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Product recommendations are part of an eCommerce customization strategy. Products are dynamically suggested to a user on a web page, application, or via email, based on the browsing behavior of the customer and shopping attributes. Machine learning helps to ease the obstacles faced above with the ability to extract real-time behavioral context from all mediums and use it to give out recommendations and suggestions at the moment. There are several ways product recommendations can help boost a company's revenue, Evaluate margin by-products, increase lines per order, increase conversion rate, and grow revenue.