Too Long; Didn't Read
Lomit Patel, Chief Growth Officer at Tynker, provides an overview of the pros and cons when building or buying an AI martech solution. All companies face the same dilemma around whether to build or buy a martech. The critical factors in determining the best option include the problem, budget, and timeline. Some risks of building your software solutions boil down to opportunity cost, quality concerns, and technical debt, among others. Buy if it enables you to generate revenue sooner if you have the resources to do it successfully.