Too Long; Didn't Read
<em>Picture yourself walking down the aisle of a grocery store looking for the coffee section. You see it, it’s halfway down the aisle to your right. “Ok I see it now, there’s my favorite product…and there’s my brand, oh what’s that? Hmm…looks interesting”. </em>Such a scenario, in a nutshell, is why you need to monitor your brand presence on retail shelves or how well your brand stands out among the sea of similar products.