Too Long; Didn't Read
Many marketers and business owners find that their attempts to optimize their websites for search engines do not produce the desired results. The majority of the time, this is due to the fact that they are making standard SEO errors. In order for your SEO efforts to be fruitful, you must have a clear goal in mind. The problem is that too many business owners and marketers are running SEO campaigns without a plan. The E-A-T (expertise, authority, and trust) notion is one that Google uses to establish a website's EAT by Google.