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SEO refers to optimizing your website for improved visibility on leading search engines. The goal here is to appear in the top recommendation of respective search engines on the queries readily used by your target audience. Keywords play a massive role in helping you optimize your website as per the SEO best practices. Here are 7 actionable SEO tips that may come in handy for small businesses in the digital age of small businesses. Backlinks are created when a third-party platform uses your content and mentions your site as a source.