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Startups often compete with bigger or known companies on the targeted keywords. Your goal should be to rank at least among the top 5 search results. Building quality backlinks is another strategy that helps you climb the SERPs. Google views it as an illicit practice to boost search rankings and won't hesitate to penalize your site if found guilty. Using external links saves a lot of time of time to add a link to your content. Images are a few best practices to optimize your content as per search engine guidelines.