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Product - market fit means being in a good market with a product that can satisfy that market. Without it, the experts claim, you can't scale your idea. But there isn't much on how to implement this theory. We put together this article to provide those in software marketing roles a practical guide for how to create and implement a product-market fit survey. The questions in the survey were designed by Sean Ellis, a veteran startup marketing professional, responsible for marketing LogMeIn and Uproar from launch to IPO.