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The supplement industry is booming, with new products hitting the shelves and profits soaring. Learn how to hack this industry by getting informed about the details that fuel it. There are many types of supplements: vitamins, specialty supplements, herbals and botanicals, sports nutrition supplements, and weight management supplements are all common. In America, 76% of adults have taken vitamins; experts predict that the supplement industry will continue to expand. New supplement categories are expected to see massive growth; sleep gummies are predicted to increase in use by 1,483% over the next five years.