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Data Integration Hubs are not Data Lakes, but a centralized data service that cleanses, standardizes and makes data compliant with all prevailing regulatory requirements, delivers better value to the business. The value proposition of a Hub is simple — ensure data quality, standardization and compliance. The Hub enables the paradigm of continually maintaining up-to-date ‘business objects’, matching the transformation that the business undergoes. This enables high-quality and relevant enterprise data delivery. The Hub solves the problem of rampant Data Silos that have emerged over many years of bad data management.