9 Proven Steps To Optimize eCommerce Product Pages That Sell

The best eCommerce product pages will not only convert at rates significantly higher than standard conversion rates but also increase the average value of the purchase by ensuring that the prospects are well-informed and engaged.

No matter which platform you operate on, having a good-looking product page is key in getting those sales.

In this blog, we will look at 9 proven steps to optimize your eCommerce product page:

High-Quality Images and Videos

Quality images are extremely helpful in attracting customers looking to buy products on your site, but do you know the best way to display those images? First of all, make sure that before uploading a picture you reduce the file size of each image so the page doesn't have to re-size it for each customer who comes along. Also, consider adding a video so that customers can see your product from all angles or simply see how they might use their new purchase in real life.

Take advantage of photoshop if you have the skills. But keep the image as similar to the original as possible. You don’t want to dupe the customer when making a sale.

Informative Product Description

An informative product description is required for SEO and Social Media promotions. The important thing to keep in mind while doing Keyword Research for Product pages is to focus on intent keywords.

For example, for a major eCommerce site, an online watch, the keyword “buy Gshock Watches” would be better to focus on, rather than just “Watch”.

Add Ratings, Reviews, and Comments Section

Adding a ratings, reviews and comments section helps boost sales immensely. Specific Apps are built for this purpose such as Stamped Product Reviews & UGC, Yotpo Product Reviews & Photos or Loox Product Reviews & Photos among the many others built for the Shopify platform.

This is where a customer can provide their feedback on a purchased product thus boosting sales if the review is good!

According to research, almost 95% of online shoppers read customer reviews before making a purchase.

Provide similar Options (Cross Sell)

Provide the customer with similar options or products that go with the item being talked about. This can improve sales and teach the customer what goes well with the item being purchased.

Cross-selling and up-selling is today’s hottest trend in the e-commerce field, and when you think about it, why not? Your user is already inside the purchasing funnel – why not use it to your own benefit?

Clean CTA Button

Make the decision to do whatever it takes to facilitate the conversion process for audiences who are in the purchasing funnel by adding a registration form or other call-to-action (CTA) buttons that could improve your store’s overall functionality as research shows conversions increase exponentially when visitors see that ‘Buy Now’ button clearly.

Add a Wishlist

How often is it that we discover an item we like but not enough to immediately make a purchase. So instead, we “tag” the item so as not to forget about it until such time that we may actually want to purchase it. We do this especially (and obviously) when the item is expensive or we don’t want to lose ourselves from the hype only to be reminded of what a great deal we can potentially miss out on later. This is where Wishlisting comes in!

Estimated Shipping Dates

When people shop online, they want to know when they’ll receive the delivery. And they want to get their items as soon as possible. Providing an estimated delivery date will help visitors make better and faster buying decisions.

You can even take advantage of this metric and propose faster deliveries for VIP shipping if you are capable of it. This can also bring in a small fortune when the customer reads ‘Can deliver by Today!’

Try and promote free shipping where possible. If the delivery charge is a minimal amount compared to the product, consider adding the amount to the product itself and make shipping free.

Provide a ‘Share’ option

Today when the market is filled with similar products, the ones that catch your eye are used to standing out. Providing a share button gives the customer the ability to let their friends know about an interesting product. This makes your customers feel special and builds a bond between you and them. The bond becomes stronger if people see others enjoying themselves by using these recommended products. Not only does this technique sell more of your store's items but also catches the attention of potential clients as well.

Adding the ‘Hint’ Option!

Okay, this one’s a new trick! The hint option is a new way of socializing, where a customer can click on the ‘Hint’ button and the system automatically informs all the customer’s friends that you are contemplating of purchasing the item. So, in case you're short on funds and cannot buy the item, a friend of yours can buy the item for you.

Now is that cool or what!

Mulberry uses a “Hint Hint” option on their product pages to make gift recommendations so much easier!

Among other options, we recommend two Shopify Apps that will do good for both the merchant and the customer in optimizing pages that sell. They are:

The 4‑in‑1 Sticky Add To Cart App for allowing customers to add items to cart directly from the collection page instead of having to visit each item’s product page individually to add them to the cart. This saves the customer valuable time.

The Coupon Discount on Cart App for providing customers with Discounts in popup mode. This allows customers to choose the discount of their liking and apply it. This helps boost conversions and creates more sales as the customer feels more in control over their discounts.

We hope you enjoyed our blog post on the best eCommerce product pages. We are always excited when one of our posts is able to provide useful information on a topic like this!