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Nova earrings are the first clip-on earphones in the market. The earrings do not go inside of your ear due to the design of the product. Unlike regular bluetooth headphones that need to be removed when they are not in use, the ultra sleep mode function allows for the wearer to keep the earrings on all day. The wearable hearable market is still small but growing, and Apple Airpods currently account for more than 50 percent of the hearables shipment market.