estratégia de marketing influenciador que realmente funciona: um guia

Стратегия влиятельного маркетинга, которая действительно работает: руководство

Gerçekten İşe Yarayan Etkileyici Pazarlama Stratejisi: Bir Kılavuz

Chiến lược tiếp thị người ảnh hưởng thực sự hiệu quả: Hướng dẫn

真正有效的影响者营销策略：指南

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AQUA SHIPPING AGENCY

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