Alternatives to Google PageRank by@OnCrawl

Alternatives to Google PageRank

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Page rank refers to a link analysis algorithm launched by Google to tell websites whether they are important or not. Thisscore goes from 0 to 10 and is based on an exponential scale.

However, this score seems to be not as relevant as it used to be anymore. Google has been generally updating this algorithm every three months but in recent time, nothing has evolved. When Matt Cutts has been asked whether PageRank will going to be updated before 2014, he replied “ I would be surprised if it happened”. The last update occurred at December 6th 2014. SEO experts tends to say that PageRank is definitely dead but what was it and what are the alternatives now?

Why PageRank was useful?

This link metric can be pretty useful for link audits because otherwise, PageRanks doesn’t have a real impact on rankings as Google is giving more importance to relationship and relevance.For link audits, PageRank used to deliver informations about low-value and spammy links with filters like Homepage PR0 or Gray. But since the service is not updating anymore, this tool is becoming less relevant for SEOs.

What are now the alternatives?

As PageRanks is slowly disappearing, other solutions has emerged. Many backlink reporting companies have developed link metric tools to compete with PageRank but not all of them are qualitative. Here are the three we recommend.

MOZ — Page Authority

Moz page authority metric refers to how a given web page is going to rank in Google’s SERPs. It does not evaluate the whole domain authority. This score is based on 100 points and is based on data from the Mozscape web index and includes link counts, MozRank, MozTrust, and other secret factors. It will be easier for a website to grow from 20 to 30 than to 70 to 80 for instance.


As you can see here, Search Engine Journal has a great page authority of 88/100.

Majestic — Trust Flow

Majestic has developed a tool that measures the trust of a website linking to another trustworthy websites. If a link pointing to your website is authoritative and qualitative, then your trust flow will increase. To know more about trust flow, you can check our previous article.


Here, Search Engine Journal has a trust flow of 65 which is quite good.

Ahrefs URL Rank

This metric measures the impact of all backlinks with different link equity to a given page. As a general rule, the more backlinks a given URL has — the higher URL Rank it receives. But this not just about quantity because one qualitative link can give more boost to rankings than hundreds of spammy backlinks. The rate also includes internal linking.


And then we have worked on our own tool.

OnCrawl InRank

We have developed a tool called InRank, a key indicator that helps you understand how internal popularity flows through your inlinks. This score goes from 0 to 10 and thus help you optimize your top pages by distributing your link juice to your best pages.


You can try it, it is free for 30 days!


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