The BAYC is empowering its community and empowering its members. The project is a sustainable project that will probably be around for a long time. The Ape Yacht Club is the latest example of a project that has a soul. The story of the project touches the cords of people’s psyche and resonates with different emotions. It is not only about “us” (unfortunately I don’t have an ape, therefore, the brackets) But I always prefer projects that have a soul. The project's visual aspects were addressed last as “packaging”