It was a big week for as it wrapped up its annual developer conference in Mountain View, California, with news on rolling out generative AI into nearly all of its products. And if the company's sharp uptick in stock price is anything to go by, the messaging seems to have worked. Google Google I/O Google has been relegated to second place after 's ultra success with OpenAI's ChatGPT. In fact, so successful has Microsoft's partnership with OpenAI been, that the company is already . This has made Google uncomfortable, causing Sundar Pichai to declare an emergency and Larry Page and Sergey Brin to return to the company. Throughout this period, sharks have been Pichai, especially after Google's with Bard, which was supposedly designed to compete against ChatGPT but failed spectacularly during its demonstration. Microsoft rolling in profits swirling around fumble Not to be outdone by Microsoft, Pichai and his team announced new capabilities designed to "one up" Microsoft and to regain its dominance in the tech industry. Here's a of what Google announced. The highlights include: the introduction of AI in Google's Workspace (Google Docs, Slides, Etc.), an experimental AI that turns text into music, and a code completion and code generation tool called Codey. recap Pichai also to after the event, giving more details about the company's direction and the ethics surrounding the use of AI in both, the personal life and the workplace. spoke The Verge Google ranked #8 on HackerNoon's Tech Company Rankings this week. Microsoft was ranked #1. Apple says "Vì dân, vì nước" in Vietnam after chanting "Jai Hind" in India 🇻🇳 🤝 🇮🇳 wants to go global, and CEO Tim Cook has just the right markets in mind. Apple As part of the company's plan to expand, Tim Cook has been flirting with emerging markets in a bid to woo customers away from Google-dominated Android phones and shepherding them into the iOS ecosystem. Just weeks after opening physical Apple stores in India's Mumbai and Delhi, the company has now announced the launch of an online store in Vietnam, taking the same path it did in India, where it opened an online store first before going physical. Apple's focus on emerging markets is meant to offset a decline in sales from mainland China (which Cook is a big fan of). The company its lead over Microsoft as the world's most valuable business after it reported its earnings, which, while not necessarily better than before, were still nothing to scoff at. In fact, the results were much better than expected, causing investors to rally towards Apple stock and increasing the market cap of the iPhone maker by a cool $100 billion. recently extended Apple the iPhone 14 and iPhone 14 Plus in September last year, boasting a slew of features and a better battery life. Reviews of the phones were positive, though criticism was aimed at the incremental improvement from the iPhone 13 line of phones. launched Apple ranked #11 on HackerNoon's Tech Company Rankings. 👋 You’re reading of HackerNoon's Tech Company News Brief, a weekly collection of tech goodness that combines HackerNoon's proprietary data with internet trends to determine which companies are rising and falling in the public consciousness. went live yesterday. Prefer reading the whole thing a day early AND in one go? No problemo! Just subscribe to receive the newsletter in your inbox every Tuesday. part 2 Part 1 here complete In Other News.. 📰 The world's largest cryptocurrency exchange is Canada amid new regulations and is looking to founder Changpeng Zhao's stake in its U.S. subsidiary, giving to a recently published article on HackerNoon about the rise of at the expense of Binance. Binance ranked #26 on HackerNoon's Tech Company Rankings this week, while Coinbase ranked #35. Binance leaving cut credence Coinbase A by NBC News says OpenAI is severely underpaying the contractors responsible for helping train ChatGPT by doing the grunt work of labeling data. new report Twitter is introducing new services allowing users to voice and video chat. The company is a service that lets users of the platform send encrypted messages. also launching Google-parent Alphabet CEO Sundar Pichai will European Commission deputy chief Vera Jourova and EU industry chief Thierry Breton in Brussels on May 24. meet And that's a wrap! Don't forget to share this newsletter with your family and friends! See y'all next week. PEACE! ☮️ — Sheharyar Khan, Editor, Business Tech @ HackerNoon Featured image generated using Kadinsky 2 with the following prompt: “humanoid robot hunched over a computer screen”