Approach Your B2B Sales Launch Like Another Startup: 5 Tips to Accelerate Growth
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The first and foremost rule to succeed is to treat the creation of a B2B department like a startup, even if you aren't introducing a new product. The research approach is critical because your final users and stakeholders have different pain points. In many cases, B 2B brings the need to switch to a sales-led or hybrid approach to growth.
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