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In 2019, the global counterfeit market was valued at 464 billion dollars. Counterfeits have been a thorn in the fashion industry’s toe since its inception. Fashion designers are always innovating new methods to deter counterfeiters. Technology advances have afforded new abilities to both sides of the counterfeit conflict, and modern designers thankfully have some new tricks up their sleeves. As fashion designers become increasingly aggressive in their tactics, so too will those hoping to profit from the creative work of others. Here are some of the best counterfeit defenses.