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Artificial Intelligence (AI) is the set of theories and techniques developing complex computer programs capable of simulating certain traits of human intelligence. Because of the way AI works, it can be incredibly powerful in helping digital marketers by identifying trends, data about their target audience, and more. Google continues to improve its machine learning algorithms and involves more and more machines during the PPC strategy process. Once AI becomes more integrated into businesses, traditional marketing will be long forgotten, and digital-assisted marketing campaigns will take over.