Video advertising campaigns help customers make buying decisions. This assertion shouldn’t come across as to anyone; rather, it is a truism that forms part ’n’ parcel of the new-age living experience. In the property world, video marketing campaigns are widely considered to be one of the most effective mediums for attaining the maximum exposure for a piece of real estate; and they normally feature quite overtly in the promotional initiatives of a large assortment of companies (and not just those that are concerned with real estate). news For inspecting their desired property options, potential buyers normally prefer to engage in face-to-face exchanges with their sellers. But the question that strikes here is: what is it that convinces a potential buyer to visit a property site in the first place? The answer to this query is quite simple: video ads. However, promoting your product(s) through video campaigns is not a piece of cake — by any stretch! The entire process requires serious effort and a large dosage of creativity. An effective video marketing strategy can do wonders for the promoter/seller; leading to the attainment of a swift response from potential customers. The following are several of the other compelling benefits of employing video marketing — when promoting real estate: A picture is worth a thousand words, but a video can amount to so much more… This is an old English adage which refers to the notion that a complex idea can be conveyed through a single picture. Now imagine the power of a video: a visual comprising a series of pictures moving in sequence at a specified frame-rate. As per several property affiliates, real estate agencies that promote products through video campaigns enjoy as advertisers who do not market their properties using motion content. So if you’re a realtor who can afford to operate his/her own digital advertising display system, go for it! four times as much customer engagement This innovative approach will not only help you expand your portfolio of services, but will also allow you to maintain a competitive edge. Consider capturing captivating aerial footage of your property from drones. Or better yet, sketch it out using an old-fashioned canvas and some pencil. Remember, you have full creative freedom. With the right set up and out-of-the-box strategies, you can create an (not demand) for your property in the market. urge Online real estate businesses: now & the future In today’s digital world, print publications are struggling to keep up with their digital counterparts. Videography has gained even more prominence. As per global internet and cell phone usage statistics, more than 50% of the world’s population has access to the Internet and mobile phone devices. This technological boom has facilitated the growth of online real estate advertising agencies; allowing users to sift through multiple property options in a matter of seconds. Real estate is the hot topic among celebrities as well. If you check , you will get an idea, how many celebrities have invested in real estate. Celebrities News And Net Worth Information Property portals have established a global presence, and are widely considered reliable service providers. Not only have these websites acquired a sizeable percentage of the market share, they have fast morphed into the preferred property advertisement mediums for many people. Video ads help build a strong narrative around your property Think of property as visual narratives; or ‘story-tellers’ which provide visual descriptions of your real estate. Whenever interested buyers browse through the property options available on the internet, the first thing they do is to perform a quick check for a potential video advertisement. video ads By showcasing your property through a video ad, you can give new momentum to your advertising campaign — and attain a maximum influx of traffic to your profile. This will allow you to set the pace for future conversations with potential buyers, and convince them thorough your ads to finalise a deal. This will be your first instance of communication with the buyer, and you can take it up a little notch by providing the details of the key features of your property — something that may impress the buyer. Videos offer more scope for effective communication Unlike text-ads and pictures, which are becoming redundant due to technological advancements, videos offer a more effective communicative scope for promoting commercial content. According to a survey, than they do on web pages that do not host motion content. people spend 75% more time sifting through video websites A key point derived from said stats is that video surfing on the Internet is rising at an astronomical rate — something which is likely to incentivise non-video listing service providers to revitalise their marketing techniques. You can share your property ad (which is usually a 2 to 3-minute-long clip produced for a property portal) on multiple interactive platforms — including YouTube, Facebook, and Twitter — or even email it to your subscribers. is one of the best techniques to get qualified leads for your business. Email marketing services Start with a video ad for your property Once you’re convinced that video advertisements comprise the most effective mediums of marketing, the next step will be to create a motion campaign for your real estate Your video should provide wholesome content — Videos that are blurry, trimmed, or do not showcase your property completely are a major turn-off for buyers. Provide a detailed, wholesome virtual tour of your property. Do notmiss out on elaborating the key features of your real estate. Use motion ads to supplement your brand image — For nascent real estate businesses, constructive marketing strategies comprise their most valuable ‘intellectual’ assets (with digital advertisements forming a major part of the game plan). Use effective videography to create captivating ads for your company. These marketing campaigns should be precisely worded to appeal to your target audience. Provide customers with a visual platform to share their reviews — Ask them to record their feedback on your product/property. These videos will help keep your existing customers satisfied, attract additional audience; thereby enabling you to develop a strong brand image. Video marketing campaigns aim to expand a product’s outreach potential. It is an expensive medium of advertisement, but it provides the seller an opportunity to lure in more potential customers. Now the real estate world, as a singular concern, is getting more and more advanced with each passing day. Property affiliates, as such, who adapt to the sector’s technological innovations and sudden trend shifts stand a much better change of attaining a competitive edge over their industrial peers.

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When Promoting Real Estate, the Importance of Video Marketing Cannot be Ignored

It all started with video games. My first was Super Mario Bros. 3 for the Nintendo Entertainment System, still one of my favorite games of all time (my cousin taught me all 3 warp whistle locations). I was enchanted by these little worlds, stuffed into microchips, packaged in plastic cartridges, sitting in a cardboard box in my room. On an outdated, off-color TV I would explore these worlds. My parents upgraded me from the NES to a cheap, used PlayStation, which I thoroughly enjoyed and appreciated, my first game being the legendary . I remember one of my cousins remarking how incredible the graphics were! It was truly a sight to see, compared to the NES, although we’re spoiled by today’s standards. I went to Blockbuster, rented the latest titles I heard about in GamePro magazine, and generally had a blast. Crash Bandicoot Then we got a PC. Mind you, this was 20 years ago, in 1999, when I was 8 years old. Most families didn’t have a computer where I lived, in those days, unless it was some old DOS relic. However, a kind, caring teacher, who saw how I took to the machine in class, suggested to my parents that it would be a good idea to get a home computer running Windows (thank you Ms. Smith!). We got a Gateway computer, a mid-range PC capable of surfing the web on Windows 98 (we had a million AOL discs, but ended up using a cheaper ISP pushed by Kmart, called Blue Light). More important than the web: it could play games. We had The Neverhood. We had Carmen Sandiego. We had Oregon Trail. These were fun to me as a child, and The Neverhood still has some of the best claymation art to this day, but they weren’t the best games. I was an avid reader of GamePro, and later, Electronic Gamer Monthly. It was rare that either of them wrote about PC games, but they had to mention some of the greats, for comparison’s sake if nothing else. They raved about games like EverQuest and Diablo II, and of course, Doom and Quake. When I was 13, I found an article in GamePro about how games are made. It talked about “game engine programmers”, these wielders of arcane black magic that would make a computer do your bidding. It made programming sound approachable, even fun! That, combined with a blurb about David Kushner’s , led me to buy said book and tear through it like a demon. Masters of Doom John Carmack became one of my heroes. I read about and identified with parts of his childhood, like not having the computing power to realize your dreams, and wanting to create virtual worlds. I wanted to be just like him. So naturally, I picked up a copy of the book Carmack read on his way to hackerdom: by Steven Levy. Hackers: Heroes of the Computer Revolution This book became my bible. I read about the first computer-generated music. I read about a Craigslist-like bulletin board built in the 70s. I read about the first game programmers, and galvanized, energized, gung-ho, I set out to become a hacker myself. Where did I start? There was “How to Become a Hacker” by Eric S. Raymond, which became a field guide of sorts, telling me the steps I had to take to be considered a hacker. I took the first step, installed Linux, and dove into a rabbit hole I didn’t come up from for 5 years. I felt I had to learn everything about the system, and although I tried a couple of “Teach Yourself Game Programming in 24 Hours”-style books, programming didn’t stick at the time, didn’t really click (it’s no great surprise -- these books taught C++, using the Windows APIs and DirectX, far too advanced for a budding programmer). I became a Linux fiend. When my family’s computer broke down, and we couldn’t afford to replace it, I built PCs out of junk boxes that were thrown on the curb as garbage around my neighborhood, gathered by my dad and brother on scrap metal searches. I had to run the most minimal Linux builds I possibly could to squeeze power out of these puny systems -- at one point I had 12 PCs stacked in my closet (and one server I could never get running), half of them functional in some form, the rest set aside for future use. When it came time for college, I knew what I wanted to study: Computer Science. Maybe the gurus of the CS department could tell me what I had been missing when it came to programming. At Jackson Community College, I found my guru in the form of an Adjunct Professor who had been a programmer and system administrator for over 20 years: Dale Fay. Dale encouraged me to work on my own projects after I completed classwork, taught me countless Unix tips, tricks, and tools I use to this day, but most importantly, he showed me a language that would change my life. Perl. It may be ugly, but boy, does it get the job done! Combined with my ever-growing Linux skills, Perl was like a breath of fresh air after my experience with C++. As opposed to my futile attempts to push C++, Perl was useful. It was practical. It could do stuff, fast. Before I knew it I was automating away sysadmin tasks, generating config files, keeping track of album release dates, and itching for more...but our web programming segment was in PHP. Suffice it to say, I didn’t quite take a shine to PHP. I know now that Perl can be used in web programming (to great effect!), but at the time, I was in way over my head. I needed something easier to wrap my head around. That’s where I found Python. Python was presented to me as a sort of alternative to Perl, again, by Eric Raymond. He showed how a thorny configuration issue could be solved with ease, with readable code even to a noob like me. What’s more, he did some metaprogramming, generating code with code, that would later prove to be an inspiration for my adventures in Lisp. But that’s another story. With Python, came Django, the biggest, baddest library for Python, tailor-made for making web apps (it was naturally a bit server-heavy, by today’s standards, though that’s shifting back again). With Django, everything clicked. Everything had a place and a function, and thanks to the excellent documentation, I devoured it all. I learned about requests and responses, CSRF, URL encoding...I learned about everything I could get my hands on. Python was a natural language for a beginner, almost the perfect language for a beginner. It’s expressive, but terse -- you don’t have to write a lot of code to do a lot. It’s an explicit language. It does what you tell it to, no more, no less. What if we wanted more? What if we wanted...magic? , by (aka _why), is the ultimate programming book, the pinnacle of technical writing. Casting aside the bone-dry tone adopted by most technical books, _why rants and raves like a madman about the beauty of Ruby, an elf and his pet ham, “chunky bacon”, and a wild assortment of other delightful nonsense that helps break up the technical jargon. It’s geared towards beginners, but I’d recommend it to anyone who wants to know more about coding, or anyone seeking to improve their technical writing. Why’s (poignant) Guide to Ruby Why the Lucky Stiff In the midst of _why’s mad genius, I fell in love with Ruby. Unlike Python, it had a touch of magic, an endless source of debate in Python vs. Ruby threads. It makes assumptions. It usually does what you want the first time, even if you’re guessing common method names. Rails, the de facto official web framework and the most popular library for Ruby, takes this a step further by advocating “convention over configuration”. With those assumptions, you can write code that’s extremely expressive in a small space without sacrificing readability. Rails is where I hit my stride. I made a rudimentary todo app, a bug tracker, and an accounting app. By this time, I had dropped out of college, deciding to look for a real programming job instead. I still don’t know whether I should regret this decision to drop out, but at the end of the day, I traded one life experience for another, and I honestly couldn’t see my life any other way now. I wouldn’t recommend that you, the reader, should drop out of college, but personally, I wouldn’t trade my experience for anything. With my bare-bones apps in tow, ugly as sin, I started submitting applications to every startup that sounded interesting. In that process, I applied to a little startup called Saygent that was working on audio analysis. As I had plugged my guitar into my computer and analyzed the sound waves with Python, a couple of years prior, this seemed like the perfect fit. I told them so, and a couple of months later, I heard back from , my future friend and mentor. They sent me a tech challenge, I passed it, they flew me out to Silicon Valley, and I managed to land my first gig at an actual startup! Dane Lyons My career is fairly well-documented on my LinkedIn and AngelList profiles, but it’s not often you get to hear what led someone up to that point. I hope this has been enjoyable to read, and I truly hope it inspires someone out there to pick up coding as a hobby, as a thrilling exercise in creativity. How did you start hacking? Share your story in the comments section!

HackerNoon Tech Stories Archive August 25th, 2019

When Promoting Real Estate, the Importance of Video Marketing Cannot be Ignored

@ankush-mahajan
Ankush Mahajan

How I Started Hacking

@austin
Austin Pocus

HackerNoon Tech Stories Archive August 25th, 2019

When Promoting Real Estate, the Importance of Video Marketing Cannot be Ignored

@ankush-mahajanAnkush Mahajan

How I Started Hacking

@austinAustin Pocus

@ankush-mahajan
Ankush Mahajan

@austin
Austin Pocus