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The explosion of content on the world wide web, social media and chat networks greatly increased the interest in sentiment analysis. Marketers, traders and political advisers are looking for more sophisticated solutions in the field of sentiment analysis. This outline seeks to address the core problems facing sentiment analysis today with a view towards the need of different key verticals. The approach to sentiment analysis can be grouped into three main categories: knowledge-based techniques, statistical methods, and approaches addressed using the three approaches outlined by IEEE Intelligent 28 (2): 15–21).
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