Too Long; Didn't Read
The question came up almost a dozen times, and I decided to write it down in this mini-blog about a phenomenon which is called XaaS, Anything as a Service. Making the right decision regarding your product or service is of tremendous importance. The development of a software product, business modeling and pricing, and branding and marketing is a holy trinity. These components go hand-in-hand, not in sequence. The service model works specifically well because of the effects of scaling software based businesses as described by Peter Thiel in his book zero-to-one.