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A/B testing is, without doubt, a must-have thing in the tool belt of any product manager. Tech giants like <a href="https://www.netflix.com/" target="_blank">Netflix</a> or <a href="https://www.pinterest.com/" target="_blank">Pinterest</a> invest a small fortune into highly customized user experiment platforms. Smaller projects end up integrating limited in functionality but easy to deploy SaaS <a href="https://hackernoon.com/tagged/tools" target="_blank">tools</a> like Optimizely or VWO. Is there a middle ground? In this note, I’d like to present 3 affordable cloud tools which can help you build the right product by enabling advanced A/B tests throughout the customer journey.