Too Long; Didn't Read
In 1998, in a paper entitled *"The Anatomy of a Large-Scale Hypertextual Web Search Engine,"* Brin and Page, two Ph.D. students, at Stanford University, expressed their frustration, with the current landscape of search engines. By 1998, that project had now become a company, called Google. The predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users. This is how, in 1998, two years before, in 1996, the two students, working on an algorithm - called "BackRub" - leveraging backlinks.