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9 Ways to Reduce Email Bounce Rate: Train your front-lines to confirm the email addresses they are gathering. Use a confirmation link on your user’s email address to confirm that the email address is correct. Implement a preference center where users can pick and choose what types/ categories of information they subscribe to. Clean your mailing lists regularly and remove your bounces as soon as possible. Check your content and keep an eye on soft-bounces and implementing some rules to remove them after a few trials.