Blockchain Product Marketing Vs Digital Marketing: What's The Difference?

Too Long; Didn't Read

The methodology and actions needed to run a successful traditional digital marketing campaign and a successful blockchain marketing campaign are very different. The main reason for this is the fact that blockchain companies face significantly different challenges in their marketing efforts when compared to more traditional businesses. The failure rates for blockchain companies are incredibly high, by the end of 2018, more than 40% of 2017 ICOs had failed and one of the reasons for a large number of failures can be attributed to a poor Pre-ICO marketing campaign. A lot of this stems from the company either under hyping themselves (not putting enough effort into their marketing) or, overhyping themselves.