Shopping should be social. In the past, companies like Facebook and Twitter have tried to turn their social networks into shopping ‘with friends and family’.
But its harder to turn a social network into a shopping site than to turn a shopping app, already used by 80M households into a social network.
Today, Amazon is rolling out to my account what looks like the next step in its effort to turn our shopping into a social network of reviewers, family members and friends.
In typical Amazon style, there are no major announcements. Just product improvements over the last year or so — that if continued, will turn Amazon into an even more powerful company.
If you have ever written an Amazon product review, you are already a creator on the social network. If you have read or voted on one, you are an active user (DAU/MAU).
Shopping should be social. Looks like, Amazon is making it so.
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