Too Long; Didn't Read
Around 86% of businesses now use video as a marketing tool, but 35% of them only produce and publish pre-recorded videos. Live streaming offers businesses the chance to build a real connection with their customers through interactivity and shared experiences. The first thing a business has to do before it can put on a live streaming event is to gather the technology required to capture its broadcast. Here's a simple list of the tech they need to host a live event and some quick tips on setting up for their first event.