Award-winning custom app development. We&#x27;ve delivered 500+ custom apps for satisfied clients from startups to small and mid-size businesses and enterprises.

AppIt Ventures: We Build Custom Apps (Denver App Developers)

APPIT Software Inc. | 2,826 followers on LinkedIn. Oracle Preferred Partners | At APPIT Software, we’re proud to be an Oracle obsessed implementation team with 100% of our focus on Oracle. We deliver superior IT &amp; Engineering Solutions through the successful integration of people, technology, ...

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APPIT Software Solutions streamlines the IT enterprise’s business process and achieve measurable business improvements.

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APPIT Software offers oracle consultation, mobile app development, and artificial intelligence services.

APPIT Software - Crunchbase Company Profile & Funding

AppIt Ventures | 2,342 followers on LinkedIn. We build Custom Apps. | AppIt Ventures is a US-based, woman-owned, custom software development company. We partner with our clients to build cutting-edge, high-quality technology. We utilize our proprietary ‘AppIt Rapid Development’ process to ...

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Company information, business information, directors/partners details and director/partners contact information of APPIT SOFTWARE SOLUTIONS PRIVATE LIMITED

APPIT SOFTWARE SOLUTIONS PRIVATE LIMITED - Company, directors and ...

Since our inception in 2012, AppIt has delivered hundreds of exceptional-quality applications and custom-made software solutions for satisfied clients from local startups, to enterprise-level companies. Throughout this time, our reputation for developing world-class mobile and web-based ...

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AppIt Ventures is one of the foremost female-owned technology companies in the world. Meet our team and learn why we&#x27;re the best custom app development company.

AppIt Ventures: Custom Software Development Company

APPIT is a global IT services company with a high level of specialization in Oracle applications and technologies. In the past, we have been successful in helping our customers envision, plan, and deploy Oracle-based applications, middleware systems, and databases across a wide range of industries.

About - APPIT Software Solutions

APPIT Software aim to deliver IT solutions that exceed client’s expectations., it is possible only when we update ourselves to agile and innovative IT solutions that can serve value to the business. We do update ourselves time to time about current happening in Information technology(IT) ...

Appit Software Solutions Private Limited - About Us

APPIT Software is an Oracle Applications and Technologies consulting company. APPIT Software leverages the best industry-standard practices to provide an excellent consulting service. The company has diverse migration, assessment, and management tools that help to improve the ... Read more

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Appit | 66 followers on LinkedIn. Appit provides solutions for the development of website and mobile applications. We are specialized in developing applications for the iOs and Android platform. If you would like to receive more infomation, please visit http://www.appit.nl or contact us at ...

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AppIt Ventures is a mobile app development company specializes in app design, mobile solutions, and custom application development.

AppIt Ventures - Crunchbase Company Profile & Funding

View AppIt Ventures (www.appitventures.com) location in Colorado, United States , revenue, industry and description. Find related and similar companies as well as employees by title and much more.

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AppIt Ventures Company Profile | Management and Employees List

App It offers a variety of functions ranging from more standard functions to advanced and highly customized functions, together with a Content Management System, on-going support \u0026 maintenance, upgrades and user analytics for both the App Store (Apple iOS) and the Play Store (Android)

App It

Scroll down for call to action & source code. Imagine a space where you can freely explore a data set along several spatial indexes, such as in the following scene from “The Matrix”: Types. Lots of subtype polymorphism. Neo said . In reality, he would be in a logistics bottleneck: too many options and too much to carry. He could have said , but that is far less catchy. “Guns. Lots of guns” “Rifles. Lots of subtypes of rifles with attribute X.” So, in this scene, our superclass type is . However, there are many subtypes of guns and each type instance has addressability: . A nice view of all aisle sides can be seen between 0:11–0:13 min. Gun (aisle_side, row_height, item_number) --------------- # aisle side --------------- # aisle side
-> Neo & Trinity # aisle --------------- --------------- 0 1 2 3 But each aisle side has two inner rows — top and bottom, as seen after 0:16. For example, is the 5th item from the 3rd aisle side, bottom row. (3, 1, 5) You can see an aisle side as a more specific subtype. You can also see that each aisle side is compartmentalized — there are metal bars separating the items into different subcategories — another, even more specific subtype. Gun Gun We can also view this arrangement in 2D: if we consider that each aisle side is a continuation of the one behind it, like a very long, winding road: (row_height, item_number) To visualize a dataset you need at least one spatial index. Any dimensions higher than 1, can be collapsed to 1. Inventory Imagine a world where you can select and collect items into your workspace. Such items will come with their own behavior and managing tools and manuals. Again, this concept is similar to one presented in another scene from the same film: Ideally, here, any observable object should automatically give access to a toolset and manual, i.e. Trinity shouldn’t have needed to request the piloting program. Autonomy Imagine the power to contribute to any object in that world with functionality extensions, updates in performance for existing functions, and new types of sub-objects. You are the Constructor of the Construct. Definition and Use Yes: the Global App, as a concept, would make several upgrades to the concept of Construct from Matrix. But the Construct already qualifies as Global App (for Virtual Reality). Some of the software that we use today can be partially considered a Global App: any modern Operating System games such as Minecraft the Internet + the browser + a densely-connected site such as Wikipedia or Google Any globally used software that is close to what we call a Global App in this article. — similar to Minecraft. takes data as input and presents the user with functionality and tools specific for that type of data It is an IDE and an application at the same time The most important characteristic is the multitude of functions presented for each data type or/and a multitude of data types. For example, our handles right now ~100 data types, 120,558 smart contract functions from 8,172 smart contract instances. This number is quite small compared to what Global Apps would need. Remix Pipeline plugin Global Apps need to be and to the majority of users. Data types, source code and the data itself need to be stored in a decentralized and distributed way. decentralized distributed What we get is a , app, which always has the same properties if the same data types are used. For anyone. global deterministic What I have access to see is what you have access to see. A Global App is . The system sees the types and knows what functions, modules and dependencies they need, in order to create the virtual world of possible use cases. It retrieves these functions, modules, and dependencies from the global storage, be they WebAssembly modules, blockchain smart contracts or other types of code and data. built on-demand, based on the data that you, the user, are working on For every purpose, . Given the same data context, every user has access to the exact type of instance — not a Singleton, but the exact same runtime. And there can be an exponentially increasing number of Global Apps, because they are created on-demand, based on the given data types. a Global App is one for all Think of it as going to a bike shop that has access to any type of bike part ever made. You tell the shop assistant what type of terrain you ride on, how long you ride, how long you want your bike to last and your body measurements. The assistant will present you with a list of general options/categories of bikes that might fit. You choose. The assistant builds the bike on the spot based on what individual parts fit the requirements. The behavior is deterministic: if you have a twin who will ride along your side and has your exact body measurements, that twin will get an exact replica of your bike. A Global App is enriched when developers add more functionality for one or more of the data types used by it — and every user benefits. one change is spread across the network Developers working on a single function would effectively contribute to any Global App that ends up using that function. In terms of economic sustainability and open source market fairness, . each developer of functionality should be able to set a price per instance of function use and accumulate a profit in the most direct and meritocratic manner Anatomy So, how would a Global App’s components look like, with the tools we have today? A Context of Typed Data We start with a data context. For Google Search or Wikipedia, this is a String. For Minecraft, this is the initial game stage or the selected object. For the above bike shop, the data context is the terrain data, bike lifetime data, body measurements. It can be your DNA data, neatly typed and labeled or Earth’s geographical data. — from analysis tools to visualizations or simulations. You can choose what route to take and, as a consequence, a Global App is created for you: everything is loaded on-demand — from source code to additional public data, from the global storage. The behavior is deterministic: anyone else with the same types of data (quality not quantity) will see what you see. The software retrieves a list of all the things that you can do with this data The main characteristic of a Global App is . If you keep going deeper into the app, you will get to see more and more tools and data types related to your current data. And get notified when something new appears in the public data system. Of course, you can also use your own private data on top. And decide if you want to share anything with the world or not. its lack of limits The List of Types You have your context of typed and structured data. The system finds all the types and subtypes from its composition, prioritizing by depth level. You might decide that you want to treat this data or part of it as input to be processed or you might decide that you need more data of this type and therefore, treat the types as output types. With this information, the system proceeds to the next step. The List of Functions with Types as Input/Output The system will retrieve the list of actions that you can take, translated as . It will query the global, distributed database and retrieve the list based on the interface descriptions of these functions. high-level functions and subfunctions with matching input/output types You will be presented with this list in a human-friendly way. In concept, this is similar to how you can search for graph nodes by input and output types, in our last (visual IDE for creating executable graphs by connecting functions’ inputs and outputs): alpha version of Pipeline And remember Trinity and the helicopter? The manual/minimal documentation has to be offered automatically by the app. As an example, Ethereum smart contracts developers can use Natspec to provide human-readable descriptions: A Menu You will be presented with a menu. Maybe the types of UI menus that we are using today or maybe a Virtual Reality menu where you can interact with the options and visualize them as graphs or expressive objects with previews of what their function is. You choose your next step from the menu. A Loader of Libraries When you decide the action, the system will retrieve all the modules, dependencies and ultimately functions, needed to create your work environment. They will be dynamically loaded at runtime and unloaded when you finish and do not need them anymore. A Data Input/Output Control Now, you are ready to process the data. You are presented with the . Maybe you want/need to split that data or to work on the lower nested levels and subtypes. action’s workflow Maybe stop the workflow at different points, see intermediary results and then restart or change the workflow. You will need a structured way to control and see the data in the workflow. A simple example would be typed control UI, where you have access to the underlying data and can apply transformations on it. Another example might be a visualization of that geographical data, changing based on a simulation algorithm, that you can pause, change the parameters (through another typed control) and then resume. A Work Environment Your work environment also contains They are the inputs and outputs of the various functions that your data passed through. processing results and intermediary results. You can choose to save those results and make them public or keep this state private, in your profile, under your identity. This environment is a pipeline of processes that will be fully automated once you set your rules. Realization Today, the Global App runtime can be based on modules, dynamic loading, and a that enables interoperation. The easiest “glue” is — WASM integration comes right out of the box and runs on both client and server. WASM FFI blockchain smart contracts “glue” JavaScript Developers can create safe and deterministic modules using languages that compile to WASM (Rust, C/C++, AssemblyScript, etc.), . Global Apps could run in your browser or have parts that run on your OS. exporting their interface descriptions based on the same type system standard With WASM and JS is designed as a portable target for compilation of high-level languages like C/C++/Rust, enabling deployment on the web for client and server applications. It describes a memory-safe, sandboxed execution environment that may even be implemented inside existing JavaScript virtual machines. WebAssembly WASM execution aspires to be , on all platforms. as deterministic as possible All of the above makes WASM a good candidate for a Global App, which can effectively be viewed as a . We have written in the past about the concept of , which are independent plugins that are able to cooperate with one another without having a Plugin Manager to control them. But more details about this topic, in the context of a Global app, will be given at a later time. global plugin system plugems A demo of how JavaScript can interact with WASM instances and provide the glue for chaining various WASM functions can be seen here: https://youtu.be/tkbo-cnlCKk?t=51 With Blockchain and JS Our and projects started on the Ethereum network. We wanted to bring , in the browser. Pipeline dType common types and a graphical language to build interoperable logic on the smart contract-based protocols Blockchains have had enough exposure to bring the concepts of decentralization and immutability to a larger audience, not only to developers but to non-technical people. Blockchain protocols can be integrated into a Global App workflow by providing additional layers for things such as payments, validation proofs, trustless computation, etc. With Dynamic Libs (FFI) and JS JavaScript can dynamically load and use external binaries (e.g. WASM, Rust, C/C++) using FFI, acting like . a glue that can also provide type checking at runtime, based on the interface descriptions exported by the binaries themselves A PoC of executing Pipeline graphs containing WASM library functions, from Node.js, can be found here: https://youtu.be/mn1fPEQE3k0 A PoC of executing Pipeline graphs containing Rust library functions, from Node.js, through , can be found here: (Neon for FFI Rust -> Node.js). Neon bindings https://youtu.be/NDFpgfZY2Ic Present Tech That Leads There For a constellation of Global Apps to exist, we need to have a standardized way to describe types and function interfaces. This is what we had in mind when we started dType. You can see our demos . here dType Typing systems are undoubtedly powerful, but they have mostly been used to structure the ecosystem of a single project or, at most, of multiple projects within the same company. Now, if we pass data through multiple systems, developed independently, we need to add data type adaptors and make sure the external systems do not change their data types on the fly and crash our system. This approach is not scalable. When we have an immutable global type system, we can be sure that no one pulls the rug under our feet. Exposing function interfaces at runtime is crucial for dynamic type checking of data passed module<->module or module<->glue. Interfaces are also important for programmatically building UI controls or workflow tools, such as Pipeline. This is how dtypei was born, for Rust and WASM. Rust and WASM do not keep type information. And the current JavaScript bindings downcast more strict types, such as i16 to a plain Number. wasm-bindgen You can use the alpha version of the two crates: , . dtypei helps Rust developers to annotate their exports and to make the interface descriptions available at runtime. https://crates.io/crates/dtypei https://crates.io/crates/dtypei-derive Demos of how dtypei works: Bridging Types — Rust/Wasm Exports Introspection: Rust/Wasm Exports Introspection v.0.0.1: https://youtu.be/3lCnO9sI548 https://youtu.be/tkbo-cnlCKk Pipeline Pipeline was started as a tool to interoperate between protocols, on Ethereum. But the same principles apply to other types of computation substrates. As you can see in the above videos, it can be used to run WASM or Rust binaries. You can see our demos . here You,Now We have built these proofs of concept and tools as open-source volunteers because we think that the future is decentralized, collaborative and interoperable. If you share the vision that we presented, you can: use the dtypei crates to compile your wasm lib and your lib will become part of the first Global App PoC make Pipeline graphs for WASM or Ethereum use dtype to define new types and propose them to the dtype team understand well the concept of Global App and share your understanding with other developers and visionaries. Imagine together the first version of a fully-fledged Global App making soon Computing History. Made in collaboration with my partner, ctzurcanu. Thank you to @tenfinney for letting me know which ideas were not clearly described in the original draft.

The Global App: It's a Future Thing

We all know a family member, friend, or co-worker who has at one point, talked about their transition to a structured form of dieting. If you are one of those individuals who have tried or are currently on a dietary program, how are you accurately keeping track of exactly what you are consuming (or not consuming)? For , an author, health advocate, and entrepreneur, she understands the very meaning of living a “hard diet.” She was diagnosed with Hashimoto’s disease, an autoimmune disease that has interfered with her thyroid. In turn, this made it difficult for her to lose weight, while suffering from low energy levels. Martina Slajerova Hopping from one traditional diet to the next, her condition began to impact her career and personal relationships. That’s when Slajerova turned to the Keto diet. One of the most popular, but among the most controversial diets, Keto requires the individual to skip grains, sugar, most fruits and some vegetables. Despite the debate in terms of long-term benefits of Keto, Slajerova began to find her energy levels begin to rise and even started to lose weight. However, there was something still missing for her. Staying On Track in Today’s Digital Age For Slajerova, the goal is simple: help people stay on track. Given how much of a difference the keto diet has made for her life, helping other people could make a huge difference. And while there are a ton of keto experts out there, few have the personal drive that Slajerova does. Then again, few have enjoyed such life-changing results since switching to keto. Slajerova, the author of multiple books, including The KetoDiet Cookbook and Keto Slow Cooker & One-Pot Meals, has taken her knowledge, experience, and passion to the next level—digitally. Her newest work is her —the . And according to , people are loving it. mobile application KetoDiet Women's Health Magazine To be wholly transparent, I have no vested interest in this story or company. Coming from someone who personally has a difficulty with difestion and dietary intake, as I suffer from diverticulitis, I found Slajerova's mission to be quite impactful. The KetoDiet app makes it easy for users to find information specific to their diet. Want to look up meal ideas or need to check out some ingredients? You can use the KetoDiet app and get all the information you need. You can even scan barcodes to look up nutritional information. Men's Health of its top thirteen best keto Instagram accounts, along with . ranked Slajerova’s app as number 9 Healthline rating the app as one of the best amongst paleo apps in 2019 For most dieters, committing themselves to an entirely new regiment is more than a transition—it’s a lifestyle change. For Keto-dieters, they need easier access to information. There’s no question as to the overwhelming complexity one feels scouring through voluminous books, blogs, and videos. But even after reading through dozens of these sources, there are always more questions left unanswered. So, why not create a community, where fellow Keto dieters can share their information and experiences with one another. For Slajerova, she admitted that countless times, she had found herself standing in the produce section, wondering how she could sub out an ingredient in a recipe, or if she could eat a particular vegetable. Often, she found the answer by using her smartphone to dig up her answer(s) on the internet. But, then the —what if you could skip the books, blogs, and videos entirely? Instead of digging through blogs or reading countless books, Keto Diet App users can start building their diet plan . And when questions do arise, say in the grocery store aisle, customers can simply scan the barcode to pull up data. answer presented itself right in the app The vision behind the Keto Diet App will hopefully set precedent for other mobile apps designed and tailored for other dietary regimes.

[Interview] ‘Keto’ Is Going Digital With This New App; It’s Time For You To As Well

I always wondered how free apps make money. I did some research on this and found a lot of different avenues to follow. Let's jump into the ins and outs of how to earn money with free apps Background I always encountered those exciting, sometimes annoying ads and pop-ups while browsing the web. YouTube has certainly made their ads unescapable, robbing me of two minutes of desired view time. Have you thought about why they appear anyway? I certainly have. Those are some of the different monetization strategies for free apps. There are multiple other ways to monetize free apps. “Free App” Monetization Monetization is the ability to earn from your creations. App monetization is the strategy of making money off an application. Some monetization styles perform better than others. Let's learn the monetization method that works best in your situation. How to make money from an app: Different monetization strategies There are countless ways to profit from free apps. You can apply one or several monetization methods depending on your industry or the type of app. Let's get into the details: In-app advertising Do you know how YouTube makes money? Discover what is in-app advertising and how it occurs below: Apps like YouTube display banner ads via content uploaded on its platform. Despite being a popular monetization style, you may need high engagement rates to make good advertising income. Video ads You have most likely come across those ad videos that appear when viewing certain content. Video ads are more visually appealing and could attract the audience better than display ads. At the same time, you must ensure the ads do not ruin user experience and affect your monetization. There’s no way to tell where this line is but if YouTube is anything to go by then I can guess the line is far. Native advertising In-app advertising can also work by promoting other businesses, products, or services. Native advertising may also include sponsored content mixed into the app. This method may be popular if you do not want to distract your audience through other ads. In-app purchases How does Amazon make money? In-app purchases are one of them through the products or services listed on the platform. The benefits of in-app purchases are low costs, and you do not need to own the products or services. In-app purchasing is popular with e-commerce sites, dating apps, gaming platforms, and fitness apps. Monetization through this method can occur in the following ways: Paid content Paid content is information on your app, whether video, text, or downloadable that others must pay to access. Examples like e-books and courses can be offered as paid-for content despite your app being free for other services. Subscriptions Free apps may not be free forever. Free apps provide trial periods where users can use them at no cost. The aim is to lure them into paying a subscription fee once they are used to the product or service offered. Freemium model Freemium apps make money by charging users for premium features. Users have unrestricted access to the basic free version. They have to pay for advanced features. An example of this is ChatGPT, which you can access for free, but you will be charged $20 monthly for ChatGPT Plus. Data monetization Have you ever wondered why companies like Google and Facebook can provide relevant content tailored to your needs? It's because they have mastered the art of data monetization. Below are some valuable data monetization methods. User data Do you want to know how to monetize user data? If you hold a directory of people visiting your app, you can monetize it by licensing or selling it to third parties that need it. This monetization may require user approval; as unauthorized sharing can cause privacy violations. You may also use the user data to tailor your in-app products or services for maximum value creation. Location data Think of navigation apps like Waze. These apps collect crucial geo data. Businesses needing to place location-related ads rely on such apps for data collection. If your app is one of these categories, this could be a suitable monetization strategy, although you may need user consent. Targeted advertising Once you understand the type of data you hold, including age profiles, sex, preferences, and user traits, you can use it for targeted advertising. You can sell your own or a third-party product or service through targeted ads. How to choose the best free app monetization strategy There are numerous ways to monetize free apps. However, to succeed in-app monetization, you must apply the right strategy. There are plenty of tips to use when choosing the app monetization strategy. What is your business goal? It must be clear what you want in your app monetization. A monetization method like a subscription could work best if you already have a client base. If you are relatively new, you may consider an advertising revenue model. What's your target audience? Know your customers and what they want. Are they able and willing to pay for a product or service, and what functionality do they want with the app? It would be prudent to run a rewarded video ad for gamers since it addresses their needs. Knowing your audience and offering tailored ads ensures better response rates and engagements. How about the competition? Chances are that a rival app is using your considered monetization method. You may use the same strategy if you can cut a niche that suits your business. However, you may evaluate the competitors' strengths and weaknesses and use a unique monetization method. Does it make economic sense? As much as you may prefer a particular monetization, it must make sense regarding the potential number of users, signups, average spending, etc. The numbers must add up either now or in a predictive model. Your last wish is to select a monetization method that will make your business struggle to break even. Summary I don’t think there is a specific rule for monetization for your free app. Your choice method needs to make economic sense and not impact user experience. My rule of thumb is to choose a monetization method that aligns with the business goal and users and carries a unique value proposition. I always wondered how free apps make money. I did some research on this and found a lot of different avenues to follow. Let's jump into the ins and outs of how to earn money with free apps Background I always encountered those exciting, sometimes annoying ads and pop-ups while browsing the web. YouTube has certainly made their ads unescapable, robbing me of two minutes of desired view time. YouTube Have you thought about why they appear anyway? I certainly have. Those are some of the different monetization strategies for free apps. There are multiple other ways to monetize free apps. “Free App” Monetization Monetization is the ability to earn from your creations. App monetization is the strategy of making money off an application. Some monetization styles perform better than others. Let's learn the monetization method that works best in your situation. How to make money from an app: Different monetization strategies There are countless ways to profit from free apps. You can apply one or several monetization methods depending on your industry or the type of app. Let's get into the details: In-app advertising Do you know how YouTube makes money? Discover what is in-app advertising and how it occurs below: Apps like YouTube display banner ads via content uploaded on its platform. Despite being a popular monetization style, you may need high engagement rates to make good advertising income. Video ads You have most likely come across those ad videos that appear when viewing certain content. Video ads are more visually appealing and could attract the audience better than display ads. At the same time, you must ensure the ads do not ruin user experience and affect your monetization. There’s no way to tell where this line is but if YouTube is anything to go by then I can guess the line is far. Native advertising In-app advertising can also work by promoting other businesses, products, or services. Native advertising may also include sponsored content mixed into the app. This method may be popular if you do not want to distract your audience through other ads. In-app purchases How does Amazon make money? In-app purchases are one of them through the products or services listed on the platform. The benefits of in-app purchases are low costs, and you do not need to own the products or services. In-app purchasing is popular with e-commerce sites, dating apps, gaming platforms, and fitness apps. Monetization through this method can occur in the following ways: Paid content Paid content is information on your app, whether video, text, or downloadable that others must pay to access. Examples like e-books and courses can be offered as paid-for content despite your app being free for other services. Subscriptions Free apps may not be free forever. Free apps provide trial periods where users can use them at no cost. The aim is to lure them into paying a subscription fee once they are used to the product or service offered. Freemium model Freemium apps make money by charging users for premium features. Users have unrestricted access to the basic free version. They have to pay for advanced features. An example of this is ChatGPT, which you can access for free, but you will be charged $20 monthly for ChatGPT Plus. Data monetization Have you ever wondered why companies like Google and Facebook can provide relevant content tailored to your needs? It's because they have mastered the art of data monetization. Below are some valuable data monetization methods. User data Do you want to know how to monetize user data? If you hold a directory of people visiting your app, you can monetize it by licensing or selling it to third parties that need it. This monetization may require user approval; as unauthorized sharing can cause privacy violations. You may also use the user data to tailor your in-app products or services for maximum value creation. Location data Think of navigation apps like Waze. These apps collect crucial geo data. Businesses needing to place location-related ads rely on such apps for data collection. If your app is one of these categories, this could be a suitable monetization strategy, although you may need user consent. Targeted advertising Once you understand the type of data you hold, including age profiles, sex, preferences, and user traits, you can use it for targeted advertising. You can sell your own or a third-party product or service through targeted ads. How to choose the best free app monetization strategy There are numerous ways to monetize free apps. However, to succeed in-app monetization, you must apply the right strategy. There are plenty of tips to use when choosing the app monetization strategy. What is your business goal? It must be clear what you want in your app monetization. A monetization method like a subscription could work best if you already have a client base. If you are relatively new, you may consider an advertising revenue model. What's your target audience? Know your customers and what they want. Are they able and willing to pay for a product or service, and what functionality do they want with the app? It would be prudent to run a rewarded video ad for gamers since it addresses their needs. Knowing your audience and offering tailored ads ensures better response rates and engagements. How about the competition? Chances are that a rival app is using your considered monetization method. You may use the same strategy if you can cut a niche that suits your business. However, you may evaluate the competitors' strengths and weaknesses and use a unique monetization method. Does it make economic sense? As much as you may prefer a particular monetization, it must make sense regarding the potential number of users, signups, average spending, etc. The numbers must add up either now or in a predictive model. Your last wish is to select a monetization method that will make your business struggle to break even. Summary I don’t think there is a specific rule for monetization for your free app. Your choice method needs to make economic sense and not impact user experience. My rule of thumb is to choose a monetization method that aligns with the business goal and users and carries a unique value proposition.

Learn How Free Apps Make Money

Addressable, a Web3 growth suite, has announced a partnership with AppsFlyer, a renowned mobile analytics platform. This partnership signifies a significant advancement in the mobile marketing sector, particularly for Web3 mobile applications, this connection enables mobile developers to use on-chain data to optimise their ad campaigns, an industry-first endeavour that promises to significantly improve marketing campaign efficacy. Addressable and AppsFlyer mobile advertising campaigns in accordance with On-Chain Lifetime Value (LTV) is a revolutionary concept that is presented by Flyer's partnership. As a result of this approach, the emphasis switches from cost-per-install analytics to the enhancement of on-chain conversions, which disclose the real spending and transaction histories of Web3 customers. Whales are users who are acknowledged for their big transactions inside the Web3 ecosystem and their high net value. Marketers, for example, may now concentrate on "whales." For the purpose of enabling this targeting, dependable on-chain wallet data is used. This makes the process of categorising and targeting certain groups of users more precise and effective. The shifting scenario was brought to light by Alex Yip, Director of Product Discovery for AppsFlyer, who said, "We've witnessed a surge in mobile adoption across the Web3 industry that encompasses new data needs and capabilities." Through the incorporation of Addressable into the AppsFlyer marketplace, Web3 advertisers are able to reap the benefits of a comprehensive picture of mobile analytics, which, when paired with accurate on-chain conversion data, allows them to improve the efficiency of their advertising campaigns. Prior to a recent period of time, mobile marketing solutions focused mostly on tracking and improving app installations as well as user conversions inside the app itself. On the other hand, this outdated strategy often ignored the vast amount of data that is available on the blockchain. The infrastructure that Addressable provides allows marketers to modify their marketing tactics by making use of on-chain conversion data. This data includes deposit events into wallets and exchanges. This makes it possible to have a more in-depth understanding of user behaviour and spending patterns, which is essential for effectively targeting and engaging significant customers. Mobile Marketing Ecosystem As a technology expert monitoring these developments, I believe the combination between Addressable and AppsFlyer is a game-changing move that has the potential to alter mobile marketing techniques across several sectors. This collaboration exemplifies the shifting environment in which data intelligence and technical improvements combine to provide highly targeted and successful marketing solutions. The future of mobile marketing, especially in the Web3 realm, is bright. Marketers should anticipate improved campaign success, greater conversion rates, and, ultimately, increased user engagement as their on-chain tracking and analysis tools improve. This initiative is not solely focused on technological integration; it aims to create a more transparent, efficient, and user-centric marketing environment. Addressable and AppsFlyer's strategic alliance is more than simply a technology improvement; it's a bold step towards establishing a more connected and data-driven marketing environment that meets the demands of both contemporary consumers and marketers. Moving forward, this partnership will likely serve as a model for others in the sector, signaling a shift towards more integrated and intelligent marketing techniques in the digital age. Don’t forget to like and share the story! Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. Addressable , a Web3 growth suite, has announced a partnership with AppsFlyer , a renowned mobile analytics platform. This partnership signifies a significant advancement in the mobile marketing sector, particularly for Web3 mobile applications, this connection enables mobile developers to use on-chain data to optimise their ad campaigns, an industry-first endeavour that promises to significantly improve marketing campaign efficacy. Addressable AppsFlyer Addressable and AppsFlyer mobile advertising campaigns in accordance with On-Chain Lifetime Value (LTV) is a revolutionary concept that is presented by Flyer's partnership. As a result of this approach, the emphasis switches from cost-per-install analytics to the enhancement of on-chain conversions, which disclose the real spending and transaction histories of Web3 customers. Whales are users who are acknowledged for their big transactions inside the Web3 ecosystem and their high net value. Marketers, for example, may now concentrate on "whales." For the purpose of enabling this targeting, dependable on-chain wallet data is used. This makes the process of categorising and targeting certain groups of users more precise and effective. Addressable AppsFlyer The shifting scenario was brought to light by Alex Yip, Director of Product Discovery for AppsFlyer, who said, AppsFlyer, "We've witnessed a surge in mobile adoption across the Web3 industry that encompasses new data needs and capabilities." "We've witnessed a surge in mobile adoption across the Web3 industry that encompasses new data needs and capabilities." Through the incorporation of Addressable into the AppsFlyer marketplace, Web3 advertisers are able to reap the benefits of a comprehensive picture of mobile analytics, which, when paired with accurate on-chain conversion data, allows them to improve the efficiency of their advertising campaigns. Prior to a recent period of time, mobile marketing solutions focused mostly on tracking and improving app installations as well as user conversions inside the app itself. On the other hand, this outdated strategy often ignored the vast amount of data that is available on the blockchain. The infrastructure that Addressable provides allows marketers to modify their marketing tactics by making use of on-chain conversion data. This data includes deposit events into wallets and exchanges. This makes it possible to have a more in-depth understanding of user behaviour and spending patterns, which is essential for effectively targeting and engaging significant customers. Mobile Marketing Ecosystem As a technology expert monitoring these developments, I believe the combination between Addressable and AppsFlyer is a game-changing move that has the potential to alter mobile marketing techniques across several sectors. This collaboration exemplifies the shifting environment in which data intelligence and technical improvements combine to provide highly targeted and successful marketing solutions. The future of mobile marketing, especially in the Web3 realm, is bright. Marketers should anticipate improved campaign success, greater conversion rates, and, ultimately, increased user engagement as their on-chain tracking and analysis tools improve. This initiative is not solely focused on technological integration; it aims to create a more transparent, efficient, and user-centric marketing environment. Addressable and AppsFlyer's strategic alliance is more than simply a technology improvement; it's a bold step towards establishing a more connected and data-driven marketing environment that meets the demands of both contemporary consumers and marketers. Moving forward, this partnership will likely serve as a model for others in the sector, signaling a shift towards more integrated and intelligent marketing techniques in the digital age. Don’t forget to like and share the story! Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program . HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. Vested Interest Disclosure: business blogging program business blogging program

Addressable and AppsFlyer Revolutionize Mobile Marketing with Blockchain Integration

Addressable এবং AppsFlyer Blockchain ইন্টিগ্রেশনের সাথে মোবাইল মার্কেটিংকে বিপ্লব করে

Addressable und AppsFlyer revolutionieren Mobile Marketing mit Blockchain-Integration

Addressable y AppsFlyer revolucionan el marketing móvil con la integración de Blockchain

Addressable et AppsFlyer révolutionnent le marketing mobile avec l'intégration de la blockchain

एड्रेसेबल और एप्सफ्लायर ने ब्लॉकचेन एकीकरण के साथ मोबाइल मार्केटिंग में क्रांति ला दी

Addressable と AppsFlyer がブロックチェーン統合でモバイル マーケティングに革命を起こす

어드레서블(Addressable)과 앱스플라이어(AppsFlyer)는 블록체인 통합으로 모바일 마케팅에 혁신을 가져왔습니다.

Addressable e AppsFlyer revolucionam o marketing móvel com integração Blockchain

Addressable и AppsFlyer революционизируют мобильный маркетинг благодаря интеграции блокчейна

Adreslenebilir ve AppsFlyer, Blockchain Entegrasyonu ile Mobil Pazarlamada Devrim Yaratıyor

Địa chỉ và AppsFlyer Cách mạng hóa hoạt động tiếp thị trên thiết bị di động bằng tích hợp chuỗi khối

Addressable 和 AppsFlyer 通过区块链集成彻底改变移动营销

on how to integrate the into any React application with automatic reacquisition of a lock using . TLDR: LIVE demo 🚀 Screen Wake Lock API react-use-wake-lock Historically, browsers didn't support any APIs to control sleep settings. Devices usually turn off displays after some time to improve power usage, improve security, and prolong the life of hardware in general. However, this behavior does not always provide the best UX for users. In some cases, browsers are smart enough to prevent sleep by using heuristics like playing video. Some libraries utilize this to hack solutions for this problem (e.g., ). However, this comes with an extra penalty hit on performance and battery. NoSleep.js Modern browsers now support an official API to manage this process. This provides more reliable control over the sleep functionality. In certain scenarios, it's perfectly reasonable to prevent the device from locking (for instance, in systems like navigation, photo galleries, calling, etc.), which significantly enhances the overall user experience. Although this API is not fully standardized and is still in the stage, it has extensive browser support. This is particularly noteworthy since it is now also supported by Safari version 16.4 and above (including mobile Safari). As such, this API is currently . Working Draft supported by the majority of major browsers Let's take a closer look at how to use it in practice and what are its limitations. Screen Wake Lock API There are 3 important limitations when you are allowed to use this API: Your app should be in an active tab. Your app should be served from the . Secure Context Using this feature is not blocked by the Permissions Policy The API itself is quite straightforward and involves two steps: requesting a lock and releasing it. Being Promise-based, you need to wait for the promise to resolve in order to acquire the lock. There are two main parts in the API: - Interface that can be used to request the lock from the browser. WakeLock - Interface to the underlying lock that can be used to release the lock WakeLockSentinel So, let's connect all the pieces together. Requesting a Lock To request a lock, we need to use and invoke method. You need to provide the type of lock, but only type is supported at this moment. navigator.wakelock request() screen const requestScreenWakeLock = async () => {
 // Check if wakelock API is available
 if (!("wakeLock" in navigator)) {
 console.error("Screen Wake Lock API is not supported by the browser");
 return;
 }

 try {
 const wakeLock = await navigator.wakeLock.request("screen");
 } catch (err) {
 // There are various reason why lock might not be acquired such as tab is not active, low battery on a device, permissions
 console.error(`WakeLock request error: ${err.message}`);
 }
}; It's important to note that the browser might reject the request for several reasons, such as low battery level or page visibility, among others. Therefore, it's crucial to ensure that the Promise has been resolved to ensure success. Releasing a Lock Once you have a from API, you can use it to release a lock. For this, you can simply call method on it and wait for the to resolve. You can also check the status of a lock in a property and . WakeLockSentinel request() release() Promise released type The simplest snippet: try {
 console.log('Released state before: 'wakeLock.released); // false

 await wakeLock.release();

 console.log('Released state after: 'wakeLock.released); // true
} catch (err) {
 console.error(`WakeLock release error: ${err.message}`);
} It's important to note that the browser might decide to release the lock even without a specific request from you. Therefore, to keep the state of the app in sync with the lock status, it's crucial to listen for the wake lock release event. wakeLock.addEventListener("release", () => {
 // the wake lock has been released
 console.log('Wake Lock has been released');
}); While the API itself appears quite straightforward, there are some nuances to consider when implementing it. For instance, since the lock will be auto-released when the browser is no longer active, you'll need to manage this aspect yourself. This involves listening for visibility changes in order to reacquire the lock. For pure JS implementation, you can check the and . MDN example source code However, in order to integrate it into a React-based app, it would be much easier to have a wrapper that provides a hook-based API to work with Screen Wake Lock API. Using Screen Wake Lock API in React I have wrapped this API into a React hook to make it much easier to use in any React application. The library offers a simple way to hide the complexities of handling the async nature of Screen Wake Lock API as well as automatically incorporate automatic reacquisition of a lock in case the app loses visibility (becomes inactive). react-use-wake-lock Additionally, it also supports TypeScript and has 100% test-coverage. Let's take a look at the simplest example. First, you need to install this library by running (or / depending on your preference) npm install react-use-wake-lock --save pnpm yarn Then, just add it to your React files as shown in a minimal example below import useWakeLock from "react-use-wake-lock";

function MinimalExampleComponent() {
 const { isSupported, isLocked, request, release } = useWakeLock();

 // isSupported: boolean - checks feature is supported by the browser
 // isLocked: boolean - checks lock is currently active
 // request: () => void - request lock, once successfully acquired isLocked will change to TRUE
 // release: () => void - release the lock, once successfully released isLocked will change to FALSE

 return (
 <div>
 <h3>Screen Wake Lock API supported: {isSupported ? "Yes" : "No"}</h3>
 <h3>Locked: {`${isLocked ? "Yes" : "No"}`}</h3>
 <button type="button" onClick={() => (isLocked ? release() : request())}>
 {isLocked ? "Release" : "Request"}
 </button>
 </div>
 );
} This is just a . However, the library offers more control and error handling by specifying extra options to the hook. Feel free to check the or . minimal example full example code official documentation You can check this example or check the . minimal demo full example with support for events and error handling End-to-end demo on iOS (Safari) Conclusion Leveraging modern browser APIs is a powerful strategy that allows us to construct a superior user experience, effectively bridging the gap between web and native applications by bringing an app-like feel to the web. This article serves as a hands-on guide detailing how to utilize the modern Screen Wake Lock API within any application built on React. You can find the complete source code as well as demo and installation instructions for this example on GitHub . https://github.com/dlitsman/react-use-wake-lock

How to Use Screen Wake Lock API in React to Manage Screen Locking/Dimming in a Browser

If you run a business that uses a website or mobile app as a core component of service delivery, then you most likely want to know: How people find your website or app How these people interact with your website or app How effective your marketing strategy is The content on your website that achieves business goals best Information like this can be obtained and understood thanks to Digital Analytics. Simply put, digital analytics involves collecting, analyzing, and reporting on interaction data generated by users on your website or mobile application. While many free & paid analytics tools are available, , at the time of writing, Google Analytics 4 is widely considered the market leader. That’s why, in this series of articles, it’ll be our focal point for understanding how digital analytics supports business needs. with 14M+ websites connected What is Google Analytics 4(GA4)? “An analytics service that lets you measure traffic and engagement across your website and apps” - . GA Google’s “next-generation” measurement solution — the Jackson Storm to Universal Analytics’ Lightning Mcqueen. If you haven’t seen (or don’t care for) Disney Pixar’s Cars franchise, here’s a less obscure explanation/background: From Universal Analytics to GA4 Google has provided a digital analytics solution , after acquiring Urchin—a standalone web analytics software that the Search god integrated into its suite of tools. Since then, the alphabet-owned mammoth evolved in step with a changing market. since November 2005 Progressive iterations resulted in Universal Analytics in which was built and optimized to service online measurements “anchored in the desktop web, independent sessions and more easily observable data from cookies”. 2012 On March 16, 2022, that it would be sunsetting Universal Analytics. Google Analytics announced GA4, the new generation of analytics enters the spotlight - armed with features that help businesses “understand complex multiplatform journeys” while keeping privacy front of mind. With the background out of the way, let’s focus in on GA4. How Does Google Analytics 4 Collect & Process Your Data? Before data can be collected from your website or app, it needs to be connected to Google Analytics. To connect your website to GA you need to add a tag to your site. A tag is a small piece of Javascript code added to each page of your website to measure user activity. Tags can be added directly to your website’s code, or with a tag management system like Google tag manager. To connect your mobile app to GA you need to add the Firebase Software Development Kit to your app. When added, the Firebase SDK will collect and send data to GA just like the tag did for websites. Once the GA tag has been added to your website and/or app it collects user interactions and sends them over to GA4 as , many of which are automatically collected by GA when you connect your website or app. events collects the following information through the default implementation: Google Analytics Number of users Session statistics Approximate geolocation Browser and device information As you connect your website or app with GA4, it’s important to clearly define your business objectives and understand the metrics that align with them. For instance, a technology publishing company like would be interested in different metrics, insights, and reports than an Ecommerce company like . Where HackerNoon would want a handle on information like , & , Fashionova would be more interested in info like , countries that make the most purchases, and so forth. HackerNoon Fashionova page views time on page CTAs clicked best-performing items At this juncture, It’s important to crystalize your business objectives and target metrics so you don’t go into analytics blind and collect “useless” information. For context, where HackerNoon’s business objective would be to increase awareness, Fashionova’s would be to increase sales. And this informs the kinds of reports and insights valuable to either business. For more detailed info on setting up your account and connecting it to Google Analytics 4, take a few minutes to watch the following video: https://www.youtube.com/watch?v=UuE37-MM1ws&embedable=true Next, let’s take a look at the basic structure of a GA4 account. How to Structure a GA4 Account A Google Analytics 4 account is structured in 3 levels: The account itself Properties Data Streams Here’s how Google Analytics defines these levels: Account - a collection of properties whose data is owned by a single business entity. Property - a grouping of user data from a website or an app. Data stream - represents the flow of data from a website or an app to the property. Web data streams are to websites as App data streams are to mobile applications. If a company has both a website and a mobile app, the company would need 3 data streams - 1 for the website, 1 for the Android app, and 1 for the iOS app. This is considered best practice; mapping a user journey to a single data stream to ensure consistency in user & session reporting. As a rule of thumb, aiming for 1 account per company & 1 property per brand or business unit is ideal. Let’s take a look at a made-up company called Orange Banana (OB for short)—a logistics company that serves two distinct clients, delivery drivers and customers. OB has two different websites for each kind of user. Their analytics account would look like this: 1 account 2 properties (1 for customers. 1 for delivery drivers) 2 data streams (1 for each property) After a successful first few months, OB experienced increased demand and decided to launch mobile apps for their customer user base available on Android and iOS. Delivery drivers, however, still had to rely on the website. In this scenario, the analytics account would look like this: 1 account 2 properties 4 data streams [3 data streams (1 for web, 1 for Android app & 1 for iOS app), under the customer property. 1 data stream under the delivery drivers’ property] GA4 Dimensions and Metrics Once your account is connected and set up in tune with your business structure, Google starts collecting events and parameters that give the event more context. allow you to dissect user behavior with a high level of granularity. For instance, say a HackerNoon story catches a reader’s eye and they click on a story, once the page is opened Google Analytics records this interaction as an event with the name page_view. This event is collected with event parameters such as the name of the page/article being read, and how long the user stayed on the page/read the article. As I shared earlier, in addition to event and event parameters other user data like approximate geolocation and browser or device information are collected. These are collectively referred to as user properties. Event parameters Google uses events, event parameters & user properties to aggregate data into valuable reports. To communicate this data as reports, Google Analytics uses and . dimensions metrics A dimension, usually text instead of figures, is an attribute of your data that describes it. Metrics on the other hand are quantitative measures of your data. An example of a dimension is the name of an event. From our example, the dimension would be “page_view”. The metric would be the number of page views over a selected period. Summarily, dimensions answer “what, who, or where?” questions, while metrics answer “how many?” questions. Where are my top users from? — Dimension (country) How many users visit my website from each country?  — Metric That’s it for this post! So far, we’ve learned: The importance of digital analytics for online businesses. The evolution of Google Analytics from Universal Analytics to Google Analytics 4 (GA4) How Google Analytics 4 collects and processes data. The basic structure of a GA4 account, and The role of dimensions and metrics in GA4. In the next post, we’ll spend some more time navigating through the GA4 user interface, understand the available reports and insights, and learn how to generate/gain business-specific insights from your reports. See you soon! Lead image source.

Google Analytics 4 (GA4) for Beginners—Part 1: Data Collection, Processing, and Account Structure

নতুনদের জন্য Google Analytics 4 (GA4) - অংশ 1: ডেটা সংগ্রহ, প্রক্রিয়াকরণ, এবং অ্যাকাউন্টের কাঠামো

Google Analytics 4 (GA4) für Einsteiger – Teil 1: Datenerfassung, -verarbeitung und Kontostruktur

Google Analytics 4 (GA4) para principiantes: Parte 1: recopilación, procesamiento y estructura de la cuenta de datos

Google Analytics 4 (GA4) pour les débutants – Partie 1 : Collecte, traitement et structure des comptes

शुरुआती लोगों के लिए Google Analytics 4 (GA4)—भाग 1: डेटा संग्रहण, प्रसंस्करण और खाता संरचना

初心者向け Google アナリティクス 4 (GA4) — パート 1: データの収集、処理、アカウント構造

초보자를 위한 Google Analytics 4(GA4) - 1부: 데이터 수집, 처리 및 계정 구조

Google Analytics 4 (GA4) para iniciantes – Parte 1: coleta de dados, processamento e estrutura da conta

Google Analytics 4 (GA4) для начинающих. Часть 1. Сбор, обработка данных и структура аккаунта.

Yeni Başlayanlar İçin Google Analytics 4 (GA4) - 1. Bölüm: Veri Toplama, İşleme ve Hesap Yapısı

Google Analytics 4 (GA4) dành cho người mới bắt đầu—Phần 1: Thu thập, xử lý dữ liệu và cấu trúc tài khoản

Google Analytics 4 (GA4) 初学者指南 - 第 1 部分：数据收集、处理和帐户结构

When a product or service reaches its "tipping point" in terms of market saturation and no longer provides opportunities for further scaling, it becomes a signal for a business to think about shifting to a business ecosystem strategy. Why not leverage someone else's expertise and pay a fee for their product if it's not your core competency? For example, why not use an external solution to handle customer service inquiries? Or for sending SMS to customers and charging their cards? There are plenty of options on the market that will probably handle this better and cheaper than an in-house solution. This strategy involves a deep analysis of the business environment where partnerships, collaboration, and innovation become key to achieving sustainable growth and remaining relevant in today's dynamic and competitive environment. This approach to goal setting assumes that today's business ecosystems are seen as a dynamic and constantly evolving landscape, shaping new customer value through mutually beneficial partnerships, synergies, and diversity of solutions provided, while maintaining the identity of the digital product within the larger system. Superapps is a good example of this. In breaking down the barriers between industries, super-apps have the power to meld experiences that were previously distinct. While such apps may not replace every app on a Western user’s phone, they will likely shake up consumers’ expectations for a mobile-first experience. Through cross-service insights, new partnerships, and embedded payment capabilities, tech platforms and service providers of all kinds have an opportunity to streamline the smartphone user experience, build customer loyalty, and differentiate their brands. —by Gopi Billa, principal; Zach Aron, principal; and Mark Purowitz, principal, all with Deloitte Consulting LLP However, you want it to be part of your product, so you'll need to integrate it. This is where APIs, SDKs, web frames, SSOs, and microservices come into the picture. In this article, I'd like to elaborate on a trickier aspect: when the core value of your product is built around integrating with other partners, especially those who have never provided their product to an external market before. The insights below will be based on Gett's experience in building an international network of transportation services on a single platform. Our goal is to provide a single platform for booking and managing transportation for corporate customers with the ability to travel anywhere in the world. Glossary (Application Programming Interface) is a set of methods and rules by which different programs communicate with each other and exchange data. API All these interactions take place with the help of functions, classes, methods, structures, and sometimes constants of one program that are accessed by other programs. This is the basic principle of how APIs work. Let's say you buy a movie ticket using a bank card. During the purchase, the terminal accesses the API of the bank that issued your card and sends a request for payment. And if you order a cab through an app, it also accesses the payment system through the API. **SDK  (**software development kit)  is a set of platform-specific tools for developers. Components such as debuggers, compilers, and libraries are required to create code that runs on a particular platform, operating system, or programming language. SDKs contain everything you need to develop and run software in one place. They also contain resources such as documentation, tutorials, and guides, as well as APIs and platforms to accelerate application development. SDKs allow you to use third-party tools and resources in your environment. An application programming interface (API) is a mechanism that allows two software components to communicate with each other using predefined protocols. You can use APIs to communicate with existing software components and integrate pre-defined functions into your code. SDKs can include APIs and several other resources for the platform they support. Similarly, you can use SDKs to create new APIs that you can share with others. B oth SDKs and APIs make the software development process more efficient and collaborative. Product Manager - Multipotential Specialist Every large company was required to have an internal transportation management department responsible for finding, selecting, and signing contracts with transportation service providers in every country and city where there was business. Picture this: up to 20 suppliers per country, talk about a maze! Now, let's dive into the world of transportation services. The market for transportation services is quite fragmented. And while this article is mainly focused on product integrations and positioned from a product manager's perspective, it's important to note: integrations require multiple commercial aspects to accommodate business interests. So, here's the deal – while I guide you through the product manager's lens, I've got to throw in a little reminder. Some of the steps we're about to bust through will need a commercial specialist to tag along. It's like a buddy system for business interests, you know? They'll be right there, side by side, joining the adventure. To embark on this journey, start by defining the landscape and your requirements. If you're venturing into a new niche, the initial step involves understanding who the major players are, how they currently operate, and identifying potential integration points. Here's a roadmap to guide you: Conduct thorough market research to identify key players. Utilize public data or consult reputable agencies like Deloitte for insights into market shares. Market research: Engage with your clients directly to understand their preferences and expectations. Client engagement: Identify existing players in the market with accessible human interfaces such as websites, mobile apps, or customer service lines. Current players: Map out what suppliers can send and receive through these human interfaces. Supplier capabilities: Chart the client journeys for the products offered by these players. Client journeys: Seek out players who already provide APIs for connection. APIs streamline integration processes and enhance interoperability. API exploration: Build a comprehensive map detailing what functionalities are accessible through APIs on the identified human interfaces. Mapping human interfaces via APIs: By following these steps, you'll be equipped with a solid foundation for navigating the complexities of integration within your chosen niche. This exercise will help to achieve: ✅ Have an idea of how the industry works ✅What are the average product/service offerings on the market ✅How your platform can disrupt the market (current weaknesses) ✅What are the current API possibilities of the players and what they lack vs the native products ✅Respectively, what to ask later on to add from them ✅What can be asked from the other players in the market to meet the competition ✅What can you incorporate into your product already Based on your research, the next step is to define the vision and future capabilities of your product (hints will be listed below in the insights section). Make sure you cover both the standard market features and what makes your product unique. This should be a clear set. It is then important to identify what can be implemented within your product and what will need to be provided and handled by suppliers. The latter should be used to identify gaps in the current API capabilities of each of the selected vendors. In this way, it will be possible to formulate a "request": what you want them to build in exchange for the business opportunity you provide. Reaching the Market – Pitch Entering the market is akin to pitching - it's a delicate dance of integration. Think of it as an intricate tango of companies intertwining through APIs. It's highly unlikely that suppliers will just hand you an API; instead, your company needs to seamlessly integrate it into its API framework. Your product must be versatile enough to support a myriad of unique integrations with each supplier standard. Consequently, any advancements in the supplier's API will lead to subsequent integration efforts on your company's part. Essentially, the next move is to captivate the players with your product, showcasing its potential impact on revenue and instilling confidence that your offering won't disrupt their business. It's about painting a vivid picture of collaboration through API integration and ensuring a harmonious partnership in the market ecosystem. The would consist of: key recommendations Be clear on your purpose: how exactly you’re going to help their businesses. What segment of the clients your platform can bring to them, and why it’s more efficient to achieve that through you, rather than by themselves? You need to have the names and numbers: the suppliers will be keen to work with you if you can share some of the client names they are familiar with and some projections of the numbers that you can potentially bring to them. Start with smaller, more desperate players: they will probably be more keen to try something out to scale the business than the larger, more established players. State what is the ask from them: specifically, what do you want them to build to start the mutual operation? Make it as effortless for the suppliers as possible. The likelihood that someone will invest in an API from scratch by their resource investment is probably small. Therefore, someone who has an API already would be more keen to perform that. Alternatively, you may suggest to fund the development. Tip: funding does not necessarily have to be a one-off payment. In situations where you can guarantee future volumes, it could be possible to convince a supplier to provide payback as a per-transaction or (monthly) cycle commission. API Journey. POC/Wizard of Oz Entering a market where creating API connections seems like wizardry can be daunting. Imagine being on the cusp of market creation, with technology not quite ready to solve the problem, perhaps due to cost constraints. In such a scenario, leveraging human resources becomes your starting point. By manually processing client requests and utilizing existing supplier channels for inquiries, you can establish connections through: Phone calls Email communication Booking via their applications As your product gains confidence and demonstrates demand and financial viability, partners are more likely to join the journey. by Max Sadontsev 🚕Execution plan Your partner shook hands, agreeing to collaborate on API integration and contribute to the product's development. It's crucial to monitor the partner's development as if it were your own project, implementing robust project management procedures. The linchpin of this partnership is communication: clear, transparent, and proactive. Utilize project management skills within your company, adapting them to bilateral projects. Establish KPIs, milestones, timelines, and roles and responsibilities for both parties. Share project files with your supplier, schedule regular meetings, and address potential issues during the process. 🚕Growth Successful partnership precedents should motivate other suppliers to join your platform. Utilize the experience gained, both individually and collaboratively, to persuade more entities to come on board. As you become the standard API in the market, business growth will make suppliers more inclined to integrate with you. At this stage, creating a unified, standard API protocol for your business and offering its integration to suppliers makes adding new partners a routine Plug’n’Play process. 🚕Self-service When the number of suppliers reaches hundreds or thousands, consider transitioning from manual commercial and operational processes to self-service tools for suppliers. Create a platform where they can easily read and sign contracts, provide their API credentials, and define the services they are willing to offer. This self-service platform can also enable suppliers to handle accounting and automate invoicing for comprehensive partnership coverage. 🚕Sharing technologies A piece of advice gleaned from the taxi market, applicable across various industries like hotels, air travel, etc., is that many companies buy/license the same technology from third parties. Developing a single API can cater to multiple businesses, provided commercial relationships are aligned. However, it's essential to note that software providers may be protective of their revenue streams in such deals. Additionally, larger businesses are more likely to use proprietary or highly customizable third-party software. Challenge: lack of technology Some players may lack the technology for integration. This can be addressed in two ways: Continue employing the Wizard of Oz approach. Propose these companies transition to existing market solutions, which may already be integrated. You can negotiate with software providers to offer their solutions on more favorable terms for such companies. In navigating the API landscape, combining the magic of human touch with strategic technological solutions can lead to a successful journey down the yellow brick road. Summary It’s essential to highlight: 1) Defining the format of integrations is key to success The more complete the list of requirements, the less likely something will fail. Partners are more likely to invest in integration capabilities during initial development than in the future because they likely have their own roadmap of priorities. Accordingly, any new development in the future will require partners to internally prioritize their plans and explain the implications. 2) Make sure the requirements list includes both functional and technical requirements It is very important to compile a list of requirements for the API just like any other feature. The product, user stories, and/or paths need to be clearly defined. However, it is also important for the API to be robust. Therefore, use available technical expertise to set technical standards: average and maximum response times, response codes, and retry strategies. 3) The API should meet security and privacy standards - at least based on generally accepted standards or your client's needs. Thanks, I'd be happy to discuss Max Sadontsev

How to Build an Integration-As-A-Product – PM Approach

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