A Rarely Discussed Aspect of Enterprise vs. Consumer Product Managementby@Factory_of_Mirrors
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A Rarely Discussed Aspect of Enterprise vs. Consumer Product Management

by Factory of Mirrors4mOctober 22nd, 2016
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Much has been written about enterprise vs.consumer software product management, and there are indeed many significant differences. However, having worked across much of the spectrum (freemium and ad-supported games, ad products themselves, enterprise SaaS, APIs) I want to ruminate on one factor I have not seen discussed often, at least not directly, and that is of increasing importance—how your company’s revenue model impacts the product you build. To put it another way, is the KPI that maximizes your company’s revenue and valuation the real value being provided to users, or is it something else?

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