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Machine Learning is an application of Artificial Intelligence. It allows software applications to become accurate in predicting outcomes. Machine learning can analyze and organize patterns, trends, and data about your customers’ demographic profiles, choices and preferences. Amazon Go app uses machine learning to make grocery shopping ultra-efficient for your customers through computer vision, sensor fusion, and deep learning algorithms. The more accurately you can understand your customers and their needs and wants, the more sharply you can target your ads. You can also personalize your marketing campaigns with machine learning.