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In 2019, fitness apps ranked 13th in popularity among the whole application market. Polaris Market Research predicts the fitness app market to hit $14.7 billion by 2026 with 23% CAGR growth. Fitness and workout apps target three main directions – Nutrition and Diet, Workout Tracking, and Workout Apps. There are different monetization strategies you can choose for earning a pretty penny. The most popular strategies for workout apps are: In-app Purchases and in-app purchases.