Balancing Privacy and Personalization With ML-Powered Advertising Solutions
Too Long; Didn't Read
Advertising spending has seen unprecedented growth since the COVID-19 lockdown. Pre-pandemic e-commerce digital ad spending in the US amounted to $12.5 billion. In comparison, it is estimated to reach a staggering $38 billion in 2024. Most of the digital ads today are targeted and, in certain cases, even personalized.