Too Long; Didn't Read
Suppose you enter a bookstore and are asked to download some new mobile app to look through the books or to stand and wait for your turn in the queue. How would that sound? Inconvenient, uneasy and above all you would hesitate.
Let’s say someone downloads the app for a moment, but for the next time either he would swipe across his mobile phone screen to use the app, or uninstall the app and won’t revisit the bookstore at all. As a result, the customer attrition rate is high and the sale goes down which will affect the revenue in the end.
That is one of the reasons why the future of Progressive Web Apps (PWAs) is promising and why celebrated companies such as Uber, Pinterest, AliExpress, Forbes, Twitter, Nikkei (140 years old authoritative media business in Japan) and George.com (leading UK clothing brand, part of ASDA Walmart) have been seduced by it.