For an astrobiology junkie… This law is to find out the actual researchable objects that strike our orbit. Measure the output with this formula, — Researchable Objects RO — Alien Objects AO — Debris D In terms of website and target audience, Researchable objects [ ]= Target Audience [ ] RO TA Alien objects [ ]= Total Visitors [ ] AO TV Debris [ ]= Unwanted Visitors [ ] D UV By applying , (This law is applicable only if you know your target audience). equivalent units I am a little partial to my type of people. I love quantum physics! R and R ends here… :D Further down, on a serious tone, in this article I will rack-off all the information that I learnt about the best methods to target audience in A/B testing and its significance. On a broader perspective there are only five different types of audiences who you may want to exclude or include in your experiment. Target via query parameter Let’s begin with an example… Being an e-commerce store, you may want to run a campaign promoting your .This offer might seem more appropriate to visitors from than to those from . Thanksgiving offer United States South Asia In this case, you can build a dedicated landing page for audiences from preferred places. And with the help of google’s or the , you can have separate assigned for each campaign you run. URL builder UTM generator query strings This way, whenever visitors come through the campaign and land on your website, you can track them down using the you assigned for the visitor. unique query string Target audience based on browser type You may want to exclude or include visitors based on the they use. type of browsers : If your new landing page is supposed to push a after few seconds of the page load, then having it targeted to visitors from mobile browsers won’t be a good idea. For example subscription modal A responsive website may dawdle a little on mobile browsers than on the desktop browser, thus as a result, excluding mobile visitors from your target audience can bring in more effective/actionable leads. Target audience who come from referral URL Visitors from third party websites such as and are more probably looking for . Their behavior and keenness vary from those who come by way of organic search or blogs. Certainly, they need to bid on the deal and leave the website as soon as they can. Twitter Yelp deals Considering scenarios like this, to attain quality results from your running experiment, you can choose to exclude or include these visitors. If you want to include these visitors, you may have to show them the ‘ ’. But if you are excluding them, you can probably lay out the other set of sky-high offers allied to your products. Bonanza Sale Target audience using cookie value/visitor type Visitor cookies are particularly useful when other tracking methods won’t work. For eg. The most dominant way to highlight your button is via or the performance of which cannot be tracked through traditional methods. call-to-action modals inline pop-ups, Modals don’t have a unique URL. Hence, due to its dynamic nature, it’s tough to monitor its performance. To solve this conflict, first, you need to segregate visitors between who must or mustn’t see these elements. And that can be done if you store cookies of every visitor the first time they come to your website. : If you want to show modal only to visitors who are revisiting your website, use cookie value to track the reappearing visitors. For example ‘Coupon’ Apart from the above-mentioned techniques, here are some other ways you can apply to run your experiments for the distinct set of audience. — Show the variant to only those on iPad. Device Type — Only include android users. Mobile Device — Those who are from Chrome Browser — Mention a unique User Agent (string) to track which browser/device the visitor is using every time to look at your website. User Agent — Track visitors who are on your website/campaign page on the particular day of the week. Day Of The Week — The specific time of the day when visitors are accessing your website/campaign page. Hour Of The Day — Run experiment for audience depending on their geography ( the place from where they are accessing your page). Location — Create a separate JS variable and run only for users who pass the mentioned JS condition. Javascript Variable — Consider visitors only from specific IP address. IP4/IP6 Seemingly, these are the best and widely used targeting methods to see which audience type suit the product/service the most. Buddy. You deserve to know a little more since you read the entire $#!* I have written. If you are a and knew whatever I had deciphered in this script, go ahead and start . Venutian A/B testing If you searched for or any from this script on ? You really need this . ‘Venutian’ other terms Google guide Yes! I wrote it for humans. Carry on 😃 Send these →👏 👏 👏 how much ever you can…😃

Google

Target

Twitter

Slice and Dice Your Target Audience For Better A/B Testing Results

About Author

Comments

TOPICS

THIS ARTICLE WAS FEATURED IN

Related Stories

3 Skills We All Need To Thrive In The AI Driven Future

11 CRO Hacks That Will Boost Your eCommerce Sales

A/B testing infrastructure for a modern product manager

5 Reasons to A/B Test Your App Store Product Page

You can’t A/B test to success

12 Simple Tips to Engage Casual Visitors and Increase Conversion

3 Skills We All Need To Thrive In The AI Driven Future

11 CRO Hacks That Will Boost Your eCommerce Sales

A/B testing infrastructure for a modern product manager

5 Reasons to A/B Test Your App Store Product Page

You can’t A/B test to success

12 Simple Tips to Engage Casual Visitors and Increase Conversion

Light-Mode

Classic

Newspaper

Minty

Dark-Mode

Neon Noir

Minty

HN StartUps