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The main indicators of car competitiveness are price, quality, technical specifications and design, design, operating costs, and safety. The use of virtual reality-based solutions can further improve the efficiency of product development. Virtual reality systems allow you to use a virtual prototype instead of a full-scale model. BMW’s Mixed Reality Laboratory has created a mixed reality lab combining Unreal Engine with real physical equipment. It delivers experience with a much greater degree of immersion compared to virtual reality alone. The company believes that expanding the AR development to motorcycles is quite natural.