Too Long; Didn't Read
We’ve recently crossed the 100k ARR mark for Voucherify. Although we’re still at the beginning of our journey, we have discovered a handful of things on how <a href="https://hackernoon.com/tagged/saas" target="_blank">SaaS</a> (and software in general) <a href="https://hackernoon.com/tagged/marketing" target="_blank">marketing</a> works. We have listed some of these points in the last <a href="https://www.voucherify.io/blog/the-marketing-stack-that-got-us-to-100-customers" target="_blank">article</a> about product marketing but today, we want to focus on insights about selling high-tech products to mainstream customers.