A Closer Look at Geofencing Technology and Applicationsby@sashaandrieiev
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A Closer Look at Geofencing Technology and Applications

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Competitor geofencing is a marketing strategy that has taken the business by storm. Geofencing technology lets businesses target the most qualified audience by setting virtual boundaries. When targeted clients enter a geofence, ads or push notifications will be activated enticing them within that boundary to visit the storefront. The number of smartphone users exceeds 220 million people, and statistics support the point of hyperlocal tracking and RFID marketing. Despite the security questions, it doesn’t look like geofences will soon lose popularity.

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