Too Long; Didn't Read
Balenciaga collaborated with Dimension to create an immersive virtual reality (VR) adventure presenting their Fall 2021 collection entitled, Afterworld: The Age of Tomorrow. The Kerling-owned brand is a part of a large push by the company-wide mission to put digital innovation at the forefront. A study published by Grayscale Investments found that the metaverse may be worth over $1 trillion in annual revenue, potentially competing with Web 2.0 companies who are have a market power of $15 trillion.